IMP CONFERENCE 2026: INDUSTRIAL MARKETING AND PURCHASING CONFERENCE
PROGRAM

Days: Tuesday, September 1st Wednesday, September 2nd Thursday, September 3rd Friday, September 4th

Tuesday, September 1st

View this program: with abstractssession overviewtalk overview

09:15-10:45 Session 3A: Doctoral Colloquium 1
  • Candidate: Pegah Monzeri
    • Discussant: Catherine Sutton-Brady
    • Time slot: 09:15-09:45
  • Candidate: Eleanora Colagiacomi
    • Discussant: Helen McGrath
    • Time slot: 09:45-10:15
  • Candidate: Jian Lee
    • Discussant: Catherine Sutton-Brady
    • Time slot: 10:15-10:45
Location: T36
09:15-10:45 Session 3B: Doctoral Colloquium 2
  • Candidate: Anna Gruszczyńska-Radecka
    • Discussant: Kajsa Hulthén
    • Time slot: 09:15-09:45
  • Candidate: Bissah Emmanuel
    • Discussant: Simone Guercini
    • Time slot: 09:45-10:15
  • Candidate: Emily Boxall
    • Discussant: Chiara Cantù
    • Time slot: 10:15-10:45
Location: T37
14:00-15:00 Session 7A: Doctoral Colloquium 1
  • Candidate: Nicole Lillini
    • Discussant: Helen McGrath
    • Time slot: 14:00-14:30
Location: T36
14:00-15:00 Session 7B: Doctoral Colloquium 2
  • Candidate: Laura Morandi
    • Discussant: Kajsa Hulthén
    • Time slot: 14:00-14:30
  • Candidate: Matin Taheriruh
    • Discussant: Catherine Sutton-Brady
    • Time slot: 14:30-15:00
Location: T37
Wednesday, September 2nd

View this program: with abstractssession overviewtalk overview

14:00-15:30 Session 14A: General Track (A)
Location: T27
14:00
The paradox of actor heterogeneity: With whom should firms collaborate and how? (abstract)
PRESENTER: Yoritoshi Hara
14:30
Financing Networks in the Green Transition: The Ørsted–Danske Bank Relationship as a Case of Network Reconfiguration (abstract)
PRESENTER: Jari Ruokolainen
15:00
Activating digital innovation value in indirect procurement: the role of buyer-side governance (abstract)
14:00-15:30 Session 14B: General Track (B)
Location: T30
14:00
Design Roadmapping for Network-Level Servitization: Exploring Actor–Resource–Activity Reconfiguration through The Long Now (abstract)
PRESENTER: Sicco Santema
14:30
Interactive strategy formation for energy innovation – the role of public property owners of hospital facilities (abstract)
15:00
Network position and identity development of digital start-ups within the Swedish Construction and Real Estate Sectors (abstract)
PRESENTER: Ase Linné
14:00-15:30 Session 14C: Resilience and Antifragility in Business Networks
Location: T31
14:00
Orchestrating project (policy-driven) ecosystems: balancing resilience and fragility in business networks (abstract)
14:30
Innovative but Invisible: A Longitudinal Case Study of Business Network Resilience in Peripheral Industrial Regions (abstract)
PRESENTER: Alessandro Cinti
15:00
Resilience of small business-to-business firms: understanding the key building blocks (abstract)
PRESENTER: Jussi Tornberg
14:00-15:30 Session 14D: Linking Business Networks and Society for Sustainability & Circularity
Location: T32
14:00
Market shaping through public government procurement (abstract)
PRESENTER: Per Andersson
14:30
How tensions in charity retail networks undermine circular intent (abstract)
PRESENTER: Judy Zolkiewski
15:00
CREATING SOCIAL IMPACT IN ISSUE-BASED NETWORKS: THE INTERPLAY OF KNOWLEDGE-BASED DYNAMIC CAPABILITIES AND NETWORK CAPABILITY (abstract)
PRESENTER: Anna Sibińska
14:00-15:30 Session 14E: Resource interaction for sustainability in business networks
Location: T36
14:00
Resource interaction in digital innovation: environmental sustainability data as an embedded resource (abstract)
14:30
Embedding a new critical sustainability-oriented resource within the business network: The case of sustainable aviation fuel within aviation in Sweden (abstract)
PRESENTER: Sofia Zetterlund
15:00
Navigating the Circular Plastic Paradox: Resource Interaction and Paradox Navigation in Sustainability Transitions (abstract)
PRESENTER: Hannu Makkonen
14:00-15:30 Session 14F: The role of the B2B sales function in building business relationships to contribute to a sustainable world
Location: T33
14:00
Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability (abstract)
14:30
The role of salespeople in buyer-seller relationship initiation in turbulent business networks: evidence from an automotive dealer-car brand case (abstract)
14:00-15:30 Session 14G: Artificial Intelligence in Challenging or Enhancing Resilient Business Relationships and Networks
Location: T37
14:00
AI-Enabled Interaction Simulators for Researching Business Networks (abstract)
PRESENTER: Matin Taheriruh
14:30
Marketing Automation and Buyer-Supplier Relationships: A Case Study in the Fashion Retail Sector (abstract)
PRESENTER: Simone Guercini
15:00
Capabilities Needed to Work with AI in Marketing: Human-Resource Management Perspective (abstract)
PRESENTER: Piotr Kwiatek
16:00-17:30 Session 16A: General Track (A)
Location: T27
16:00
Action research as in-case study methodology: Extending IMP case research through engaged interaction (abstract)
PRESENTER: Michelle Clancy
16:30
Business Marketing Research: On Sociological Paradigms (abstract)
17:00
The key activities of Venture builders in the entrepreneurial network (abstract)
PRESENTER: Chiara Cantù
16:00-17:30 Session 16B: General Track (B)
Location: T30
16:00
The Development of University Spin-Offs: Bridging Founder Agency and Relationship Perspectives (abstract)
PRESENTER: Andrea Perna
16:30
Integrating customer knowledge in healthcare innovation networks: From individual to network-level knowledge through interaction episodes (abstract)
17:00
Reshoring Outsourcing: Mediation and Knolwedge Brokering in a Triad (abstract)
16:00-17:30 Session 16C: Resilience and Antifragility in Business Networks
Location: T31
16:00
Resource upgrading in turbulent markets: young hires as (individual) resources for innovation (abstract)
16:30
Business networks at the crossroads of resilience and antifragility: genuine effort or tacit fast-track? (abstract)
PRESENTER: Piotr Kwiatek
16:00-17:30 Session 16D: Linking Business Networks and Society for Sustainability & Circularity
Location: T32
16:00
Circularity in industrial marketing: Conceptualizations across relationships, networks, and society (abstract)
PRESENTER: Outi Keränen
16:30
Standards in Interaction: The Production of Sustainability Claims in Supply Networks (abstract)
17:00
Transitioning to a Circular Economy through Network Governance. The Case of the Nigerian Oil and Gas Sector (abstract)
16:00-17:30 Session 16E: The role of the B2B sales function in building business relationships to contribute to a sustainable world
Location: T33
16:00
UNDERSTANDING THE ROLE OF SALES IN SUSTAINABILITY TRANSITIONS (abstract)
PRESENTER: Alessia Anzivino
16:30
Sales Practices in the Shaping of B2B Customer Journeys (abstract)
PRESENTER: Chiara Ancillai
17:00
‘It makes such a difference’ said Pooh: The role of the sales function in sustainalizing business networks (abstract)
16:00-17:30 Session 16F: Resource interaction for sustainability in business networks
Location: T36
16:00
Digital tools and resource interaction processes for sustainability (abstract)
PRESENTER: Elisa Carloni
16:30
How Resource Complementarities Are Produced, Maintained, or Degraded: Analyzing Resource Interfaces and Cogency Effects (abstract)
17:00
Businesses' Interactions Under Pressure: Barriers to Interfirm Interactions and Collaborative Response to External Circular Economy Pressures (abstract)
16:00-17:30 Session 16G: Artificial Intelligence in Challenging or Enhancing Resilient Business Relationships and Networks
Location: T37
16:00
AI and power in buyer-supplier relationships – a microfoundational perspective (abstract)
16:30
Industrial metaverse adoption: Enablers, barriers, and strategic marketing implications in B2B relationships (abstract)
17:00
ARTIFICIAL INTELLIGENCE IN SUPPLY CHAIN RISK IDENTIFICATION: PERFORMANCE AND SUSTAINABILITY IMPLICATIONS (abstract)
PRESENTER: Leo Mulari
Thursday, September 3rd

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09:00-10:30 Session 19A: General Track (A)
Location: T27
09:00
Fifty Shades of Interactive Grey: Reconsidering the Dynamics of Relational Governance in B2B Markets (abstract)
09:30
Turbulence and business relationships (abstract)
10:00
Non-human species as ‘actors’ - invasive species, agency and business networks (abstract)
PRESENTER: Leanne Johnstone
09:00-10:30 Session 19B: General Track (B)
Location: T30
09:00
Key Account Segmentation: Evidence from the Arab World (abstract)
PRESENTER: Fawaz Alhussan
09:30
Transrelating (abstract)
10:00
Functional asymmetry in buyer-dominated networks (abstract)
09:00-10:30 Session 19C: Resilience and Antifragility in Business Networks
Location: T31
09:00
Staying in the game: Small-firm resilience and value creation in asymmetrical business relationships (abstract)
09:30
Resilience and Antifragility in Seismic-Prone Business Networks: a territorial empirical perspective (abstract)
PRESENTER: Andrea Sabatini
09:00-10:30 Session 19D: Linking Business Networks and Society for Sustainability & Circularity
Location: T32
09:00
SOCIAL ENTERPRISE INTERNATIONALIZATION IN BUSINESS MARKETS: INSIGHTS EMERGING FROM A CASE ANALYSIS (abstract)
PRESENTER: Simone Poledrini
09:30
Temporal sustainability work in relationships: the missing link in market shaping? (abstract)
09:00-10:30 Session 19E: Simulating Industrial Networks: from ideas and concepts to practice and action
Location: T33
09:00
SIMULATING SUSTAINABILITY TRANSITIONS IN OPEN INDUSTRIAL NETWORKS: APPLYING NETWORK HORIZON APPROACH IN THE NWOW COLLABORATIVE BUSINESS SIMULATION (abstract)
09:30
Making B2B Relationships Runnable: An Agentic Simulation Framework for Dynamic Interdependence, Governance, and AI Mediation (abstract)
PRESENTER: Piotr Kwiatek
10:00
How scenarios-based studies can benefit from AI technology: The case of AI-assisted scenarios of the future of work in the marketing sector (abstract)
09:00-10:30 Session 19F: Resource interaction for sustainability in business networks
Location: T36
09:00
Unchaining the Network: Resolving the Paradox between Network Orchestration and Unbound Curiosity in Sustainability Transitions (abstract)
PRESENTER: Elizabeth Edgal
09:30
Building an Ecosystem for Circular Textile Flows (abstract)
PRESENTER: Olga Dziubaniuk
10:00
SHAPING HYDROGEN TRUCK MARKETS IN EUROPE: REGULATORY AMBITION AND MISALIGNMENT (abstract)
PRESENTER: Marjaana Komi
11:00-12:30 Session 21A: General Track (A)
Location: T27
11:00
Interactive Research Designs and Pathways to Impact in University–Industry Collaboration (abstract)
PRESENTER: Ann Clarke
11:30
Networking at multiple levels to govern transitions to resource efficient mobility: A novel analytical framework drawing on the Multi-Level Perspective and the Industrial Interaction Framework (abstract)
12:00
The attitude of future leaders towards a societal responsibility of companies – theory-based approach, empirical results, insights for business networks and relationships (abstract)
11:00-12:30 Session 21B: General Track (B)
Location: T30
11:00
The Sustainability Challenge of Digital Health: Institutional Fragmentation and Interaction in Public Care (abstract)
PRESENTER: Sofia Wagrell
11:30
The Value of Nothing: Value Creation in Industrial Markets and the Organizing Effects of CO₂ Absence (abstract)
12:00
Developing, procuring and managing digital innovations in public healthcare (abstract)
11:00-12:30 Session 21C: Resilience and Antifragility in Business Networks
Location: T31
11:00
Managing Relationship Violations through Prevention and Response in SME Cross-Border B2B Exchanges (abstract)
PRESENTER: Izabela Kowalik
11:30
THE RESILIENCE OF MULTINATIONAL ENTERPRISES IN PERIPHERAL AREAS DURING TIMES OF TURBULENCE: A DOUBLE COMPLEXITY (abstract)
12:00
Resource-integration practices fostering resilience in professional service relationships (abstract)
PRESENTER: Merja Kivirinta
11:00-12:30 Session 21D: Linking Business Networks and Society for Sustainability & Circularity
Location: T32
11:00
The Complexity Trap: Value Interference and Network Formation in Circular Business Models (abstract)
PRESENTER: Mark Ryan
11:30
When Power Meets Sustainability: Paradoxes in Interorganizational Relationships (abstract)
11:00-12:30 Session 21E: Simulating Industrial Networks: from ideas and concepts to practice and action
Location: T33
11:00
Key Enabling Technologies and Network Paradoxes (abstract)
11:30
Exploring and evaluating Agent-Based Modeling (ABM) software for simulating industrial networks (abstract)
PRESENTER: Enrico Baraldi
11:00-12:30 Session 21F: Resource interaction for sustainability in business networks
Location: T36
11:00
The shape of sustainable water treatment: Reconfiguring side stream circulation through institutional work (abstract)
PRESENTER: Hannu Torvinen
11:30
Towards circularity in the fashion industry: a network approach (abstract)
12:00
When actors do not act: the environment in the Kimberly Process scheme, sustainability and the environment in a large-scale multi-party treaty. (abstract)
PRESENTER: Abdul Hajee
15:30-17:00 Session 25A: General Track (A)
Location: T27
15:30
Big Brother in the Business Network: A Conceptual IMP Perspective on Populism and Business Relationships (abstract)
PRESENTER: Baróthy Zoltán
16:00
Heaviness and innovation space – evolving actor roles and resource structures in a digitalization journey (abstract)
16:30
Sustaining Business Networks Through Digital Interaction: The Role of WeChat in Chinese Wine Trade (abstract)
PRESENTER: Sussie Morrish
15:30-17:00 Session 25B: General Track (B)
Location: T30
15:30
Re-organising supply networks for reduced transport emissions: The role of firm-internal and external interaction (abstract)
PRESENTER: Kajsa Hulthén
16:00
Internal and External Aspects of Sustainability Orientation in Organizations: A Bibliometric Analysis (abstract)
15:30-17:00 Session 25C: Resilience and Antifragility in Business Networks
Location: T31
15:30
Bouncing Forward Together: Antifragility and the Evolution of Buyer-Supplier Relationships Through Disruption (abstract)
PRESENTER: Matin Taheriruh
16:00
Coopetition Dynamics in Agricultural Data Sharing (abstract)
PRESENTER: Helen McGrath
16:30
Crisis what crisis revisited: network perspectives on organizational resilience (abstract)
PRESENTER: Sicco Santema
15:30-17:00 Session 25D: Network effect on sustainability, the role of actors and legislation
Location: T36
15:30
Industrial procurement and the adoption of bio-based plastics: how business networks enable or constrain sustainability transitions? (abstract)
16:00
Do Business Actors View Sustainability as a By-product or Motivator of Servitization? (abstract)
PRESENTER: Judy Zolkiewski
16:30
FROM PRODUCTS TO “PRODUCT + CARBON BIOGRAPHY”: HOW EU CBAM RECONFIGURES B2B BUSINESS NETWORKS THROUGH DATA, VERIFICATION, AND NEW INTERMEDIARIES (abstract)
Friday, September 4th

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09:30-11:00 Session 27A: General Track (A)
Location: T27
09:30
An investigation of multi-level circular economy paralysis (abstract)
PRESENTER: Sharon Purchase
10:00
GOVERNANCE FORMS AND THE USE OF CHARGING INFRASTRUCTURES FOR ELECTRIC HEAVY-DUTY TRANSPORT (abstract)
PRESENTER: Jonathan Stål
10:30
Exploring the connections among embeddedness, sustainability, and competitiveness: evidence from a questionnaire-based study of Hungarian enterprises (abstract)
PRESENTER: Noémi Krátki
09:30-11:00 Session 27B: General Track (B)
Location: T30
09:30
Interaction Within Constraints: A Systematic Literature Review of Public Buyer–Supplier Relationships (abstract)
PRESENTER: Matin Taheriruh
10:00
Clearing the Paradigmatic Fog: On Systematic Disruption (abstract)
PRESENTER: Olof Wadell