This session dives deep into the realm of wine consumerism, focusing on South African and European contexts. Studies reveal the intricate dance between wine festivals, online engagement, and the effects of economic variables, including recessions, inflation, and the impact of the COVID-19 pandemic. The relationship between awareness, perceptions, intentions, and behavior in wine consumption gets spotlighted, especially in South Africa's diverse consumer segments. Drawing from extensive surveys and several theories, the session underscores the shifting dynamics of wine demand against the backdrop of global challenges and offers insights for crafting tailored marketing strategies in the ever-evolving wine industry landscape.

In addressing the quest for inclusivity within tourism, this session delves into the experiences of often overlooked demographics, namely those with vision impairments and mobility disabilities, and the role of local communities in community-based tourism. The research reveals significant gaps in mainstream travel app designs, limiting the agency and experiences of visually impaired travelers. Meanwhile, focusing on degustation experiences, the session underscores the unique needs of tourists with mobility disabilities and their quest for satisfactory return intentions. Lastly, the essence of community participation in the realm of tourism is highlighted through a deep dive into Zimbabwe's Manicaland Province, illustrating the significance of integrating local perspectives in decision-making, project execution, and revenue sharing. The findings offer essential insights to enhance inclusivity, accessibility, and participation in the evolving landscape of global tourism.

This session delves into the realm of tourism centered on both cultural and wellness experiences. The allure of thermal spa tourism in Portugal is unravelled, highlighting multifaceted motivations that transcend mere treatments, showcasing the blend of health, beauty, and relaxation amidst natural and cultural vistas. The focus then transitions to the intricate dynamics of children's community theatre, emphasizing the factors that influence parents when purchasing tickets. Finally, the behind-the-scenes world of music festivals is unveiled, shedding light on the unique motivations that drive festival organizers. Through these studies, the session provides a comprehensive examination of the interplay between cultural indulgences and the quest for well-being, capturing the essence of the modern-day tourist's aspirations.

This session delves into the interplay between tourism and gastronomy, highlighting emerging challenges and opportunities. Emphasis is placed on the culinary preferences and accommodations of vegetarian travelers in high-end Barcelona hotel establishments. Moving to the Aegean region, we explore the gastronomic significance of Chios Island, especially the convergence of Ouzo production with tourism strategies. The session culminates in an exploration of the coastal culinary experiences, assessing the value tourists place on gastronomic and maritime cultural ecosystem services. Across these studies, a consistent theme emerges: the critical role of tailored gastronomic offerings in enhancing the tourist experience.

The interplay between cultural heritage and tourism takes center stage in this session, drawing from diverse global perspectives. The allure of Old Phuket Town, Thailand, emerges as a focal point, illustrating its distinct position amidst prominent beach attractions and parsing visitor feedback from online channels. Transitioning to South Africa, the session examines the significance of authenticity at the Liberation Cultural Heritage Sites, employing segmentation to understand visitor demographics, motives, and satisfaction levels. Concluding the discussion, an innovative approach harnessing big data from travel portals offers unparalleled insights into European cultural tourism, particularly in the context of the Covid-19 pandemic. The overarching theme revolves around comprehending visitor motivations, experiences, and the evolving dynamics of cultural heritage tourism.

The realm of luxury in the hospitality industry takes precedence in this session, emphasizing the distinctions that set apart elite accommodations. Commencing with an elucidation of the "Service Palace," we navigate through its unique dimensions, emphasizing the paramount social dimension that distinguishes palaces from standard 5-star hotels. Transitioning into the digital age's influence, we scrutinize luxury consumers' inclinations to indulge in private sales travel websites, revealing the nuanced interplay between luxury perceptions and discounted offerings. Delving further into the all-inclusive hotel domain, we dissect the intricacies that foster guest satisfaction, stressing the imperative roles of electronic word-of-mouth, ambiance, staff efficacy, and evolving consumer desires. Collectively, the session underscores the intricate dynamics and expectations associated with luxury hospitality.

Within the ever-evolving landscapes of the hospitality and tourism sectors, managerial strategies play a pivotal role in steering establishments towards success. This session delves into the intricacies of decision-making in the restaurant domain, especially in the face of crises, emphasizing the balance between effectuation and causation logics. The exploration further broadens to the short-term rental market, where the professionalization levels of hosts significantly impact revenue management capabilities, transitioning from mere price optimization to holistic revenue maximization. Lastly, the lens shifts to the power of social media marketing in the hospitality realm. By decoding the relationship between social customer relationship management (SCRM) and customer satisfaction, this segment brings forth the burgeoning significance of online interaction and engagement in today's digital age, specifically from the perspective of Turkish hotel managers.

The enchanting realm of wine tourism is more than just tasting exquisite wines; it's about responsible interactions and the influences shaping tourist behaviors. The session begins with a keen exploration of misbehavior among wine tourists, focusing on its causes and repercussions on both the environment and local communities. The narrative then moves to China's budding wine tourism, specifically Ningxia, shedding light on the factors influencing tourist experiences, satisfaction, and loyalty. Lastly, we venture into the nascent wine scenes of Vietnam, emphasizing the importance of authenticity and how it crafts transformative experiences for visitors. This discourse, centered around wine, unravels complexities and illuminates avenues for sustainable and rewarding engagements in wine tourism.

Navigating the multifaceted realm of destination imagery, this session illuminates the underlying factors shaping tourists' perceptions and decisions. The discussions initiate with an in-depth exploration of medical tourism, unraveling a comprehensive framework that outlines the determinants influencing travelers' choices for specific medical destinations. Transitioning to the emotive landscape of tourism, insights from Porto City elucidate the distinct emotional triggers that shape a destination's perceived image and drive word-of-mouth recommendations, highlighting the nuanced relationship between various emotions and destination imagery. Culminating the discourse, we delve into the intricate relationship between the territorial image and strong touristic attractions, accentuating their combined impact on revisitation intentions, while underscoring the moderating influence of feedback. This session promises a profound understanding of how image intricacies influence tourist behaviors.

The session on "Innovative Approaches" sheds light on cutting-edge methodologies and perspectives in tourism marketing. The exploration begins with an analytical dive into the semiotic dimensions of gastronomy tourism in high-end French restaurants, focusing on user-generated content and its contributions to online destination imagery. The discourse then shifts to the intersection of smart cities, culture, and tourism, understanding citizen expectations regarding cultural priorities within UNESCO creative fields, specifically within the contexts of France and Mexico. Concluding the session, the ever-evolving landscape of mobile app integration in tourism is addressed, with an emphasis on wine tourism apps, their perceived values, and the multifaceted elements influencing their adoption by users.

The transformative potential of virtual and augmented reality in tourism is under the spotlight. We begin by examining the efficacy of virtual tours, using the Auschwitz-Birkenau Concentration Camp as a case study, probing their role in deepening emotional connections and influencing future on-site visits. The discourse then shifts to wine tourism, highlighting the interplay of digital experiences with tourists' satisfaction and behaviors. Key findings indicate a nuanced balance between cutting-edge innovations and practical technologies, with a spotlight on social media's pivotal role. Rounding off the discussion, we assess augmented reality's influence in wine selection, specifically exploring the effects of information density on user engagement and decision-making in retail scenarios.

This session explores the multi-faceted dimensions of sustainability in the realm of tourism. Initiating with a perspective on post-CoViD tourism in Europe, it underscores shifts in tourist behavior and highlights potential paths toward a more sustainable growth. The focus then shifts to nautical tourism, examining the balance between increasing demand and the environmental carrying capacity in Croatia's prominent destinations. This insight into sustainable nautical tourism management draws attention to the preferences and satisfaction of tourists. Lastly, the session provides a comprehensive evaluation of the impacts of tourism development, emphasizing the need for broader assessments that encompass social, cultural, and environmental effects, alongside economic considerations.

The theme of quality and satisfaction takes center stage in this session, exploring critical aspects of customer satisfaction in different domains of the tourism industry. An in-depth study of the hotel sector in Ecuador provides insights into service quality and client satisfaction from the perspective of service providers. Focus then shifts to challenges in state-owned protected areas, specifically concerning visitor satisfaction and facility management. The exploration concludes with an investigation into winery service quality, examining how tourists' level of involvement with wine influences their loyalty. Together, these studies offer a comprehensive look at the complexities of quality and satisfaction within contemporary tourism.