Talk Keyword Index

TALK KEYWORD INDEX

This page contains an index consisting of author-provided keywords.

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#actnow	Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement
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(non-)sustainable product cues	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
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- Animal welfare	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Cellular agriculture	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Cognitive dissonance	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Consumer sentiments	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Intensive farming	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Lab grown meat	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Novel food	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Social media	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
- Social norms	Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown meat
A
a double-sword effect
a feeling of groundedness	The effect of Mod on user engagement in game industry
ability	A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
Absorptive capacity	SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE Embedding ESG with firms' core competencies
Abstract	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms?
Abstract Conceptualization
academic entrepreneurship
academic research	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Acceptance of chatbot intervention
Acculturation	ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR
acculturation to global consumer culture
Acquiescence bias	The Effect of Positive-framing Design on Attribute Evaluations
Action research
Actor's perspective	Actor's vs. observer's perspectives in vlogs
Actual Purchase	Decomposition of consumer actual purchase using e-discount through online food delivery systems
ad appeals	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
ad attitude	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
adaptive selling	Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry
Adaptive selling behavior
addiction
ADO and TCM
Adolescent consumption	“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
Adoption	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
adoptions of new technologies	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines
Advance selling	EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE
Advertising	The power of Christmas campaigns to build strong brands “FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING Advertising in the Metaverse ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL
advertising appeals	DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?
Advertising creativity	MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH
Advertising credibility	COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY
advertising effectiveness	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
advertising in Greece
advertising intrusiveness	THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER
advertising types
Aesthetic Experience	Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition
aesthetics	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
affective and activation dimensions	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT
affective commitment	The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment
affective computing	A Scoping Review of Emotion AI in Advertising Research and Practice: Opportunities and Challenges Ahead
Affective experiential state	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework
affective forecasting	HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING
Affinity	THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS
affinity for newness	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
Affordance	THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION
African countries
African millennials	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
Aged Care	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
aged care services	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
Ageing consumer	EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
agile marketing	Merging theory and practice: Is it important to separate marketing agility and agile marketing?
agility	B2B service experience on repurchase intention: The role of customer engagement and agility The Role of Organizational Agility in Digital Innovation: A Relational Perspective
aging consumers	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Agricultural marketing
AI	AI-biased brand voice - Impact of political incorrectness on brand evaluation OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING Why humour in AI can serve strategic and marketing objectives and how to implement it Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY
AI Adoption	The Effect of AI Robot Characteristics on AI Robot Adoption
AI agents	EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption
AI algorithm bias	AI-biased brand voice - Impact of political incorrectness on brand evaluation
AI analysis	CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
AI application
AI Chatbot	The fit between anthropomorphism of AI chatbot and communication situation on use behavior An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry
AI Chatbots	WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE
AI empathy	THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS
AI Fashion
AI framing	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
AI generated advertising	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
AI influencer	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
AI news anchors	News Content Analysis: The Difference Between AI and Human Anchor Programs
AI recommendation	THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY
AI service robot type
AI service robotization	INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE
AI tourism start-ups	EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS
AI-created products	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
AI-CRM
AI-enabled tools	How artificial intelligence tools influence customer experience and avoidance of similarity
AI-Human Relations	Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions
AI-powered service robot
AI/AR/VR
air quality
Airbnb	RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB
Airbnb price	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Airline industry	CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY
Airline service quality	TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY
alcohol consumption
algorithm aversion	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
algorithmic pricing	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
algorithms	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
Alternative attractiveness	Examining the Antecedents of Social Media User Migration
Alternative meat	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
altruism	Reward “Both”: The role of referral reward incentive structure on referral behavior
American leading corporation
analytic thinking	The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding
Analytical capabilities	Analytical Capabilities and Firm Performance in Business Networks
anchoring	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
animal testing	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
ANOVA
antecedents	The Dark vs the Bright Side of Students' Social Media Engagement ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
Antecedents of ESG	Drivers of ESG and firm performance
Anthropomorphic	EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE
Anthropomorphism	The fit between anthropomorphism of AI chatbot and communication situation on use behavior Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor. An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots Speciesism in AI: when consumers are reluctant to adopt zoonotic AI Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP
Anxiety	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences. COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
app engagement	A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION
app fit perspective	EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
apparel	Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
apparel design process
appearance	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
appearance familiarity	The Effect of AI Robot Characteristics on AI Robot Adoption
approach and avoidance	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
AR	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
AR-enabled products	Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention
ARA model	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Arab context
ARCS model	A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION
Arousal	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
arousal potential cue	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
Art	Crowdfunding: An innovative digital approach to finance and promote art
art infusion
art NFT	NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE
Articulated Naturality Web
Artifical neural network
artificial intelligence	GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL? TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS News Content Analysis: The Difference Between AI and Human Anchor Programs The dark side of chatbots the its effect on the customer experience in luxury retailing AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS Consumer responses to AI applications in omnichannel luxury retailing: an explorative study UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features? Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE
artificial intelligence (AI)	THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY
artificial intelligence service agents	THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS
Artificial-Intelligence	Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
artisan entrepreneurship	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
arts and culture management	WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
artwork pricing	The Role of Artists' Network Centrality in Artwork Prices
Asia	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES
Assertiveness	EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
attendance intention	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
attention
Attitude	Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
Attitude toward the advertisings	HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN
Attitude towards in-game ads	INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES
attitudes
Attractiveness	THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA Success Factors of Sinnfluencer Marketing
Attribute ratings	The Effect of Positive-framing Design on Attribute Evaluations
Attributes of virtual fashion products	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse"
attribution theory	Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing
Audience engagement	An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience Engagement
audience motivation
auditory data	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
augmentation	Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
Augmentation Quality
Augmented Reality	Understanding the Metaverse through the Bibliometric Analysis Lens Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL An Augmented Reality Based Service Design Model for Digital Fabrication THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS Enhancing Customer Experiences in the Augmented Reality Era
Authenticity	TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
authoritarian leadership	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Autobiographical memory	TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY
Autoencoder
Automatic video analytics	An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience Engagement
Automobile industry	THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION
Autonomous and Controlled Motivation	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt
Autonomous consumption	AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE
Autonomous motivation	SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
autonomy	THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
Avatar	Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse Avatar and Self-concept in the Era of Metaverse Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features? AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE
Avatar Humanity	Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition
Avatar marketing	Toward a practical insight into avatar customer journey design in the metaverse tourism world
avatar resemblance	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude
Avatars	METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION
average rating
Avoidance of similarity	How artificial intelligence tools influence customer experience and avoidance of similarity
awareness of information blindness
awe	THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
B
B Corp	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
B2B customer loyalty
B2B firms	ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES
B2B marketing	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media
baby boomers	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Bandwagon Effect	AN INVESTIGATION OF INFLUENCERS TO AUDIENCE AND AUDIENCE TO AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE
Bayesian belief network
Bayesian inference	WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?
Beauty applications
Beauty culture	Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions
Beauty Ideals	THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS
beauty penalty	FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE
beauty premium	FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE
behavior intention
Behavioral experience
Behavioral intent	Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery
Behavioral Intention	THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS
behavioral intention to use	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
behavioral intentions	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE
behavioral price research	HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS.
Behavioral Reasoning Theory
behavioral targeting	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy
Behaviour intention	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
behavioural intention
Behavioural sequence analytics	Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction
Benefit delay	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
benefit type	The Effect of AI Robot Characteristics on AI Robot Adoption
Benevolence	Success Factors of Sinnfluencer Marketing
Benign envy	I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING
BERTopic	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Biases	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media
bibliographic analysis	Understanding the Metaverse through the Bibliometric Analysis Lens
Bibliometric	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Bibliometric analysis	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
bibliometric method	Attitude/intention-behavior gap in sustainable tourism: A review and research agenda
Bibliometric methodology	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
Bibliometric research	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
Bibliometric review	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
Big Data	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH
big data analytics capability	Antecedents and Outcomes of Organizational Generativity on Digital Platforms
big words	The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding
Bigdata	From Browsing to Buying. How Big Data is Transforming E-commerce
biometric authentication
Biotechnology	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Black lives matter
bleed	Are Bleed Logos Effective for the Metaverse Shopping Travelers?
BLI	WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS
Blockchain	THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS Who prefers the NFT? The economic impact of user differentiation on the NFT platform EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS What is blockchain’s potential when it comes to renting luxury?
blockchain technologies	What is blockchain’s potential when it comes to renting luxury?
blockchain technology	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE
Body image	THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE
booking intention
bottom-up approach	DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS
boycott	Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate
brand	SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS
brand activism	GLOBAL BRANDS AND THE WAR IN UKRAINE
Brand Advocacy	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
brand anthropomorphism	What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Brand approach
Brand associations	The power of Christmas campaigns to build strong brands
Brand attachment	How artificial intelligence tools influence customer experience and avoidance of similarity What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
brand attitude	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups
Brand authenticity	From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION.
brand chatbots	Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses
Brand Choice
brand co-creation	THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL?
Brand collaboration	Brand Image Fit and Its Effect on Fashion Brand Collaboration
Brand Community	The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity Theory DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?
brand competitiveness	Brand Competitiveness: A Customer-Based Perspective
brand congruency	THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER COMPARISON
Brand coolness	CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY? HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
Brand Credibility	“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION. HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
brand crisis	AI-biased brand voice - Impact of political incorrectness on brand evaluation
Brand engagement	THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT Avatar and Self-concept in the Era of Metaverse OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?
Brand Equity	THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
Brand evaluation	STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE
Brand Forgiveness	POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS
Brand Identity	Does Branding Matter in University Social Media Advertising?
Brand Image	The power of Christmas campaigns to build strong brands
Brand love	The power of Christmas campaigns to build strong brands
brand loyalty	The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
brand management	THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL?
brand marketing	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
Brand perception	PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS
brand performance	A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS Brand Competitiveness: A Customer-Based Perspective
Brand personality	STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE
Brand placement	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS
Brand positioning	Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance
brand posts	What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement
brand prominence	DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?
Brand Purpose	“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE
brand recognition	How to bridge the gap between brand recognition and customer perceived value in the digital age?
brand relationship quality	Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses
Brand Reputation	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
Brand resonance	CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?
brand roles
Brand schemata
Brand story	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
Brand Strategies	UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.
Brand switching	Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption
Brand transgression
brand trust	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
brand value	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION The Role of Artists' Network Centrality in Artwork Prices
Brand Value Perception	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS
brand voice	AI-biased brand voice - Impact of political incorrectness on brand evaluation
brand-generated content	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Brand-related UGC
branded applications	EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
Branding	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS? DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?
Branding Strategy	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
BRI	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
broadcast news media	News Content Analysis: The Difference Between AI and Human Anchor Programs
Broadcaster portraits	How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach
Brokerage selection	COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH
Burning Man	THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL?
Burnout	‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN
business decision	AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION
Business ecosystem
Business Environment	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
business model	SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
business model innovation	The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence
business to business marketing	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Business-to-business	Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience
Business-to-business marketing	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Buyer-supplier	Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience
buying behaviour	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
C
cancel culture	CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP
capability	EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS
carry-over
cartoon character
Case study
Category	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
category emergence	The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence
causal attribution	WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE
causal inference
CDR	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
celebrities
celebrity effect	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
celebrity endorsement	THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA
cellular agriculture	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
CEO messages
changes in marketing activities
Channel	Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan
channel governance	MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
Channel integration	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
Charitable gifting
Charity donation
chatbot	ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
Chatbots	LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES? The dark side of chatbots the its effect on the customer experience in luxury retailing
ChatGPT
Children	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES
China's fashion industry	THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA
chinese consumers	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS
Chinese Culture	Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China
Chinese millennials	Consumer responses to AI applications in omnichannel luxury retailing: an explorative study
Christmas campaigns	The power of Christmas campaigns to build strong brands
Circular economy	SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
circular fashion
Citation analysis	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH
Civil defense clothing	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES
civil defense uniform	Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES
Clearance Sales	THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES
climate action	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
climate-friendly food	Mindfulness vs. mindlessness: Climate-friendly food value perception and choice
close relationships	UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP
clothing gender labels	Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey
Clumpiness	EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING
cluster	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
Co-citation
Co-citation analysis	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH
co-creation	THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE How to bridge the gap between brand recognition and customer perceived value in the digital age? HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
Co-creation behavior	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
Co-creation experience	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
Co-occurrence
Co-presence	THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING
Co-production	MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY
COBRAs	CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW
coffee	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA
coffee consumption behavior	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA
Cognitive Dissonance	MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
Cognitive effort	DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?
Cognitive experiential state	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework
cognitive influence acceptance	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Cognitive Load Theory	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
Cognitive processing	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT
Cohort analysis	DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS
Collaboration	Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
Collaborative Filtering	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
collective action
collective intelligence	THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
collective outcome expectancy
Collective trauma	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
collectivism
color commentary	EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022
commerce	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
commercial condom advertisement	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health
communication	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
Communication Accommodation Theory	LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS
Communication Privacy Management	THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS
communication situation	The fit between anthropomorphism of AI chatbot and communication situation on use behavior
communication strategy	Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender
Communication style	EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS
Communications
Communications technology	How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource capability
Communicator authority	EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS
community interactions
community sensing	The Role of Organizational Agility in Digital Innovation: A Relational Perspective
Compensatory Consumption	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
Competence	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers How consumers react to highly competent but politically opposite service providers: The role of political ideology
Competencies	THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS.
competitive advantage	Brand Competitiveness: A Customer-Based Perspective
Competitive Position	Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position
complexity
compliance	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Compulsive buying	Examining the Role of Life Events and Compulsive Buying
computer aided text analysis	CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
Conceptual articles	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
conceptual framework	RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES
Conceptualisation	Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse
conceptualization
concrete messages	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms?
conference calls	MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND
confidence	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
CONFIDENCE BENEFITS
Configuration path
Conflict and Hostile Environment	DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
conformity	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
Congruence
Congruity theory	Brand Image Fit and Its Effect on Fashion Brand Collaboration
consequences	The Dark vs the Bright Side of Students' Social Media Engagement
Consequences of ESG	Drivers of ESG and firm performance
conservation of resources theory	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Conspicuous consumption	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?
Conspiracy theories	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
Conspiracy thinking	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
constraints	A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us
construal level theory	The fit between anthropomorphism of AI chatbot and communication situation on use behavior Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption
Construal Level Theory (CLT)	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms?
construct measurement	EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY
Consumer	THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Consumer acceptance	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
consumer advocacy and relationship behavior
Consumer affinity	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS
Consumer animosity	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS
Consumer attitude	The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management Advertising in the Metaverse
consumer behavior	Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL The Biased Energetic Function of Foods The impact of the number of crowdfunding round on consumer responses and the funding success Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE COO effect in Chinese luxury consumption: Does generation matter? Consumer beware: The influence of physical temperature on food choice and spending
consumer behavior inertia	The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness
Consumer behaviour	DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPRICAL EVIDENCES FROM INDIA HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions
consumer behaviour changes
Consumer Behaviours	Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China
Consumer brand engagement	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT
consumer brand forgiveness	Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption
Consumer Choice	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses Interpretable Machine Learning for Choice Behavior Modeling
Consumer co-creation	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Consumer communications	Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse
consumer compliance	“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE
Consumer confusion	The double-edged sword of multi-labelling in consumer food behavior
Consumer Culture
consumer decision making	How self-construal influences product environmental perception: The surprising result!
Consumer Decision-making	THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR
Consumer decision-making process (DMP)	Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions
consumer dispositions	THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
consumer efficiency	DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?
consumer effort	Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption
Consumer engagement	What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
Consumer Ethics
consumer ethnocentrism
Consumer experience	FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE Avatar and Self-concept in the Era of Metaverse Understanding the Metaverse Experience through Consumer Brain Imaging THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
Consumer experience (webatmosphère)	Why humour in AI can serve strategic and marketing objectives and how to implement it
consumer heterogeneity	HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS.
consumer innovativeness	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
Consumer irritation	Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention
Consumer judgment
Consumer Loyalty	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
Consumer mindset	Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
Consumer minimalism	CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE
Consumer motivation
Consumer motivations	Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China
consumer needs theory
consumer neuroscience	Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features?
consumer participation	Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
Consumer perception	Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19 Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS Consumer Perceptions of Traditional and Outlet Channels
Consumer perspectives	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
consumer power	Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
consumer preferences
Consumer privacy	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
consumer profile
Consumer psychology	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE
consumer resistance	CONSUMER RESISTANCE TO DRIP PRICING
consumer responses	TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION
Consumer Responses to XR media
Consumer reviews	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
consumer rewards	Reward “Both”: The role of referral reward incentive structure on referral behavior
consumer safety and health	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
consumer satisfaction	Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?
Consumer search behavior	The Impact of Covid-19 on Online Search Advertising Market
Consumer self disclosure	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
Consumer Sentiment	The Effect of Consumer Interest in Global Countries on Digital Shopping
consumer sentiments	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
Consumer spatial behavior	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Consumer status
Consumer stickiness
Consumer Sustainable Behavior	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
consumer trust	Can virtual influencers become an inspiration for Performance Sportswear Brands?
Consumer value	EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION
Consumer vulnerability	“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
Consumer welfare	TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY
Consumer well-being	THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION
Consumer wellbeing	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Consumer-AI relationship	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
Consumer-based brand equity	Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention
Consumer-brand engagement	Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention
Consumer-Brand Relationship
consumer-brand relationships	What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Consumer-to-consumer marketplace	“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE
Consumers	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS
Consumers’ online brand-related activities	CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW
Consumers’ perceptions	ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD
Consumers’ purchase intention	The Effect of Promotional Information Characteristics on Consumer Purchase Intention in an Online Shopping Environment
consumption	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
consumption behaviour	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
Consumption Experience	BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL
consumption value	THE EFFECT OF THE LUXURY BRAND EROTIC CAPITAL ON CONSUMPTION VALUE AND PURCHASING INTENTION
Consumption Value Theory	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse"
container metaphor	Are Bleed Logos Effective for the Metaverse Shopping Travelers?
content analysis	Merging theory and practice: Is it important to separate marketing agility and agile marketing? Toward a practical insight into avatar customer journey design in the metaverse tourism world EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022
Content marketing	GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL? EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
Content typology	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
context management	Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework
Contextual experiments
Continuous Usage Intention	THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS
control	EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD
Controlled motivation	SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
convenience	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
Convenience stores	Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan
conversational marketing	Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework
conversational recommender systems
Convolutional neural network
convolutional neural network (CNN)	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
COO effect	COO effect in Chinese luxury consumption: Does generation matter?
cookies acceptance	EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD
Coolness	THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS
cooperatives	INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS
Coping	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
coporate reputation	Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework
copresence	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude
Core competencies	Embedding ESG with firms' core competencies
Corporate Activism	ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
Corporate communication	Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose
Corporate Digital Responsibility
Corporate Reputation	CSR Communication and Corporate Reputation: The Role of Message Source
Corporate Social Responsibility	CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL CSR Communication and Corporate Reputation: The Role of Message Source THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
correlated variables selection	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
Cosmetic Surgery	THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS
Cosmetic surgery and non-surgical procedures	Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions
cosmopolitanism	THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
Cost Based Pricing	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
Country distance	How country distance shapes the effectiveness of B2B digital content marketing
Country image	COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY
Country of origin	PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in e-commerce.
Country of Origin Effect	Consumption culture depending on national pride: A study of Make in India product consumption in India post pandemic
Cover design element
Covert marketing	Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups
Covid-19	Pivoting And Marketing Of Creative Entrepreneurs During Covid-19 Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19 The Impact of Covid-19 on Online Search Advertising Market THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
COVID-19 anxiety	The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
Covid-19 pandemic	The rise of e-commerce and Internet use in elderly adults after a world pandemic
covid19
craft	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
craft enterprise	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
craft marketing	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
Creative micro-business	Pivoting And Marketing Of Creative Entrepreneurs During Covid-19
Creative selling
creativity	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY
credibility	Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA
Credit Card	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Crisis management
Cross channel integration	Cross channel integration for retailers: A systematic review and future agendas
Cross channel integration quality	Cross channel integration for retailers: A systematic review and future agendas
Cross-border	Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience
cross-cultural	Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate
Cross-cultural analysis	Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison
cross-culture	CONSUMER RESISTANCE TO DRIP PRICING
cross-media advertising	Creepy but Relevant: An Exploration of the Effects of Synced Advertising
cross-national sampling	CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
Cross-Race Effect	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES
Cross-sector partnership	Unboxing the black box of governance mechanisms in cross-sector partnerships
Cross-shopping	ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR
crowdedness	Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
Crowdfunding	Crowdfunding: An innovative digital approach to finance and promote art The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding
Crowdfunding rounds	The impact of the number of crowdfunding round on consumer responses and the funding success
crowding	Are Bleed Logos Effective for the Metaverse Shopping Travelers?
Cryptic marketing	Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups
Cryptocurrency	WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
Cryptocurrency marketing	A Computational Approach to Cryptocurrency Marketing on Twitter
csr	UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS
CSR campaigns	Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
CSR Communication	CSR Communication and Corporate Reputation: The Role of Message Source
CSR conundrum	TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION
cue utilization theory	The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Cultural appropriation	TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM
Cultural capital	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
cultural differences
cultural event	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
cultural experience
Cultural funding	Crowdfunding: An innovative digital approach to finance and promote art
Cultural IP
Cultural Orientation	User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR
cultural tourism	THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
Culture	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption
culture in advertising
Culture sector	Crowdfunding: An innovative digital approach to finance and promote art
customer acceptance	THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS
Customer acquisition	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
Customer advocacy	THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY
customer agility	Antecedents and Outcomes of Organizational Generativity on Digital Platforms
customer AI experience	THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS
customer attractiveness
customer behavior	Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations From Browsing to Buying. How Big Data is Transforming E-commerce
Customer churn prediction
customer commitment
Customer data vulnerability	Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions
customer engagement	B2B service experience on repurchase intention: The role of customer engagement and agility The Impact of IT affordance on Customer Engagement in Live Commerce Experience value co-creation in tourism livescape: the role of inspiration and engagement USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences Utilizing Gamification to Motivate Customer Engagement : A Review of Literature Customer Engagement Measurement in Social Media Customer Engagement and Value Co-Creation in Digitally Enabled Hospitality Services EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS
customer engagement behavior
Customer Engagement Value	CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW
Customer entitlement
Customer Equity	Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position
Customer Equity Sustainability Ratio (CESR)	Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position
Customer experience	FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS The dark side of chatbots the its effect on the customer experience in luxury retailing The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience How artificial intelligence tools influence customer experience and avoidance of similarity Enhancing Customer Experiences in the Augmented Reality Era
customer experiences	Toward a practical insight into avatar customer journey design in the metaverse tourism world
Customer forgiveness	LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?
Customer inspiration	CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?
Customer Involvement	Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome
Customer Journey	LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions
customer journey design	Toward a practical insight into avatar customer journey design in the metaverse tourism world
customer knowledge sharing	B2B service experience on repurchase intention: The role of customer engagement and agility
Customer Lifetime Value	EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE
customer loyalty	THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE
Customer orientation	Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation
Customer Participation	Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value
customer perceived service quality
customer portfolio
Customer portfolio management
customer reactance
customer rejection
Customer Relationship Management	Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING
Customer Relationship Termination	Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome
Customer relationships	THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE
customer responsiveness
Customer retention	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
customer review	EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY
Customer Satisfaction	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China
Customer segmentation
Customer Trust	An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry
customer value co-creation behavior	INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION
customer value co-creation behaviors	Customer Engagement and Value Co-Creation in Digitally Enabled Hospitality Services
customer well-being	SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
Customer-centric	FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS
Customer-Robot Identification	SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
customer-robot relationship	SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
cuteness
Cyber sickness	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
cyberattack
Cyclical Coupled Evolution
D
Daily deals	THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
danmaku	A Topic Model of Social Interactions in Live Streaming Commerce
data analysis	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Data analytics	EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANLYTICS: MARKETING EDUCATION AND INDUSTRY
data analytics software adaptability	EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANLYTICS: MARKETING EDUCATION AND INDUSTRY
data authorisation	EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD
Data mining
Data Privacy
Data Protection
Data-driven decision-making	Analytical Capabilities and Firm Performance in Business Networks
dating application demand	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health
Decentraland	A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER
decision-making
deep learning	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
delivery robot	Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving?
demand model	New Product Introduction via Social Media Influencers
Demand Switch
Department Store	The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity Theory
Derealization
Design	SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
Desirability	Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing
desire for experiential creation	The effect of Mod on user engagement in game industry
Desires	Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen
Destination brand coolness	DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT
Destination branding	DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT
Destination Image	Impact of User Generated content (UGC) on Tourists Behavioral Intention
Destination management organisation (DMO)	Phygital marketing: a new approach to trigger travel intentions
Destination marketing	The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE
Destination marketing organizations (DMOs)
destination promotion	TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS
destination service quality	A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us
Development of MBA programs	MBA programs after the Corona crisis - online, hybrid or in-class?
Developments in competition in the MBA market	MBA programs after the Corona crisis - online, hybrid or in-class?
diagnosticity	The Drivers of Review Helpfulness and Review Unhelpfulness
dictator game	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE
Dietary restraint	CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
Difference in Difference analysis	The Effect of Positive-framing Design on Attribute Evaluations
Difference-in-differences	If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT
diffusion	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Diffusion of innovation
digital	THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING
Digital adoption
Digital advertising	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS
Digital asset	THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS
Digital Channel	USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT
Digital consumer misbehavior	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
Digital Consumption	Effects of Residential Mobility on Trust in the Digital Consumption Contexts
Digital content marketing	How country distance shapes the effectiveness of B2B digital content marketing
Digital Currency	Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies
Digital deviant behavior	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
digital divide
Digital ecosystems	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS
Digital empowerment	THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS
digital entrepreneurship	The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Digital Fabrication	An Augmented Reality Based Service Design Model for Digital Fabrication
Digital fashion	THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
Digital financial literacy
Digital governance
Digital government	Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries
digital human	EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
digital humanity	THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY
Digital Influencer	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
digital innovation	The Role of Organizational Agility in Digital Innovation: A Relational Perspective
digital interpretation platform	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
digital leadership	DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS
Digital literacy
Digital Luxury wearable Assets	INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES
digital marketing	GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL? Customer Engagement Measurement in Social Media Why humour in AI can serve strategic and marketing objectives and how to implement it
Digital Payment	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Digital persona	Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social platform
Digital platform
Digital platforms	A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.
Digital presentation	ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD
Digital Promotion	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS
Digital service communication	EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS
digital shopping	The Effect of Consumer Interest in Global Countries on Digital Shopping
Digital surveys
Digital Sustainability	The Metaverse and its impact on digital sustainability
Digital technologies	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
Digital Technology	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
digital tourism	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context
Digital transition
Digital Trust	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
digital twin	THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE
Digital Twin Design
Digitalization	DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS Crowdfunding: An innovative digital approach to finance and promote art
Digitalized journaling	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
dining	Using walking-with approach to explore embodied dining practices for workplace impression management
Direct citation analysis	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Direct Marketing	EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING
direct observation
Direct to Avatar	From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse
Direct to Consumer	From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse
Direct utility	Locally-Rational Demand Models
Disciplined Workstyle
Disclosure	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
Discount	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
Discreate Choice Model	Interpretable Machine Learning for Choice Behavior Modeling
Discrete optimization	Locally-Rational Demand Models
disease salience	DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
disinformation	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
disposal behaviour	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS
Disruption	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
distance from the consumption system	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
Distribution channels	Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities
Distributive Justice	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
DMO-generated content (DGC)
donations	How prosocial behavior framing changes donation behavior of entitled individuals
double-edged sword effect
Doubly Robust estimator
Drinking Place	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Drinking Space	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Drip pricing	CONSUMER RESISTANCE TO DRIP PRICING
Dual process theory	DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?
Dual-process model	Advertising in the Metaverse
Dunning-Kruger Effect
duplicated NFT	EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS
Dynamic capabilities	ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES
dynamic pricing	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
Dynamic transaction costs	Transaction Costs and Dynamic Transaction Costs in Vertical Integration of Wholesaling Function among Japanese Manufacturers
E
e interactive behavior (need identification and service manner)	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
e-commerce	PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA The rise of e-commerce and Internet use in elderly adults after a world pandemic
E-discount	Decomposition of consumer actual purchase using e-discount through online food delivery systems
e-financial service
e-Review	Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
E-seller rating
e-sports hotel	The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence
E-waste	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
e-WOM	THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
E-Word-of-mouth	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?
Eco-certificates	DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES
Eco-friendly
Eco-friendly marketing
eco-friendly packaging	The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Eco-label
Ecology	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Ecommerce	From Browsing to Buying. How Big Data is Transforming E-commerce
economic model	Who prefers the NFT? The economic impact of user differentiation on the NFT platform
Ecosystem	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Education	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places
EEG	The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
effectuation	EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS
EFFICACY	THE EFFECT OF WARRENTY ON PRODUCT EFFICACY
eHealth	eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN
elaboration likelihood model
elderly
Elderly consumer	The rise of e-commerce and Internet use in elderly adults after a world pandemic
electric car adoption	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
electric scooter	How to bridge the gap between brand recognition and customer perceived value in the digital age?
electroencephalogram	EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
electronic shelf label	Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations
electronic word of mouth	NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA
Emancipation theory	DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Embodiment	BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL
emerging market	Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
emerging market industrial SMEs	Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs
emerging markets	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
emojis	ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
emotion	The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
emotion AI	A Scoping Review of Emotion AI in Advertising Research and Practice: Opportunities and Challenges Ahead
Emotion analysis
Emotion appeals	AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors
Emotion contagion	THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT
Emotion-as-information	THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT
Emotional appeals	HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN
emotional arousal	Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
Emotional attachment	“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism How artificial intelligence tools influence customer experience and avoidance of similarity
Emotional Contagion
Emotional distress	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
emotional energy
Emotional well-being
Emotionality	Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism
Emotions	THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair
empathy-helping	THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Empirical articles	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
employee engagement	MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS
Employee intervention
Employee-service robot interdependence	THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION
employer branding
endorsement	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH
endorsement motive	Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing
Enforcement of service rules
engagement	User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use The Dark vs the Bright Side of Students' Social Media Engagement
Enjoyment	A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION
Enrepreneurial Marketing	THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS.
Entertainment
Entertainment marketing	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET
Enthomophagy adoption	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
entitlement	How prosocial behavior framing changes donation behavior of entitled individuals
Entrepreneurial growth aspiration	INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY
ENTREPRENEURIAL ORIENTATION	SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE
Entrepreneurs	Pivoting And Marketing Of Creative Entrepreneurs During Covid-19
entrepreneurship	SOCIAL MEDIA INFLUENCER ENTREPRENEURS
environment	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
environmental	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
Environmental appeals	The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption
Environmental belief
Environmental CDR	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
environmental concern	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～ AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
environmental conflict	Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
environmental identity
environmental message	How self-construal influences product environmental perception: The surprising result!
environmental perception	How self-construal influences product environmental perception: The surprising result!
environmental presence	Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
Environmental Sustainability	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use
Environmental value orientation
Environmentally sustainable
Epistemic Curiosity	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
Equality	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Equity Theory	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
erotic capital	A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS
Escapism	A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE
ESG	If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management
ESG agenda
ESG driver	Drivers of ESG and firm performance
ESG embeddedness	Embedding ESG with firms' core competencies
ESG Fashion	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
ESG integration	Embedding ESG with firms' core competencies
ESG score
eSports	Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
ETAM
ethic
ethical	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
ethical considerations	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
ethical consumerism	Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate
ethical consumption	CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
ethical tourist behavior	The impact of induced awe on ethical tourist behaviors
Ethical-moral concerns	INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE
Ethics	OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING
ethnocentrism	THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
Evaluation	THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE
event image	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE
Evolutionary Psychology	TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR
eWOM	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective Reviews The Dark vs the Bright Side of Students' Social Media Engagement EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM
eWOM engagement	The Dark vs the Bright Side of Students' Social Media Engagement
EWOM helpfulness	AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA
eWOM intention	THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY
EWOM valence	AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA
Expectancy Violations	The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising
experience
experience design	THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE
Experiential Advantage	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Experiential Consumption
Experiential dimensions
Experiential learning
experiential marketing
Experiential vs. Material	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Experientization	Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them
Experiment
expertise	THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA Success Factors of Sinnfluencer Marketing
Exploratory Research	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
export channels	MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
Export Performance	Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing Economy
export venture performance	MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
Extended reality
Eye gaze
eye tracking	“The results of research to determine the impact of product packaging on purchasing decisions by eye tracking”
Eye-tracking
F
Facial Similarity	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES
fact-checking
factorial design
Fairness	Reward “Both”: The role of referral reward incentive structure on referral behavior Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
fake news
Fantastic Themes	Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social platform
Fantasy	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
farmers	INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS
Fashion	FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA Brand Image Fit and Its Effect on Fashion Brand Collaboration FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers Introduction to the School of Fashion and Technology, Hong Kong Polytechnic University.
Fashion AI	FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA
fashion brand	THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA BRANDS IN METAVERSE THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment
Fashion communication	“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY
fashion consumption	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS
Fashion Designers	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS
Fashion industry	PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY
fashion market	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Fashion Marketing	SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS
Fashion Metaverse	METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION
Fashion NFTs	CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION
fashion product
fashion rental	What is blockchain’s potential when it comes to renting luxury?
Fashion Rentals	Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China
Fashion Renting	Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis
fashion resale
Fashion retail	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS
Fashion Retailing	“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE
fashion style	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
fashion watch	“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE
Fear	COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
Fear of missing out	Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance
Fear-of-missing-out (FOMO)	The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion
feature engineering	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
FeedBack Live system
Feeling	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
Feeling Economy	Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective
Female entrepreneurship	DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.
Femvertising	IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION.
Ferrell and Gresham model	HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR
field experiment	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
FIFA World Cup Qatar 2022	WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Financial behavior
Financial literacy
financial market communication	MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND
financial performance	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
Financial risk-taking	TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY
Financial well-being
Firm motives
Firm performance	SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE Drivers of ESG and firm performance Analytical Capabilities and Firm Performance in Business Networks
Firm-firm network	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
Firm-government network	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
First-time investor	COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH
Fitness	Success Factors of Sinnfluencer Marketing
fixed-effect model	A Topic Model of Social Interactions in Live Streaming Commerce
Flight to Nowhere	TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY
Flow	A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION
Flow Experience	THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence
Fluency theory
fMRI	The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management Understanding the Metaverse Experience through Consumer Brain Imaging Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features?
Food	TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES The double-edged sword of multi-labelling in consumer food behavior
food and drink	RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES
food choice	Consumer beware: The influence of physical temperature on food choice and spending Mindfulness vs. mindlessness: Climate-friendly food value perception and choice
Food consumption	The Biased Energetic Function of Foods CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
Food culture
Food delivery platform
Food Perception Bias	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
food products	THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA
food related anxiety	THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION
Food Technology	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
food value	Mindfulness vs. mindlessness: Climate-friendly food value perception and choice
Food waste	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Foraging	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Foraging Theory	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Forecasting	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
Form Design	Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA
Fortified food	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
fractioned NFT	EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS
Framing
Franchise encroachment	CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT
Franchising	Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries
freight forwarding
Frequentist statistics	WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?
front-line employees	FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
front-of-pack (FoP)
frontline employee	How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping Styles
Frontline employees
frontline service employees	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
fsQCA	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse" SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE
fulfilment	Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China
Fun	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
functional
Functional barriers	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
functional clothing	Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
Functional Design	Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA
Functional model	AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS
Functional Products	MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
funding success	The impact of the number of crowdfunding round on consumer responses and the funding success
Future co-creation intention	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
future luxury
future of research	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Future of work
Futurism	INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES
Fuzzy front-end innovation	MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY
fuzzy-set qualitative comparative analysis	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
G
Game Advertising	HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
game industry	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
gameful interaction	Utilizing Gamification to Motivate Customer Engagement : A Review of Literature
gamification	Utilizing Gamification to Motivate Customer Engagement : A Review of Literature A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION
Gaming	A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE
gastro tourism	ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY
GDP
GEM	INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY
Gen Z	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS
gender difference	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
gender diversity	Gender Diversity and Innovation in Korea Service Industries
gender equality	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
gender identity	Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey
Genderless fashion	Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey
generation	THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION
Generation cohort	COO effect in Chinese luxury consumption: Does generation matter?
Generation Z	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE
generational cohort	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Generations Y and Z
generative AI	GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?
genres	THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION
Geographic information system in tourism	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
Geographic pattern
Global Brand	USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT
global brands	GLOBAL BRANDS AND THE WAR IN UKRAINE
global content	The Effect of Consumer Interest in Global Countries on Digital Shopping
Global identity	CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL
Global marketing	Navigating the global landscape: Insights into the role of psychic distance on b2b customer experience
Globalisation	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Globalization	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
GO-YUNNAN
Goal accessibility	CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
goal attainment	Customer Engagement and Value Co-Creation in Digitally Enabled Hospitality Services
goal proximity
goal-directed behavior	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Governance CDR	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
Governance Structure	Unboxing the black box of governance mechanisms in cross-sector partnerships
Government	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Government support	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
government uniform	Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil Defense
GPS data
gratification	Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance
green activism	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
Green advertising	HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN
green apparel	EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING
green behavior	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
Green Communication	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework “CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY
green consumption	Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE
Green consumption behavior	SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
green food products	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products
Green hotel	EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM
green hotels	EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
GREEN IMAGE
Green innovations
Green marketing	EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR
green packaging	The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
green product experience；	The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea
Green product innovation	MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY
green product interest
green products	HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
green purchase	WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE
green purchase behavior	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products
green purchase intention	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea
green scepticism	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
green stigma	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
Green trust	EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM
Greenwashing	“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY
Grit	THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION
grocery retailing	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
group identities	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
growth	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
guest ratings
guilt	WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE
H
habit
Hallyu	HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS
Halo Effect	AN INVESTIGATION OF INFLUENCERS TO AUDIENCE AND AUDIENCE TO AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE
hand drip	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA
handmade	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
Happiness	Understanding the Metaverse Experience through Consumer Brain Imaging
Hard Discounters
hashtag	Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement
health	The Biased Energetic Function of Foods TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES
Health Belief Model	THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS
Health benefits	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
health care services	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
Health concept	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
Health Importance
Health measures	Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19
health misinformation
Healthcare	ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic Features?
Healthy eating behaviours
Healthy Nutrition	Success Factors of Sinnfluencer Marketing
Hedonic	TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY
hedonic consumption
Hedonic movitation	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
Hedonic Products	MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
hedonic value	Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic
Helpful online review	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model
Henan TV
Heritage	Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition
Heritage brand
heritage tourism	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
Hierarchical structure of goal	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
High-tech consumption	EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE
Higher Education	Does Branding Matter in University Social Media Advertising?
higher education institution	The Dark vs the Bright Side of Students' Social Media Engagement
Higher Education Institutions	MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS
Hofstede Model	Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison
Hofstede’s cultural dimensions	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
Hope	COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
Hospitality	CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?
Hospitality and tourism services	AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE
hospitality industry	Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
hotel class
Hotel industry	EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY
Hotel resilience	THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS
Households
Huazhu hotels	THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS
human behaviour	Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction
human crowding	The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong
human presence	HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE
human-AI relationship	UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP
Human-Computer Interaction
human-machine interaction	The effect of script change on consumers' acceptance of automated frontline service encounters
Humanized virtual influencer
Human–robot interaction	Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
humor	What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement
humour	Why humour in AI can serve strategic and marketing objectives and how to implement it ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
humour endorsing climate	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
Hungary	HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS
Hunt and Vitell’s general theory of marketing ethic	TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES
Hyper-Personalisation
I
identification	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
identifying sentimental dimensions	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
identity	“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS
identity alignment	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
Identity congruence
Identity relevancy
Ideological incongruence
igen	Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
Image deep learning	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET
Image-based Communication
Imaginaries	INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES
Immersion	Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition
immersive experience
Impact	Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose
Imperfect foods	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
implications	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Implicit advertisement	Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups
Implicit and explicit	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Implicit Association Test
implicit attitudes	CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
impression management	Using walking-with approach to explore embodied dining practices for workplace impression management
improvisation	Team variation and team convergence as drivers of improvisation in new product development The Role of Organizational Agility in Digital Innovation: A Relational Perspective
Impulse buying
impulsive buying	Examining the Role of Life Events and Compulsive Buying Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory
in-feed native advertising	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
In-Store Marketing	Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG
in-store technology integration	LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS
Inconspicuous luxury motivations	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
Independent	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
Independent self-construal	How artificial intelligence tools influence customer experience and avoidance of similarity
India	SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE
INDIVIDUAL GREEN BEHAVIOR FOR SOCIAL CHANGE
individual traits	The effect of television-viewing motivation and individual traits on zapping behavior
individualism	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products
individuality	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
Indulgence	CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
Industrial co-branding	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media
Industrial Structure Upgrading
industrial tourism	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context
industry perspective	ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL
industry regulation and contracts	Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
influencer	SOCIAL MEDIA INFLUENCER ENTREPRENEURS INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES
influencer marketing	New Product Introduction via Social Media Influencers THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER COMPARISON Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP
influencer-product fit	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers
influencers	Exploring the role of influencers in sustainable luxury tourism: A paradox perspective The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives
Information Adoption Model	THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR
Information credibility
Information encountering
information processing
Information Sharing
Informativeness	An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience Engagement
Inner body consciousness
innovation	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
innovation resistance	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
innovative	Payment With Bitcoin? Take My Money! How Innovative Payment Methods Influence Consumers’ Purchase Intention
Innovative product
Innovativeness	THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY
Insect-based food	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
insights	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
inspiration	THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY
inspired-by	Experience value co-creation in tourism livescape: the role of inspiration and engagement
inspired-to	Experience value co-creation in tourism livescape: the role of inspiration and engagement
Instagram	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions
Instagram marketing	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Institutional theory	Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
instrumental need for touch (NFT)
Intangible capital	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Intellectual structure	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH
Intelligence controllability	Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism
intelligent machines	Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
Intention
intention to donate	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model
intention to purchase
intention to recommend	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
intention to subscribe	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model
Intention to visit a destination	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?
Intention to visit a tourist attraction	THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR
intention-behavior gap	Attitude/intention-behavior gap in sustainable tourism: A review and research agenda
Interaction Quality
interaction ritual theory
Interactive AI
interactivity	Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS
Interdependent	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
Interface Evaluation	ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS
Intergroup contact	ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR
internal marketing	MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS
internal reference price	HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS.
internalisation	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
International box-office	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES
international business-to-business relationships	MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
international entrepreneurial ventures	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media
International Entrepreneurship	Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing Economy
International marketing	How country distance shapes the effectiveness of B2B digital content marketing
International performance	INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
International services marketing	A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future
International Trade	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
international venture performance	Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs
Internationalisation	ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES
Internet celebrity characteristics
Internet consumer behavior
internet use
Interpretability of Models	Interpretable Machine Learning for Choice Behavior Modeling
Interpretation level	ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD
Interpretive research	WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
Interviews	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Inventory Decision
Investment Strategy	Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies
IoT	Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction
IT Affordance	The Impact of IT affordance on Customer Engagement in Live Commerce
J
Japan	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
job displacement	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Job satisfaction	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
job stress	ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION
Justice theory	LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?
K
K-means algorithm
Key Account
Key Account Management
knowledge	CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS
knowledge structure	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
Knowledge transfer projects	Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries
Korea	Gender Diversity and Innovation in Korea Service Industries
Kpop fandom	HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS
L
lab grown meat (LGM)	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
Laboratory Experiment
Language Style Matching	LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS
last-mile deliver	Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving?
latent class segmentation	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Latent Dirichlet Allocation (LDA)	How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
Latent Profile Analysis (LPA)
latest technology-embedded machines	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines
law enforcement robot	“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE
Lay theory
LDA	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model
LDA modeling	Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis
LDA thematic model
LDA topic modeling
lead categories	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
League of Legends	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
Learning	Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging market
Learning effectiveness
learning orientation	Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs
Learning Process/System
Lecture-based learning
LGBT	Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups
Life Course Theory
Life event	Examining the Role of Life Events and Compulsive Buying
Lifestyle	The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity Theory
lifestyle congruence	EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
Lifestyle of health and sustainability	WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
literature Overview
Literature review	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
Live commerce	The Impact of IT affordance on Customer Engagement in Live Commerce
Live content characteristics
Live Shopping E-commerce
Live streamers	Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception?
live streaming	UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES. Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022 The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory
Live streaming e-commerce
Live-online teaching	MBA programs after the Corona crisis - online, hybrid or in-class?
live-streaming behaviour	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model
Live-streaming commerce	How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach A Topic Model of Social Interactions in Live Streaming Commerce
Livestream	AN INVESTIGATION OF INFLUENCERS TO AUDIENCE AND AUDIENCE TO AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE
Livestreaming commerce	Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception?
Living Alone
local fashion brands
Local Food	Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
Localization	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET
location data	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
Location intelligence
location-based advertising	THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY
location-based marketing	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
location-based services	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
LOHAS	WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND SUSTAINABILITY)
Loneliness	SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
Longitudinal study
loyalty	THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER
loyalty programmes	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
loyalty programs	INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE
Luoyang
Luxurious Appeal	THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE
Luxury	FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS BRANDS IN METAVERSE INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES COO effect in Chinese luxury consumption: Does generation matter? Consumer Perceptions of Traditional and Outlet Channels
luxury 4.0
luxury advertising	INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS
Luxury bags	THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Luxury brand	A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE
luxury brand erotic capital	THE EFFECT OF THE LUXURY BRAND EROTIC CAPITAL ON CONSUMPTION VALUE AND PURCHASING INTENTION
luxury brand personality
luxury brands	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception? Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON? HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
luxury challenges
luxury consumption	INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY
luxury customer service	Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era
Luxury Fashion	THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION What is blockchain’s potential when it comes to renting luxury?
luxury goods	CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY
Luxury in-store shopping	Consumer responses to AI applications in omnichannel luxury retailing: an explorative study
luxury industry	Social Comparison and VIP Marketing in the Luxury Industry
Luxury Omnichannel retailing	Consumer responses to AI applications in omnichannel luxury retailing: an explorative study
Luxury perception	Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand Perception?
luxury retail services	Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era
Luxury Retailing	The dark side of chatbots the its effect on the customer experience in luxury retailing
luxury strategy
Luxury sustainability	Exploring the role of influencers in sustainable luxury tourism: A paradox perspective
M
M-payment	DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS
Machine learning	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING Consumer behavior on machine learning in social media advertising: Opportunities or Threats? How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA Interpretable Machine Learning for Choice Behavior Modeling
Made in China	COO effect in Chinese luxury consumption: Does generation matter?
Magic AI	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Malicious envy	I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING
manga	WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
Manifestations	ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
Market cannibalization	CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT
Market commonality	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Market orientation	Embedding ESG with firms' core competencies
Market sensing	INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
Marketing	Pivoting And Marketing Of Creative Entrepreneurs During Covid-19 Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
marketing agility	Merging theory and practice: Is it important to separate marketing agility and agile marketing?
Marketing analytics	Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction Analytical Capabilities and Firm Performance in Business Networks
Marketing analytics education	EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANLYTICS: MARKETING EDUCATION AND INDUSTRY
Marketing automation	How country distance shapes the effectiveness of B2B digital content marketing
Marketing Capabilities	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
Marketing capability	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Marketing channels	Transaction Costs and Dynamic Transaction Costs in Vertical Integration of Wholesaling Function among Japanese Manufacturers
marketing communication	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
Marketing education
marketing mix
Marketing Motivation	Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies
marketing organizations
marketing plant-based foods	The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food choices
Marketing research	CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY
Marketing science	WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?
marketing strategies	Can virtual influencers become an inspiration for Performance Sportswear Brands?
marketing strategy	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Marketing Strategy Implementation	Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing Economy
Marketing strategy planning	INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
Marketing Technology	Advertising in the Metaverse
Marketing theory
marketing trends
marketing–finance interface	MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND
MASEM	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
mass media	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Masstige Brand
matching	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
materialism	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
mating motive	TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS
Means-end chain theory	COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH
measurement scale	Brand Competitiveness: A Customer-Based Perspective
Measuring attitudes
Measuring confidence
Measuring engagement
meat alternatives	The Role of Regulatory Mode and Positive Emotion in Social Media Engagement
Meat consumption	The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption
meat-educing strategies
Mechanical Trust	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
Media Affordances
media channels	SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE
Media Markets	Content Provision on UGC Platforms
Media Richness
memes	What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement
memorability
Men	eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN
mental imagery	HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery
mental simulation	HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE
Mere exposure ad	Consumer behavior on machine learning in social media advertising: Opportunities or Threats?
message credibility
message framing	How self-construal influences product environmental perception: The surprising result!
Message relevance
Message warmth
Metaphor	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Metauniverse	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse"
Metaverse	Understanding the Metaverse through the Bibliometric Analysis Lens The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse BRANDS IN METAVERSE The Metaverse and its impact on digital sustainability A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE Avatar and Self-concept in the Era of Metaverse Are Bleed Logos Effective for the Metaverse Shopping Travelers? The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment Advertising in the Metaverse FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE? METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores Understanding the Metaverse Experience through Consumer Brain Imaging INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE Sad avatars as better sales representatives in the metaverse? The role of subcultural appeal AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS? A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE
metaverse experience	THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE
Metaverse features
metaverse marketing	Advertising in the Metaverse DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?
Metaverse platform	EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION
metrics
mHealth apps	OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY
micro-entrepreneurship
Midlife	eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN
Midlife women	‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN
Mimicking behavior
Mind perception
mindfulness	INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness Mindfulness vs. mindlessness: Climate-friendly food value perception and choice
mindlessness	Mindfulness vs. mindlessness: Climate-friendly food value perception and choice
Minkov-Hofstede model of culture	TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES
misinformation
mix-method	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
Mixed Reality
Mizoram	SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE
Mobile application	DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY
Mobile applications	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
Mobile apps
Mobile Digital Wallets
Mobile Payment	THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS
mobile shopping	The Effect of Consumer Interest in Global Countries on Digital Shopping
Mobile Short-Form Video Apps	THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS
mod games	The effect of Mod on user engagement in game industry
moral decision	When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
moral foundation theory	Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate
moral imagination	TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION
Moral Values	HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR
Mortality salience
motivated reasoning
motivation	The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
Motivation Framework	Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries
Motivation states	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
motivation to seek nutritional information	THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION
motivations	UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS
Movie Industry	AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN COUNTRIES
Movie poster	THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET
MRA
Multi-category	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
multi-group analysis	The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong
Multi-labelling	The double-edged sword of multi-labelling in consumer food behavior
Multi-level analysis	INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY
multi-phase task	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Multichannel shopping	Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan
Multimodal metaphor
Multinational corporation	THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION
Multiple Agency Theory	Unboxing the black box of governance mechanisms in cross-sector partnerships
Multiple Case Studies	UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.
multiple endorsements	Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing
Multisensory technology	IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?
Multisided platform
N
narcissism
Narrative	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
narrative richness	TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION
narrative theory	CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP
narrative transportation theory
nascent entrepreneur	SOCIAL MEDIA INFLUENCER ENTREPRENEURS
Nation Branding	Consumption culture depending on national pride: A study of Make in India product consumption in India post pandemic
national and international sample	The Dark vs the Bright Side of Students' Social Media Engagement
National Brands
natural language processing	EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022 NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA
Need for Affiliation	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
need for arousal
Need for interaction	SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
Need for uniqueness	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
negative awe	The impact of induced awe on ethical tourist behaviors
Negative brand experience
Negative Customer Engagement
negative eWOM engagement	The Dark vs the Bright Side of Students' Social Media Engagement
Negative perception of tourists
Negative Reviews	LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS
negative site	The Dark vs the Bright Side of Students' Social Media Engagement
negotiation
Net Promotor Score	USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT
Network Analysis	Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis The Role of Artists' Network Centrality in Artwork Prices
Network Cohesion	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
Network Diversity	Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified Networks
Network Effect	Content Provision on UGC Platforms A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
network text
Network theory	How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource capability Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
Network visualization	AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS
networking	Using walking-with approach to explore embodied dining practices for workplace impression management Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance
Networks	MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
neural network	Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY
neural networks	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
neuromarketing	The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management “The results of research to determine the impact of product packaging on purchasing decisions by eye tracking” The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in e-commerce. EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING
new accents of marketing
new luxury
New product	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
new product introduction	New Product Introduction via Social Media Influencers
New Technologies	Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen
news content analysis	News Content Analysis: The Difference Between AI and Human Anchor Programs
news marketing	News Content Analysis: The Difference Between AI and Human Anchor Programs
News reports	THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION
newsletter marketing
Newsvendor Competition
NFT	THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS Who prefers the NFT? The economic impact of user differentiation on the NFT platform EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing
NFT Customer Equity	THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE
NFT fashion	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES
NFT marketing	DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS? THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE
NFTs	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES The Metaverse and its impact on digital sustainability
NLP	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
non-deceptive counterfeiting	DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPRICAL EVIDENCES FROM INDIA
Non-fungible token	NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS
Non-fungible token (NFT)	DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?
Non-fungible tokens	EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic
Non-linear pricing	Locally-Rational Demand Models
non-monetary sponsorship disclosure	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
non-profit organisations
non-vegans
nonfungible tokens (NFTs)	CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY
Norm activation model
norm-violation
novel food	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
Novel food technology acceptance	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
Nutri-Score
NutrInform
nutrition	The Biased Energetic Function of Foods
Nutrition app
nutritional labeling
O
O4O	Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
OBA	EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
obesity	The Biased Energetic Function of Foods
Observational data	DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES
Observer's perspective with the actor's face	Actor's vs. observer's perspectives in vlogs
Observer's perspective without the actor's face	Actor's vs. observer's perspectives in vlogs
Offline Credit Card	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Offline Simple Payment	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Old Adults
older and younger baby boomers	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Older consumer	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
Older populations	The rise of e-commerce and Internet use in elderly adults after a world pandemic
Omnichannel	Cross channel integration for retailers: A systematic review and future agendas
Omnichannel Communication	OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT
Omnichannel retail	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
on-site stimulus	Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization context
One-Person
Online advertising	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET
Online behavioral advertising (OBA)	Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising
Online brand advocacy	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
Online Brand Trust	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
Online celebrity endorsement；	THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT
online commerce	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
Online community	DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
Online Complaining
online conformity	DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?
Online consumer misbehavior	DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE
Online Credit Card	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
online customer review
Online Experience	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
online experiment	THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER COMPARISON
Online food delivery	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
online food delivery apps	ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY
online food delivery platform service (OFDPS)	Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic
Online food delivery services (OFDS)	Decomposition of consumer actual purchase using e-discount through online food delivery systems
Online Games
online meetings
online platform
online product review	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
online purchase
Online review	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms?
online reviews	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Online search advertising	The Impact of Covid-19 on Online Search Advertising Market
online service provider experiences	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
Online Service Recovery
online shopping	UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING The rise of e-commerce and Internet use in elderly adults after a world pandemic
online shopping platforms	Abstract or concrete messages? Which reviews are more effective to consumers on online shopping platforms?
Online Simple Payment	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Online trading	COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH
online travel agencies	The fit between anthropomorphism of AI chatbot and communication situation on use behavior
Online travel review	THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR
Online Travel Shopping	PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH
Online vs. in class-teaching	MBA programs after the Corona crisis - online, hybrid or in-class?
online-trust
open innovation	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Openness to Change
OpenTable
Opera
opinion leaders	THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
opportunity	A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
organic	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
organic advertising	EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING
organic cotton	EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING
organic food purchase intentions	THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION
Organisational agility	ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES
organizational ambidexterity	THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE
organizational generativity	Antecedents and Outcomes of Organizational Generativity on Digital Platforms
Organizational intervention	How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource capability
organizational mindfulness	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
organizational performance	THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE
OTT	THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION
Outcomes	ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW
outlet channel	Consumer Perceptions of Traditional and Outlet Channels
Output Specificity	How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value
Over-filtering Tourism
Overweight	Success Factors of Sinnfluencer Marketing
P
p-values	WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?
P2P ACCOMMODATIONS	GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS
PAD
Pain anticipation
Pain of Paying	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
pandemic	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
panel	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
panel study	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
Panic Buying
para-social interaction
Para-social interaction；	THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT
Para-social relationship	Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism
Paradoxical perspectives	Exploring the role of influencers in sustainable luxury tourism: A paradox perspective
Parasocial Interaction	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores
Parasocial Relationship	THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship
parasocial relationships	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP
participation effort	Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer Power
participatory research
partnership loyalty program	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Passion	THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION
patient experience	EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC
Payment Method	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption Payment With Bitcoin? Take My Money! How Innovative Payment Methods Influence Consumers’ Purchase Intention
PDB
peace marketing	GLOBAL BRANDS AND THE WAR IN UKRAINE
Pedagogy	THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS.
Peer-to-peer accommodation	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Peer-to-peer accommodations	RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB
peer-to-peer platforms	THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
Perceived authenticity	THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY
perceived behavioral impact
perceived benefit	THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY
perceived brand globalness	Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance
Perceived brand image fit	Brand Image Fit and Its Effect on Fashion Brand Collaboration
Perceived brand luxury	WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS
Perceived chatbot artificiality
Perceived chatbot intelligence
Perceived coolness	A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Perceived Credibility	ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS
Perceived Deception
Perceived destination attractiveness	HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE
perceived empathy	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
perceived expertise	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
Perceived Fairness	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
perceived fit	The Effect of AI Robot Characteristics on AI Robot Adoption EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
Perceived health	‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN
perceived image
Perceived Interactivity	THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY
perceived luxuriousness	DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?
Perceived Pleasantness
Perceived psychological closeness	Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
Perceived Risk	THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
Perceived role
perceived sacrifice	WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE
Perceived seriousness	HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN
Perceived Social Comparison	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
Perceived surveillance	Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising
Perceived sustainable value	THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT
Perceived transparency	Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising
Perceived trust	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Perceived Uncertainty	COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
perceived uncleanness	DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
Perceived Usefulness
perceived value	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE How to bridge the gap between brand recognition and customer perceived value in the digital age? DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS
Perceived warmth	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Perception	SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
perception of luxury value	THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS
Perceptions	THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE
perfectionism	The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives
performance expectation
personal	MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
personal selling	Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry
Personal Values	EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Personality traits	Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
Personalization
Personalization declaration	Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions
Personalized advertising	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE
Personalized Advertising Appeal	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
personalized news	THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE
Personalized Pricing	MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING
personalized recommendation	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
Personalized service	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Personalized Technology Service (PTS)	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences
perspective student online journey (pre-purchase stage)	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
Persuasion
Persuasion effect
Pet adoption	Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
Pet food consumption	Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
pharmaceutical industry
photovoltaic	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
phygital luxury
phygital marketing	Phygital marketing: a new approach to trigger travel intentions
Physiological self-tracking
place marketing	RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES
plant-based diets	The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food choices
plastic bag policies
Platform business	A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
Platform pricing
platform sponsored live streaming
platform-mediated tourism
pleasure	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE
PLS-MGA	The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion
PLS-SEM
plus size model	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
Podcast	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
Podcasts
policy	MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
Political	THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Political Advertising	Consumption culture depending on national pride: A study of Make in India product consumption in India post pandemic
Political campaigns
Political ideology	Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance How consumers react to highly competent but politically opposite service providers: The role of political ideology
Political Marketing	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
politics	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
Polytechnic	Introduction to the School of Fashion and Technology, Hong Kong Polytechnic University.
Pop-up store
popularity effect	Social Comparison and VIP Marketing in the Luxury Industry
positive awe	The impact of induced awe on ethical tourist behaviors
POSITIVE EMOTION	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING The Role of Regulatory Mode and Positive Emotion in Social Media Engagement
positive eWOM engagement	The Dark vs the Bright Side of Students' Social Media Engagement
Positive Mental Health
positive technology	Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
post-pandemic luxury
Power
power distance	Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power Distance
Power Distance Beliefs	POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS
Powerlessness	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
practical implications	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
practice theories	Using walking-with approach to explore embodied dining practices for workplace impression management
Practices	INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES
Prediction Error
Predictions	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media
preference for uniqueness	EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS
Preferred store registration	DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY
Prejudice	ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR
Premium and Luxury	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS
Presence
Presentation order	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Presidential Election
Price	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
Price Competition
Price Fairness	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
price fairness theory	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
price image	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
Price perception	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
price search	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
Price Transparency	PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS
price-saving orientation	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
pricing strategy	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
Priming effect	The Effect of Positive-framing Design on Attribute Evaluations
privacy
privacy concern	Creepy but Relevant: An Exploration of the Effects of Synced Advertising
Privacy concerns	INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions
Privacy Threat Distance	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
Privacy Threat Scope	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
Privacy Threat Severity	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
Private Labels
pro-environmental behaviour	Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour
probit model	The effect of television-viewing motivation and individual traits on zapping behavior
problem solving	The Role of Organizational Agility in Digital Innovation: A Relational Perspective
Processing fluency	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Procrastination	‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN
PRODUCT	THE EFFECT OF WARRENTY ON PRODUCT EFFICACY
Product Attitude	An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry
product attractiveness	The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness
product categories	When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad attitude
Product choice	An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry
product design	DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS
product failure	FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE
product innovation	Team variation and team convergence as drivers of improvisation in new product development Gender Diversity and Innovation in Korea Service Industries
product liking	THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING
product packaging	“The results of research to determine the impact of product packaging on purchasing decisions by eye tracking”
Product performance
Product placement	THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT
product quality	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing
product quality image	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
product reviews	The Drivers of Review Helpfulness and Review Unhelpfulness
product selection image	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
Product warranty
productivity	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
products evaluation	CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS
program involvement	The effect of television-viewing motivation and individual traits on zapping behavior
projected image
Promotion	INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions
Promotional information	The Effect of Promotional Information Characteristics on Consumer Purchase Intention in an Online Shopping Environment
Promotional strategies	Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19
Propensity score matching	DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY
Proportional Justice	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
Prosocial behavior	How prosocial behavior framing changes donation behavior of entitled individuals
prostitution	SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY
protection motivation theory (PMT)	Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic
protective motivation theory	OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY
Proximity	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
proximity marketing	Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
proximity services	THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
psychological barriers	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
psychological comfort	E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
Psychological construal	INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE
psychological distance	The impact of induced awe on ethical tourist behaviors ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD
psychological ownership	“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR Building consumer-brand relationship on social media
psychological reactance theory	Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing
Psychological well-being	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
psychometrics	CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
Psychopathology	Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s experiences.
Public Good	Content Provision on UGC Platforms
Public House (Pub)	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Public self-consciousness	SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
Purchase behavior	SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY
Purchase Behaviour
Purchase Intent
Purchase intention	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS! Consumer behavior on machine learning in social media advertising: Opportunities or Threats? INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online survey HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION. ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION Enhancing Customer Experiences in the Augmented Reality Era BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS. THE EFFECT OF LUXURY BRANDS' NFT MARKETING ACTIVITIES ON PURCHASE INTENTION AND CUSTOMER LIFETIME VALUE THE EFFECT OF THE LUXURY BRAND EROTIC CAPITAL ON CONSUMPTION VALUE AND PURCHASING INTENTION ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH FOOD HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY SUNSCREEN
Purchase intentions	TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES
purchase interval	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Purchasing Intentions
purchasing vegan food
Purpose	Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose
Purpose-driven organization	Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose
PV	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～
Q
Qualitative	Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses
Qualitative Case Study	Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network perspective.
Qualitative data analysis	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
Qualitative research	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Quality Information	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
Quality of Life	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
quality of product	CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS
quasi-experiment
Quasi-experimental design	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES
R
Radically New Product	Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA
Random Forest
randomized controlled trial	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
range-frequency theory	Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses
Rapport
rating format
re-commerce business	Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption
re-commerce platforms
Reactance	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
recognition
recommender system	Recommending the “right” product to the “right” customer with the “right” message via structural neural recommender
recruitment
recycle	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
Recycling behaviour	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
reduce	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
Referral programs	Reward “Both”: The role of referral reward incentive structure on referral behavior
Regression
regret
Regulation	The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management
Regulatory Focus	How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value
Regulatory focus theory	Actor's vs. observer's perspectives in vlogs
regulatory mode	The Role of Regulatory Mode and Positive Emotion in Social Media Engagement
relational
relational norms	What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Relational Trust	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
Relationship building
relationship management	Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework
Relationship marketing	A Topic Model of Social Interactions in Live Streaming Commerce RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET
relationship perception	ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
Relationship Performance
relevance	Creepy but Relevant: An Exploration of the Effects of Synced Advertising
Religion	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH
religious tourism	THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
rental	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
repatronage intentions
Repeated viewing intention	A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION
repertoire	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA
Replication crisis	WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?
Repurchase intention	Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase intention
Repurposed product	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
resale	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
resale behavior	“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE
research efficiency	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Research framework	FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA
Research Productivity
research trends	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
researcher-AI bot collaboration	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Residential Mobility	Effects of Residential Mobility on Trust in the Digital Consumption Contexts
Residual raw materials	Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
Resilience	The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
Resonate	Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen
Resource similarity	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Response Time Testing	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories
Restaurant	THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY
restaurant industry	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Restaurant Mobile App	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
restaurant platform	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH
Restaurant Service
Restaurants	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
restricted Boltzmann Machines	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
Retail
Retail channel distribution	CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT
Retail Management	Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann Machines
retail services	Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid era
retail stores	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Retail therapy	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
Retailing	Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
reuse	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
review
review helpfulness	The Drivers of Review Helpfulness and Review Unhelpfulness
review unhelpfulness	The Drivers of Review Helpfulness and Review Unhelpfulness
reviews	EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
revisit intention	A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us
reward	EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD
rewarded customer engagement	INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S METAVERSE
RFM analysis
Risk and Return	Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies
Risk assessment	The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and Australia
risk on privacy	THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY
risks	MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
ritual interaction
robo-advisor	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor.
robot	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
Robot appearance	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
robot design	SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE
robot gender	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor.
Robotic Assisted Surgery	ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS
robotisation	SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY
robots	SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY
Romantic crush
routine renewal	EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM START-UPS
Russian invasion	AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION
S
S-O-R model
Safety clothing	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES
sales
Sales avatar	Sad avatars as better sales representatives in the metaverse? The role of subcultural appeal
Sales Organization	Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome
Sales performance
Sales prediction	A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up
Sales Promotion	The Effect of Promotional Information Characteristics on Consumer Purchase Intention in an Online Shopping Environment Decomposition of consumer actual purchase using e-discount through online food delivery systems
Salient Cues	The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in e-commerce.
sanctions
Satisfaction	Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping Experiences Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse environment
scale development	Customer Engagement Measurement in Social Media DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Scale Validation	TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST
scarcity	THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital Marketing
Scarcity Appeal	THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL
scenario-based experiment	Phygital marketing: a new approach to trigger travel intentions
Schema congruity theory	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Science
science mapping	Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future Research
Scientometric analysis
Scientometrics	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
scoping review	A Scoping Review of Emotion AI in Advertising Research and Practice: Opportunities and Challenges Ahead
Scopus
script theory	The effect of script change on consumers' acceptance of automated frontline service encounters
SDGs	Unboxing the black box of governance mechanisms in cross-sector partnerships
Search advertising performance	The Impact of Covid-19 on Online Search Advertising Market
search engine	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
Search for Meaning
search versus experience products
Second Hand Luxury market	Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison
second-hand clothing purchase	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
second-hand consumption	Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption
second-hand luxury	SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS
Second-Hand Luxury Shopping
Secure digital platform	How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource capability
security	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
Segmentation	SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY
self category theory	The Dark vs the Bright Side of Students' Social Media Engagement
self-brand congruity	EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
self-concept	Avatar and Self-concept in the Era of Metaverse BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
Self-confidence	CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE
Self-congruity	STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE
self-construal	How self-construal influences product environmental perception: The surprising result!
Self-Continuity	Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective
Self-control	CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR
self-deprecating	THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS
Self-determination theory	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
self-efficacy	“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS
self-employed	Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers
self-enhancement	How prosocial behavior framing changes donation behavior of entitled individuals
Self-esteem	Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging market AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE
Self-gifting	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
self-image congruence	The Dark vs the Bright Side of Students' Social Media Engagement
Self-image congruity	THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY
Self-image incongruence
self-imagery	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE
Self-other differences	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media
Self-regulation theory	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
self-service	The effect of script change on consumers' acceptance of automated frontline service encounters
self-service technology	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA
self-threat	Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
self-value	Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption behaviour
Self/Other Differences	Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective Reviews
SEM
semiotics	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
seniour citizen
sense of community	“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS
sense of control	Are Bleed Logos Effective for the Metaverse Shopping Travelers?
sense of presence	Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores
Sensory app experience	Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery
Sensory experience
sensory marketing	THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING
Sensory/behavioral experience	RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE
sentiment	If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement
Sentiment analysis	A Computational Approach to Cryptocurrency Marketing on Twitter
sequence analytics	Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in Prediction
Service	Does Branding Matter in University Social Media Advertising?
service agent type	Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption
Service automation	“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in restaurants
service context
Service Design	AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS An Augmented Reality Based Service Design Model for Digital Fabrication
service encounter	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES
Service evaluation
service exchange	Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic
service experience	B2B service experience on repurchase intention: The role of customer engagement and agility
Service failure
service failure severity
Service Failures	POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY BRANDS
service industry	Gender Diversity and Innovation in Korea Service Industries
service innovation	THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE Gender Diversity and Innovation in Korea Service Industries
service interactions	SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE
Service management
service marketing	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Service providers' political stances	How consumers react to highly competent but politically opposite service providers: The role of political ideology
service quality	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
Service recovery	LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?
Service robot	“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
Service robots	THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE
Service robots use intention	SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
service solutions and products	Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context
Service types	Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions
service-dominant logic	Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic
Services management
services marketing	WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
sex in advertising	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
sex robots	SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY
sexbots	SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY
sexual appeals	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA
sexually transmitted diseases trend	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health
Shared Agency Power	Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions
Shared micromobility
sharing accommodation
Sharing behavior
Sharing economy	BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB
SHIFT framework
shopping	ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach
shopping enjoyment	Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores
shopping experience	Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China
shopping experience memory	The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness
shopping experiences	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Shopping Value	How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value
shopping well-being	Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers
Short video	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
Short-form video	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
signaling theory	Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media The impact of the number of crowdfunding round on consumer responses and the funding success
signalling theory	Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory
Similarity	SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR
Simple Payment	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
Single use plastic	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
Singleton
Sinnfluencer	Success Factors of Sinnfluencer Marketing
situational involvement (SI)
Skepticism
sleepiness
Smart cities	Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner Countries
smart recommendation
smart retail	Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations
smart technologies	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
smartPLS	The Dark vs the Bright Side of Students' Social Media Engagement
SME internationalisation	RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES
SMES	SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE
Smoking Cessation	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt
SNS marketing	DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS
SNS privacy concerns	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy
Social acceptance	INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE
Social and ecological thought marketing
Social capability	UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING
Social capital
Social CDR	THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION
social class	Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
Social cognition	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media
social comparison	Social Comparison and VIP Marketing in the Luxury Industry
Social Compensation Theory	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
social context	THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS
Social discomfort	AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE
social distancing	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES
social enterprise	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
Social Environmental	HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR
social exchange	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange Theory
social exchange theory	B2B service experience on repurchase intention: The role of customer engagement and agility
Social exclusion	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
social fairness	EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE
social identities	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
Social Identity Theory	The Dark vs the Bright Side of Students' Social Media Engagement The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity Theory How to bridge the gap between brand recognition and customer perceived value in the digital age?
social implications	Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic Research
Social influence	Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to Brands
Social Influence Theory	THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Social Influencer	Success Factors of Sinnfluencer Marketing
social innovativeness	Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan
social interaction	A Topic Model of Social Interactions in Live Streaming Commerce ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR
Social Issues
Social Marketing	Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In Egypt SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision processes
social media	The Effect of Consumer Interest in Global Countries on Digital Shopping What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer Engagement DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPRICAL EVIDENCES FROM INDIA SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH Pivoting And Marketing Of Creative Entrepreneurs During Covid-19 Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and acceptance SOCIAL MEDIA INFLUENCER ENTREPRENEURS Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social Media Customer Engagement Measurement in Social Media BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives Examining the Antecedents of Social Media User Migration The Dark vs the Bright Side of Students' Social Media Engagement CSR Communication and Corporate Reputation: The Role of Message Source PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging market EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR Botched Decisions? How Instagram Influences Women’s Cosmetic Surgery and Non-Surgical Procedures Consumption Decisions NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption? THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media Building consumer-brand relationship on social media Value co-creation and co-destruction in social media: A system perspective Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
Social media Adoption
Social Media Advertising	Consumer behavior on machine learning in social media advertising: Opportunities or Threats? The Role of Regulatory Mode and Positive Emotion in Social Media Engagement Does Branding Matter in University Social Media Advertising?
social media analysis	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
Social media capabilities	PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY
Social media dependency	SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
Social media effort	THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT
social media engagement	Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in Instagram
social media excessive usage
social media influencer	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers
social media influencers	CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS
Social Media Marketing	SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA Success Factors of Sinnfluencer Marketing
social media marketing communication
Social media promotion	“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY
Social media strategy
social media usage	NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE
social media WOM	DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?
Social motivational model	Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational model
social movements	THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL?
social network analysis	Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA
social networking data	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy
Social Networking Sites	THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING SITES The Dark vs the Bright Side of Students' Social Media Engagement
social norm	Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in Japan～ A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
social norms	Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption
Social perception	What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media
Social presence	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor. An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking industry Experience value co-creation in tourism livescape: the role of inspiration and engagement Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE
Social psychological distance	Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption
Social return	The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?
Social robots	HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
social support
social sustainability	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models “DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE
social targeting	The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy
Social Well-Being	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
social-commerce
social-stigmas
societal change	Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework
SOCIETAL GREEN BEHAVIOR FOR SOCIAL CHANGE
Society
society threat	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
socio-emotional
Sociocultural Context	THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS
Soft Power	Consumption culture depending on national pride: A study of Make in India product consumption in India post pandemic
Solo dining
SOR model	THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS
SOR paradigm	Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework
SOR theory	EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS
Source credibility
Source Credibility Model	Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation Psychology
Source model；	THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT
Soy Meat	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
Spatial coopetition	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
Spatial heterogeneity
Spatial management planning and strategy	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Spatial multilevel mediation model	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
speciesism	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
specific emotions	THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Speech Rate	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
spending amount	Consumer beware: The influence of physical temperature on food choice and spending
Spending Behavior	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
spillover	Payment With Bitcoin? Take My Money! How Innovative Payment Methods Influence Consumers’ Purchase Intention
Spillover effect	Brand Image Fit and Its Effect on Fashion Brand Collaboration
Spirituality	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH
sponsored	EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE
Sport Consumer Resilience	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
sport fans	The Biased Energetic Function of Foods
Sport Industry	Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience
Sport inertia
Sport Technology
sports commentary	EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022
Sports consumption
Sports viewing experience	A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION
Sri Lanka	Impact of User Generated content (UGC) on Tourists Behavioral Intention
Sri Lankan Online Shopping Site Users	Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka
stakeholder theory	AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION
stamp collecting	IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION
Standard development	DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES
star rating
States of Uncertainty
status motive
Status Threat	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
status-seeking	How prosocial behavior framing changes donation behavior of entitled individuals
stereotype	Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers
stereotype content model
Stimulus-Organism-Response model	The Impact of IT affordance on Customer Engagement in Live Commerce
store choice	HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS
storytelling	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS! TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
strategic orientations	Brand Competitiveness: A Customer-Based Perspective
strategic planning	The Role of Organizational Agility in Digital Innovation: A Relational Perspective
Strategy renewal	THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS
streamer attractiveness	The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of mindfulness
streamers	Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers
Structural equation modeling	THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT
structural equation modelling	The Dark vs the Bright Side of Students' Social Media Engagement
structural hole-bridging	Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry
Subcultural appeal	Sad avatars as better sales representatives in the metaverse? The role of subcultural appeal
Subjective products	THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
subjective well-being
Suboptimal Food	Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase Intentions The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Subscription Economy	CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW
substitution	Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent Machines
Suggested for you ads	Consumer behavior on machine learning in social media advertising: Opportunities or Threats?
Supermarkets	Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan
Superstar firms	KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL
Supply chain	HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community Values
Supply commonality	SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES
survival model
Susceptibility to normative influence	THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE
suspense	WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Sustainability	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE? ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR) DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON? STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND SELF-CONFIDENCE Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods consumption SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS
sustainability applications	A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION
Sustainability awareness	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places
Sustainability Communication	The Metaverse and its impact on digital sustainability
sustainability report
sustainable activities	THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE
sustainable behaviors	A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION
sustainable branding	HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
sustainable business model	OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
Sustainable Competitive Advantage	Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
sustainable consumer behavior	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
sustainable consumption	AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE
Sustainable Development Goals	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
Sustainable fashion	THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT
sustainable fashion practices
Sustainable food consumption	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
sustainable luxury	SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR
Sustainable marketing
Sustainable packaging	The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
sustainable practices	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
sustainable product	From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic
sustainable service	AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant Logic
sustainable tourism	Attitude/intention-behavior gap in sustainable tourism: A review and research agenda
switching intentions
Symbolic Consumption	THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN CONSUMERS
Symbolic Convergence Theory	Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social platform
Symmetry
synced advertising	Creepy but Relevant: An Exploration of the Effects of Synced Advertising
Systematic literature review	CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW Utilizing Gamification to Motivate Customer Engagement : A Review of Literature DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY
Systematic review	Attitude/intention-behavior gap in sustainable tourism: A review and research agenda Cross channel integration for retailers: A systematic review and future agendas
T
tablet	THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING
TAM	THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE
task-technology fit	EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
task-technology fit model	Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving?
Taste vs. Quality	Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective Reviews
team convergence	Team variation and team convergence as drivers of improvisation in new product development
Team Creativity
team variation	Team variation and team convergence as drivers of improvisation in new product development
Technical Assistance	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
Technological Features	How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence
Technological Innovation
Technology	The Metaverse and its impact on digital sustainability Advertising in the Metaverse INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS. Introduction to the School of Fashion and Technology, Hong Kong Polytechnic University.
technology acceptance model	PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY
technology adoption	ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL What is blockchain’s potential when it comes to renting luxury? OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY
Technology in online-teaching	MBA programs after the Corona crisis - online, hybrid or in-class?
technology in sustainable tourism	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
technology infusion	ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Technology Paradox	The dark side of chatbots the its effect on the customer experience in luxury retailing
technology readiness	OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY
Technology-based innovation	Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of Innovation
Telepresence	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE
television-viewing motivation	The effect of television-viewing motivation and individual traits on zapping behavior
Temperature	Consumer beware: The influence of physical temperature on food choice and spending
Temporal Appraisal	Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective
Temporal Distance	HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL
temporal psychological distance	EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE
territoriality	“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS
Test 1
Test 2
Test 3
Test 4
Test 5
testimonials	BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.
text analysis	TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach A Topic Model of Social Interactions in Live Streaming Commerce MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND
TEXT ANALYTICS	GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS
text mining	Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding
Textmining
Thailand
The Business of Fashion	FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
the expectation disconfirmation theory	Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG
the internet of things	THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE
The need for psychological connectedness Compensatory consumption behavior
The saturated-self theory	SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
The social constructionist theory	DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS
theme park	The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong
Theoretical articles	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
Theoretical contribution	MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES
Theory	TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Theory of consumption value	THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT
theory of mind perception	Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded Machines
theory of moral responsibility	BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
theory of planned behavior	Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food products
theory of planned behavior；	The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and Korea
third party tech intermediaries
Third places	Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third places
third-party organization	THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH
third-place	HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING SINAGES
Thought
tie strength
ties	MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
Tik Tok
TOE
Tolerance for contradiction	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Tolerance for failure	INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE
tone of voice
Topic modeling	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION A Computational Approach to Cryptocurrency Marketing on Twitter
topic modelling	A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION
Topicality	THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING
Total Spending	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
touch	THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING
touchpoints	LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS
tour interpretation	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
Tourism	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen
Tourism advertisement	The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral Intentions
Tourism and Hospitality	User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use
tourism app use	A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App Us
Tourism Economic Growth
Tourism industry	Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid Covid-19 Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair
tourism livescape	Experience value co-creation in tourism livescape: the role of inspiration and engagement
Tourism Management
Tourism marketing
Tourism motivation	The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
Tourism pro-environmental videos	An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience Engagement
tourist
Tourist Behavioral Intention	Impact of User Generated content (UGC) on Tourists Behavioral Intention
Tourist Behaviors
Tourist Engagement
tourist experience	Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY
tourist guide characteristics
tourists’ spatial-temporal behavior
TRA
trade	MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES
Trade-offs in Consumption	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
Trademark	USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT
tradition	CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC FEASIBILITY
Trait mindfulness	SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR
Transaction costs	Transaction Costs and Dynamic Transaction Costs in Vertical Integration of Wholesaling Function among Japanese Manufacturers
transaction management	Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework
Transfer learning	PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH
transformative service research	Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations
transformer-transfer learning	THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Transmedia	Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character Experience
Transportation
Travel	A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH
Travel intention	Phygital marketing: a new approach to trigger travel intentions
Travel intentions	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS
Travel photo	HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE
Travel review website	THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR
Travel service business	The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion
travel video
trust	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor. EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses Effects of Residential Mobility on Trust in the Digital Consumption Contexts THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion Influencers PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND REWARD
Trust in the product
Trust in the regulatory organizations	IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
Trustworthiness
Turbulent times	ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES
TV ads	TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES
tweets	Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION
Twitch	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
Twitter	If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement A Computational Approach to Cryptocurrency Marketing on Twitter
Two-sided Platforms	Content Provision on UGC Platforms
type of retailer	Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in China
types of corporate social responsibility (CSR)	DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?
typography	OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?
U
ugly food	The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model
Ugly foods	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Ukraine conflict	ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS
UN Sustainable Development Goals	The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business Models
Uncanny Valley	Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship
uncertainty	Merging theory and practice: Is it important to separate marketing agility and agile marketing? Enhancing Customer Experiences in the Augmented Reality Era
uncertainty avoidance	INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY
Unconscious thought theory	IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?
underdog effect	Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption
UNEP
Unfamilarity	Enhancing Customer Experiences in the Augmented Reality Era
Unfavorable brands	THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS
UNFCCC	SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM
Unhealthy=Tasty Intuition(UTI)	THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN
unintended pregnancy trend	The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public Health
uniqueness	THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE
Uniqueness neglect
uniqueness seeking	TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS
University social responsibility (USR)
Unplanned buying tendency	THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY
Unplanned purchase	Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using EEG
unstructured text reviews	Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM Website
untact service	FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA
Upcycled foods	ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS
Upgrading consumption	Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption
Upward Social Comparison	COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE
urge to buy	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE
USA-Italy comparison	Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison
Usability	RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE
usage intensity	BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS
usage intent	Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial robo-advisor.
Usage intention	EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION
Usage Purpose	User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use
usage time of Instagram	DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?
use intention	A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION
Usefulness	RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE
Usefulness of information
user design	THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY
user differentiation	Who prefers the NFT? The economic impact of user differentiation on the NFT platform
user engagement
user experience
User generated content	Impact of User Generated content (UGC) on Tourists Behavioral Intention EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
User migration	Examining the Antecedents of Social Media User Migration
User satisfaction	Examining the Antecedents of Social Media User Migration
user-generated content	Content Provision on UGC Platforms Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
user-generated content (UGC)
UTAUT
utilitarian value	Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic
utilitarian versus hedonic products
V
Value	Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health?
Value Based Pricing	PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING
value capture	OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
value chain	INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS
value co-creation	The effect of Mod on user engagement in game industry B2B service experience on repurchase intention: The role of customer engagement and agility Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D) Logic
value cocreation	Value co-creation and co-destruction in social media: A system perspective
value creation	The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category Emergence OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
value delivery	OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL
value destruction	Value co-creation and co-destruction in social media: A system perspective
Value Orientation	EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
Value-belief-norm theory	EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM
Value-in-use	Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging market
values	INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY
Variety Seeking
veganism	The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food choices
vegetarianism	The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food choices
Video clip	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
Video content	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!
video shooting perspective
video-sharing	The Effect of Consumer Interest in Global Countries on Digital Shopping
viewership	WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022
Viewership factor	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
VIP marketing	Social Comparison and VIP Marketing in the Luxury Industry
Viral behavior
viral diffusion	What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality
Virtual agent	Why humour in AI can serve strategic and marketing objectives and how to implement it
Virtual bags	THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG
Virtual Brand Experience
virtual communication identification	How to bridge the gap between brand recognition and customer perceived value in the digital age?
Virtual Consumption	BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL
Virtual Fashion Space	THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE
virtual gifts	Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers
Virtual healthiness
Virtual human
Virtual influencer	UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism
virtual influencer marketing	Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS
Virtual influencers	Can virtual influencers become an inspiration for Performance Sportswear Brands? Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial Relationship I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING
virtual item purchase intention	Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude
virtual meetings
virtual reality	Understanding the Metaverse through the Bibliometric Analysis Lens The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal Imagery Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING? PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR) A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE
virtual reality (VR)	Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store
Virtual Reality in tourism	Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism
Virtual show host
virtual store	Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores
Virtual World	Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse"
Virtual worlds	BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL
virtuality
Virtue ethics
Visit intention	Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy Chair
visual analysis	TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING
Visual Attention	The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in e-commerce.
visual complexity	DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN
Visual Cue	THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM
visual design	FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE
Visual EWOM	AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA
visual salience
Visual tactile	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
visualization	Attitude/intention-behavior gap in sustainable tourism: A review and research agenda
visualization mapping	FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
Vogue Business	FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES
Voice Assistance	User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use
voice assistant	Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand Loyalty
Voice Assistant Devices	How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and Intelligence
Voice Gender	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
voice mining	DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY
Voice Pitch	A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC
Volume of reviews
Voluntary simplicity	The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of Resilience
voter behavior	Identity Alignment in Campaigning: Field-Experimental Evidence From Germany
VR fashion	THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE
VR product	Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction Model
VR store experience	HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE
W
war	GLOBAL BRANDS AND THE WAR IN UKRAINE
Warm glow effect
Warmth
warmth-competence typology	Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses
warranty	THE EFFECT OF WARRENTY ON PRODUCT EFFICACY
waste sorting behavior at source	A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA
Web of Science
Web3	DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?
Webcare
well-being	Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS “THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through health? I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING
Wellbeing	‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN
Wellness tourism	TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM
Wellness Tourism Destination
Willingness to buy
willingness to design	THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY
Willingness to eat	PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)
Willingness to pay	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION JOURNEY
Willingness to Recommend	INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
willingness to share on social media
WOM volume
word of mouth	HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS! Building consumer-brand relationship on social media
Word-of-Mouth	UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption
Word-of-mouth intention
work time	Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers
Work-leisure conflict	TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY
workplace	Using walking-with approach to explore embodied dining practices for workplace impression management
workplace diversity	FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
Workwear	SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS
World Cup	EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022
WTP
WTP (willingness to pay)	The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of Adoption
X
xenocentrism	THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?
Y
Young investor	COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH
Youth materialism	“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING
YouTube	A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and LCK
Youtube video clips	THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION
Z
zapping	The effect of television-viewing motivation and individual traits on zapping behavior
zoonotic AI	Speciesism in AI: when consumers are reluctant to adopt zoonotic AI
・
・animosity toward economic sanction	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions
・brand strength	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions
・consumer affinity	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions
・consumer boycott	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions
・corporate social contribution	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions
・cross-culture emotions	What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural emotions

Digital Human Avatar (DHA)	Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition
Metaverse