IMP CONFERENCE 2026: INDUSTRIAL MARKETING AND PURCHASING CONFERENCE
TALK KEYWORD INDEX

This page contains an index consisting of author-provided keywords.

A
Abduction
abductive research
academia
Action research
Actor heterogeneity
Actors
Actors-Resources-Activities
Adaptive governance
agency
Agent based modelling
agent-based simulation
Agricultural Sector
AI
AI power
AI-assisted scenario planning
AI-enabled simulation
Analysis
antifragility
ARA
ARA configurations
ARA model
Arab World
artificial intelligence
asymmetric relationships
Austria
Automotive dealer
Automotive dealer-car brand relationship
Automotive industry
B
B2B customer journey
B2B Organizations
B2B relationships
B2B sales function
B2B selling
B2B SMEs
Bibliographical Analysis
Bio-based plastics
biodiversity
boundary
Business Interactions
Business Marketing Research
Business model adaptation
Business network
business network embeddedness
business networks
business relationships
Business relationships and networks
Business simulation
business-to-business relationships
Buyer-seller relationship initiation
buyer-seller relationships
buyer-supplier interaction
buyer-supplier relationships
C
Calculative device
carbon provenance
case study
Case study methodology
CBAM
Charging infrastructure governance
Circular business models
circular economy
Circular economy pressures
circular ecosystem
Circular transition
circularity
Co-branding
Co-creation
Co-evolution
Co-learning
CO2 emission
CO2 emissions
Collaboration
Collaborative response
competency gap
competitiveness
Conceptual (paper)
Connectedness
Construction
Consulting
Context
Coopetition
customer
customer knowledge
customers
D
Day-to-day
Denmark
dependency
design roadmapping
design science
Digital Capabilities
Digital health
digital innovation
Digital Interaction
digital platform
Digital platforms
Digital servitization
Digital Start-ups
Digital Technologies
Digitalisation
Digitalization
dyadic resilience strategies
dyads
dynamic capabilities
E
Early-adoption markets
Ecological Orientation
ecologisation
Economical Orientation
Ecosystems
Electric heavy-duty transport
embeddedness
Emerging markets
emission
Energy
Entrepreneurial network
Environmental Orientation
environmental sustainability data
episodes
ESG Orientation
Established supply network
F
Facility management
financing networks
Food systems
fragility
functional asymmetry
Future leaders and deciders
Future of marketing work
futures
G
Geopolitical turbulence
Global Value Chains
governance design
green finance
Green Orientation
guarantees
H
healthcare
Heaviness
Hegemony
Heuristics
human resource management
Hungarian enterprises
Hungary
Hydrogen heavy-duty vehicles
I
IMP
Impact
Indirect procurement
Individual Actors
individual perspective
Industrial metaverse
Industrial Network Approach (INA)
industrial networks
Industrial Process
Industrial procurement
industry
Infrastructure readiness
Innovation
innovation network
innovation partnership
innovation policy
innovation process
Innovation visibility
Institutional logics
institutional work
Institutionalization
inter-organisational relationships
Interaction
interaction capabilities
Interaction Framework
Interaction processes
interactions
Interdependence
Interfaces
Interfirm interaction
intermediaries
international relationships
Internationalization Strategies
Interorganisational readiness
interorganizational relationships
invasive species
issue-based network
J
joint learning
K
KAM
KET
Key Account
Key Account Management
Knowledge broker
knowledge sharing
knowledge-based dynamic capabilities
L
Learning
LLM-based agentic personas
Longitudinal case study
Low Carbon Transport
M
Market reality
Market shaping
Market shaping activities
Market turbulence
market work
marketing
marketing automation
material flow
Maturity model
Mediating role
microfoundations
minimum viable ecosystem
MNE
Motivations
motivators
multi-case study
Multi-Level Perspective
Multi-Level Perspective (MLP)
N
Network
network capability
Network governance and environmental omission
Network horizon
Network identity
network interactions
Network orchestration
Network paradoxes
Network position
Network sustainability
network vision
Networks
Nigeria
non-profit social purpose organisations
Nothingness
O
Oil and gas Industry
Open networks
operational tensions
orchestration
organisational resilience
Organisational responsibility
Outsoucing
overarching servitization
P
Paradigm
Paradox theory
paralysis
Peripheral Areas
Plastic paradox
Platform failure
Poland
Policing
Populism
Post-humanist perspective on resource interaction
post-seismic resilience
power
Power asymmetry
PPAs
Practice
Process
Procurement governance
procurement procedures
product service systems
Professional services
Proximity
Public buyer–supplier relationships
Public clients
Public procurement
public procurement of innovation
Q
qualitative research
R
Real Estate
Regulation
Regulatory ambition
Regulatory constraints
Relational embeddedness
relational enactment
Relational governance
Relational hedging strategies
Relational resilience
Relationship characteristics
relationship evolution
Relationship Sustainability
relationship turbulence
relationship violation
relationships
Research design
Reshoring
Resilience
Resource embedding
Resource interaction
Resource interactions
Resource-integration
Resources
Resources Interaction
risk management
S
sales
Salespeople
scope 3
SDG Orientation
security
Segmentation
Selecting suitable partners
sensemaking
servitization
Shipbuilding
Simulation
Simulations
small companies
small suppliers
Small-scale farmers
SMEs
SNA
Social Enterprises
social impact
Social Orientation
social sustainability
Societal Orientation
society
Sociology
spin-off
Standards at work
startups
steel
Strategy
Structural ambidexterity
subsidiary
supplier
Supply chain integration
Supply Chain Performance
Supply chain resilience
supply network
Sustainability
Sustainability claims
Sustainability Orientation
Sustainability transition
Sustainability Transitions
sustainability-linked lending
Sustainability-oriented resource
Sustainable Networks
Systematic Combining
Systematic literature review
systemic change
T
Technological uncertainty
temporality
tensions
territorial impact
Territorial resilience
textile industry
touchpoint
Trade-off
transport
Transrelating
Triad
Turbulent business networks
U
University–industry collaboration
University–industry interaction
V
Value co-creation
Value co-creation processes
value creation
Value interference
Value-based selling
venture builders
verified data
W
work
Ø
Ørsted