2023 GMC: 2023 GLOBAL MARKETING CONFERENCE AT SEOUL

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Abdelrazek, Mohamed	DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES
Afonso, Maria Rita	THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
Ahmed, Nayeema	THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR
Ahn, Ho Seok	THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Ahn, Junsang	WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Ahn, Sun Joo	The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising
Aiello, Gaetano	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
Akdim, Khaoula	Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective
Alarape, Oluyomi	Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs
Aleem, Aihoor	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
Alemany Oliver, Mathieu	WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
Alevizou, Panayiota	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS
Alexander, Bethan	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places
Alguezaui, Salma	GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS
Alhumaid, Mohammed	AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA
Ali, Md. Yunus	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
Allan, Stuart	CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW
Allenby, Greg	Locally-Rational Demand Models
Amaldoss, Wilfred	Content Provision on UGC Platforms
Amar, Moty	THE EFFECT OF WARRENTY ON PRODUCT EFFICACY INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
An, Jake	Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender
Andersen, Peter	Examining the Antecedents of Social Media User Migration
Andres, Rosalinda	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
Ang, Dionysius	The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective Reviews THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Anggraeni, Adilla	THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA
Anuarul Perai, Nur Azam	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Aprilianty, Fitri	Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations
Arenyeka, Ezra	SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE
Arita, Katumi	Actor's vs. observer's perspectives in vlogs
Aritejo, Bayu	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers
Arnold, Kathryn	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Arsenyan, Jbid	THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
Ashraf, Abdul	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING
Assadinia, Shahin	Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing Economy
Assarut, Nuttapol	The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
Asseraf, Yoel	INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
Atkova, Irina	OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
Auhuber, Nadine	Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose
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Badu-Baiden, Frank	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
Bae, Joonheui	The effect of Mod on user engagement in game industry The fit between anthropomorphism of AI chatbot and communication situation on use behavior THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY
Bae, Kyeonghan	The Impact of Covid-19 on Online Search Advertising Market
Bae, Sohyun	How consumers react to highly competent but politically opposite service providers: The role of political ideology
Bae, Sung Hun	The effect of Mod on user engagement in game industry The fit between anthropomorphism of AI chatbot and communication situation on use behavior
Baek, Geunho	Cross channel integration for retailers: A systematic review and future agendas
Baek, Tae Hyun	A Computational Approach to Cryptocurrency Marketing on Twitter
Bai, Xiaofei	Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
Bak, Hyuna	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines
Bakpayev, Marat	HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
Bakrim, Redouane	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
Balabanis, Georg	SOCIAL MEDIA INFLUENCER ENTREPRENEURS COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY
Banda, Hope	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
Bang, Dohyung	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH
Bao, Wuxia	Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception?
Baptista, Cristina	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Baringhorst, Sandra	Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption
Barrios Fajardo, Andres Alberto	Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance
Basu, Shankha	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media Reward “Both”: The role of referral reward incentive structure on referral behavior
Baumann, Chris	Brand Competitiveness: A Customer-Based Perspective The effect of television-viewing motivation and individual traits on zapping behavior
Baumgarth, Carsten	AI-biased brand voice - Impact of political incorrectness on brand evaluation
Bednall, David	AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA
Belik, Ivan	NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA
Benavent, Cristophe	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Berga Rodrigues, Mariana	HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
Berlin, Carlotta	Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison
Beuckels, Emma	Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception?
Bhattacharya, Abhimanyu	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
Bicakcioglu-Peynirci, Nilay	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Bilby, Julie	ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL
Bilro, Ricardo Godinho	How artificial intelligence tools influence customer experience and avoidance of similarity
Bishbishy, Nada	THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS
Biswas, Mitrajit	Consumption culture depending on national pride: A study of Make in India product consumption in India post pandemic
Blasco-Arcas, Lorena	I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING
Blazquez, Marta	The power of Christmas campaigns to build strong brands DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS? The Metaverse and its impact on digital sustainability
Blicher Albert, Nanna	PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY
Blote, Herman	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
Boardman, Rosy	The dark side of chatbots the its effect on the customer experience in luxury retailing
Boldbaatar, Purevsuren	“The results of research to determine the impact of product packaging on purchasing decisions by eye tracking”
Borah, Dhruba	Unboxing the black box of governance mechanisms in cross-sector partnerships
Borges Tiago, Flávio	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
Borges Tiago, Maria Teresa	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
Bourdin, David	What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Bove, Liliana	“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE
Bowen, Robert	RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES
Brandão, Amélia	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
Brei, Vinicius	WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?
Breviglieri, Felipe	THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE
Bubphapant, Jitpisut	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
Butkouskaya, Vera	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE
Byambadolgor, Nyamkhuu	A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
Byun, Hyung Gyoun	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Byun, Kyung-ah	FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE
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Cabras, Ignazio	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Calvo-Porral, Cristina	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?
Caminong, Joliber	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
Cao, Yangfan	Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory
Carranza, Rocío	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Cartwright, Joanna	The power of Christmas campaigns to build strong brands
Carvalho, Sergio W.	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS
Casais, Beatriz	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption? RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB
Castaldo, Sandro	LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS
Cattaneo, Eleonora	HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR
Celhay, Franck	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
Cenophat, Sadrac	AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS
Cha, Kyoung Cheon	The Role of Artists' Network Centrality in Artwork Prices
Chae, Inyoung	The impact of the number of crowdfunding round on consumer responses and the funding success News Content Analysis: The Difference Between AI and Human Anchor Programs
Chakrabarty, Madhavi	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Chan, Peng Khoon Gerald	Exploring the role of influencers in sustainable luxury tourism: A paradox perspective
Chang, Chu-Cheng	THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS
Chang, Chun-Yueh	How to bridge the gap between brand recognition and customer perceived value in the digital age?
Chang, Hsiu-Hua	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
Chang, Hua	Building consumer-brand relationship on social media
Chang, Ko-Yu	THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY
Chang, Kuo-Hsiung	MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY
Chang, Ling-Wei	EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION
Chang, Sue Ryung	Social Comparison and VIP Marketing in the Luxury Industry The Effect of Consumer Interest in Global Countries on Digital Shopping
Chang, Sue-Ting	THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS
Chang, Woojung	Sad avatars as better sales representatives in the metaverse? The role of subcultural appeal
Chang, Yonghwan	The Biased Energetic Function of Foods
Chao, Wan Yi	Decomposition of consumer actual purchase using e-discount through online food delivery systems
Chari, Simos	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Charinsarn, Alisara	How self-construal influences product environmental perception: The surprising result!
Charry, Karine	The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption The double-edged sword of multi-labelling in consumer food behavior
Chau, Nguyen	The effect of script change on consumers' acceptance of automated frontline service encounters
Chawngzikpuii, Ishanika	SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE
Che, Siyu	The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
Cheah, Chee Wei	Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
Cheah, Isaac	Brand Image Fit and Its Effect on Fashion Brand Collaboration The fit between anthropomorphism of AI chatbot and communication situation on use behavior
Cheah, Jun-Hwa	Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving?
Chen, Chia-Yi	How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value
Chen, Chien-Wen	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
Chen, Ching-Lun	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model
Chen, Etta Y. I.	THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT
Chen, Jieke	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance
Chen, Kuan-Ju	TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION
Chen, Mei-Fang	Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic
Chen, Ming-Yi	DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON? DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?
Chen, Pei-Ying	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
Chen, Ruofei	The dark side of chatbots the its effect on the customer experience in luxury retailing
Chen, Ruolan	Enhancing Customer Experiences in the Augmented Reality Era
Chen, Yanyan	BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS
Chen, Yu	Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen
Chen, Zhuoqiong	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
Cheng, Mingming	An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience Engagement
Cheng, Peiyao	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
Cheng, Xuxiang	RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE
Chenn, Ashley Stevens	CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
Cheung, Peter Kim Tan	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
Chiang, Lanlung Luke	How to bridge the gap between brand recognition and customer perceived value in the digital age?
Chien, Chia-Yun	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
Chih, Mingchang	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
Chih, Wen-Hai	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS
Chikweche, Tendai	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
Chiu, Weisheng	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY
Cho, Areum	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Cho, Jihoon	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
Cho, Jungyoon	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
Cho, Minjung	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE
Cho, Seung Hyeon	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Cho, Yoon-Na	The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives
Cho Dean, Erin	Introduction to the School of Fashion and Technology, Hong Kong Polytechnic University.
Choi, Hojoon	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
Choi, Jin-A	TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING
Choi, Pilsik	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
Choi, Sejung Marina	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
Choi, Seung-Chan	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Choi, Sooyeon	WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
Choi, Sunhwa	Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption
Choi, Youngseok	Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction
Choi, Yung Kyun	WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
Chong, Sze Man	CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
Christodoulides, George	POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS
Chuenterawong, Ploypin	UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS
Chun, Wootae	Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism
Chung, Christina	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
Chung, Yerim	B2B service experience on repurchase intention: The role of customer engagement and agility
Cinar, A. Ceren	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
Cortese, Juliann	EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Costa Pinto, Diego	Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective
Couperus, Anja	EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
Cui, Linyuan	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Cui, Ruitong	What is blockchain’s potential when it comes to renting luxury?
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Dahana, Wirawan	The effect of television-viewing motivation and individual traits on zapping behavior
Dang, Tri Quan	Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
Daryanto, Ahmad	WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE
Dasmi, Costanza	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT
Davlembayeva, Dinara	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Dazai, Ushio	EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING
De Rosis, Sabina	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
De Vos, Svetlana	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
Del Río, Jorge	FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS
Dellner, Niko	CSR Communication and Corporate Reputation: The Role of Message Source
Deng, Baolin	Toward a practical insight into avatar customer journey design in the metaverse tourism world
Deng, Xun	Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
Dhal, Alisha	Reward “Both”: The role of referral reward incentive structure on referral behavior
Diamantopoulos, Adamantios	THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
Diaz, Estrella	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Ding, Ming	Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China
Ding, Qing Shan	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt
Ding, Wenmei	CONSUMER RESISTANCE TO DRIP PRICING
Diwanji, Vaibhav	EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Do, Boram	THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE
Don-Arthur, Jasmine	The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in e-commerce.
Dong, Hang	If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment
Donohue, Karen	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
Donvito, Raffaele	THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
Dorisse, Axelle	The double-edged sword of multi-labelling in consumer food behavior
Dose, David Benjamin	DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES
Dousios, Dimitrios	SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE
Draeger, Kathryn	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
Du, Duo	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
Duan, Gongming	THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS
Dubey, Ram Sewak	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
Duchain, Jomar	Can virtual influencers become an inspiration for Performance Sportswear Brands?
Duh, Helen Inseng	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT
Duma, Fabio	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
Dutta, Kirti	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
E
Egan, Paul	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
El Khoury Malhame, Myriam	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Elayan, Suzanne	GLOBAL BRANDS AND THE WAR IN UKRAINE
Elizaga, Rocio	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places
Emmaru, Tetsuma	The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity Theory
Eng, Teck-Yong	DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Enkhbaatar, Dolgormaa	A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
Erlang Christiansen, Anne Jacobine	PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY
Eschenbacher, Julia	The Dark vs the Bright Side of Students' Social Media Engagement
Esteban, Águeda	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Ewe, Soo Yeong	Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR
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Fadaeiresketi, Yalda	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
Fadaeiresketi, Yalda	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Falch, Eva	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
Falkenreck, Christine	The Dark vs the Bright Side of Students' Social Media Engagement MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
Fan, Hua	Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
Farajallah, Mehdi	THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
Farmaki, Anna	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY
Fastoso, Fernando	WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS
Feinberg, Richard	WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
Feng, Yang	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
Feng, Ying	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES
Ferguson, Graham	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
Ferié, Frederik	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
Fernandes, Juliana	RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB
Fernandez, Guillaume	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
Fernandez, Ryan	Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
Ferreira, Mónica Mendes	How artificial intelligence tools influence customer experience and avoidance of similarity
Field, Jack	Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies
Filieri, Raffaele	GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS
Filipovic, Jelena	TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES
Foos, Florian	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
Fouladgar, Zahra	HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING
Fouskas, Konstantinos	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
Fraccastoro, Sara	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?
Freudenreich, Thomas	EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
Friedmann, Enav	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS
Fritz, Wolfgang	THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER
Frösén, Johanna	Analytical Capabilities and Firm Performance in Business Networks
Fu, Hui	EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence
Fu, Xiaoye	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS
Fukukawa, Kyoko	Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome
Fung, Benjamin C.M.	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
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Gabrielsson, Mika	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?
Gadgil, Maya	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
Galkina, Tamara	OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
Gao, Xiaoru	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Garnida, Nita	INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS
Garrett, Tony C.	Merging theory and practice: Is it important to separate marketing agility and agile marketing? Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE
Ge, Jiao	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
Gerrath, Maximilian	POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS
Gershoff, Andrew	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
Ghahremani, Mehdi	Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries
Giannetti, Verdiana	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES
Gillespie, Brian	EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
Gligorijevic, Barbara	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
Gnizy, Itzik	THE EFFECT OF WARRENTY ON PRODUCT EFFICACY INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
Go, I	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Goi, Chai Lee	Consumer behavior on machine learning in social media advertising: Opportunities or Threats?
Gonchigjav, Boldbaatar	“The results of research to determine the impact of product packaging on purchasing decisions by eye tracking”
González, Hector	Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective
González, Hector	SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE
Gordon-Wilson, Sianne	Examining the Role of Life Events and Compulsive Buying
Gottlieb, Udo	LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?
Goudey, Alain	BRANDS IN METAVERSE
Graefe, Andreas	Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey
Grassi, Alessia	“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY “DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE
Grazzini, Laura	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
Greiner, Daphne	Why humour in AI can serve strategic and marketing objectives and how to implement it
Grosso, Monica	LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS “FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
Gu, Huimin	THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS
Gu, Qiushi	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context
Guerreiro, João	HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING
Gupta, Ashish	Utilizing Gamification to Motivate Customer Engagement : A Review of Literature
Gupta, Ayushi	Utilizing Gamification to Motivate Customer Engagement : A Review of Literature
H
Ha, Sejin	METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
Hadjiesmaeili, Adel	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
Hai, Chenying	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
Haikel-Elsabeh, Marie	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Hakulinen, Esa	How country distance shapes the effectiveness of B2B digital content marketing
Halkias, Georgios	What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Hallikainen, Heli	How country distance shapes the effectiveness of B2B digital content marketing DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING? IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE? CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
Hamdan, Rawan	HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR
Hamzawi, Shorouk	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt
Han, Bing	Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
Han, Dai-In Danny	EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
Han, Jeongsoo	Avatar and Self-concept in the Era of Metaverse
Han, Jerry	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
Han, Jinghe	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse" THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA
Han, Jinhee	THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER COMPARISON
Han, Jiseon	SOCIAL MEDIA INFLUENCER ENTREPRENEURS
Han, Sang-Lin	The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment
Han, Sangman	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model
Han, Tae-Im	EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING
Han, Tien-Cheng	THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS
Han, Wenna	COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
Hao, Shuyi	Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience BRANDS IN METAVERSE
Harada, Susumu	Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China
Harajli, Dunia	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Hargitai, David Mate	HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS
Hati, Sri Rahayu Hijrah	Examining the Role of Life Events and Compulsive Buying
He, Zhanhao	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Heikkilä, Jukka-Pekka	THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL?
Heine, Klaus	Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era
Henninger, Claudia	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS The dark side of chatbots the its effect on the customer experience in luxury retailing
Heo, Jaekang	The impact of the number of crowdfunding round on consumer responses and the funding success
Herat, Sunil	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Hino, Hayiel	ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR
Ho, Foo Nin	Consumer Perceptions of Traditional and Outlet Channels
Ho, Hui Ping	Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry
Ho, Mia Hsiao-Wen	How to bridge the gap between brand recognition and customer perceived value in the digital age?
Hohenberg, Sebastian	MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND
Holm, Desirée	The Role of Organizational Agility in Digital Innovation: A Relational Perspective
Holopainen, Jani	DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING? IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?
Homapour, Elmina	CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW
Homburg, Christian	MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
Hong, Jeonghan	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Hong, JungHwa	FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE
Hong, Sujeong	Effects of Residential Mobility on Trust in the Digital Consumption Contexts
Hou, Andy	COO effect in Chinese luxury consumption: Does generation matter?
Hsin, Lin	CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?
Hsu, Hsuan	THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE
Hu, Anqi	Enhancing Customer Experiences in the Augmented Reality Era
Hu, Chao	Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions
Hu, Dingtao	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
Hu, Hsin Min	DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?
Hu, Jihao	TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY
Hu, Shichen	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse"
Huan, Christine	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
Huang, Bo	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
Hudders, Liselot	Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception?
Hughes, Megan	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Huh, Jennifer	Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
Hultman, Magnus	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
Hung, Chia-Wen	DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT
Hung, Hui-Chen	DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT
Hur, Taegyu	Locally-Rational Demand Models
Hwang, Euejung	Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation
Hwang, Jaunghyun	The Impact of Covid-19 on Online Search Advertising Market
Hwang, Ju-Hyo	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE
Hwang, Kyusung	The Effect of AI Robot Characteristics on AI Robot Adoption
Hyun, Martin Yong Ho	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
I
Ibrahim, Nahid	Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective Reviews
Ifie, Kemefasu	GLOBAL BRANDS AND THE WAR IN UKRAINE
Ikeda, Kayo	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Imai, Norio	DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS
Inci, A. Can	Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies
Inoue, Atsuko	“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS
Ishii, Ryuta	MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
Isoda, Narichika	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
J
Jackson, Vanessa	The rise of e-commerce and Internet use in elderly adults after a world pandemic
Jain, Anuj	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
Jakubowska, Malgorzata	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Jang, Jisu	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
Jang, Ju Yeun	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
Jang, Jung Min	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Jang, Seo Chul	B2B service experience on repurchase intention: The role of customer engagement and agility
Jang, Seongsoo	CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Jang, Soocheong	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH
Jang, Sungha	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
Japutra, Arnold	Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups Examining the Role of Life Events and Compulsive Buying
Jee, Teck Weng	Decomposition of consumer actual purchase using e-discount through online food delivery systems
Jeong, Dongyoung	The Impact of Covid-19 on Online Search Advertising Market
Jeong, Miyoung	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
Jeong, Nan-Hee	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
Jeong, So Won	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
Jeong, Yoonsun	The Drivers of Review Helpfulness and Review Unhelpfulness
Jhang, Jihoon	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Jhee, Seon Young	The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment
Ji, Chang	The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
Ji, Mingjie	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES
Jia, Miaolei	Consumer beware: The influence of physical temperature on food choice and spending
Jiang, Bing	THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING
Jiang, Qi	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE
Jiang, Qi	Understanding the Metaverse Experience through Consumer Brain Imaging
Jiang, Qi	Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption
Jiang, Y.M.	Gender Diversity and Innovation in Korea Service Industries
Jiang, Ziyou	Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
Jiménez, Fernando	The Drivers of Review Helpfulness and Review Unhelpfulness
Jin, Dan	INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE
Jin, Kyohong	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE
Jo, Seonggeun	The effect of Mod on user engagement in game industry The fit between anthropomorphism of AI chatbot and communication situation on use behavior
Jo, Yeonseo	TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY
Johanson, Martin	The Role of Organizational Agility in Digital Innovation: A Relational Perspective
Joo, Eunsin	Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship
Josiassen, Alexander	PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY
Josiassen, Alexander	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH
Ju, Yong	THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES
Jun, Mina	Avatar and Self-concept in the Era of Metaverse
Junfeng, Wang	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE
Jung, A-Reum	THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY
Jung, Hyojo	THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE
Jung, Inhaeng	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
Jung, Nayoung	The Effect of Consumer Interest in Global Countries on Digital Shopping
Jung, Yeo Jin	EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION
K
Kacha, Mathieu	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
Kadile, Vita	THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS. Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing Economy
Kalam, Abul	Consumer behavior on machine learning in social media advertising: Opportunities or Threats?
Kang, Eun Yeon	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
Kang, Jiyun	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
Kang, Minjae	Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features?
Karadimitriou, Christina	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS
Karageyim, Ahu	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor.
Karim, Shamsul	DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Karimi, Sahar	ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
Karjaluoto, Heikki	INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE
Katsikea, Evangelia	Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs
Katsumata, Sotaro	The effect of television-viewing motivation and individual traits on zapping behavior
Kawahara, Yoshinobu	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Kawashima, Takashi	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Khan, Shamim Ahmed	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
Ki, Chung-Wha Chloe	METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
Kiho, Mariko	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Kikumori, Mai	EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR
Kim, Aekyoung	CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Kim, Ahyoung	The impact of the number of crowdfunding round on consumer responses and the funding success
Kim, Alex Jiyoung	The Impact of Covid-19 on Online Search Advertising Market
Kim, Alina	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION
Kim, Changju	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS
Kim, Changwook	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Kim, Churin	Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries
Kim, Do Yuon	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE
Kim, Dongyoup	The Effect of AI Robot Characteristics on AI Robot Adoption
Kim, Eojina	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
Kim, Eundeok	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
Kim, Eunice	Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
Kim, Eunsoo	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
Kim, Hakkyun	Effects of Residential Mobility on Trust in the Digital Consumption Contexts
Kim, Hakkyun	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Kim, Hansol	EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022
Kim, Hye-Jin	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
Kim, Hye-Young	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
Kim, Hyunuk	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
Kim, Jae-Eun	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
Kim, Jaehun	An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
Kim, Jaemin	The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising
Kim, Jeawon	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Kim, Jeong Hyun	CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Kim, Jihye	How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence
Kim, Jihye	Unboxing the black box of governance mechanisms in cross-sector partnerships Exploring the role of influencers in sustainable luxury tourism: A paradox perspective
Kim, Jikyung	Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment
Kim, Jinwon	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Kim, Jong Ho	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022
Kim, Jongdae	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION
Kim, Jongik	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
Kim, Jongwha	The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising
Kim, Joohee	THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT
Kim, Joonkyung	DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
Kim, Jooyoung	The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising
Kim, Junbeom	CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY
Kim, Jung-Hwan	Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery
Kim, Jungkeun	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Kim, Junhee	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
Kim, Juran	THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY Mindfulness vs. mindlessness: Climate-friendly food value perception and choice
Kim, Kacy	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL
Kim, Ki Han	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022 A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Kim, Kihyun	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Kim, Kyung Hoon	An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry B2B service experience on repurchase intention: The role of customer engagement and agility THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness
Kim, Kyung Hoon	Understanding the Metaverse Experience through Consumer Brain Imaging THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE
Kim, Kyung-Ah	Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries
Kim, Lin	News Content Analysis: The Difference Between AI and Human Anchor Programs
Kim, Min-Jun	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Kim, MinChung	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude
Kim, Minjeong	Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery
Kim, Minseong	How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence
Kim, Miyea	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE Avatar and Self-concept in the Era of Metaverse
Kim, Nayeon	THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION
Kim, Rino	Social Comparison and VIP Marketing in the Luxury Industry
Kim, Saejoon	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
Kim, Sahrok	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
Kim, Sang-Hoon	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS The Role of Artists' Network Centrality in Artwork Prices
Kim, Sangwoo	WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Kim, Seeun	The impact of induced awe on ethical tourist behaviors
Kim, Soojin	THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY
Kim, Su Jung	A Scoping Review of Emotion AI in Advertising Research and Practice: Opportunities and Challenges Ahead
Kim, Sun-Hwa	The impact of induced awe on ethical tourist behaviors
Kim, Sunghoon	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
Kim, Sunghoon	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Kim, Taehyung	THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION
Kim, Taewan	INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY
Kim, Taewan	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model
Kim, Woojin	WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE
Kim, Wooju	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Kim, Yaeri	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
Kim, Yeolib	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude
Kim, Young-Ah	Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Kim, Youngju	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
Kim, Yuna	Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
King, Brian	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES
Kinsey, Nicky	THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS.
Kirkby, Alexandra Louise	AI-biased brand voice - Impact of political incorrectness on brand evaluation
Kniazeva, Maria	TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM
Ko, Chih-Hsiang	An Augmented Reality Based Service Design Model for Digital Fabrication
Ko, Eunju	Social Comparison and VIP Marketing in the Luxury Industry THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse" A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS! THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
Ko, Sejin	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Ko, Woo Li	THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL
Kobayashi, Takuma	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Kock, Florian	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH
Koivisto, Elina	THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL? SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS
Koo, Hyunjeong	SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS
Kopanidis, Foula	eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN ‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN
Kopf, Dennis	The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food choices
Koppert, Marc	EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
Koronaki, Eirini	INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY
Kou, Weixi	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
Kouropalatis, Yiannis	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Krasnikov, Alexander	USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
Kristiansen, Adrian	BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL
Krywalski Santiago, Joanna	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
Kubo, Tomokazu	Transaction Costs and Dynamic Transaction Costs in Vertical Integration of Wholesaling Function among Japanese Manufacturers
Kuikka, Anna	CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
Kumagai, Ken	STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE
Kumar, Ashish	Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic
Kunitake, Junya	Actor's vs. observer's perspectives in vlogs
Kuo, Tzu-Chiao	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
Kusumawati, Nurrani	INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Kwan, Ernest	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
Kwan, Ernest	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Kwon, Kyeongwon	EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Kwon, Yongju	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines
Kyriacou, Evdoxia	MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS
Kyriakopoulos, Kyriakos	Team variation and team convergence as drivers of improvisation in new product development
Kyrousi, Antigone	INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY
Kübler, Raoul Volker	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
Küffner, Paula	Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey
L
La Ragione, Giuseppe	UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.
Lal, Pankaj	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
Lalromawia, K	SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE
Lam, Magnum	Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China
Lam, Ngan Yi Kitty	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
Lang, Eva	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH
Lappeman, James	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
Lau, Antonio K.W.	Gender Diversity and Innovation in Korea Service Industries The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Lau, Honkit	The Effect of Promotional Information Characteristics on Consumer Purchase Intention in an Online Shopping Environment
Laukkanen, Tommi	How country distance shapes the effectiveness of B2B digital content marketing DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING? IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE? CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
Lee, Byungku	INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY
Lee, Daisy	The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion Attitude/intention-behavior gap in sustainable tourism: A review and research agenda
Lee, Daniel Chaein	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS
Lee, Eun-Ju	Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features? The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management
Lee, Eun-Ju	Understanding the Metaverse Experience through Consumer Brain Imaging
Lee, Eunkyung	The Effect of AI Robot Characteristics on AI Robot Adoption OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING
Lee, Garim	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
Lee, Hanna	COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
Lee, Hanna	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Lee, Hsin-Hsuan Meg	I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING Creepy but Relevant: An Exploration of the Effects of Synced Advertising
Lee, Hyein	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES
Lee, Hyunhwan Aiden	CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
Lee, Inyoung	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
Lee, Jaeho	Drivers of ESG and firm performance
Lee, Jaehoon	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement
Lee, Jaehyun	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude
Lee, Jaejin	EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Lee, Jaeseok	CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS
Lee, Jane	The Role of Artists' Network Centrality in Artwork Prices
Lee, Jennifer J.	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Lee, Jenny	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
Lee, Jeonggyu	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
Lee, Jeounghak	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Lee, Jin Suk	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms?
Lee, Jiyoung	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
Lee, Jong-Ho	Drivers of ESG and firm performance Embedding ESG with firms' core competencies Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE
Lee, Jongchan	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model
Lee, Jongkuk	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
Lee, Junghwan	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
Lee, Min Young	The rise of e-commerce and Internet use in elderly adults after a world pandemic
Lee, Minwoo	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
Lee, Misuk	Interpretable Machine Learning for Choice Behavior Modeling
Lee, Myounggu	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
Lee, Sanghak	Locally-Rational Demand Models
Lee, Sanghoon	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
Lee, Sanghyub	THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Lee, Sangwon	Does Branding Matter in University Social Media Advertising? Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA
Lee, Sangwook	Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising
Lee, Sehyun	The Impact of Covid-19 on Online Search Advertising Market
Lee, Seojin Stacey	DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
Lee, Seoki	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
Lee, Seonjeong Ally	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS
Lee, Sung Hyun	Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
Lee, Sungkyu	THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE
Lee, Sunnyoung	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms? Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis
Lee, Wona	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
Lee, Yang-Im	How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource capability Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging market
Lee, Yee Qin	THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR
Lee, Youngdeok	CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
Lee, Youseok	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION
Lei, Jing	The Effect of Positive-framing Design on Attribute Evaluations
Lemoine, Jean-François	Why humour in AI can serve strategic and marketing objectives and how to implement it
Leonidou, Erasmia	CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY
Leposky, Tiina	OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
Li, Bingjie	Consumer beware: The influence of physical temperature on food choice and spending
Li, Fang Fang	Value co-creation and co-destruction in social media: A system perspective
Li, Guoxin	THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS A Topic Model of Social Interactions in Live Streaming Commerce How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers
Li, Hua Ariel	“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
Li, Keli	THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION
Li, Lei	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
Li, Lei	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Li, Minglong	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context
Li, Xiaolin	INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE
Li, Xinlong	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
Li, Xinyue	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Li, Yibei	AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE
Li, Yingyu	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
Li, Yuan	HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE
Li, Zhen	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
Li, Zhenhao	New Product Introduction via Social Media Influencers
Liang, Liping	New Product Introduction via Social Media Influencers
Liang, Xiaoning	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
Liang, Zengxian	The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong
Lie, David	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Lim, Heejin	INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
Lim, Kiho	TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING
Lim, Rachel Esther	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing
Lim, Xin-Jean	Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving?
Lin, Jhih-Syuan	Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses
Lin, Tsen-Ju	DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?
Lindberg, Frank	BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL
Lipnickas, Ged	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
Liu, Boyi	THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT
Liu, Hongbo	Toward a practical insight into avatar customer journey design in the metaverse tourism world
Liu, Hongfei	LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS
Liu, Honglei	Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD
Liu, Jie	Who prefers the NFT? The economic impact of user differentiation on the NFT platform
Liu, Jingwen	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health
Liu, Jingyu	AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE
Liu, Martin J.	Enhancing Customer Experiences in the Augmented Reality Era
Liu, Ruping	THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS
Liu, Ruping	THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY
Liu, Wanting	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context
Liu, Xin	AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS
Liu, Yang	Who prefers the NFT? The economic impact of user differentiation on the NFT platform
Liu, Yang	Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores
Liu, Yeyi	The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Liu, Yu-Lun	User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use
Liu, Yuanyuan	The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding
Liyanaarachchi, Menuka	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
Lo, Valencia	Brand Image Fit and Its Effect on Fashion Brand Collaboration
Lopez, Carmen	LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY
Loureiro, Sandra	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS. HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS How artificial intelligence tools influence customer experience and avoidance of similarity THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
Lu, Bo	THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers
Lu, Fang-Chi	NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE
Lu, Irene R. R.	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Lu, Long-Chuan	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
Lu, Steven	Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender
Luciano, Sophie	WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
Luck, Edwina	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
Lukita, Santa Putri	THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA
Lunde, Matthew	From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
Luo, Hui	The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong
Luo, Xi	Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory
Luong, Trang	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
Lv, Genghao	THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS
Lv, Hewei	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
Lyu, Jewon	Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER COMPARISON Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
M
Ma, Han	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
Ma, Yu	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health
Madan, Shilpa	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
Maehle, Natalia	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers Crowdfunding: An innovative digital approach to finance and promote art
Mahajan, Samriti	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products
Maione, Salvatore	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
Mak, Connie	Using walking-with approach to explore embodied dining practices for workplace impression management
Makri, Katerina	What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Mameli, Elisa	Phygital marketing: a new approach to trigger travel intentions
Mandler, Timo	BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance
Mao, Junyue	THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA
Marques, Laura	How artificial intelligence tools influence customer experience and avoidance of similarity
Marrucci, Anna	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework
Martinho, Jéssica	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
Martins Gonçalves, Helena	UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS
Martín-Consuegra, David	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Maruyama, Yudai	EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR
Massi, Marta	From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse
Matarazzo, Michela	THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
Mathews, Shane	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
Mathies, Christine	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
Mathmann, Frank	The Role of Regulatory Mode and Positive Emotion in Social Media Engagement
Matise Schubiger, Daina	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
Matsuzaki, Aoi	Actor's vs. observer's perspectives in vlogs
Mattila, Pekka	SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS
Matus, Justin	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
Mayayise, Thembekile	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT
Mazzoli, Valentina	THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA
McCormick, Helen	The power of Christmas campaigns to build strong brands
McManus, Justin F.	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS
Melanthiou, Yioula	CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW Understanding the Metaverse through the Bibliometric Analysis Lens
Mendini, Monica	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
Meng, Jie	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD AN INVESTIGATION OF INFLUENCERS TO AUDIENCE AND AUDIENCE TO AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE
Meng, Yan	Building consumer-brand relationship on social media
Mer, Akansha	Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19
Mero, Joel	GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?
Miao, Miao	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Miladi G., Pooria	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Miller, Chreston	A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER
Milne, Jasmiina	Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions
Min, Yin	Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social platform
Miniero, Giulia	LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS
Miranda, Sandra	UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS
Mishra, Akanksha	Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance
Miyamoto, Junji	Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan
Mo, Tingting	“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
Mohammed, Hossain	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
Mohsen, Kholoud	DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Mookherjee, Satadruta	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE BRANDS IN METAVERSE
Moon, Hakil	Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness
Moon, Won-Ki	Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising
Moore, Keira	CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE
Morgan, Robert E.	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Moritz, Madleen	THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER
Mota, João	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Motohashi, Eiji	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Muk, Alexander	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
Mukae, Ryo	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Mukherji, Prokriti	Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse
Mukhopadhyay, Anirban	CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
Mulcahy, Rory	LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?
Musarra, Giuseppe	FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
Müller, Carolin	WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS
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Nagasawa, Shin'Ya	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
Nairn, Agnes	“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
Nakamura, Hiroshi	Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG
Nakamura, Tomoaki	Actor's vs. observer's perspectives in vlogs
Nascimento, Jorge	THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
Nechaeva, Olga	THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA
Nechaeva, Olga	OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT
Ness, Havard	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
Ngui, Lisa Lee Hua	Decomposition of consumer actual purchase using e-discount through online food delivery systems
Nguyen, Duong Thuy Trang	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
Nguyen, Luan Thanh	Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
Nguyen, Minh Ngoc	The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Nguyen, Thanh Thuy Thi	Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
Nicoara, Cezara	THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS.
Nielsen, Jesper	THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING
Ninomiya, Nobutaka	Actor's vs. observer's perspectives in vlogs
Nitta, Nao	Actor's vs. observer's perspectives in vlogs
Niu, Yanfang	THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS
Noh, Yeayoung	WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Norre, Bart	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
Northup, Temple	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
Novais, José	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Novino, Marlo	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
Nugroho, Sahid	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers
Numata, Hideho	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Nunes, Danilo	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Nuraeni,	From Browsing to Buying. How Big Data is Transforming E-commerce
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O'Rourke, Anne-Maree	THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT
Oh, Ga-Eun Grace	CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
Oh, Haemoon	EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS
Oh, Jae-Young	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
Oh, Neulonbit	FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA
Oh, Sangdo	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Ohme, Rafal	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Oikonomidis, Theodoros	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
Okazaki, Shintaro	Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse
Okoutsidou, Christina	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
Okubanjo, Sewuese	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
Okutani, Takashi	EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING
Olive, Ren	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
Olmedilla, María	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Omar, Rosmini	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Ono, Akinori	Are Bleed Logos Effective for the Metaverse Shopping Travelers? Actor's vs. observer's perspectives in vlogs
Orkut, Hava	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor.
Othman, Aziemah	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
Ovani, Darren Jonathan	Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations
Oyunbileg, Tamir	A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
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Paas, Leo	THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Pahi, Sampa Anupurba	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
Pandey, Neeraj	Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance
Pang, Wonbae	Social Comparison and VIP Marketing in the Luxury Industry A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS
Pang, Wonbae	THE EFFECT OF THE LUXURY BRAND EROTIC CAPITAL ON CONSUMPTION VALUE AND PURCHASING INTENTION
Panopoulos, Anastasios	INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION.
Panteqi, Mivena	The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives
Pantin Sohier, Gaëlle	The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption
Papadopoulou, Christina	FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
Papagiannidis, Savvas	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Papamichail, Nadia	ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
Papasolomou, Ioanna	CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW
Pape, Denise	Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention
Pappas, Nikolaos	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS
Paramita, Widya	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers
Parguel, Beatrice	COO effect in Chinese luxury consumption: Does generation matter?
Parguel, Béatrice	The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption The double-edged sword of multi-labelling in consumer food behavior
Park, Eun Young	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Park, Eunyoung	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES
Park, Hee Jung	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION
Park, Jee-Sun	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
Park, Jinsu	AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE
Park, Jiyeong	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
Park, Jooyoung	NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Park, Joung Eun	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
Park, Kiwan	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
Park, Kyu Bin	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
Park, Min-Sook	THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES
Park, Minjung	Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery
Park, Sanghyun	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES
Park, Se-Bum	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
Park, Shinjoo	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
Park, Soyoung	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
Park, Suh-Young Irene	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE
Park, Yaewon	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
Park, Young Eun	MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH
Park, Yun Ho	An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry
Park-Poaps, Haesun	EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING
Parker, Lukas	ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL
Pasquinelli, Cecilia	Consumer responses to AI applications in omnichannel luxury retailing: an explorative study
Patterson, Paul	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
Paul, Justin	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products
Pedro, Yael	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE
Pellicelli, Anna Claudia	From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse
Peng, Yue	Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse
Pennucci, Francesca	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
Pentttinen, Valeria	Analytical Capabilities and Firm Performance in Business Networks
Penz, Elfriede	EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
Peter, Paula C.	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
Petison, Phallapa	COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH
Pham, Jess Giang	THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT
Phan, Cao Tuan Michel	Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era
Piancatelli, Chiara	From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse
Piehler, Rico	Brand Competitiveness: A Customer-Based Perspective
Pinhas, Dana	A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE
Plotkina, Daria	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor.
Poirier, Sara-Maude	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
Polyakova, Alexandra	Can virtual influencers become an inspiration for Performance Sportswear Brands? How prosocial behavior framing changes donation behavior of entitled individuals
Poorrezaei, Mojtaba	Customer Engagement Measurement in Social Media
Poorrezaei, Mojtaba	CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW
Poulis, Athanasios	IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION.
Pramudhita, Reinaldy Agung	ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Primanti, Haryani	Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups Examining the Role of Life Events and Compulsive Buying
Pueschel, Julia	INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES COO effect in Chinese luxury consumption: Does generation matter? BRANDS IN METAVERSE
Pugdeethosapol, Krittaphat	UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS
Purwanegara, Mustika Sufiati	Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY From Browsing to Buying. How Big Data is Transforming E-commerce INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Pusaksrikit, Theeranuch	The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
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Qesja, Bora	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
Qi, Honghan	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media
Qiu, Fenfang	Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China
Qiu, Shangzhi	TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS
Quintano, Michele	UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.
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R. Taylor, Charles	THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives
Radic, Dubravko	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
Rahman, Osmud	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
Raisamo, Roope	IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?
Raj, Ritu	DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPRICAL EVIDENCES FROM INDIA
Ramlogan, Ronald	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Rathbone, Emily	“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY
Rauf, Muniba	INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE
Rayne, Daniel	Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic
Rebiazina, Vera	USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
Reich, Brandon	CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
Reid, Mike	eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN ‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN
Rethore, Christophe	Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs
Reykowska, Dorota	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Rheu, Minjin	Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship
Rialti, Riccardo	CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
Risitano, Marcello	UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.
Ritala, Paavo	GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?
Robichaud, Zachary	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Robinson, Stacey	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
Robson, Matthew J.	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Rodrigues, Ana Filipa	HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
Roemer, Carina	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Romero, José Carlos	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Romero, Maria Inês	HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
Ross, Corey	A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us
Rostami, Amin	HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
Roumeliotis, Manos	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
Rovai, Serena	Consumer responses to AI applications in omnichannel luxury retailing: an explorative study
Ruan, Qian	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
Ruhnau, Robin-Christopher	MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND
Rundle-Thiele, Sharyn	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Ryoo, Yuhosua	PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL
Ryoo, Yuhosua	WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE
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S. Oliveira, João	GLOBAL BRANDS AND THE WAR IN UKRAINE
Sabri, Ouidade	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
Sadaba, Teresa	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
Sadhotra, Neha	ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS
Sajtos, Laszlo	Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions
Sakai, Maiko	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
Sakamoto, Kazuko	SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR
Salehnejad, Reza	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Sangle Ferriere, Marion	Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions
Sanmiguel, Patricia	FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
Santos, Susana	UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS
Saracevic, Selma	ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
Sarantopoulos, Panagiotis	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
Sarmento, Maria	THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE
Sarmento, Mariana	RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB
Sas, Zsofia	HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS
Sasne Grosz, Annamaria	HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS
Sato, Shin	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Sato, Toshikuni	EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY
Savani, Krishna	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
Sayeed, Narmin	FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
Scaraboto, Daiane	“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE
Schellhase, Ralf	MBA programs after the Corona crisis - online, hybrid or in-class?
Schlegelmilch, Bodo B.	ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
Schmitt, Ann-Kathrin	IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION.
Schweser, Greg	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
Seo, HaeJin	Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position
Seo, Jeonghwa	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Seo, Jeonghwa	Effects of Residential Mobility on Trust in the Digital Consumption Contexts
Seo, Kyowon	CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT
Seok, Junhee	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION
Septianto, Felix	The Role of Regulatory Mode and Positive Emotion in Social Media Engagement
Servais, Per	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media
Sewak, Sphurti	What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement
Sezen, Burcu	Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance
Shabnam, Saadia	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
Shanka, Mesay Sata	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
Sharko, Elena	Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
Sharma, Amit	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
Sharma, Nagendra	Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19
Sharma, Neeraj	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Sharma, Neeraj	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Sharma, Neeraj	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19
Sheetal, Abhishek	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
Sheng, Guanghua	The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
Shi, Hong	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
Shim, Kyujin	Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate
Shimizu, Ryo	AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION
Shin, Eonyou	A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER
Shin, Hyejo Hailey	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
Shin, Jong-Kuk	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
Shin, Jongseok	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
Shin, Ju Yeon	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
Shin, Kanghyeon	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE
Shin, Sumin	Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement
Shin, Woochoel	Content Provision on UGC Platforms
Shinya, Mao	Actor's vs. observer's perspectives in vlogs
Shu, Boyang	Experience value co-creation in tourism livescape: the role of inspiration and engagement
Siamagka, Nikoletta-Theofania	POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS
Siamagka, Nikoletta-Theofania	COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY
Simoes, Claudia	THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS
Singal, Manisha	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
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Smirnova, Maria	Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
Soares, Ana Maria	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?
Sok, Keo Mony	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Sok, Phyra	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Soltaninejad, Ali	The Drivers of Review Helpfulness and Review Unhelpfulness
Son, Hyunsang	MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH
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Son, Ji-Hee	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
Son, Jungsik	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Son, Sang-chul	B2B service experience on repurchase intention: The role of customer engagement and agility
Song, Chae-Young	Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis
Song, Hanqun	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt
Song, Jiwon	Unboxing the black box of governance mechanisms in cross-sector partnerships
Song, Juil	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
Song, Lei	Building consumer-brand relationship on social media
Song, Tae Ho	Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position
Song, Tianying	Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender
Song, Y. Greg	Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising
Song, Yushi	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
Song, Zening	WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE
Sorokina, Nadezda	Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social platform
Spilski, Anja	WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS
Srirattanapatanon, Wanida	How self-construal influences product environmental perception: The surprising result!
Stangl, Brigitte	Phygital marketing: a new approach to trigger travel intentions
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Sugimoto, Yukari	Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG
Sun, Peiliang	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health The Effect of Positive-framing Design on Attribute Evaluations
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Sung, Billy	Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions
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Supahan, Sarah	Decomposition of consumer actual purchase using e-discount through online food delivery systems
Suprawan, Lokweetpun	DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS
Suri, Anshu	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
Suzuki, Kazumasa	Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG
Sykora, Martin	GLOBAL BRANDS AND THE WAR IN UKRAINE
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Sári, Dorottya	Merging theory and practice: Is it important to separate marketing agility and agile marketing?
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T. Bowen, Karen	FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
Tabe, Keiya	THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT
Tahiri, Doruntina	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
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Tan, Yuan	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
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Tangri, Karun	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
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Tarigan, Dinarti	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
Tata Pinandhika, Anak Agung Ngurah	INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS
Teah, Min	Brand Image Fit and Its Effect on Fashion Brand Collaboration
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Teramoto, Takashi	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
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Theotokis, Aristeidis	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
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Thompson, Katelyn	The rise of e-commerce and Internet use in elderly adults after a world pandemic
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Yang, Yijiang	Experience value co-creation in tourism livescape: the role of inspiration and engagement
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