2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS

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Abecassis-Moedas, Celine	HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES
Acuti, Diletta	DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET FIELDS
Aiello, Gaetano	ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET FIELDS
Albrecht, Carmen-Maria	LUXURY FASHION BRANDING ON THE INTERNET
Alevizou, Panayiota	Sustainable Fashion and Digital Communications: A Systematic Literature Review Exploring Chinese Millennials’ Perceptions of bamboo textile fashion products THE HOARDER, THE ONIOMANIAC AND THE FASHIONISTA IN ME: A LIFE HISTORIES APPROACH TO EXPLORE FASHION CONSUMPTION
Alexander, Bethan	Luxury fashion perceptions: the Indonesian perspective
Amarase, Nakarin	The influence of firm/industry performance on consumer well-being
An, Donghwy	The Effect of Art Consumption on Consumer Well-being in South Korea
Angioletti, Laura	Sustainability in the fashion industry. Using EEG to understand consumers
Anna, Chastel	Phygital Boom May Lead To Luxury Implosion
Anttonen, Markku	FASHION FIELD IN TRANSITION: STRUGGLES AND CHALLENGES WHEN PURSUING TOWARDS CIRCULARITY
António, Nelson Santos	EXPLORATION OF THE ROLE OF INNOVATION IN THE DESIGN PROCESS OF LUXURY BRANDS
Aprilianty, Fitri	WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM
Arrigo, Elisa	DIGITAL PLATFORMS AND SOCIAL MEDIA IN FASHION RENTAL MODELS
Athwal, Navdeep	IT IS ETHICAL, BUT IT IS NOT ME: SELF-CONCEPT AND ETHICAL CONSUMPTION OF FASHION
Atik, Deniz	A CALL FOR DIVERSITY AND INCLUSION: EXAMINING FASHION EXPERIENCES OF MINORITY WOMEN
Attaran, Mohsen	SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION
Attaran, Sharmin	BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION
Audrezet, Alice	PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE
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Babin, Jessica	CONSUMER CURATION ON SOCIAL SHOPPING SITES
Backhaus, Max	Sustainable Brand Exploitation: A Value-based Approach for Strategy Evaluation
Bae, Gyungjin	Where are the 99%?: The Impacts of Display Advertising on Consumer Responses beyond Click
Bae, Joonheui	The influence of personal factors on inconspicuous luxury consumption: Mediating effect of need-for-uniqueness The effect of label color, traceability information and labeling body credibility on consumers' intention of purchasing eco-friendly products How servitization affects customer experiecne? The interaction effect of mood on attitude toward native advertising The influence of consumption goals on AI-driven recommendation agent value of Stitch Fix THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDES TOWARD AI PRODUCTS
Balconi, Michela	Sustainability in the fashion industry. Using EEG to understand consumers
Barbera, Michael	Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Barlow, Alexis	CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA
Barnes, Liz	What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing
Bashutkina, Maria	Traditions VS Innovations: The impact of top executives’ background on strategy and innovations in Swiss luxury watchmaking industry
Batra, Rajeev	The Differential Effects of Face Gain versus Face Loss on Luxury Brand Consumption
Bazaki, Eirini	Consumer Perceptions towards an Art-luxury Brand Image — The Case Study of Louis Vuitton
Belanche, Daniel	ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM
Bellini, Nicola	Opera houses within the brandscape of luxury capitals: a preliminary assessment
Bendoni, Wendy	THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS
Benesperi, Diletta	ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET FIELDS
Bernardi, Alberta	THE TEXTILE INDUSTRY AND ITS SUPPLY-NETWORK: A SUSTAINABILITY ISSUE
Bilro, Ricardo Godinho	Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach The influence of cross-cultural effect on Kérastase (L’Oreal Group) consumer-brand relationship and engagement Analyzing the impact of massclusivity campaigns on luxury and mass-market fashion brands How atmospheric cues in a virtual reality fashion stores affect the sense of presence Exploring the rewards dimension of engagement in consumer-fashion brand relationship
Blakaj, Hedon	Algorithms as Taste Fostering Devices in Fashion Blogging
Blazquez Cano, Marta	Luxury fashion perceptions: the Indonesian perspective Omnichannel and consumption experiences in fashion retailing
Blazquez Cano, Marta	What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing
Boardman, Rosy	Do Fashion Blogger Content Categories Attract Social Networking Site Users’ Attention in China?
Boey, Lye Weng	PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE
Boujena, Othman	Connecting with fashion brands on social media: An investigation of consumers’ drivers
Brecic, Ruzica	REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY
Burnasheva, Regina	HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY
Butcher, Luke	luke.butcher@curtin.edu.au
Byeon, Kyeongseob	The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation
Büttner, Ana Julia	FEMALE PLUS SIZE CONSUMER CHALLENGE
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Cai, Sha	DOES INFORMATION ORDER MATTERS? THE INTERPLAY OF INFORMATION ORDER, GENDER, AND CONSTRUAL LEVEL IN CAUSE-RELATED MARKETING COMMUNICATION
Caitlin, Felicia	Make Me Think or Tell Me a Story: The Effect of Category Interest, Need for Cognition, and Transportation Tendency in Social Media Advertising
Cam, Ece	Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing
Casaló, Luis V.	ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM
Cavusoglu, Lena	A CALL FOR DIVERSITY AND INCLUSION: EXAMINING FASHION EXPERIENCES OF MINORITY WOMEN Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing
Cedrola, Elena	ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES
Celia, Doyle	From Fast Fashion to Slow Fashion sustainable innovations : From Nature to Fashion
Chae, Yoori	GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS
Chan, Priscilla Y. L.	Microblogging frozen D & G in China DIGITAL AND SOCIAL MEDIA BRANDING MATRIX STRATEGY IN CHINA’S GAME INDUSTRY: BIG DATA ANALYSIS BASED ON WEIBO MARKETING OF GAME BRANDS IN SHANGHAI Exploring the significance of psychosocial perceptions of luxury fashion brands in London and Dubai
Charline, Maris	Organic Silicium and innovation in luxury cosmetics and Make-up
Chatterjee, Prabirendra	Fake media content and cognitive dissonance
Chatzopoulou, Elena	Shooting with the e-stars: celebrity endorsement on building authenticity meanings for ethnic fashion brands
Chen, Annie	EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA
Chen, Yini	HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS
Chen, Zhimin	Exploring the significance of psychosocial perceptions of luxury fashion brands in London and Dubai
Chen, Zijie	DIGITAL AND SOCIAL MEDIA BRANDING MATRIX STRATEGY IN CHINA’S GAME INDUSTRY: BIG DATA ANALYSIS BASED ON WEIBO MARKETING OF GAME BRANDS IN SHANGHAI
Cheng, Ranis	Exploring Chinese Millennials’ Perceptions of bamboo textile fashion products IT IS ETHICAL, BUT IT IS NOT ME: SELF-CONCEPT AND ETHICAL CONSUMPTION OF FASHION A LESSON FOR LUXURY FASHION BRANDS: SOCIAL MEDIA ROLE IN INCLUENCING GEN Y’S ONLINE AND OFFLINE PURCHASE DECISION THE HOARDER, THE ONIOMANIAC AND THE FASHIONISTA IN ME: A LIFE HISTORIES APPROACH TO EXPLORE FASHION CONSUMPTION
Cheong, Yunjae	Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: A Panel Data Analysis of Super Bowl Advertisers in 2019
Chi, Ting	HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS
Cho, Eunjoo	Examination of Information Sources for Millennial Consumers’ Luxury Brand Consumption
Cho, Jongwan	The Influence of Congnitive Resource Depletion on Creative Idea Generation
Cho, Jungsun	SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE
Choi, Boreum	THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL
Choi, Chang Suk	The effects of value co-creation in social platforms on participating companies' competitive advantage
Choi, Choongbeom	THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL
Choi, Dayeon	Luxury-brand Customization as a strategy: The Regulatory Focus Effect and Customization Components
Choi, Han-Ah	The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation
Choi, Incheol	The Relation of Alcohol Consumption and Happiness in Everyday Life: A Multilevel Modeling Approach
Choi, Jeonghye	Empirical Studies on Digital Platforms for B2B Outsourcing Projects SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES? SEASONAL SHOPPERS The effects of value co-creation in social platforms on participating companies' competitive advantage
Choi, Unsol	COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE
Choi, Yung Kyun	Effects of message sidedness and brand engagement in product reviews for luxury brands: the mediating role of message credibility
Chung, Jaihak	Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales
Chung, Yerim	Empirical Studies on Digital Platforms for B2B Outsourcing Projects SEASONAL SHOPPERS
Ci, Cunhyeong	THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS
Claxton, Stella	TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS
Cohen-Cheminet, Genevieve	ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES
Colombi, Chiara	Art Fashionization and the New Cultural Diaspora of Art
Cometto, Teresa	PSYCHOLOGICAL DRIVERS AND CONSEQUENCES OF SELFIE-EDITING
Costa, Paula	IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE EXTENDED ABSTRACT
Creanga, Raluca	FASHION SUSTAINABILITY IN THE DIGITAL REALM
Crespo, Maria	How atmospheric cues in a virtual reality fashion stores affect the sense of presence
Cuevas, Leslie	MOMMY CAN WEAR HEELS TOO: MILLENNIAL MOMMY INFLUENCERS’ FASHION ADVERTORIALS ON INSTAGRAM
Cui, Meixiang	The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention
Cui, Yuanyuan Gina	THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS
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Danielian, Faina	THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS
De Nisco, Alessandro	THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT
de Souza, Keila	Attributes of the Country-of-origin-Image (COI) as a Product Differential in Foreign Markets: The Case of Beachwear
De Veirman, Marijke	BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY
Delecolle, Thierry	Does fashionization impede luxury brands’ CSR image?
Delieva, Daniela	Sustainable Development and Corporate Social Responsibility in the Luxury Market
Demirbag-Kaplan, Melike	Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing
Deng, Tao	An Experimental Investigation on Multiple Brand Endorsements by Non-Celebrity Endorsers on Instagram
Desrochers, Debra	EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA
DeVita, Jennifer	EFFECTS OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF ENDORSED FASHION PRODUCTS – A MODERATED MEDIATION MODEL
Di Leo, Alessio	LUXURY TOWARDS SUSTAINABILITY: A GRI-BASED SUSTAINABILITY REPORT ANALYSIS
Dlamini, Zinhle Lindani	Mavenship behaviour and trial of decorative cosmetics among female consumers
Dlodlo, Nobukhosi	Mavenship behaviour and trial of decorative cosmetics among female consumers CONSUMERS’ LOYALTY TOWARDS COSMETICS SOUTH AFRICAN WEB-STORES: A FEMALE PERSPECTIVE
Dolan, Rebecca	Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Dong, Hang	SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS
Dong, Yi	SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS
Donvito, Raffaele	DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP THE IMPACT OF DIGITAL TECHNOLOGIES ON LUXURY RETAILERS’ SUSTAINABILITY
Doraiswamy, Dilip	Brand Extension Strategies: Consumer Evaluations of Brand Concept and Brand Equity
dos Santos, Joana Fonseca	Analyzing the impact of massclusivity campaigns on luxury and mass-market fashion brands
Drylie Carey, Lindsey	ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR SMEs
Duh, Helen	FACTORS INFLUENCING YOUNG ADULTS’ ATTITUDE AND ADOPTION OF SUSTAINABLE SLOW FASHION IN AN EMERGING MARKET CONTEXT Aspects of celebrity endorsements and brand values influencing young adults’ attitude and purchase intention for cosmetics brands in South Africa
Duma, Fabio	BALANCING TRADITION AND INNOVATION: ASSESSMENT OF NEW LUXURY HOSPITALITY BUSINESS MODELS AND THEIR IMPLICATIONS ON 5-STAR HOTELS IN SWITZERLAND BREAKING THE RULES OF LUXURY: DECODING A BORN DIGITAL NICHE WATCH BRAND’S RECIPE FOR SUCCESS IN A COMPETITIVE MARKET
Duong, Van Chien	Promoting the Dimensions of Luxury on Social Media
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Eastman, Victoria	BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS
El Khansa, Zeinab	Brand Addiction in the Context of Luxury and Fast-Fashion
Elisa, Waselink	Organic Silicium and innovation in luxury cosmetics and Make-up
Emira, Choug	Organic Silicium and innovation in luxury cosmetics and Make-up
Eom, Hyo Jin	Sustainable Development and Corporate Social Responsibility in the Luxury Market Green advertising in the sustainable fashion market
Errmann, Amy	Effects of mindfulness on slow fashion purchase intent
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Faraoni, Monica	DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS
Fastoso, Fernando	PSYCHOLOGICAL DRIVERS AND CONSEQUENCES OF SELFIE-EDITING
Fernandes, Luca	BALANCING TRADITION AND INNOVATION: ASSESSMENT OF NEW LUXURY HOSPITALITY BUSINESS MODELS AND THEIR IMPLICATIONS ON 5-STAR HOTELS IN SWITZERLAND
Filieri, Raffaele	HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS
Fischer, Marc	Sustainable Brand Exploitation: A Value-based Approach for Strategy Evaluation
Flavián, Carlos	ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM
Flavián, Marta	ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM
Floriani, Dinora	Attributes of the Country-of-origin-Image (COI) as a Product Differential in Foreign Markets: The Case of Beachwear
Fouto, Nuno	The emergence of ethical retailers in the fashion and apparel industry
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Gadgil, Maya	BREAKING THE RULES OF LUXURY: DECODING A BORN DIGITAL NICHE WATCH BRAND’S RECIPE FOR SUCCESS IN A COMPETITIVE MARKET
Galeone, Annalisa Beatrice	Sustainability in the fashion industry. Using EEG to understand consumers
Ganak, Jessica	U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS
Gargoles, Paula	REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY
Ge, Jiaoju	How is social media effective in mobile advertising strategy of fashion brands?
Godey, Bruno	SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE Connecting with fashion brands on social media: An investigation of consumers’ drivers
Gonzalez-Jimenez, Hector	PSYCHOLOGICAL DRIVERS AND CONSEQUENCES OF SELFIE-EDITING
Gonçalves Cabaço, Maria	Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach Exploring the rewards dimension of engagement in consumer-fashion brand relationship
Grassi, Alessia	CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART - FONDAZIONE PRADA
Grazzini, Laura	DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP
Grilec, Alica	REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY
Gubatova, Zlatina	A LESSON FOR LUXURY FASHION BRANDS: SOCIAL MEDIA ROLE IN INCLUENCING GEN Y’S ONLINE AND OFFLINE PURCHASE DECISION
Guercini, Simone	Is Online Fashion a “Flat World”? An analysis about Brands and Markets Behavior MILLENIALS AND ON AND OFF LUXURY PURCHASING: FACTORS DRIVING THEIR CHOICES INTEGRATING TEXTUAL AND VISUAL CONTENT ANALYSIS FOR THE STUDY OF BRAND ASSOCIATIONS IN SOCIAL MEDIA
Guerreiro, João	How escapism in a virtual reality fashion stores induces behavioral intentions How atmospheric cues in a virtual reality fashion stores affect the sense of presence
Gyeong, Ae Rim	A STUDY ON THE IMPACT FACTORS OF SUSTAINABLE FASHION APPAREL CONSUMPTION
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Ha, Sejin	CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES
Hackenberger, Charlotte	Storymaking: an investigation on the process of co-created brand storytelling in the Sporting Goods Industry
Han, Jinghe	Perceived risk and value influence on sustainable fashion consumption
Han, Kichang	Where are the 99%?: The Impacts of Display Advertising on Consumer Responses beyond Click
Han, Sang-Lin	The effects of the different types of CSR activities on consumer loyalty and perception of firm: moderating effects of CSR orientation and congruence
Harison, Elad	EXPLORATION OF THE ROLE OF INNOVATION IN THE DESIGN PROCESS OF LUXURY BRANDS
He, Bin	GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS
Heil, Oliver P.	Prestige Pricing in Markets for Luxury & Premium Products
Henninger, Claudia	Do Fashion Blogger Content Categories Attract Social Networking Site Users’ Attention in China?
Hong, Yuan	IT IS ETHICAL, BUT IT IS NOT ME: SELF-CONCEPT AND ETHICAL CONSUMPTION OF FASHION
Hope, Claire	An Experimental Investigation on Multiple Brand Endorsements by Non-Celebrity Endorsers on Instagram
Hornig, Tobias	Sustainable Brand Exploitation: A Value-based Approach for Strategy Evaluation
Hu, Lala	DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS
Huang, Jiayan	Do Fashion Blogger Content Categories Attract Social Networking Site Users’ Attention in China?
Hudders, Liselot	BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY
Huh, Jennifer	Understanding Micro-Moments in Mobile Shopping: Sequential Linkages between Curiosity and Consumer Traits
Huhtala, Juho-Petteri	Algorithms as Taste Fostering Devices in Fashion Blogging
Hulland, John	CONSUMER CURATION ON SOCIAL SHOPPING SITES
Hwang, Dongeun	COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE
Hwang, Yoon Yong	A STUDY ON THE IMPACT FACTORS OF SUSTAINABLE FASHION APPAREL CONSUMPTION
Häger, Pietro	LUXURY FASHION BRANDING ON THE INTERNET
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Ibáñez-Sánchez, Sergio	ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM
Im, Hyunjoo	THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND ANTHROPOMORPHISM An exploratory study of sustainable clothing consumption: moral foundations, subjective knowledge, and purchases.
Im, Subin	The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention
Im, Subin	The Influence of Congnitive Resource Depletion on Creative Idea Generation
Ivan, Coste Maniere	Organic Silicium and innovation in luxury cosmetics and Make-up From Fast Fashion to Slow Fashion sustainable innovations : From Nature to Fashion Phygital Boom May Lead To Luxury Implosion
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Jacob, Isaac	POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS
Jang, Jung Min	DOES INFORMATION ORDER MATTERS? THE INTERPLAY OF INFORMATION ORDER, GENDER, AND CONSTRUAL LEVEL IN CAUSE-RELATED MARKETING COMMUNICATION
Jang, Kyeong Kook	How servitization affects customer experiecne?
Jang, Seongsoo	Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales Do promotions increase health? The moderating role of sales promotion among consumers' purchase and exercise behaviors
Japutra, Arnold	How escapism in a virtual reality fashion stores induces behavioral intentions
Jedidi, Houssam	Prestige Pricing in Markets for Luxury & Premium Products
Jeong, Bo-Ram	The Effect of Art Consumption on Consumer Well-being in South Korea
Jeong, Seung Han	COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE
Jeong, So Won	CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES
Jin, Yuan Ling	Sustainable Development and Corporate Social Responsibility in the Luxury Market
Jin Won, Lee	THE CONTINGENCY OF LIABILITIES OF FOREIGNNESS IN VALUE-CREATION ON TECHNOLOGICAL TURBULENCE
Johnson, Kim	Effect of Apparel Brands’ Sustainability Efforts on Customer-Brand Identification, Brand Attitude and Loyalty: A Comparison of Female and Male Consumers
Jones, Domenique	“DRESSING” THE PART: TRANS MEN’S SELF-RECONSTRUCTION THROUGH CLOTHING
Josa, Maria Eugenia	How old is good for Rolex? Fashioning heritage and innovation into strategic advantage
Julien, Baland	Phygital Boom May Lead To Luxury Implosion
Jun, Hyeim	COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE
Jun, Hyejin	Focusing on Aura and Awe: Effects of Art Marketing on Luxury Brand Attitude and Purchasing Intention
Jung, Yeo Jin	THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE TYPE
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Kang, Seungmook	The influence of consumption goals on AI-driven recommendation agent value of Stitch Fix
Kapferer, Jean-Noël	ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS
Kapoulas, Alexandros	A LESSON FOR LUXURY FASHION BRANDS: SOCIAL MEDIA ROLE IN INCLUENCING GEN Y’S ONLINE AND OFFLINE PURCHASE DECISION
Keist, Carmen	INFLUENCE OF SUSTAINABILITY CONSCIOUSNESS ON DESIRED BUDGET FOR WEDDING DRESS
Kent, Anthony	INTERACTIVE SCREENS AS DYNAMIC ATMOSPHERICS OF FASHION STORES Omnichannel and consumption experiences in fashion retailing
Ketikidi, Evangelia	Sustainable Fashion and Digital Communications: A Systematic Literature Review
Khanna, Monica	POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS
Kim,	Antecedents of Social Media Induced Retail Commerce Activities: Impact of Brand-Consumer Relationships and Psychological Sense of Community Examination of Information Sources for Millennial Consumers’ Luxury Brand Consumption
Kim, Alex Jiyoung	SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS
Kim, Do Yuon	TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES
Kim, Dong Hyun	The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation
Kim, Eundeok	THE FUTURE OF APPAREL PRODUCTION IN THE U.S.
Kim, Ha Youn	THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE TYPE
Kim, Hwang	Do promotions increase health? The moderating role of sales promotion among consumers' purchase and exercise behaviors
Kim, Hye-Young	TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES Understanding Micro-Moments in Mobile Shopping: Sequential Linkages between Curiosity and Consumer Traits
Kim, Hyo-Gyoo	THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS
Kim, Hyuksoo	Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: A Panel Data Analysis of Super Bowl Advertisers in 2019
Kim, Inea	Effects of message sidedness and brand engagement in product reviews for luxury brands: the mediating role of message credibility
Kim, Jaehun	A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND The Effect of Fashion Consciousness and Status Consumption in Social Media - Focusing on The Luxury Brand -
Kim, Jeeyeon	OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?
Kim, Jikyung Jeanne	SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?
Kim, Jiyoung	The Development of Sustainable Fashion Recommendation Systems for Consumer Well-being
Kim, Jooyoun	A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT
Kim, Juhyun	The Development of Sustainable Fashion Recommendation Systems for Consumer Well-being
Kim, Junghyun	SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE
Kim, Jungkeun	THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS
Kim, Junyong	Effects of Photo and Hashtag Types on the Consumers’ Responses to Instagram Posts Featuring Products
Kim, Juran	The influence of consumption goals on AI-driven recommendation agent value of Stitch Fix
Kim, Kihan	Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: A Panel Data Analysis of Super Bowl Advertisers in 2019
Kim, Kyung Hoon	The effect of label color, traceability information and labeling body credibility on consumers' intention of purchasing eco-friendly products The Influence of Live Streaming Service of Web Celebrity on Consumer Impulsive Buying Behavior How servitization affects customer experiecne? The Effect of Parasocial Relationship in B2B Purchasing Platform on User Loyalty: Evidence from the China B2B Purchasing Platform The effect of Third Party Organization Endorsement on Brand performance Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands Study on the Influencing of Parasocial Relationship on Brand Equity in the VR Shopping Environment: The Moderating Effect of Activity of Fashion web Celebrity Endorser Exploring subscriber engagement and quality in OTT (over the top) industry The effect of brand attractiveness on brand attachment: The moderating roles of flow experience
Kim, Kyung Hoon	SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY The effects of value co-creation in social platforms on participating companies' competitive advantage
Kim, Mijung	EXPLORING THE CHANGE IN TOPICS AND THEMES SURROUNDING DRONE RACING
Kim, Pielah	Art Fashionization and the New Cultural Diaspora of Art
Kim, Sang Jin	The effects of value co-creation in social platforms on participating companies' competitive advantage
Kim, Sang Jin	SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY
Kim, Seongseop Sam	THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL
Kim, Sojung	Factors Influencing Effects of Online Behavioral Advertising: Centering Around the Role of Personal Information Collection & Usage Agreement The Effects of Product Type and Webtoon Attitudes in Webtoon Product Placement: The Moderating Effect of Product Placement Type
Kim, Tae Youn	A QUALITATIVE STUDY ON NORTH KOREAN DEFECTORS’ ACCULTURATION IN SOUTH KOREA: FOCUSED ON THE ROLE OF CLOTHING VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND SATISFACTION
Kim, Taeyeon	CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
Kim, Yaeri	Are you ready to embrace art work made by artificial intelligence? - The asymmetric effects of attitudes toward art work (art vs. art infused product) and painting agent (human vs. artificial intelligence) -
Kim, Young-Seok	EXPLORING THE CHANGE IN TOPICS AND THEMES SURROUNDING DRONE RACING
Kirkland, Diane	SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION
Kitchen, Philip	Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales
Kniazeva, Maria	The Female Body: Selling and Molding the Fashionable Figure
Ko, Enju	The Effect of Customized Chatbot Services on Brand Loyalty toward Luxury Brands Perceived risk and value influence on sustainable fashion consumption Focusing on Aura and Awe: Effects of Art Marketing on Luxury Brand Attitude and Purchasing Intention The Development of Sustainable Fashion Recommendation Systems for Consumer Well-being Luxury Consumption and Sustainable Consumption Are Not Oxymoronic: The Well-being Consumption Tendency A Study on the Characteristics and Intent of Artificial Intelligence-style assistant
Ko, Eunju	Luxury-brand Customization as a strategy: The Regulatory Focus Effect and Customization Components
Ko, Eunju	Gamification marketing in consumer experiential value and satisfaction
Ko, Eunkyung	A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT
Ko, Jisu	Luxury Consumption and Sustainable Consumption Are Not Oxymoronic: The Well-being Consumption Tendency
Kociatkiewicz, Jerzy	IT IS ETHICAL, BUT IT IS NOT ME: SELF-CONCEPT AND ETHICAL CONSUMPTION OF FASHION
Koivisto, Elina	MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?
Koo, Dong Mo	The influence of personal factors on inconspicuous luxury consumption: Mediating effect of need-for-uniqueness The interaction effect of mood on attitude toward native advertising THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDES TOWARD AI PRODUCTS
Kumagai, Ken	SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS
Kusumawati, Nurrani	WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM
Kyriakou, Marina	CONSPICUOUS CONSUMPTION OF RECESSION HIT CONSUMERS: PRELIMINARY EVIDENCE FROM A GREEK AND INTERNATIONAL SAMPLE
Köksal, Deniz	MOTIVATION TO SHARE – A QUALITATIVE STUDY EXPLORING CONSUMERS’ MOTIVES TO PARTICIPATE IN COLLABORATIVE APPAREL CONSUMPTION
L
Langaro, Daniela	Are new digital influencers ruining your business? The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand Storymaking: an investigation on the process of co-created brand storytelling in the Sporting Goods Industry
Las Casas, Miguel	IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE EXTENDED ABSTRACT
Lau, Kong Cheen	ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?
Leandro, Julio	Exploring the motivations and barriers for second-hand product consumption
Leban, Marina	MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM
Lee, Eun-Ju	The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation Liberals Exhibit the Medial Frontal Negativity in Moral Judgment under Time Pressure Celebrity Endorsement Advertising in Social Fashion Marketing Activates Curiosity, Reward Circuitry and Enhances Visual Attention Using Neural Topic Modeling to Extract Marketing Intelligence from Social Media Review
Lee, Eung Jin	The effect of label color, traceability information and labeling body credibility on consumers' intention of purchasing eco-friendly products
Lee, Guiohk	CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?
Lee, Heebok	THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS
Lee, Jennifer J.	MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT
Lee, Jiyeon	SEASONAL SHOPPERS
Lee, Jong-Ho	THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL
Lee, Jung Eun	How social distance shown in a social media craftsmanship video effects luxury brand experiences THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA
Lee, Kyungtag	Analysis of Influencing Factors of Mobile Social Network Game Continuous Use Intention
Lee, Minju	The Effect of Customized Chatbot Services on Brand Loyalty toward Luxury Brands
Lee, Minyoung	The influence of personal factors on inconspicuous luxury consumption: Mediating effect of need-for-uniqueness
Lee, Sanghyub	THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS
Lee, Seojin Stacey	Are you ready to embrace art work made by artificial intelligence? - The asymmetric effects of attitudes toward art work (art vs. art infused product) and painting agent (human vs. artificial intelligence) - The Relation of Alcohol Consumption and Happiness in Everyday Life: A Multilevel Modeling Approach
Lee, Yang-Im	How B2B marketers can utilize social media and gain intelligence that is used to develop sustainable customer relationships in the fashion industry
Lee, Yoon-Jung	A QUALITATIVE STUDY ON NORTH KOREAN DEFECTORS’ ACCULTURATION IN SOUTH KOREA: FOCUSED ON THE ROLE OF CLOTHING GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND SATISFACTION
Lee, Yuri	A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE TYPE
Lemieux, Andrée-Anne	HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES
Levitan, Sabina	EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA
Li, Guoxin	How is social media effective in mobile advertising strategy of fashion brands?
Li, Leping	CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY
Liang, Dan	U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS
Liang, Jianping	The Differential Effects of Face Gain versus Face Loss on Luxury Brand Consumption
Lim, Dongjae	Green advertising in the sustainable fashion market
Lim, Heejin	“DRESSING” THE PART: TRANS MEN’S SELF-RECONSTRUCTION THROUGH CLOTHING MOMMY CAN WEAR HEELS TOO: MILLENNIAL MOMMY INFLUENCERS’ FASHION ADVERTORIALS ON INSTAGRAM
Lim, Heejin	THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND ANTHROPOMORPHISM
Lim, Sanghyun	Where are the 99%?: The Impacts of Display Advertising on Consumer Responses beyond Click
Lim, Youngju	Gamification marketing in consumer experiential value and satisfaction
Linardi, Marcelo Augusto	FEMALE PLUS SIZE CONSUMER CHALLENGE
Lindo, Vitoria	HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS
Liu, Hang	U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS
Liu, Honglei	Exploring subscriber engagement and quality in OTT (over the top) industry
Liu, Wenjun	How is social media effective in mobile advertising strategy of fashion brands?
Lo, Lawrence	CYNICAL OR UNETHICAL CONSUMERS WON’T PURCHASE LUXURY ECO-FASHION?
Loureiro, Sandra Maria Correia	Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach Are new digital influencers ruining your business? The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand How escapism in a virtual reality fashion stores induces behavioral intentions The influence of cross-cultural effect on Kérastase (L’Oreal Group) consumer-brand relationship and engagement Analyzing the impact of massclusivity campaigns on luxury and mass-market fashion brands Storymaking: an investigation on the process of co-created brand storytelling in the Sporting Goods Industry How atmospheric cues in a virtual reality fashion stores affect the sense of presence Exploring the rewards dimension of engagement in consumer-fashion brand relationship
Lu,	The Effect of Fancy Brand Names on Consumers’ Decision Making
Lu, Xiaoming	HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION
Lyu,	Antecedents of Social Media Induced Retail Commerce Activities: Impact of Brand-Consumer Relationships and Psychological Sense of Community
M
Ma, Jenny	CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?
Ma, Jenny Weichen	The effect of brand attractiveness on brand attachment: The moderating roles of flow experience
Mainolfi, Giada	THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.
Majdalani, Joelle	Brand Addiction in the Context of Luxury and Fast-Fashion
Manthiou, Aikaterini	Connecting with fashion brands on social media: An investigation of consumers’ drivers
Marques, Susana	HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS
Massi, Marta	THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT
Masè, Stefania	ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES
Matsui, Ayako	The Real Roles of Flagship Stores for Customer Brand Experience in Apparel Industry
Matthieu, Guisiano-Demarez	From Fast Fashion to Slow Fashion sustainable innovations : From Nature to Fashion
Mattia, Giovanni	LUXURY TOWARDS SUSTAINABILITY: A GRI-BASED SUSTAINABILITY REPORT ANALYSIS
Mattila, Pekka	Algorithms as Taste Fostering Devices in Fashion Blogging
Mattila, Pekka	MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?
Mazzoli, Valentina	DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET FIELDS
McBride, Louise	ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR SMEs
McCormick, Helen	What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing
Mecaj, Irena	CONSPICUOUS CONSUMPTION OF RECESSION HIT CONSUMERS: PRELIMINARY EVIDENCE FROM A GREEK AND INTERNATIONAL SAMPLE
Miguel, Gardetti	Organic Silicium and innovation in luxury cosmetics and Make-up
Milanesi, Matilde	INTEGRATING TEXTUAL AND VISUAL CONTENT ANALYSIS FOR THE STUDY OF BRAND ASSOCIATIONS IN SOCIAL MEDIA
Miles, Steve	Exploring the significance of psychosocial perceptions of luxury fashion brands in London and Dubai
Mimouni Chaabane, Aïda	Does fashionization impede luxury brands’ CSR image?
Mir, Pedro	How old is good for Rolex? Fashioning heritage and innovation into strategic advantage
Mo, Caiya	Exploring Chinese Millennials’ Perceptions of bamboo textile fashion products
Moatti, Valérie	HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES
Mookherjee, Satadruta	MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT
Moon, Hakil	The effect of Third Party Organization Endorsement on Brand performance Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands Exploring subscriber engagement and quality in OTT (over the top) industry SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY
Moon, Jang Ho	The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
Moon, Minkyung	A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND The Effect of Fashion Consciousness and Status Consumption in Social Media - Focusing on The Luxury Brand -
Moon, Seung Ki	Sustainable Development and Corporate Social Responsibility in the Luxury Market
Moritz, Madleen	#INFLUENCEMEINFLUENCEMORE – AN EMPIRICAL DEVIATION OF A PYRAMID OF FASHION FOLLOWER
Mourad, Siham	Resistance to counterfeiting and purchase of luxury brands: Any Role of Brand Experience?
Mrad, Mona	Brand Addiction in the Context of Luxury and Fast-Fashion
Mundel, Juan	An Experimental Investigation on Multiple Brand Endorsements by Non-Celebrity Endorsers on Instagram
Murray, Jennifer	CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA
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Nagasawa, Shin'Ya	SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS
Nam, Changhyun	UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL CONSUMPTION
Napalkova, Anastasiia	Consumer engagement in mobile shopping through mobile fashion apps and AR
Nasution, Reza Ashari	WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM
Nishii, Mayuko	CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN CONSUMERS
Nobre, Pedro	The influence of cross-cultural effect on Kérastase (L’Oreal Group) consumer-brand relationship and engagement
Noh, Mijeong	Effect of Apparel Brands’ Sustainability Efforts on Customer-Brand Identification, Brand Attitude and Loyalty: A Comparison of Female and Male Consumers INFLUENCE OF SUSTAINABILITY CONSCIOUSNESS ON DESIRED BUDGET FOR WEDDING DRESS
Noh, Yeayoung	Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: A Panel Data Analysis of Super Bowl Advertisers in 2019
Northey, Gavin	Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
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Oxborrow, Lynn	TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS
Ozdamar-Ertekin, Zeynep	FASHION CONSUMPTION AT TIME OF ECONOMIC CRISIS
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Pak, Hyeyeon	Effects of Photo and Hashtag Types on the Consumers’ Responses to Instagram Posts Featuring Products
Pangarkar, Aniruddha	CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS
Parguel, Béatrice	Does fashionization impede luxury brands’ CSR image? PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE
Park, Bo-Yong	The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation
Park, Hyunjin	The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation
Park, Jee-Sun	CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES
Park, Kiwan	Are you ready to embrace art work made by artificial intelligence? - The asymmetric effects of attitudes toward art work (art vs. art infused product) and painting agent (human vs. artificial intelligence) -
Park, Min-Sook	A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND The Effect of Fashion Consciousness and Status Consumption in Social Media - Focusing on The Luxury Brand -
Park, Seungbae	THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS
Park, Shinyoung	A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT
Park, Young-Ryeol	Sustainable Development and Corporate Social Responsibility in the Luxury Market
Parr, Jacqueline	An exploratory study of sustainable clothing consumption: moral foundations, subjective knowledge, and purchases.
Parry, Mark	ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS
Pasquinelli, Cecilia	“MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY
Paula, Ana Beatriz	Are new digital influencers ruining your business? The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand
Pederzoli, Daniele	ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET FIELDS
Pedro, Yael	EXPLORATION OF THE ROLE OF INNOVATION IN THE DESIGN PROCESS OF LUXURY BRANDS
Peng, Norman	EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA
Pereira, Helia	HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS
Pereira, Hélia	FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION
Pramono, Armansyah Adhityo	WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM
Pratesi, Carlo Alberto	LUXURY TOWARDS SUSTAINABILITY: A GRI-BASED SUSTAINABILITY REPORT ANALYSIS
Principato, Ludovica	LUXURY TOWARDS SUSTAINABILITY: A GRI-BASED SUSTAINABILITY REPORT ANALYSIS
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Qastharin, Annisa Rahmani	WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM
Quaresma, Marta	IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE EXTENDED ABSTRACT
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Rahman, Mizan	HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION
Rai, Krupa	POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS
Ranfagni, Silvia	THE IMPACT OF DIGITAL TECHNOLOGIES ON LUXURY RETAILERS’ SUSTAINABILITY MILLENIALS AND ON AND OFF LUXURY PURCHASING: FACTORS DRIVING THEIR CHOICES INTEGRATING TEXTUAL AND VISUAL CONTENT ANALYSIS FOR THE STUDY OF BRAND ASSOCIATIONS IN SOCIAL MEDIA
Rao, Vithala R.	Do promotions increase health? The moderating role of sales promotion among consumers' purchase and exercise behaviors
Reinert, Venilton	Attributes of the Country-of-origin-Image (COI) as a Product Differential in Foreign Markets: The Case of Beachwear
Ren, Jia	Consumer Perceptions towards an Art-luxury Brand Image — The Case Study of Louis Vuitton
Rha, Jong-Youn	THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE TYPE
Rialti, Riccardo	MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS
Rienda Garcia, Laura	ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR SMEs
Rodrigues, Paula	IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE EXTENDED ABSTRACT
Rovai, Serena	SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY MILLENIALS AND ON AND OFF LUXURY PURCHASING: FACTORS DRIVING THEIR CHOICES “MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY
Rudolph, Livia	The emergence of ethical retailers in the fashion and apparel industry
Ruiz Fernandez, Lorena	ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR SMEs
Ryan, Jason	Assessing Shipping Fee influence on Purchasing online from the US vs Japan: The Case of Online Auction Marketplaces for Decorative Arts and Luxury Goods
Ryu, Hye Jin	THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDES TOWARD AI PRODUCTS
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Sadaba, Teresa	Is Online Fashion a “Flat World”? An analysis about Brands and Markets Behavior
Salgueiro, Maria De Fátima	FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION
Sandes, Fabio	Exploring the motivations and barriers for second-hand product consumption The Compulsiveness and Browsing Activities in Consumer Journey
Sanmiguel, Patricia	Is Online Fashion a “Flat World”? An analysis about Brands and Markets Behavior How old is good for Rolex? Fashioning heritage and innovation into strategic advantage
Sarah, Grondin	Phygital Boom May Lead To Luxury Implosion
Sarah, Guerbas	From Fast Fashion to Slow Fashion sustainable innovations : From Nature to Fashion
Sarma, Sumita	ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET
Schivinski, Bruno	EFFECTS OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF ENDORSED FASHION PRODUCTS – A MODERATED MEDIATION MODEL
Schönberg, Hilma	FASHION FIELD IN TRANSITION: STRUGGLES AND CHALLENGES WHEN PURSUING TOWARDS CIRCULARITY
Sebastiani, Roberta	Sustainability in the fashion industry. Using EEG to understand consumers
Seo, Yuri	Effects of mindfulness on slow fashion purchase intent The Distinct Influences of Gratitude and Pride in Promoting Sustainable Luxury Brands in Social Media
Seock, Yoo-Kyoung	AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION
Septianto, Felix	Effects of mindfulness on slow fashion purchase intent Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements The Distinct Influences of Gratitude and Pride in Promoting Sustainable Luxury Brands in Social Media
Serbetcioglu, Cemre	FASHION CONSUMPTION AT TIME OF ECONOMIC CRISIS
Sevil Oflac, Bengu	FASHION CONSUMPTION AT TIME OF ECONOMIC CRISIS
Shen, Qianhui	THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT FEATURES AND CONSUMER CHOICE
Shi, Zhuomin	The Differential Effects of Face Gain versus Face Loss on Luxury Brand Consumption
Shim, Hyeon-Sook	The effects of the different types of CSR activities on consumer loyalty and perception of firm: moderating effects of CSR orientation and congruence
Shin, Daniel	RATING, REVIEW AND REPUTATION: HOW TO UNLOCK THE HUDDNE VALUE OF LUXURY CONSUMERS FROM DIGITAL COMMERCE?
Shin, Eonyou	THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA
Shin, Jong-Kuk	A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND The Effect of Fashion Consciousness and Status Consumption in Social Media - Focusing on The Luxury Brand -
Siddiqui, Noreen	CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA
Silva, Davide	THE EFFECT OF MARKETING AUTOMATION IN B2B MARKETING
Silvanto, Sari	Assessing Shipping Fee influence on Purchasing online from the US vs Japan: The Case of Online Auction Marketplaces for Decorative Arts and Luxury Goods
Siregar, Yuri	INTERACTIVE SCREENS AS DYNAMIC ATMOSPHERICS OF FASHION STORES
Smith, Keith Marion	CONSUMER CURATION ON SOCIAL SHOPPING SITES
Son, Jihyeong	UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL CONSUMPTION
Song, Hyeasinn	OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?
Song, Ji Hee	THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL
Sonnenberg, Nadine	VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES: A SOUTH AFRICAN EMERGING MARKET PERSPECTIVE
Stokoe, Jennifer	THE HOARDER, THE ONIOMANIAC AND THE FASHIONISTA IN ME: A LIFE HISTORIES APPROACH TO EXPLORE FASHION CONSUMPTION
Strehlau, Suzane	FEMALE PLUS SIZE CONSUMER CHALLENGE
Stępień, Beata	How retailers contribute to sustainability promotion in the luxury fashion sector?
Suh, Yonggu	HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY
Sui, Yuepeng	How is social media effective in mobile advertising strategy of fashion brands?
Sun, Yang	THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT FEATURES AND CONSUMER CHOICE
Sung, Billy	Promoting the Dimensions of Luxury on Social Media luke.butcher@curtin.edu.au
Sung, Jooeun	COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE
Sung, Yongjun	CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
Suter, Mariana	Attributes of the Country-of-origin-Image (COI) as a Product Differential in Foreign Markets: The Case of Beachwear
Suter, Mariana	The emergence of ethical retailers in the fashion and apparel industry
Sélène, Lathyere	Organic Silicium and innovation in luxury cosmetics and Make-up
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Tack, Ineke	BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY
Tae Ho, Song	THE CONTINGENCY OF LIABILITIES OF FOREIGNNESS IN VALUE-CREATION ON TECHNOLOGICAL TURBULENCE
Takemura, Masaaki	SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS
Talay, Cagri	TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS
Taljaard, Hanri	VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES: A SOUTH AFRICAN EMERGING MARKET PERSPECTIVE
Thomas, Amos Owen	Overlooking the Dark Side of Fast Fashion: Consumers' Rationale for Continued Patronage
Thongsri, Nuntanid	The influence of firm/industry performance on consumer well-being
Trim, Peter	How B2B marketers can utilize social media and gain intelligence that is used to develop sustainable customer relationships in the fashion industry
Tshabalala, Banqobile	Aspects of celebrity endorsements and brand values influencing young adults’ attitude and purchase intention for cosmetics brands in South Africa
Tsogas, Markos	CONSPICUOUS CONSUMPTION OF RECESSION HIT CONSUMERS: PRELIMINARY EVIDENCE FROM A GREEK AND INTERNATIONAL SAMPLE
Turunen, Linda Lisa Maria	FASHION FIELD IN TRANSITION: STRUGGLES AND CHALLENGES WHEN PURSUING TOWARDS CIRCULARITY
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Ulrich, Isabelle	Connecting with fashion brands on social media: An investigation of consumers’ drivers
Um, Namhyun	Factors Influencing Effects of Online Behavioral Advertising: Centering Around the Role of Personal Information Collection & Usage Agreement
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Valentine, Renard	Organic Silicium and innovation in luxury cosmetics and Make-up
Valeriia, Kaptceva	Make Me Think or Tell Me a Story: The Effect of Category Interest, Need for Cognition, and Transportation Tendency in Social Media Advertising
Valette-Florence, Pierre	Resistance to counterfeiting and purchase of luxury brands: Any Role of Brand Experience?
Valette-Florence, Pierre	ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS
van Esch, Patrick	Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements
Vaniala, Iiro	Algorithms as Taste Fostering Devices in Fashion Blogging
Vannucci, Virginia	MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION THE IMPACT OF DIGITAL TECHNOLOGIES ON LUXURY RETAILERS’ SUSTAINABILITY
Vazquez, Delia	Do Fashion Blogger Content Categories Attract Social Networking Site Users’ Attention in China?
Venter de Villiers, Marike	FACTORS INFLUENCING YOUNG ADULTS’ ATTITUDE AND ADOPTION OF SUSTAINABLE SLOW FASHION IN AN EMERGING MARKET CONTEXT
Vergura, Donata Tania	THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.
Vogel, Areti	Brand Extension Strategies: Consumer Evaluations of Brand Concept and Brand Equity THE EFFECTS OF FASHION RETAIL TREND IMITATION
Voyer, Benjamin	MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM
Vu, An	How B2B marketers can utilize social media and gain intelligence that is used to develop sustainable customer relationships in the fashion industry
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Walter, Clara	MOTIVATION TO SHARE – A QUALITATIVE STUDY EXPLORING CONSUMERS’ MOTIVES TO PARTICIPATE IN COLLABORATIVE APPAREL CONSUMPTION
Wang, Huanzhang	Exploring subscriber engagement and quality in OTT (over the top) industry
Wang, Huimin	Analysis of Influencing Factors of Mobile Social Network Game Continuous Use Intention
Wang, Shasha	PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE
Wang, Shuman	The Influence of Live Streaming Service of Web Celebrity on Consumer Impulsive Buying Behavior The Effect of Parasocial Relationship in B2B Purchasing Platform on User Loyalty: Evidence from the China B2B Purchasing Platform The effect of Third Party Organization Endorsement on Brand performance Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands Study on the Influencing of Parasocial Relationship on Brand Equity in the VR Shopping Environment: The Moderating Effect of Activity of Fashion web Celebrity Endorser The effect of brand attractiveness on brand attachment: The moderating roles of flow experience
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Wernick, David	To Burn or Not to Burn: A Case Study of Louis Vuitton and its Deadstock Dilemma
Whang, Jeong-Bin	THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL
Wiedmann, Klaus-Peter	An extended approach of Conceptualizing and Measuring the Perception and Appraisal of Luxury Fashion
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Yang, Xiaoming	ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS
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Yazdani Farabi, Darioush	Exploring the significance of psychosocial perceptions of luxury fashion brands in London and Dubai
Yoo, Juhee	The Influence of Congnitive Resource Depletion on Creative Idea Generation
Yoon, Byeongdo	Using Neural Topic Modeling to Extract Marketing Intelligence from Social Media Review
Yoon, Hyunsun	CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?
Yoon, Jihyun	THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE TYPE
Yoon, Sukki	MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION
Yoon, Yeohong	Empirical Studies on Digital Platforms for B2B Outsourcing Projects SEASONAL SHOPPERS
Yoon, Yeolim	Empirical Studies on Digital Platforms for B2B Outsourcing Projects
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Youn, Song-Yi	How social distance shown in a social media craftsmanship video effects luxury brand experiences
Yu,	The Effect of Fancy Brand Names on Consumers’ Decision Making
Yu, Ui-Jeen	Examination of Information Sources for Millennial Consumers’ Luxury Brand Consumption
Yu, Xiaolei	The Influence of Live Streaming Service of Web Celebrity on Consumer Impulsive Buying Behavior The Effect of Parasocial Relationship in B2B Purchasing Platform on User Loyalty: Evidence from the China B2B Purchasing Platform The effect of Third Party Organization Endorsement on Brand performance Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands Study on the Influencing of Parasocial Relationship on Brand Equity in the VR Shopping Environment: The Moderating Effect of Activity of Fashion web Celebrity Endorser The effect of brand attractiveness on brand attachment: The moderating roles of flow experience
Yuan, Chunlin	The Effect of Parasocial Relationship in B2B Purchasing Platform on User Loyalty: Evidence from the China B2B Purchasing Platform The effect of Third Party Organization Endorsement on Brand performance Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands Study on the Influencing of Parasocial Relationship on Brand Equity in the VR Shopping Environment: The Moderating Effect of Activity of Fashion web Celebrity Endorser The effect of brand attractiveness on brand attachment: The moderating roles of flow experience
Yun, Hyesu	A Study on the Characteristics and Intent of Artificial Intelligence-style assistant
Yun, Jin Ho	Liberals Exhibit the Medial Frontal Negativity in Moral Judgment under Time Pressure
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Zang, Zhipeng	Microblogging frozen D & G in China
Zang, Zhipeng	DIGITAL AND SOCIAL MEDIA BRANDING MATRIX STRATEGY IN CHINA’S GAME INDUSTRY: BIG DATA ANALYSIS BASED ON WEIBO MARKETING OF GAME BRANDS IN SHANGHAI
Zellweger, Tobias	Overlooking the Dark Side of Fast Fashion: Consumers' Rationale for Continued Patronage
Zeng, Christina F.	AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION
Zhang, Hailin	CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY
Zhang, Jing	Celebrity Endorsement Advertising in Social Fashion Marketing Activates Curiosity, Reward Circuitry and Enhances Visual Attention
Zhang, Ruijin	How is social media effective in mobile advertising strategy of fashion brands?
Zhang, Zhe	Sustained participation in virtual communities from a self-determination perspective The effect of self-construal on preference for brand prominence from an identity consumption perspective
Zhao-Meunier, Danni	HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES
Zheng, Li	Why recommend local rather than global brand online?
Zhou,	The Effect of Fancy Brand Names on Consumers’ Decision Making
Zhou, Shuang	What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing
Zollo, Lamberto	MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

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