PROGRAM
Days: Thursday, July 20th Friday, July 21st Saturday, July 22nd
Thursday, July 20th
View this program: with abstractssession overviewtalk overview
10:00-16:00 Partial Least Squares Structural Equation Modeling (PLS-SEM) Workshop (Yonsei University)
Chairs:
Marko Sarstedt (Ludwig-Maximilians-University Munich & Babeș-Bolyai-University Cluj, Germany)
Christian Ringle (Hamburg University of Technology, Germany)
Christian Ringle (Hamburg University of Technology, Germany)
13:00-15:00 Session DC: 2023 GAMMA Doctoral Colloquium (Yonsei University)
Chairs:
John Cadogan (University of Leicester School of Business, UK)
Anthony Di Benedetto (Temple University, United States)
Anthony Di Benedetto (Temple University, United States)
Location: Room 721 (ICONS Room, Yonsei University)
| 13:00 | Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions (abstract) |
| 13:15 | Impact of User Generated content (UGC) on Tourists Behavioral Intention (abstract) |
| 13:30 | THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE (abstract) |
| 14:00 | THE EFFECT OF THE LUXURY BRAND EROTIC CAPITAL ON CONSUMPTION VALUE AND PURCHASING INTENTION (abstract) |
Friday, July 21st
View this program: with abstractssession overviewtalk overview
08:00-09:15 Session 01.01: Digital Consumer Behavior in the Age of Tech Transformation I
Chair:
Hao Zhang (Northeastern University, China)
Location: Belle-Vue Suite
| 08:00 | Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving? (abstract) PRESENTER: Jun-Hwa Cheah |
| 08:15 | THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY (abstract) PRESENTER: Ruping Liu |
| 08:30 | DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS (abstract) PRESENTER: Lokweetpun Suprawan |
| 08:45 | Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory (abstract) PRESENTER: Xi Luo |
| 09:00 | Decomposition of consumer actual purchase using e-discount through online food delivery systems (abstract) PRESENTER: Teck Weng Jee |
08:00-09:15 Session 01.02: 2023 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM
Chairs:
Location: Garnet Suite
| 08:00 | EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR (abstract) |
| 08:15 | What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions (abstract) |
| 08:30 | Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China (abstract) |
| 08:45 | A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up (abstract) |
| 09:00 | EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE (abstract) |
| 09:15 | Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance (abstract) |
08:00-09:15 Session 01.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation I
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 08:00 | Understanding the Metaverse Experience through Consumer Brain Imaging (abstract) PRESENTER: Meiling Yin |
| 08:15 | Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines (abstract) PRESENTER: Xiaofei Bai |
| 08:30 | THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS (abstract) PRESENTER: Jisu Yi |
| 08:45 | ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION (abstract) PRESENTER: Tiantian Wang |
| 09:00 | The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia (abstract) PRESENTER: Dinarti Tarigan |
08:00-09:15 Session 01.04: Envisioning the Digital Future of Tourism and Hospitality I
Chairs:
Kevin Kam Fung So (Oklahoma State University, United States)
Robert Li (Temple University, United States)
Robert Li (Temple University, United States)
Location: Astor Suite B
| 08:00 | TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY (abstract) |
| 08:15 | INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR (abstract) |
| 08:30 | THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS (abstract) PRESENTER: Yixin Zheng |
| 08:45 | TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST (abstract) |
| 09:00 | Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism (abstract) |
| 09:15 | Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair (abstract) |
08:00-09:15 Session 01.05: Online Advertising and Marketing of Service Businesses I
Chair:
Shu-Chuan Chu (DePaul University, United States)
Location: Charlotte Suite A
| 08:00 | The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy (abstract) PRESENTER: Kacy Kim |
| 08:15 | Does Branding Matter in University Social Media Advertising? (abstract) |
| 08:30 | Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research (abstract) PRESENTER: Chenying Hai |
| 08:45 | EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM (abstract) PRESENTER: Kyeongwon Kwon |
| 09:00 | THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET (abstract) PRESENTER: Jongdae Kim |
| 09:15 | EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT (abstract) PRESENTER: Jaejin Lee |
08:00-09:15 Session 01.06: New Developments in Digital Promotion I
Chairs:
Riccardo Rialti (University of Milan, Italy)
Lamberto Zollo (University of Milan, Italy)
Kacy Kim (Bryant University, United States)
Sukki Yoon (Bryant University, United States)
Lamberto Zollo (University of Milan, Italy)
Kacy Kim (Bryant University, United States)
Sukki Yoon (Bryant University, United States)
Location: Charlotte Suite B
| 08:00 | A Computational Approach to Cryptocurrency Marketing on Twitter (abstract) PRESENTER: Tae Hyun Baek |
| 08:15 | ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL (abstract) PRESENTER: Julie Bilby |
| 08:30 | Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies (abstract) PRESENTER: A. Can Inci |
| 08:45 | THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS (abstract) PRESENTER: Hao Zhang |
| 09:00 | Effects of Residential Mobility on Trust in the Digital Consumption Contexts (abstract) PRESENTER: Jeonghwa Seo |
08:00-09:15 Session 01.07: Luxury Marketing & Branding
Chair:
Christina Papadopoulou (University of Leeds, UK)
Location: Peacock Suite A
| 08:00 | FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION (abstract) PRESENTER: Karen T. Bowen |
| 08:15 | DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS (abstract) PRESENTER: Enav Friedmann |
| 08:30 | COO effect in Chinese luxury consumption: Does generation matter? (abstract) PRESENTER: Andy Hou |
| 08:45 | DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON? (abstract) PRESENTER: Hsin Min Hu |
| 09:00 | THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE (abstract) PRESENTER: Yingyu Li |
| 09:15 | WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS (abstract) PRESENTER: Fernando Fastoso |
| 09:30 | Consumer Perceptions of Traditional and Outlet Channels (abstract) PRESENTER: Foo Nin Ho |
08:00-09:15 Session 01.08: Social, Health and Environmental Change: How Does Marketing Help?
Chair:
Boram Do (Yonsei University, South Korea)
Location: Peacock Suite B
| 08:00 | When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes (abstract) PRESENTER: Jiyun Kang |
| 08:15 | Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values (abstract) PRESENTER: Garim Lee |
| 08:30 | SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY (abstract) PRESENTER: Irene R. R. Lu |
08:00-09:15 Session 01.09: Digital Marketing and Social Media I
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Berkeley Suite A
| 08:00 | THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA (abstract) PRESENTER: Adilla Anggraeni |
| 08:15 | Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism (abstract) PRESENTER: Wootae Chun |
| 08:30 | Value co-creation and co-destruction in social media: A system perspective (abstract) |
| 08:45 | Examining the Antecedents of Social Media User Migration (abstract) PRESENTER: Fei Weisstein |
09:15-09:30Coffee Break
09:30-11:00 Session 02.01: Digital Consumer Behavior in the Age of Tech Transformation II
Chair:
Eonyou Shin (Virginia Tech, United States)
Location: Belle-Vue Suite
| 09:30 | The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding (abstract) PRESENTER: Yeyi Liu |
| 09:45 | The impact of the number of crowdfunding round on consumer responses and the funding success (abstract) PRESENTER: Jaekang Heo |
| 10:00 | Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups (abstract) PRESENTER: Haryani Primanti |
| 10:15 | A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER (abstract) PRESENTER: Eonyou Shin |
09:30-11:00 Session 02.02: Industrial Marketing Management I
Chairs:
Location: Garnet Suite
| 09:30 | Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience (abstract) PRESENTER: Shuyi Hao |
| 09:45 | How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource capability (abstract) PRESENTER: Yang-Im Lee |
| 10:00 | MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA (abstract) |
| 10:15 | DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS (abstract) PRESENTER: Cristina Baptista |
| 10:30 | Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome (abstract) PRESENTER: Mai Uno |
| 10:45 | The Role of Organizational Agility in Digital Innovation: A Relational Perspective (abstract) PRESENTER: Sabrina Thornton |
09:30-11:00 Session 02.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation II
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 09:30 | SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING (abstract) PRESENTER: João Guerreiro |
| 09:45 | The Role of Regulatory Mode and Positive Emotion in Social Media Engagement (abstract) PRESENTER: Felix Septianto |
| 10:00 | A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC (abstract) PRESENTER: Chia-Yun Chien |
| 10:15 | What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement (abstract) PRESENTER: Jaehoon Lee |
| 10:30 | Sad avatars as better sales representatives in the metaverse? The role of subcultural appeal (abstract) PRESENTER: Woojung Chang |
09:30-11:00 Session 02.04: Envisioning the Digital Future of Tourism and Hospitality II
Chairs:
Kevin Kam Fung So (Oklahoma State University, United States)
Robert Li (Temple University, United States)
Robert Li (Temple University, United States)
Location: Astor Suite B
| 09:30 | Toward a practical insight into avatar customer journey design in the metaverse tourism world (abstract) |
| 09:45 | Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen (abstract) |
| 10:00 | The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions (abstract) PRESENTER: Jung Min Jang |
| 10:15 | SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX? (abstract) |
| 10:30 | AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE (abstract) PRESENTER: Jingyu Liu |
| 10:45 | ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES (abstract) |
09:30-11:00 Session 02.05: Online Advertising and Marketing of Service Businesses II
Chair:
Shu-Chuan Chu (DePaul University, United States)
Location: Charlotte Suite A
| 09:30 | The Dark vs the Bright Side of Students' Social Media Engagement (abstract) PRESENTER: Julia Eschenbacher |
| 09:45 | Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses (abstract) |
| 10:00 | The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion (abstract) PRESENTER: Daisy Lee |
| 10:15 | THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY (abstract) PRESENTER: Soojin Kim |
| 10:30 | THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT (abstract) |
| 10:45 | ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA (abstract) |
09:30-11:00 Session 02.06: New Developments in Digital Promotion II
Chairs:
Lamberto Zollo (University of Milan, Italy)
Riccardo Rialti (University of Milan, Italy)
Yung Kyun Choi (Dongguk University, South Korea)
Riccardo Rialti (University of Milan, Italy)
Yung Kyun Choi (Dongguk University, South Korea)
Location: Charlotte Suite B
| 09:30 | DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS (abstract) |
| 09:45 | INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE (abstract) PRESENTER: Qi Jiang |
| 10:00 | WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE (abstract) PRESENTER: Yung Kyun Choi |
| 10:15 | “CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY (abstract) PRESENTER: Alessia Grassi |
| 10:30 | NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES (abstract) PRESENTER: Hyein Lee |
09:30-11:00 Session 02.07: Entrepreneurial Marketing
Chairs:
Location: Peacock Suite A
| 09:30 | THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS. (abstract) PRESENTER: Nicky Kinsey |
| 09:45 | INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY (abstract) PRESENTER: Taewan Kim |
| 10:00 | Gender Diversity and Innovation in Korea Service Industries (abstract) PRESENTER: Antonio K.W. Lau |
| 10:15 | Team variation and team convergence as drivers of improvisation in new product development (abstract) PRESENTER: Kyriakos Kyriakopoulos |
| 10:30 | RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES (abstract) |
| 10:45 | Pivoting And Marketing Of Creative Entrepreneurs During Covid-19 (abstract) |
09:30-11:00 Session 02.08: Social, Health and Environmental Change: How Does Marketing Help? II
Chair:
Boram Do (Yonsei University, South Korea)
Location: Peacock Suite B
| 09:30 | TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES (abstract) |
| 09:45 | AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE (abstract) PRESENTER: Ge Xiao |
| 10:00 | A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA (abstract) PRESENTER: Tamir Oyunbileg |
| 10:15 | Drivers of ESG and firm performance (abstract) PRESENTER: Jeongbin Whang |
| 10:30 | WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE (abstract) PRESENTER: Zening Song |
| 10:45 | THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION (abstract) PRESENTER: Junhee Seok |
09:30-11:00 Session 02.09: Digital Marketing and Social Media II
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Berkeley Suite A
| 09:30 | THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS (abstract) PRESENTER: Mehdi Farajallah |
| 09:45 | The Effect of Positive-framing Design on Attribute Evaluations (abstract) PRESENTER: Peiliang Sun |
| 10:00 | NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA (abstract) PRESENTER: Ivan Belik |
| 10:15 | DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY (abstract) PRESENTER: Jitpisut Bubphapant |
| 10:30 | THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION (abstract) PRESENTER: Taehyung Kim |
| 10:45 | The Effect of Consumer Interest in Global Countries on Digital Shopping (abstract) PRESENTER: Nayoung Jung |
09:30-11:00 Session 02.10: Hospitality and Tourism Marketing I
Chairs:
Location: Berkeley Suite B
| 09:30 | The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption? (abstract) PRESENTER: Beatriz Casais |
| 09:45 | THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS (abstract) PRESENTER: Chu-Cheng Chang |
| 10:00 | DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT (abstract) PRESENTER: Chia-Wen Hung |
| 10:15 | EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS (abstract) PRESENTER: Seonjeong Ally Lee |
| 10:30 | Customer Engagement and Value Co-Creation in Digitally Enabled Hospitality Services (abstract) PRESENTER: Fei Weisstein |
11:10-12:40 Session 03.01: Digital Consumer Behavior in the Age of Tech Transformation III
Chair:
Serena Rovai (La Rochelle Busoness School, France)
Location: Belle-Vue Suite
| 11:10 | From Browsing to Buying. How Big Data is Transforming E-commerce (abstract) PRESENTER: Nuraeni |
| 11:25 | DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING? (abstract) PRESENTER: Jani Holopainen |
| 11:40 | Consumer responses to AI applications in omnichannel luxury retailing: an explorative study (abstract) PRESENTER: Serena Rovai |
| 11:55 | HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE (abstract) PRESENTER: Ju Yeun Jang |
| 12:10 | THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING (abstract) PRESENTER: John Yi |
11:10-12:40 Session 03.02: Industrial Marketing Management II
Chairs:
Location: Garnet Suite
| 11:10 | How country distance shapes the effectiveness of B2B digital content marketing (abstract) PRESENTER: Tommi Laukkanen |
| 11:25 | Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media (abstract) PRESENTER: Sara Fraccastoro |
| 11:40 | B2B service experience on repurchase intention: The role of customer engagement and agility (abstract) PRESENTER: Yerim Chung |
| 11:55 | Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks (abstract) PRESENTER: Mesay Sata Shanka |
| 12:10 | ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES (abstract) |
| 12:25 | Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs (abstract) PRESENTER: Evangelia Katsikea |
11:10-12:40 Session 03.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation III
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 11:10 | COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE (abstract) PRESENTER: Nan-Hee Jeong |
| 11:25 | I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING (abstract) PRESENTER: Hsin-Hsuan Meg Lee |
| 11:40 | Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging market (abstract) PRESENTER: Yang-Im Lee |
| 11:55 | METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION (abstract) PRESENTER: Chung-Wha Chloe Ki |
| 12:10 | Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines (abstract) PRESENTER: Hyuna Bak |
| 12:25 | THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS (abstract) PRESENTER: Minjung Cho |
11:10-12:40 Session 03.04: Envisioning the Digital Future of Tourism and Hospitality III
Chairs:
Kevin Kam Fung So (Oklahoma State University, United States)
Robert Li (Temple University, United States)
Robert Li (Temple University, United States)
Location: Astor Suite B
| 11:10 | Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context (abstract) |
| 11:25 | THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE (abstract) |
| 11:40 | An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience Engagement (abstract) |
| 11:55 | Phygital marketing: a new approach to trigger travel intentions (abstract) |
| 12:10 | Experience value co-creation in tourism livescape: the role of inspiration and engagement (abstract) PRESENTER: Wenxiu Wu |
11:10-12:40 Session 03.05: The Future of Work – Service Employee-(Ro)bot Collaboration
Chair:
Werner Kunz (University of Massachusetts Boston, United States)
Location: Charlotte Suite A
| 11:10 | THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION (abstract) PRESENTER: Keli Li |
| 11:25 | ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS (abstract) |
| 11:40 | News Content Analysis: The Difference Between AI and Human Anchor Programs (abstract) PRESENTER: Lin Kim |
| 11:55 | Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research (abstract) PRESENTER: Neeraj Sharma |
| 12:10 | FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA (abstract) PRESENTER: Neulonbit Oh |
11:10-12:40 Session 03.06: New Developments in Digital Promotion III
Chairs:
Sukki Yoon (Bryant University, United States)
Kacy Kim (Bryant University, United States)
Lamberto Zollo (University of Milan, Italy)
Riccardo Rialti (University of Milan, Italy)
Kacy Kim (Bryant University, United States)
Lamberto Zollo (University of Milan, Italy)
Riccardo Rialti (University of Milan, Italy)
Location: Charlotte Suite B
| 11:10 | TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING (abstract) PRESENTER: Jin-A Choi |
| 11:25 | A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION (abstract) PRESENTER: María Olmedilla |
| 11:40 | Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework (abstract) PRESENTER: Costanza Dasmi |
| 11:55 | THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA (abstract) PRESENTER: Olga Nechaeva |
| 12:10 | Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing (abstract) PRESENTER: Eun Yeon Kang |
11:10-12:40 Session 03.07: Stakeholder Management
Chair:
Manfred Schwaiger (Kaulbachstr, Germany)
Location: Peacock Suite A
| 11:10 | MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND (abstract) PRESENTER: Robin-Christopher Ruhnau |
| 11:25 | MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING (abstract) |
| 11:40 | Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption (abstract) |
| 11:55 | CSR Communication and Corporate Reputation: The Role of Message Source (abstract) |
| 12:10 | AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION (abstract) |
| 12:25 | Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose (abstract) |
11:10-12:40 Session 03.08: Social, Health and Environmental Change: How Does Marketing Help? III
Chair:
Boram Do (Yonsei University, South Korea)
Location: Peacock Suite B
| 11:10 | Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement (abstract) PRESENTER: Jewon Lyu |
| 11:25 | ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS (abstract) PRESENTER: Lei Li |
| 11:40 | Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers (abstract) PRESENTER: Natalia Maehle |
| 11:55 | THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE (abstract) PRESENTER: Hoisoo Um |
| 12:10 | INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS (abstract) PRESENTER: Reinaldy Agung Pramudhita |
11:10-12:40 Session 03.09: Digital Marketing and Social Media III
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Berkeley Suite A
| 11:10 | Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model (abstract) PRESENTER: Annie Pei-I Yu |
| 11:25 | THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER (abstract) PRESENTER: Madleen Moritz |
| 11:40 | Customer Engagement Measurement in Social Media (abstract) |
| 11:55 | UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES. (abstract) PRESENTER: Giuseppe La Ragione |
| 12:10 | SOCIAL MEDIA INFLUENCER ENTREPRENEURS (abstract) PRESENTER: Jiseon Han |
| 12:25 | LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS (abstract) PRESENTER: Hongfei Liu |
11:10-12:40 Session 03.10: Hospitality and Tourism Marketing II
Chairs:
Location: Berkeley Suite B
| 11:10 | How consumers react to highly competent but politically opposite service providers: The role of political ideology (abstract) |
| 11:25 | THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR (abstract) PRESENTER: Hong Yu |
| 11:40 | ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS (abstract) PRESENTER: Nikolaos Pappas |
| 11:55 | Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses (abstract) PRESENTER: Nadine Waehning |
| 12:10 | CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY? (abstract) PRESENTER: Jiun-Chi Tzeng |
| 12:25 | THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY (abstract) PRESENTER: Shu-Chin Wu |
12:40-13:40Lunch at your own, Editorial Board Meetings
12:40-13:40 Session MP: Multimedia Presentation
A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE (abstract) PRESENTER: Dana Pinhas |
Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective. (abstract) PRESENTER: Chee Wei Cheah |
CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE (abstract) PRESENTER: Sejin Ha |
What is blockchain’s potential when it comes to renting luxury? (abstract) |
DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS? (abstract) PRESENTER: Yao Yao |
MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY (abstract) |
PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING (abstract) |
A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET (abstract) PRESENTER: Xinyue Li |
Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers (abstract) PRESENTER: Hong Yu |
From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic (abstract) PRESENTER: Matthew Lunde |
TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY (abstract) PRESENTER: Yeonseo Jo |
The impact of induced awe on ethical tourist behaviors (abstract) PRESENTER: Sun-Hwa Kim |
WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY) (abstract) PRESENTER: Sooyeon Choi |
HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN (abstract) PRESENTER: Honglei Liu |
Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption (abstract) PRESENTER: Xinran Wang |
RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE (abstract) PRESENTER: Xiaolei Yu |
THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING (abstract) PRESENTER: Xiaolei Yu |
13:40-15:10 Session 04.01: Digital Consumer Behavior in the Age of Tech Transformation IV
Chair:
Charles R. Taylor (Villanova University, United States)
Location: Belle-Vue Suite
| 13:40 | The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives (abstract) PRESENTER: Charles R. Taylor |
| 13:55 | Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation (abstract) PRESENTER: Hyeyeon Yuk |
| 14:10 | Utilizing Gamification to Motivate Customer Engagement : A Review of Literature (abstract) PRESENTER: Ayushi Gupta |
| 14:25 | BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL (abstract) PRESENTER: Adrian Kristiansen |
| 14:40 | PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY (abstract) PRESENTER: Weisheng Chiu |
13:40-15:10 Session 04.02: The Future of Consumer Experience: Humanity in a Digital World I
Chair:
Brian T Hart (Trinity Western University, Japan)
Location: Garnet Suite
| 13:40 | RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB (abstract) PRESENTER: Beatriz Casais |
| 13:55 | Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA (abstract) |
| 14:10 | Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores (abstract) PRESENTER: Yajing Yin |
| 14:25 | EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE (abstract) PRESENTER: Yuandong Xu |
13:40-15:10 Session 04.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation IV
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 13:40 | Avatar and Self-concept in the Era of Metaverse (abstract) PRESENTER: Mina Jun |
| 13:55 | CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION (abstract) PRESENTER: Ashley Stevens Chenn |
| 14:10 | UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING (abstract) PRESENTER: Amy Wong |
| 14:25 | INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION (abstract) PRESENTER: Alina Kim |
| 14:40 | The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness (abstract) PRESENTER: Zeran Zhang |
| 14:55 | SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE (abstract) PRESENTER: Hector González |
13:40-15:10 Session 04.04: Envisioning the Digital Future of Tourism and Hospitality IV
Chairs:
Kevin Kam Fung So (Oklahoma State University, United States)
Robert Li (Temple University, United States)
Robert Li (Temple University, United States)
Location: Astor Suite B
| 13:40 | FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA (abstract) PRESENTER: Alina Kim |
| 13:55 | EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE (abstract) |
| 14:10 | Are Bleed Logos Effective for the Metaverse Shopping Travelers? (abstract) |
| 14:25 | EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS (abstract) |
| 14:40 | HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING (abstract) |
| 14:55 | Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots (abstract) |
13:40-15:10 Session 04.05: AI and Virtual Influencer Advertising
Chair:
Jooyoung Kim (University of Georgia, United States)
Location: Charlotte Suite A
| 13:40 | When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude (abstract) PRESENTER: Hao Wu |
| 13:55 | OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING (abstract) PRESENTER: Rhonwyn K Vaudrey |
| 14:10 | Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship (abstract) PRESENTER: Minjin Rheu |
| 14:25 | UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS (abstract) PRESENTER: Jeongwon Yang |
13:40-15:10 Session 04.06: New Developments in Digital Promotion IV
Chairs:
Lamberto Zollo (University of Milan, Italy)
Kacy Kim (Bryant University, United States)
Sukki Yoon (Bryant University, United States)
Riccardo Rialti (University of Milan, Italy)
Kacy Kim (Bryant University, United States)
Sukki Yoon (Bryant University, United States)
Riccardo Rialti (University of Milan, Italy)
Location: Charlotte Suite B
| 13:40 | Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing (abstract) PRESENTER: Ruoding Wang |
| 13:55 | SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA (abstract) PRESENTER: Hojoon Choi |
| 14:10 | The Impact of Covid-19 on Online Search Advertising Market (abstract) PRESENTER: Sehyun Lee |
| 14:25 | THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS (abstract) PRESENTER: Sergio W. Carvalho |
| 14:40 | Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising (abstract) PRESENTER: Y. Greg Song |
| 14:55 | Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them (abstract) PRESENTER: Sangdo Oh |
13:40-15:10 Session 04.07: Global Marketing Strategy and Decision Making
Chairs:
Location: Peacock Suite A
| 13:40 | A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future (abstract) PRESENTER: Nilay Bicakcioglu-Peynirci |
| 13:55 | POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS (abstract) PRESENTER: Maximilian Gerrath |
| 14:10 | Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing Economy (abstract) PRESENTER: Vita Kadile |
| 14:25 | AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES (abstract) PRESENTER: Jieke Chen |
| 14:40 | Analytical Capabilities and Firm Performance in Business Networks (abstract) PRESENTER: Valeria Pentttinen |
13:40-15:10 Session 04.08: Social, Health and Environmental Change: How Does Marketing Help? IV
Chair:
Jeawon Kim (UN Environment Programme, Climate Technology Center & Network, South Korea)
Location: Peacock Suite B
| 13:40 | IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE? (abstract) PRESENTER: Jani Holopainen |
| 13:55 | Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power (abstract) PRESENTER: Eun Yeon Kang |
| 14:10 | THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN (abstract) PRESENTER: Narichika Isoda |
| 14:25 | The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models (abstract) |
| 14:40 | EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC (abstract) PRESENTER: Sabina De Rosis |
| 14:55 | ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD (abstract) PRESENTER: Honglei Liu |
13:40-15:10 Session 04.09: Digital Marketing and Social Media IV
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Berkeley Suite A
| 13:40 | Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender (abstract) PRESENTER: Jake An |
| 13:55 | Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology (abstract) PRESENTER: Duong Thuy Trang Nguyen |
| 14:10 | Content Provision on UGC Platforms (abstract) PRESENTER: Woochoel Shin |
| 14:25 | THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT (abstract) PRESENTER: Etta Y. I. Chen |
| 14:40 | EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE (abstract) PRESENTER: Timmy H. Tseng |
| 14:55 | THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER COMPARISON (abstract) PRESENTER: Jinhee Han |
13:40-15:10 Session 04.10: Hospitality and Tourism Marketing III
Chairs:
Location: Berkeley Suite B
| 13:40 | HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE (abstract) PRESENTER: Yuan Li |
| 13:55 | THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM (abstract) PRESENTER: Ju Yeon Shin |
| 14:10 | TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS (abstract) |
| 14:25 | Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19 (abstract) PRESENTER: Nagendra Sharma |
15:10-15:25Coffee Break
15:25-16:55 Session 05.01: Digital Consumer Behavior in the Age of Tech Transformation V
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Belle-Vue Suite
| 15:25 | Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences (abstract) PRESENTER: Sejin Ha |
| 15:40 | Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience (abstract) PRESENTER: Jaehun Kim |
| 15:55 | Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model (abstract) PRESENTER: Sunnyoung Lee |
| 16:10 | OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY (abstract) PRESENTER: Doyeon Won |
| 16:25 | “SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE (abstract) |
15:25-16:55 Session 05.02: The Future of Consumer Experience: Humanity in a Digital World II
Chair:
Brian T Hart (Trinity Western University, Japan)
Location: Garnet Suite
| 15:25 | THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY (abstract) PRESENTER: Juran Kim |
| 15:40 | Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude (abstract) PRESENTER: Jaehyun Lee |
| 15:55 | FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS (abstract) PRESENTER: Patricia Sanmiguel |
| 16:10 | Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position (abstract) PRESENTER: Tae Ho Song |
| 16:25 | THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE (abstract) PRESENTER: Hyojo Jung |
15:25-16:55 Session 05.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation V
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 15:25 | Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse (abstract) PRESENTER: Yue Peng |
| 15:40 | THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS (abstract) PRESENTER: Jungsik Son |
| 15:55 | COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH (abstract) PRESENTER: Phallapa Petison |
| 16:10 | E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT (abstract) PRESENTER: Bora Qesja |
| 16:25 | THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS (abstract) PRESENTER: Dinarti Tarigan |
| 16:40 | The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising (abstract) PRESENTER: Sun Joo Ahn |
15:25-16:55 Session 05.04: Envisioning the Digital Future of Tourism and Hospitality V
Chairs:
Robert Li (Temple University, United States)
Kevin Kam Fung So (Oklahoma State University, United States)
Kevin Kam Fung So (Oklahoma State University, United States)
Location: Astor Suite B
| 15:25 | The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence (abstract) |
| 15:40 | SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY (abstract) |
| 15:55 | DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY (abstract) |
| 16:10 | EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY (abstract) |
| 16:25 | User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use (abstract) PRESENTER: Tsunwai Wesley Yuen |
| 16:40 | PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH (abstract) |
15:25-16:55 Session 05.05: 2023 GMA-GAMMA JOINT SYMPOSIUM
Chair:
Anna Zarkada (Cyprus University of Technology, Cyprus)
Location: Charlotte Suite A
| 15:25 | CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY (abstract) |
| 15:40 | MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS (abstract) |
| 15:55 | THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY (abstract) |
| 16:10 | CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW (abstract) PRESENTER: Yioula Melanthiou |
| 16:25 | Understanding the Metaverse through the Bibliometric Analysis Lens (abstract) |
15:25-16:55 Session 05.06: New Perspectives for Luxury Sustainability in the Digital Environment
Chair:
Serena Rovai (La Rochelle Busoness School, France)
Location: Charlotte Suite B
| 15:25 | AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS (abstract) PRESENTER: Heejung Park |
| 15:40 | Exploring the role of influencers in sustainable luxury tourism: A paradox perspective (abstract) PRESENTER: Jihye Kim |
| 15:55 | OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT (abstract) PRESENTER: Costanza Dasmi |
| 16:10 | SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS (abstract) PRESENTER: Elina Koivisto |
15:25-16:55 Session 05.07: Consumer Behavior in the Technological World I
Chair:
Lei Song (The Pennsylvania State University Abington, United States)
Location: Peacock Suite A
| 15:25 | EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD (abstract) |
| 15:40 | DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM? (abstract) PRESENTER: Tsen-Ju Lin |
| 15:55 | Building consumer-brand relationship on social media (abstract) PRESENTER: Hua Chang |
| 16:10 | AN INVESTIGATION OF INFLUENCERS TO AUDIENCE AND AUDIENCE TO AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE (abstract) PRESENTER: Ruyu Yun |
| 16:25 | Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach (abstract) PRESENTER: Thanh Thuy Thi Nguyen |
15:25-16:55 Session 05.08: Social, Health and Environmental Change: How Does Marketing Help? V
Chair:
Jeawon Kim (UN Environment Programme, Climate Technology Center & Network, South Korea)
Location: Peacock Suite B
| 15:25 | SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE (abstract) PRESENTER: Ishanika Chawngzikpuii |
| 15:40 | THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY (abstract) PRESENTER: Nurrani Kusumawati |
| 15:55 | If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment (abstract) PRESENTER: Jikyung Kim |
| 16:10 | Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt (abstract) PRESENTER: Shorouk Hamzawi |
| 16:25 | CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL (abstract) PRESENTER: Kacy Kim |
15:25-16:55 Session 05.09: Food Consumption and Climate Change
Chair:
Isaac Cheah (Curtin University, Australia)
Location: Berkeley Suite A
| 15:25 | The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model (abstract) PRESENTER: Antonio K.W. Lau |
| 15:40 | The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food choices (abstract) |
| 15:55 | The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption (abstract) |
| 16:10 | Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption (abstract) |
| 16:25 | The double-edged sword of multi-labelling in consumer food behavior (abstract) |
| 16:40 | Mindfulness vs. mindlessness: Climate-friendly food value perception and choice (abstract) |
15:25-16:55 Session 05.10: Hospitality and Tourism Marketing IV
Chairs:
Location: Berkeley Suite B
| 15:25 | Attitude/intention-behavior gap in sustainable tourism: A review and research agenda (abstract) PRESENTER: Tai Ming Wut |
| 15:40 | A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH (abstract) PRESENTER: Eva Lang |
| 15:55 | Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social platform (abstract) PRESENTER: Nadezda Sorokina |
| 16:10 | GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS (abstract) PRESENTER: Salma Alguezaui |
| 16:25 | EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION (abstract) |
17:05-18:20 Session 06.01: 2023 GAMMA Job Platform
Chair:
Tony Garrett (Korea University, South Korea)
Location: Belle-Vue Suite
17:05-18:20 Session 06.02: The Future of Consumer Experience: Humanity in a Digital World III
Chair:
Brian T Hart (Trinity Western University, Japan)
Location: Garnet Suite
| 17:05 | Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations (abstract) PRESENTER: Nila Windasari |
| 17:20 | Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor. (abstract) PRESENTER: Daria Plotkina |
| 17:35 | Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition (abstract) PRESENTER: Yeonju Wang |
| 17:50 | THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA (abstract) PRESENTER: Junyue Mao |
17:05-18:20 Session 06.03: Invisible Marketing: Signaling, Framing, and Priming
Chair:
Alisara Rungnontarat Charinsarn (Thammasat University, Thailand)
Location: Astor Suite A
| 17:05 | How prosocial behavior framing changes donation behavior of entitled individuals (abstract) |
| 17:20 | HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS. (abstract) PRESENTER: Isabel Son |
| 17:35 | Reward “Both”: The role of referral reward incentive structure on referral behavior (abstract) PRESENTER: Shankha Basu |
| 17:50 | How self-construal influences product environmental perception: The surprising result! (abstract) PRESENTER: Alisara Charinsarn |
17:05-18:20 Session 06.04: 2023 PolyU SFT-GAMMA JOINT SYMPOSIUM
Chair:
Erin Cho (Hong Kong Poly Technic University, Hong Kong)
Location: Astor Suite B
| 17:05 | Introduction to the School of Fashion and Technology, Hong Kong Polytechnic University. |
17:05-18:20 Session 06.05: Cross-cultural and Global Marketing
Chairs:
Location: Charlotte Suite A
| 17:05 | Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison (abstract) PRESENTER: Tiziano Vescovi |
| 17:20 | COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY (abstract) PRESENTER: Carmen Lopez |
| 17:35 | ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR (abstract) |
| 17:50 | TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM (abstract) |
17:05-18:20 Session 06.06: Turning Points in Luxury - An Industry at Crossroads & New Paradigms of Luxury Consumption and Sustainable Behavior in a Post-pandemic World
Chair:
Benjamin G. Voyer (ESCP Europe Business School, UK)
Location: Charlotte Suite B
| 17:05 | Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception? (abstract) PRESENTER: Wuxia Bao |
| 17:20 | A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION (abstract) PRESENTER: Wun-Xuan Wu |
| 17:35 | HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR (abstract) PRESENTER: Rawan Hamdan |
17:05-18:20 Session 06.07: Consumer Behavior in the Technological World II
Chair:
Lei Song (The Pennsylvania State University Abington, United States)
Location: Peacock Suite A
| 17:05 | Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan (abstract) PRESENTER: Alexander Muk |
| 17:20 | Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance (abstract) PRESENTER: Akanksha Mishra |
| 17:35 | IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE (abstract) PRESENTER: Inhaeng Jung |
| 17:50 | The effect of script change on consumers' acceptance of automated frontline service encounters (abstract) |
17:05-18:20 Session 06.08: Social, Health and Environmental Change: How Does Marketing Help? VI
Chair:
Jeawon Kim (UN Environment Programme, Climate Technology Center & Network, South Korea)
Location: Peacock Suite B
| 17:05 | Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat (abstract) PRESENTER: Dr Barbara Gligorijevic |
| 17:20 | SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM (abstract) PRESENTER: Jeawon Kim |
| 17:35 | TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES (abstract) PRESENTER: Yue Xi |
| 17:50 | PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR) (abstract) PRESENTER: Monica Mendini |
| 18:05 | THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION (abstract) PRESENTER: Shinjoo Park |
17:05-18:20 Session 06.09: Political Marketing / How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc
Chairs:
Frederik Ferié (University of Münster, Germany)
Yaeeun Kim (California State University, Sacramento, United States)
Yaeeun Kim (California State University, Sacramento, United States)
Location: Berkeley Suite A
| 17:05 | What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality (abstract) PRESENTER: Christina Okoutsidou |
| 17:20 | Identity Alignment in Campaigning: Field-Experimental Evidence From Germany (abstract) PRESENTER: Frederik Ferié |
| 17:35 | Consumption culture depending on national pride: A study of Make in India product consumption in India post pandemic (abstract) |
| 17:50 | MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES (abstract) PRESENTER: Christine Falkenreck |
| 18:05 | DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN (abstract) PRESENTER: Seojin Stacey Lee |
18:30-19:00 Invited Fashion Show
<Invited Hanbok Fashion Show for the 2023 GMC at Seoul>
1. Theme: Untraditional Modern Marvels of Korean Tradition
2. Date: 18:30-19:00 July 21, 2023
3. Venue: Lobby, Crystal Ballroom, 2nd Floor, Main Tower, Lotte Hotel Seoul
4. Designer: Eun Joo Kim, CEO of Meehee Hanbok Couture, Los Angeles & CEO of Terra Interior Design, Los Angeles, USA
- Invited Fashion Show, ESCP Europe, Paris, 2019
- Invited Fashion Show, Hotel New Otani Tokyo, Tokyo 2018
- LACMA Museum Meehee Hanbok Fashion Show, 2018
- Art consultant for Minotti, Beverly Hills, 2018*Hanbok is traditional Korean traditional clothes
One Garment’s Journey Through History - The New York Times (nytimes.com)
19:00-22:00Conference Gala Dinner
Welcome Speeches:
- Eunju Ko (Yonsei University), The Organizing Committee Chair
- Se-Hoon Oh, Mayor of Seoul
- Seoung Hwan Suh (Yonsei University), President
- Roland T. Rust (University of Maryland), Conference Co-Chair
- Prof. Renana Peres (The Hebrew University), Conference Co-Chair
- Dr. Linda Robinson (RMIT University), Conference Co-Chair
- Prof. Chizuru Nishio (University of Tsukuba), Conference Co-Chair
- Prof. Tony Garrett (Korea University), Conference Co-Chair
GAMMA Lifetime Achievement Award 2023: GAMMA Fellow
Keynote Speech: Serving Customers with Feeling AI (Roland Rust & Ming-Hui Huang)
String Quartet Concert: Quartet Y
Saturday, July 22nd
View this program: with abstractssession overviewtalk overview
08:00-09:00 Session 07.01: 2023 GAMMA Experimental Design & Analysis Workshop
Chair:
Jungkeun Kim (Auckland University of Technology, New Zealand)
Location: Belle-Vue Suite
08:00-09:00 Session 07.02: Marketing Perspectives in Metaverse, NFT, and Blockchain I
Chairs:
Jaehoon Lee (Florida International University, United States)
Jooyoung Park (Peking University HSBC Business School, China)
Jooyoung Park (Peking University HSBC Business School, China)
Location: Garnet Suite
| 08:00 | NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE (abstract) PRESENTER: Fang-Chi Lu |
| 08:15 | INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE (abstract) PRESENTER: Muniba Rauf |
| 08:30 | The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment (abstract) PRESENTER: Seon Young Jhee |
| 08:45 | Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic (abstract) PRESENTER: Daniel Rayne |
08:00-09:00 Session 07.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation VI
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 08:00 | Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption (abstract) PRESENTER: Sunhwa Choi |
| 08:15 | Social Comparison and VIP Marketing in the Luxury Industry (abstract) PRESENTER: Rino Kim |
| 08:30 | THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES (abstract) PRESENTER: Yong Ju |
| 08:45 | Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands (abstract) PRESENTER: Jiyoung Lee |
08:00-09:00 Session 07.04: 2023 ANZMAC-GAMMA JOINT SYMPOSIUM I
Chairs:
Location: Astor Suite B
| 08:00 | USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT (abstract) |
| 08:15 | Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan (abstract) |
| 08:30 | BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE (abstract) |
08:00-09:00 Session 07.05: Achieving the Proper Balance
Chair:
Min Teah (Curtin University, Australia)
Location: Charlotte Suite A
| 08:00 | INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES (abstract) PRESENTER: Isabelle Ulrich |
| 08:15 | Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey (abstract) PRESENTER: Andreas Graefe |
| 08:30 | PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY (abstract) PRESENTER: Alexander Josiassen |
| 08:45 | CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY (abstract) PRESENTER: Fabio Duma |
| 09:00 | Brand Image Fit and Its Effect on Fashion Brand Collaboration (abstract) PRESENTER: Min Teah |
08:00-09:00 Session 07.06: AI Adoption and Consumer Psychology I
Chairs:
Location: Charlotte Suite B
| 08:00 | AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors (abstract) PRESENTER: Duo Du |
| 08:15 | LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES? (abstract) PRESENTER: Kaiwen Xue |
| 08:30 | Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions (abstract) PRESENTER: Qi Yao |
08:00-09:00 Session 07.07: MarTech: Consumer-brand-AI,VR, & AR relationships I
Chair:
Sandra Loureiro (Lisbon University Institut, Portugal)
Location: Peacock Suite A
| 08:00 | BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS. (abstract) PRESENTER: Aihoor Aleem |
| 08:15 | HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY (abstract) PRESENTER: João Guerreiro |
| 08:30 | THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS (abstract) PRESENTER: Jorge Nascimento |
| 08:45 | How artificial intelligence tools influence customer experience and avoidance of similarity (abstract) PRESENTER: Sandra Maria Correia Loureiro |
08:00-09:00 Session 07.08: Consumer Health and Wellbeing I
Chair:
Mike Reid (RMIT University, Australia)
Location: Peacock Suite B
| 08:00 | CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR (abstract) PRESENTER: Ga-Eun Grace Oh |
| 08:15 | eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN (abstract) PRESENTER: Mike Reid |
| 08:30 | Consumer beware: The influence of physical temperature on food choice and spending (abstract) PRESENTER: Yining Yu |
08:00-09:00 Session 07.09: Digital Consumer Behavior in the Age of Tech Transformation VI
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Berkeley Suite A
| 08:00 | INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE (abstract) PRESENTER: Heejin Lim |
| 08:15 | From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse (abstract) PRESENTER: Marta Massi |
| 08:30 | The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption (abstract) PRESENTER: Hyung Gyoun Byun |
| 08:45 | DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE (abstract) PRESENTER: Redouane Bakrim |
08:00-09:00 Session 07.10: Invited Speech - The Art of Writing Systematic Literature Review
The speech will be given by Prof. Justin Paul (University of Puerto Rico & University of Reading Henley Business School), Editor-in-Chief, International Journal of Consumer Studies
Chair:
Justin Paul (University of Puerto Rico & University of Reading Henley Business School, United States)
Location: Berkeley Suite B
09:10-10:10 Session 08.01: Meet the Editors I
Meet the Editors (I): 2023 Global Marketing Conference at Seoul
Date: July 22, 2023
Venue: Belle-Vue Suite, 36th Floor, Main Tower, Lotte Hotel Seoul, Seoul, Republic of Korea
Chair: Roland T. Rust (University of Maryland), VP Publications, European Marketing Academy
Editors:
Journal of Marketing: Vanitha Swaminathan (University of Pittsburgh), Editor
Journal of Marketing Research: Rebecca Hamilton (Georgetown University), Incoming Editor-in-Chief
Marketing Science: Olivier Toubia (Columbia University), Editor-in-Chief
International Journal of Research in Marketing: Martin Schreier (WU Vienna University of Economics and Business), Editor-in-Chief
Journal of Macromarketing: Joseph Sirgy (Virginia Tech), Editor-in-Chief
Psychology & Marketing: Giampaolo Viglia (University of Portsmouth), Editor-in-Chief
Industrial Marketing Management: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief
Journal of Advertising Research: Colin Campbell (University of San Diego), Editor-in-Chief
Chair:
Roland Rust (University of Maryland, United States)
Location: Belle-Vue Suite
09:10-10:40 Session 08.02: Marketing Perspectives in Metaverse, NFT, and Blockchain II
Chairs:
Jooyoung Park (Peking University HSBC Business School, China)
Jaehoon Lee (Florida International University, United States)
Jaehoon Lee (Florida International University, United States)
Location: Garnet Suite
| 09:10 | CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY (abstract) PRESENTER: Jooyoung Park |
| 09:25 | Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing (abstract) PRESENTER: Wuxia Bao |
| 09:40 | EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS (abstract) PRESENTER: Jooyoung Park |
| 09:55 | CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS (abstract) PRESENTER: Changju Kim |
| 10:10 | THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG (abstract) PRESENTER: Areum Cho |
09:10-10:40 Session 08.03: Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation VII
Chair:
Jae Young Lee (School of Business, Yonsei University, South Korea)
Location: Astor Suite A
| 09:10 | THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS (abstract) PRESENTER: Simos Chari |
| 09:25 | Consumer behavior on machine learning in social media advertising: Opportunities or Threats? (abstract) PRESENTER: Ying Ying Tiong |
| 09:40 | Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms? (abstract) PRESENTER: Sunnyoung Lee |
| 09:55 | Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse" (abstract) PRESENTER: Jinghe Han |
| 10:10 | The fit between anthropomorphism of AI chatbot and communication situation on use behavior (abstract) PRESENTER: Seonggeun Jo |
| 10:25 | A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS (abstract) PRESENTER: Wonbae Pang |
09:10-10:40 Session 08.04: 2023 ANZMAC-GAMMA JOINT SYMPOSIUM II
Chairs:
Location: Astor Suite B
| 09:10 | Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～ (abstract) |
| 09:25 | Merging theory and practice: Is it important to separate marketing agility and agile marketing? (abstract) |
| 09:40 | Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries (abstract) |
09:10-10:40 Session 08.05: Consumer Behavior in a Digital Age I
Chair:
Timo Mandler (Toulouse Business School, France)
Location: Charlotte Suite A
| 09:10 | CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP (abstract) |
| 09:25 | What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media (abstract) PRESENTER: Shankha Basu |
| 09:40 | BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS (abstract) PRESENTER: Yanyan Chen |
| 09:55 | How to bridge the gap between brand recognition and customer perceived value in the digital age? (abstract) PRESENTER: Chun-Yueh Chang |
| 10:10 | CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS (abstract) PRESENTER: Panayiota Alevizou |
09:10-10:40 Session 08.06: AI Adoption and Consumer Psychology II
Chairs:
Location: Charlotte Suite B
| 09:10 | Enhancing Customer Experiences in the Augmented Reality Era (abstract) PRESENTER: Anqi Hu |
| 09:25 | Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance (abstract) PRESENTER: Lijun Shirley Zhang |
| 09:40 | THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION (abstract) PRESENTER: Sanghyub Lee |
| 09:55 | The Effect of AI Robot Characteristics on AI Robot Adoption (abstract) PRESENTER: Eunkyung Lee |
09:10-10:40 Session 08.07: MarTech: Consumer-brand-AI,VR, & AR relationships II
Chair:
Sandra Loureiro (Lisbon University Institut, Portugal)
Location: Peacock Suite A
| 09:10 | THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE (abstract) PRESENTER: Felipe Breviglieri |
| 09:25 | UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP (abstract) PRESENTER: João Guerreiro |
| 09:40 | HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS (abstract) PRESENTER: Sandra Maria Correia Loureiro |
| 09:55 | Speciesism in AI: when consumers are reluctant to adopt zoonotic AI (abstract) PRESENTER: Bo Huang |
| 10:10 | An Augmented Reality Based Service Design Model for Digital Fabrication (abstract) |
09:10-10:40 Session 08.08: Consumer Health and Wellbeing II
Chair:
Tae Woong Yoo (University of Florida, USA, United States)
Location: Peacock Suite B
| 09:10 | The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health (abstract) PRESENTER: Peiliang Sun |
| 09:25 | THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION (abstract) |
| 09:40 | Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health? (abstract) |
| 09:55 | The Biased Energetic Function of Foods (abstract) PRESENTER: Tae Woong Yoo |
| 10:10 | ‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN (abstract) PRESENTER: Foula Kopanidis |
09:10-10:40 Session 08.09: Digital Consumer Behavior in the Age of Tech Transformation VII
Chair:
Sue Ryung Chang (Yonsei University, South Korea)
Location: Berkeley Suite A
| 09:10 | Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka (abstract) PRESENTER: Bimali Wijesundara |
| 09:25 | UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS (abstract) PRESENTER: Susana Santos |
| 09:40 | THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL (abstract) PRESENTER: Woo Li Ko |
| 09:55 | An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry (abstract) PRESENTER: Yun Ho Park |
| 10:10 | The effect of Mod on user engagement in game industry (abstract) PRESENTER: Sung Hun Bae |
09:10-10:40 Session 08.10: Marketing in General I
Chair:
JungHwa Hong (University of Texas at Tyler, United States)
Location: Berkeley Suite B
| 09:10 | FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE (abstract) PRESENTER: JungHwa Hong |
| 09:25 | Brand Competitiveness: A Customer-Based Perspective (abstract) PRESENTER: Rico Piehler |
| 09:40 | THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE (abstract) PRESENTER: Sanghoon Lee |
| 09:55 | The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea (abstract) PRESENTER: Chang Ji |
| 10:10 | SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR (abstract) |
| 10:25 | ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION (abstract) PRESENTER: Jenny Lee |
10:20-12:30 Session 09.01: Meet the Editors II
Meet the Editors: 2023 Global Marketing Conference at Seoul
Date: July 22, 2023
Venue: Belle-Vue Suite, 36th Floor, Main Tower, Lotte Hotel Seoul, Seoul, Republic of Korea
Chair: Roland T. Rust (University of Maryland), VP Publications, European Marketing Academy
Editors:
Journal of Consumer Research: Bernd Schmitt (Columbia University), Editor-in-Chief
Journal of Academy of Marketing Science: John Hulland (University of Georgia), Editor-in-Chief
Journal of Service Research: Ming-Hui Huang (National Taiwan University), Editor-in-Chief
International Marketing Review: John Cadogan (Loughborough University), Editor-in-Chief
International Journal of Advertising: Charles R. Taylor (Villanova University), Editor-in-Chief
Asia Pacific Journal of Marketing & Logistics: Ian Phau (Curtin University), Editor-in-Chief
Journal of Consumer Psychology: Thomas Kramer (University of California at Riverside), Co-Editor
International Journal of Consumer Studies: Justin Paul (University of Puerto Rico), Editor-in-Chief
Journal of Interactive Advertising: Jooyoung Kim (University of Georgia), Editor-in-Chief
Journal of Current Issues and Research in Advertising: Sukki Yoon (Bryant University), Editor-in-Chief
Journal of the Association for Consumer Research: Vicki G. Morwitz (Columbia University), Editor-in-Chief
Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief
Journal of Global Scholars of Marketing Science: Isaac Cheah (Curtin University), Editor-in-Chief
Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief
Journal of Service Management: Werner H. Kunz (University of Massachusetts Boston), Area Editor in Technology & Digital
Australasian Marketing Journal: Liem Ngo (University of New South Wales), Editor-in-Chief
Journal of Business Research: Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam), Editor-in-Chief
Tourism Management: Xiang (Robert) Li (Temple University), Associate Editor
Appetite: Isaac Cheah (Curtin University), Special Issue Guest Editor
Spanish Journal of Marketing-ESIC: Carlos Flavian (University of Zaragoza), Editor-in-Chief
Chair:
Roland Rust (University of Maryland, United States)
Location: Belle-Vue Suite
10:40-11:00Coffee Break
11:00-12:30 Session 09.02: Marketing for Art and Culture Products
Chair:
Sang-Hoon Kim (Seoul National University, South Korea)
Location: Garnet Suite
| 11:00 | The Role of Artists' Network Centrality in Artwork Prices (abstract) PRESENTER: Jane Lee |
| 11:15 | HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS (abstract) PRESENTER: Annamaria Sasne Grosz |
| 11:30 | WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET (abstract) PRESENTER: Mathieu Alemany Oliver |
| 11:45 | THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL? (abstract) PRESENTER: Elina Koivisto |
| 12:00 | “THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS (abstract) PRESENTER: Atsuko Inoue |
11:00-12:30 Session 09.03: Marketing, Branding and Digital Experience
Chair:
Patrick Poon (Lingnan University, Hong Kong)
Location: Astor Suite A
| 11:00 | THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES (abstract) PRESENTER: Saejoon Kim |
| 11:15 | Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention (abstract) PRESENTER: Denise Pape |
| 11:30 | AI-biased brand voice - Impact of political incorrectness on brand evaluation (abstract) PRESENTER: Carsten Baumgarth |
| 11:45 | TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT (abstract) PRESENTER: Thembekile Mayayise |
| 12:00 | The power of Christmas campaigns to build strong brands (abstract) PRESENTER: Marta Blazquez |
11:00-12:30 Session 09.04: Consumer Neuroscience
Chair:
Eun-Ju Lee (SungKyunKwan University, South Korea)
Location: Astor Suite B
| 11:00 | Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features? (abstract) PRESENTER: Eileen Yiran Zhang |
| 11:15 | EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING (abstract) PRESENTER: Christine Eunyoung Sung |
| 11:30 | Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG (abstract) PRESENTER: Hiroshi Nakamura |
| 11:45 | “The results of research to determine the impact of product packaging on purchasing decisions by eye tracking” (abstract) PRESENTER: Boldbaatar Gonchigjav |
| 12:00 | The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management (abstract) PRESENTER: Yunji Yeo |
11:00-12:30 Session 09.05: Consumer Behavior in a Digital Age II
Chair:
Jihye Kim (University of Kentucky, United States)
Location: Charlotte Suite A
| 11:00 | ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY (abstract) PRESENTER: Mustika Sufiati Purwanegara |
| 11:15 | INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES (abstract) PRESENTER: Gina Tran |
| 11:30 | EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING (abstract) PRESENTER: Ushio Dazai |
| 11:45 | Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective Reviews (abstract) PRESENTER: Nahid Ibrahim |
| 12:00 | EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY (abstract) PRESENTER: Jitpisut Bubphapant |
| 12:15 | How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence (abstract) PRESENTER: Minseong Kim |
11:00-12:30 Session 09.06: Retail and Customer Experience Management in the Post-Covid Era
Chair:
Michel Phan (emlyon business school, France)
Location: Charlotte Suite B
| 11:00 | Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry (abstract) PRESENTER: Chee Wei Cheah |
| 11:15 | LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS (abstract) PRESENTER: Monica Grosso |
| 11:30 | Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era (abstract) PRESENTER: Cao Tuan Michel Phan |
| 11:45 | The rise of e-commerce and Internet use in elderly adults after a world pandemic (abstract) PRESENTER: Min Young Lee |
| 12:00 | “DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE (abstract) |
11:00-12:30 Session 09.07: Marketing Communications
Chair:
Anastasios Panopoulos (University of Macedonia, Greece)
Location: Peacock Suite A
| 11:00 | INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY (abstract) PRESENTER: Anastasios Panopoulos |
| 11:15 | IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION. (abstract) PRESENTER: Anastasios Panopoulos |
| 11:30 | EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH (abstract) PRESENTER: Thomas Freudenreich |
| 11:45 | THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS (abstract) PRESENTER: Konstantinos Fouskas |
| 12:00 | The effect of television-viewing motivation and individual traits on zapping behavior (abstract) PRESENTER: Mingqi Ye |
| 12:15 | AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA (abstract) PRESENTER: Mohammed Alhumaid |
11:00-12:30 Session 09.08: Environmental, Social & Governance for Sustainability
Chair:
Jong-Ho Lee (Korea University Business School, South Korea)
Location: Peacock Suite B
| 11:00 | Unboxing the black box of governance mechanisms in cross-sector partnerships (abstract) PRESENTER: Jihye Kim |
| 11:15 | Embedding ESG with firms' core competencies (abstract) PRESENTER: Jeongbin Whang |
| 11:30 | Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate (abstract) PRESENTER: Kyujin Shim |
| 11:45 | CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM (abstract) PRESENTER: Brandon Reich |
| 12:00 | DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES (abstract) PRESENTER: Mohamed Abdelrazek |
11:00-12:30 Session 09.09: Research Methodologies in Management and Marketing
Chair:
Yang Sun (Northeastern University, China)
Location: Berkeley Suite A
| 11:00 | MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES (abstract) PRESENTER: Jennifer J. Lee |
| 11:15 | Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website (abstract) PRESENTER: Sunghoon Kim |
| 11:30 | WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST? (abstract) PRESENTER: Vinicius Brei |
| 11:45 | Locally-Rational Demand Models (abstract) PRESENTER: Sanghak Lee |
| 12:00 | Interpretable Machine Learning for Choice Behavior Modeling (abstract) |
| 12:15 | CONSUMER RESISTANCE TO DRIP PRICING (abstract) PRESENTER: Yang Sun |
11:00-12:30 Session 09.10: Marketing in General II
Chair:
Jenny Lee (The University of New South Wales, Australia)
Location: Berkeley Suite B
| 11:00 | The Drivers of Review Helpfulness and Review Unhelpfulness (abstract) PRESENTER: Yoonsun Jeong |
| 11:15 | How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles (abstract) PRESENTER: Keo Mony Sok |
| 11:30 | INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH (abstract) PRESENTER: Shamim Ahmed Khan |
| 11:45 | Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour (abstract) PRESENTER: Siyu Che |
| 12:00 | TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION (abstract) PRESENTER: Po-Han Wu |
| 12:15 | THE EFFECT OF WARRENTY ON PRODUCT EFFICACY (abstract) PRESENTER: Moty Amar |
12:30-14:00Conference Lunch & Award Ceremony
14:00-15:00 Session 10.01: Journal of Business Research Reviewer Workshop
Journal of Business Research Reviewer Workshop
Session chair: Mirella Kleijnen, Vrije Universiteit Amsterdam, Co-Editor-in-Chief, Journal of Business Research
While many conferences offer ample opportunity to discuss your own research work, far less developmental attention is devoted to your role as a reviewer and yet reviewers play an pivotal role in the publication process. This workshop discusses the review process of JBR and shares a series of valuable insights from “behind the scenes”. Most importantly, we will explore how to write a constructive review and explain some of the challenges you might be confronted with in this role, as well as practical suggestions from our own experiences on how to deal with these.
Chair:
Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam, Netherlands)
Location: Belle-Vue Suite
14:00-15:00 Session 10.02: 2023 EMAC-GAMMA JOINT SYMPOSIUM I
Chairs:
Location: Garnet Suite
| 14:00 | Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses (abstract) |
| 14:15 | “DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE (abstract) PRESENTER: Qingxuan Zhang |
| 14:30 | Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions (abstract) |
| 14:45 | “Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants (abstract) |
14:00-15:00 Session 10.03: Strategic Issues in Retailing and Distribution Channels I
Chair:
Ikuo Takahashi (Keio University, South Korea)
Location: Astor Suite A
| 14:00 | IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION (abstract) PRESENTER: Takashi Teramoto |
| 14:15 | CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT (abstract) PRESENTER: Kyowon Seo |
| 14:30 | Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions (abstract) PRESENTER: Tzu-Chiao Kuo |
| 14:45 | The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity Theory (abstract) |
14:00-15:00 Session 10.04: Transformative Consumer Research
Chair:
Hua Ariel Li (Edhec Business School, France)
Location: Astor Suite B
| 14:00 | SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR (abstract) PRESENTER: Shamim Ahmed Khan |
| 14:15 | “FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING (abstract) PRESENTER: Hua Ariel Li |
| 14:30 | THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR (abstract) PRESENTER: Yee Qin Lee |
14:00-15:00 Session 10.05: Marketing Education
Chair:
Ralf Schellhase (University of Applied Sciences Darmstadt, Germany)
Location: Charlotte Suite A
| 14:00 | EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANLYTICS: MARKETING EDUCATION AND INDUSTRY (abstract) |
| 14:15 | MBA programs after the Corona crisis - online, hybrid or in-class? (abstract) |
14:00-15:00 Session 10.06: Emerging Issues in Computational Advertising
Chair:
Su Jung Kim (University of Southern California, United States)
Location: Charlotte Suite B
| 14:00 | Creepy but Relevant: An Exploration of the Effects of Synced Advertising (abstract) |
| 14:15 | A Scoping Review of Emotion AI in Advertising Research and Practice: Opportunities and Challenges Ahead (abstract) |
| 14:30 | MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH (abstract) PRESENTER: Hyunsang Son |
14:00-15:00 Session 10.07: 2023 Safety Management Symposium: Global Standard and Knowledge Sharing
Chair:
Akira Shimizu (Keio University, Japan)
Location: Peacock Suite A
| 14:00 | DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES (abstract) |
| 14:30 | Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense (abstract) |
| 15:00 | SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS (abstract) |
14:00-15:00 Session 10.08: 2023 NZAI-GAMMA JOINT SYMPOSIUM
Chairs:
Felix Septianto (The University of Queensland, Australia)
Yuri Seo (The University of Auckland, New Zealand)
Yuri Seo (The University of Auckland, New Zealand)
Location: Peacock Suite B
| 14:00 | Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers (abstract) |
| 14:15 | THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT (abstract) |
| 14:30 | Examining the Role of Life Events and Compulsive Buying (abstract) |
14:00-15:00 Session 10.09: Business Model and Productivity Innovation for Customer Value Creation
Chair:
Jaesu Kim (Changwon National University, South Korea)
Location: Berkeley Suite A
| 14:00 | CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW (abstract) PRESENTER: Stuart Allan |
| 14:15 | OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL (abstract) PRESENTER: Man Yang |
| 14:30 | THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE (abstract) PRESENTER: Claudia Simoes |
14:00-15:00 Session 10.10: Marketing in General III
Chair:
Connie Mak (University of Lincoln, UK, UK)
Location: Berkeley Suite B
| 14:00 | THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE (abstract) PRESENTER: Sungkyu Lee |
| 14:15 | KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL (abstract) PRESENTER: Pooria Miladi G. |
| 14:30 | Using walking-with approach to explore embodied dining practices for workplace impression management (abstract) |
| 14:45 | A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us (abstract) PRESENTER: Corey Ross |
15:00-15:15Coffee Break
15:15-16:15 Session 11.01: Marketing in a Social and Virtual Space
Chair:
Yung Kyun Choi (Dongguk University, South Korea)
Location: Belle-Vue Suite
| 15:15 | HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES (abstract) PRESENTER: Jie Meng |
| 15:30 | Can virtual influencers become an inspiration for Performance Sportswear Brands? (abstract) PRESENTER: Alexandra Polyakova |
| 15:45 | Advertising in the Metaverse (abstract) |
| 16:00 | New Product Introduction via Social Media Influencers (abstract) PRESENTER: Zhenhao Li |
15:15-16:15 Session 11.02: 2023 EMAC-GAMMA JOINT SYMPOSIUM II
Chairs:
Location: Garnet Suite
| 15:15 | THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS (abstract) |
| 15:30 | Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines (abstract) |
| 15:45 | Why humour in AI can serve strategic and marketing objectives and how to implement it (abstract) PRESENTER: Daphne Greiner |
| 16:00 | GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL? (abstract) |
15:15-16:15 Session 11.03: Strategic Issues in Retailing and Distribution Channels II
Chair:
Ikuo Takahashi (Keio University, South Korea)
Location: Astor Suite A
| 15:15 | HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS (abstract) PRESENTER: Pilsik Choi |
| 15:30 | Cross channel integration for retailers: A systematic review and future agendas (abstract) |
| 15:45 | Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places (abstract) PRESENTER: Teresa Sadaba |
| 16:00 | Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities (abstract) PRESENTER: Tendai Chikweche |
15:15-16:15 Session 11.04: Fashion Marketing- Globalized/De-Globalized?
Chair:
Wing-Sun Liu (The Hong Kong Polytechnic University, Hong Kong)
Location: Astor Suite B
| 15:15 | Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour (abstract) PRESENTER: Ka Lai Kalis Wan |
| 15:30 | Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China (abstract) PRESENTER: Magnum Lam |
| 15:45 | OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS? (abstract) PRESENTER: Franck Celhay |
| 16:00 | USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT (abstract) PRESENTER: Alexander Krasnikov |
| 16:15 | THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE? (abstract) PRESENTER: Christina Papadopoulou |
15:15-16:15 Session 11.05: Customer Experience Management & Customer Wellbeing
Chair:
Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam, Netherlands)
Location: Charlotte Suite A
| 15:15 | How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value (abstract) |
| 15:30 | The dark side of chatbots the its effect on the customer experience in luxury retailing (abstract) PRESENTER: Ruofei Chen |
| 15:45 | STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE (abstract) |
15:15-16:15 Session 11.06: Retail Technology & Customer Experience Design
Chair:
Do Yuon Kim (Gachon University, South Korea)
Location: Charlotte Suite B
| 15:15 | AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE (abstract) PRESENTER: Jinsu Park |
| 15:30 | Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty (abstract) PRESENTER: Jennifer Huh |
| 15:45 | Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store (abstract) PRESENTER: Ziyou Jiang |
15:15-16:15 Session 11.07: Consumer Behavior in a Digital Age III / Analogue Surveys Go Digital
Chair:
Sunghoon Kim (Rutgers University, United States)
Location: Peacock Suite A
| 15:15 | Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories (abstract) PRESENTER: Doruntina Tahiri |
| 15:30 | Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences. (abstract) PRESENTER: Dunia Harajli |
| 15:45 | How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram (abstract) PRESENTER: Seung-Chan Choi |
| 16:00 | DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPRICAL EVIDENCES FROM INDIA (abstract) PRESENTER: Saurabh Verma |
15:15-16:15 Session 11.08: International Marketing Perspectives on Digital Platforms and Ecosystems
Chair:
Timo Mandler (Toulouse Business School, France)
Location: Peacock Suite B
| 15:15 | HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS! (abstract) PRESENTER: Jiyeong Park |
| 15:30 | Antecedents and Outcomes of Organizational Generativity on Digital Platforms (abstract) |
| 15:45 | PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS (abstract) PRESENTER: Kacy Kim |
15:15-16:15 Session 11.09: Culture Management in the Digital Environment & Managerial Decision Making in Marketing
Chair:
Juhyun Kim (Kyungsung University, South Korea)
Location: Berkeley Suite A
| 15:15 | Crowdfunding: An innovative digital approach to finance and promote art (abstract) |
| 15:30 | The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong (abstract) PRESENTER: Hui Luo |
15:15-16:15 Session 11.10: Contemporary Issues in International Marketing & Globalization, Brands and New Technologies in the Consumer Sphere
Chair:
Hector Gonzalez-Jimenez (ESCP Business Schoo, Spain)
Location: Berkeley Suite B
| 15:15 | INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE (abstract) PRESENTER: Itzhak Gnizy |
| 15:30 | Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance (abstract) PRESENTER: Timo Mandler |
| 15:45 | Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective (abstract) PRESENTER: Hector González |
| 16:00 | GLOBAL BRANDS AND THE WAR IN UKRAINE (abstract) PRESENTER: Eleni Tsougkou |
16:25-17:40 Session 12.01: 2023 JSMD-GAMMA JOINT SYMPOSIUM
Chairs:
Location: Belle-Vue Suite
| 16:25 | The Effect of Promotional Information Characteristics on Consumer Purchase Intention in an Online Shopping Environment (abstract) |
| 16:40 | THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT (abstract) PRESENTER: Wangmei Xie |
| 16:55 | Actor's vs. observer's perspectives in vlogs (abstract) |
| 17:10 | The Impact of IT affordance on Customer Engagement in Live Commerce (abstract) |
| 17:25 | Transaction Costs and Dynamic Transaction Costs in Vertical Integration of Wholesaling Function among Japanese Manufacturers (abstract) |
16:25-17:40 Session 12.02: Digital Transformation in Sports Industry
Chair:
Kihan Kim (Seoul National University, South Korea)
Location: Garnet Suite
| 16:25 | A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK (abstract) PRESENTER: Kyu Bin Park |
| 16:40 | EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022 (abstract) PRESENTER: Hansol Kim |
| 16:55 | A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION (abstract) PRESENTER: Suhwan Yu |
| 17:10 | WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022 (abstract) PRESENTER: Sangwoo Kim |
16:25-17:40 Session 12.03: Fashion Marketing & Management in the Metaverse
Chair:
Eunsoo Baek (Hanyang University, South Korea)
Location: Astor Suite A
| 16:25 | FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES (abstract) PRESENTER: Patricia Sanmiguel |
| 16:40 | BRANDS IN METAVERSE (abstract) PRESENTER: Shuyi Hao |
| 16:55 | The Metaverse and its impact on digital sustainability (abstract) |
| 17:10 | Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis (abstract) PRESENTER: Chae-Young Song |
16:25-17:40 Session 12.04: The Impact of COVID-19C on Consumers and Marketing Strategies
Chair:
Akira Shimizu (Keio University, Japan)
Location: Astor Suite B
| 16:25 | The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience (abstract) PRESENTER: Nuttapol Assarut |
| 16:40 | COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH (abstract) PRESENTER: Hanna Lee |
| 16:55 | Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic (abstract) |
| 17:10 | CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC (abstract) PRESENTER: Anna Kuikka |
| 17:25 | THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION (abstract) PRESENTER: Heejung Park |
16:25-17:40 Session 12.05: Big Data and Location Intelligence
Chair:
Seongsoo Jang (Cardiff University, UK)
Location: Charlotte Suite A
| 16:25 | DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY (abstract) PRESENTER: Seongsoo Jang |
| 16:40 | SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES (abstract) PRESENTER: Seongsoo Jang |
| 16:55 | Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction (abstract) |
| 17:10 | Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience (abstract) PRESENTER: Changwook Kim |
| 17:25 | THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH (abstract) PRESENTER: Dohyung Bang |
16:25-17:40 Session 12.06: Digital Government, Entrepreneurship and Marketing in the Age of Digital Transformation
Chair:
Young-Ah Kim (University of Essex, UK)
Location: Charlotte Suite B
| 16:25 | Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries (abstract) |
| 16:40 | DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE. (abstract) |
| 16:55 | The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in e-commerce. (abstract) |
| 17:10 | SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE (abstract) |
16:25-17:40 Session 12.07: Marketing in Emerging Markets
Chair:
Alexander Krasnikov (HSE University, Russia)
Location: Peacock Suite A
| 16:25 | Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context (abstract) |
| 16:40 | Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products (abstract) |
| 16:55 | THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE (abstract) |
| 17:10 | THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS (abstract) |
16:25-17:40 Session 12.08: Conversational Marketing
Chair:
Walter von Mettenheim (Leibniz Universität Hannover, Germany)
Location: Peacock Suite B
| 16:25 | What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale (abstract) PRESENTER: David Bourdin |
| 16:40 | ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW (abstract) PRESENTER: Selma Saracevic |
| 16:55 | HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS (abstract) PRESENTER: Matthew Lunde |
| 17:10 | Success Factors of Sinnfluencer Marketing (abstract) PRESENTER: Walter von Mettenheim |
| 17:25 | Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework (abstract) |
16:25-17:40 Session 12.09: 2023 HIT-GAMMA JOINT SYMPOSIUM
Chair:
Shaohui Wu (Harbin Institute of Technology, China)
Location: Berkeley Suite A
| 16:25 | A Topic Model of Social Interactions in Live Streaming Commerce (abstract) |
| 16:40 | How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach (abstract) |
| 16:55 | AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS (abstract) |
| 17:10 | Who prefers the NFT? The economic impact of user differentiation on the NFT platform (abstract) |
| 17:25 | Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers (abstract) |
16:25-17:40 Session 12.10: Digital and Technology Driven Marketing & New Technology and Digital Marketing & Mobile Marketing/ Digital Fashion & Sustainable Practice
Chair:
Juran Kim (Jeonju University, South Korea)
Location: Berkeley Suite B
| 16:25 | Payment With Bitcoin? Take My Money! How Innovative Payment Methods Influence Consumers’ Purchase Intention (abstract) |
| 16:40 | Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery (abstract) PRESENTER: Jung-Hwan Kim |
| 16:55 | FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW (abstract) PRESENTER: Osmud Rahman |
| 17:10 | EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING (abstract) PRESENTER: Tae-Im Han |