2026AMSAC: 2026 AMS ANNUAL CONFERENCE

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Abhimalla, Dr Rohit K	Turning Disappointment into Intent: Generative AI Co-Creation in Action
Acharya, Manaswini	The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award Submission
Adams, Frank	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities
Adams, Kelly	College Students’ Perceptions of AI-Generated Content in the Field of Marketing
Adeleke, Bamidele	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Adler, Susanne	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Agrawal, Vikas	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Ahmad Husairi, Mariyani	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Ahmed, Tanvir	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
Akiyama, Tanaka	The Influence of Social Stigma on Robotic Service Encounters
Akram, Muhammad S.	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Al-Shammari, Marwan	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity? Artificial Intelligence and Low Involvement Purchasing
Aldossary, Mohammed	When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations
Allahyari, Ashkan	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Alles Rodrigues, Alexandre	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Almoraish, Ahmed	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions
Alnabhani, Khalid	When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations
Alpert, Frank	Advertising Cues for New Products and their Impact upon Consumer Perceptions
Alsaleh, Dhoha	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance
Alton, David	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
Alyahya, Mansour	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations
Amawate, Vibhas	Defining Characteristics of Influencer Marketing Programs for the Greater Good
Amendah, Eklou	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Amiri, Dana	Patient Agency in Technology‑Mediated Healthcare Services
Amos, Clinton	The Secrets Marketing Experts Don’t Want You To Know
Anastasiadou, Elena	Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation
Apoorva, Dr. Apoorva	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
Apostolidis, Chrysostomos	FrAInd or Fraud? When Empathetic AI Creates Impolite Customers
Archer, Olivia	How Brutal Honesty Fitness Influencers Communicate to Followers
Arndt, Aaron	How Territory Perception Impacts the Employer Brand for Salespeople
Arnett Sanders, Nicole	The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption
Arnold, Mark	Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
Arnold, Todd	The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
Arroyo Mera, Christian	Communicating Quantitative Information Effectively Scent Effects on Product Color Choices
Assaf, Cynthia	When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
Attaran, Sharmin	Recycled or Recyclable? The Role of Retail Context
Aubert, Magali	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
Azarian, Diana	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Azimi, Shabnam	Privacy vs. Personalization in Healthcare Provider Responses to Online Reviews
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Babin, Barry	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research Discussion of the AMS BTB Projects and Process
Baert, Alix	Toward a Measurement of Sensory Richness: An Exploratory Approach
Bagchi, Rajesh	A Perfect Match: How Product Price Affects Credit Card Choice
Bai, Bing	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective
Bairaboina, Rish	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Balta Memet, Ayse	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent?
Baltrip, Ryan	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing The Future for AI in the Marketing Classroom Bridging the AI Readiness Gap: From Belief to Behavior
Bambauer-Sachse, Silke	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent?
Banerji, Ishani	Review Bombing as a Consequence of Brand Activism
Barari, Moji	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Barauskaitė, Dovilė	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch
Bardhan-Correia, Debarpita	Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes
Barhorst, Jennifer	Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
Barney Neuman, Christian	She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases
Barrett, Logan	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Barrett, Logan	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning
Bauer, Brittney	Divergence in Consumer-Brand Relationships: The Role of Competing Identifications
Beck, Brittany	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail
Belier, Vincent	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining
Bellaouaied, Myriam	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Bendjaballah, Madiha	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Benlafqih, Hikma	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
Benning, Monika	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Benoit, Ilgım Dara	The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption
Berrada, Nouha	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
Berriche, Amira	Hunting for Digital Talent: How HR Marketing is Reinventing Growth for African SMEs
Bezaz, Nora	The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants
Bharadwaj, Sundar	Increasing Financial Access through Marketing
Bhattacharya, Abbi	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
Bhattarai, Ashok	Pre-Service Tipping and Cognitive Effort in Service Contexts
Bhojwani, Dr.Rishika	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
Biswas, Dipayan	Communicating Quantitative Information Effectively Call-to-Action Button Elements Can Influence Sharing Information Scent Effects on Product Color Choices
Blankson, Charles	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
Boles, James	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
Boman, Laura	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
Bommel, Helen	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Bontour, Anne	How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms
Bosukonda, Narendra	Political Actor Response Strategies After Unforeseen Political Violence The Algorithmic Arbiter: User Responses to AI vs Human Content Moderation and Implications
Bowden, Jana Lay-Hwa	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Boyer, Stefanie	Rethinking Sales Organization Structure and Roles in the Age of AI
Boylan, Nicole	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior
Bradbury, Dan	AMS Review’s Theories of Sustainability: What’s Next?
Brashear, Thomas G.	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Briney, Alicia	The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial Behavior
Brüggemann, Philipp	Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives
Butt, Moeen	The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of Ownership
Button, Dixie	Cognitive and Affective Pathways in the Student Experience
Bynum, Kim	Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research
Byrd, Erick	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
Byun, Kyung-Ah	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity?
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Camp, Kerri	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity? Artificial Intelligence and Low Involvement Purchasing From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Canziani, Bonnie	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
Carlson, Brad	Divergence in Consumer-Brand Relationships: The Role of Competing Identifications
Carlson, Jamie	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Carmel Mary, S Shyni	Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
Cartwright, Severina	Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets
Case, Mark	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining
Cavazos, Carmina	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Ceballos, Lina M.	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
Chakravarti, Dipankar	Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age
Chan, Fanny Fong Yee	Advertising Cues for New Products and their Impact upon Consumer Perceptions
Chandon Ince, Elise	A Perfect Match: How Product Price Affects Credit Card Choice
Charles, Camille	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Charry, Karine	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption
Chatterjee, Sharmila C.	Digital to Value Mindset for AI-Augmented Customer Experience
Chaudhuri, Ranjan	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
Chen, Canghao	The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
Chen, Fanglin	Environmental Impact of Public EV Charging Stations
Chen, Kuan Hung	Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail Stores
Chen, Lijun Angelia	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
Chen, Zerui	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
Chohan, Raeesah	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Chou, Wendy Hsiao Chun	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
Cikanaviciute, Daniele	Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming Services
Clark, Kimberly	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Cohen, Isaiah	Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities
Coker, Kesha K.	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance
Confente, Ilenia	Aligning Sustainability Between First and Last Mile
Cooper, Patrice	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Copeland, Lauren	Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads
Corsten, Daniel	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Coumans, Mike	Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations
Cowan, Kirsten	Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Craciun, Georgiana	Giving with Eyes Open: Transparency and the Psychology of Digital Nudges
Creel, Nicholas	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
Cronk, Hayden	Between Values and Budgets: Gen Z Students' Justifications for Unethical Consumption
Cruz-Milan, Oliver	Revisiting Identity Salience as Driver of Revisit Intent and WOM
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Dalakas, Vassilis	Sports Team Logos and Product Quality – Judging the Book by Its Cover
Dang, Anh	Pre-Service Tipping and Cognitive Effort in Service Contexts Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Dang, Ivy	Wishlists and Their Implications in Online Retail Settings
Das, Neel	The Coolness-Impact Dilemma in Charity Campaigns The Writing of an Effective and Compelling Set of Response to Reviewers
Daunt, Kate	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content
De Bruyn, Arnaud	A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value Predictions
Deeter-Schmelz, Dawn	Should Sales Managers Delegate? It Depends on Time Management Skills
Demoulin, Nathalie	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption
Dickenson, Peter	Boosting Marketing Performance through Rigorous NPS Practice
Didi Alaoui, Mohamed	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality
Dineva, Denitsa	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets
Dong, Heshan	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
Dootson, Paula	When Does Positive Feelings toward Chatbot Backfire?
Dossou, Gloria Thomasia	The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers
Dovel, James	Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
Dowell, David	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content
Drummond, Conor	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
Ducarroz, Caroline	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
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Eastman, Jacqueline	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
Eisel-Ende, Carina	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
Ekebas-Turedi, Ceren	The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption
Ekman, Peter	Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation
El Haouzi, Souhaib	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
Elbæk, Christian T.	Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer Marketing
Elliot, Esi A.	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Ertz, Myriam	The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers
Ertz, Myriam	From Influence to Adherence: Social Media Opinion Leaders in Healthcare
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Fajardo, Tatiana	Social Movements and Identity Management in Brand Communities
Farhat, Zeineb	When AI Goes Shopping: Scenarios and Challenges of Future Consumers
Fatemi, Darius	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Fei, Qiang	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
Feng, Cong	Exploring AI Bias: A Comprehensive Review When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Fennell, Patrick	Corporate Partnerships in Marketing Education
Fernandes, Daniel	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Firat, A. Fuat	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Fischer, Heiko	Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing Strategies
Florent, Girardin	Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing
Forbes, Kerry-Ann	Bites of Relief: Caregiving, Vulnerability, and Food Choice
Ford, John	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
Forr, James	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Foster, Jamye	Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
Fota, Anne	The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions Beyond Touch - Redefining Inclusive Digital Commerce
Fowler, Jie	Reimagining Prestige: Secondhand Luxury Consumption in China
Fox, Edward J.	Corporate Partnerships in Marketing Education
Friske, Wesley	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products
Fukawa, Nobuyuki	How to Enhance Credibility of Human-Twin Chatbots: Appearance or Personality? Building a Customer-Centric Innovation Platform with the Digital Twin
Fumagalli, Elena	Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
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Gabler, Colin	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities
Gad Mohsen, Marwa	Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework
Gala, Prachi	Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis When Universities Hire CMOs: A 12-Year Study of Marketing Leadership The Coolness-Impact Dilemma in Charity Campaigns Bites of Relief: Caregiving, Vulnerability, and Food Choice Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Gallan, Andrew	AMS Review’s Theories of Sustainability: What’s Next?
Galvan, Emma	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?
Galvan, John	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products
Galvan, John	Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?
Gandrille, Ludivine	Typography Meets Responsibility: Exploring Communicators’ Resistance And Motivation Through The Dragons Of Inaction
Gao, Mengxi	Reimagining Prestige: Secondhand Luxury Consumption in China
Garber Jr., Lawrence	The Writing of an Effective and Compelling Set of Response to Reviewers
Gasser, Florian	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Gaztelumendi, Aranzazu	User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
Gerhart, Jana-Verena	Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation
Germelmann, Claas Christian	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
Ghimire, Aisha	When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Giang Barrera, Kevin	Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award Submission
Gillis, Wendy	Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research
Gissi, Vincenzo	From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce
Giunipero, Larry	Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Goel, Namita	Roles and Effects of Authenticity and Homophily in Influencer Marketing
Gollnhofer, Johanna F.	Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation
Gomes, Paulo	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
Gonzalez-Jimenez, Hector	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
Gopalakrishnan, Shanthi	When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded Products
Gordon, Donovan	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
Grajzar, Julia	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Gravois, Renee	She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity
Grayson, Kristy	From Fans to Co-Creators: Building Brand Love with the Savannah Bananas
Griffiths, Merlyn	AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity
Grigsby, Jamie	Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective
Grisafi, Paola	Conceptualizing Product Recall Effectiveness
Griset, Lena	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective From Influence to Adherence: Social Media Opinion Leaders in Healthcare
Gruen, Tom	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Gugenishvili, Ilia	Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral Judgment
Guillot-Pelliet, Romane	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
Guo, Sheila	A Process Model of Value Proposition Emergence: Collective Affordances, Complementarity, and Contextualization
Gupta, Sayan	Review Bombing as a Consequence of Brand Activism Wishlists and Their Implications in Online Retail Settings
Gupta, Shikha	A Multimodal Study on Virtual Influencers and Audience Engagement
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Hallikainen, Heli	Effect of Influencer Marketing on Online Cart Abandonment
Han, Min Chung	Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
Han, Yang	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Han, Ye	From Content to Connection: Understanding Gifting Behavior in Live Streaming
Harmeling, Colleen	Social Movements and Identity Management in Brand Communities
Harrison, Dana	The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
Harrison, Kristina	Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
Harrison, Mary	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail
Hartley, Phillip	Corporate Partnerships in Marketing Education
Hashemi, Hossein	Rethinking Sales Organization Structure and Roles in the Age of AI
Hatzithomas, Leonidas	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
Heitz-Spahn, Sandrine	Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study
Hermoso, Eldrin	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Herrmann, Jean-Luc	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications Discussion of the AMS BTB Projects and Process
Hewage, Ganga Urumutta	Corporate Partnerships in Marketing Education
Ho, Vu Phuong Uyen	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Hochstein, Bryan	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Hochstein, Bryan	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior
Hock, Stefan J.	Conceptualizing Product Recall Effectiveness
Honiball, Richard	Transaction, Exchange, and the Technology: Rethinking AI Deployment in Marketing Work
Hoppner, Jessica	Transaction, Exchange, and the Technology: Rethinking AI Deployment in Marketing Work
Horiguchi, Tetsuo	How to Enhance Credibility of Human-Twin Chatbots: Appearance or Personality?
Houshmand, Hadi	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability
Huaman-Ramirez, Richard	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
Huang, Lexie Lan	I am Supported: The Influence of Social Network on Customers in Game Live Streaming
Huang, Li	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Huang, Yu-Shan Sandy	The Influence of Social Stigma on Robotic Service Encounters When Does Positive Feelings toward Chatbot Backfire?
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Isaac, Mathew S.	A Perfect Match: How Product Price Affects Credit Card Choice
Iyer, Pramod	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Iyer, Rajesh	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective
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Jaafer, Fatma	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption
Jagani, Khyati	In the Virtual World: Consumer Perception of Luxury Brands on Metaverse Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Jahns, Alessia	Beyond Touch - Redefining Inclusive Digital Commerce
Jain, Himani	Value Creation in Higher Education: A Systematic Review and Future Research Agenda
Jain, Rishika	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
Jain, Varsha	Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles AI-driven B2B firm practices and Stakeholder Well-being
James, Kevin	Artificial Intelligence and Low Involvement Purchasing Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
James, Kevin	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity? From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Jamil, Sabira	My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand Loyalty
Jana, Iman	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Jang, Seongsoo	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions
Jeong, Hye Seung	Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
Jeong, Yoonsun	Political Actor Response Strategies After Unforeseen Political Violence
Jerit, Jennifer	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Jha, Kumari Pallavi	Review Bombing as a Consequence of Brand Activism Wishlists and Their Implications in Online Retail Settings
Johansen, Douglas	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Johnson, Joseph	Environmental Impact of Public EV Charging Stations
Jones, Carol	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Jones, William	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay
Jordan, Stephanie	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Joseph, Ashen	Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes
Joshi, Anupam	Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm
Julien, Schmitt	Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing
K
Kabab, Amine	The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants
Kacha, Mathieu	Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Kam, Can	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Kamal, Nabila	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
Kang, Eun	Recycled or Recyclable? The Role of Retail Context
Kao, Weikang	I am Supported: The Influence of Social Network on Customers in Game Live Streaming Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Kapoor, Anuj	A Multimodal Study on Virtual Influencers and Audience Engagement
Karasenko, Andreas	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Keshavarz, Ashkan Lucas	Is Empowerment the Panacea for Sales Performance?
Keuker, Yannick	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Kies, Alexander	Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized Recommendations
Kieu, Tai Anh	From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
Kim, Kacy	Recycled or Recyclable? The Role of Retail Context
Kim, Se Jin	Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior
Kimiagari, Salman	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review
King, Jesse	The Secrets Marketing Experts Don’t Want You To Know
Kirchoff, Jon	Aligning Sustainability Between First and Last Mile
Koch, Timo	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Koksal, Daria	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
Kordrostami, Elika	The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption
Kowalczyk, Christine	College Students’ Perceptions of AI-Generated Content in the Field of Marketing
Krey, Nina	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages Exploring AI Bias: A Comprehensive Review That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
Krishen, Anjala	The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
Kuanr, Abhisek	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Kulkarni, Atul	AI-driven B2B firm practices and Stakeholder Well-being
Kulkova, Julia	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective
Kumar, Rahul	When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
Kushwah, Shiksha	Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective
L
LaBrecque, Alex	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Labrecque, Lauren	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation
Lachat, Alexandre	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Lahsini, Badr-Eddine	The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change
Lang, Felix	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
LaPan, Chantel	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
Latinovic, Zoran	Digital to Value Mindset for AI-Augmented Customer Experience
Laukkanen, Tommi	Effect of Influencer Marketing on Online Cart Abandonment
Le Bon, Joel	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
Learn, Josh	How Exercise Buffers Effects of Anxiety on Sales Performance
Ledet, Amanda	The Future for AI in the Marketing Classroom The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption
Lee, Kyungwon	Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
Lefebvre, Sarah	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
Leggett, Britton	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning The Future for AI in the Marketing Classroom
Lehrke, Stéfany	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Levine, Lindsay	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases
Li, Dan	The Role of Affective Involvement and Product Type in AI-Generated Ads
Li, Xixi	The Personality of Subtlety: Trait-Driven Avoidance of Prominent Logos in Luxury Consumption
Li, Yingying	Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity
Li, Yuan	Human or AI? Investigating Gender-Based Differences in Customer Experience
Liang, Yan Danni	The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
Lichters, Marcel	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
Lick, Erhard	Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting Devices
Liu, Hongfei	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Loes, Marianne	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning
Lohmann, Katharina	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
Lopez, Alberto	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value
Lopez, Florian	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
Lorenz, Melanie	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation Corporate Partnerships in Marketing Education
Lou, Xingqiu	Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads
Lowe, Ben	Advertising Cues for New Products and their Impact upon Consumer Perceptions
Lu, Shih-Hao	Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing
Lund, Kaisa	Scent Effects on Product Color Choices
Luo, Eddie	Advertising Cues for New Products and their Impact upon Consumer Perceptions
Lussier, Bruno	How Exercise Buffers Effects of Anxiety on Sales Performance
M
Macsween, Sara	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
Madhavaram, Sreedhar	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability
Mafael, Alexander	Conceptualizing Product Recall Effectiveness
Magnier, Alexandre	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
Maheshwari, Prateek	Value Creation in Higher Education: A Systematic Review and Future Research Agenda
Makama, Christine Aliyu	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Makarem, Suzanne	Privacy vs. Personalization in Healthcare Provider Responses to Online Reviews
Malhotra, Neeru	Brand Globalness and User Engagement: A Cross-Cultural Investigation Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Malik, Aneela	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Mandolfo, Marco	Special Session on Neuroscientif Insights
Manis, K.T.	Pre-Service Tipping and Cognitive Effort in Service Contexts
Manrai, Ajay	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Manthey, Kristin	Communicating Quantitative Information Effectively A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium Environments
Marder, Ben	Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Maria T S, Christy	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Marina, Thiébault	Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing Fewer, Better, Longer: Moral Reframing of Luxury Among Sustainability-Oriented Consumers
Markos, Ereni	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation
Marriott, Hannah	Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
Marshall, Glen	Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities
Marti, Candice	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Martin, Key	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning
Martz, Ben	Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
Matherly, Ted	The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial Behavior
Mathis, David	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior
Matsuda dos Santos, Monique	Evaluating Moral Motives in Consumption Shadowed by Morality: Moral Motives and Informal Economic Engagement
Mccarthy, Ian	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning
McCarthy, Teresa	Recycled or Recyclable? The Role of Retail Context
McCullough, Ellen	Increasing Financial Access through Marketing
McDougal, Elizabeth	She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity
McGrath, Helen	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
McLean, Graeme	Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations
McMullan, Kylie	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Menon, Preetha	From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns
Menvielle, Loick	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective From Influence to Adherence: Social Media Opinion Leaders in Healthcare
Messie Pondie, Thierry	Hunting for Digital Talent: How HR Marketing is Reinventing Growth for African SMEs
Michelsen, Meg	Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective
Milfeld, Tyler	Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising
Miller, Elizabeth	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Mills, Adam	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning
Milne, George	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Mione, Anne	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
Mishra, Prashant	Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age
Mobley, Nicholas	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers
Mohan, Max	Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
Mohr, Sarah Victoria	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Monzer, Carla	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
Mookim, Sanjana	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Moon, Ajung	The Influence of Social Stigma on Robotic Service Encounters
Mora, José-Domingo	Social Context and Balance Amount-Variety
Morgan, Heather	Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
Moulard, Julie	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?
Mouritzen, Simone L. T.	Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer Marketing
Mujica, Samantha	Social Movements and Identity Management in Brand Communities
Muller, Andriele	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
Munzel, Andreas	Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Murthy, Meta Dev Prasad	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
Murugesan, Sivaranjan	Turning Disappointment into Intent: Generative AI Co-Creation in Action
N
Nafees, Lubna	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
Ngamsiriudom, Waros	Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education
Nguyen, Thi Phuong Lan	Unlocking the Future of Pharmaceutical Marketing: A Pioneering Engine for Growth, Adaptability, and Competitive Advantage Through Advanced Analytics and Unified Measurement
Nichols, Bridget	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Nichols, Bridget	Aligning Sustainability Between First and Last Mile
Nikolov, Nik	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison
Nirjar, Abhishek	AMS Review’s Theories of Sustainability: What’s Next?
Norberg, Patricia	Communicating Quantitative Information Effectively
Norman Kennedy, Karen	Should Sales Managers Delegate? It Depends on Time Management Skills
Nowlin, Edward	Should Sales Managers Delegate? It Depends on Time Management Skills
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O'Connor, Kenneth	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning
Oetzel, Sebastian	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail?
Orlowski, Marissa	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails
Ortinau, David	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
Osei-Frimpong, Kofi	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
Ospanaliyeva, Raushan	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Osterberg, Erich	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Ostinelli, Max	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Osuna Soto, Ignacio	AMS Review’s Theories of Sustainability: What’s Next?
Overby, Haeden	When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream Communities
P
Paik, Sung-Hee	Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
Palo, Teea	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
Paluch, Stefanie	Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized Recommendations
Pangarkar, Aniruddha	Reimagining Prestige: Secondhand Luxury Consumption in China
Pant, Logan	Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education
Parajuli, Jasmine	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives Exploring AI Bias: A Comprehensive Review
Pardo Jaramillo, Sergio	AMS Review’s Theories of Sustainability: What’s Next?
Park, Eunho	Social Movements and Identity Management in Brand Communities
Parke, Perry	Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Parker, Janna	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning Artificial Intelligence and Low Involvement Purchasing Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
Pasham, Mo	The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
Patri, Wenkat	Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm
Paukstyte, Ausra	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Paul, Dr.Justin	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
Paul, Mritunjoy	When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded Products
Peasley, Michael	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Pelet, Jean-Éric	Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting Devices
Pelton, Lou	Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education
Penas, Fabiana	Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
Pentina, Iryna	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
Perrine, Descmichel	Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing
Petersen, Andrew	Roles and Effects of Authenticity and Homophily in Influencer Marketing
Peterson, Mark	The Future for AI in the Marketing Classroom AMS Review’s Theories of Sustainability: What’s Next?
Petit, Laura	Sports Team Logos and Product Quality – Judging the Book by Its Cover
Petrescu, Maria	The Marketing Education Ecosystem: Value Co-Creation and Educational Experience Cognitive and Affective Pathways in the Student Experience
Philp, Matthew	How Exercise Buffers Effects of Anxiety on Sales Performance
Pich, Christopher	Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
Pitt, Christine	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Pitt, Leyland	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning
Pittman, Matthew	Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising
Pizzutti, Cristiane	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
Poncin, Ingrid	Toward a Measurement of Sensory Richness: An Exploratory Approach
Poujol, Juliet F.	How Territory Perception Impacts the Employer Brand for Salespeople
Pourabedin, Zahra	Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
Prasad, Vishnu	Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm
Professor, Rajagopal	Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree
Pujari, Devashish	Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries
Purwanegara, Mustika Sufiati	The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
R
Racat, Margot	The Influence of Social Stigma on Robotic Service Encounters
Rahman, Syed Mahmudur	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Raithel, Sascha	Conceptualizing Product Recall Effectiveness
Rajagopal, Ananya	Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism
Ramadhan, Rhesa Muhammad	The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
Ramankutty, Pooja	Faith or Fifth Ave? Testing the Strength of Religiosity and Spirituality on the Likelihood of Engaging in Retail Therapy in Younger Generations
Ramey, Rachel	Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis Increasing Financial Access through Marketing
Ramsey, Erika	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Rancati, Gaia	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions Special Session on Neuroscientif Insights
Rancati, Gaia	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Rane, Avni	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review
Rangaswamy, Arvind	Roles and Effects of Authenticity and Homophily in Influencer Marketing
Ranjan, Ravi	The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change
Rau, Lea	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Reardon, James	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Rehman, Varisha	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Renshaw, Carl	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Richards, Melanie	Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
Richards, Melanie	The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
Richardson, Theodore	From Students to Customers: The Consumerization of AI-Enhanced Education
Riehle, Ramona	Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation
Riley, Jen	Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
Ringle, Christian M.	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Riofrio Lara, Andres	Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
Riskos, Kyriakos	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
Rodriguez, Michael	Rethinking Sales Organization Structure and Roles in the Age of AI
Roemer, Ellen	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
Rollin, Robér	The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions
Rosenberger, Philip	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail?
Ross, Lisa Michelle	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
Rossi, Patricia	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Roux, Alizée	Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study Website Ecodesign: A Multi-Stakeholder Exploratory Study of Perceptions, Expectations, and Practices
Rutherford, Audra	From Students to Customers: The Consumerization of AI-Enhanced Education
Ruzeviciute, Ruta	Scent Effects on Product Color Choices
Ryan, Annmarie	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
Rynarzewska, Ania Izabela	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police The Loneliness Pandemic: The role of Validation Seeking and Social Comparison Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Röndell, Jimmie	Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation
S
S. B., Deborah Joshi	Ethical Co-Creation in AI-Integrated Learning: A Service Ecosystem Perspective From Students to Customers: The Consumerization of AI-Enhanced Education
Safari, Aswo	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce Consumer Relationship Development with POI-Retailers – A Three Study Approach
Saffari, Elaheh	Empathic AI and Brand Dynamics: How Brand Power Shapes Customer Experiences
Saini, Amit	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Salgado, Stéphane	User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
Santhanam, Subhashini	Turning Disappointment into Intent: Generative AI Co-Creation in Action
Sarkar, Mainak	A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value Predictions
Savelli, Elisabetta	From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce
Scarano, Monica	The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers
Schefbänker, Katrin	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Schillo, R. Sandra	Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries
Schorro, Olivier	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent?
Schramm-Klein, Hanna	The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions Beyond Touch - Redefining Inclusive Digital Commerce
Schrank, Regina	Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
Seipel, Scott	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Sekar, Samuel	Unintended Consequences of the United States’ FDA’s New Nutrition Facts Label on Consumer Perceptions and Food Choices Ethical Co-Creation in AI-Integrated Learning: A Service Ecosystem Perspective From Students to Customers: The Consumerization of AI-Enhanced Education
Sen, Sandipan	Reimagining Prestige: Secondhand Luxury Consumption in China
Seock, Yoo-Kyoung	Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
Shah, Prutha	When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
Shah, Purvi	When Context Drives Choice in In-Vehicle Coupon Acceptance
Shah, Syed Mohammad Ali	Brand Resilience in the Face of Layoffs
Sharma, Chandni	Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective
Sharma, Himani	Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda
Sharma, Pradeep Kumar	Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
Sharma, Priyanka	AI-driven B2B firm practices and Stakeholder Well-being
Sheeraz, Muhammad	My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand Loyalty
Shin, Hyunju	Human or AI? Investigating Gender-Based Differences in Customer Experience
Shoreibah, Ream	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail
Sidlauskiene, Justina	When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media
Simon, Françoise	How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms
Singh, Amit	A Multimodal Study on Virtual Influencers and Audience Engagement
Sinha, Mona	Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Sivakumar, K	AI and Service Heterogeneity: A Conceptualization
Skudiene, Vida	Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming Services
Sleep, Stefan	Corporate Partnerships in Marketing Education Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Soltaninejad, Ali	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Sotelo-Duarte, Manuel	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree
Srivastava, Dr.Rajesh Kumar	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
Stewart, Kristin	Sports Team Logos and Product Quality – Judging the Book by Its Cover
Steyn, Theunis	The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial Behavior
Stokburger-Sauer, Nicola	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Stolk, Arjen	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Stolze, Hannah	Aligning Sustainability Between First and Last Mile
Subedi, Bhaskar Upadhyaya	Pre-Service Tipping and Cognitive Effort in Service Contexts
Suh, Wangsuk	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
Survilaitė, Eimantė	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch
Suttikun, Chompoonut	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Sutton-Brady, Catherine	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Swain, Ajaya	When Context Drives Choice in In-Vehicle Coupon Acceptance
Swaminathan, Srinivasan	Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel Decision-Making Is Empowerment the Panacea for Sales Performance?
Swani, Kunal	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation
Syrdal, Holly	She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity
Szocs, Courtney	Scent Effects on Product Color Choices
Söhngen, Lennardt	Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
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Taieb, Basma	Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting Devices
Tang, Elina	Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized Recommendations
Tanner, Sean	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
Tariq, Iqra	Effect of Influencer Marketing on Online Cart Abandonment
Teichmann, Karin	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Teymouri Athar, Hesam	The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
Thakur, Ramendra	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance
Thomas, Asha	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Thomas, Michael	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases
Torres, Jose Saavedra	Pre-Service Tipping and Cognitive Effort in Service Contexts
Toti, Jean-François	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality
Tower, Annette	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
Tran, Gina	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining
Tran, Huyen Thi Thanh	Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing
Tønnesen, Mathilde H.	Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer Marketing
U
Usmani, Sania	Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer Involvement
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V, Vishnu Prasad	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
van de Sandt, Julia	A Perfect Match: How Product Price Affects Credit Card Choice
Vande Kerckhove, Corentin	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Vanmeter, Rebecca	Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework The Future for AI in the Marketing Classroom
Vasavada, Falguni	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Veloutsou, Cleopatra	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
Venciute, Dominyka	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Venciūtė, Dominyka	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Vigness, Rachel	Cognitive and Affective Pathways in the Student Experience
Visentin, Giovanni	Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
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Waldsmith, Casey	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
Wali, Faisal	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
Walker, Doug	Should Sales Managers Delegate? It Depends on Time Management Skills
Wang, Jiayue	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Wang, Jui Sheng	Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail Stores
Wang, Miao	Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Wang, Shu	Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries
Wang, Tongxi	Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases
Wang, Yuqi	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations
Wang, Yuxi	Environmental Impact of Public EV Charging Stations
Wang, Ziyi	Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and Decision-Making Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming E-Commerce
Wanjugu, Sabinah	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages
Ward, Amy	Circular Fashion: Exploring Renting as an Access-Based Form of Consumption
Wasmundt, Pauline	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Wergin, Rand	Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities
Wetzels, Martin	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Wetzler Tremosa, Andrea	Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Whelan, Brian	Synthetic Sincerity: Reframing Brand Authenticity in the Age of Artificial Intelligence
Whitman, Maggie	The Devil Wears Prada…and Sells You Things You Don’t Need: Understanding the Role of Influencers in Consumers’ Purchase Motivation
Wilkerson, Aaliyah	Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis
Williams, Grant	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Wistedt, Ugné	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce Consumer Relationship Development with POI-Retailers – A Three Study Approach
Wong, Christopher Yee	The Influence of Social Stigma on Robotic Service Encounters
Worley, Whitney	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Wu, Shuang	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives From Content to Connection: Understanding Gifting Behavior in Live Streaming
Y
Yaabdollahi, Samira	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Yadav, Neha	In the Virtual World: Consumer Perception of Luxury Brands on Metaverse
Yang, Jasmine	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Yasar, Buket	Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership
Yi, Angela	Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age
Yim, Frederick H K	Is Empowerment the Panacea for Sales Performance?
Yoon, Gunwoo	Brand Engagement Across Cultures: Integrating Consumer Diaries and Automated Text Analysis
Yoon, Rin	Consumer Psychology at the Point of Transaction—Dissertation Award Submission
Yoon, Sukki	Recycled or Recyclable? The Role of Retail Context
Yousefi, Vahid	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Yu, Chenyu	Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel Decision-Making
Yu, Lan	Brand Resilience in the Face of Layoffs
Yu, Yunzhijun	Unintended Harm in AI System Transitions: How Corporate Model Changes Disrupt Consumer Trust
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Zamudio, Cesar	Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective
Zhang, Haisu	When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded Products
Zhao, Lin	The Personality of Subtlety: Trait-Driven Avoidance of Prominent Logos in Luxury Consumption
Zhou, Tianlin	Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
Zhu, Jianjun	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations
Zonghui, Li	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
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Žukauskas, Karolis	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch

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