Program for Saturday, July 22nd: Talk View

PROGRAM FOR SATURDAY, JULY 22ND: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

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14:00

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17:30

08:00-09:00 2023 GAMMA Experimental Design & Analysis Workshop

08:00-08:15

NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE

Fang-Chi Lu, Jooyoung Park

08:15-08:30

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT ON BRAND’S

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

08:30-08:45

The effect of customer experience of a luxury fashion brand pop-up store on customer satisfaction, affective commitment and brand loyalty in metaverse

Seon Young Jhee, Sang-Lin Han

08:45-09:00

Value Co-creation and Service Exchange via Non-Fungible Token (NFT) in an Online Marketing Environment: A Unique Perspective through Service-Dominant (S-D)

Daniel Rayne, Ashish Kumar

08:00-08:15

Exploring How Service Agent Type Shapes Consumer Satisfaction with Green Consumption

Sunhwa Choi, Youjae Yi

08:15-08:30

Social Comparison and VIP Marketing in the Luxury Industry

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

08:30-08:45

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

08:45-09:00

Sharing Personal Information for Connection: The Effect of Social Exclusion on Consumer Self-Disclosure to

Jiyoung Lee, Andrew Gershoff, Jerry Han

08:00-08:15

USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE

Saadia Shabnam, Aziemah Othman, Graham Ferguson, Brian T Hart

08:15-08:30

Investigating Consumers' Choice between Supermarkets and Convenience Stores in Japan

Junji Miyamoto

08:30-08:45

BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE

Sampa Anupurba Pahi, Anuj Jain

08:00-08:15

INTRODUCING DIGITAL LUXURY WEARABLE ASSETS: IMAGINARIES AND PRACTICES

Julia Pueschel, Maria Carolina Zanette, Lucas Busani Xavier, Isabelle Ulrich

08:15-08:30

Uncovering the impact of gender labels on clothing perceptions and purchase intentions: an experimental online

Paula Küffner, Andreas Graefe

08:30-08:45

PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION

Nanna Blicher Albert, Anne Jacobine Erlang Christiansen, Alexander Josiassen

08:45-09:00

CRAFTING A FUTURE FOR ARTISAN ENTREPRENEURS IN CONTEMPORARY FINE CRAFT: EXPLORING THE BALANCING ACT BETWEEN CONTINUITY AND CHANGE, CONSUMER EXPECTATIONS AND ECONOMIC

Fabio Duma, Maya Gadgil

09:00-09:15

Brand Image Fit and Its Effect on Fashion Brand Collaboration

Valencia Lo, Min Teah, Isaac Cheah

08:00-08:15

AI Generated Advertising: The Influence of disclosure and Emotion Appeals on Consumer Behaviors

Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang

08:15-08:30

LET CHATBOTs HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE

Kaiwen Xue, Sven Tuzovic, Udo Gottlieb, Rory Mulcahy

08:30-08:45

Service Type and Customer Privacy Concerns Affect Robot Adoption Intentions

Qi Yao, Chao Hu, Wenkai Zhou

08:00-08:15

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS.

Aihoor Aleem, Sandra Loureiro, Jéssica Martinho

08:15-08:30

HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY

Ana Filipa Rodrigues, Sandra Loureiro, João Guerreiro

08:30-08:45

THE INFLUENCE OF AWE AND AUGMENTED REALITY FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS

Jorge Nascimento, Maria Rita Afonso, Sandra Loureiro

08:45-09:00

How artificial intelligence tools influence customer experience and avoidance of similarity

S.M.C. Loureiro, M.M. Ferreira, R.G. Bilro, L. Marques

08:00-08:15

CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR

Ga-Eun Grace Oh, Anirban Mukhopadhyay

08:15-08:30

eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN

Mike Reid, Foula Kopanidis

08:30-08:45

Consumer beware: The influence of physical temperature on food choice and spending

Yining Yu, Miaolei Jia, Bingjie Li

08:00-08:15

INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE

Dan Jin, Heejin Lim

08:15-08:30

From Direct-To-Consumer (D2C) to Direct-To-Metahuman (D2M): an Experimental Study on the Metaverse

Marta Massi, Chiara Piancatelli, Anna Claudia Pellicelli

08:30-08:45

The Changes in Consumers’ Spending Behavior due to the Digitalization of Payment Methods: The Moderating Role of

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

08:45-09:00

DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST

Redouane Bakrim, Martin Yong Ho Hyun, Ouidade Sabri, Seoki Lee

08:00-09:00 Invited Speech - The Art of Writing Systematic Literature Review

09:10-10:10 Meet the Editors I

09:10-09:25

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED

J. Kim, J. Park, D.C. Lee, A. Kim, J. Jhang, A. Cho, J. Lee

09:25-09:40

Luxury Brands Enter Metaverse: Using NFTs as a Powerful Tool to Construct Digital Desirability in Phygital

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckels

09:40-09:55

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Jungkeun Kim, Daniel Chaein Lee, Jaehoon Lee, Jihoon Jhang, Jooyoung Park

09:55-10:10

CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS

J. Kim, J.H. Kim, J. Lee, J. Jhang, C. Kim, J. Park

10:10-10:25

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

A. Cho, J.H. Kim, J. Kim, J. Park, A. Kim, J. Jhang

09:10-09:25

THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS

Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis

09:25-09:40

Consumer behavior on machine learning in social media advertising: Opportunities or Threats?

Ying Ying Tiong, Abul Kalam, Chai Lee Goi

09:40-09:55

Abstract or concrete messages? Which reviews are more effective to consumers on online shopping

Jin Suk Lee, Sunnyoung Lee

09:55-10:10

Configuration Effects Affecting the Purchase of Virtual Fashion Products in the "Metauniverse"

Jinghe Han, Eunju Ko, Shichen Hu

10:10-10:25

The fit between anthropomorphism of AI chatbot and communication situation on use behavior

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

10:25-10:40

A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS

Wonbae Pang, Eunju Ko

09:10-09:25

Differences in Environmental Awareness and Mass Media Impact on Intention to Install PV as an Environmentally Friendly Product by Age ～From the perspective of residential PV systems introduction in

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

09:25-09:40

Merging theory and practice: Is it important to separate marketing agility and agile marketing?

Dorottya Sári, Tony C. Garrett

09:40-09:55

Franchisee's Idea Sharing within Franchise System: Explaining Differences in Service Industries

Mehdi Ghahremani, Tony Garrett

09:10-09:25

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K Vaudrey

09:25-09:40

What Consumers Believe about Their And Others' Achievement Sharing Behavior on Social Media

Honghan Qi, Shankha Basu

09:40-09:55

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

09:55-10:10

How to bridge the gap between brand recognition and customer perceived value in the digital age?

Lanlung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang

10:10-10:25

CHINESE CONSUMERS AND FASHION DISPOSAL PRACTICES: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota Alevizou, Claudia Henninger, Xiaoye Fu

09:10-09:25

Enhancing Customer Experiences in the Augmented Reality Era

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

09:25-09:40

Using an Algorithm to Identify Cultural Antecedents of Support for Algorithms: The Role of Power

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani

09:40-09:55

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

09:55-10:10

The Effect of AI Robot Characteristics on AI Robot Adoption

Kyusung Hwang, Dongyoup Kim, Eunkyung Lee, Yeosun Yoon

09:10-09:25

THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE

Felipe Breviglieri, João Guerreiro, Sandra Loureiro

09:25-09:40

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP

Aoqiao Zhang, Sandra Maria Correia Loureiro, João Guerreiro

09:40-09:55

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Berga Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

09:55-10:10

Speciesism in AI: when consumers are reluctant to adopt zoonotic AI

Bo Huang, Anshu Suri, Sara-Maude Poirier

10:10-10:25

An Augmented Reality Based Service Design Model for Digital Fabrication

Chih-Hsiang Ko

09:10-09:25

The Spillover Effect of Commercial Condom Advertising on Dating Application Preference and Public

Jingwen Liu, Yu Ma, Peiliang Sun

09:25-09:40

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate

09:40-09:55

Understanding the dimensions of Consumer Health Goals: What do consumers want to achieve through

Maiko Sakai

09:55-10:10

The Biased Energetic Function of Foods

Yonghwan Chang, Tae Woong Yoo

10:10-10:25

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE

Foula Kopanidis, Mike Reid

09:10-09:25

Factors Influencing on Online Brand Trust towards Online Shopping Sites in Sri Lanka

Bimali Wijesundara, Menuka Liyanaarachchi

09:25-09:40

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

09:40-09:55

THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL

Woo Li Ko, Sungkyu Lee

09:55-10:10

An integrated AI(artificial intelligence) framework for Market Orientation and B2C marketing rational decision making for improving firm performance : Focusing on the use of chatbots in the banking

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

10:10-10:25

The effect of Mod on user engagement in game industry

Sung Hun Bae, Seonggeun Jo, Joonheui Bae

09:10-09:25

FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE

JungHwa Hong, Kyung-ah Byun

09:25-09:40

Brand Competitiveness: A Customer-Based Perspective

Rico Piehler, Chris Baumann, Gaki Wangmo

09:40-09:55

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

09:55-10:10

The Effect of Green Product Experience on Green Purchase Intention: A Comparative Study of China, Japan and

Chang Ji, Guanghua Sheng, Siyu Che

10:10-10:25

Kazuko Sakamoto

10:25-10:40

ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND

Jenny Lee, Paul Patterson, Christine Mathies

10:20-12:30 Meet the Editors II

11:00-11:15

The Role of Artists' Network Centrality in Artwork Prices

Jane Lee, Sang-Hoon Kim, Kyoung Cheon Cha

11:15-11:30

HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS

Annamaria Sasne Grosz, David Mate Hargitai, Zsofia Sas

11:30-11:45

WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET

Sophie Luciano, Mathieu Alemany Oliver

11:45-12:00

THE RADICAL SOCIAL MOVEMENT BURNING MAN IS A BRAND, BUT IS THAT SO BAD AFTER ALL?

Elina Koivisto, Jukka-Pekka Heikkilä

12:00-12:15

“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF OTHERS

Atsuko Inoue, Yutaka Ueda

11:00-11:15

THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES

Junhee Kim, Saejoon Kim, Jeonggyu Lee, Sahrok Kim, Eunjung Yoon, Jae-Young Oh

11:15-11:30

Let’s get phygital! The influence of AR-enabled products on consumer-based brand equity and repurchase

Denise Pape, Waldemar Toporowski

11:30-11:45

AI-biased brand voice - Impact of political incorrectness on brand evaluation

Carsten Baumgarth, Alexandra Louise Kirkby

11:45-12:00

TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT

Helen Inseng Duh, Thembekile Mayayise

12:00-12:15

The power of Christmas campaigns to build strong brands

Marta Blazquez, Helen McCormick, Joanna Cartwright

11:00-11:15

Do Consumers Show Different Responses to Human Doctors and Medical Artificial Intelligence with Anthropomorphic

Eileen Yiran Zhang, Wenying Tan, Minjae Kang, Eun-Ju Lee

11:15-11:30

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION: DIGITAL HUMAN AND HUMAN ADVERTISING

C.E. Sung, A. Couperus, M. Koppert, D.-I.D. Han, Y.K. Choi, B. Gillespie

11:30-11:45

Extending the Unplanned Purchase Typology by Considering Cognitive Bias and Comparison Between Real Store and On Line Store Using

Hiroshi Nakamura, Yukari Sugimoto, Kazumasa Suzuki

11:45-12:00

“The results of research to determine the impact of product packaging on purchasing decisions by eye

Boldbaatar Gonchigjav, Purevsuren Boldbaatar

12:00-12:15

The Role of Regulation: A Study on Consumers' Attitudes toward Companies with ESG Management

Yunji Yeo, Eun-Ju Lee

11:00-11:15

ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE ON GENERATION Z: A CROSS COUNTRY STUDY

M.S. Purwanegara, N. Windasari, F. Aprilianty, R.A. Pramudhita

11:15-11:30

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL

Gina Tran, Atefeh Yazdanparast

11:30-11:45

EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT

Ushio Dazai, Takashi Okutani

11:45-12:00

Opinions for You, Not for Me: Self-Other Asymmetry in Persuasiveness of Subjective vs. Objective

Nahid Ibrahim, Dionysius Ang

12:00-12:15

EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND

Jitpisut Bubphapant, Amélia Brandão

12:15-12:30

How Perceived Features of Voice Assistant Devices Enhance Customer Experiences and Outcomes: Focusing on the Roles of Artificiality and

Minseong Kim, Jihye Kim

11:00-11:15

Adaptive selling in times of uncertainty: A case study on Insurance and Unit Trust Industry

Chee Wei Cheah, Soo Yeong Ewe, Hui Ping Ho

11:15-11:30

LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY

Monica Grosso, Giulia Miniero, Sandro Castaldo

11:30-11:45

Convergence and Divergence between consumers' needs and brands' offers in luxury retail post Covid

Cao Tuan Michel Phan, Klaus Heine

11:45-12:00

The rise of e-commerce and Internet use in elderly adults after a world pandemic

Katelyn Thompson, Min Young Lee, Vanessa Jackson

12:00-12:15

“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN

Alessia Grassi

11:00-11:15

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone Kyrousi, Athina Zotou, Eirini Koronaki, Anastasios Panopoulos

11:15-11:30

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION.

A. Poulis, A. Panopoulos, P. Theodoridis, A.-K. Schmitt

11:30-11:45

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED

Thomas Freudenreich, Elfriede Penz

11:45-12:00

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

K. Fouskas, T. Oikonomidis, A.M. Zaroulia, M. Vlachopoulou, M. Roumeliotis

12:00-12:15

The effect of television-viewing motivation and individual traits on zapping behavior

Mingqi Ye, Wirawan Dahana, Chris Baumann, Sotaro Katsumata

12:15-12:30

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI

Mohammed Alhumaid, David Bednall, Bradley Wilson

11:00-11:15

Unboxing the black box of governance mechanisms in cross-sector partnerships

Jihye Kim, Jiwon Song, Dhruba Borah

11:15-11:30

Embedding ESG with firms' core competencies

Jeongbin Whang, Jong-Ho Lee

11:30-11:45

Attitude and behavior mismatch in ethical consumerism: Why we buy brands we hate

Kyujin Shim, Jikyung Kim

11:45-12:00

CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

12:00-12:15

DOES GOING GREEN PAY OFF? EXAMINING THE EFFECT OF ECO-CERTIFICATIONS ON SALES

Mohamed Abdelrazek, David Benjamin Dose

11:00-11:15

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL

Jennifer J. Lee, Hyunuk Kim

11:15-11:30

Identifying Refined Key Dimensions with Sentiments: Empirical Method and Application to Video Game Reviews in STEAM

Sunghoon Kim, Jongkuk Lee

11:30-11:45

WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?

Vinicius Brei, Jaiany Trindade

11:45-12:00

Locally-Rational Demand Models

Sanghak Lee, Taegyu Hur, Greg Allenby

12:00-12:15

Interpretable Machine Learning for Choice Behavior Modeling

Misuk Lee

12:15-12:30

CONSUMER RESISTANCE TO DRIP PRICING

Wenmei Ding, Yang Sun

11:00-11:15

The Drivers of Review Helpfulness and Review Unhelpfulness

Yoonsun Jeong, Fernando Jiménez, Ali Soltaninejad

11:15-11:30

How and When Will Authoritarian Leadership Thwart FLE Performance? The Mediating Role of Employee Creativity and Moderating Role of Coping

Zhanhao He, Keo Mony Sok, Phyra Sok, David Lie

11:30-11:45

INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC

S.A. Khan, M. Zainuddin, S.Y. Ewe, M.Y. Ali, M. Watabe

11:45-12:00

Research on the Influence Mechanism of Environmental Conflict on Pro-environmental Behaviour

Siyu Che, Guanghua Sheng, Chang Ji

12:00-12:15

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL

Po-Han Wu, Kuan-Ju Chen

12:15-12:30

THE EFFECT OF WARRENTY ON PRODUCT EFFICACY

Moty Amar, Itzik Gnizy

14:00-15:00 Journal of Business Research Reviewer Workshop

14:00-14:15

Algorithmic Pricing: Consumer Reactions and Effective Retailer Responses

Arnd Vomberg, Christian Homburg, Panagiotis Sarantopoulos

14:15-14:30

“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE

Qingxuan Zhang, Liliana Bove, Daiane Scaraboto

14:30-14:45

Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI

Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung

14:45-15:00

“Have you enjoyed a meal served by a robot?” – Consumers’ resistance to the use of robotics and service automation in

Joanna Krywalski Santiago, Maria Teresa Borges Tiago, Flávio Borges Tiago

14:00-14:15

IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION

T. Teramoto, H. Tsurumi, E. Motohashi, T. Watanabe, S. Sato, T. Kobayashi

14:15-14:30

CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE

Kyowon Seo, Junbeom Kim, Seongsoo Jang

14:30-14:45

Cheap or Valuable?! The Interaction Effects of Original Price and Discount Presentation on Suboptimal Food Purchase

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

14:45-15:00

The Importance of Retail Brand Community: Consideration From Brand Community and Social Identity

Tetsuma Emmaru

14:00-14:15

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

14:15-14:30

“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD

Hua Ariel Li, Monica Grosso, Tingting Mo, Agnes Nairn

14:30-14:45

THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR

Yee Qin Lee, Soo Yeong Ewe, Motoki Watabe

14:00-14:15

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANLYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

14:15-14:30

MBA programs after the Corona crisis - online, hybrid or in-class?

Ralf Schellhase

14:00-14:15

Creepy but Relevant: An Exploration of the Effects of Synced Advertising

Hsin-Hsuan Meg Lee

14:15-14:30

A Scoping Review of Emotion AI in Advertising Research and Practice: Opportunities and Challenges

Su Jung Kim

14:30-14:45

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

14:00-14:30

DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES

Yu, Park, Park, Lee, Park, Park, Ko, Song, Cho, Kim

14:30-15:00

Functionalities of the Korean Civil Defense Uniform in the Wake of New Responsibilities and Roles of the Civil

J. Lee, S. Park, J. Song, J. Cho, J. Yu, E. Ko, Y. Park

15:00-15:30

SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS

Hyunjeong Koo, Jihye Yu, Eunju Ko

14:00-14:15

Jack of all trades, master of everything? Competing Routes toward Multiple Product Categories Endorsement of Fashion

Bayu Aritejo, Widya Paramita, Sahid Nugroho

14:15-14:30

THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT

Joohee Kim, Anne-Maree O'Rourke

14:30-14:45

Examining the Role of Life Events and Compulsive Buying

Arnold Japutra, Haryani Primanti, Sri Rahayu Hijrah Hati, Sianne Gordon-Wilson

14:00-14:15

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Mojtaba Poorrezaei, Elmina Homapour

14:15-14:30

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

14:30-14:45

THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE

Maria Sarmento, Claudia Simoes

14:00-14:15

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

14:15-14:30

KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL

Pooria Miladi G., Reza Salehnejad, Ronald Ramlogan

14:30-14:45

Using walking-with approach to explore embodied dining practices for workplace impression management

Connie Mak

14:45-15:00

A Post-Pandemic Look at Tourists’ Perceived Coolness of a Location and Revisit Intention Through Destination Service Quality and Mobile App

Corey Ross, Jongkuk Shin

15:15-15:30

HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANAGEMENTS AND SOCIAL DISTANCING

Jie Meng, Ying Feng, Mingjie Ji, Brian King

15:30-15:45

Can virtual influencers become an inspiration for Performance Sportswear Brands?

Jomar Duchain, Alexandra Polyakova

15:45-16:00

Advertising in the Metaverse

Yao Yao

16:00-16:15

New Product Introduction via Social Media Influencers

Zhenhao Li, Liping Liang

15:15-15:30

THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS

Guoxin Li, Hao Wu, Bo Lu, Yanfang Niu

15:30-15:45

Extracting offline retail shopping patterns: Collaborative filtering with restricted Boltzmann

Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-Jin Kim

15:45-16:00

Why humour in AI can serve strategic and marketing objectives and how to implement it

Daphne Greiner, Jean-François Lemoine

16:00-16:15

GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?

Risqo Wahid, Joel Mero, Paavo Ritala

15:15-15:30

HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE

Pilsik Choi, Fei Weisstein

15:30-15:45

Cross channel integration for retailers: A systematic review and future agendas

Geunho Baek

15:45-16:00

Communicating sustainability to children: an exploratory study on sharing sustainability through fashion retail third

Rocio Elizaga, Bethan Alexander, Teresa Sadaba

16:00-16:15

Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The

Tendai Chikweche, James Lappeman, Paul Egan, Hossain Mohammed

15:15-15:30

Does Gen Z seek individuality? Examining the subconscious conformity in fashion consumption

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

15:30-15:45

Investigating Consumption Motivations for Fashion Rentals Among Generation Z Consumers in China

Fenfang Qiu, Magnum Lam

15:45-16:00

OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?

Weixi Kou, Franck Celhay, Peiyao Cheng, Mathieu Kacha

16:00-16:15

USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT

Alexander Krasnikov, Vera Rebiazina

16:15-16:30

THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND FOREIGN PRODUCT PURCHASE?

A. Diamantopoulos, C. Papadopoulou, M. Vardarsuyu, M. Matarazzo

15:15-15:30

How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping

Chia-Yi Chen

15:30-15:45

The dark side of chatbots the its effect on the customer experience in luxury retailing

Ruofei Chen, Rosy Boardman, Claudia Henninger

15:45-16:00

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF

Ken Kumagai

15:15-15:30

AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE

Jinsu Park, Hye-Young Kim

15:30-15:45

Key Dimensions of AI-Powered Voice Assistants as Related to Perceived Control, Flow, Consumer Happiness, and Brand

Jennifer Huh, Hye-Young Kim, Garim Lee

15:45-16:00

Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

15:15-15:30

Social Network Analysis and Response Time Testing: conspiracy thinking and conspiracy theories

Bart Norre, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

15:30-15:45

Can the Phoenix still rise? Traumatic effect of Beirut Port Explosion on Lebanese people’s

M. El Khoury Malhame, D. Harajli, R. Ohme, D. Reykowska, M. Jakubowska

15:45-16:00

How does Brand-Generated Content on Social Media Influence Consumers: Empirical Study with Fashion Brands in

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

16:00-16:15

DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPRICAL EVIDENCES FROM INDIA

Ritu Raj, Saurabh Verma, Sunil Yadav

15:15-15:30

HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT

Jiyeong Park, Eunju Ko

15:30-15:45

Antecedents and Outcomes of Organizational Generativity on Digital Platforms

Huei-Ting Tsai

15:45-16:00

PRICING TRANSPARENCY IN RETAIL ON DIGITAL PLATFORMS

Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon

15:15-15:30

Crowdfunding: An innovative digital approach to finance and promote art

Natalia Maehle

15:30-15:45

The Impact of Theme Park Visitors' Human Crowding and Emotion:Disneyland vs. Chimelong

Hui Luo, Zengxian Liang

15:15-15:30

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR

Itzhak Gnizy, Yoel Asseraf, Moty Amar

15:30-15:45

Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Performance

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

15:45-16:00

Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy

Diego Costa Pinto, Hector González, Rafael Wagner, Khaoula Akdim

16:00-16:15

GLOBAL BRANDS AND THE WAR IN UKRAINE

Eleni Tsougkou, Martin Sykora, Suzanne Elayan, João S. Oliveira, Kemefasu Ifie

16:25-16:40

The Effect of Promotional Information Characteristics on Consumer Purchase Intention in an Online Shopping

Honkit Lau

16:40-16:55

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION

Wangmei Xie, Keiya Tabe

16:55-17:10

Actor's vs. observer's perspectives in vlogs

Ono, Matsuzaki, Kunitake, Arita, Shinya, Nitta, Ninomiya, Tsuboi, Nakamura

17:10-17:25

The Impact of IT affordance on Customer Engagement in Live Commerce

Songyuan Wu

17:25-17:40

Transaction Costs and Dynamic Transaction Costs in Vertical Integration of Wholesaling Function among Japanese

Tomokazu Kubo, Sho Yuki

16:25-16:40

A Comparative Study on Esports Content Viewership Impact Factors: Focusing on the Number of Live Streaming Users and Highlight Views of League of Legends LCS, LEC, and

Jong Ho Kim, Joung Eun Park, Ki Han Kim, Kyu Bin Park

16:40-16:55

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLINE STREAMING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR

Jongho Kim, Hansol Kim, Kihan Kim

16:55-17:10

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON

Suhwan Yu, Kihan Kim

17:10-17:25

WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022

Yeayoung Noh, Sangwoo Kim, Junsang Ahn, Kihan Kim

16:25-16:40

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia Sanmiguel, Narmin Sayeed, Teresa Sadaba

16:40-16:55

BRANDS IN METAVERSE

Julia Pueschel, Satadruta Mookherjee, Alain Goudey, Shuyi Hao

16:55-17:10

The Metaverse and its impact on digital sustainability

Marta Blazquez

17:10-17:25

Deriving Insights on Motivation for Consumption of Fashion Rental Using Text Mining Analysis

Chae-Young Song, Sunnyoung Lee

16:25-16:40

The Relationship between COVID-19 Anxiety and Tourism Motivations: Exploring the Mediating Effect of Voluntary Simplicity and the Moderating Effect of

Theeranuch Pusaksrikit, Nuttapol Assarut

16:40-16:55

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR)

Hanna Lee, Yingjiao Xu, Wenna Han

16:55-17:10

Factors influencing usage behavior of online food delivery platform services during the COVID-19

Mei-Fang Chen

17:10-17:25

CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC

Anna Kuikka, Heli Hallikainen, Tommi Laukkanen, Sasu Tuominen

17:25-17:40

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND

Heejung Park, Annie Pei-I Yu

16:25-16:40

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

16:40-16:55

SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES

Hanna Lee, Seongsoo Jang, Jinwon Kim

16:55-17:10

Behavioural Sequence Prediction Model using Digital Footprint from IoT Device – Economics of Learning in

Youngseok Choi

17:10-17:25

Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer

Changwook Kim, Seongjin Yoo, Min-Jun Kim, Sejin Ko, Jeounghak Lee

17:25-17:40

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL

Dohyung Bang, Soocheong Jang

16:25-16:40

Digital Government and Smart Cities in the Digital Transformation Age: Focusing on Knowledge Transfer to Partner

Churin Kim, Kyung-Ah Kim, Young-Ah Kim

16:40-16:55

DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN WAR ZONE.

Kholoud Mohsen, Young-Ah Kim, Shamsul Karim, Teck-Yong Eng

16:55-17:10

The influence of the knowledge of country-of-origin and salient bottom-up cues on visual attention and product choice in

Jasmine Don-Arthur, Nick Yip, Jonathan Wilson

17:10-17:25

SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE

Ezra Arenyeka, Dimitrios Dousios, Nick Yip

16:25-16:40

Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA Context

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

16:40-16:55

Model of Green Purchase Intention and Green Purchase Behavior by extending TPB framework with effect of Hofstede’s cultural values in green food

Samriti Mahajan, Justin Paul, Daria Plotkina

16:55-17:10

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED

Wang Junfeng, Vera Butkouskaya

17:10-17:25

THE CONSUMPTION OF COSMETIC SURGERY: EXPLORING THE SOCIOCULTURAL CONTEXT AND THE DYNAMICS OF SELF-CONCEPT AMONG EGYPTIAN

Nada Bishbishy, Claudia Simoes

16:25-16:40

What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms

David Bourdin, Katerina Makri, Georgios Halkias

16:40-16:55

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

16:55-17:10

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

17:10-17:25

Success Factors of Sinnfluencer Marketing

Walter von Mettenheim, Klaus-Peter Wiedmann

17:25-17:40

Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research

Klaus-Peter Wiedmann

16:25-16:40

A Topic Model of Social Interactions in Live Streaming Commerce

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

16:40-16:55

How do Broadcasters behave on Live Streaming Platforms? A Machine Learning Approach

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

16:55-17:10

AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS

Xin Liu, Guoxin Li

17:10-17:25

Who prefers the NFT? The economic impact of user differentiation on the NFT platform

Yang Liu, Jie Liu

17:25-17:40

Effects of work time on virtual gifts: A large-scale empirical study of self-employed streamers

Bo Lu, Guoxin Li

16:25-16:40

Payment With Bitcoin? Take My Money! How Innovative Payment Methods Influence Consumers’ Purchase

Stephan Traut

16:40-16:55

Exploring the Effect of Interactivity on Consumer Responses in Virtual Reality: The Role of Metal

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

16:55-17:10

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

17:10-17:25

EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING

Tae-Im Han, Haesun Park-Poaps

10:40-11:00 Coffee Break

12:30-14:00 Conference Lunch & Award Ceremony

15:00-15:15 Coffee Break