2025 GMC: 2025 GLOBAL MARKETING CONFERENCE AT HONG KONG
Grand Hyatt Hong Kong

Sessions

  • Session (Jul 24 19:00-21:00) Conference Reception
  • Session 01.01 (Jul 25 08:00-09:15) Global Luxury Branding I
  • Session 01.02 (Jul 25 08:00-09:15) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges I
  • Session 01.03 (Jul 25 08:00-09:15) New Insights in Digital and AI Advertising I
  • Session 01.04 (Jul 25 08:00-09:15) The Future of Fashion and Luxury Advertising I
  • Session 01.05 (Jul 25 08:00-09:15) International Consumer Perspectives in Digital Technologies I
  • Session 01.06 (Jul 25 08:00-09:15) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights I
  • Session 01.07 (Jul 25 08:00-09:15) The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience I
  • Session 01.08 (Jul 25 08:00-09:15) Transformational Digital Tourism Marketing I
  • Session 01.09 (Jul 25 08:00-09:15) 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM I
  • Session 01.10 (Jul 25 08:00-09:15) Digital Marketing Research and Customer Experience I
  • Session 01.11 (Jul 25 08:00-09:15) 2025 ISCTE-GAMMA JOINT SYMPOSIUM I
  • Session 02.01 (Jul 25 09:25-10:40) Global Luxury Branding II
  • Session 02.02 (Jul 25 09:25-10:40) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges II
  • Session 02.03 (Jul 25 09:25-10:40) New Insights in Digital and AI Advertising II
  • Session 02.04 (Jul 25 09:25-10:40) The Future of Fashion and Luxury Advertising II
  • Session 02.05 (Jul 25 09:25-10:40) International Consumer Perspectives in Digital Technologies II
  • Session 02.06 (Jul 25 09:25-10:40) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights II
  • Session 02.07 (Jul 25 09:25-10:40) The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience
  • Session 02.08 (Jul 25 09:25-10:40) Transformational Digital Tourism Marketing II
  • Session 02.09 (Jul 25 09:25-10:40) 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM II
  • Session 02.10 (Jul 25 09:25-10:40) Digital Marketing Research and Customer Experience II
  • Session 02.11 (Jul 25 09:25-10:40) 2025 ISCTE-GAMMA JOINT SYMPOSIUM II
  • Session (Jul 25 10:50-11:50) Keynote Speech
  • Session 03.01 (Jul 25 11:50-12:50) Global Luxury Branding III
  • Session 03.02 (Jul 25 11:50-12:50) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges III
  • Session 03.03 (Jul 25 11:50-12:50) New Insights in Digital and AI Advertising III
  • Session 03.04 (Jul 25 11:50-12:50) The Future of Fashion and Luxury Advertising III
  • Session 03.05 (Jul 25 11:50-12:50) International Consumer Perspectives in Digital Technologies III
  • Session 03.06 (Jul 25 11:50-12:50) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights III
  • Session 03.07 (Jul 25 11:50-12:50) The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience III
  • Session 03.08 (Jul 25 11:50-12:50) Transformational Digital Tourism Marketing III
  • Session 03.09 (Jul 25 11:50-12:50) 2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM III
  • Session 03.10 (Jul 25 11:50-12:50) Digital Marketing Research and Customer Experience III
  • Session 03.11 (Jul 25 11:50-12:50) Consumer Behavior on Digital Platforms I
  • Session (Jul 25 12:50-13:50) Lunch
  • Session 04.01 (Jul 25 13:50-15:20) Global Luxury Branding IV
  • Session 04.02 (Jul 25 13:50-15:20) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges IV
  • Session 04.03 (Jul 25 13:50-15:20) New Insights in Digital and AI Advertising IV
  • Session 04.04 (Jul 25 13:50-15:20) The Future of Fashion and Luxury Advertising IV
  • Session 04.05 (Jul 25 13:50-15:20) Global Perspectives in Business-to-Business Marketing I
  • Session 04.06 (Jul 25 13:50-15:20) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights IV
  • Session 04.07 (Jul 25 13:50-15:20) 2025 ANZMAC-GAMMA JOINT SYMPOSIUM
  • Session 04.08 (Jul 25 13:50-15:20) Transformational Digital Tourism Marketing IV
  • Session 04.09 (Jul 25 13:50-15:20) Consumer Behavior in the Technological World I
  • Session 04.10 (Jul 25 13:50-15:20) Consumer Behavior in A Globalized World
  • Session 04.11 (Jul 25 13:50-15:20) Consumer Behavior on Digital Platforms II
  • Session 05.01 (Jul 25 15:35-17:05) Global Luxury Branding V
  • Session 05.02 (Jul 25 15:35-17:05) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges V
  • Session 05.03 (Jul 25 15:35-17:05) New Insights in Digital and AI Advertising V
  • Session 05.04 (Jul 25 15:35-17:05) The Future of Fashion and Luxury Advertising V
  • Session 05.05 (Jul 25 15:35-17:05) Global Perspectives in Business-to-Business Marketing II
  • Session 05.06 (Jul 25 15:35-17:05) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights V
  • Session 05.07 (Jul 25 15:35-17:05) 2025 EMAC-GAMMA JOINT SYMPOSIUM
  • Session 05.08 (Jul 25 15:35-17:05) Sustainable Consumption I
  • Session 05.09 (Jul 25 15:35-17:05) Consumer Behavior in the Technological World II
  • Session 05.10 (Jul 25 15:35-17:05) Digital Marketing and Social Media, Business Model and Innovation for Value Creation I
  • Session 05.11 (Jul 25 15:35-17:05) Consumer Behavior on Digital Platforms III
  • Session 06.01 (Jul 25 17:15-18:30) Global Luxury Branding VI
  • Session 06.02 (Jul 25 17:15-18:30) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges VI
  • Session 06.03 (Jul 25 17:15-18:30) New Insights in Digital and AI Advertising VI
  • Session 06.04 (Jul 25 17:15-18:30) Privacy, Security, and Safety in Marketing and Consumer Behavior
  • Session 06.05 (Jul 25 17:15-18:30) Entrepreneurial Marketing / Managerial Decision-Making in Marketing
  • Session 06.06 (Jul 25 17:15-18:30) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights VI
  • Session 06.07 (Jul 25 17:15-18:30) 2025 NZAI-GAMMA JOINT SYMPOSIUM
  • Session 06.08 (Jul 25 17:15-18:30) Sustainable Consumption II
  • Session 06.09 (Jul 25 17:15-18:30) Global Marketing Strategy and Decision Making
  • Session 06.10 (Jul 25 17:15-18:30) Digital Marketing and Social Media, Business Model and Innovation for Value Creation II
  • Session 06.11 (Jul 25 17:15-18:30)
  • Session (Jul 25 18:30-19:00) 2025 GAMMA Invited Fashion Show
  • Session (Jul 25 19:00-22:00) Conference Dinner
  • Session 07.01 (Jul 26 08:00-09:15) Digital Consumer Experience with Innovative Technologies
  • Session 07.02 (Jul 26 08:00-09:15) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges VII
  • Session 07.03 (Jul 26 08:00-09:15) New Insights in Digital and AI Advertising VII
  • Session 07.04 (Jul 26 08:00-09:15) Marketing in General
  • Session 07.05 (Jul 26 08:00-09:15) Contemporary Issues in International Marketing
  • Session 07.06 (Jul 26 08:00-09:15) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights VII
  • Session 07.07 (Jul 26 08:00-09:15) Retail Service Transformation & Consumer Behavior in the Age of Digital Challenges I
  • Session 07.08 (Jul 26 08:00-09:15) Technology-Driven Marketing and Entrepreneurial Innovation in the Challenging Digital Environment I
  • Session 07.09 (Jul 26 08:00-09:15) Arts & Culture Management in the Digital Environment
  • Session 07.10 (Jul 26 08:00-09:15) Digitalization, Technologization and Servitization in the Consumer Market
  • Session 07.11 (Jul 26 08:00-09:15) Fashion Marketing & Management in the Age of Digital Challenge I
  • Session 08.01 (Jul 26 09:25-10:55) Meet the Editors I
  • Session 08.02 (Jul 26 09:25-10:55) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges VIII
  • Session 08.03 (Jul 26 09:25-10:55) New Insights in Digital and AI Advertising VIII
  • Session 08.04 (Jul 26 09:25-10:55) 2025 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM I
  • Session 08.05 (Jul 26 09:25-10:55) New Paradigms of Luxury Consumption and Sustainable Behavior
  • Session 08.06 (Jul 26 09:25-10:55) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights VIII
  • Session 08.07 (Jul 26 09:25-10:55) Retail Service Transformation & Consumer Behavior in the Age of Digital Challenges II
  • Session 08.08 (Jul 26 09:25-10:55) Technology-Driven Marketing and Entrepreneurial Innovation in the Challenging Digital Environment II
  • Session 08.09 (Jul 26 09:25-10:55) Retail Technology & Customer Experience Design
  • Session 08.10 (Jul 26 09:25-10:55) Research Methodologies in Management and Marketing
  • Session 08.11 (Jul 26 09:25-10:55) Fashion Marketing & Management in the Age of Digital Challenge II
  • Session 09.01 (Jul 26 11:10-12:40) Meet the Editors II
  • Session 09.02 (Jul 26 11:10-12:40) Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges IX
  • Session 09.03 (Jul 26 11:10-12:40) Sustainable Consumption and Green Marketing III
  • Session 09.04 (Jul 26 11:10-12:40) 2025 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM II
  • Session 09.05 (Jul 26 11:10-12:40) AI-Driven Personalization: Transforming the Marketing Landscape
  • Session 09.06 (Jul 26 11:10-12:40) Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights IX
  • Session 09.07 (Jul 26 11:10-12:40) Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns
  • Session 09.08 (Jul 26 11:10-12:40) Strategic Market Management
  • Session 09.09 (Jul 26 11:10-12:40) Scarcity in Services
  • Session 09.10 (Jul 26 11:10-12:40) Technology in Service
  • Session 09.11 (Jul 26 11:10-12:40) Fashion Marketing & Management in the Age of Digital Challenge III
  • Session (Jul 26 12:40-14:00) Lunch & Award Ceremony
  • Session 10.01 (Jul 26 14:00-15:30) 2025 Journal of Business Research Workshop: How to Get Published in JBR
  • Session 10.02 (Jul 26 14:00-15:30) 2025 GMA-GAMMA JOINT SYMPOSIUM
  • Session 10.03 (Jul 26 14:00-15:30) Sustainable Consumption and Green Marketing IV
  • Session 10.04 (Jul 26 14:00-15:30) 2025 Safety Management Symposium: Roles of AI in Children’s Safety Management
  • Session 10.05 (Jul 26 14:00-15:30) AI-Enabled Touchpoints
  • Session 10.06 (Jul 26 14:00-15:30) Business Model and Productivity Innovation for Customer Value Creation / Developing Creative and Critical Thinking in Business Class
  • Session 10.07 (Jul 26 14:00-15:30) Stakeholder Management
  • Session 10.08 (Jul 26 14:00-15:30) Operations-Marketing Interface
  • Session 10.09 (Jul 26 14:00-15:30) Consumer Decision Influence: Signaling, Framing, and Priming
  • Session 10.10 (Jul 26 14:00-15:30) The Changing Landscape of Influencer Advertising / Neurobranding: Exploring the Intersection of Neuroscience and Branding / Refocusing on Relationship with AI & Neuromarketing
  • Session 10.11 (Jul 26 14:00-15:30) Contemporary Consumer Online Behaviour
  • Session 11.01 (Jul 26 15:45-17:15) 2025 Tourism Management Workshop: How to Get Published in Tourism Management - Tips from the Editors
  • Session 11.02 (Jul 26 15:45-17:15) 2025 JSMD-GAMMA JOINT SYMPOSIUM I
  • Session 11.03 (Jul 26 15:45-17:15) Sustainable Consumption and Green Marketing V
  • Session 11.04 (Jul 26 15:45-17:15) Marketing Communications I
  • Session 11.05 (Jul 26 15:45-17:15) 2025 SIM-GAMMA JOINT SYMPOSIUM I
  • Session 11.06 (Jul 26 15:45-17:15) Marketing Education
  • Session 11.07 (Jul 26 15:45-17:15) Customer Experience Management
  • Session 11.08 (Jul 26 15:45-17:15) Marketing and New Technologies I
  • Session 11.09 (Jul 26 15:45-17:15) Human-Robot Interaction in Consumer Behavior I
  • Session 11.10 (Jul 26 15:45-17:15) Turning Points in Luxury - An Industry at Crossroads / Communicating Sustainable Luxury in the Challenging Digital Environment
  • Session 11.11 (Jul 26 15:45-17:15) Marketing in the Social World / Marketing Reimagined
  • Session 12.01 (Jul 26 17:25-18:40) Strategic Issues in Retailing and Distribution Channels / The Innovation of Marketing Technology and Consumer Vulnerability
  • Session 12.02 (Jul 26 17:25-18:40) 2025 JSMD-GAMMA JOINT SYMPOSIUM II / 2025 AEMARK-GAMMA JOINT SYMPOSIUM
  • Session 12.03 (Jul 26 17:25-18:40) Sustainable Consumption and Green Marketing IV
  • Session 12.04 (Jul 26 17:25-18:40) Marketing Communications II / Wellness Trends and Marketing
  • Session 12.05 (Jul 26 17:25-18:40) 2025 SIM-GAMMA JOINT SYMPOSIUM II
  • Session 12.06 (Jul 26 17:25-18:40) Destination Image and Biases
  • Session 12.07 (Jul 26 17:25-18:40) Healthcare Services Research
  • Session 12.08 (Jul 26 17:25-18:40) Marketing and New Technologies II / Digital Frontiers in Global Marketing
  • Session 12.09 (Jul 26 17:25-18:40) Human-Robot Interaction in Consumer Behavior II / Social Marketing for Digitalisation - Social impact and Behaviour Change
  • Session 12.10 (Jul 26 17:25-18:40) Business Model and Productivity Innovation for Customer Value Creation / Developing Creative and Critical Thinking in Business Class
  • Session 12.11 (Jul 26 17:25-18:40) Branding and the Sustainability Transformation