ICISIA 2022: INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS AND INTELLIGENT APPLICATIONS
PROGRAM FOR FRIDAY, JULY 1ST
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07:00-07:15 Opening Cermoney

Opening Cermoney

Opening and Welcome Messages by

Chair:
Mostafa Al-Emran (The British University in Dubai, UAE)
Location: Hall 1
07:15-08:00 Keynotes Speech 1

Keynotes Speech Prof. Marko Sarstedt

Ludwig Maximilian University of Munich, Germany

Title:

Progress in the Use of PLS-SEM: What Information Systems can Learn from Marketing

Location: Hall 1
08:00-10:00 Session 1A: Artificial Intelligence in Organizations

Session 1A:

Artificial Intelligence in Organizations

Chair:
Ali Tarhini (Sultan Qaboos University, Oman)
Location: Hall 1
08:00
Heider A. M. Wahsheh (King Faisal University, Saudi Arabia)
Abdulaziz Saad Albarrak (King Faisal University, Saudi Arabia)
Sentiment Analysis Online Tools: An Evaluation Study

ABSTRACT. A sentiment analysis tool interprets text chats and assesses each opinion’s style, purpose, and feeling. The tool can better understand the context of users’ discussions, allowing the client service team to classify client feedback accurately. This is especially valuable for companies that actively address clients' inquiries and complaints on social media, live chat, and email. De-spite its vitality for business, there is still a challenge to decide the sentiment behind the content, especially for the Arabic language. Although most are not available for public usage, many sentiment analysis models and tools are developed in the literature. However, there is a lack of research identifying these tools' practicality for the Arabic language. This paper investigates two pure online Arabic sentiment analysis tools by employing a sizeable Arabic dataset in the experiments. Prediction quality measurements were utilized to assess these tools. The yielded results recommended Sentest SA as a promised tool for detecting sentiment analysis polarity for the preprocessed Ara-bic social network contents.

08:15
Nishant Kumar (School of business and management, CHRIST (Deemed to be University) Bangalore, India, India)
Ranjana Dinkar Raut (Department of Applied Electronics Sant Gadge Baba Amravati University Maharashtra India, India)
Kamal Upreti (Department of Computer Science & Engineering Dr. Akhilesh Das Gupta Institute of Technology & Management Delhi India, India)
Mohammad Shabbir Alam (Razak Faculty of Technology and Informatics Universiti Teknologi Malaysia Kuala Lumpur Malaysia, Malaysia)
Mohammed Shafiuddin (Oman College of Management and Technology Halban Sultanate of Oman, Oman)
Manvendra Verma (Delhi Technological University Shahbad Daulatpur, Bawana Road Delhi India., India)
Environmental Concern in TPB Model for Sustainable IT Adoption
PRESENTER: Nishant Kumar

ABSTRACT. Rapid advancement in technology and continuous environmental degradation has attracted the attention of practitioners toward sustainable solutions. This study aims to investigate educated millennial beliefs and behavior toward sustainable IT practices. The Theory of Planned Behavior (TPB) model deployed in the study was extended through perceived environmental responsibility. A survey was conducted to examine the sustainable IT adoption behavior of millennial in the National Capital Region, Delhi India. Variance based partial least square structure equation modeling was employed to evaluate the hypothesized model. Findings of the study confirm environmental concern (ER) a precursor for attitude (ATT), perceived behavioral control (PBC), and subjective norm (SN). Further, there is a significant positive influence of ATT, PBC, and SN on the adoption intention of sustainable IT practices, followed by the effect of adoption intention on actual adoption behavior. Study disseminates valuable insights to policymakers and marketers to formulate strategies and policies to attain sustainability through sustainable IT practices.

08:30
Zufara Arneeda Zulfakar (Universiti Tunku Abdul Rahman, Malaysia)
Fitriya Abdul Rahim (Universiti Tunku Abdul Rahman, Malaysia)
Ching Yat Ng (Universiti Tunku Abdul Rahman, Malaysia)
Hon Mun Lam (Universiti Tunku Abdul Rahman, Malaysia)
Tat Huei Cham (UCSI University, Malaysia)
Say Aye to AI: Customer Acceptance and Intention to Use Service Robots in the Hospitality Industry

ABSTRACT. As industrial revolution 4.0 is introduced, many turn into the use of tech-nology and artificial intelligence in creating a new competitive advantage to business as well as create an automation that ease the operations. Consequently, it is vital for business to understand customers perception towards the use of AI and services robots. Thus, this study aims to investigate the relationship of eight items under three elements of the service robot acceptance model with the acceptance and intention to use service robots. The results of the study show that the perceived usefulness, trust and rapport are significantly related to acceptance of service robots, which in turn, positively related to intention to use them. Implications of the research findings are discussed.

08:45
Bilal Eneizan (Business school, Jadara university, Irbid, Jordan, Jordan)
Tareq Obaid (Business school, Jadara university, Irbid, Jordan, Palestine)
Ahmed Y Mahmoud (Alazhar University, Palestine)
Samy S Abunaser (Alazhar University, Palestine)
Kashif Arif (Faculty of Management Science Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology. Karachi. Pakistan, Pakistan)
Ahmed Ali (A PhD candidate atUniversiti Utara Malaysia Sintok, Kedah, Malaysia, Malaysia)
Acceptance of Mobile Banking In The Era of COVID-19.
PRESENTER: Tareq Obaid

ABSTRACT. The prevalence of the COVID-19 pandemic and the impact of lockdown initiatives to curb the spread of the disease have had a significant effect on daily human activities and the global economy in general, and the operations of the banking sector in particular. The aim of this current research is to identify the drivers of mobile banking usage intention among banking customers in Palestine during the current pandemic. For this purpose, a total of 290 people were surveyed using an electronic questionnaire. The study’s conceptual model was analyzed using structural equation modelling. The findings showed that Attitude significantly affects intention, the intention was revealed to significantly affect adoption, PBC significantly affects intention, PEOU does not significantly affect attitude, PR was also found to have no significant effect on intention, PU significantly affects attitude as well as intention, PEOU significantly affects PU, SN significantly affects intention, and finally, trust was revealed to significantly affect intention.

09:00
Aznida Wati Abdul Ghani (Universiti Malaysia Terengganu, Malaysia)
Abdul Hafaz Ngah (Universiti Malaysia Terengganu, Malaysia)
Azizul Yadi Yaacob (Universiti Malaysia Terengganu, Malaysia)
Why should I continue using it? Factors influencing continuance intention to use e-wallet: the S-O-R framework.

ABSTRACT. Research on e-wallet behaviour captured interest among scholars in recent years as a result of rapid changes in people spending patterns. This study aims to investigate e-wallet users continuance usage intention by incorporating SOR Theory. This study sheds light on the mediating role of satisfaction and attachment in the relationship between self-congruity and continuance intention to use the e-wallet. Through the use of a structured questionnaire, self-administered data collection reached out to 550 respondents across Malaysia. Respondents were chosen using a non-probability purposive sampling technique. 435 replies were evaluated in total. The analysis was conducted using SmartPLS version 3.3.5. The findings indicate that there is a positive relationship between satisfaction and attachment and intention to continue use. Additionally, the results proved that satisfaction and attachment sequentially mediated the relationship between self-congruity and continuance usage intention. The conclusions of this study are beneficial to all stakeholders in Malaysia's Fin-Tech business, particularly those in the e-wallet community.

09:15
Khin Hayman Oo (International Islamic University Malaysia, Malaysia)
Comparing Accuracy between SVM, Random Forest, K-NN Text Classifier Algorithms for Detecting Syntactic Ambiguity in Software Requirements

ABSTRACT. Software requirements are ambiguous due to natural language and the natural language is generally ambiguous. The ambiguous requirements lead errors in software development. Therefore, there have been many approaches or techniques applied for detecting ambiguity in software requirements. This paper has selected three supervised machine learning algorithms with Bag of Words (BOW) features, which are Support Vector Machine (SVM), Random Forest and K-Nearest Neighbor (K-NN) for detecting syntactic ambiguities in software requirements. The summary of results showed that SVM achieved accuracy (80%), Random Forest attained (86.66%) and K-NN obtained (50%) respectively.

08:00-10:00 Session 1B: Human-Computer Interaction

Session 1B:

Human-Computer Interaction

Chair:
Garry Tan Wei Han (UCSI University, Malaysia)
Location: Hall 2
08:00
Siti Farah Hussin (Faculty of Information Technology and Communication, Universiti Teknikal Malaysia Melaka, Malaysia)
Mohd Faizal Abdollah (Faculty of Information Technology and Communication, Universiti Teknikal Malaysia Melaka, Malaysia)
Ibrahim Ahmad (Faculty of Information Technology and Communication, Universiti Teknikal Malaysia Melaka, Malaysia)
Acceptance of IoT Technology for Smart Homes: A Systematic Literature Review

ABSTRACT. The Internet of things for smart home (IoT SH) technology is the latest technology for homes that integrates sensors, functional software, and network connections. However, the acceptance of IoT SH technology remain low. Hence, Information System (IS) researchers have shown interest in determining the theories and models that influence the acceptance of this technology. This study can assist IoT SH practitioners in enhancing the functionality and shortcomings of IoT products or services for smart homes in order to attract more users. Apart from identifying theories and models, this study will suggest a direction for future research. A systematic literature review was conducted to explore IoT SH by reviewing previous studies from 2018 to February 2022 with a total of 22 selected research papers. The results show that previous studies covered different technology acceptance theories related to IoT SH namely Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Unified Theory of Acceptance and Use of Technology (UTAUT 2) and alternative theory to measure the factors. The findings of this review will aid academics, especially novice researchers in understanding the current trends and gaps, as well as future work for IoT SH research.

08:15
Fatima Ezzahra Ouboutaib (National School of Commerce and Management Agadir, Ibn Zohr University, Morocco)
Abdellatif Aitheda (National School of Commerce and Management Agadir, Ibn Zohr University, Morocco)
Soumiya Mekkaoui (National School of Commerce and Management Agadir, Ibn Zohr University, Morocco)
Digital Sweetness: Perceived Authenticity, Premium Price, and its Effects on User Behavior.

ABSTRACT. Smartness is continually impacting every territory. It is a huge component of industry, business, and society. User-technology relationship seeks to promote the creation of value for society. Though, this shift has been accompanied with global health crises. While the previous waves have ignored humans by focusing on machines, recent literature calls for a user-oriented approach to preparing an authentic social environment.

The reality of local communities is also changing and little is known about the perception of authenticity which is a driving force to generate digital contents.To handle this challenge, through the partial-least-squares (PLS), this paper aims to understand the interaction between trust, premium price, and user behavior. Findings underline the importance of authenticity and the use of its determinants can create a worldwide community helping to encourage content sharing that is very useful for the user-oriented digital strategies.

08:30
Ahmed F. S. Abulehia (University Utara Malaysia, Malaysia)
Norhaiza Bt. Khairudin (University Utara Malaysia, Malaysia)
Mohd Hisham Mohd Sharif (Universiti Utara Malaysia, Malaysia)
Factors Influencing the Intention to Adopt Big Data in Small Medium Enterprises.

ABSTRACT. Making a data-driven decision is not just the forte of big business. Even small and medium businesses can benefit from big data. These days, companies are making adjustments to their business model to incorporate big data. Therefore, companies want to reap these fruits, big data set helps analyze and reveal trends, patterns, and correlations. as to whether the company is connected to the Internet or not, they need information that helps them to grow and prosper in their work, and here comes the role of big data. In the current research, the researcher discusses the factors that help to adopt big data in SMEs in Palestine. The researcher approached quantitative statistical analysis and (TOE) theory was adopted to build the study model. The measurement tool, which is the questionnaire, was built to collect data. The study consisted of 310. The SmartPls program was used to test the hypotheses. The results indicated that there is a significant relationship between technological, organizational, and environmental factors and the intention to adopt big data in SMEs in Palestine, except the governmental support.

08:45
Junaid Siddique (Universiti Technologi PETRONAS, Malaysia)
Amjad Shamim (Universiti Technologi PETRONAS, Malaysia)
Muhammad Farrukh Abid (Universiti Technologi PETRONAS, Malaysia)
Consequences of Customer Engagement Valence in Online Shopping: A conceptual model

ABSTRACT. The emergence in technology has changed business practices from a firms-centric model to a customer-centric model. Therefore, understanding the customer’s en-gagement in the online context has become a key competitive advantage for com-panies. Companies are adopting customer-centric online business models to achieve a competitive advantage. Online business models are helpful for compa-nies to save costs and time. Contrarywise it is difficult for companies to have face to face interaction with customers, which might be an obstacle for engaging cus-tomers in online webstores. Therefore, online interaction between companies and customers might lead the customer towards negative engagement. The aim of cur-rent research is to propose a conceptual model for webstores by incorporating both positive and negative engagement of the customer with a web-store, also called customer engagement valence (CEV) and its consequences. The qualitative research approach will be used to propose a model of customer engagement va-lence. The study will be useful to understand the unexplored aspects of CEV and its outcomes.

09:00
Ling Chai Wong (Asia Pacific University of Technology & Innovation, Malaysia)
Poh Kiong Tee (Asia Pacific University of Technology & Innovation, Malaysia)
Chia Keat Yap (Heriot-Watt University Malaysia, Malaysia)
Tat Huei Cham (UCSI University, Kuala Lumpur, Malaysia, Malaysia)
Examining Intentions to Use Mobile Check-In for Airlines Services: A View from East Malaysia Consumers
PRESENTER: Ling Chai Wong

ABSTRACT. The purpose of this study was to determine the factors that influence both attitudes and behavioural intentions toward airline services via mobile check-in in East Malaysia. The intention of consumers to use mobile check-in for airline services was examined, as well as the role of attitude as a mediator between perceived usefulness, perceived ease of use, perceived trust, and perceived enjoyment. The study sampled 256 respondents using the snowball method and analysed them using PLS-SEM 3.0. Except for perceived ease of use, three of the four independent variables were found to have a positive ef-fect on attitudes toward mobile check-in services. The perceived usefulness of mobile check-in had no effect on behavioural intention to use airline ser-vices via mobile check-in. Additionally, perceived ease of use was found to be insignificant when it came to attitudes and behavioural intentions toward using mobile check-in for airline services. Meanwhile, it has been demon-strated that attitude serves as an ideal mediator between perceived enjoy-ment, perceived trust, perceived usefulness, and behavioural intention. The current study has several managerial implications for the airline industry, particularly for self-service operations. Limitations include the inability to generalise the findings of this study to other industries or country settings.

09:15
Mei Peng Low (Universiti Tunku Abdul Rahman, Malaysia)
Siew Yen Lau (Universiti Tunku Abdul Rahman, Malaysia)
An Insight of the Nexus between Psychological Distress and Social Network Site Needs
PRESENTER: Mei Peng Low

ABSTRACT. The passage of time has brought mankind to a seamless communication universe with informational technologies and social network sites (SNS). This study endeavours to examine the correlations between psychological distress and SNS among the general public. Five SNS needs were examined. A quantitative research design specifically a cross-sectional approach with a self-administered questionnaire was used to reach the pool of respondents. As symmetrical sampling is not the main concern in this study, the purposive sampling method was applied. A total of 210 responses were collected from Malaysians aged 18 and above. The findings reveal that overall psychological distress has led to the SNS needs with personal integrative needs (β = 0.332) emerged as the core needs followed by diversion need (β = 0.241), affective needs (β = 0.239), social interactive needs (β = 0.210) and cognitive needs (β = 0.197). While the bulk of the studies examines the use of SNS leading to psychological distress, the current study empirically relates psychological distress as the antecedents of SNS usage. The findings offer insights to the respective authorities and mental associations for drawing up recouping strategies and programs to cope with mental health issues via SNS.

10:15-12:15 Session 2A: Information Systems in Education

Session 2A

Information Systems in Education

Chair:
İbrahim Arpacı (Bandirma Onyedi Eylul University, Department of Software Engineering, Turkey)
Location: Hall 1
10:15
Samar Ibrahim (The british university in Dubai, UAE)
Khaled Shaalan (The British University in Dubai, UAE)
Systematic review of Knowledge Management Integration in Higher Educational Institution with an Emphasis on a Blended Learning Environment
PRESENTER: Samar Ibrahim

ABSTRACT. A knowledge management process is a collection of practices that can work effectively to benefit academicians and foster innovation at Higher Education Institutions (HEI). With the advancement in Information, Communication, and Technology (ICT) capabilities, these institutions are presented with opportunities as well as challenges to keep up with knowledge management. Together with the emergence of Learning Management Systems (LMS), institutions have an unprecedented opportunity to facilitate and improve the quality of teaching-learning resources. Many researchers have investigated the Knowledge management process integration and its implementation in HEIs. Some have also examined the benefits of LMS implementation, the barriers, and underutilization. In addition, researchers are interested in analyzing the best teaching and content delivery methods associated with LMS implementation, such as blended learning environments that integrate online and face-to-face delivery methods. This systematic review investigates knowledge management integration in HEIs and emphasizes the blended learning environment by examining the implementation of the learning management system. The review analyzes 16 studies collected from different databases between 2012 and 2021 dealing with knowledge sharing, and to a lesser extent, with knowledge creation and knowledge acquisition. A key finding of the review was that the knowledge management process could enhance an institution's ability to innovate. Through KM and LMS, an institution can transform the traditional face-to-face environment into a blended, innovative, convenient, flexible, and student-centric mode of delivery, which leads to organizational and stakeholder performance improvements. Unfortunately, the review also identified that implementation to date is not as effective as it should be.

10:30
Lubna Mohammed (Lincoln University College (LUC), Yemen)
Musheer Aljaberi (Lincoln University College (LUC), Yemen)
Perception of Word-Initial and Word-Final Phonemic Contrasts Using An Online Simulation Computer Program by Yemeni Learners of English as a Second Language in Malaysia
PRESENTER: Lubna Mohammed

ABSTRACT. This study aimed to examine the influence of different contexts (word-initial and word-final phonemic contrasts) on perception ability among Yemeni learners of English-as-a-Second Language (ESL). The study also sought to ascertain the effect of Length of Residence (LOR) in Malaysia on the perception of selected phonemic contrasts in English by Yemeni ESL learners, as these contrasts are presented in different contexts (word-initial and word-final position). The Yemeni speakers who participated in this study were divided into two groups according to their LORs in Malaysia: group A (four months, short length of residence) and group B (three years, long length of residence). The results revealed a significant effect (P <0.05) for different contexts (word-initial and word-final) on the perception ability of all participants and between both groups; all participants performed better in word-initial position than in word-final position.

10:45
Dam Tri Cuong (Industrial University of Ho Chi Minh City, Viet Nam)
BMA Approach for University Students’ Entrepreneurial Intention

ABSTRACT. Entrepreneurs have viewed the foundation of the industries because they have given innovative business views that contributed to social and economic development. Besides, today with the expansion of entrepreneurship activities, more and more scholars have concentrated on the study of entrepreneurship. While undergraduate students have regularly considered potential entrepreneurs, entrepreneurial intentions have been the center variable to anticipate the university students’ entrepreneurial behavior. The former studies in the literature proposed factors that affected students’ entrepreneurial intention with various approaches. Yet, the traditional methods commonly disregarded the uncertainty associated with the selection of models. So, the outcome of model estimates might be biased and pointed to inaccurate inference in analyzing students’ entrepreneurial intention. In opposite, the Bayesian model averaging (BMA) approach was also one of the thorough methods for solving model uncertainty, which enabled the assessment of the strength of results to alternative terms by estimating posterior distributions over coefficients and models. Therefore, this paper applied a Bayesian model averaging (BMA) approach to select the best models for university students’ entrepreneurial intention. The finding through the BMA approach disclosed that there were the four best models for explaining the association between predictor variables and university students’ entrepreneurial intention.

11:00
Wafaa Elsawah (British University in Dubai, UAE)
Rawy Thabet (British University in Dubai, UAE)
The Effectiveness of Tynker Platform in Helping Early Ages Students to Acquire the Coding Skills Necessary for 21st Century
PRESENTER: Wafaa Elsawah

ABSTRACT. Learning to programme is not easy. And so, for the last few years, many online environments have been developed to help kids acquire the coding skills needed in the 21st century in a fun and interactive way. This paper uses a mixed approach to investigate elementary students' performance in pro-gramming after engaging in a 2-week online programme using the Tynker platform. The data was collected through observations and surveys. Children used Blockly programming (Python-based) to create animated stories, collages, and games. At the end of the program, the learners were assessed by a multiple-choice quiz. Additionally, they created a project that covered all the concepts covered during the program. Successful examples from classroom observations are drawn to illustrate how students make practical use of the Tynker platform. Additionally, 117 closed-question surveys were analysed to determine the students' accurate perceptions about the coding and online platform. The interpretation of the findings implies that the students' programming knowledge acquisition follows a progressive path. However, the findings show that while all students learned the basics of coding, there were some differences in performance and understanding. This paper bridges the gap related to the insufficient attention in educational research towards teaching coding to primary students. The findings would help stakeholders to develop more capacity-building training programmes for young learners.

11:15
Qasim Alajmi (A' Sharqiyah University, Oman)
Amr Abdullatif Yassin (Ibb University, Yemen)
Ahmed Said Alhadhrami (A'Sharqiyah University, Oman)
The adoption of Cloud-Based E-Learning in HEIs with the mediation of Information culture: A Conceptual Framework using DOI & FVM
PRESENTER: Qasim Alajmi

ABSTRACT. Cloud computing has led to the paradigm shift in information technology. However, its integration with the higher educational institutes remains a novel area to explore. The study aims to assess the adoption of Cloud-Based E-Learning in HEIs using DOI & FVM with the moderation of Information culture: A Conceptual Framework. A conceptual framework assimilates the Diffusion of Innovation theory & Fit-Viability model to fulfil the education-al needs. A cross-sectional study design was used undertaking 33 institu-tions, where a close-ended questionnaire was used for collecting primary da-ta. The gathered data were analyzed using Statistical Package for Social Sci-ences (SPSS). A significant impact of Relative Advantage (p = 0.04), Com-plexity (p = 0.00), Compatibility (p = 0.00), Trialability (p = 0.01), Observa-bility (p = 0.01), Task (p = 0.00), Technology (p = 0.00), and IT infrastruc-ture (p = 0.02) were found on student’s performance. Moreover, the impact of Economic (p = 0.60) and Organization (p = 0.70) was found to be insignif-icant. Also, information culture significantly moderated the relationship be-tween the adoption factors of Cloud-Based E-Learning in HEIs and Stu-dent’s Performance (p = 0.00). The study proves beneficial for the decision makers concerning their focus on the factors that can help in yielding better academic outcomes linked to the adoption of cloud computing for e-learning. Therefore, the study has concluded that Could-Computing factors influences the value and the student’s performance in HEIs in Oman. Also, the outcomes of the study highlighted the significance of the developed con-ceptual framework which serves as an introductory model for establishing an information culture within HEIs

11:30
Wang Shengqi (University Malaysia Sabah, Malaysia)
Nazarudin Mohamad Nizam (University Malaysia Sabah, Malaysia)
Research on the application of virtual reality technology in the teaching of sports technology in colleges and universities
PRESENTER: Wang Shengqi

ABSTRACT. With the rapid development of virtual reality technology, the demand for innovation and application of virtual reality technology in various fields of the country has grown rapidly, which also makes more scholars begin to explore its application prospects in the field of college education.However, at this stage, there is still a lack of application research and effect testing of the organic integration of virtual reality technology and college sports technology.In view of the limitations of this field and the practical needs of college sports difficulty technology,This paper investigates the basic situation of the application of virtual reality technology in sports technology teaching in 7 universities in Shaanxi, China by means of questionnaire survey and statistical analysis.Statistical analysis is made on the advantages of virtual reality technology in college sports technology, college sports students' motivation to participate in virtual reality technology, and students' psychological expectations for sports projects that require virtual reality technology.Finally, reasonable suggestions are put forward in view of the challenges existing in the application of virtual reality in college sports technology, aiming to provide more effective and interesting auxiliary teaching methods for college sports technology teaching.

11:45
Azza Alawadhi (HCT, UAE)
Rawy Thabet (BUiD, UAE)
Eman Gaad (BUiD, UAE)
Undergraduate Students’ Attitudes towards Remote Learning during COVID-19 Pandemic: A Case Study from the UAE
PRESENTER: Azza Alawadhi

ABSTRACT. The sudden closure of learning institutions due to the unprecedented COVID-19 pandemic has impacted education all over the world. With remote learning playing an increasingly important role in teaching during the pandemic, it is crucial to identify the variables that influence students’ behaviors in using online education. Framed within the Technology Acceptance Model, this study examined undergraduate students’ behavioral intention toward their remote learning experience at a federal higher education institution in the UAE. A random sample of 216 undergraduate students responded to an online survey. The results suggest that Perceived Ease of Use (PEU) and Perceived Usefulness (PU) positively impacted undergraduate students’ acceptance of remote learning. In addition, data analysis revealed no significant difference between male and female students’ attitudes to-wards remote learning. The results of this study are important to inform future efforts in facilitating institutional readiness for online education.

10:15-12:15 Session 2B: Information Systems in Industry

Session 2B:

Information Systems in Industry

Chair:
Adi A. Alqudah (The British University in Dubai, UAE)
Location: Hall 2
10:15
Saeed Barzegari (Department of Health Information Technology, Mazandaran University of Medical Sciences, Iran)
İbrahim Arpacı (Bandirma Onyedi Eylul University, Department of Software Engineering, Turkey)
Zohreh Hosseini Marznaki (Department of Nursing, Mazandaran University of Medical Sciences, Iran)
Determining Factors Affecting Nurses’ Acceptance of a Hospital Information System Using a Modified Technology Acceptance Model 3
PRESENTER: Saeed Barzegari

ABSTRACT. The aim of this study is to investigate the factors influencing nurses’ acceptance of a hospital information system. The study applied Technology Acceptance Model 3 (TAM-3) to explain behavioral intention to use the hospital information system. The research model was empirically tested on 302 nurses by using structural equation modelling (SEM). The results indicated that the subjective norm (SN), perceived ease of use (PEOU), and perceived usefulness (PU) were significant determinants of behavioral intention (BI). SN, image (IMG), job relevance (REL), output quality (OUT), results demonstrability (RES), and PEOU had significant effects on PU. Also, the computer self-efficacy (CSE), perception of external control (PEC), computer playfulness (PLAY), and enjoyment (ENJ) and computer anxiety (CANX) were significant determinants of PEOU. The research model explained 62% variance in the BI.

10:30
Hasti Mehdinezhad (Department of Health Information Technology, Mazandaran University of Medical Sciences, Iran)
İbrahim Arpacı (Bandirma Onyedi Eylul University, Department of Software Engineering, Turkey)
Meisam Rahmani (Department of Health Information Management Tehran University of Medical Sciences (TUMS), Iran)
Toomaj Vahidafshar (Iran University of Industries and Mines (IUIM), Iran)
Saeed Barzegari (Department of Health Information Technology, Mazandaran University of Medical Sciences, Iran)
Psychometric properties and validation of a Persian version of the Health Information Technology Usability Evaluation Scale
PRESENTER: Saeed Barzegari

ABSTRACT. The quality of healthcare is highly dependent on nurses’ performance and efficiency. In recent years, hospital information systems (HIS), healthcare software and applications have been introduced to enhance their ability and nurses have a key role in accepting and evaluating the HIS. This study aimed to test psychometric properties and validation of a Persian version of the Health Information Technology Usability Evaluation Scale (Health-ITUES). Expert panel, which consisted of 10 nursing professors, assessed the face and content validity of the Persian Health-ITUES. Sample of the was 229 nurses employed in hospitals. Cronbach’s alpha was used to test reliability and confirmatory factor analysis (CFA) was used to test construct validity. Further, convergent and discriminant validity were evaluated. Content validity ratio (CVR) and content validity index (CVI) were .93 and .75, respectively. Item content validity index (I-CVI) and scale content validity index (S-CVI) were more than thresholds (.76 and .90, respectively). Goodness of fit indexes indicated that the measurement model was fitted to data well (χ2/df = 2.49, IFI = .939, CFI = .938, GFI = .903, RMSEA = .076). Cronbach’s alpha values of the factors and total scale were ranged between .75 and .94. The results indicated that Persian version of the health-ITUES is a valid and reliable instrument to measure information technology usability in nursing field. We recommend to researchers, health and nursing application developers to use iterative usability evaluation with HITUES to identify problems in early developing steps and address user-centered design.

10:45
Muaath Alzakwani (Sultan Qaboos University, Oman)
Ghaleb Al Ghafri (Sultan Qaboos University, Oman)
Faisal Al Maqbali (Sultan Qaboos University, Oman)
Sadaf Sadeq (Sultan Qaboos University, Oman)
Ali Tarhini (Sultan Qaboos Univeristy, Oman)
FACTORS AFFECTING STUDENTS BEHAVIROAL INTENTION TOWARDS USING E-LEARNING DURING COVID-19: A PROPOSED CONCEPTUAL FRAMEWORK
PRESENTER: Muaath Alzakwani

ABSTRACT. Nowadays, e-learning has become significant in distance teaching. Nevertheless, factors influencing students’ behavioral intentions toward different e-learning platforms are still not well understood. This research-in progress aims to propose a conceptual framework that consider the key influencing factors that may enable or hinder the adoption of e-learning tools during the COVID-19 pandemic. Data will be collected from Sultan Qaboos University students by using an online survey to test the conceptual framework. The data gathered will be analyzed using structural equation modeling approach. This research-in-progress will help the decision makers formulate strategies to improve the adoption of online learning systems during the COVID-19 pandemic.

11:00
Ahmed Elmashtawy (Universiti Malaysia Terengganu, Malaysia)
Mohamed Salaheldeen (Universiti Sains Islam Malaysia, Malaysia)
Big Data and Business Analytics: Evidence from Egypt
PRESENTER: Ahmed Elmashtawy

ABSTRACT. Big data is one of the most valuable assets for businesses seeking to reach the broadest possible customer base. Big data offers significant benefits to corporate financial reporting, increasing its reliability and objectivity and transitioning from periodic to real-time reporting. The purpose of this research is to reveal the effect of big data on profit prediction. The research also investigated the effect of innovative business intelligence techniques and blockchain, as to dimensions of big data, on the disclosure quality of financial reports. A case study was conducted on the data of HSBC bank, which comes from the social networking website (Facebook) as one of the big data sources, to investigate the extent of the ability of big data in the preparation of predictive financial reports accurate. In addition to that, A total of 121 valid questionnaires were tested statistically to investigate the relationship between big data dimensions on the Disclosure quality of financial reports. The research concluded that big data gives businesses a competitive advantage in terms of operational efficiency, risk reduction, cost reduction, and technical and nontechnical innovation. Firms that are able to utilize innovative business intelligence technologies and blockchain database solutions can meet the challenges of big data applications to collect and analyze data in real-time.

11:15
Naveenam Mayyalgan (Universiti Malaysia Pahang, Malaysia)
Mazlina Abdul Majid (Universiti Malaysia Pahang, Malaysia)
Muhammad Zulfahmi Toh (Universiti Malaysia Pahang, Malaysia)
Noor Akma Abu Bakar (Department of Computing & Information System,TAR University College, Malaysia)
Ali Shehadeh (Yarmouk University, Jordan)
Mwaffaq Otoom (Yarmouk University, Jordan)
Mobile-based Green Office Management System Dashboard for Sustainable Organization

ABSTRACT. Green is now known for being environmentally friendly and energy-efficient, while sustainability aids in conserving and preserving natural resources and also the environment. Although the higher education institutes (HEI) in Malaysia play a critical part in providing a more sustainable place, by introducing green campus initiatives to provide a greener environment, however, the university staff’s high involvement in maintaining sustainability and green practices on the office side is still questionable. Therefore, this project is developed mainly to propose a green office management system dashboard (GOMASH) as an initiative to practice green inside faculty as well as to analyze the paper usage and reduce the total amount of paper wastage inside the office. Furthermore, GOMASH also provides paper limit suggestions to reduce the paper wastage in the office with a goal of sustainability. Agile methodology is adopted as the software development life cycle (SDLC) of GOMASH where the process iteratively caters for the requirements of the users which makes way for improvement of the system by using a deductive approach with a general idea that GOMASH helps develop green awareness among users to reduce wastage of paper. This paper provides a conceptual and empirical study on the amount of paper wastage in faculty that is observed at the beginning of the development and the data collected from the application is then analyzed and visualized in a dashboard. All modules have been tested using software test description (STD) to make sure GOMASH is validated and verified and found appropriate to be implemented in order to improve green office management practice for sustainable organization

11:30
Balan Rathakrishnan (University Malaysia Sabah, Malaysia)
Soon Singh Bikar Singh (University Malaysia Sabah, Malaysia)
Azizi Yahaya (University Malaysia Sabah, Malaysia)
Mohammad Rahim Kamaluddin (Universiti Kebangsaan Malaysia, Malaysia)
Noor Hassline Mohamed (University Malaysia Sabah, Malaysia)
Anath Rau Krishnan (University Malaysia Sabah, Malaysia)
Zaizul Ab Rahman (University Malaysia Sabah, Malaysia)
The Influence of Social Media Use on Social Connectedness Among University Students

ABSTRACT. The pandemic of Covid-19 has changed the lifestyle of people nowadays. Students has to adapt to the new norms in which everyone need to rely on the digital mediums to interact with others. The main purpose of this study is to investigate the influence of social media use on the connectedness in terms of level of social connectedness among the university students in Malaysia during this pandemic of Covid-19. It also aims to identify whether there is significant relationship between the purposes of social media use (i.e., academic, socialization, entertainment and informativeness) and the level of social connectedness in social relationship. The gender differences between social media use and social connectedness also been tested. A set of questionnaires that consisted three sections: demographic profile, online social networking usage questionnaire and social connectedness were distributed through snowball sampling method via the online platforms. There were 300 respondents were recruited in this study with the mean age (M = 22.26). The collected data was analysed using descriptive test, Pearson correlation test and independent t-test using IBM SPSS Statistics Version 27.0. The results indicates that there was no significant relationship between social media usage time and social connectedness. However, there was significant relationship between the purposes of social media usage such as the purpose for academic, entertainment, socialization and informativeness with social connectedness. On the other hand, there were no differences between females and males on social media use and social connectedness on the online setting. In conclusion, this study highlights that the use of social media with purposes such as education, socialization, entertainment, and obtaining information would enhance the social relationship with a higher level of social connectedness.

11:45
Syed Quaid Ali Shah (Department of Management and Humanities, Universiti Teknologi PETRONAS, Malaysia)
Fong-Woon Lai (Department of Management and Humanities, Universiti Teknologi PETRONAS, Malaysia)
Muhammad Kashif Shad (Department of Management and Humanities, Universiti Teknologi PETRONAS, Malaysia)
Moderating Effect of Managerial Ownership on the association between Intellectual Capital and Firm Performance: A Conceptual Framework

ABSTRACT. This document conceptualizes the intertwined nexus of intellectual capital and firm performance. The work also focuses on managerial ownership for moderating the effect between intellectual capital and performance. The alluded conceptual framework is valid for overall industries. This work uses a population of the Malaysian oil and gas industry. The census sampling technique is used. Based on prior studies and resource-based view theory, the study argues that the rise in organization value is directly related to the increased investment in intellectual capital. Besides, the document uses agency theory for conceptualizing managerial ownership for its multiplying effect between intellectual capital and performance. The study proposes a renowned “VAIC” model for computing intellectual capital. The document uses three performance indicators from management, shareholders, and the market perspective. The study provides essential intuitions to policymakers and practitioners on the crucial application of intellectual capital in value creation and providing a competitive advantage to the firms.

12:15-13:00 Keynotes Speech no 2

Keynotes Speech 2

Prof. Miguel Nussbaum

Pontificia Universidad Catolica de Chile, Chile

 

Title: High Order Thinking Skills. Today's need

Location: Hall 1
13:15-14:45 Session 3A: Information Systems Security, Privacy, and Trust

Session 3A

Information Systems Security, Privacy, and Trust

Chair:
Hussam S. Alhadawi (Dijlah University College, Iraq)
Location: Hall 1
13:15
Mustafa Omer Mustafa (Faculty of Computer Science, The Future University, Khartoum, Sudan, Sudan)
Nahla Mohammed Elzein (Faculty of Computer Science, The Future University, Khartoum, Sudan, Sudan)
Zeinab M. Sedahmed (Faculty of Computer Science, The Future University, Khartoum, Sudan, Sudan)
Analysis of Data Mining Algorithms for Predicting Rainfall, Crop, and Pesticide Types on Agricultural Datasets
13:30
Sara Sedrani (Abu Dhabi Polytechnic, UAE)
Naema Alsuwaidi (Abu Dhabi Polytechnic, UAE)
Meera Alblooshi (Abu Dhabi Polytechnic, UAE)
Alia Alaryani (Abu Dhabi Polytechnic, UAE)
Iman Alhammadi (Abu Dhabi Polytechnic, UAE)
Deepa Pavithran (Abu Dhabi Polytechnic, India)
Low-Cost Home Intrusion Detection System: Attacks and Mitigations
PRESENTER: Meera Alblooshi

ABSTRACT. In the last decades, people headed to build smart homes to increase the security surrounding the homes and to prevent unauthorized users from entering secure places without permission based on using biometrics and many sensors. The Ultrasonic Sensor is one of the sensors that has widely been used to detect and measure the distance precisely of any intruder or object by using ultrasonic sound waves, and it’s considered as a low-cost system to build home IDS. By exploiting the home IDS vulnerabilities the attackers can overcontrol the home and easily enter for different goals such as stealing, damaging their property, violating their privacy using only a single attack. Also, by exploiting the home IDS vulnerabilities the attackers can spread different attacks across the home IDS. Enhancing the security using smart technologies will not be enough, homeowners must use detection and prevention techniques and methods to reduce the effect of the possible attacks and prevent them from occurring. This paper addresses the detection of intruders in homes, the possible attacks on home IDS, and how to mitigate them as well.

13:45
Yahya Almurtadha (University of Tabuk, Saudi Arabia)
Mukhtar Ghaleb (University of Bisha, Saudi Arabia)
Ahmed Saleh (University of Tabuk, Saudi Arabia)
Sentiment Analysis to Extract Public Feelings on Covid-19 Vaccination
PRESENTER: Yahya Almurtadha

ABSTRACT. Covid-19 (Coronavirus) hits the world with wildness, affecting various sectors of life. The whole world has united to confront the virus, and different vaccines were developed to vaccinate the largest possible percentage as an effort to reach community immunity to limit its spread. Governments seek to measure public opinion about vaccination campaigns to improve the quality of services provided. One of the most effective ways to do this is to use artificial intelligence to sense and analyze what the public is posting on social media such as Twitter to ensure that their opinion is known without bias. The study aims to measure public acceptance of vaccination against Covid-19 disease by using sentiment analysis combined with deep learning as a technique that ensures access to people's opinions quickly and at a very low cost. The results of this study showed that most people are having a positive opinion on the vaccination with different percentages vary from one vaccine type to another.

14:00
Saeed Aleisaei (Abu Dhabi Polytechnic, UAE)
Mouza Al Hammadi (Abu Dhabi Polytechnic, UAE)
Maryam Al Hammadi (Abu Dhabi Polytechnic, UAE)
Khamis Aljneibi (Abu Dhabi Polytechnic, UAE)
Deepa Pavithran (Abu Dhabi Polytechnic, UAE)
Comparative Analysis of USB and Network based Password cracking tools
PRESENTER: Saeed Aleisaei

ABSTRACT. Passwords play a major role in securing various applications. It is used for authentication in Operating system login, web services, ATM machines and many more. Even though we educate the end users to choose a complex password, there are several attacks that can break through such password. In this paper, we provide a comparative analysis of USB based and software-based attacks on passwords. We provide a comparison of various types of software-based attacks, USB based attacks and tools used for password attacks. As Windows is the most popular Operating system, our implementation is based on Windows OS.

14:15
Yousuf Saif Al-Hasani (Universiti Teknologi MARA, Malaysia, Oman)
Jasni Mohamad Zain (Universiti Teknologi MARA, Malaysia)
Mohammed Adam Kunna Azrag (fskkp ump, Malaysia)
Relationship between Consumer's Social Networking Behavior and Cybercrime Victimization Among the University Students

ABSTRACT. Social media is widely used in universities for academic purposes. But there is a lack of how students are affected by social media, such as cyber-crime victimization, which is understudied by universities. This study in-tends to investigate the relation between social networking and cybercrime victimisation among university students. It identifies illegal behaviours carried via computers or other internet-connected devices. These illegal be-haviours range from institutional hacking to individual victimisation. In this paper, questionnaires were given to Sultan Qaboos University students of various ages. Finding out why and how personal attributes, social net-works, user technical efficacy, and online bullying risk. The study found that consumers with high use capacity are more likely to be targets and vic-tims of cybercrime. Regulating multifunction Social Networking services SNS (like Facebook) use and victimisation have a mathematically essential relationship. Also, online victimisation and business social networking sites have statistically significant positive links (such as LinkedIn). Final-ly, cyberbullying requires social media awareness because social media sites and services save personal data.

14:30
Dr. Anum Zahra (Pakistan Institute of Engineering and Technology, Multan, Pakistan, Pakistan)
Haris Hussain (Pakistan Institute of Engineering and Technology, Multan, Pakistan, Pakistan)
Muhammad Masham (Pakistan Institute of Engineering and Technology, Multan, Pakistan, Pakistan)
Rana Faryyad Ali (Pakistan Institute of Engineering and Technology, Multan, Pakistan, Pakistan)
Shahid Iqbal (Pakistan Institute of Engineering and Technology, Multan, Pakistan, Pakistan)
Kinza Arshad (Pakistan Institute of Engineering and technology, Multan, Pakistan)
Application of Fractional Derivatives in Characterization of ECG graphs
PRESENTER: Haris Hussain

ABSTRACT. In this paper we have studied Left Ventricular Hypertrophy (LVH) and Right Ventricular Hypertrophy (RVH) of heart from Electro Cardiogram (ECG) Graph using fractional calculus. An ECG is a rough or unreachable curve which is continuous everywhere but non-differentiable at some points or all points where classical calculus fails. Our purpose of this paper is to find left and right fractional derivatives at those non-differentiable points and then predict LVH and RVH by calculating the phase transition values (absolute difference of left and right fractional derivatives). Fractal dimension and Hurst exponents of V1, V2, V5 and V6 leads of the ECG’s have been calculated for both problematic and normal ECG’s. All such measures will help doctors to diagnose LVH and RVH from ECG in more accurate manner as compared to the other techniques.

13:15-14:45 Session 3B: Advances in Information Systems

Session 3B

 

Chair:
Amr Yassin (Ibb University, Yemen)
Location: Hall 2
13:15
Yasir Mohamed (University of Buraimi, Oman)
Amna Omer Mohamed (University of Gezira, Sudan)
An Approach to Enhance Quality of Services Aware Resource Allocation in Cloud Computing
PRESENTER: Yasir Mohamed

ABSTRACT. A new technology called cloud computing has revolutionized the way ser-vices are delivered to businesses and consumers. As an online service, it of-fers a variety of options to registered users. Quality of service (QoS) re-quirements must be reached in order for the customer to be completely satis-fied. As a result of its impact on other issues faced by cloud users and pro-viders alike, QoS-aware resource allocation is the most essential issue in re-source allocation. There is no effective solution that meets both the needs of the service provider and the consumer, yet it is still regarded a difficulty by many. This study's goal is to reduce the amount of time it takes to complete a work in the cloud, which should lead to better overall performance. The social spider algorithm (SSA) is presented to map resources with the suitable job in order to fulfill the specified objectives and handle the complexity of the resource allocation issue. In order to simulate spider foraging behavior, SSA created an algorithm. It focuses on the spider, its prey, and the strength of its vibrations. This is how a victim gets out of the spider web: by attempt-ing to release itself from the web, which creates vibrations in the web. At that point, every spider in that web was able to pick up on the vibration. The more fit the sufferer is, the greater the strength of the vibrations. Vibration intensity created on the web determines the victim's potential. In the cloud, the job is the spider, and the resource is the prey. In terms of resource fit-ness, task fitness is seen as the ability to make effective use of available re-sources. Using DEV-C++ to construct the suggested technique, tests have shown that it saves execution time by up to 10% while simultaneously im-proving service quality. As a consequence of comparisons with SSCWA, the proposed framework decreases execution time by up to 20%, improves throughput by 10%, and makes optimum use of cloud resources by using these resources to their full potential. Resource reliability and other quality-of-service (QoS) metrics may be added into the total performance in future work, as well

13:30
Diogo Carvalho (University of Aveiro, Portugal)
Nautical digital platforms with navigator-generated content: An analysis of human-computer interaction

ABSTRACT. The exponential growth of Information and Communication Technologies (ICT) has made it possible to distribute content in more ubiquitous and simple ways. ICTs have contributed to the rise of User-Generated Content (UGC) platforms, which have become essential in maritime navigation, supporting systems and applications. Nonetheless, it is important to under-stand how the interface’s design is conceived in most of these systems, meeting usability heuristics to assist the navigator’s decision-making and prevent human error. This article aims to compare and analyze a set of technological systems and mobile applications that aim to promote the maritime information sharing and aid the navigation, based on a set of Usability Heuristics and guide-lines of the International Maritime Organization (IMO). Furthermore, this analysis has provided the relevance of Human-Computer Interaction (HCI) as a field to aid decision making and prevent human error in maritime navi-gation systems.

13:45
Tat-Huei Cham (UCSI Graduate Business School, UCSI University, Malaysia)
Eugene Cheng-Xi Aw (UCSI Graduate Business School, UCSI University, Malaysia)
Garry Wei-Han Tan (UCSI Graduate Business School, UCSI University, Malaysia)
Keng-Boon Ooi (UCSI Graduate Business School, UCSI University, Malaysia)
Social Media Co-creation Activities among Elderly Consumers: An Innovation Resistance Perspective

ABSTRACT. Since its inception, social media has disruptively transformed consumers’ consumption patterns. Social media's unique attributes that allow consumers to voice their opinion and engage in multi-way social conversations with various stakeholders have encouraged them to engage in co-creation activities on social media. However, the participation among the elderlies in the social media co-creation activities remains minimal to date. This study aims to examine the influence of risk and functional barriers in explaining the resistance toward co-creation activities on social media among the elderly. The moderating role of perceived trust was also investigated in the proposed relationships. The data was gathered from 356 respondents using a self-administered online questionnaire. The study presents the importance of functional barriers (e.g., incompatibility and perceived complexity) and risk barriers (e.g., privacy risk and security risk) in influencing elderlies' resistance to social media co-creation activities. The research findings and implications are discussed.

14:00
Farah Waheeda Jalaludin (Universiti Tunku Abdul Rahman, Malaysia)
Fitriya Abdul Rahim (Universiti Tunku Abdul Rahman, Malaysia)
Tai Lit Cheng (Universiti Tunku Abdul Rahman, Malaysia)
Cham Tat Huei (UCSI University, Malaysia)
Spreading Faster Than the Virus: Social Media in Spreading Panic Among Young Adults in Malaysia

ABSTRACT. The late-2019 Covid-19 outbreak has shifted global attention to social media. Governments used social media to raise public health awareness. However, the internet was flooded with disinformation and conspiracy theories, among other things. This condition may cause unwarranted alarm, compromising the health system and damaging the mental health of social media users, especially young people who dominate the internet population. The function of social media in spreading fear during this epidemic must be investigated. This study's goal is to see how social media might spread fear among Malaysian young people. Fake news, mental health, anxiety, public behaviour changes, and information sharing are highly associated with panic behaviour. The study results' implications are examined.

14:15
Mohammed Al-Awlaqi (Lebanese International University -Yemen, Yemen)
Maged Barahma (Shabwah University, Yemen, Yemen)
Tawfiq Basrda (University of Aden, Yemen, Yemen)
Ali Al-Tahitah (Faculty of Leadership and Management, Universiti Sains Islam Malaysia USIM, Nilai, Malaysia, Malaysia)
The effect of B-learning adoption on the evolution of self-regulation skills: a longitudinal study on a group of private universities' freshman students

ABSTRACT. This study aims to study the evolution of self-regulation skills when adopting B-learning schemes among undergraduate students, using a sample of 68 students who use a blended learning strategy. This study was designed as a longitudinal study to grasp the evolution of self-regulation skills among learners over a one year of adopting blended learning classes. Repeated measures ANOVA design has been used to analyze the longitudinal data over three waves survey. Repeated measure ANOVA was used to test the change of the groups’ mean over time. The data of the study has been collected through three waves from the undergraduate students. The three waves of data collection were spaced four months apart. The study found that help-seeking and self-evolution have evolved significantly while the environment structuring, goal setting, time management, or task strategies skills didn't evolve significantly. The study has come up with practical recommendations of how to improve the interaction between learners and the blended learning scheme

14:30
Alaa S. Jameel (Department of Public Administration,Cihan University-Erbil,Kurdistan Region, Iraq., Iraq)
Aram Hanna Massoudi (Department of Business Administration, Cihan University-Erbil, Kurdistan Region, Iraq, Iraq)
Abd Rahman Ahmad (Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia, Malaysia)
Motivation elements of Online Knowledge Sharing among employees; Evidence from banking sector
PRESENTER: Alaa S. Jameel

ABSTRACT. This study aims to find the impact of self-efficacy, Reputation, Reciprocity, Altruism, and Enjoyment on the online knowledge sharing among employees. The study was conducted in the banking sector. The data collected from Four private banks, Smart-PLS., has analyzed 187 valid questionnaires. The Results indicated that self-efficacy, Reputation, Reciprocity, Altruism, and Enjoyment have a positive and significant impact on online Knowledge sharing among bank employees. Therefore, banks should establish a conducive online knowledge-sharing environment to encourage reciprocal connections and interpersonal interactions among employees. Employees that actively participate in knowledge exchange are encouraged, which helps to stimulate reciprocal online knowledge sharing behavior.

14:45-15:30 Keynotes Speech no 3

Prof. T. Ramayah

Universiti Sains Malaysia, Malaysia

Improving Rigor in Empirical Research: An Updated Guideline