Program for Thursday, May 14th: Talk View

PROGRAM FOR THURSDAY, MAY 14TH: TALK VIEW

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View: with abstracts session overview

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

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20:30

21:00

07:30-08:30 Doctoral Consortium Breakfast

08:00-17:00 Registration

08:30-08:45

From Unfair Words to Negative Buzz: Experimental Evidence on Review Unfairness and eWOM

Hikma Benlafqih, Kofi Osei-Frimpong, Hector Gonzalez-Jimenez

08:45-09:00

Unintended Consequences of the United States’ FDA’s New Nutrition Facts Label on Consumer Perceptions and Food

Samuel Sekar

09:00-09:15

Faith or Fifth Ave? Testing the Strength of Religiosity and Spirituality on the Likelihood of Engaging in Retail Therapy in Younger

Pooja Ramankutty

08:30-08:45

Perceived Femvertising, Brand Authenticity, and AI Ad Discomfort: Implications for CSR Reputation and User-Generated

V.P.U. Ho, S.M. Rahman, J.L.-H. Bowden, J. Carlson, C.M. Ringle

08:45-09:00

She’s Just Like Me: Gendered Pronouns in Featured Customer Stories, Company-Customer Identification, and Perceptions of Brand

Christian Barney Neuman, Elizabeth McDougal, Renee Gravois, Holly Syrdal

09:00-09:15

How The Endorser’s Facial Idealization Impacts Social Comparison Mechanisms

Anne Bontour, Françoise Simon

09:15-09:30

Sharing Tasks, Sharing Credit: How Collaboration with Robots Shapes Human Perceptions of Equity

Weikang Kao, Yingying Li

08:30-08:45

Between Values and Budgets: Gen Z Students' Justifications for Unethical Consumption

Hayden Cronk

08:45-09:00

Reimagining the Responsible Consumer: Narratives of Sustainability and Transmodern Agency

Esi A. Elliot, Carmina Cavazos, A. Fuat Firat

09:00-09:15

Internet Users' Perceptions of Environmentally Friendly Websites: A Dual-Approach Exploratory Study

Alizée Roux, Mathieu Kacha, Sandrine Heitz-Spahn

09:15-09:30

Sustainable Consumption at the Margins of the Market: An Exploratory Mixed Methods Study in Resource-Limited Native American

Glen Marshall, Rand Wergin, Isaiah Cohen

08:30-08:45

Are Winey Websites Appealing to Potential Visitors? An Investigation Into the Importance and Performance of Marketing Tourism Experiences on Wine

James Boles, Erick Byrd, Bonnie Canziani, Chantel LaPan, Sara Macsween

08:45-09:00

Mapping Agritourism Activities in the Mid-Atlantic Region: A Content Analysis Approach

Zahra Pourabedin, James Dovel, Ben Martz

09:00-09:15

Revisiting Identity Salience as Driver of Revisit Intent and WOM

Oliver Cruz-Milan

08:30-08:45

Towards a Conceptual Framework of Dyadic Relationships in Cross-border E-commerce

Aswo Safari, Ugné Wistedt

08:45-09:00

Synthetic Sincerity: Reframing Brand Authenticity in the Age of Artificial Intelligence

Brian Whelan

09:00-09:15

The Marketplace of Brand Imperialism: Reflexive Mimicry and Consumer Aspiration

Tanvir Ahmed, Faisal Wali, Nabila Kamal

08:30-08:45 Doctoral Consortium 1

08:30-10:00

Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career

Nina Krey, Shuang Wu, Sabinah Wanjugu, Jasmine Parajuli

09:00-09:50 Doctoral Consortium 2

10:00-10:30 Refreshment Break

10:30-10:45

Consumer-Centric Privacy Practices: How Transparency and Control Drive Brand Privacy Reputation

Kunal Swani, Lauren Labrecque, Ereni Markos, George Milne

10:45-11:00

Sports Team Logos and Product Quality – Judging the Book by Its Cover

Kristin Stewart, Vassilis Dalakas, Laura Petit

11:00-11:15

Brand Engagement Across Cultures: Integrating Consumer Diaries and Automated Text Analysis

Gunwoo Yoon

11:15-11:30

Reform, ‘Reform Jersey’? A Comparative Case Study Investigating the CBBE of Two Political Brands: Reform Jersey and Reform

Christopher Pich, Kristina Harrison

10:30-10:45

Pride, Precision, and Projection: CEO Confidence Types and Market-Based Assets

Vahid Yousefi, Thomas G. Brashear

10:45-11:00

When Universities Hire CMOs: A 12-Year Study of Marketing Leadership

Aisha Ghimire, Prachi Gala, Cong Feng

11:00-11:15

How Overconfident CEOs Influence Customer Satisfaction with Consumer Orientation Through R&D

Kyung-Ah Byun, Marwan Al-Shammari, Kevin James, Kerri Camp

10:30-10:45

Why Some Ads Stick and Others Sting: The Interactive Effects of Memory, Moods and Consumer

Sania Usmani

10:45-11:00

The Mindful Eye - The Role of Mindfulness in Recognizing Advertising Creativity

Ilgım Dara Benoit, Elika Kordrostami, Ceren Ekebas-Turedi

11:00-11:15

The Secrets Marketing Experts Don’t Want You To Know

Clinton Amos, Jesse King

11:15-11:30

Advertising Cues for New Products and their Impact upon Consumer Perceptions

Ben Lowe, Fanny Fong Yee Chan, Eddie Luo, Frank Alpert

10:30-10:45

The Right Tip at The Right Time: Redefining Tip Prompts Through Construal-Level Theory

Mo Pasham, Hesam Teymouri Athar, Todd Arnold

10:45-11:00

Pre-Service Tipping and Cognitive Effort in Service Contexts

A. Bhattarai, K. Manis, J.S. Torres, A. Dang, B.U. Subedi

11:00-11:15

The Signalling Attributes of Hotel Managerial Responses: Examining Response Attributes and Their Impact on Entity Sentiment

Badr-Eddine Lahsini, Ravi Ranjan

10:30-10:45

Global vs. Local Brand Positioning: How Income Shapes Perceptions of Brand Ethicality

Richard Huaman-Ramirez, Jean-François Toti, Mohamed Didi Alaoui

10:45-11:00

Neologisms in Cross-Cultural Marketing and Their Effect on Consumer Evaluation

Candice Marti, Melanie Lorenz, Max Ostinelli

11:00-11:15

Hunting for Digital Talent: How HR Marketing is Reinventing Growth for African SMEs

Thierry Messie Pondie, Amira Berriche

11:15-11:30

From Strategy to Performance: The Mediating Role of Practiced Dominant Logic and Knowledge Management

Christine Aliyu Makama, Douglas Johansen, Li Zonghui, Vikas Agrawal

10:30-10:45

From Dyadic to Triadic: Characterizing Customer Experience Management in B2B2C Ecosystems Through Service-Dominant

Souhaib El Haouzi, Kofi Osei-Frimpong, Nouha Berrada

10:45-11:00

Exploring Engagement Dynamics As Drivers And Inhibitors In Market Ecosystem Transformation

Elena Anastasiadou, Peter Ekman, Jimmie Röndell

11:00-11:15

Generative AI in B2B Marketing: Paradoxical Outcomes and Capability Conditions

Ahmed Almoraish, Seongsoo Jang, Mansour Alyahya

10:30-11:30 Doctoral Consortium 3

10:30-12:00 Special Session: Crafting Shape in a Fluid World – The Intersection of Marketing and External Forces

11:30-12:30 Doctoral Consortium 4

12:00-13:30 (Lunch on your own)

12:30-14:00 AMS Board of Governors Meeting

13:30-13:45

Reconfiguring Time in the Marketplace: A Temporal Value Creation Framework

Marwa Gad Mohsen

13:45-14:00

Profitability of Socially Responsible Organizations: The Role of Marketing Capabilities

Paulo Gomes, Frank Adams, Colin Gabler, Wangsuk Suh

14:00-14:15

Environmental Impact of Public EV Charging Stations

Yuxi Wang, Fanglin Chen, Joseph Johnson

14:15-14:30

Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury

Thiébault Marina, Schmitt Julien, Descmichel Perrine, Girardin Florent

13:30-13:45

Making Hand Hygiene Stick: A Theory-Led Gamification Framework for Hospitals

Lennardt Söhngen, Regina Schrank

13:45-14:00

User-Designed, Whether Fans or Consumers: Signaling Innovation Across Technological vs. Non-Technological

Stéphane Salgado, Richard Huaman-Ramirez, Aranzazu Gaztelumendi

14:00-14:15

The Personality of Subtlety: Trait-Driven Avoidance of Prominent Logos in Luxury Consumption

Xixi Li, Lin Zhao

13:30-13:45

How Brutal Honesty Fitness Influencers Communicate to Followers

Olivia Archer

13:45-14:00

Communicating Quantitative Information Effectively

Kristin Manthey, Christian Arroyo Mera, Patricia Norberg, Dipayan Biswas

14:00-14:15

My Brand is Better Than Yours: Pseudo-Ownership Advertising Appeal and Mechanisms of Oppositional Brand

Muhammad Sheeraz, Sabira Jamil

13:30-13:45

Overconfident Pitches, Vulnerable Investors: The Role of Financial Literacy in Crowdfunding and the Need for Consumer Protection

Elena Fumagalli, Fabiana Penas, Andres Riofrio Lara, Giovanni Visentin

13:45-14:00

Visual Complexity of Marketer-Generated Content by Food Brands: A Cross-Platform Analysis

Christy Maria T S, Varisha Rehman

14:00-14:15

Privacy vs. Personalization in Healthcare Provider Responses to Online Reviews

Suzanne Makarem, Shabnam Azimi

14:15-14:30

Increasing Financial Access through Marketing

Rachel Ramey, Ellen McCullough, Sundar Bharadwaj

13:30-13:45

Conceptualizing Product Recall Effectiveness

Paola Grisafi, Sascha Raithel, Stefan J. Hock, Alexander Mafael

13:45-14:00

A Process Model of Value Proposition Emergence: Collective Affordances, Complementarity, and

Sheila Guo

14:00-14:15

The Event-Experience-Narrative (EEN) Framework: A New Lens on Customer Affect

Rhesa Muhammad Ramadhan, Mustika Sufiati Purwanegara

13:30-13:45

AI-Augmented Empathy: Human–Machine Synergy in Generative AI–Enabled Transformative Marketing

Meta Dev Prasad Murthy, Vishnu Prasad V, Rishika Jain

13:45-14:00

Digital to Value Mindset for AI-Augmented Customer Experience

Zoran Latinovic, Sharmila C. Chatterjee

14:00-14:15

Unlocking the Future of Pharmaceutical Marketing: A Pioneering Engine for Growth, Adaptability, and Competitive Advantage Through Advanced Analytics and Unified

Thi Phuong Lan Nguyen

13:30-15:00

Corporate Partnerships in Marketing Education

P. Fennell, S. Sleep, G.U. Hewage, M. Lorenz, P. Hartley, E.J. Fox

14:00-15:00 Doctoral Consortium 5

15:00-15:30 Refreshment Break

15:30-15:45

When the Machine Feels Real and Humans Don’t: Examining Verbal Authenticity and User Engagement on Social

Justina Sidlauskiene

15:45-16:00

Not Just Who Responds, But How: Adapting Service Recovery to the Rise of AI in B2B markets

Denitsa Dineva, Severina Cartwright

16:00-16:15

Biased but Transparent? Investigating How Biased Recommendation Agents and Transparency Shape Consumer

Camille Charles, Caroline Ducarroz, Corentin Vande Kerckhove

16:15-16:30

Human or AI? Investigating Gender-Based Differences in Customer Experience

Yuan Li, Hyunju Shin

15:30-15:45

From Tools to Brands - How Brand Personality Shapes Loyalty in AI LLMs

Kyriakos Riskos, Leonidas Hatzithomas, Cleopatra Veloutsou

15:45-16:00

Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?

Khyati Jagani, Sanjana Mookim, Falguni Vasavada

16:00-16:15

When Brand Personality Meets Fashion Collection Identity—From Binary Gender to Gender-Neutral

Lina M. Ceballos, Wendy Hsiao Chun Chou

15:30-15:45

When Familiarity Matters: How Virtual Reality Shapes Travel Decisions for Emerging Destinations

Mohammed Aldossary, Graeme McLean, Mansour Alyahya, Khalid Alnabhani

15:45-16:00

Exploring Tourists’ Switching Intentions to Augmented Reality Travel Applications: A Push–Pull–Mooring

Chandni Sharma, Shiksha Kushwah, Rajesh Iyer

16:00-16:15

The Mediating Role of Empathy on the Relationships between Narrative Audio-Visual Exposure Prosocial

Alicia Briney, Theunis Steyn, Ted Matherly

15:30-15:45

On-Shelf Availability, Retail Shelf Signals, and Customer Fulfillment in Retail Supply Chains

Tom Gruen, Daniel Corsten, Alex LaBrecque

15:45-16:00

When the Crowd Speaks and When the Money Talks: An Empirical Examination of the Commercialization of Crowdfunded

Mritunjoy Paul, Haisu Zhang, Shanthi Gopalakrishnan

16:00-16:15

Toward a Measurement of Sensory Richness: An Exploratory Approach

Alix Baert, Ingrid Poncin

16:15-16:30

Entrepreneurship in a Deceptive World: Supplier Deception and Its Impact on SMEs Perceptions of Performance, Satisfaction, and

Ania Izabela Rynarzewska, Larry Giunipero

15:30-16:00

Transaction, Exchange, and the Technology: Rethinking AI Deployment in Marketing Work

Jessica Hoppner, Richard Honiball

16:00-16:30

Marketing Work in a Post-Fact Environment: A Foundational Premises Approach?

Emma Galvan, Julie Guidry Moulard, John Galvan

15:30-17:00

AMS Review’s Theories of Sustainability: What’s Next?

Peterson, Gallan, Nirjar, Bradbury, Pardo Jaramillo, Osuna Soto

15:40-16:40 Doctoral Consortium 6

17:00-17:50 Business Meeting

18:00-19:00 President's Reception

19:00-21:00 President's Banquet