Conference: AMSWMC22 (2019 AMS WMC Edinburgh)

Conference: AMSWMC22 (2019 AMS WMC Edinburgh)

This page shows all presentations from this conference published in EasyChair Smart Slide.

Do Hotel Booking Traveler Expect Differently in Hotel Experiences? Views of Eastern V.S. Western

Do Hotel Booking Traveler Expect Differently in Hotel Experiences? Views of Eastern V.S. Western

Raksmey Sann, Chi Ting Chen, Pei-Chun Lai and Hsin-Hui Hu

Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement

Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement

Ali Bassam Mahmoud, Nicholas Grigoriou, William Reisel and Dieu Hack-Polay

Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships

Samantha McEvedy, Gillian Sullivan-Mort, Paxton Susan and Clare D'Souza

The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA

The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA

Dalia Velan and Aviv Shoham

New Product Pricing in B2B Markets

New Product Pricing in B2B Markets

Kostis Indounas

Presentations in this collection: 5