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17:00-19:00 Discovering Bordeaux with “Greeters” (guided tour)

Greeters are volunteers, lovers of Bordeaux and its region. They welcome you to their city and take a small group of ATMC Participants on a personal, one-hour walk, showing the city beyond the guidebooks and off the beaten track.In small groups of 4 to 6 visitors, you will be guided by a local who will show you his or her favorite place in Bordeaux: a district, a monument or an area of the city. Let a local take you on an authentic discovery of Bordeaux.

19:00-21:00 Welcome Reception – Cocktail

As the gates open for the 9th edition of the Advances in Tourism Marketing Conference from September 6th to 8th, 2023, Bordeaux, a city emblematic of wine and gastronomy, stands ready to celebrate this year's focal theme: wine and food tourism.

This year's program promises a robust agenda with 13 sessions comprising a total of 39 communications, representing the expertise and diversity of tourism specialists from across the globe. Parallelly, two eminent keynote speakers, alongside an esteemed local guest speaker, are set to share their invaluable insights and perspectives.

Beyond the scholarly dialogues, Bordeaux beckons with its unique charm. Attendees are invited to explore the city's lesser-known gems with dedicated Greeters, offering an authentic taste of Bordeaux. The grandeur of the "Palais Rohan" sets the stage for an exquisite welcome cocktail, and the journey continues with a narrated cruise along the Garonne, capturing Bordeaux's UNESCO-acclaimed allure.

For guidance on reaching the conference venue and various rendezvous points, all necessary information is available at

To all attendees, may this be a journey of discovery and lasting memories.