Program for Tuesday, May 12th: Talk View

PROGRAM FOR TUESDAY, MAY 12TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

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16:30

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19:00

08:00-17:00 Registration

08:30-08:45

Understanding Gen Z Consumer Personalization in AI-Generated Fashion Ads

Lauren Copeland, Xingqiu Lou

08:45-09:00

Empathic AI and Brand Dynamics: How Brand Power Shapes Customer Experiences

Elaheh Saffari

09:00-09:15

Transparency and Ethical Readiness: Building Trust for AI Adoption in Marketing

Ryan Baltrip

08:30-08:45

Brand Globalness and User Engagement: A Cross-Cultural Investigation

Neeru Malhotra, Muhammad S. Akram, Iman Jana, Abhisek Kuanr, Aneela Malik

08:45-09:00

Review Bombing as a Consequence of Brand Activism

Sayan Gupta, Kumari Pallavi Jha, Ishani Banerji

09:00-09:15

TikTok Trendy! How Firm Optimism About TikTok Shapes Marketing Performance

Ramendra Thakur, Kesha K. Coker, Dhoha Alsaleh

09:15-09:30

Exposure to Nature in Live Streaming E-commerce: Restorative Effects on Consumer Attention and

Ziyi Wang

08:30-08:45

Avatarized Humans: The Preference for Meta-Faces Beyond Anthropomorphism

Yuqi Wang, Jianjun Zhu, Zerui Chen, Qiang Fei

08:45-09:00

The Effect of Anthropomorphic AI and Perceived Vulnerability on Consumer Responses: The Case of Voice

Amine Kabab, Nora Bezaz

09:00-09:15

FrAInd or Fraud? When Empathetic AI Creates Impolite Customers

Chrysostomos Apostolidis

08:30-08:45

Relational-Contingency Framework for Data Breach Recovery: Meta-Analytic Evidence

Moji Barari, Jamie Carlson, Martin Wetzels, Ashkan Allahyari

08:45-09:00

When Rebuilding Backfires: How Misconduct Severity and Response Strategy Shape Consumer Willingness to

E. Survilaitė, K. Žukauskas, D. Barauskaitė, D. Venciūtė

09:00-09:15

From Individual Agency to External Forces: A Socio-Ecological Framework of Consumer Vulnerability

Hadi Houshmand, Sreedhar Madhavaram

09:15-09:30

Blue Ocean Strategy and It's Impact on Competitive Advantage in the Automobile Sector

Dr.Rishika Bhojwani, Dr.Justin Paul, Dr.Rajesh Kumar Srivastava

08:30-08:45

Brand Resilience in the Face of Layoffs

Syed Mohammad Ali Shah, Lan Yu

08:45-09:00

Political Actor Response Strategies After Unforeseen Political Violence

Narendra Bosukonda, Yoonsun Jeong

09:00-09:15

When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen

Rahul Kumar, Prutha Shah, Varsha Jain, Cynthia Assaf

09:15-09:30

Rebuilding Trust Across Democracies: Political Brand Recovery Strategies of the U.S. Democratic and U.K. Conservative

Kristina Harrison, Christopher Pich

08:30-08:45

Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate

Huyen Thi Thanh Tran, Shih-Hao Lu

08:45-09:00

In the Virtual World: Consumer Perception of Luxury Brands on Metaverse

Neha Yadav, Khyati Jagani

09:00-09:15

Uses and Gratifications of Human–AI Romantic Relationships and Implications for Romantic

Miao Wang, Ben Marder, Kirsten Cowan

09:15-09:30

Augmenting the Aisle: Understanding how combined AR and Digital Assistant can influence the in-store

Hannah Marriott, Graeme McLean, Jennifer Barhorst

08:30-08:45

Social Media Trials and the Perception of Justice: How Transparency, Fairness, and Moral Outrage Shape Trust in the

Ania Izabela Rynarzewska, Lubna Nafees, Nicholas Creel

08:45-09:00

Explaining the Privacy Paradox via Longitudinal Critical Incident Analysis

Mona Sinha, Prachi Gala, Rachel Ramey, Aaliyah Wilkerson

09:00-09:15

The C³ED Index–Comparative Chance for Cancer Equity in Diagnosis: A Systemic Assessment of Equitable Chances for Early Cancer Detection and Public Policy

Joel Le Bon

08:30-08:45

The Impact of Humor in Anti-Smoking Campaigns - A Quantitative Study of French and Italian Teenagers

Monica Scarano, Gloria Thomasia Dossou, Myriam Ertz

08:45-09:00

How Territory Perception Impacts the Employer Brand for Salespeople

Aaron Arndt, Juliet F. Poujol

09:00-09:15

The Influence of Social Stigma on Robotic Service Encounters

Y.-S.S. Huang, M. Racat, A. Moon, C.Y. Wong, T. Akiyama

08:30-10:00

Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives

Shuang Wu, Jasmine Parajuli, Philipp Brüggemann

08:30-12:00 Generative AI Certificate Program Workshop

10:00-10:30 Refreshment Break

10:30-10:45

The Hidden Cost of Misbehavior: Jay Customers and Service Employees Well-being in Indian Hotels

Dr. Apoorva Apoorva, Ranjan Chaudhuri

10:45-11:00

Shadowed by Morality: Moral Motives and Informal Economic Engagement

Monique Matsuda dos Santos

11:00-11:15

Live-Streaming vs. Website-Based Grocery Shopping: The Roles of Service Convenience and Consumption Effort in Shaping Service

Weikang Kao, Eklou Amendah

10:30-10:45

From Surveys to Star Ratings: Do Online Reviews Substitute Customer Satisfaction Studies in Grocery

Sebastian Oetzel, Philip Rosenberger

10:45-11:00

When Mentions Backfire: How Branded@mentions Shape Perceived Manipulation and Engagement

Ali Soltaninejad, Bryan Hochstein, Carol Jones, Michael Peasley

11:00-11:15

Why Consumers Can’t Detect Fake Online Reviews: Dual Process Theory and Dual-Task Interference

Andrea Wetzler Tremosa, Andreas Munzel

11:15-11:30

The Effect of Geographic Colocation of Same-Brand Outlets on Electronic Word-of-Mouth (eWOM) Valence: The Role of

Moeen Butt

10:30-10:45

Exploring AI Bias: A Comprehensive Review

Jasmine Parajuli, Nina Krey, Cong Feng

10:45-11:00

Unintended Harm in AI System Transitions: How Corporate Model Changes Disrupt Consumer Trust

Yunzhijun Yu

11:00-11:15

Restoring Trust in the Algorithmic Marketplace: The AI−Trust−Resilience (AITR) Paradigm for Adaptive Marketing in Disrupted

S Shyni Carmel Mary

10:30-10:45

A Multi-Methodological Framework for Understanding the Relative Impacts of Valence Framing in Climate and Energy Communications as a Function of Political

R. Bairaboina, K. Clark, G. Rancati, C. Renshaw, E. Osterberg, A. Stolk

10:45-11:00

Too Little, Too Much, Just Right? Neuroscientific Insights into Emotional Expression Intensity in

Katrin Schefbänker, Nicola Stokburger-Sauer, Karin Teichmann

11:00-11:15

Beyond Altruism - Physiological and Behavioral Effects of Warm Glow and Cold Prickle on Climate

C. Kam, K.R. Clark, R. Bairaboina, C. Renshaw, J. Jerit, G. Rancati, A. Stolk

10:30-10:45

Bridging Consumers' Perception and Choice: Integrating CBC, PLS-SEM, and NCA to Examine Supply Chain Transparency

Hye Seung Jeong, Yoo-Kyoung Seock

10:45-11:00

The Influence of Communication Appeals on Sustainable Food Choices: The Moderating Effect of Mindful

Ceren Ekebas-Turedi, Ilgim Dara Benoit, Elika Kordrostami

11:00-11:15

Do We Really Know? Unveiling Consumer Knowledge About the Impact of Animal-protein Consumption

Fatma Jaafer, Karine Charry, Nathalie Demoulin

11:15-11:30

From Automation to Awareness: How Personalized AI Shapes Mindful Food Consumption Patterns

Preetha Menon

10:30-10:45

When Flexibility Backfires: Field Evidence on the Limits of the Decoy Effect in Services

Ausra Paukstyte, Dominyka Venciute, James Reardon

10:45-11:00

Beyond Price and Quality: Locavore Motivations and the Bandwagon Effect in Local Food Consumption

Rajesh Iyer, Jacqueline Eastman, Alexandre Magnier, Lijun Angelia Chen

11:00-11:15

Who Controls the Channel? Mapping Brand, Platform, and Consumer Influence in Omnichannel

Chenyu Yu, Srinivasan Swaminathan

10:30-10:45

Decoding Uncertainty in Stated Intentions: A Voice Analytics Approach to Predicting Behavior

Abbi Bhattacharya, David Mathis, Bryan Hochstein, Nicole Boylan

10:45-11:00

Brand Information Integrity in AI-Mediated Markets: Auditing Algorithmic Brand Equity and Mitigating Consumer

Vishnu Prasad, Anupam Joshi, Wenkat Patri

11:00-11:15

Cracking the Code of AI Profitability: A Multi-method Exploration of Monetization Triggers in AI-Powered

Jianjun Zhu, Yuqi Wang, Mike Coumans

12:00-13:30 A Panel Discussion with AMS Distinguished Marketer

13:30-13:45

A Perfect Match: How Product Price Affects Credit Card Choice

Julia van de Sandt, Elise Chandon Ince, Mathew S. Isaac, Rajesh Bagchi

13:45-14:00

Passing the Blush: Consumer Embarrassment in Self vs. Other Purchases

Christian Barney Neuman, Tongxi Wang, Lindsay Levine, Michael Thomas

14:00-14:15

Further Assessments of Caffeine’s Influence on Consumer Behavior: The Compromise Effect, Upscaling Effect, And Purchase

Felix Lang, Marcel Lichters

14:15-14:30

Circular Fashion: Exploring Renting as an Access-Based Form of Consumption

Amy Ward

13:30-13:45

From Influence to Adherence: Social Media Opinion Leaders in Healthcare

Léna Griset, Loick Menvielle, Myriam Ertz

13:45-14:00

The Loneliness Pandemic: The role of Validation Seeking and Social Comparison

Ania Rynarzewska, Casey Waldsmith, Nik Nikolov, Pramod Iyer

14:00-14:15

AI and Consumer Perceived Ethicality of Nutrition Brand Authenticity

Merlyn Griffiths

14:15-14:30

When AI Goes Shopping: Scenarios and Challenges of Future Consumers

Zeineb Farhat

13:30-13:45

Is Chatting with a Human Agent after Initial Contact with an AI Chatbot just as Effective as Chatting Directly with a Human

Silke Bambauer-Sachse, Olivier Schorro, Ayse Balta Memet

13:45-14:00

The Algorithmic Arbiter: User Responses to AI vs Human Content Moderation and Implications

Narendra Bosukonda

14:00-14:15

When Does Positive Feelings toward Chatbot Backfire?

Yu-Shan Sandy Huang, Paula Dootson

14:15-14:30

AI and Service Heterogeneity: A Conceptualization

K Sivakumar

13:30-13:45

Celebrity Relatability and Buy Now, Pay Later Adoption: The Moderating Role of Financial Literacy

Bridget Nichols, Darius Fatemi, Anh Dang

13:45-14:00

Artificial Intelligence and Low Involvement Purchasing

Kevin James, Kerri Camp, Janna Parker, Marwan Al-Shammari

14:00-14:15

From Box Office to Living Room-How Consumers Reduce Risk in Theater and Streaming Decisions

Whitney Worley, Kerri Camp, Kevin James

14:15-14:30

When Context Drives Choice in In-Vehicle Coupon Acceptance

Purvi Shah, Ajaya Swain

13:30-13:45

Is Empowerment the Panacea for Sales Performance?

Frederick H K Yim, Ashkan Lucas Keshavarz, Srinivasan Swaminathan

13:45-14:00

How Exercise Buffers Effects of Anxiety on Sales Performance

Matthew Philp, Bruno Lussier, Josh Learn

14:00-14:15

Should Sales Managers Delegate? It Depends on Time Management Skills

Edward Nowlin, Dawn Deeter-Schmelz, Karen Norman Kennedy, Doug Walker

13:30-15:00

The Marketing Education Ecosystem: Value Co-Creation and Educational Experience

Maria Petrescu, Dana Harrison, Melanie Richards, Anjala Krishen

13:30-13:45

Quantity-Frequency Trade-Offs in Consumption - Dissertation Proposal Award Submission

Katharina Lohmann

13:45-14:00

The Role of Product Salience in Marketing Stigmatized Products —Dissertation Proposal Award

Manaswini Acharya

14:00-14:15

A Scalable Framework for the Optimization of Video Content Summarization — Dissertation Proposal Award

Jasmine Yang

13:30-15:00 DoCCA I AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles

13:30-13:45

Decoding Customers’ Desires: Harnessing Brain-Computer Interfaces for Hyper-Personalized

Alexander Kies, Elina Tang, Stefanie Paluch

13:45-14:00

Boosting Marketing Performance through Rigorous NPS Practice

Peter Dickenson

14:00-14:15

Building a Customer-Centric Innovation Platform with the Digital Twin

Nobu Fukawa

14:15-14:30

Call-to-Action Button Elements Can Influence Sharing Information

Dip Biswas

14:30-14:45

Discussion of the AMS BTB Projects and Process

Barry Babin, Jean-Luc Herrmann

15:00-15:30 Refreshment Break

15:30-15:45

Divergence in Consumer-Brand Relationships: The Role of Competing Identifications

Brittney Bauer, Brad Carlson

15:45-16:00

Virtual Food Brands and Buying Behavior: A Multi-Experiment Analysis of Dark Kitchens and

Rajagopal Professor, Ananya Rajagopal

16:00-16:15

Consumer Relationship Development with POI-Retailers – A Three Study Approach

Ugné Wistedt, Aswo Safari

16:15-16:30

Scent Effects on Product Color Choices

Ruta Ruzeviciute, Courtney Szocs, Christian Arroyo, Kaisa Lund, Dipayan Biswas

15:30-15:45

Divergent Consumer Attitudes toward Predictive and Generative Artificial Intelligence: A Construal Level Theory

Meg Michelsen, Cesar Zamudio, Jamie Grigsby

15:45-16:00

The Role of Affective Involvement and Product Type in AI-Generated Ads

Dan Li

16:00-16:15

College Students’ Perceptions of AI-Generated Content in the Field of Marketing

Kelly Adams, Christine Kowalczyk

16:15-16:30

When AI Disclosures Hurt (or Don't): Age-Contingent Effects of Generative AI-Generated Reviews on Perceived

Pradeep Kumar Sharma, Tianlin Zhou, Mark Arnold

15:30-15:45

Student Retention from a Marketing Perspective: A Conceptual Model and Agenda for Future Research

Wendy Gillis, Kim Bynum

15:45-16:00

Cognitive and Affective Pathways in the Student Experience

Rachel Vigness, Dixie Button, Maria Petrescu

16:00-16:15

Caveat Magister: The Red, Write, and Blue Reshaping Marketing Education

Lou Pelton, Waros Ngamsiriudom, Logan Pant

15:30-15:45

Do Retired Athletes Make the Most Effective Influencers? The Role of Team Affiliation and Team Identification on Fan

Se Jin Kim

15:45-16:00

From Fans to Co-Creators: Building Brand Love with the Savannah Bananas

Kristy Grayson

16:00-16:15

Mate Attraction Motives and the Gendered Dynamics of Prestige in Influencer Marketing

Lisa Michelle Ross, Claas Christian Germelmann

16:15-16:30

The Power of Female Fans: Psychological Ownership Motives and Pathways to Meaningful Sports

Nicole Arnett Sanders, Amanda Ledet

15:30-15:45

Ethical Co-Creation in AI-Integrated Learning: A Service Ecosystem Perspective

Samuel Sekar, Deborah Joshi S. B.

15:45-16:00

The Dead Classroom Theory: Exploring AI-Driven Education's Impacts on Learning

Key Martin, Adam Mills, Leyland Pitt, Ian Mccarthy

16:00-16:15

Bridging the AI Readiness Gap: From Belief to Behavior

Ryan Baltrip

15:30-15:45

Consumer Psychology at the Point of Transaction—Dissertation Award Submission

Rin Yoon

15:45-16:00

Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies – Dissertation Award

Kevin Giang Barrera

16:00-16:15

From Care to Repair: Minimizing Waste While Maximizing Value Through Product Life Extension- Dissertation Award

Eldrin Hermoso

15:30-17:00 DoCCA II - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles

15:30-17:00 Meet the Editors I

15:30-17:00

Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments

Janna Parker, Kevin James, Jacqueline Eastman

17:00-18:00 Doctoral Consortium Reception

18:00-19:00 Welcome Reception