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09:30-10:30 Session 1: KeyNote Speaker - Pr. Johan Bruwer (visio conference)

Professor Johan Bruwer is Research Professor of Marketing at the UniSA Business School of the University of South Australia in Adelaide, Australia

He has been a foundation scholar in the field of Wine Tourism with his first top research journal rated publication dating back to 2001, and has executed a host of wine tourism research studies in Australia, USA, Italy, Germany, New Zealand, South Korea, China, Canada and South Africa. To date, he has published more than 300 research journal articles, book chapters, editorials and research reports in the fields of Wine Tourism, Marketing, Consumer Behaviour, Hospitality, and Business Management. Withmore than 10,000 citations, he has been rated as among the top 2% of the most-cited global scientistsfrom 149 countries in the world across all research fields in the authoritative Stanford University 2022rating list. He also holds an official researcher rating in the category “internationally acclaimed researchers” awarded by the National Research Foundation.

Professor Bruwer has been Editor-in-Chief of the ESCI-rated International Journal of WineBusiness Research since 2014.

Location: Amphi 4
11:00-12:30 Session 2A: Wine & Territory

This session dives deep into the realm of wine consumerism, focusing on South African and European contexts. Studies reveal the intricate dance between wine festivals, online engagement, and the effects of economic variables, including recessions, inflation, and the impact of the COVID-19 pandemic. The relationship between awareness, perceptions, intentions, and behavior in wine consumption gets spotlighted, especially in South Africa's diverse consumer segments. Drawing from extensive surveys and several theories, the session underscores the shifting dynamics of wine demand against the backdrop of global challenges and offers insights for crafting tailored marketing strategies in the ever-evolving wine industry landscape.

Location: Amphi 4
Blending awareness: Finding the balance between behavioural intentions, content engagement, and wine tasting experiences of South African wine consumers

ABSTRACT. This study explores the influence of wine festivals and online engagement on South African wine consumers' behavioural intentions and awareness. The study integrates the Theory of Planned Behaviour, Technology Acceptance Model, Consumer Brand Engagement, Brand Equity, and Market Segmentation Theory. A comprehensive survey conducted during the COVID-19 lockdown gathered responses from over 20,000 participants, providing insights into South African wine consumers' preferences, consumption behaviour, engagement with wine-related content, and awareness of wine routes. Two distinct wine consumer segments were identified, displaying variations in wine-tasting experience attendance, behavioural intentions, wine region awareness, and content engagement. The study underscores the role of wine festivals and digital platforms in raising awareness and influencing future behavioural intentions. Despite its South Africa-specific context, the study contributes to a broader understanding of wine tourism and can inform tailored marketing strategies in the wine industry.

Impacts of Economic Recession, Wine Price Inflation, and the COVID-19 on European Wine Consumption

ABSTRACT. The study explores the impacts of economic recession, wine price inflation, and the COVID-19 pandemic on European wine consumption. Results suggest that economic growth and an increase in the total population are positively associated with increasing wine consumption in the EU. Besides, the pandemic and 2008 financial crisis negatively influenced EU wine consumption, while wine price inflation positively impacted wine consumption in estimated models. However, wine consumption and wine price inflation are negatively correlated, but the price effect may have been blinded by other factors (decreasing demand for wine, broadening the range of substitutes, and stable market share of high-spender consumers). Finally, leading EU wine traders stimulated wine demand in the EU. In turn, in Eastern Europe, a positive demand pattern was not observed compared to other regions of the EU.

K.A.P Method: awareness, perception and behaviour on south africa wine purchasing

ABSTRACT. Abstract: This study explored the distinctions among South African wine consumer segments considering their demographic profile, wine preferences, and consumption behaviour. Utilising the Knowledge-Attitude-Practice (KAP) theory, the Theory of Planned Behaviour, and the Market Segmentation Theory, an online survey was conducted among 20,995 respondents during the COVID-19 lockdown. Two consumer segments were identified with significant preferences, attitudes, and behaviours differences. Segment 1, mostly mature and adventurous wine consumers, prioritised wine characteristics like grape variety, vineyard, awards, and region in their purchase decisions. Segment 2, younger and more cautious, was influenced by price, packaging, and social cues. Findings underscore the importance of tailoring marketing strategies to match consumer segments and suggest the potential to increase domestic wine consumption through education and awareness campaigns, especially targeting younger demographics. These insights may aid South Africa's wine industry in boosting domestic consumption.

11:00-12:30 Session 2B: Breaking the barriers

In addressing the quest for inclusivity within tourism, this session delves into the experiences of often overlooked demographics, namely those with vision impairments and mobility disabilities, and the role of local communities in community-based tourism. The research reveals significant gaps in mainstream travel app designs, limiting the agency and experiences of visually impaired travelers. Meanwhile, focusing on degustation experiences, the session underscores the unique needs of tourists with mobility disabilities and their quest for satisfactory return intentions. Lastly, the essence of community participation in the realm of tourism is highlighted through a deep dive into Zimbabwe's Manicaland Province, illustrating the significance of integrating local perspectives in decision-making, project execution, and revenue sharing. The findings offer essential insights to enhance inclusivity, accessibility, and participation in the evolving landscape of global tourism.

Location: C 102
Towards Inclusive Travel Booking: A study on the design of apps for vision impaired travellers
PRESENTER: Katarzyna Minor

ABSTRACT. While smart mobile technology often enhances the tourism experiences it can also be a major obstacle if such technology is inaccessible for users. Therefore, this paper focuses on the experiences of travellers with vision impairments and their experiences of booking using a mainstream travel booking app. Findings illustrate that whilst travellers with disabilities have similar motivations and wishes as others. Unfortunately, they are both unable and, in some cases, limited in making an informed choice due to the inaccessible nature of the app and its existing technology. As such this paper highlights that travellers are unable to engage in multisensory travel branding messages, with the apps failing to provide equitable booking experience to all.

Degustation Experiences of Tourists with Mobility Disability and Intention to Return: Evidence from the Czech Republic

ABSTRACT. This communication explores the degustation experiences of tourists with mobility disabilities in the Czech Republic, investigating how the quality of these experiences impacts their satisfaction and return intentions. Guided by the Expectation-Disconfirmation Model, the study also employs five dimensions of experience quality: sensory appeal, aesthetics, customization, engagement, and escapism. These tools are used to scrutinize whether the quality of degustation experiences perceived by physically disabled tourists influences their satisfaction and leads to return intentions. The paper focuses on the unique needs, perspectives, and challenges of this demographic during degustation activities in wineries and gastronomic establishments. Through application of the Expectation-Disconfirmation Theory and the Five Dimensions of Service Quality, the research uncovers the antecedents of return intention using a PLS-based Structural Equation Modelling analysis. The findings will enrich the understanding of accessible tourism and provide insights for practitioners and policymakers to design inclusive and accessible degustation experiences, while also serving as a reference for similar studies in other destinations.

Participation of local communities in community-based tourism: The case of Manicaland Province, Zimbabwe
PRESENTER: Owen Gohori

ABSTRACT. The proliferation of community-based tourism projects in developing countries is meant to promote community participation in tourism. Using Manicaland Province in Zimbabwe as a case study, in-depth interviews, observations, and informal conversations were used to collect data in the four districts of the province where there were functional community-based tourism projects to determine the level of local people’s participation. The results show that local people participated in the decision-making process, in the execution of the project, and in the sharing of tourism revenues. The study concludes by providing recommendations.

11:00-12:30 Session 2C: Culture & Wellness Tourism

This session delves into the realm of tourism centered on both cultural and wellness experiences. The allure of thermal spa tourism in Portugal is unravelled, highlighting multifaceted motivations that transcend mere treatments, showcasing the blend of health, beauty, and relaxation amidst natural and cultural vistas. The focus then transitions to the intricate dynamics of children's community theatre, emphasizing the factors that influence parents when purchasing tickets. Finally, the behind-the-scenes world of music festivals is unveiled, shedding light on the unique motivations that drive festival organizers. Through these studies, the session provides a comprehensive examination of the interplay between cultural indulgences and the quest for well-being, capturing the essence of the modern-day tourist's aspirations.

Location: C 104
Beyond treatments: Uncovering the Multifaceted Motivations for Thermal Spa Tourism in Portugal

ABSTRACT. This research investigates the motivations of tourists who frequent thermal spaces to help spa managers tailor their offerings to evolving market demands. Recognizing a rising trend among certain urban groups toward holidays that promote physical and mental wellness, thermal spaces have emerged as ideal environments offering health, beauty, and anti-stress programs amidst natural and cultural settings. Through an extensive literature review and an online survey (with 306 responses), the study identifies the key motivations for spa visits: Physical and mental relaxation, peace, thermal treatment benefits, water's medicinal quality, and tranquility of the location. Lesser motivations include socializing and family tradition. The data revealed five major motivational factors, emphasizing physical and mental relaxation, local heritage, social life, thermal benefits, and recommendations from friends or family. In conclusion, as modern life fuels the demand for such wellness-focused services, there's a pressing need for spa organizations to refine their offerings to align with these specific motivations, ensuring their products resonate with the diverse needs of their clientele.

Assessing aspects influencing parents’ decision to purchase tickets to a children’s community theatre production: A pre-Covid perspective
PRESENTER: Walter Wessels

ABSTRACT. Community-based theatre is a popular choice for presenting children’s live theatre productions. However, attracting and selling live theatre tickets to children’s productions is much more complex compared to adult audiences. Although the child is the target audience, the parent makes the actual purchase decision. Therefore, it is important to better understand the unique aspects influencing the parent’s decision to purchase live theatre tickets for their children. Using a qualitative research method, various aspects within five themes were identified. The results of this study can aid live theatre marketers in better planning their marketing campaigns and producers in planning their future children’s live theatre production offerings.

Behind the Scenes of Music Festivals: Exploring the Organizers Perspectives

ABSTRACT. This study explores the motivations of workers in the music festival industry using a model developed by Getz (2007) that considers the cognitive, conative, and affective dimensions of motivation. While studies on the demand side of music festivals have been conducted, there is a lack of understanding of the motivations on the supply side, which is essential for a holistic perspective. A structured questionnaire was used to collect data from music festival organizers, and the resulting data was analyzed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Qualitative analysis was also conducted to supplement the findings. The study found that cognitive motivations, such as the opportunity to showcase new artists, and conative motivations, such as being detail-oriented, were strong drivers for music festival organizers. Affective motivations, such as the emotional satisfaction derived from their work, were also important to them. The study provides valuable insights into what motivates music festival organizers to pursue this career and organize successful events.

14:00-15:30 Session 3A: Tourism & Gastronomy

This session delves into the interplay between tourism and gastronomy, highlighting emerging challenges and opportunities. Emphasis is placed on the culinary preferences and accommodations of vegetarian travelers in high-end Barcelona hotel establishments. Moving to the Aegean region, we explore the gastronomic significance of Chios Island, especially the convergence of Ouzo production with tourism strategies. The session culminates in an exploration of the coastal culinary experiences, assessing the value tourists place on gastronomic and maritime cultural ecosystem services. Across these studies, a consistent theme emerges: the critical role of tailored gastronomic offerings in enhancing the tourist experience.

Location: Amphi 4
Can vegetarian travelers enjoy a pleasant gastronomic experience in hotel restaurants? Evidence from Barcelona.
PRESENTER: Anais Cavallin

ABSTRACT. This research addresses a gap in existing literature, focusing on the availability and characteristics of vegetarian food options in four- and five-star hotel restaurants, specifically in Barcelona. Recent years have seen an increase in vegetarianism, flexitarianism, and veganism. However, these populations often face dietary restrictions when dining out, particularly during travel, which the restaurant industry frequently fails to accommodate. This paper analyzes 74 hotel restaurant menus, a total of 1,865 dishes, aiming to understand the proportion and types of vegetarian dishes on offer. Preliminary findings reveal a low proportion of vegetarian options, primarily consisting of appetizers and cold dishes. Moreover, menus often lack clear identification of vegetarian options, and fully vegetarian menus are rare. Interestingly, four-star hotels tend to offer more vegetarian options than five-star establishments. This study concludes that current options for vegetarian diners in hotel restaurants are limited, impacting their gourmet experience. The findings have significant managerial implications, underscoring the potential for hotels to adapt their food offerings to meet increasing demand, thereby gaining a competitive advantage.

Combining Ouzo production and tourism development. The case of Chios Island

ABSTRACT. As a part of the Northern Aegean island group of Greece, Chios’ history starting from Neolithic Age and including adventures with Saracene pirates. Alongside its mild Mediterranean climate, Chios provide a range of flavors and tastes as the savory mandarins, homemade liquors, ouzo production and the famous mastiha underlying the gastronomy importance of the island and enrich the experiences in the food and beverage, increasing the value of tourism in general. This study offers a significant contribution in the literature introducing the growth in Ouzo tourism, both in Greece and beyond, highlighting the formulation of the Ouzo trail: both for the benefit of local tourist organizations –with the aim of raising the profile of an Ouzo destination and to shape a tourist trail that an official guide can recommend as unique tourist product or as a supplementary part of the gastronomy and other forms of tourism (i.e. health, cultural and luxury tourism). It provides a SWOT analysis from the point view of local ouzo producers in order to examine the opportunities of the region associated with the new model of alternative form of tourism, that of ouzo tourism.

Contingent Valuation of Coastal Recreational Cultural Ecosystem Services provided by Gastronomy and Maritime Tourism Experiences
PRESENTER: António Azevedo

ABSTRACT. This paper aims to discuss the role of the fish and seafood gastronomy (and other activities related to maritime tourism) as coastal recreational cultural ecosystem services. The concept “from nature to plate” captures the idea of a casual chain that links natural structures and processes within the resource system, on the one hand, and elements of human well-being, on the other. An online questionnaire obtained a sample of 200 respondents that assessed the use and non-use value of recreational CES provided by gastronomy and maritime tourism experiences, using the contingent valuation method (CVM) based on the willingness to pay (WTP). Regarding the gastronomy-related experiences, 58,5% of respondents were willing to pay 39,21 euros for attending a “show cooking of local seafood dishes”, but only 31% show interest in “collecting the seafood”.

14:00-15:30 Session 3B: Cultural Heritage and Tourism

The interplay between cultural heritage and tourism takes center stage in this session, drawing from diverse global perspectives. The allure of Old Phuket Town, Thailand, emerges as a focal point, illustrating its distinct position amidst prominent beach attractions and parsing visitor feedback from online channels. Transitioning to South Africa, the session examines the significance of authenticity at the Liberation Cultural Heritage Sites, employing segmentation to understand visitor demographics, motives, and satisfaction levels. Concluding the discussion, an innovative approach harnessing big data from travel portals offers unparalleled insights into European cultural tourism, particularly in the context of the Covid-19 pandemic. The overarching theme revolves around comprehending visitor motivations, experiences, and the evolving dynamics of cultural heritage tourism.

Location: C 102
Exploring tourist motives to visit a heritage attraction in a beach destination through social media comments: The case of Old Phuket Town, Thailand

ABSTRACT. This study aims to explore the motives to visit Old Phuket Town and identify satisfied and dissatisfied motives expressed by visitors. The importance of acknowledging such motives are based on the notion that Old Phuket Town has been promoted as a must-see attraction by the Tourism Authority of Thailand. However, the heritage site offers tourism products which differ from first-ranked attractions, such as beach attractions. Thus, exploring Old Phuket Town and identifying motives that stimulate international and domestic tourists to visit this heritage site standing among numerous top-ranked beach attractions. Satisfied and dissatisfied motives from foreign and local visitors are extracted from online comments. The implications are given to the Tourism Authority to enhance the promotional policy for Old Phuket Town.

Discover the authenticity of your liberation cultural heritage experience: A market segmentation approach

ABSTRACT. This study explores the role of authenticity in the cultural heritage tourism sector, with a specific focus on South Africa's Liberation Cultural Heritage Sites (LCHS). The research builds upon prior work by segmenting visitors to these sites based on factors including socio-demographic variables, visitation behaviour, motivations, and perceived authenticity indicators. A quantitative approach was used, with data collected via an online survey from June to August 2021. Results indicated two distinct visitor segments: those valuing tangible and diverse interpretation attributes showing higher loyalty, and a majority South African group with lower ratings on all factors. Both object-based and existential authenticity, along with supporting facilities and services, proved critical for providing satisfying experiences. These experiences, in turn, influenced visitor loyalty and the likelihood of recommending the sites to others. The study underscores the importance of creating authentic experiences in cultural heritage tourism to ensure long-term sustainability. Future research could further explore the concept of authenticity and examine evidence of its role at political/iconic cultural heritage sites.

Using big data to measure cultural tourism in Europe with unprecedented precision

ABSTRACT. Official tourism statistics are notorious for being over-aggregated, lacking information about the tourist, available with a lag, and often provided only at the annual level. In response to this, we suggest a unique approach that is computer-science driven and relies on big data collected from a leading travel portal. The novel approach enables us to obtain a systematic, consistent, and reliable approximation for tourism flows, and this with unprecedented precision, frequency, and depth of information. Our approach delivers also an unprecedented list of all tourist attractions in a country, along with data on the popularity and quality of these attractions. We provide validity tests of the approach pursued and present one application of the data by illuminating the patterns and changes in travel flows in selected European destinations during and after the Covid-19 pandemic. This project opens a range of new research questions and possibilities for cultural economics, in particular related to cultural heritage and tourism.

14:00-15:30 Session 3C: Comfort & Luxury

The realm of luxury in the hospitality industry takes precedence in this session, emphasizing the distinctions that set apart elite accommodations. Commencing with an elucidation of the "Service Palace," we navigate through its unique dimensions, emphasizing the paramount social dimension that distinguishes palaces from standard 5-star hotels. Transitioning into the digital age's influence, we scrutinize luxury consumers' inclinations to indulge in private sales travel websites, revealing the nuanced interplay between luxury perceptions and discounted offerings. Delving further into the all-inclusive hotel domain, we dissect the intricacies that foster guest satisfaction, stressing the imperative roles of electronic word-of-mouth, ambiance, staff efficacy, and evolving consumer desires. Collectively, the session underscores the intricate dynamics and expectations associated with luxury hospitality.

Location: C 104
Luxury hotels: Exploratory analysis of the dimensions of the service palace
PRESENTER: Benjamin Bernard

ABSTRACT. The objective of this research is to study a concept that is not yet well developed in the scientific literature, namely the Service Palace. Through a literature review based on the framework of Geerts and Veg-Sala (2021) about the experience in the luxury sector and through a qualitive analysis, we classified the componants of the Palace experience according to the three dimensions of the experience in the luxury sector : sensory dimension, social dimension and emotional dimension. The results show that the social dimension is much important for customers in a Palace rather than in a classical 5-star hotel.

Prestige hotels on sales? a cluster analysis of luxury consumers on private sales travel
PRESENTER: Angy Geerts

ABSTRACT. The Internet has become a key player notably in the luxury and tourism sectors. In this context, private sales travel websites have emerged for a few years now. But luxury consumption through such websites is an intrinsically paradox because of the antagonism between luxury and discounts. This research aims at better understanding and studying the motivations of luxury consumers to consume or not luxury hotels through such websites. We use a twofold methodological approach, that is, qualitative and quantitative. First, we interviewed 37 consumers of 5-star hotels and palaces. Emerging from our data analysis and interpretation, we highlighted different profiles of luxury consumers according to their luxury motivations and the importance of price perception as an indicator of prestige. Second, to further investigate these profiles, we used a quantitative approach with a structured questionnaire administrated online to luxury consumers through a non-probabilistic sampling method. After running a cluster analysis relying on both luxury motivations and price as an indicator of prestige on our 140 respondents, results identified four clusters of luxury consumers: “The Quality Seekers”; “The Snobs”; “The Nonchalants”; “The Perplexed Hedonists”.

Exceeding Expectations: Mastering All-Inclusive Hospitality and Cultivating Enduring Guest Loyalty
PRESENTER: Carimo Rassal

ABSTRACT. This research investigates the determinants of guest satisfaction and loyalty in the all-inclusive hotel sector, focusing on sun-and-sand destinations. The study aims to address the existing gap in the literature concerning the unique dynamics of all-inclusive hotels and understand the impact of multi-typed hotels on these destinations. The research employs a multi-method approach, including fuzzy-set Qualitative Comparative Analysis (fsQCA) and content analysis of online reviews, to uncover the complex relationships between various factors and guest satisfaction. The findings reveal the significance of electronic Word of Mouth (eWOM), staff performance, service quality, pricing, ambiance, and experience-related factors in determining guest satisfaction and loyalty. The study contributes to the hospitality literature by comprehensively understanding the factors shaping guest experiences in the all-inclusive hotel sector and offering valuable insights for hotel operators and destination marketers. The research also emphasizes the need for continuous adaptation and innovation in the face of evolving consumer preferences and market dynamics.

14:00-15:30 Session 3D: Managerial Point of View

Within the ever-evolving landscapes of the hospitality and tourism sectors, managerial strategies play a pivotal role in steering establishments towards success. This session delves into the intricacies of decision-making in the restaurant domain, especially in the face of crises, emphasizing the balance between effectuation and causation logics. The exploration further broadens to the short-term rental market, where the professionalization levels of hosts significantly impact revenue management capabilities, transitioning from mere price optimization to holistic revenue maximization. Lastly, the lens shifts to the power of social media marketing in the hospitality realm. By decoding the relationship between social customer relationship management (SCRM) and customer satisfaction, this segment brings forth the burgeoning significance of online interaction and engagement in today's digital age, specifically from the perspective of Turkish hotel managers.

Location: C 103
Entrepreneurial Decision-making Logic and Restaurant Resilience
PRESENTER: Reza Abbasi

ABSTRACT. The restaurant industry is fragile during a prolonged crisis. Mandatory shutdowns, social distancing, and other pandemic control measures during COVID-19 affected the restaurants negatively. This study aimed to investigate entrepreneurial Decision-Making Logic (DML) during a prolonged crisis. The authors conducted quantitative research in Hong Kong to examine the effects of DML on restaurant resilience and the mediator effects of resourcefulness and agility in this relationship. Partial Least Squares Structural Equation Modeling (PLS-SEM) were used to test the study model and hypotheses. This study contributes to the managerial decision-making literature in general and literature on crisis decision-making in particular in the context of restaurants by investigating both the effectuation and causation DMLs. Therefore, this study advances the contextual understanding of DML.

Professionalization degree and revenue management capability for AirBnB hosts

ABSTRACT. This research focuses on the effect of host professionalization in short-term rentals (STRs) on revenue management capability, particularly in the context of Airbnb, using qualitative interviews with hosts in Milan. The study operationalizes professionalization degree by the number of managed listings and categorizes hosts into three groups: single hosts, hosts managing 3-5 listings, and hosts managing more than 10 listings. The results show that increased professionalization degree enhances hosts' revenue management capabilities. Key areas of impact include information and data analysis skills, pricing and revenue management decisions, and guest communication and interaction. A clear shift from price maximization to revenue maximization is observed with increased professionalization, as well as improved multi-channel ability, and effective use of reviews for service improvement. The four theoretical blocks of revenue management capability—identifying necessary information, making strategic and tactical decisions, managing guest communication, and utilizing revenue management software—emerge as central to explaining how professionalization degree influences the pricing process. The research thus offers valuable insights for STR hosts and informs future academic exploration in this domain.

Understanding Relationship Between Social Customer Relationship Management and Customer Satisfaction: Turkish Hotel Managers' Views
PRESENTER: Merve Oksuz

ABSTRACT. In this paper, the importance of SCRM as a social media marketing in the hospitality industry is analyzed. Globalization enables hotels to interact their guests via internet platforms. Therefore, SCRM (social customer relation management) has become an essential tool for gaining a competitive advantage to expand hotel’s market share. In this study, qualitative research is conducted from hotel managers and asked 4 open-ended questions to them. The collected data were analyzed by content analysis method. The main aim of this study is to explain the factors of influencing SCRM on customer satisfaction in the hospitality industry in Turkey. Social customer relationship management practices are carried out and conceptual analyses of social media marketing from participants’ points of view are examined.

15:45-16:40 Session 4: Local Guest Speaker - Tatiana Bouzdine Chameeva

Senior Professor of Operations Management and Information Systems Dr. Tatiana Bouzdine-Chameeva holds a Ph.D. in Applied Mathematics from Moscow State University complemented by MBA in Carlson School of Management, University of Minnesota. She has two Habilitations of Supervising Research : in Management Science from the University of Bordeaux (2014) and in Information Sciences from Moscow State University (1991). Her research interests include tourism, wine management, decision support, modeling, optimization, DEA, and operational research. Professeur Bouzidne – Chameeva For several years she has been a leader of the Wine and Spirits Management Academy research team of Kedge Wine School (Bordeaux). Professor Bouzdine-Chameeva received honorary membership and awards from the prestigious JSPS (Japan Society for the Promotion of Science).

Location: Amphi 4
17:15-19:30 Guided River Cruise on "La Garonne"

One and a Half Hour Guided Cruise: Commented CruiseThe boat welcomes you on board for a privileged and unforgettable 1h30 cruise.The best of Bordeaux is offered to you during this prestigious commented cruise.Our guide will make you appreciate, like a good wine, Bordeaux, a city listed as a UNESCO World Heritage Site in 2007.Nothing beats sailing in the Port of La Lune to help you discover its beauty and history.Our goal: to give you the keys to Bordeaux from the Garonne, but above all to make you want to come back one day!Open your eyes, we take care of the rest...Board near the water mirror and enjoy the marvelous spectacle offered by the city's most famous monuments and bridges.During this cruise, Yacht de Bordeaux wishes to share with you its passion for Bordeaux and its river.