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Author
:
Eveliina Mali
Publications
Reinforcement of Brand Relationships in an Omnichannel Environment: a Qualitative Study on Clothing Shopping
Tiina Paananen
,
Tiina Kemppainen
,
Lauri Frank
,
Matilda Holkkola
and
Eveliina Mali
EasyChair Preprint 9173
Keyphrases
Brand Experience
,
Brand relationships
,
clothing retail
,
customer behavior
,
Omnichannel
.
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