Program for Saturday, July 13th: Talk View

PROGRAM FOR SATURDAY, JULY 13TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

08:00-13:10 Registration

09:00-09:15

CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS

Hyunsun Yoon, Jenny Ma, Guiohk Lee

09:15-09:30

Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Maria Gonçalves Cabaço

09:30-09:45

SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT

Jungsun Cho, Bruno Godey, Junghyun Kim

09:45-10:00

SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY

Serena Rovai

09:00-09:10

The Effect of Customized Chatbot Services on Brand Loyalty toward Luxury Brands

Minju Lee, Enju Ko

09:10-09:25

THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS

Wendy Bendoni, Faina Danielian

09:25-09:40

UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL

Jihyeong Son, Changhyun Nam

09:40-09:55

What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

09:00-09:12

BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION

Sharmin Attaran, Victoria Eastman

09:12-09:24

SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION

Sharmin Attaran, Mohsen Attaran, Diane Kirkland

09:24-09:36

MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY

Lamberto Zollo, Riccardo Rialti, Virginia Vannucci, Sukki Yoon

09:36-09:48

Factors Influencing Effects of Online Behavioral Advertising: Centering Around the Role of Personal Information Collection & Usage

Namhyun Um, Sojung Kim

09:00-09:15

An extended approach of Conceptualizing and Measuring the Perception and Appraisal of Luxury Fashion

Klaus-Peter Wiedmann

09:15-09:30

IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas

09:30-09:45

ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?

Kong Cheen Lau

09:00-09:15

Prestige Pricing in Markets for Luxury & Premium Products

Houssam Jedidi, Oliver P. Heil

09:15-09:30

Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product

Seongsoo Jang, Jaihak Chung, Philip Kitchen

09:30-09:45

Do promotions increase health? The moderating role of sales promotion among consumers' purchase and exercise

Seongsoo Jang, Hwang Kim, Vithala R. Rao

09:45-10:00

Fake media content and cognitive dissonance

Prabirendra Chatterjee

09:00-09:15

Attributes of the Country-of-origin-Image (COI) as a Product Differential in Foreign Markets: The Case of

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert

09:15-09:30

Mavenship behaviour and trial of decorative cosmetics among female consumers

Zinhle Lindani Dlamini, Nobukhosi Dlodlo

09:00-09:15

COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE

Jooeun Sung, Dongeun Hwang, Seung Han Jeong, Hyeim Jun, Unsol Choi

09:15-09:30

Art Fashionization and the New Cultural Diaspora of Art

Pielah Kim, Chiara Colombi

09:30-09:45

MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

Elina Koivisto, Pekka Mattila

09:00-09:15

The Female Body: Selling and Molding the Fashionable Figure

Maria Kniazeva

09:15-09:30

A CALL FOR DIVERSITY AND INCLUSION: EXAMINING FASHION EXPERIENCES OF MINORITY WOMEN

Lena Cavusoglu, Deniz Atik

09:30-09:45

FEMALE PLUS SIZE CONSUMER CHALLENGE

Ana Julia Büttner, Marcelo Augusto Linardi, Suzane Strehlau

10:20-10:35

Perceived risk and value influence on sustainable fashion consumption

Jinghe Han, Eunju Ko

10:35-10:50

MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT

Jennifer J. Lee, Satadruta Mookherjee

10:50-11:05

The Influence of Live Streaming Service of Web Celebrity on Consumer Impulsive Buying Behavior

Xiaolei Yu, Kyunghoon Kim, Shuman Wang

11:05-11:20

Shooting with the e-stars: celebrity endorsement on building authenticity meanings for ethnic fashion

Elena Chatzopoulou

11:20-11:35

Consumer engagement in mobile shopping through mobile fashion apps and AR

Anastasiia Napalkova

10:20-10:35

Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing

Lena Cavusoglu, Melike Demirbag-Kaplan, Ece Cam

10:35-10:50

Effects of message sidedness and brand engagement in product reviews for luxury brands: the mediating role of message

Inea Kim, Yung Kyun Choi

10:50-11:05

MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM

Marina Leban, Benjamin Voyer

10:20-10:35

How B2B marketers can utilize social media and gain intelligence that is used to develop sustainable customer relationships in the fashion

Yang-Im Lee, Peter Trim, An Vu

10:35-10:50

TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY

Cagri Talay, Lynn Oxborrow, Stella Claxton

10:50-11:05

THE CONTINGENCY OF LIABILITIES OF FOREIGNNESS IN VALUE-CREATION ON TECHNOLOGICAL TURBULENCE

Lee Jin Won, Yuan Xina, Song Tae Ho

11:05-11:20

The Effect of Parasocial Relationship in B2B Purchasing Platform on User Loyalty: Evidence from the China B2B Purchasing

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan

11:20-11:35

The effect of Third Party Organization Endorsement on Brand performance

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

10:20-10:35

Brand Extension Strategies: Consumer Evaluations of Brand Concept and Brand Equity

Kittichai Watchravesringkan, Areti Vogel, Dilip Doraiswamy

10:35-10:50

LUXURY FASHION BRANDING ON THE INTERNET

Carmen-Maria Albrecht, Pietro Häger

10:50-11:05

REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY

Paula Gargoles, Ruzica Brecic, Alica Grilec

10:20-10:35

Is Online Fashion a “Flat World”? An analysis about Brands and Markets Behavior

Patricia Sanmiguel, Teresa Sadaba, Simone Guercini

10:35-10:50

Alice Audrezet, Béatrice Parguel

10:50-11:05

DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti

11:05-11:20

CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN

Mayuko Nishii

11:20-11:35

Assessing Shipping Fee influence on Purchasing online from the US vs Japan: The Case of Online Auction Marketplaces for Decorative Arts and Luxury

Sari Silvanto, Jason Ryan

10:20-10:35

FASHION CONSUMPTION AT TIME OF ECONOMIC CRISIS

Cemre Serbetcioglu, Zeynep Ozdamar-Ertekin, Bengu Sevil Oflac

10:35-10:50

POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN

Udo Wagner, Isaac Jacob, Monica Khanna, Krupa Rai

10:50-11:05

Aspects of celebrity endorsements and brand values influencing young adults’ attitude and purchase intention for cosmetics brands in South

Duh Helen Inseng, Banqobile Tshabalala

11:05-11:20

CONSUMERS’ LOYALTY TOWARDS COSMETICS SOUTH AFRICAN WEB-STORES: A FEMALE PERSPECTIVE

Nobukhosi Dlodlo

10:20-10:35

THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

Cunhyeong Ci, Hyo-Gyoo Kim, Seungbae Park, Heebok Lee

10:35-10:50

MILLENIALS AND ON AND OFF LUXURY PURCHASING: FACTORS DRIVING THEIR CHOICES

Serena Rovai, Silvia Ranfagni, Simone Guercini

10:50-11:05

THE EFFECT OF MARKETING AUTOMATION IN B2B MARKETING

Davide Silva

11:05-11:17

How servitization affects customer experiecne?

Kyeong Kook Jang, Joonheui Bae, Kyung Hoon Kim

10:20-10:35

Are new digital influencers ruining your business? The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

10:35-10:50

The influence of cross-cultural effect on Kérastase (L’Oreal Group) consumer-brand relationship and

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

10:50-11:05

Analyzing the impact of massclusivity campaigns on luxury and mass-market fashion brands

Joana Fonseca dos Santos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

11:05-11:20

Storymaking: an investigation on the process of co-created brand storytelling in the Sporting Goods

Daniela Langaro, Charlotte Hackenberger, Sandra Maria Correia Loureiro

11:20-11:35

How atmospheric cues in a virtual reality fashion stores affect the sense of presence

M. Crespo, S.M.C. Loureiro, R.G. Bilro, J. Guerreiro

11:35-11:50

FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE

Hélia Pereira, Maria De Fátima Salgueiro

12:00-13:30 Conference Lunch II & Award Ceremony

10:00-10:20 Coffee Break