Program for Friday, July 21st: Talk View

PROGRAM FOR FRIDAY, JULY 21ST: TALK VIEW

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8:00

8:30

9:00

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10:00

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11:00

11:30

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14:00

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15:00

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22:00

08:00-08:15

Robot on the road: Can consumer accepts last-mile delivery robot for parcel receiving?

Xin-Jean Lim, Jun-Hwa Cheah

08:15-08:30

THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN

Ruping Liu, Hao Zhang

08:30-08:45

DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT

Amonrat Thoumrungroje, Lokweetpun Suprawan

08:45-09:00

Converting Shoppers’ Impulsive Buying Tendency in Live Streaming: Integrating Signalling Theory with Social Exchange

Xi Luo, Yangfan Cao

09:00-09:15

Decomposition of consumer actual purchase using e-discount through online food delivery systems

Teck Weng Jee, Lisa Lee Hua Ngui, Wan Yi Chao, Sarah Supahan

08:00-08:15

EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR

Yudai Maruyama, Mai Kikumori

08:15-08:30

What should global companies do in situation of unpredictable consumer boycotts? Role of cross-cultural

Xiuyan Yan, Changju Kim, Jungkeun Kim

08:30-08:45

Moderating effects of product type on fulfillment and customer satisfaction: An empirical study of e-commerce in

Ming Ding, Susumu Harada

08:45-09:00

A Sales Prediction Model for Investor Relations of an Innovative Digital Business Start-up

Sungha Jang, Jae-Eun Kim, Jongik Kim

09:00-09:15

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

J. Kim, A. Cho, D.C. Lee, S.-Y.I. Park, J. Lee, J. Park, J. Jhang

09:15-09:30

Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

08:00-08:15

Understanding the Metaverse Experience through Consumer Brain Imaging

Meiling Yin, Wenying Tan, Eun-Ju Lee, Qi Jiang, Kyung Hoon Kim

08:15-08:30

Assisted or Replaced by Intelligent Machines: Exploring Consumer Responses to the Role of Intelligent

Hao Zhang, Xiaofei Bai

08:30-08:45

THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL

Inyoung Lee, Sang-Hoon Kim, Jisu Yi

08:45-09:00

ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION

Tiantian Wang, Nadia Papamichail, Sahar Karimi

09:00-09:15

The Impact of Co-creation on Psychological Well-being and Future Co- creation Intention: Cross-country Comparisons between United Kingdom, Canada, and

Kai Yu Wang, Wen-Hai Chih, Hope Banda, Dinarti Tarigan

08:00-08:15

TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY

Jihao Hu, Lisa C. Wan

08:15-08:30

INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER

Adel Hadjiesmaeili, Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman

08:30-08:45

THE MECHANISM OF DIGITAL EMPOWERMENT ON HOTEL RESILIENCE——A CASE STUDY OF HUAZHU HOTELS

Huimin Gu, Yue Tang, Yixin Zheng, Genghao Lv

08:45-09:00

TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL

Miyoung Jeong, Hyejo Hailey Shin, Seonjeong Ally Lee, Minwoo Lee

09:00-09:15

Achieving Sustainable Development Goals: An Exploration of Technology Uses in Tourism

Trang Luong, Yawei Wang, Pankaj Lal, Ram Sewak Dubey

09:15-09:30

Using Electroencephalogram (EEG) To Understand The Effect Of Emotions On Sustainable Tourism Visit Intention" based on the changes in Easy

Mustika Sufiati Purwanegara, Fitri Aprilianty, Nila Armelia Windasari

08:00-08:15

The Personalization-Privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

08:15-08:30

Does Branding Matter in University Social Media Advertising?

Sangwon Lee

08:30-08:45

Mapping the In-feed Native Advertising Research: A Bibliometric Review and Directions for Future

Jun Yan, Chenying Hai, Zhen Li, Hewei Lv

08:45-09:00

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and

Kyeongwon Kwon, Jaejin Lee

09:00-09:15

THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET

Youseok Lee, Jongdae Kim, Junhee Seok

09:15-09:30

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED

Vaibhav Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

08:00-08:15

A Computational Approach to Cryptocurrency Marketing on Twitter

Tae Hyun Baek, Kwan Yi

08:15-08:30

ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL

Syarifah Nurleyana Wafa, Julie Bilby, Lukas Parker

08:30-08:45

Corporate Holdings in Digital Currencies: Marketing Motivations and Investment Strategies

A. Can Inci, Jack Field

08:45-09:00

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE

Hao Zhang, Ruping Liu, Gongming Duan

09:00-09:15

Effects of Residential Mobility on Trust in the Digital Consumption Contexts

Jeonghwa Seo, Sujeong Hong, Hakkyun Kim

08:00-08:15

FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION

Karen T. Bowen, Christina Papadopoulou, Giuseppe Musarra

08:15-08:30

DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS

Yael Pedro, Enav Friedmann

08:30-08:45

COO effect in Chinese luxury consumption: Does generation matter?

Andy Hou, Beatrice Parguel, Julia Pueschel

08:45-09:00

DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A

Ming-Yi Chen, Hsin Min Hu

09:00-09:15

THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES'

Yingyu Li, Shin'Ya Nagasawa

09:15-09:30

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

09:30-09:45

Consumer Perceptions of Traditional and Outlet Channels

Jared Wong, Foo Nin Ho

08:00-08:15

When you come to know of a familiar brand’s involvement in social, health, and environmental issues: Navigating inner conflict in consumers’ moral decision

Christine Huan, Jiyun Kang, Jisu Jang

08:15-08:30

Perception Of Bidirectional Distribution Supply Chain: Environmental, Well-Being, Quality, And Community

G. Lee, H.-Y. Kim, K. Draeger, K. Donohue, G. Schweser, R. Olive

08:30-08:45

SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY

Irene R. R. Lu, Ernest Kwan, Lei Li, Yalda Fadaeiresketi

08:00-08:15

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA

Adilla Anggraeni, Ayuphita Tiara, Santa Putri Lukita

08:15-08:30

Virtual Influencer Marketing: An Examination of the Antecedents and Consequences of Anthropomorphism

Zhan Wang, Wootae Chun

08:30-08:45

Value co-creation and co-destruction in social media: A system perspective

Fang Fang Li

08:45-09:00

Examining the Antecedents of Social Media User Migration

Peter Andersen, Fei Weisstein, Mohammadali Zolfagharian

08:00-09:15 Session 01.10

09:30-09:45

The Big Word Effect: Impact of Using Big Words on Backers’ Funding Behavior in Crowdfunding

Qiang Zhang, Yeyi Liu, Yuanyuan Liu, Dionysius Ang

09:45-10:00

The impact of the number of crowdfunding round on consumer responses and the funding success

Jaekang Heo, Inyoung Chae, Ahyoung Kim

10:00-10:15

Cryptic Marketing: A Strategy to Approach Stigmatized Consumer Groups

Haryani Primanti, Arnold Japutra

10:15-10:30

A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER

Eonyou Shin, Chreston Miller

09:30-09:45

Navigating the global landscape: Insights into the role of psychic distance on b2b customer

Shuyi Hao, Mourad Touzani

09:45-10:00

How senior B2B marketing managers use organizational intervention to reinforce the organization’s digital network and increase resource

Yang-Im Lee, Peter Trim

10:00-10:15

MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA

Ryuta Ishii

10:15-10:30

DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS

Cristina Baptista, José Novais, João Mota, Danilo Nunes

10:30-10:45

Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

10:45-11:00

The Role of Organizational Agility in Digital Innovation: A Relational Perspective

Sabrina Thornton, Desirée Holm, Martin Johanson, David Sörhammar

09:30-09:45

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING

Sandra Maria Correia Loureiro, João Guerreiro

09:45-10:00

The Role of Regulatory Mode and Positive Emotion in Social Media Engagement

Felix Septianto, Frank Mathmann

10:00-10:15

A PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND

Chia-Yun Chien, Huei-Ting Tsai

10:15-10:30

What Drives Consumers to Like and Retweet Brand Posts on Social Media? The Impact of Brand Posts with Memes on Perceived Humor and Consumer

Sphurti Sewak, Jaehoon Lee

10:30-10:45

Sad avatars as better sales representatives in the metaverse? The role of subcultural appeal

Young Seo Yim, Woojung Chang

09:30-09:45

Toward a practical insight into avatar customer journey design in the metaverse tourism world

Baolin Deng, Ipkin Anthony Wong, Hongbo Liu

09:45-10:00

Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the

Yu Chen

10:00-10:15

The Effect of Presentation Order in an Instagram Ad and Tolerance for Contradiction on Tourism Consumers' Behavioral

Jung Min Jang, Eun Young Park

10:15-10:30

SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?

Min Yan, Qionglei Yu

10:30-10:45

AUTONOMOUS CONSUMPTION: ROBOTS IN HOSPITALITY AND TOURISM SERVICE

Jingyu Liu, Yibei Li, Lingxu Zhou

10:45-11:00

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED

E. Diaz, R. Carranza, C. Sánchez-Camacho, Á. Esteban, D. Martín-Consuegra

09:30-09:45

The Dark vs the Bright Side of Students' Social Media Engagement

Julia Eschenbacher, Christine Falkenreck, Ralf Wagner

09:45-10:00

Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses

Jhih-Syuan Lin

10:00-10:15

The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

Daisy Lee, Edmund T.M. Wut, Calvin Wan

10:15-10:30

THE USE OF LOCATION-BASED ADVERTISING: THE ROLE OF PERCEIVED BENEFIT AND RISK ON PRIVACY

A-Reum Jung, Soojin Kim

10:30-10:45

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

10:45-11:00

ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA

Sola Yoon, Sejung Marina Choi

09:30-09:45

DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS

Norio Imai

09:45-10:00

INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN

Q. Jiang, M. Kim, E. Ko, K. Jin, K. Shin, J.-H. Hwang, K.H. Kim

10:00-10:15

WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE

Woojin Kim, Yuhosua Ryoo, Yung Kyun Choi

10:15-10:30

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND

Emily Rathbone, Alessia Grassi

10:30-10:45

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

09:30-09:45

THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS

Vita Kadile, Nicky Kinsey, Cezara Nicoara

09:45-10:00

INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY

Taewan Kim, Byungku Lee

10:00-10:15

Gender Diversity and Innovation in Korea Service Industries

Antonio K.W. Lau, Y.M. Jiang

10:15-10:30

Team variation and team convergence as drivers of improvisation in new product development

Kyriakos Kyriakopoulos, Marcel van Birgelen

10:30-10:45

RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES

Robert Bowen

10:45-11:00

Pivoting And Marketing Of Creative Entrepreneurs During Covid-19

Amy Yau

09:30-09:45

TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES

Jelena Filipovic

09:45-10:00

AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG

Ge Xiao, Han Ma, Justin Matus

10:00-10:15

A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN

Tamir Oyunbileg, Dolgormaa Enkhbaatar, Nyamkhuu Byambadolgor

10:15-10:30

Drivers of ESG and firm performance

Jeongbin Whang, Jong-Ho Lee, Jaeho Lee

10:30-10:45

WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE

Zening Song, Ahmad Daryanto

10:45-11:00

THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION

Youseok Lee, Junhee Seok, Jongdae Kim

09:30-09:45

THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS

Mehdi Farajallah, Jbid Arsenyan

09:45-10:00

The Effect of Positive-framing Design on Attribute Evaluations

Ziqiong Zhang, Jing Lei, Peiliang Sun, Zili Zhang

10:00-10:15

NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL

Denis Utochkin, Ivan Belik

10:15-10:30

DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY

Jitpisut Bubphapant, Amélia Brandão

10:30-10:45

THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATCHING OTT : THE MODERATING ROLE OF GENRE AND GENERATION

Nayeon Kim, Taehyung Kim

10:45-11:00

The Effect of Consumer Interest in Global Countries on Digital Shopping

Nayoung Jung, Sue Ryung Chang

09:30-09:45

The ‘Insta’ effect on the intention to visit a destination: a case for conspicuous consumption?

Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral

09:45-10:00

THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS

Sue-Ting Chang, Sheng-Hshiung Tsaur, Chu-Cheng Chang, Tien-Cheng Han

10:00-10:15

DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT

Hsiu-Yu Teng, Cheng-Hsien Tsai, Chia-Wen Hung, Hui-Chen Hung

10:15-10:30

EFFECTS OF DIGITAL SERVICE COMMUNICATION STRATEGIES ON INTENTION TO USE DIGITAL SERVICE AGENTS

Seonjeong Ally Lee, Haemoon Oh

10:30-10:45

Customer Engagement and Value Co-Creation in Digitally Enabled Hospitality Services

Mohammadali Zolfagharian, Fei Weisstein

11:10-11:25

From Browsing to Buying. How Big Data is Transforming E-commerce

Nuraeni, Mustika Sufiati Purwanegara

11:25-11:40

DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?

Tomi Tonteri, Jani Holopainen, Heli Hallikainen, Tommi Laukkanen

11:40-11:55

Consumer responses to AI applications in omnichannel luxury retailing: an explorative study

Serena Rovai, Cecilia Pasquinelli, Camen Teh

11:55-12:10

HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND

Ju Yeun Jang, Do Yuon Kim

12:10-12:25

THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING

John Yi, Jesper Nielsen

11:10-11:25

How country distance shapes the effectiveness of B2B digital content marketing

Esa Hakulinen, Heli Hallikainen, Tommi Laukkanen

11:25-11:40

Co-Branding Strategies of International Entrepreneurial Ventures: Signalling Brands Internationally Through Social

Sara Fraccastoro, Mika Gabrielsson, Per Servais

11:40-11:55

B2B service experience on repurchase intention: The role of customer engagement and agility

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

11:55-12:10

Leveraging Network Connections for Marketing Capabilities: A Contingency Perspective of Cohesive and Diversified

Mesay Sata Shanka, Havard Ness

12:10-12:25

ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES

Nuo Wang

12:25-12:40

Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

11:10-11:25

COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE

Nan-Hee Jeong, Se-Bum Park

11:25-11:40

I DON’T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER

Hsin-Hsuan Meg Lee, Lorena Blasco-Arcas

11:40-11:55

Utilizing social media for consumer-retailer interaction to increase wellbeing: Insights into a collectivist emerging

Yang-Im Lee, Peter Trim, An Vu

11:55-12:10

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL

Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha

12:10-12:25

Dimensions of Mind Perception and Their Ramifications for Artificial Intelligence and Other Latest Technologies-Embedded

Hyuna Bak, Yongju Kwon, Yaeri Kim, Kiwan Park

12:25-12:40

THE EFFECT OF NFT MARKETING ACTIVITIES ON NFT CUSTOMER EQUITY OF LUXURY BRANDS

Minjung Cho, Eunju Ko, Charles R. Taylor

11:10-11:25

Identifying and testing on-site stimuli at industrial heritage tourism destinations in the digitization

Qiushi Gu, Wanting Liu, Minglong Li

11:25-11:40

THE ROLE OF IOT FOR TOURISM AND HOSPITALITY METAVERSE EXPERIENCE

Hsuan Hsu

11:40-11:55

An Automatic Video Analytics Approach to Examine the Effects of Video Content Features on Audience

Jingjie Zhu, Mingming Cheng, Ying Wang, Jie Tan

11:55-12:10

Phygital marketing: a new approach to trigger travel intentions

Elisa Mameli, Brigitte Stangl

12:10-12:25

Experience value co-creation in tourism livescape: the role of inspiration and engagement

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

11:10-11:25

THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION

Keli Li, Guoxin Li

11:25-11:40

ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS

Neha Sadhotra

11:40-11:55

News Content Analysis: The Difference Between AI and Human Anchor Programs

Lin Kim, Inyoung Chae

11:55-12:10

Exploring the Possibilities of Researcher-AI Bot Collaboration: Transforming the Future of Academic

Neeraj Sharma, Neeraj Sharma, Neeraj Sharma

12:10-12:25

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

11:10-11:25

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE

Jin-A Choi, Kiho Lim

11:25-11:40

A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION

María Olmedilla, José Carlos Romero, Cristophe Benavent, Marie Haikel-Elsabeh

11:40-11:55

Promoting Green brand trustworthiness through Virtual Reality: A conceptual Framework

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

11:55-12:10

THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA

O. Nechaeva, V. Mazzoli, R. Donvito, V. Vannucci, G. Aiello

12:10-12:25

Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

11:10-11:25

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

11:25-11:40

MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING

Louisa Weritz

11:40-11:55

Investigating the Role of Consumer Brand Forgiveness in Second-Hand Consumption

Sandra Baringhorst

11:55-12:10

CSR Communication and Corporate Reputation: The Role of Message Source

Niko Dellner

12:10-12:25

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

12:25-12:40

Purpose as Driver of Success? A Perspective-Driven Analysis of Corporate Purpose

Nadine Auhuber

11:10-11:25

Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public

Ziyou Jiang, Jewon Lyu, Sumin Shin

11:25-11:40

ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS

Lei Li, Yalda Fadaeiresketi, Ernest Kwan, Irene R. R. Lu

11:40-11:55

Exploring consumer acceptance of food containing marine residual raw materials: Motivations and

Natalia Maehle, Sewuese Okubanjo, Eva Falch

11:55-12:10

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE

Hoisoo Um, Eunju Ko, Boram Do

12:10-12:25

INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL

Sufiati Purwanegara, Kusumawati, Garnida, Agung Pramudhita, Tata Pinandhika

11:10-11:25

Parasocial relationship, identification and intention to subscribe and donate live-streamers: A perspective of social motivational

Ching-Lun Chen, Annie Pei-I Yu, Hee Jung Park

11:25-11:40

THE IMPACT OF AD INTRUSIVENESS ON THE LOYALTY TOWARDS THE INFLUENCER

Madleen Moritz, Wolfgang Fritz

11:40-11:55

Customer Engagement Measurement in Social Media

Mojtaba Poorrezaei

11:55-12:10

UNDERSTANDING THE ROLE OF THE LIVE-STREAMING PLATFORM IN MANAGING DIGITAL BRAND STRATEGIES.

Marcello Risitano, Giuseppe La Ragione, Michele Quintano

12:10-12:25

SOCIAL MEDIA INFLUENCER ENTREPRENEURS

Jiseon Han, Georg Balabanis

12:25-12:40

LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS

Hongfei Liu, Hai-Anh Tran, Carmen Lopez

11:10-11:25

How consumers react to highly competent but politically opposite service providers: The role of political

Sohyun Bae

11:25-11:40

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF

Nayeema Ahmed, Hong Yu

11:40-11:55

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

11:55-12:10

Drinking Spaces and Consumer Choice: A test of foraging theory applied to UK Public Houses

Victoria Wells, Nadine Waehning, Kathryn Arnold, Ignazio Cabras

12:10-12:25

CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?

Sheng-Hshiung Tsaur, Chang-Hua Yen, Jiun-Chi Tzeng, Lin Hsin

12:25-12:40

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang

12:40-13:40

A CONCEPTUAL STUDY FANTASY FASHION AS A PRECURSOR TO FASHION IN THE METAVERSE

Yael Pedro, Dana Pinhas

Can pet substitute child? Urbanites' pet adoption decisions and pet food consumption from an institutional-network

Chee Wei Cheah, Ke Heng Xiang

CONSUMER MINIMALISM AND SHOPPING FOR GREEN PRODUCTS: MEDIATING ROLES OF SELF-ESTEEM AND

Youngdeok Lee, Keira Moore, Sejin Ha

What is blockchain’s potential when it comes to renting luxury?

Ruitong Cui

DO NON-FUNGIBLE TOKENS (NFTs) ADD VALUE TO BRANDS?

Yao Yao, Marta Blazquez-Cano

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING

Kuo-Hsiung Chang

PRICE FAIRNESS: SQUARE EQUITY AND MEAN PRICING

Dubravko Radic

A PLATFORM BUSINESS MODEL FOR THE BIOTECHNOLOGY ECOSYSTEM : LEARNING FROM THE EV MARKET

Xinyue Li, Yuan Tan, Jennifer J. Lee

Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby

Osmud Rahman, Hong Yu, Zachary Robichaud, Karun Tangri, Megan Hughes

From Sustainable Products to Sustainable Service Relationships: Investigating Sustainable Consumer Behavior through the Lens of Service-Dominant

Matthew Lunde, Heejung Park

TOURISTS’ WILLINGNESS TO PAY FOR FLIGHT WITHOUT DESTINATION: THE EFFECTS OF INTERNAL AND EXTERNAL FACTORS ON THE CONSUMER DECISION

Yeonseo Jo, Svetlan Stepchenkova

The impact of induced awe on ethical tourist behaviors

Sun-Hwa Kim, Seeun Kim

WHAT DRIVES PEOPLE TO USE CRYPTOCURRENCY? THE MODERATING ROLE OF LOHAS (LIFESTYLE OF HEALTH AND

Sooyeon Choi, Richard Feinberg

HOW ADVERTISINGS WITH DIFFERENT EMOTIONAL APPEALS AFFECT CONSUMER SUSTAINABLE PURCHASE INTENTION: AN EXPERIMENT WITH CORAL-FRIENDLY

Honglei Liu, Xiaorong Zhang, Daoming Xu

Exploring the Consumer's Preference on AI Recommendation Agents in Upgrading Consumption

Huanzhang Wang, Xinran Wang, Honglei Liu, Qi Jiang

RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL

Xiaolei Yu, Xuxiang Cheng, Kyunghoon Kim

THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE

Xiaolei Yu, Bing Jiang, Kyunghoon Kim

13:40-13:55

The Pursuit of Perfection: The Impact of Influencers’ Size Disclosures and Motives

Charles R. Taylor, Yoon-Na Cho, Mivena Panteqi

13:55-14:10

Consumers' Perception of the Technology-based Innovation: Examining Different Types of Customer Participation and the Different Levels of

Hyeyeon Yuk, Tony Garrett, Euejung Hwang, Jong-Ho Lee

14:10-14:25

Utilizing Gamification to Motivate Customer Engagement : A Review of Literature

Ayushi Gupta, Ashish Gupta

14:25-14:40

BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL

Adrian Kristiansen, Frank Lindberg

14:40-14:55

PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING

Weisheng Chiu, Frank Badu-Baiden, Peter Kim Tan Cheung

13:40-13:55

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

13:55-14:10

Does Culture Affect the Adoption of Radically New Products? Comparison Study of South Korea and USA

Sangwon Lee

14:10-14:25

Factors influencing consumer shopping enjoyment and purchase intention in metaverse virtual stores

Chunlin Yuan, Yajing Yin, Shuman Wang, Hakil Moon, Kyunghoon Kim, Yang Liu

14:25-14:40

EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL

Yuandong Xu, Mengmeng Zhang, Huanzhang Wang

13:40-13:55

Avatar and Self-concept in the Era of Metaverse

Mina Jun, Miyea Kim, Jeongsoo Han

13:55-14:10

CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL

A.S. Chenn, H.A. Lee, S.M. Chong, J. Jang, C.-W.C. Ki

14:10-14:25

UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING

Amy Wong, Jimmy Wong

14:25-14:40

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE

Alina Kim, Jaehun Kim, Jong-Kuk Shin

14:40-14:55

The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in the context of live streaming commerce : The moderating role of

Chunlin Yuan, Zeran Zhang, Shuman Wang, Hakil Moon, Kyunghoon Kim, Tianjiao Wang

14:55-15:10

SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE

Hector González, Yang Sun

13:40-13:55

FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus

Jaehun Kim, Jong-Kuk Shin, Alina Kim

13:55-14:10

EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE

Abhimanyu Bhattacharya, Stacey Robinson, Satadruta Mookherjee, Herman Blote

14:10-14:25

Are Bleed Logos Effective for the Metaverse Shopping Travelers?

Jue Wang, Akinori Ono

14:25-14:40

EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE CAPABILITY ON EFFECTUATION AND ROUTINE RENEWAL: AN EMPIRICAL STUDY OF AI-BASED TOURISM

Hui Fu, Shaoshuai Zhang, Yingying Zheng

14:40-14:55

HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCES PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE

Zahra Fouladgar, Kai-Yu Wang, Abdul Ashraf, Narongsak Thongpapanl

14:55-15:10

Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service

Bing Han, Xun Deng, Hua Fan

13:40-13:55

When AI influencers as ad endorsers: The interactive effects of product categories and ad appeals on ad

Yushi Song, Hao Wu, Guoxin Li

13:55-14:10

OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Rhonwyn K Vaudrey, Eunkyung Lee

14:10-14:25

Human vs. Virtual Influencers: Explaining the Effectiveness of Different Types of Influencers through the Lens of Uncanny Valley and Parasocial

Minjin Rheu, Eunsin Joo, Jing Yang

14:25-14:40

UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA

Jeongwon Yang, Ploypin Chuenterawong, Krittaphat Pugdeethosapol

13:40-13:55

Is the Product Gifted? The Impact of Non-monetary Sponsorship in Influencer Marketing

Ruoding Wang, Eunsoo Kim, Xinlong Li

13:55-14:10

SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA

Hojoon Choi, Temple Northup, Yang Feng

14:10-14:25

The Impact of Covid-19 on Online Search Advertising Market

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

14:25-14:40

THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS

Justin F. McManus, Sergio W. Carvalho, Valerie Trifts

14:40-14:55

Cookies Notice: An Investigation into Transparency Awareness in Online Behavioral Advertising

Sangwook Lee, Y. Greg Song, Won-Ki Moon

14:55-15:10

Effects of Social Media Posting on Experiential Aspects of Material Products and Liking of Them

Seung Hyeon Cho, Jeonghwa Seo, Hakkyun Kim, Sangdo Oh

13:40-13:55

A Bibliometric Analysis of International Services Marketing: The Past, The Present, and The Future

N. Bicakcioglu-Peynirci, Y. Kouropalatis, R.E. Morgan, M.J. Robson

13:55-14:10

POWER DISTANCE AS A DETERMINANT OF FORGIVENESS INTENTIONS: THE CASE OF SELF-ENHANCING VS SELF-CONGRUENT LUXURY

Nikoletta-Theofania Siamagka, Maximilian Gerrath, George Christodoulides

14:10-14:25

Marketing Strategy Implementation, Psychic Distance, and Export Performance: Study of Entrepreneurial Firms in a Developing

Vita Kadile, Shahin Assadinia

14:25-14:40

AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE IN EAST-ASIAN

Verdiana Giannetti, Jieke Chen, Xingjie Wei

14:40-14:55

Analytical Capabilities and Firm Performance in Business Networks

Valeria Pentttinen, Johanna Frösén

13:40-13:55

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Holopainen et.al

13:55-14:10

Mitigating the Effect of Participation Effort in Consumer Participatory CSR Campaigns: The Role of Consumer

Yuna Kim, Eunice Kim, Eun Yeon Kang

14:10-14:25

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN

Narichika Isoda, Yuko Yamashita

14:25-14:40

The Role of B Corps in Advancing the UN Sustainable Development Goals through Sustainable Business

Eundeok Kim

14:40-14:55

EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC

S. De Rosis, L. Grazzini, F. Pennucci, R. Donvito, M. Vainieri, G. Aiello

14:55-15:10

ARE NUMBERS MORE PERSUASIVE?—— THE IMPACT OF DIGITAL PRESENTATION ON CONSUMERS' WILLINGNESS TO PURCHASE HEALTH

Honglei Liu, Xinzhu Dong, Daoming Xu

13:40-13:55

Recommending the “right” product to the “right” customer with the “right” message via structural neural

Shuai Zhang, Lina Yao, Tianying Song, Jake An, Steven Lu

13:55-14:10

Does Parasocial Interaction with digital influencers Affect Well-being? From the Perspectives of Digital Influencers' Attributes and Followers’ Compensation

Chien-Wen Chen, Duong Thuy Trang Nguyen, Mingchang Chih, Pei-Ying Chen

14:10-14:25

Content Provision on UGC Platforms

Wilfred Amaldoss, Woochoel Shin

14:25-14:40

THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT

Etta Y. I. Chen, Jess Giang Pham

14:40-14:55

EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE

Timmy H. Tseng, Wun-Xuan Wu, Ling-Wei Chang

14:55-15:10

THE ROLE OF INFLUENCER-BRAND-USER IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCER

Jinhee Han, Jewon Lyu

13:40-13:55

HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN

Yuan Li, Lisa Wan

13:55-14:10

THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM

Ju Yeon Shin, Eojina Kim, Manisha Singal

14:10-14:25

TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS

Shangzhi Qiu

14:25-14:40

Consumer Perception towards Promotional Strategies and Health Measures Prepared for Enhancing Tourism amid

Nagendra Sharma, Neeraj Sharma, Akansha Mer

15:25-15:40

Personalized Technology Service (PTS) via Retailers' Mobile Apps and Its Roles in Omnichannel Shopping

Youngdeok Lee, So Won Jeong, Jee-Sun Park, Sejin Ha

15:40-15:55

Sustainable Competitive Advantage of O4O Service through eSports: Focusing on eSports Character

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Lee

15:55-16:10

Enhancing the Acceptability of VR Products through Machine Learning: Amazon's Helpful Review Acceptability Prediction

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

16:10-16:25

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION

Doyeon Won, Weisheng Chiu

16:25-16:40

“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER

Hikaru Yamamoto

15:25-15:40

THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY

Juran Kim, Joonheui Bae

15:40-15:55

Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude

Jaehyun Lee, MinChung Kim, Yeolib Kim

15:55-16:10

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia Sanmiguel, Cristina Sánchez Blanco, Marta Torregrosa, Jorge Del Río

16:10-16:25

Effectiveness of Customer Relationship Management and Impact of Firms’ Competitive Position

HaeJin Seo, Zhengwei Xing, Tae Ho Song

16:25-16:40

THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE

Hyojo Jung, Eunju Ko, Minjung Cho

15:25-15:40

Conceptualisation of Avatar-enabled Consumer Communications in the Metaverse

Yue Peng, Shintaro Okazaki, Prokriti Mukherji

15:40-15:55

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS

Jungsik Son, Yeyi Liu, Dionysius Ang, Aristeidis Theotokis

15:55-16:10

COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN

Kitravee Siwatkittisuk, Phallapa Petison

16:10-16:25

E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT

Svetlana De Vos, Bora Qesja, Ged Lipnickas

16:25-16:40

THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS

Dinarti Tarigan, Wen-Hai Chih, Kai-Yu Wang

16:40-16:55

The Unintended Desirability of Positive Expectancy Violations in Metaverse Advertising

Sun Joo Ahn, Jooyoung Kim, Jaemin Kim, Jongwha Kim

15:25-15:40

The Rise of E-sports Hotel in Digital Entrepreneurship Era: Business Model Innovation and Category

Xiong-Hui Xiao, Hui Fu

15:40-15:55

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

15:55-16:10

DOES CELEBRITY EFFECT STILL WORK ON DIGITAL INTERPRETATION PLATFORMS? A MIXED-METHOD STUDY

Ying Wang, Qian Ruan, Hong Shi, Yang Yang

16:10-16:25

EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL

Toshikuni Sato

16:25-16:40

User Voice Assistance Engagement and Environmental Sustainability Content in The Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of

Yu-Lun Liu, Tsunwai Wesley Yuen

16:40-16:55

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING

Hyunsang Son, Young Eun Park

15:25-15:40

CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE

Erasmia Leonidou

15:40-15:55

MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Evdoxia Kyriacou, Anna Zarkada

15:55-16:10

THE FILIPINO DESERVE KO ‘TO MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL

Marlo Novino, Joliber Caminong, Rosalinda Andres

16:10-16:25

CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW

Naziyet Uzunboylu, Demetris Vrontis, Yioula Melanthiou, Ioanna Papasolomou

16:25-16:40

Understanding the Metaverse through the Bibliometric Analysis Lens

Surat Teerakapibal, Yioula Melanthiou

15:25-15:40

AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park

15:40-15:55

Exploring the role of influencers in sustainable luxury tourism: A paradox perspective

Jihye Kim, Szu-Hsin Wu, Peng Khoon Gerald Chan

15:55-16:10

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND

Costanza Dasmi, Olga Nechaeva

16:10-16:25

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

15:25-15:40

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY AND

Jie Meng

15:40-15:55

DOES USING INSTAGRAM HELP IN CONSUMER EFFICIENCY AND THE SPREAD OF SOCIAL MEDIA WOM?

Tsen-Ju Lin, Ming-Yi Chen

15:55-16:10

Building consumer-brand relationship on social media

Hua Chang, Lingling Zhang, Lei Song, Yan Meng

16:10-16:25

AN INVESTIGATION OF INFLUENCERS TO AUDIENCE AND AUDIENCE TO AUDIENCE INTERACTION MECHANISM IN LIVESTREAM

Ruyu Yun, Jie Meng

16:25-16:40

Do E-review affect the e-satisfaction and online purchase intention? The SEM-ANN approach

Tri Quan Dang, Luan Thanh Nguyen, Thanh Thuy Thi Nguyen

15:25-15:40

SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEAHVIORAL CHANGE

Ishanika Chawngzikpuii, K Lalromawia

15:40-15:55

THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY

Sufiati Purwanegara, Kusumawati, Omar, Anuarul Perai, Agung Pramudhita

15:55-16:10

If you do not like me, I do ESG – Firms’ Response to the Negative Sentiment

Hang Dong, Jikyung Kim, Yanlei Zhang

16:10-16:25

Cultural Capital and Self-determined behaviour: An Empirical Investigation of Smoking Cessation In

Shorouk Hamzawi, Qing Shan Ding, Hanqun Song

16:25-16:40

CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL

Yuhosua Ryoo, Kacy Kim, Fareeha Wan, Sukki Yoon

15:25-15:40

The Roles of Green Packaging in Ugly Food Purchase Intention: A Conceptual Model

Minh Ngoc Nguyen, Antonio K.W. Lau

15:40-15:55

The Plant-based Consumer Movement: Uncovering values, attitudes and motivations for sustainable food

Dennis Kopf

15:55-16:10

The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

16:10-16:25

Lab grown meat – how social norms and dietary patterns are shaping public opinion, consumer preferences and nouvelle foods

Edwina Luck, Barbara Gligorijevic, Shane Mathews

16:25-16:40

The double-edged sword of multi-labelling in consumer food behavior

Axelle Dorisse, Karine Charry, Béatrice Parguel

16:40-16:55

Mindfulness vs. mindlessness: Climate-friendly food value perception and choice

Juran Kim, Huimin Xu

15:25-15:40

Attitude/intention-behavior gap in sustainable tourism: A review and research agenda

Tai Ming Wut, Daisy Lee

15:40-15:55

A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH

Eva Lang, Alexander Josiassen, Florian Kock

15:55-16:10

Exploring the Digital Personae of travel in Korea through Chinese Gen Z tourists on Xiao Hongshu social

Nadezda Sorokina, Yin Min

16:10-16:25

GUEST’S EXPERIENCE: A COMPARISON ACROSS DIFFERENT TYPES OF P2P ACCOMMODATIONS

Salma Alguezaui, Raffaele Filieri

16:25-16:40

EFFECT OF CONSUMER VALUE ON METAVERSE PLATFORM EXPERIENCE AND USAGE INTENTION

Yeo Jin Jung

17:05-18:20 2023 GAMMA Job Platform

17:05-17:20

Customer Well-being on Electronic Shelf Label (ESL) Smart Retail Across Generations

Nila Windasari, Fitri Aprilianty, Darren Jonathan Ovani

17:20-17:35

Give me a human! The effect of anthropomorphism and gender on consumers’ intention to use a financial

Daria Plotkina, Hava Orkut, Ahu Karageyim

17:35-17:50

Humanity in Digital Human Avatar and Consumers’ Aesthetic Experience in Metaverse Exhibition

Yeonju Wang, Nara Youn

17:50-18:05

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

17:05-17:20

How prosocial behavior framing changes donation behavior of entitled individuals

Alexandra Polyakova

17:20-17:35

HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS.

Isabel Son, Jean-Pierre van der Rest

17:35-17:50

Reward “Both”: The role of referral reward incentive structure on referral behavior

Alisha Dhal, Shankha Basu

17:50-18:05

How self-construal influences product environmental perception: The surprising result!

Wanida Srirattanapatanon, Alisara Charinsarn

17:05-17:20

Introduction to the School of Fashion and Technology, Hong Kong Polytechnic University.

Erin Cho Dean

17:05-17:20

Second-Hand Luxury Market. USA and Italy: a Cross-cultural Comparison

Tiziano Vescovi, Carlotta Berlin

17:20-17:35

COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY

Carmen Lopez, George Balabanis, Nikoletta-Theofania Siamagka

17:35-17:50

ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR

Hayiel Hino

17:50-18:05

TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM

Maria Kniazeva

17:05-17:20

Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact upon the Luxury Brand

Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu

17:20-17:35

A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION

Wun-Xuan Wu, Timmy H. Tseng, Ling-Wei Chang

17:35-17:50

HOW DO ETHICAL AND ENVIROMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY

Rawan Hamdan, Yan Sun, Eleonora Cattaneo

17:05-17:20

Consumer Innovativeness in Adopting Electric Vehicles: A Study of Gender Differences in Japan

Alexander Muk, Christina Chung

17:20-17:35

Fear of missing out (FOMO) among social media users: Drivers for gratification, popularity, and

Akanksha Mishra, Neeraj Pandey

17:35-17:50

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

17:50-18:05

The effect of script change on consumers' acceptance of automated frontline service encounters

Nguyen Chau

17:05-17:20

Cognitive dissonance and consumer sentiment initiated by social media about alternative food sources: the case of lab grown

Dr Barbara Gligorijevic, Dr Edwina Luck

17:20-17:35

SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY

Jeawon Kim, Ji-Hee Son, Jongseok Shin, Wona Lee

17:35-17:50

TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES

Yue Xi, Sharyn Rundle-Thiele, Carina Roemer, Jeawon Kim, Sunil Herat

17:50-18:05

PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY

Monica Mendini, Paula C. Peter, Daina Matise Schubiger, Salvatore Maione

18:05-18:20

THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION

Shinjoo Park, Eunju Ko

17:05-17:20

What Makes Disinformation Go the Extra Mile? Examining the Dark Side of Virality

Christina Okoutsidou, Raoul Volker Kübler

17:20-17:35

Identity Alignment in Campaigning: Field-Experimental Evidence From Germany

A. Ceren Cinar, Frederik Ferié, Florian Foos

17:35-17:50

Consumption culture depending on national pride: A study of Make in India product consumption in India post

Mitrajit Biswas

17:50-18:05

MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY

Christine Falkenreck, Ralf Wagner

18:05-18:20

DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX

Seojin Stacey Lee, Joonkyung Kim, Yaeri Kim, Kiwan Park

18:30-19:00 Invited Fashion Show

09:15-09:30 Coffee Break

12:40-13:40 Lunch at your own, Editorial Board Meetings

15:10-15:25 Coffee Break

19:00-22:00 Conference Gala Dinner