Conference: AMS2020 (Academy of Marketing Science 44th Annual Conference)

Conference: AMS2020 (Academy of Marketing Science 44th Annual Conference)

This page shows all presentations from this conference published in EasyChair Smart Slide.

Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract)

Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract)

Melissa Kanitz and Flávio Brambilla

An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract)

Teilor Fianco, Ciro Gusatti and Flávio Brambilla

The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract)

The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract)

Ciro Gusatti, Flávio Brambilla and Daniela Prevedello

Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract)

Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract)

Maicon Silva and Flávio Brambilla

Gender and Consumer Behavior in the Child Toys Market (an Abstract)

Gender and Consumer Behavior in the Child Toys Market (an Abstract)

Tamara Campos, Mirela Santos and Flávio Brambilla

Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)

Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract)

Raquel Theobald, Mirela Santos and Flávio Brambilla

Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)

Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)

Flávio Brambilla, Silvia Bittencourt and Ciro Gusatti

Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)

Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)

Kleber Souza and Flávio Brambilla

Schools’ Evaluations and the Advocacy Roles of Students (an Abstract)

Schools’ Evaluations and the Advocacy Roles of Students (an Abstract)

Flávio Brambilla and Bruno Morgado Ferreira

Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)

Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract)

Chiara Sehn, Mirela Santos and Flávio Brambilla

Presentations in this collection: 10