Program for Wednesday, May 13th: Talk View

PROGRAM FOR WEDNESDAY, MAY 13TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

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10:30

11:00

11:30

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14:00

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08:00-17:00 Registration

08:30-08:45

Social Context and Balance Amount-Variety

José-Domingo Mora

08:45-09:00

Reimagining Prestige: Secondhand Luxury Consumption in China

Mengxi Gao, Jie Fowler, Aniruddha Pangarkar, Sandipan Sen

09:00-09:15

When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver

Adler, Benning, Rau, Azarian, Grajzar, Keuker, Lehrke, Wang, Wasmundt

09:15-09:30

Evaluating Moral Motives in Consumption

Monique Matsuda dos Santos

08:30-08:45

I am Supported: The Influence of Social Network on Customers in Game Live Streaming

Weikang Kao, Lexie Lan Huang

08:45-09:00

From Content to Connection: Understanding Gifting Behavior in Live Streaming

Ye Han, Shuang Wu

09:00-09:15

Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?

Min Chung Han, Sung-Hee Paik, Kyungwon Lee

08:30-08:45

Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research

Himani Sharma, Varsha Jain

08:45-09:00

From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption

P. Rossi, M. Ahmad Husairi, D. Fernandes, A. Alles Rodrigues

09:00-09:15

Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective

Loick Menvielle, Bing Bai, Lena Griset, Julia Kulkova

09:15-09:30

Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy

Madiha Bendjaballah, Myriam Bellaouaied, Mathieu Kacha, Jean-Luc Herrmann

08:30-08:45

Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of

Sarah Lefebvre, Laura Boman, Marissa Orlowski

08:45-09:00

Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining

Jacqueline Eastman, Vincent Belier, Gina Tran, Mark Case

09:00-09:15

Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting

Jean-Éric Pelet, Erhard Lick, Basma Taieb

09:15-09:30

Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and

Ashen Joseph, Neeru Malhotra, Debarpita Bardhan-Correia

08:30-08:45

Rethinking Sales Organization Structure and Roles in the Age of AI

Michael Rodriguez, Stefanie Boyer, Hossein Hashemi

08:45-09:00

Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales

Grant Williams, Erika Ramsey, Logan Barrett

09:00-09:15

Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?

Romane Guillot-Pelliet, Anne Mione, Magali Aubert

08:30-08:45

Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework

Rebecca Vanmeter, Jen Riley, Jamye Foster

08:45-09:00

Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay

William Jones, Michael Thomas, Lindsay Levine

09:00-09:15

From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning

Britton Leggett, Logan Barrett, Janna Parker, Marianne Loes, Kenneth O'Connor

09:15-09:30

Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical

Helen Bommel, Lisa Michelle Ross, Timo Koch, Claas Christian Germelmann

08:30-10:00 JAMS Editorial Review Board Meeting

08:30-10:00

Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic

David Ortinau, Barry Babin, John Ford

08:30-10:00 Session SP5.1

10:00-10:30 Refreshment Break

10:30-10:45

Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming

Vida Skudiene, Daniele Cikanaviciute

10:45-11:00

Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral

Ilia Gugenishvili

11:00-11:15

From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases

Tai Anh Kieu

10:30-10:45

Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer

Simone L. T. Mouritzen, Mathilde H. Tønnesen, Christian T. Elbæk

10:45-11:00

The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions

Anne Fota, Robér Rollin, Hanna Schramm-Klein

11:00-11:15

A Multimodal Study on Virtual Influencers and Audience Engagement

Shikha Gupta, Amit Singh, Anuj Kapoor

11:15-11:30

How to Enhance Credibility of Human-Twin Chatbots: Appearance or Personality?

Tetsuo Horiguchi, Nobuyuki Fukawa

10:30-10:45

Recycled or Recyclable? The Role of Retail Context

Sukki Yoon, Kacy Kim, Sharmin Attaran, Teresa McCarthy, Eun Kang

10:45-11:00

Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green

Tyler Milfeld, Matthew Pittman

11:00-11:15

Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox

Florian Gasser, Alexandre Lachat

10:30-10:45

How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific

Ellen Roemer, Carina Eisel-Ende

10:45-11:00

That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated

Gaia Rancati, Nina Krey, Scott Seipel, James Forr, Martin Wetzels

11:00-11:15

From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce

Vincenzo Gissi, Elisabetta Savelli, Gaia Rancati, Nina Krey

10:30-10:45

Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail

Jui Sheng Wang, Kuan Hung Chen

10:45-11:00

What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products

John Galvan, Wesley Friske, Emma Galvan

11:00-11:15

Wishlists and Their Implications in Online Retail Settings

K Pallavi Jha, Ivy Dang, Sayan Gupta

11:15-11:30

Effect of Influencer Marketing on Online Cart Abandonment

Iqra Tariq, Heli Hallikainen, Tommi Laukkanen

10:30-10:45

The Devil Wears Prada…and Sells You Things You Don’t Need: Understanding the Role of Influencers in Consumers’ Purchase

Maggie Whitman

10:45-11:00

Value Creation in Higher Education: A Systematic Review and Future Research Agenda

Himani Jain, Prateek Maheshwari

11:00-11:15

Typography Meets Responsibility: Exploring Communicators’ Resistance And Motivation Through The Dragons Of

Ludivine Gandrille

11:15-11:30

Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming

Ziyi Wang

10:30-10:45

A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value

Mainak Sarkar, Arnaud De Bruyn

10:45-11:00

Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content

Denitsa Dineva, Ahmed Almoraish, Kate Daunt, David Dowell

11:00-11:15

Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation

Jana-Verena Gerhart, Ramona Riehle, Johanna F. Gollnhofer

11:15-11:30

Turning Disappointment into Intent: Generative AI Co-Creation in Action

Sivaranjan Murugesan, Dr Rohit K Abhimalla, Subhashini Santhanam

10:30-10:45

Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers

Nicholas Mobley

10:45-11:00

Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction

Julie Moulard, Daria Koksal, Iryna Pentina

11:00-11:15

Beyond Touch - Redefining Inclusive Digital Commerce

Anne Fota, Alessia Jahns, Hanna Schramm-Klein

11:15-11:30

Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study

Heshan Dong, Charles Blankson

10:30-12:00 AMS Review Editorial Review Board Meeting

10:30-12:00

The Future for AI in the Marketing Classroom

Mark Peterson, Rebecca Vanmeter, Britton Leggett, Ryan Baltrip, Amanda Ledet

12:00-13:30 AMS Luncheon

13:30-13:45

Giving with Eyes Open: Transparency and the Psychology of Digital Nudges

Georgiana Craciun

13:45-14:00

The Coolness-Impact Dilemma in Charity Campaigns

Neel Das, Prachi Gala

14:00-14:15

Bites of Relief: Caregiving, Vulnerability, and Food Choice

Kerry-Ann Forbes, Prachi Gala

13:30-13:45

Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing

Heiko Fischer

13:45-14:00

Aligning Sustainability Between First and Last Mile

Bridget Nichols, Hannah Stolze, Ilenia Confente, Jon Kirchoff

14:00-14:15

Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox

H. McGrath, S. Tanner, T. Palo, D. Alton, A. Ryan, C. Drummond

14:15-14:30

Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI

A. Karasenko, S. Jordan, S.V. Mohr, C.C. Germelmann

13:30-13:45

Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries

Shu Wang, R. Sandra Schillo, Devashish Pujari

13:45-14:00

Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and

Bamidele Adeleke, Amit Saini

14:00-14:15

How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public

Annette Tower, Abhi Bhattacharya

13:30-13:45

Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological

Buket Yasar

13:45-14:00

The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy

Donovan Gordon

14:00-14:15

Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and

Florian Lopez

14:15-14:30

A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium

Kristin Manthey

14:30-14:45

Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude

Carla Monzer

13:30-13:45

Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature

Salman Kimiagari, Avni Rane

13:45-14:00

AI-driven B2B firm practices and Stakeholder Well-being

Varsha Jain, Atul Kulkarni, Priyanka Sharma

14:00-14:15

The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope

Samira Yaabdollahi, Elizabeth Miller, George Milne

14:15-14:30

Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating

Heather Morgan, Laura Boman, Sarah Lefebvre, Casey Waldsmith

13:30-15:00 Meet the Editors II

13:30-15:00

Special Session on Neuroscientif Insights

Gaia Rancati, Marco Mandolfo

13:30-15:00

The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World

Ajay Manrai, Dominyka Venciute, Li Huang, Asha Thomas, Chompoonut Suttikun

15:00-15:30 Refreshment Break

15:30-15:45

The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement

Yan Danni Liang, Canghao Chen

15:45-16:00

Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age

Dipankar Chakravarti, Angela Yi, Prashant Mishra

16:00-16:15

Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing

Andriele Muller, Cristiane Pizzutti

16:15-16:30

Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks

Wangsuk Suh, Casey Waldsmith, Paulo Gomes

15:30-15:45

Defining Characteristics of Influencer Marketing Programs for the Greater Good

Vibhas Amawate

15:45-16:00

Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns

Tianlin Zhou, Pradeep Kumar Sharma, Mark Arnold

16:00-16:15

Roles and Effects of Authenticity and Homophily in Influencer Marketing

Namita Goel, Arvind Rangaswamy, Andrew Petersen

16:15-16:30

How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing

Kylie McMullan, Raeesah Chohan, Christine Pitt

15:30-15:45

The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems

Mary Harrison, Ream Shoreibah, Brittany Beck

15:45-16:00

From Students to Customers: The Consumerization of AI-Enhanced Education

Samuel Sekar, Deborah Joshi S. B., Theodore Richardson, Audra Rutherford

16:00-16:15

Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services

Yang Han, Neeru Malhotra, Hongfei Liu

15:30-15:45

Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence

Tai Anh Kieu

15:45-16:00

Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for

Perry Parke, Prachi Gala, Pramod Iyer, Stefan Sleep, Mona Sinha

16:00-16:15

Beyond Relationship Development: Network Resilience at the Dissolution Stage

Catherine Sutton-Brady, Patrice Cooper

15:30-17:00

The Writing of an Effective and Compelling Set of Response to Reviewers

Neel Das, Lawrence Garber Jr.

15:30-15:45

Website Ecodesign: A Multi-Stakeholder Exploratory Study of Perceptions, Expectations, and Practices

Alizée Roux

15:45-16:00

Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing

Raushan Ospanaliyeva

16:00-16:15

Fewer, Better, Longer: Moral Reframing of Luxury Among Sustainability-Oriented Consumers

Thiébault Marina

16:15-16:30

When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream

Haeden Overby

16:30-16:45

Patient Agency in Technology‑Mediated Healthcare Services

Dana Amiri

15:30-15:45

Social Movements and Identity Management in Brand Communities

Samantha Mujica, Colleen Harmeling, Tatiana Fajardo, Eunho Park

15:45-16:00

Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value

Alberto Lopez

16:00-16:15

Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree

Manuel Sotelo-Duarte, Rajagopal Professor

15:30-17:00 AMSR Theory Forum

15:30-17:00 AMS Cutco/Vector Distinguished Marketing Educator Presentation

15:30-17:00

Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support

Melanie Richards, Nina Krey, Max Mohan

17:00-18:00 Sales Circle

18:00-19:00 Reception