2026AMSAC: 2026 AMS ANNUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

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3C Brick-and-Mortar Retail	Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail Stores
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Absorptive Capacity	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions
Access-based consumption	Circular Fashion: Exploring Renting as an Access-Based Form of Consumption
Active and passive user engagement	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Adaptation	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce
Adaptive Marketing	Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
Adaptive Selling	Is Empowerment the Panacea for Sales Performance? Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
adjudication theory	Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education
Adoption behavior	From Influence to Adherence: Social Media Opinion Leaders in Healthcare
Adoption intention	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective
advertisements	Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads
Advertising	Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising The Role of Affective Involvement and Product Type in AI-Generated Ads How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms Advertising Cues for New Products and their Impact upon Consumer Perceptions Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Advertising Communication	Communicating Quantitative Information Effectively
advertising effectiveness	The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity Political Actor Response Strategies After Unforeseen Political Violence
Advertising language	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Affective involvement	The Role of Affective Involvement and Product Type in AI-Generated Ads
Affective Neuroscience	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
affiliation	From Content to Connection: Understanding Gifting Behavior in Live Streaming
Affiliative and dominant interaction	The Influence of Social Stigma on Robotic Service Encounters
affordances	A Process Model of Value Proposition Emergence: Collective Affordances, Complementarity, and Contextualization
Age differences	When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
Age-Targeted Appeals	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Agency	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Agency theory	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
agri-entrepreneurship	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
Agriculture	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
Agritourism	Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
AI	Beyond Touch - Redefining Inclusive Digital Commerce Artificial Intelligence and Low Involvement Purchasing Empathic AI and Brand Dynamics: How Brand Power Shapes Customer Experiences Digital to Value Mindset for AI-Augmented Customer Experience Exploring AI Bias: A Comprehensive Review Human or AI? Investigating Gender-Based Differences in Customer Experience AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI The Future for AI in the Marketing Classroom Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations
AI accountability	Exploring AI Bias: A Comprehensive Review
AI affordance	Patient Agency in Technology‑Mediated Healthcare Services
AI agents	The Algorithmic Arbiter: User Responses to AI vs Human Content Moderation and Implications
AI Assistants	Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm
AI Automation	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
AI bias	Exploring AI Bias: A Comprehensive Review
AI chatbot	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent?
AI chatbots	From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce
AI companion	How to Enhance Credibility of Human-Twin Chatbots: Appearance or Personality?
AI Diagnostic-Support tool	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
AI Disclosures	When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
AI Efficacy	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
AI Ethics	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing
AI fairness	Exploring AI Bias: A Comprehensive Review
AI LLM Brand Loyalty	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
AI LLM Brand Personality	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
AI LLM Branding	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
AI Messaging	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
AI powered-personalisation	Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming Services
AI Problematic Issues and Insights	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
AI Research	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
AI Sales Roleplays	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay
AI System Quality	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay
AI Threat	Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective
AI Transparency	Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
AI transparency framing	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content
AI Trust	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
AI vs Human decisions	The Algorithmic Arbiter: User Responses to AI vs Human Content Moderation and Implications
AI-Augmented Empathy	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
AI-driven consumption	When AI Goes Shopping: Scenarios and Challenges of Future Consumers
AI-driven practices	AI-driven B2B firm practices and Stakeholder Well-being
AI-generated content	College Students’ Perceptions of AI-Generated Content in the Field of Marketing
AI-mediated communication	When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media
Algorithims	Synthetic Sincerity: Reframing Brand Authenticity in the Age of Artificial Intelligence
Algorithmic Trust	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
alignment cost	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Ambidexterity	Rethinking Sales Organization Structure and Roles in the Age of AI
amount	Social Context and Balance Amount-Variety
AMS	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations Building a Customer-Centric Innovation Platform with the Digital Twin Boosting Marketing Performance through Rigorous NPS Practice Call-to-Action Button Elements Can Influence Sharing Information Discussion of the AMS BTB Projects and Process
AMS Job Board	Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
AMS Social Media	Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives
AMSR	Transaction, Exchange, and the Technology: Rethinking AI Deployment in Marketing Work
Anchoring	The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
androgynous	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
Anger	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Animal-protein	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption
Anthropomorphism	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants
Anti-smiking campaigns	The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers
Anxiety	How Exercise Buffers Effects of Anxiety on Sales Performance
Arousal	From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases
Artifical Intelligence	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Artificial Empathy	FrAInd or Fraud? When Empathetic AI Creates Impolite Customers
Artificial inteligence	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Artificial Intelligence	Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads The Role of Affective Involvement and Product Type in AI-Generated Ads A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value Predictions From Students to Customers: The Consumerization of AI-Enhanced Education Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing Bridging the AI Readiness Gap: From Belief to Behavior Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets Synthetic Sincerity: Reframing Brand Authenticity in the Age of Artificial Intelligence Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda FrAInd or Fraud? When Empathetic AI Creates Impolite Customers Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources The Future for AI in the Marketing Classroom Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Artificial Intelligence (AI)	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective Rethinking Sales Organization Structure and Roles in the Age of AI Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
attachment	Unintended Harm in AI System Transitions: How Corporate Model Changes Disrupt Consumer Trust
Attention Restoration Theory	Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and Decision-Making
Attribution	A Perfect Match: How Product Price Affects Credit Card Choice
Attribution of blame	Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
attribution theory	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
Audience engagement	When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media
augmented reality	Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
Authenticity	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior Roles and Effects of Authenticity and Homophily in Influencer Marketing
Authenticity and Trust in AI Marketing	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
Authenticity perceptions	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content
Automobile Industry	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
autonomous consumers	When AI Goes Shopping: Scenarios and Challenges of Future Consumers
autonomy	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age Giving with Eyes Open: Transparency and the Psychology of Digital Nudges
avatar	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
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B2B	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions
B2B actor engagement	Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation
B2B buyer well-being	AI-driven B2B firm practices and Stakeholder Well-being
B2B marketing	Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing Strategies AI-driven B2B firm practices and Stakeholder Well-being
B2B networks	Beyond Relationship Development: Network Resilience at the Dissolution Stage
B2B relationships	Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
B2B2C ecosystems	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
B2C relationship	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce
B2C relationship development	Consumer Relationship Development with POI-Retailers – A Three Study Approach
Bandwagon Effect	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
bayesian learning	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Behavioral biases	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Behavioral decision making	Pre-Service Tipping and Cognitive Effort in Service Contexts
behavioral neuroscience	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Behavioral pedigree	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree
Behavioral responses	The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption
Behavioral Segmentation	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Behaviour pricing	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Belief-Behavior Gap	Bridging the AI Readiness Gap: From Belief to Behavior
Beverages	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails
Biased recommendation agent	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Bibliometric analysis	Exploring AI Bias: A Comprehensive Review
Biophilic Design	Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and Decision-Making Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming E-Commerce
Bitcoin	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
Bitcoin treasury companies	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
Blue Ocean Strategy	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
BNPL	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Bot activity	When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream Communities
Bounded Rationality	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Brain-Computer Interface	Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized Recommendations
Brand	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism Empathic AI and Brand Dynamics: How Brand Power Shapes Customer Experiences
Brand Activism	Review Bombing as a Consequence of Brand Activism
Brand Association Reaction Time Test	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Brand attitude	Defining Characteristics of Influencer Marketing Programs for the Greater Good
Brand authenticity	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content Synthetic Sincerity: Reframing Brand Authenticity in the Age of Artificial Intelligence She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity
Brand Collaboration	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Brand communities	Social Movements and Identity Management in Brand Communities Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership
Brand engagement	Brand Engagement Across Cultures: Integrating Consumer Diaries and Automated Text Analysis
Brand Equity	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties
Brand globalness	Brand Globalness and User Engagement: A Cross-Cultural Investigation
brand identity and ideology	Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
Brand Imperialism	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
Brand Information	Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm
Brand Love	From Fans to Co-Creators: Building Brand Love with the Savannah Bananas
Brand Management	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Brand Marketing	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review
brand personality	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
Brand positioning	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality
brand power	Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
Brand Privacy	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation
Brand Privacy Reputation	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation
Brand quality	Sports Team Logos and Product Quality – Judging the Book by Its Cover
brand recovery	Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties
brand sincerity	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
brand stories	She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity
brand trustworthiness	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent?
brand value	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value
branding	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
brands	Brand Resilience in the Face of Layoffs
Brand’s CSR reputation	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Bricolage	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
bridging academia and industry	Corporate Partnerships in Marketing Education
brutal-honesty fitness influencers	How Brutal Honesty Fitness Influencers Communicate to Followers
Business Performance	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Business relationships	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Business-to-Business (B2B)	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
Business-to-Consumer (B2C)	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
Buy Now Pay Later	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Buying decision	Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism
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C2C markets	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
Caffeine	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
Career Support	Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
Caregiver Status	Bites of Relief: Caregiving, Vulnerability, and Food Choice
Caregiving	Bites of Relief: Caregiving, Vulnerability, and Food Choice
Categorization	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails
Causal inference	Environmental Impact of Public EV Charging Stations Roles and Effects of Authenticity and Homophily in Influencer Marketing
Celebrity Endorsements	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
CEO overconfidence	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity?
Channel Marketing	Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail Stores
Charisma	How Exercise Buffers Effects of Anxiety on Sales Performance
Charitable giving	The Coolness-Impact Dilemma in Charity Campaigns
charity donation	Giving with Eyes Open: Transparency and the Psychology of Digital Nudges
Chatbot	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective Human or AI? Investigating Gender-Based Differences in Customer Experience When Does Positive Feelings toward Chatbot Backfire?
chatbots	How to Enhance Credibility of Human-Twin Chatbots: Appearance or Personality?
Choice architecture	Pre-Service Tipping and Cognitive Effort in Service Contexts
Choice-based conjoint	Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
Chronological Age	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Circular Economy	Circular Fashion: Exploring Renting as an Access-Based Form of Consumption
Classroom Engagement	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning
climate communication	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
climate messaging	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
climate psychology	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
CMO	When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Co-branding	Sports Team Logos and Product Quality – Judging the Book by Its Cover
co-creation	From Fans to Co-Creators: Building Brand Love with the Savannah Bananas Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
co-viewing	Social Context and Balance Amount-Variety
Cognition	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
Cognitive and Affective Pathways	Cognitive and Affective Pathways in the Student Experience
Cognitive appraisal theory	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
Cognitive Bias	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review Communicating Quantitative Information Effectively
Cognitive dissonance	Reimagining Prestige: Secondhand Luxury Consumption in China
Cognitive effort	Pre-Service Tipping and Cognitive Effort in Service Contexts
Cognitive Fatigue	Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and Decision-Making
Cognitive Overload	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Cognitive Psychology	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior
Cognitive-regulatory gap	Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
color	Scent Effects on Product Color Choices
Commerce	Beyond Touch - Redefining Inclusive Digital Commerce
Commitment	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce Divergence in Consumer-Brand Relationships: The Role of Competing Identifications
Communication	Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism
Communication quality	Should Sales Managers Delegate? It Depends on Time Management Skills
Comparative Chance	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
compensating differentials	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value
Competitive Advantage	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
Compromise effect	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
computer vision	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
computer-generated images (CGI)	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
Concealed Emotion	The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
congruency	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
Consciousness	Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
Consideration	Wishlists and Their Implications in Online Retail Settings
Construal Level Theory	The Coolness-Impact Dilemma in Charity Campaigns Divergence in Consumer-Brand Relationships: The Role of Competing Identifications The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
Construal-Level Theory	Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective
Consultation	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
consumer activism	Unintended Harm in AI System Transitions: How Corporate Model Changes Disrupt Consumer Trust
Consumer adoption	Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda
Consumer Agency	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail
Consumer Attitudes	Aligning Sustainability Between First and Last Mile
Consumer autonomy	Beyond Touch - Redefining Inclusive Digital Commerce
Consumer avoidance	The Personality of Subtlety: Trait-Driven Avoidance of Prominent Logos in Luxury Consumption
consumer behavior	From Students to Customers: The Consumerization of AI-Enhanced Education Social Context and Balance Amount-Variety Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial Behavior Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals Special Session on Neuroscientif Insights
Consumer behaviour	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Consumer Brand Engagement	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
consumer citizenship behaviors	Divergence in Consumer-Brand Relationships: The Role of Competing Identifications
Consumer Coping Strategies	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Consumer Decision Journey	Wishlists and Their Implications in Online Retail Settings
Consumer decision-making	Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and Decision-Making Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
Consumer diaries	Brand Engagement Across Cultures: Integrating Consumer Diaries and Automated Text Analysis
Consumer empowerment	Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel Decision-Making
Consumer Engagement	Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming E-Commerce Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
Consumer experience	Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework
Consumer finance	Consumer Psychology at the Point of Transaction—Dissertation Award Submission
consumer involvement	Unintended Consequences of the United States’ FDA’s New Nutrition Facts Label on Consumer Perceptions and Food Choices Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer Involvement
Consumer loyalty	Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Consumer Mindset	Turning Disappointment into Intent: Generative AI Co-Creation in Action
Consumer misbehavior	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
Consumer Morality	Evaluating Moral Motives in Consumption
Consumer Motivation	The Devil Wears Prada…and Sells You Things You Don’t Need: Understanding the Role of Influencers in Consumers’ Purchase Motivation
Consumer Neuroscience	The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
consumer orientation	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity?
Consumer Perceived Ethicality	AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity
Consumer politeness	FrAInd or Fraud? When Empathetic AI Creates Impolite Customers
Consumer Privacy	Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis
Consumer Resilience	Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
Consumer Self-Concept	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
consumer skepticism	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
Consumer spending	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
Consumer Trust	From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce Unintended Harm in AI System Transitions: How Corporate Model Changes Disrupt Consumer Trust When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
Consumer Vulnerability	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age Bites of Relief: Caregiving, Vulnerability, and Food Choice Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
Consumer Well-Being	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail Bites of Relief: Caregiving, Vulnerability, and Food Choice
Consumerism	Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
Consumer–AI interaction	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content
consumption	Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
Consumption effort	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
consumption frequency	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
consumption quantity	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
consumption trade-offs	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
consumption values	From Content to Connection: Understanding Gifting Behavior in Live Streaming
Consumption Values Theory	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective
Content moderation	The Algorithmic Arbiter: User Responses to AI vs Human Content Moderation and Implications
content strategy	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Context Effects	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
Contextual Effect	Recycled or Recyclable? The Role of Retail Context
Contextual Marketing	When Context Drives Choice in In-Vehicle Coupon Acceptance
Control Concentration Index (CCI)	Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel Decision-Making
conversational pedagogical agents	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Conversion Timing	A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium Environments
Coolness	The Coolness-Impact Dilemma in Charity Campaigns
Coping Strategies	Bites of Relief: Caregiving, Vulnerability, and Food Choice
corporate misconduct	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch
corporate partnerships	Corporate Partnerships in Marketing Education
corporate social responsibility	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities
Corporate social responsibility (CSR)	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Cosmetic Industry	Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Cost Leader	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
costly signaling theory	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
creativity	The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation
Crisis Communication	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Critical Incident Technique	Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis
Cross-border e-commerce	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce Consumer Relationship Development with POI-Retailers – A Three Study Approach
Cross-country survey	The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers
Cross-cultural	Brand Engagement Across Cultures: Integrating Consumer Diaries and Automated Text Analysis
Cross-cultural marketing	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
crossmodal correspondence	Scent Effects on Product Color Choices
Crowdfunding	When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded Products Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
Cryptocurrency	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
CSR communication	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
CSR–luxury paradox	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Cue utilization	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
Cultural tightness-looseness	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Curriculum Development	Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
Curriculum Innovation	Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
Customer Aggression	When Does Positive Feelings toward Chatbot Backfire?
Customer Centricity	Building a Customer-Centric Innovation Platform with the Digital Twin
customer engagement	Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming Services The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
customer experience	Digital to Value Mindset for AI-Augmented Customer Experience The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect Human or AI? Investigating Gender-Based Differences in Customer Experience Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award Submission
Customer Experience Management	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
customer journey	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
customer lifetime value	A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value Predictions
Customer Orientation	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent? The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
customer relationship management	A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value Predictions
Customer satisfaction	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail? Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes Empathic AI and Brand Dynamics: How Brand Power Shapes Customer Experiences On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains Pre-Service Tipping and Cognitive Effort in Service Contexts How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity?
Customer service teams	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Customer Trust	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Customer Vulnerability	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison
customer-Based Brand Equity (CBBE)	Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
Customization	AI and Service Heterogeneity: A Conceptualization
C³ED Index	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
D
Dark kitchen	Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism
Data Breach	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Data Envelopment Analysis	Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail Stores
Data Privacy	Call-to-Action Button Elements Can Influence Sharing Information
De-tigmatization	Reimagining Prestige: Secondhand Luxury Consumption in China
Deception	Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
deception detection	Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Decision making	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Decoy effect	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
deep learning	A Deep Learning Model to Capture Self-Fulfilling Prophecies and Diverging Paths in Customer Lifetime Value Predictions
default	Giving with Eyes Open: Transparency and the Psychology of Digital Nudges
Default effects	Pre-Service Tipping and Cognitive Effort in Service Contexts
Delegation	Should Sales Managers Delegate? It Depends on Time Management Skills
Deliberation	Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce
Depersonalization	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
design activities	Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries
design innovation	Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries
Design Science Research	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Destination Familiarity	When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations
Destination loyalty	Revisiting Identity Salience as Driver of Revisit Intent and WOM
Destination Marketing	When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
Diagnostic Accidental & Provoked Luck	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
Diagnostic Equity	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
Differentiator	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
Digital	Hunting for Digital Talent: How HR Marketing is Reinventing Growth for African SMEs
Digital assistants	Beyond Touch - Redefining Inclusive Digital Commerce Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
digital branding	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products
Digital consumer behavior	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Digital Consumption	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
digital eco-design	Website Ecodesign: A Multi-Stakeholder Exploratory Study of Perceptions, Expectations, and Practices Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study
Digital Environments	Toward a Measurement of Sensory Richness: An Exploratory Approach
Digital Marketing	How to Enhance Credibility of Human-Twin Chatbots: Appearance or Personality? Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
digital marketing strategies	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
digital markets	Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age
digital mindset	Digital to Value Mindset for AI-Augmented Customer Experience
Digital point-of-sale (POS)	Pre-Service Tipping and Cognitive Effort in Service Contexts
Digital servitization	Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
Digital Tipping	The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
Digital Twin	Building a Customer-Centric Innovation Platform with the Digital Twin
Direct and indirect sales	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
Disability	Beyond Touch - Redefining Inclusive Digital Commerce
Disclosure	College Students’ Perceptions of AI-Generated Content in the Field of Marketing
Disclosure Effects	Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer Marketing
Disclosure motivation effects	Not Just What, But How: The Framing Effects of AI Disclosure in Marketing Content
Disinformation	Review Bombing as a Consequence of Brand Activism
Distributor well-being	AI-driven B2B firm practices and Stakeholder Well-being
doctoral students	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
Dominant Logic	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
dual process theory	Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Dual-process theory	Pre-Service Tipping and Cognitive Effort in Service Contexts The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
dual-task interference	Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Dynamic Capabilities	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
dynamic pricing	Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award Submission
E
E-commerce	Wishlists and Their Implications in Online Retail Settings From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce
Early Adopter	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Early Cancer Diagnosis	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
ecommerce	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products
Economic Strain	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
education ecosystem	The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
educational experience	Cognitive and Affective Pathways in the Student Experience
Educational Technology	From Students to Customers: The Consumerization of AI-Enhanced Education
EEG / Physiological Measurement	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Elaboration Likelihood Model	The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption
Electric Vehicles	Environmental Impact of Public EV Charging Stations
electrodermal activity (EDA)	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
Embarrassment	Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases The Influence of Social Stigma on Robotic Service Encounters
Emergent Consumer Method	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Emerging Technologies	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
emotion and decision-making	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Emotion-Attention-Action Pathways	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Emotional Drain	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
emotional eating	Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
Emotional exhaustion	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
Emotional expression intensity	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Emotional Support	I am Supported: The Influence of Social Network on Customers in Game Live Streaming
Emotions	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award Submission
empathy	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent? From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
employee compensation	Brand Resilience in the Face of Layoffs
employee experience	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value
Employee Relationship Orientation	Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Employee well-being	Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity
employee-based brand equity	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value
Employer brand	How Territory Perception Impacts the Employer Brand for Salespeople
employer brands	Brand Resilience in the Face of Layoffs
Empowering leadership	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Empowerment	The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants
Endorser	How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms
Endowment	When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Engagement	The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream Communities
Enrollment	When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Enterprise AI Tools	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Entity Sentiment	The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change
Entrepreneurial capability	Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
Entrepreneurial digitalisation	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
Entrepreneurial Orientation	Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
Entrepreneurship	Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Environemntal Policy	Environmental Impact of Public EV Charging Stations
Environment	When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
Environmental concern	Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising
environmental psychology	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Environmental turbulence	Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
Equity theory	Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity
Ethical AI in Education	Ethical Co-Creation in AI-Integrated Learning: A Service Ecosystem Perspective
Ethical Gold	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Ethical Readiness	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing Bridging the AI Readiness Gap: From Belief to Behavior
Ethics	The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants
Event-Experience-Narrative	The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
evolutionary psychology	Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
eWOM valence	The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of Ownership
Exclusive Messaging	The Secrets Marketing Experts Don’t Want You To Know
Exercise	How Exercise Buffers Effects of Anxiety on Sales Performance
Expectation Violation	Turning Disappointment into Intent: Generative AI Co-Creation in Action
expectation-disconfirmation	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Experiential Learning	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning Corporate Partnerships in Marketing Education
Experimental Design	A Perfect Match: How Product Price Affects Credit Card Choice
Experimental research	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
Experimentations	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
experiments	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Explainable AI (XAI)	Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
Exploratory Research	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
External Environment	When Context Drives Choice in In-Vehicle Coupon Acceptance
External Validity	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
Eye Tracking	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
eye-tracking	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
F
face	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
facial affect analysis	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Facial expressions	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Fairness	Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis
Fairness perceptions	Pre-Service Tipping and Cognitive Effort in Service Contexts
Fairness theory	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
Fake engagement	When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream Communities
Fake News	Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?
Fake Reviews	Review Bombing as a Consequence of Brand Activism Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Fan Engagement	From Fans to Co-Creators: Building Brand Love with the Savannah Bananas
fan-designed products	User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
Fashion	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral Circular Fashion: Exploring Renting as an Access-Based Form of Consumption
Fear of missing out	From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases
Fear of Missing Out (FoMO)	The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
female consumers	The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption
Femvertising	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
field study	Increasing Financial Access through Marketing
Film Marketing	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Financial	Hunting for Digital Talent: How HR Marketing is Reinventing Growth for African SMEs
Financial Decision-Making	A Perfect Match: How Product Price Affects Credit Card Choice
Financial decisions	From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
Financial Literacy	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
Financial Validation	When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded Products
Financing	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers
Fine Dining	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining
Fintech Marketing	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Firm adoption	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance
Firm marketing performance	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance
Firm optimism	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance
firm performance	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Firm Size	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
fitness	How Brutal Honesty Fitness Influencers Communicate to Followers
flow experience	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
Flow Theory	A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium Environments
Food	Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework
Food Choice	Unintended Consequences of the United States’ FDA’s New Nutrition Facts Label on Consumer Perceptions and Food Choices Bites of Relief: Caregiving, Vulnerability, and Food Choice
Food Consumption	From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns
Food Marketing	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Food sustainability	The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption
franchising	The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of Ownership
Freemium Business Models	A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium Environments
friction	Giving with Eyes Open: Transparency and the Psychology of Digital Nudges
fulfillment of social needs	The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption
future marketing strategies	When AI Goes Shopping: Scenarios and Challenges of Future Consumers
G
gain-loss framing	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Gains	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions
Gamification	Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
Gen AI	The Future for AI in the Marketing Classroom
Gen z	Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research
Gen Z Students	Between Values and Budgets: Gen Z Students' Justifications for Unethical Consumption
Gender	Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing Human or AI? Investigating Gender-Based Differences in Customer Experience She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity
gender bias	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Gender Stereotypes	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails
Gender-neutral	When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral
General AI Tools	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Generation Z	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Generative AI	The Role of Affective Involvement and Product Type in AI-Generated Ads AI and Service Heterogeneity: A Conceptualization Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning
Generative AI (GenAI)	Rethinking Sales Organization Structure and Roles in the Age of AI Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
Generative AI Co-Creation	Turning Disappointment into Intent: Generative AI Co-Creation in Action
Generative Artificial Intelligence (GAI)	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
Generative Artificial Intelligence (GenAI)	The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning
geographic colocation	The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of Ownership
Gift giving	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
gifting	From Content to Connection: Understanding Gifting Behavior in Live Streaming
Gini-Luck	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
Giver–receiver asymmetries	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Global Branding	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
Global Consumer Behavior	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Global marketing	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Global Marketing Research	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
GLS	I am Supported: The Influence of Social Network on Customers in Game Live Streaming
Governance	When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
Green advertising	Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising
Green Marketing	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review Environmental Impact of Public EV Charging Stations
Green Marketing Strategy	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
greenwashing	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
Greenwashing perception	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Grocery Retail	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail?
Grocery services	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Groundedness	Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming E-Commerce
Guilt Appeals	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
H
Hand hygiene	Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
handmade	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Health behaviors	From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns
Health system	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Healthcare	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
Healthcare interaction	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
HEALTHQUAL	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Healthy Food	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Hedonic Immersion Training	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay
Hedonic motivation	From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases
hedonic service	Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award Submission
Higher Education	From Students to Customers: The Consumerization of AI-Enhanced Education Value Creation in Higher Education: A Systematic Review and Future Research Agenda Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Homogeneity	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree
Homophily	Roles and Effects of Authenticity and Homophily in Influencer Marketing
Hospitality	Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
HR marketing	Hunting for Digital Talent: How HR Marketing is Reinventing Growth for African SMEs
human	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
Human Influencer	Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns
Human influencers	When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership
human technology interactions	Human or AI? Investigating Gender-Based Differences in Customer Experience
Human-Agent Interaction	The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect
Human-AI interaction	Unintended Harm in AI System Transitions: How Corporate Model Changes Disrupt Consumer Trust Patient Agency in Technology‑Mediated Healthcare Services
Human-AI romantic relationship	Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Human–AI interaction	From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce
Human–AI Symbiosis	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
Human–robot collaboration (HRC)	Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity
Humor	Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer Involvement Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers
Hybrid recovery	Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets
Hyper-personalization	Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized Recommendations
I
Idealization	How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms
identification	Divergence in Consumer-Brand Relationships: The Role of Competing Identifications
Identity	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Identity project	Reimagining Prestige: Secondhand Luxury Consumption in China
Identity salience	Revisiting Identity Salience as Driver of Revisit Intent and WOM
identity value	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value
Identity-Based Advertising	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Immersive Technologies	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Importance-performance map analysis	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Impulsive purchase	From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases
In-Depth Interview	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
In-store experience	Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
In-Vehicle Coupons	When Context Drives Choice in In-Vehicle Coupon Acceptance
Incentivization	Consumer Psychology at the Point of Transaction—Dissertation Award Submission
Inclusion	Beyond Touch - Redefining Inclusive Digital Commerce
Income	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality
India	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review
Indigenous	Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities
Inference-Making	Consumer Psychology at the Point of Transaction—Dissertation Award Submission A Perfect Match: How Product Price Affects Credit Card Choice
Influencer marketing	The Devil Wears Prada…and Sells You Things You Don’t Need: Understanding the Role of Influencers in Consumers’ Purchase Motivation Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral Judgment When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing Effect of Influencer Marketing on Online Cart Abandonment Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior Defining Characteristics of Influencer Marketing Programs for the Greater Good Roles and Effects of Authenticity and Homophily in Influencer Marketing How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Influencer marketing in fashion	Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral Judgment
Information Processing	Communicating Quantitative Information Effectively
Information quality	Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel Decision-Making
Innovation	Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation Advertising Cues for New Products and their Impact upon Consumer Perceptions
Innovation ambidexterity	Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
innovative strategies	Unlocking the Future of Pharmaceutical Marketing: A Pioneering Engine for Growth, Adaptability, and Competitive Advantage Through Advanced Analytics and Unified Measurement
Instagram	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
Institutional Theory	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
institutional trust	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
institutional work	Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation
Instrumental Variables	Environmental Impact of Public EV Charging Stations
Intelligent Emotion-Detecting Devices	Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting Devices
Intelligent Technologies	Transaction, Exchange, and the Technology: Rethinking AI Deployment in Marketing Work
Intent to Learn and Use	The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award Submission
Intention to quit	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
Intention-behaviour gap	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Interaction mediated by technology	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Intergenerational influence	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree
international scholars	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages
interpersonal interaction	From Content to Connection: Understanding Gifting Behavior in Live Streaming
Interviews	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Inventory Records	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Investor relations	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
Irritation	Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer Involvement
J
Jay customer	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
Job Demands-Resources (JD-R) Theory	Rethinking Sales Organization Structure and Roles in the Age of AI
job market	Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages
Job Performance	Is Empowerment the Panacea for Sales Performance?
joint consumption	Social Context and Balance Amount-Variety
Joy	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
K
Knowledge	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce
Knowledge Equity	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Knowledge Management	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Knowledge Sharing	Employee Relationship Orientation and its impact on Entrepreneurial Orientation and Knowledge Sharing for Innovation
Knowledge-Based View	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
L
Large Language Model	Immersive Negotiation Training Design as Empowerment for Media-Agencies in the Age of AI
Last Mile	Aligning Sustainability Between First and Last Mile
layoffs	Brand Resilience in the Face of Layoffs
Leaderboard	Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
Leadership transitions	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Learning Orientation	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Learning Quality	From Students to Customers: The Consumerization of AI-Enhanced Education
Lease-to-Own	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers
Linguistic novelty	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Live stream	When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream Communities
live streaming	From Content to Connection: Understanding Gifting Behavior in Live Streaming
Live Streaming E-commerce	Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and Decision-Making Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming E-Commerce
Live-streaming shopping	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Livestream commerce	From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases
LLM	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Locavore	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
Locus of Vulnerability	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability
Loneliness	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison
Longitudinal Study	Bridging the AI Readiness Gap: From Belief to Behavior
Lorenz Curve	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
Loyalty	Intergenerational Transfer of Brand Loyalty: Analysis of Behavioral Pedigree
Luxury	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
Luxury Brand	In the Virtual World: Consumer Perception of Luxury Brands on Metaverse
luxury consumption	Fewer, Better, Longer: Moral Reframing of Luxury Among Sustainability-Oriented Consumers
Luxury Hospitality Experience	Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting Devices
Luxury Retailing	Recycled or Recyclable? The Role of Retail Context
Luxury stigma consciousness	The Personality of Subtlety: Trait-Driven Avoidance of Prominent Logos in Luxury Consumption
M
M&A	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
Machine Learning	Exploring AI Bias: A Comprehensive Review Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior
machine-to-machine commerce	When AI Goes Shopping: Scenarios and Challenges of Future Consumers
Macromarketing	Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities
Management Responses	The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change
Manufacturing	Innovation Ambidexterity and Digital Servitization in Manufacturing under Environmental Turbulence
Market Based Assets	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
market ecosystem transformation	Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation
Market Knowledge	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
Market Orientation	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
Market Share	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
Market Systems	Shadowed by Morality: Moral Motives and Informal Economic Engagement
market-based resources	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Marketer	The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award Submission
Marketer-generated content	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Marketing	Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations Building a Customer-Centric Innovation Platform with the Digital Twin Boosting Marketing Performance through Rigorous NPS Practice Call-to-Action Button Elements Can Influence Sharing Information Discussion of the AMS BTB Projects and Process
marketing and public policy	Increasing Financial Access through Marketing
marketing capability	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities
marketing curriculum	Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education
Marketing Education	Bridging the AI Readiness Gap: From Belief to Behavior Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
Marketing Efficiency	Application of Data Envelopment Analysis to Assess Channel Marketing Efficiency in 3C Brick-and-Mortar Retail Stores
Marketing Ethics	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing
Marketing linguistics	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Marketing Management	Discussion of the AMS BTB Projects and Process
Marketing Practice	Call-to-Action Button Elements Can Influence Sharing Information Discussion of the AMS BTB Projects and Process
Marketing research	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
marketing strategy	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities
Marketing Technology	When Context Drives Choice in In-Vehicle Coupon Acceptance
Marketing Work	Marketing Work in a Post-Fact Environment: A Foundational Premises Approach? Transaction, Exchange, and the Technology: Rethinking AI Deployment in Marketing Work
match-up hypothesis	Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior
mate attraction motive	Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
Media Richness	Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
Medication proper use	From Influence to Adherence: Social Media Opinion Leaders in Healthcare
Memory	Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer Involvement
Mental processes	Effect of Influencer Marketing on Online Cart Abandonment
mentions	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Message Framing	The Secrets Marketing Experts Don’t Want You To Know Communicating Quantitative Information Effectively A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Message type	From Influence to Adherence: Social Media Opinion Leaders in Healthcare
Messaging	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers
Meta-Analysis	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Metaverse	In the Virtual World: Consumer Perception of Luxury Brands on Metaverse
Mindful Consumption	The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful Consumption From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns
mindfulness	The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity
mitigation in marketing	Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award Submission
Mixed method	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
mixed-method study	Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda
Mixed-methods research	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Model comparison	Revisiting Identity Salience as Driver of Revisit Intent and WOM
Moderated Mediation	Bites of Relief: Caregiving, Vulnerability, and Food Choice
Moods	Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer Involvement
Moral consumption	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Moral Disengagement	Between Values and Budgets: Gen Z Students' Justifications for Unethical Consumption
Moral legitimacy	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Moral Motives	Shadowed by Morality: Moral Motives and Informal Economic Engagement Evaluating Moral Motives in Consumption
moral outrage	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
Motivation theory	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
Movie Theater	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
multimodal	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Multisensory Experience	Toward a Measurement of Sensory Richness: An Exploratory Approach
N
Narcissism	My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand Loyalty
Narrative persuasion	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
narratives	The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial Behavior She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand Authenticity
Natural Language Processing (NLP)	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
NCA	Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
Necessary condition analysis	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
need for human interaction	Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human Agent?
negative disclosure	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
Negative EWOM	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
Neologisms	Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation
Netnography	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Network resilience	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Networks	Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism
neuroscience	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective Special Session on Neuroscientif Insights
neuroscientific insights	Special Session on Neuroscientif Insights
New nutrition labels	Unintended Consequences of the United States’ FDA’s New Nutrition Facts Label on Consumer Perceptions and Food Choices
new product development	Examining the Drivers of Design Activities: Insights from Canadian Manufacturing Industries
New products	Advertising Cues for New Products and their Impact upon Consumer Perceptions
Nondominated decoys	When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services
Nostalgic	The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
Novelty	Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns
NPS	Boosting Marketing Performance through Rigorous NPS Practice
nudges	Giving with Eyes Open: Transparency and the Psychology of Digital Nudges
Numerical Cognition	Communicating Quantitative Information Effectively
Nutrition	AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity
nutrition facts panel	Unintended Consequences of the United States’ FDA’s New Nutrition Facts Label on Consumer Perceptions and Food Choices
O
Objective knowledge	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption
Olfactory Marketing	Olfactory Marketing in Luxury Hospitality: Exploring Customer Experiences Generated Through Intelligent Emotion-Detecting Devices
Omnichannel decision-making	Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel Decision-Making
On-Shelf Availability	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Oncology	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective
Online Altruism	I am Supported: The Influence of Social Network on Customers in Game Live Streaming
Online cart abandonment	Effect of Influencer Marketing on Online Cart Abandonment
Online engagement	When Users Aren’t Real: Toward Conceptualizing and Measuring “Fake Engagement” in Live Stream Communities
Online payment	Consumer Psychology at the Point of Transaction—Dissertation Award Submission
Online Retailers	Between Values and Budgets: Gen Z Students' Justifications for Unethical Consumption
Online Reviews	The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of Ownership From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail? The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
online shop	How Flow Experience with AI-Based Chatbots Influences Retailer Brand Image: A Neuroscientific Perspective
online shopping	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Open science	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
Open-Ended Response Analysis	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
Opportunistic behavior	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Oppositional Brand Loyalty	My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand Loyalty
Order Intentions	Spirits with a Gender Twist: Understanding the Influence of Gendered Perceptions on Purchase Intentions of Cocktails
Organizational Justice Theory	Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis
Out-of-stocks	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Overconfidence	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection Nudges
Overconsumption	The Devil Wears Prada…and Sells You Things You Don’t Need: Understanding the Role of Influencers in Consumers’ Purchase Motivation
overcrowding	Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award Submission
Overestimation	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Overplacement	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Overprecision	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
ownership	The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of Ownership
P
panel data	Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Parasocial Interaction	The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions
Patient	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
Patient agency	Patient Agency in Technology‑Mediated Healthcare Services
Patient privacy regulations	Privacy vs. Personalization in Healthcare Provider Responses to Online Reviews
Patient satisfaction	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
Patient trust	Understanding Patient Acceptance of AI-Assisted Oncology Treatment: A Consumption Values Perspective
payout allocation	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
Pedagogical Framework	Integrating Artificial Intelligence in Higher Education: A Continuum-Based Framework
Pedagogy	Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research
peer-interviewing	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Perceived brand ethicality	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality
perceived brand sustainability	Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing
perceived durability	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Perceived healthiness	Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality
perceived innovativeness	User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
perceived social value	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch
Perceptual Mapping	In the Virtual World: Consumer Perception of Luxury Brands on Metaverse
Performance	How Exercise Buffers Effects of Anxiety on Sales Performance
Personal Branding	The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
Personality traits	The Personality of Subtlety: Trait-Driven Avoidance of Prominent Logos in Luxury Consumption
personalization	Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Personalized AI	From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns
persuasion	The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
persuasion knowledge	When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
pharmaceutical marketing	Unlocking the Future of Pharmaceutical Marketing: A Pioneering Engine for Growth, Adaptability, and Competitive Advantage Through Advanced Analytics and Unified Measurement
Physical processes	Effect of Influencer Marketing on Online Cart Abandonment
Physician	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications
PLS-SEM	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT)
police fairness	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
political brand ecosystems	Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
political brand equity	Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
political branding	Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform UK
political ideology	Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Political Ideology and Persuasion	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
political media exposure	Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
political trust	Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative Parties
Political Violence	Political Actor Response Strategies After Unforeseen Political Violence
Position Emotions	When Does Positive Feelings toward Chatbot Backfire?
post-human marketing	When AI Goes Shopping: Scenarios and Challenges of Future Consumers
Postcolonial Consumer Culture	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
power asymmetry	Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
Power theory	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Pre-service tipping	Pre-Service Tipping and Cognitive Effort in Service Contexts
Predictive AI	Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory Perspective
predictive analytics	Unlocking the Future of Pharmaceutical Marketing: A Pioneering Engine for Growth, Adaptability, and Competitive Advantage Through Advanced Analytics and Unified Measurement
prestige	Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing
Preventive Health Systems	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
price consciousness	Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases
principal–agent theory	Creativity in the Age of AI: Navigating Principal–Agent Problems in Human–AI Co-Creation
privacy	Consumer Vulnerability in the Mainstream: Default, Privacy and Consent in the Digital Age
Privacy vs. personalization	Privacy vs. Personalization in Healthcare Provider Responses to Online Reviews
Private Self-Consciousness	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
procedural justice	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
Product abuse	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
product care	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Product Innovation	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
product life extension	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Product Recall	Conceptualizing Product Recall Effectiveness
product repair	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Product salience	The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award Submission
Product-Harm Crisis	Conceptualizing Product Recall Effectiveness
production mode	From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Profitability	Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations
Promotions	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers
Propensity Score Matching	Environmental Impact of Public EV Charging Stations
prosecutorial transparency	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
Prosocial motivation	The Coolness-Impact Dilemma in Charity Campaigns
Pseudo-ownership Appeal	My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand Loyalty
Psychographic Segmentation	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Psycholinguistic analysis	When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media
Psychological contract	Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity
Psychological Contract Breach	When Does Positive Feelings toward Chatbot Backfire?
Psychological Distance	The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory
Psychological Ownership	Consumer Psychology at the Point of Transaction—Dissertation Award Submission Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand Loyalty
Psychological values	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Public Policy	How Do M&A-Driven Changes in Market Share or Firm Size Impact Profitability: The Role of Competitive Strategies and Its Implications for Public Policy
Public Self-Consciousness	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Public-Policy Marketing	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
purchase intention	Sports Team Logos and Product Quality – Judging the Book by Its Cover The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
push-pull mooring theory	Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective
Q
Qualitative	Circular Fashion: Exploring Renting as an Access-Based Form of Consumption College Students’ Perceptions of AI-Generated Content in the Field of Marketing
Quality	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
Quantitative Claims	Communicating Quantitative Information Effectively
quantity-frequency trade-off	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
R
R&D intensity	How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity?
Randomized Controlled Trial	Increasing Financial Access through Marketing
Real estate	Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing
Real-time Decision-making	When Context Drives Choice in In-Vehicle Coupon Acceptance
Recall Compliance	Conceptualizing Product Recall Effectiveness
Recall Effectiveness	Conceptualizing Product Recall Effectiveness
Recommendation agent	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Recommendation service	Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized Recommendations
Recycling	Recycled or Recyclable? The Role of Retail Context
Reduced personal accomplishment	The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels
Reflexive consumer	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Reflexive Mimicry	The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration
Relatability	Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy
Relational exchange theory	Consumer Relationship Development with POI-Retailers – A Three Study Approach
Relational mechanisms	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Relational-Contingency Framework	Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence
Relationship dissolution	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Relationship lifecycle	Beyond Relationship Development: Network Resilience at the Dissolution Stage
Religiosity	Faith or Fifth Ave? Testing the Strength of Religiosity and Spirituality on the Likelihood of Engaging in Retail Therapy in Younger Generations
Renting	Circular Fashion: Exploring Renting as an Access-Based Form of Consumption
Replication	When Appreciation Might Outweigh Offensiveness In Gift-Giving: Learnings From Four Replications On Giver-Receiver Asymmetries
Resale motives	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
resource alignment	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Resource dependency theory	Selling in Uncertain Times: Do Digital Tools Support Farmers in Managing Commercial Uncertainty?
resource reconfiguration	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
resource synergy	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
Resource-Based Theory	From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management Competencies.
resource-based view	Market-Based Resource Alignment: Performance Implications of Resource Reconfigurations and Combinations
resource-dependence theory	Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities
Resources	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
Respondents simulation	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
Response Strategies	Political Actor Response Strategies After Unforeseen Political Violence
response strategy	When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to Switch
Responses to online reviews	Privacy vs. Personalization in Healthcare Provider Responses to Online Reviews
Responsible communication	Typography Meets Responsibility: Exploring Communicators’ Resistance And Motivation Through The Dragons Of Inaction
Responsible Consumption	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Responsible exclusivity	Responsible Exclusivity: Ethical Gold, Generation Z, and the CSR–Luxury Paradox
Responsible personalization	Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior
Responsible typography	Typography Meets Responsibility: Exploring Communicators’ Resistance And Motivation Through The Dragons Of Inaction
Retail Operations	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Retail Therapy	Faith or Fifth Ave? Testing the Strength of Religiosity and Spirituality on the Likelihood of Engaging in Retail Therapy in Younger Generations
retailing	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D Intensity?
Review Bombing	Review Bombing as a Consequence of Brand Activism
Review Process	The Writing of an Effective and Compelling Set of Response to Reviewers
Reviewer Response	The Writing of an Effective and Compelling Set of Response to Reviewers
Revision Submission	The Writing of an Effective and Compelling Set of Response to Reviewers
Rhetoric	Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising
Risk Proneness	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Risks	Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions
Robot framing	The Influence of Social Stigma on Robotic Service Encounters
Romantic well-being	Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Rural Tourism	Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
S
SaaS	Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered Presentations
Sales	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
Sales Management	Rethinking Sales Organization Structure and Roles in the Age of AI Is Empowerment the Panacea for Sales Performance?
Sales Organization	Rethinking Sales Organization Structure and Roles in the Age of AI
Sales Process	Adaptive Selling in the AI Era: AI-Assisted Research, Messaging and Automation as B2B Sales Resources
Sales Roles	Rethinking Sales Organization Structure and Roles in the Age of AI
Sales territory	How Territory Perception Impacts the Employer Brand for Salespeople
Salespeople	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
Salesperson Bricolage	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
Satisfaction	Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining
Satisfaction with sales representatives	Should Sales Managers Delegate? It Depends on Time Management Skills
scale building	Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing
Scale Development	Toward a Measurement of Sensory Richness: An Exploratory Approach Evaluating Moral Motives in Consumption
Scale Measurement	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
Scale/Data Quality	Special Session Scale Measurements Review 2.0: Generative AI tools influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
Scam	Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
scent	Scent Effects on Product Color Choices
SDG-3	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Second-hand consumption	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
Secondary Data	Shadowed by Morality: Moral Motives and Informal Economic Engagement
Secondhand luxury	Reimagining Prestige: Secondhand Luxury Consumption in China
Secret Framing	The Secrets Marketing Experts Don’t Want You To Know
Segmentation and Targeting	Political Actor Response Strategies After Unforeseen Political Violence
Self-Confidence	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Self-Consciousness	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Self-construal	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Self-Determination Theory	Cognitive and Affective Pathways in the Student Experience
Self-narration	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Self-Perceived Age	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Self-regulation	Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
Self–Brand Connection	From Fans to Co-Creators: Building Brand Love with the Savannah Bananas
sensory marketing	Scent Effects on Product Color Choices Toward a Measurement of Sensory Richness: An Exploratory Approach
Sensory Richness	Toward a Measurement of Sensory Richness: An Exploratory Approach
Sentiment analysis	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail? When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media A Multimodal Study on Virtual Influencers and Audience Engagement
Service Anxiety	Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes
Service convenience	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Service design	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory Patient Agency in Technology‑Mediated Healthcare Services
Service Ecosystem	Ethical Co-Creation in AI-Integrated Learning: A Service Ecosystem Perspective
Service encounter design	Pre-Service Tipping and Cognitive Effort in Service Contexts
Service evaluation	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Service experience	Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store experience
Service Failure Recovery	When Does Positive Feelings toward Chatbot Backfire?
Service Heterogeneity	AI and Service Heterogeneity: A Conceptualization
service interaction	Empathic AI and Brand Dynamics: How Brand Power Shapes Customer Experiences
Service Management	AI and Service Heterogeneity: A Conceptualization
Service Quality	AI and Service Heterogeneity: A Conceptualization From Students to Customers: The Consumerization of AI-Enhanced Education Cognitive and Affective Pathways in the Student Experience
Service Recovery	The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change FrAInd or Fraud? When Empathetic AI Creates Impolite Customers
Service recovery effectiveness	Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets
Service robot	The Influence of Social Stigma on Robotic Service Encounters
Service-dominant logic	From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant Logic
Services	The Path of the Sales Bricoleur: The Cognitive Triad that Fuels Bricolage and The Power of Autonomy
service‑dominant logic	A Process Model of Value Proposition Emergence: Collective Affordances, Complementarity, and Contextualization
SERVQUAL	Physicians, AI Diagnostic-Support Tools, and Patients: In-Consultation Use, Perceptions, and Policy Implications Cognitive and Affective Pathways in the Student Experience
Shadow Economy	Shadowed by Morality: Moral Motives and Informal Economic Engagement
Shared Content	Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives
Shelf Signals	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Shopping	Artificial Intelligence and Low Involvement Purchasing
Short form video	A Multimodal Study on Virtual Influencers and Audience Engagement
Signaling	Bitcoin as Brand: Strategic Signaling and Authenticity in Financial Identity Construction
signaling theory	User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
Signalling	The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment Change
skepticism	Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference
Small Business	Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Social	When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles
social advocacy	The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial Behavior
Social Anxiety	Beyond Chronological Age: Self-Perceived Age (SPA) and Psychographic Segmentation in Marketing
Social commerce	Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
Social Comparison	How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms The Loneliness Pandemic: The role of Validation Seeking and Social Comparison
Social Equity	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Social exchange theory	Theorizing Product Abuse Using Behavioral Theories—A Mixed-Method Study
social hierarchies	Social Movements and Identity Management in Brand Communities
Social Identity	I am Supported: The Influence of Social Network on Customers in Game Live Streaming
social identity theory	Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior
Social Learning Theory	Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research
Social marketing	Defining Characteristics of Influencer Marketing Programs for the Greater Good
social media	The Devil Wears Prada…and Sells You Things You Don’t Need: Understanding the Role of Influencers in Consumers’ Purchase Motivation Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis How Brutal Honesty Fitness Influencers Communicate to Followers Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing Dark Side of Social Commerce: Should Social Media Companies Be Held Liable?
Social Media Channels	Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives
Social Media Dependency	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison
Social media influencer	How Influencers and Marketers Act Opportunistically in the 'Wild West' of Influencer Marketing
Social media influencers	From Influence to Adherence: Social Media Opinion Leaders in Healthcare When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement
Social Media Marketing	Brand Engagement Across Cultures: Integrating Consumer Diaries and Automated Text Analysis Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
social media trials	Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the Police
social movements	Social Movements and Identity Management in Brand Communities
Social Network Theory	I am Supported: The Influence of Social Network on Customers in Game Live Streaming
Social networking sites	Brand Globalness and User Engagement: A Cross-Cultural Investigation
Social norms	Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral Judgment
Social Proof	When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded Products
Social stigma	The Influence of Social Stigma on Robotic Service Encounters
Social ties	The Role of Nostalgic Snack Advertising, Social Ties, and FoMO in Chinese Consumer Engagement
Socio-ecological Model	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability
Source Credibility	Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived Credibility
Spatial distance	The Coolness-Impact Dilemma in Charity Campaigns
Spirituality	Faith or Fifth Ave? Testing the Strength of Religiosity and Spirituality on the Likelihood of Engaging in Retail Therapy in Younger Generations
Sport Marketing	From Fans to Co-Creators: Building Brand Love with the Savannah Bananas
sports consumption	The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption
sports marketing	Sports Team Logos and Product Quality – Judging the Book by Its Cover The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports Consumption
Stakeholders in Higher Education	Value Creation in Higher Education: A Systematic Review and Future Research Agenda
Statistics Anxiety	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning
Stigma	The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award Submission
Stigmatization	Reimagining Prestige: Secondhand Luxury Consumption in China
Stimulus Generation	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
Stimulus-Organism-Response theory	Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing
Stimulus–Organism–Response (SOR)	Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service Evaluation
Stochastic Frontier Analysis	The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy Marketing
Strategic vulnerability	Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude
strategy	Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing Strategies
Streaks	Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals
Streaming	From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions
Streaming services	Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming Services
stress-induced eating	Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
Structured breaks	Good Break: How Structured Breaks Enhance Performance on Cognitively Demanding Tasks
Student Co-Creation	Ethical Co-Creation in AI-Integrated Learning: A Service Ecosystem Perspective
Student Engagement	Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research
Student Experience	From Students to Customers: The Consumerization of AI-Enhanced Education
Student research	College Students’ Perceptions of AI-Generated Content in the Field of Marketing
student roles	The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
student typologies	Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Subjective knowledge	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption
Subscription Fatigue	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Subscription Management	The Burden of Recurring Consumption: Mapping Subscription Fatigue and How People Cope
Supplier Reputation Degradation	Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Supply Chain	Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing Strategies Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT) Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and Reputation
Supply Chain Execution	On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains
Survival Model	A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium Environments
Sustainability	Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing Strategies Do You Really Want to Waster Our Scarcest Resource? How and When Rhetorical Questions Influence Consumer Attitudes in Green Advertising Aligning Sustainability Between First and Last Mile Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector AMS Review’s Theories of Sustainability: What’s Next? AI-driven B2B firm practices and Stakeholder Well-being Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities Environmental Impact of Public EV Charging Stations Recycled or Recyclable? The Role of Retail Context Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT) Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
sustainability behavior	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Sustainability commitment	AI-driven B2B firm practices and Stakeholder Well-being
sustainability marketing	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Sustainable Consumer Behavior	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
sustainable consumers	Fewer, Better, Longer: Moral Reframing of Luxury Among Sustainability-Oriented Consumers
sustainable consumption	Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing Fewer, Better, Longer: Moral Reframing of Luxury Among Sustainability-Oriented Consumers From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award Submission
Sustainable design	Typography Meets Responsibility: Exploring Communicators’ Resistance And Motivation Through The Dragons Of Inaction
sustainable luxury consumers	Fewer, Better, Longer: Moral Reframing of Luxury Among Sustainability-Oriented Consumers
sustainable marketing	AMS Review’s Theories of Sustainability: What’s Next?
Sustainable Product	Understanding the Role of Cognitive Biases in Consumer Behaviour for Sustainable Products with the Influence of Green Marketing in India: A Systematic Literature Review
Sustainable Technology Adoption	Environmental Impact of Public EV Charging Stations
sustainable website design	Website Ecodesign: A Multi-Stakeholder Exploratory Study of Perceptions, Expectations, and Practices Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study
Synthetic Data	From Prompt to Confidence: Generative-AI Synthetic Datasets for Experiential Learning
Systematic Literature Review	Exploring AI Bias: A Comprehensive Review
Systemic Misalignments	From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability
T
TCCM Framework	Value Creation in Higher Education: A Systematic Review and Future Research Agenda
TCM-ADO framework	Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda
teaching with AI	The Future for AI in the Marketing Classroom
team affiliation	Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior
Team creativity	Understanding how and why Empowering Leadership Fosters Team Creativity in Customer Services
Team identification	Sports Team Logos and Product Quality – Judging the Book by Its Cover Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan Behavior
Technology Acceptance Model	Delight Follows Design: Hedonic Aspects of AI-Facilitated Sales Roleplay
Technology Adoption	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing Bridging the AI Readiness Gap: From Belief to Behavior Mapping the Landscape of Consumer AI Adoption: A TCM-ADO Guided Hybrid Review and Future Research Agenda From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption
technology adoption travel decision making destination experience	Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective
television	Social Context and Balance Amount-Variety
Temporal innovation	Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework
Temporal Reframing	Beyond The Dealership: Exploring Lease-To-Own Payment Methods For Retail Consumers
Text analysis	Roles and Effects of Authenticity and Homophily in Influencer Marketing
Text generation	Contribution of Artificial Intelligence to Experimental Research: An Application in Marketing and Communication
text-mining	Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism
theories of sustainability	AMS Review’s Theories of Sustainability: What’s Next?
Theory	Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?
theory of curiosity	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Theory of Planned Behavior	Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American Communities Bites of Relief: Caregiving, Vulnerability, and Food Choice
TikTok	TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance From Stimuli to Impulse: Arousal as the Engine of TikTok Livestream Purchases
Time management skills	Should Sales Managers Delegate? It Depends on Time Management Skills
Topic Modeling	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail?
tourism	Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring Perspective
Tourist satisfaction	Revisiting Identity Salience as Driver of Revisit Intent and WOM
Transformative Consumer Research	Bites of Relief: Caregiving, Vulnerability, and Food Choice
Transformative Marketing Strategies (TMS)	AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing Strategies
Transmodern Consumer Identity	Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency
Transparency	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer Marketing From Transparency to Trust: Understanding Consumer Responses to AI Chatbots in E-Commerce From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer Behavior Admitting Sustainability Failures: The Role of Strategic Vulnerability in Shaping Brand Attitude Giving with Eyes Open: Transparency and the Psychology of Digital Nudges Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency (SCT) AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity
Trust	Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral Judgment Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions From Bias to Trust: The Impact of Behavioral Awareness on Robo-Advisory Adoption Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing Trust in AI-Based Educational Technology – Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents
Trust-Based Relationship Marketing	Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted Economies.
Truthiness	Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer Harm Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?
Twitter	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Typography	Typography Meets Responsibility: Exploring Communicators’ Resistance And Motivation Through The Dragons Of Inaction
U
UAE	Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework
Uncertainty	Consumer Relationship Development with POI-Retailers – A Three Study Approach
Unethical consumption	Between Values and Budgets: Gen Z Students' Justifications for Unethical Consumption
Unfair negative online reviews	From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM
University Top Management Team	When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Upper Echelon Theory	When Universities Hire CMOs: A 12-Year Study of Marketing Leadership
Upper Echelons	Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets
Upscaling effect	Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase Propensity
Usage-based attributes	Every Item Tells A Story: The Role of Informational Cues in Online Second-Hand Product Listing
User Engagement	A Joint Survival and Longitudinal Framework for Optimizing Conversion Nudges in Freemium Environments
User experience	Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing
User misconduct	The Algorithmic Arbiter: User Responses to AI vs Human Content Moderation and Implications
User Self-Expansion	From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs
user-designed disclosure	User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological Contexts
User-Generated Content (UGC)	From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery Retail?
User-generated content behaviour	Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated Content
Uses and Gratifications Theory	Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic Well-Being
Utilitarian and hedonic	The Role of Affective Involvement and Product Type in AI-Generated Ads
V
valence framing	A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political Ideologies
Valence-Based Decision Making	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Validation Seeking	The Loneliness Pandemic: The role of Validation Seeking and Social Comparison
Value	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and Consumerism Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework
Value co-creation	Exploring the Impact of AI-powered Personalization on Customer Engagement and Value Co-creation in Streaming Services Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
value creation	Value Creation in Higher Education: A Systematic Review and Future Research Agenda
value drivers	Value Creation in Higher Education: A Systematic Review and Future Research Agenda
Value Innovation	Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector
value mindset	Digital to Value Mindset for AI-Augmented Customer Experience
value perception	Sustainability in Business-to-Business Markets – Implications for Companies’ Marketing Strategies Green Credentials, Gray Reality: The Business-to-Business (B2B) Sustainability Value Paradox
value proposition	A Process Model of Value Proposition Emergence: Collective Affordances, Complementarity, and Contextualization
variety	Social Context and Balance Amount-Variety
Video Analytics	A Multimodal Study on Virtual Influencers and Audience Engagement
video thumbnails	A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award Submission
Viewing Duration	Feeling Grounded, Stay Longer: The Impact of Biophilic Design on Consumer Viewing Duration in Live Streaming E-Commerce
Virtual Influencer	Hybrid Influencer Endorsement Effectiveness In Corporate Social Responsibility Campaigns
Virtual Influencer Marketing	Virtual Influencers and Consumer Behavior: Exploring the Role of Trust, Social Norms, and Moral Judgment Who’s Responsible? The Role of Disclosure in Shaping Responsibility Attribution and Brand Evaluations in Virtual Influencer Marketing
Virtual Influencers	When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social Media Human vs. Virtual Influencers in Brand Communities: How Relational Factors Drive Value Co-Creation and Brand Psychological Ownership The Future of Influence: How Virtual Influencers Shape Brand Attitudes and Purchase Intentions A Multimodal Study on Virtual Influencers and Audience Engagement
Virtual reality	When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing
Visual complexity	Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis
Vocal expressions	Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in Healthcare
voice assistants	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
Vulnerability	The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice Assistants
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Warm Glow	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Wearable Health Technology	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail
Wearables	The Guidance Responsibility Gap: How Consumer Agency Determines Well-being When Health Service Ecosystems Fail
web-related environmental impacts	Website Ecodesign: A Multi-Stakeholder Exploratory Study of Perceptions, Expectations, and Practices Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study
Website	Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach
websites marketing	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
weight impact	Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission
wellbeing	Breaking News, Breaking Diets: How Political Media Triggers Indulgent Eating
white label	What They Don’t Know Won’t Hurt Them -An Exploration Into the World of White Label Products
Willingness to Pay	Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption
Willingness-to-Pay (WTP)	Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate Actions
Wine	Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine Websites
Wishlists	Wishlists and Their Implications in Online Retail Settings
WOM	Artificial Intelligence and Low Involvement Purchasing
Work detachment	Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity
Work environnement	How Territory Perception Impacts the Employer Brand for Salespeople
Workplace Anxiety	Exploring Service Anxiety in Luxury Hospitality: A Mixed-Methods Examination of Antecedents, Mediators and Outcomes
Y
Young Adults	Celebrating In Luxury: An Exploratory Look at Young Adults’ Perceptions of Luxury Fine Dining
Z
Zaltman Metaphor Elicitation Technique	That’s Not What She/He Said: The Role of Gendered Voice Assistant and Product Gender in AI-Mediated Shopping
ZMET	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?