ATMC2023: 9TH ADVANCES IN TOURISM MARKETING CONFERENCE
PROGRAM FOR SATURDAY, SEPTEMBER 9TH
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10:30-13:00 Optional event : Guided tour in « La Cité du vin »

For those who have invested in an enriched experience through additional payment, an exclusive guided tour of "La Cité du Vin" has been organized on the morning of September 9th. Since its grand opening in 2016, this unmatched Bordeaux venue has illuminated wine's standing as not just a drink, but an intricate cultural fabric.

Embarking on this journey, attendees will traverse the very essence of wine cultures, exploring breathtaking landscapes, historical vignettes, viticultural intricacies, gastronomy, and the artful living it inspires. Spanning a vast 3000 m², the Permanent Exhibition is divided into six universes, featuring 18 distinct modules. This voyage spans the world of wine, from ancient origins to its contemporary manifestations across five continents. It provides a vivid illustration of how this universal elixir has shaped civilizations, traditions, and territories over millennia.

Guided by an expert, participants will unravel each facet of this venue, indulging in a comprehensive, multisensory exploration of wine's enduring legacy.