4305
Sessions
- Session 1.7 (Jul 12 09:00-10:00) Social media and customer participation in Fashion and Luxury
- Session 2.7 (Jul 12 10:20-11:50) Luxury Consumption and Culture I
- Session 3.7 (Jul 12 15:00-16:00) Luxury Consumption and Culture II
- Session 4.7 (Jul 12 16:10-17:10) New Technologies, Market Understanding and Fashion Marketers’ Decision Making
- Session 5.7 (Jul 12 17:20-18:20) Sustainability and luxury brand in digital marketing communication/Luxscape: Luxury Brands, Sustainability and Innovation in Luxury Capitals
- Session 6.7 (Jul 13 09:00-10:00) Art and Fashion: Collaborated Design and Marketing
- Session 7.7 (Jul 13 10:20-11:50) 2019 KAPPS-GAMMA Joint Symposium