Program for Friday, July 12th: Talk View

PROGRAM FOR FRIDAY, JULY 12TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

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21:00

08:00-18:30 Registration

09:00-09:15

Sustained participation in virtual communities from a self-determination perspective

Zhe Zhang

09:15-09:30

The effect of self-construal on preference for brand prominence from an identity consumption

Zhe Zhang

09:30-09:45

SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND

Ken Kumagai, Shin'Ya Nagasawa

09:45-10:00

FASHION SUSTAINABILITY IN THE DIGITAL REALM

Raluca Creanga

09:00-09:15

ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR

Laura Rienda Garcia, Lorena Ruiz Fernandez, Lindsey Drylie Carey, Louise McBride

09:15-09:30

THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND

Boreum Choi, Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee

09:30-09:45

THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL

Giada Mainolfi, Donata Tania Vergura

09:45-10:00

GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS

Bin He, Yoon-Jung Lee, Yoori Chae

09:00-09:12

Make Me Think or Tell Me a Story: The Effect of Category Interest, Need for Cognition, and Transportation Tendency in Social Media

Kaptceva Valeriia, Felicia Caitlin, Nara Youn

09:12-09:24

DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND

Valentina Mazzoli, Laura Grazzini, Diletta Acuti, Raffaele Donvito

09:24-09:36

THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND

Heejin Lim, Hyunjoo Im

09:00-09:12

A QUALITATIVE STUDY ON NORTH KOREAN DEFECTORS’ ACCULTURATION IN SOUTH KOREA: FOCUSED ON THE ROLE OF

Yoon-Jung Lee, Tae Youn Kim

09:12-09:24

Are you ready to embrace art work made by artificial intelligence? - The asymmetric effects of attitudes toward art work (art vs. art infused product) and painting agent (human vs. artificial intelligence)

Seojin Stacey Lee, Kiwan Park, Yaeri Kim

09:24-09:36

CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE

Aniruddha Pangarkar

09:36-09:48

The Effect of Art Consumption on Consumer Well-being in South Korea

Donghwy An, Bo-Ram Jeong, Nara Youn

09:00-09:15

How social distance shown in a social media craftsmanship video effects luxury brand experiences

Jung Eun Lee, Song-Yi Youn

09:15-09:30

MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE EXTENDED ABSTRACT

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas

09:30-09:45

The Effect of Fancy Brand Names on Consumers’ Decision Making

Zhou, Yu, Lu

09:45-09:57

The influence of personal factors on inconspicuous luxury consumption: Mediating effect of

Minyoung Lee, Dong Mo Koo, Joonheui Bae

09:00-09:15

LUXURY TOWARDS SUSTAINABILITY: A GRI-BASED SUSTAINABILITY REPORT ANALYSIS

Alessio Di Leo, Giovanni Mattia, Carlo Alberto Pratesi, Ludovica Principato

09:15-09:30

Effect of Apparel Brands’ Sustainability Efforts on Customer-Brand Identification, Brand Attitude and Loyalty: A Comparison of Female and Male

Mijeong Noh, Kim Johnson

09:30-09:45

A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT

Shinyoung Park, Yuri Lee, Jooyoun Kim, Eunkyung Ko

09:45-10:00

Does fashionization impede luxury brands’ CSR image?

Béatrice Parguel, Thierry Delecolle, Aïda Mimouni Chaabane

09:00-09:15

RATING, REVIEW AND REPUTATION: HOW TO UNLOCK THE HUDDNE VALUE OF LUXURY CONSUMERS FROM DIGITAL

Daniel Shin

09:15-09:30

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

Xiaoming Lu, Raffaele Filieri, Mizan Rahman

09:30-09:45

Why recommend local rather than global brand online?

Li Zheng

09:45-10:00

WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM

F. Aprilianty, A.A. Pramono, R.A. Nasution, N. Kusumawati, A.R. Qastharin

09:00-09:15

To Burn or Not to Burn: A Case Study of Louis Vuitton and its Deadstock Dilemma

David Wernick

09:15-09:30

FASHION FIELD IN TRANSITION: STRUGGLES AND CHALLENGES WHEN PURSUING TOWARDS CIRCULARITY

Linda Lisa Maria Turunen, Markku Anttonen, Hilma Schönberg

09:30-09:45

Overlooking the Dark Side of Fast Fashion: Consumers' Rationale for Continued Patronage

Tobias Zellweger, Amos Owen Thomas

09:45-10:00

Sustainable Brand Exploitation: A Value-based Approach for Strategy Evaluation

Marc Fischer, Max Backhaus, Tobias Hornig

10:20-10:35

How escapism in a virtual reality fashion stores induces behavioral intentions

Sandra Maria Correia Loureiro, João Guerreiro, Arnold Japutra

10:35-10:50

Microblogging frozen D & G in China

Priscilla Y. L. Chan, Zhipeng Zang

10:50-11:05

INTEGRATING TEXTUAL AND VISUAL CONTENT ANALYSIS FOR THE STUDY OF BRAND ASSOCIATIONS IN SOCIAL MEDIA

Silvia Ranfagni, Matilde Milanesi, Simone Guercini

11:05-11:20

CONSUMER CURATION ON SOCIAL SHOPPING SITES

Jessica Babin, John Hulland, Keith Marion Smith

11:20-11:50

DIGITAL AND SOCIAL MEDIA BRANDING MATRIX STRATEGY IN CHINA’S GAME INDUSTRY: BIG DATA ANALYSIS BASED ON WEIBO MARKETING OF GAME BRANDS IN

Zhipeng Zang, Qianying Wu, Zijie Chen, Priscilla Y. L. Chan

10:20-10:35

PSYCHOLOGICAL DRIVERS AND CONSEQUENCES OF SELFIE-EDITING

Hector Gonzalez-Jimenez, Fernando Fastoso, Teresa Cometto

10:35-10:50

TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES

Do Yuon Kim, Hye-Young Kim

10:50-11:05

Sustainable Fashion and Digital Communications: A Systematic Literature Review

Evangelia Ketikidi, Panayiota Alevizou

11:05-11:20

EFFECTS OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF ENDORSED FASHION PRODUCTS – A MODERATED MEDIATION

Jennifer DeVita, Bruno Schivinski

11:20-11:35

DIGITAL PLATFORMS AND SOCIAL MEDIA IN FASHION RENTAL MODELS

Elisa Arrigo

10:20-10:32

How is social media effective in mobile advertising strategy of fashion brands?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu

10:32-10:47

Where are the 99%?: The Impacts of Display Advertising on Consumer Responses beyond Click

Kichang Han, Sanghyun Lim, Gyungjin Bae

10:47-10:59

PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF

Shasha Wang, Lye Weng Boey, Jason Weismueller

10:59-11:11

CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA

Taeyeon Kim, Yongjun Sung

11:11-11:23

The Effects of Product Type and Webtoon Attitudes in Webtoon Product Placement: The Moderating Effect of Product Placement

Sojung Kim

10:20-10:32

The influence of firm/industry performance on consumer well-being

Apiradee Wongkitrungrueng, Nakarin Amarase, Nuntanid Thongsri

10:32-10:47

The effects of the different types of CSR activities on consumer loyalty and perception of firm: moderating effects of CSR orientation and

Hyeon-Sook Shim, Sang-Lin Han

10:47-11:02

The effect of label color, traceability information and labeling body credibility on consumers' intention of purchasing eco-friendly

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim

11:02-11:17

ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET

Sumita Sarma, Mark Parry, Xiaoming Yang

11:17-11:32

The Relation of Alcohol Consumption and Happiness in Everyday Life: A Multilevel Modeling Approach

Seojin Stacey Lee, Incheol Choi

11:32-11:47

SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS

Mark Parry, Xiaoming Yang, Masaaki Takemura

10:20-10:35

HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE

Yini Chen, Ting Chi

10:35-10:50

Consumer Perceptions towards an Art-luxury Brand Image — The Case Study of Louis Vuitton

Eirini Bazaki, Jia Ren

10:50-11:05

CYNICAL OR UNETHICAL CONSUMERS WON’T PURCHASE LUXURY ECO-FASHION?

Lawrence Lo

11:05-11:20

Sustainability in the fashion industry. Using EEG to understand consumers

Michela Balconi, Roberta Sebastiani, Annalisa Beatrice Galeone, Laura Angioletti

11:20-11:32

CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART - FONDAZIONE PRADA

Alessia Grassi

10:20-10:35

THE IMPACT OF DIGITAL TECHNOLOGIES ON LUXURY RETAILERS’ SUSTAINABILITY

Virginia Vannucci, Raffaele Donvito, Silvia Ranfagni

10:35-10:50

Sustainable Development and Corporate Social Responsibility in the Luxury Market

Yuan Ling Jin, Daniela Delieva, Hyo Jin Eom, Seung Ki Moon, Young-Ryeol Park

10:50-11:05

THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT

Alessandro De Nisco, Marta Massi

11:05-11:20

MOTIVATION TO SHARE – A QUALITATIVE STUDY EXPLORING CONSUMERS’ MOTIVES TO PARTICIPATE IN COLLABORATIVE APPAREL

Clara Walter, Tina Weber, Deniz Köksal

11:20-11:35

ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET

D. Benesperi, D. Acuti, V. Mazzoli, D. Pederzoli, G. Aiello

10:20-10:30

Focusing on Aura and Awe: Effects of Art Marketing on Luxury Brand Attitude and Purchasing Intention

Hyejin Jun, Eunju Ko

10:30-10:45

The Differential Effects of Face Gain versus Face Loss on Luxury Brand Consumption

Jianping Liang, Rajeev Batra, Zhuomin Shi

10:45-11:00

INFLUENCE OF SUSTAINABILITY CONSCIOUSNESS ON DESIRED BUDGET FOR WEDDING DRESS

Mijeong Noh, Carmen Keist

11:00-11:15

THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL

Yuanyuan Gina Cui, Jungkeun Kim, Choongbeom Choi, Seongseop Sam Kim

11:15-11:30

THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS

Sanghyub Lee, Yuanyuan Gina Cui, Jungkeun Kim

11:30-11:45

Effects of mindfulness on slow fashion purchase intent

Amy Errmann, Yuri Seo, Felix Septianto

10:20-10:35

FACTORS INFLUENCING YOUNG ADULTS’ ATTITUDE AND ADOPTION OF SUSTAINABLE SLOW FASHION IN AN EMERGING MARKET

Marike Venter de Villiers, Helen Duh

10:35-10:50

VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES: A SOUTH AFRICAN EMERGING MARKET PERSPECTIVE

Hanri Taljaard, Nadine Sonnenberg

10:50-11:05

An exploratory study of sustainable clothing consumption: moral foundations, subjective knowledge, and

Hyunjoo Im, Jacqueline Parr

11:05-11:20

U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS

Jessica Ganak, Yini Chen, Dan Liang, Hang Liu, Ting Chi

11:20-11:35

Exploring the motivations and barriers for second-hand product consumption

Fabio Sandes, Julio Leandro

13:00-13:50 Keynote Speech

13:50-14:50 Meet the Editors

15:00-15:15

DOES INFORMATION ORDER MATTERS? THE INTERPLAY OF INFORMATION ORDER, GENDER, AND CONSTRUAL LEVEL IN CAUSE-RELATED MARKETING

Xina Yuan, Jung Min Jang, Feng Xiong, Sha Cai

15:15-15:30

Connecting with fashion brands on social media: An investigation of consumers’ drivers

Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou, Bruno Godey

15:30-15:45

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri

15:45-15:55

Gamification marketing in consumer experiential value and satisfaction

Youngju Lim, Eunju Ko

15:00-15:15

Understanding Micro-Moments in Mobile Shopping: Sequential Linkages between Curiosity and Consumer

Jennifer Huh, Hye-Young Kim

15:15-15:30

Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

15:30-15:45

Do Fashion Blogger Content Categories Attract Social Networking Site Users’ Attention in China?

Yao Yao, Jiayan Huang, Rosy Boardman, Claudia Henninger, Delia Vazquez

15:45-16:00

A LESSON FOR LUXURY FASHION BRANDS: SOCIAL MEDIA ROLE IN INCLUENCING GEN Y’S ONLINE AND OFFLINE PURCHASE

Zlatina Gubatova, Alexandros Kapoulas, Ranis Cheng

15:00-15:15

THE FUTURE OF APPAREL PRODUCTION IN THE U.S.

Eundeok Kim

15:15-15:27

Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: A Panel Data Analysis of Super Bowl Advertisers in

Yeayoung Noh, Hyuksoo Kim, Kihan Kim, Yunjae Cheong

15:27-15:39

Study on the Influencing of Parasocial Relationship on Brand Equity in the VR Shopping Environment: The Moderating Effect of Activity of Fashion web Celebrity

Chunlin Yuan, Kyunghoon Kim, Shuman Wang, Xiaolei Yu

15:39-15:51

Effects of Photo and Hashtag Types on the Consumers’ Responses to Instagram Posts Featuring

Hyeyeon Pak, Junyong Kim

15:00-15:10

The Development of Sustainable Fashion Recommendation Systems for Consumer Well-being

Jiyoung Kim, Juhyun Kim, Eunju Ko

15:10-15:20

Luxury Consumption and Sustainable Consumption Are Not Oxymoronic: The Well-being Consumption

Jisu Ko, Eunju Ko

15:20-15:30

A Study on the Characteristics and Intent of Artificial Intelligence-style assistant

Hyesu Yun, Eunju Ko

15:30-15:40

Exploring subscriber engagement and quality in OTT (over the top) industry

Huanzhang Wang, Hakil Moon, Honglei Liu, Kyung Hoon Kim

15:00-15:12

ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS

Jean-Noël Kapferer, Pierre Valette-Florence

15:12-15:24

COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER

Aniruddha Pangarkar

15:24-15:36

A STUDY ON THE IMPACT FACTORS OF SUSTAINABLE FASHION APPAREL CONSUMPTION

Yoon Yong Hwang, Ae Rim Gyeong

15:36-15:48

ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Genevieve Cohen-Cheminet, Elena Cedrola

15:00-15:15

Antecedents of Social Media Induced Retail Commerce Activities: Impact of Brand-Consumer Relationships and Psychological Sense of

Lyu, Kim

15:15-15:30

An Experimental Investigation on Multiple Brand Endorsements by Non-Celebrity Endorsers on Instagram

Juan Mundel, Tao Deng, Claire Hope

15:30-15:45

INTERACTIVE SCREENS AS DYNAMIC ATMOSPHERICS OF FASHION STORES

Yuri Siregar, Anthony Kent

15:00-15:10

Luxury-brand Customization as a strategy: The Regulatory Focus Effect and Customization Components

Dayeon Choi, Eunju Ko

15:10-15:25

Examination of Information Sources for Millennial Consumers’ Luxury Brand Consumption

Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim

15:25-15:40

Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand

Gavin Northey, Rebecca Dolan, Felix Septianto, Patrick van Esch, Michael Barbera

15:40-15:55

Brand Addiction in the Context of Luxury and Fast-Fashion

Joelle Majdalani, Mona Mrad, Zeinab El Khansa

15:00-15:12

THE TEXTILE INDUSTRY AND ITS SUPPLY-NETWORK: A SUSTAINABILITY ISSUE

Alberta Bernardi

15:12-15:24

Exploring Chinese Millennials’ Perceptions of bamboo textile fashion products

Ranis Cheng, Caiya Mo, Panayiota Julie Alevizou

15:24-15:36

The emergence of ethical retailers in the fashion and apparel industry

Livia Rudolph, Mariana Suter, Nuno Fouto

15:36-15:48

IT IS ETHICAL, BUT IT IS NOT ME: SELF-CONCEPT AND ETHICAL CONSUMPTION OF FASHION

Yuan Hong, Ranis Cheng, Navdeep Athwal, Jerzy Kociatkiewicz

16:10-16:25

A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY

Min-Sook Park, Jong-Kuk Shin, Minkyung Moon, Jaehun Kim

16:25-16:40

The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence

Taeyeon Kim, Yongjun Sung, Jang Ho Moon

16:40-16:55

CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY

Hailin Zhang, Leping Li, Xina Yuan

16:55-17:10

THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL

Eonyou Shin, Jung Eun Lee

16:10-16:22

VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND

Tae Youn Kim, Yoon-Jung Lee

16:22-16:34

HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING

Aniruddha Pangarkar

16:34-16:46

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

D. Belanche, L.V. Casaló, M. Flavián, C. Flavián, S. Ibáñez-Sánchez

16:10-16:22

The interaction effect of mood on attitude toward native advertising

Joonheui Bae, Dong Mo Koo

16:22-16:34

Analysis of Influencing Factors of Mobile Social Network Game Continuous Use Intention

Huimin Wang, Kyungtag Lee

16:34-16:46

The effect of brand attractiveness on brand attachment: The moderating roles of flow experience

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan, Jenny Weichen Ma

16:10-16:25

The Influence of Congnitive Resource Depletion on Creative Idea Generation

Juhee Yoo, Subin Im, Jongwan Cho

16:25-16:40

HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY

D. Zhao-Meunier, V. Moatti, C. Abecassis-Moedas, A.-A. Lemieux

16:10-16:25

Promoting the Dimensions of Luxury on Social Media

Billy Sung, Van Chien Duong

16:25-16:37

Green advertising in the sustainable fashion market

Hyo Jin Eom, Nara Youn, Dongjae Lim

16:37-16:49

Luxury fashion perceptions: the Indonesian perspective

Marta Blazquez Cano, Bethan Alexander

16:49-17:01

Resistance to counterfeiting and purchase of luxury brands: Any Role of Brand Experience?

Siham Mourad, Pierre Valette-Florence

16:10-16:25

“DRESSING” THE PART: TRANS MEN’S SELF-RECONSTRUCTION THROUGH CLOTHING

Domenique Jones, Heejin Lim

16:25-16:40

MOMMY CAN WEAR HEELS TOO: MILLENNIAL MOMMY INFLUENCERS’ FASHION ADVERTORIALS ON INSTAGRAM

Leslie Cuevas, Heejin Lim

16:10-16:25

EXPLORING THE CHANGE IN TOPICS AND THEMES SURROUNDING DRONE RACING

Young-Seok Kim, Mijung Kim

16:25-16:40

CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES

Jee-Sun Park, Sejin Ha, So Won Jeong

16:40-16:55

The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention

Meixiang Cui, Subin Im

16:10-16:22

The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation

E.-J. Lee, H.-A. Choi, D.H. Kim, H. Park, B.-Y. Park, K. Byeon

16:22-16:34

Liberals Exhibit the Medial Frontal Negativity in Moral Judgment under Time Pressure

Jin Ho Yun, Eun-Ju Lee

16:34-16:46

Celebrity Endorsement Advertising in Social Fashion Marketing Activates Curiosity, Reward Circuitry and Enhances Visual

Jing Zhang, Eun-Ju Lee

16:46-16:58

Using Neural Topic Modeling to Extract Marketing Intelligence from Social Media Review

Byeongdo Yoon, Eun-Ju Lee

16:58-17:10

luke.butcher@curtin.edu.au

Billy Sung, Luke Butcher

17:20-17:35

The influence of consumption goals on AI-driven recommendation agent value of Stitch Fix

Juran Kim, Seungmook Kang, Joonheui Bae

17:35-17:47

THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDES TOWARD AI PRODUCTS

Hye Jin Ryu, Joonheui Bae, Dong Mo Koo

17:47-18:02

Algorithms as Taste Fostering Devices in Fashion Blogging

Hedon Blakaj, Pekka Mattila, Juho-Petteri Huhtala, Iiro Vaniala

17:20-17:35

CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND

Jennifer Murray, Alexis Barlow, Noreen Siddiqui

17:35-17:50

Omnichannel and consumption experiences in fashion retailing

Marta Blazquez Cano, Anthony Kent

17:50-18:05

OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?

Hyeasinn Song, Jeeyeon Kim, Jikyung Jeanne Kim, Jeonghye Choi

17:20-17:35

How retailers contribute to sustainability promotion in the luxury fashion sector?

Beata Stępień

17:35-17:50

The Effect of Fashion Consciousness and Status Consumption in Social Media - Focusing on The Luxury Brand

Min-Sook Park, Minkyung Moon, Jong-Kuk Shin, Jaehun Kim

17:50-18:05

THE HOARDER, THE ONIOMANIAC AND THE FASHIONISTA IN ME: A LIFE HISTORIES APPROACH TO EXPLORE FASHION

Panayiota Alevizou, Jennifer Stokoe, Ranis Cheng

18:05-18:20

THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE

Ha Youn Kim, Yuri Lee, Jihyun Yoon, Jong-Youn Rha, Yeo Jin Jung

17:20-17:35

SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY

Heeseok Woo, Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

17:35-17:50

Empirical Studies on Digital Platforms for B2B Outsourcing Projects

Yeolim Yoon, Yeohong Yoon, Jeonghye Choi, Yerim Chung

17:50-18:05

SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS

Alex Jiyoung Kim, Hang Dong, Jikyung Jeanne Kim, Jeonghye Choi, Yi Dong

18:05-18:20

The effects of value co-creation in social platforms on participating companies' competitive

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

17:20-17:35

BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY

Marijke De Veirman, Ineke Tack, Liselot Hudders

17:35-17:50

#INFLUENCEMEINFLUENCEMORE – AN EMPIRICAL DEVIATION OF A PYRAMID OF FASHION FOLLOWER

Madleen Moritz

17:50-18:05

SEASONAL SHOPPERS

Jiyeon Lee, Yeohong Yoon, Jeonghye Choi, Yerim Chung

18:05-18:20

EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA

Sabina Levitan, Norman Peng, Debra Desrochers, Annie Chen

17:20

From Fast Fashion to Slow Fashion sustainable innovations : From Nature to Fashion

Coste Maniere Ivan, Doyle Celia, Guerbas Sarah, Guisiano-Demarez Matthieu

17:20

Phygital Boom May Lead To Luxury Implosion

Coste Maniere Ivan, Baland Julien, Chastel Anna, Grondin Sarah

17:20

BALANCING TRADITION AND INNOVATION: ASSESSMENT OF NEW LUXURY HOSPITALITY BUSINESS MODELS AND THEIR IMPLICATIONS ON 5-STAR HOTELS IN

Luca Fernandes, Fabio Duma

17:20

How old is good for Rolex? Fashioning heritage and innovation into strategic advantage

Pedro Mir, Patricia Sanmiguel, Maria Eugenia Josa

17:20

AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION

Yoo-Kyoung Seock, Christina F. Zeng

17:20

CONSPICUOUS CONSUMPTION OF RECESSION HIT CONSUMERS: PRELIMINARY EVIDENCE FROM A GREEK AND INTERNATIONAL

Markos Tsogas, Irena Mecaj, Marina Kyriakou

17:20

Exploring the rewards dimension of engagement in consumer-fashion brand relationship

Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

17:20

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL

Regina Burnasheva, Yonggu Suh

17:20

THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT FEATURES AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

17:20

HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS

Susana Marques, Vitoria Lindo, Helia Pereira

17:20-17:35

The Distinct Influences of Gratitude and Pride in Promoting Sustainable Luxury Brands in Social

Felix Septianto, Yuri Seo

17:35-17:50

“MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY

Cecilia Pasquinelli, Serena Rovai

17:50-18:05

Opera houses within the brandscape of luxury capitals: a preliminary assessment

Nicola Bellini

17:20-17:35

Organic Silicium and innovation in luxury cosmetics and Make-up

C.M. Ivan, M. Charline, R. Valentine, L. Sélène, W. Elisa, C. Emira, G. Miguel

17:35-17:50

BREAKING THE RULES OF LUXURY: DECODING A BORN DIGITAL NICHE WATCH BRAND’S RECIPE FOR SUCCESS IN A COMPETITIVE

Fabio Duma, Maya Gadgil

17:50-18:05

Traditions VS Innovations: The impact of top executives’ background on strategy and innovations in Swiss luxury watchmaking

Maria Bashutkina

18:05-18:20

THE EFFECTS OF FASHION RETAIL TREND IMITATION

Areti Vogel, Kittichai Watchravesringkan

18:20-18:35

EXPLORATION OF THE ROLE OF INNOVATION IN THE DESIGN PROCESS OF LUXURY BRANDS

Yael Pedro, Nelson Santos António, Elad Harison

18:30-19:00 2019 GAMMA Invited Fashion Show: Innovation and Art in Modern Fashion

19:00-21:00 Conference Dinner

10:00-10:20 Coffee Break

12:00-12:50 Conference Lunch I

16:00-16:10 Coffee Break