Keyword:Omnichannel

Publications
Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, Heikki Karjaluoto and Terhi-Anna Wilska EasyChair Preprint 10841
Reinforcement of Brand Relationships in an Omnichannel Environment: a Qualitative Study on Clothing Shopping Tiina Paananen, Tiina Kemppainen, Lauri Frank, Matilda Holkkola and Eveliina Mali EasyChair Preprint 9173