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Author
:
Fernando Javier Villarreal Salazar
Publications
The Consumer Brand Relationship of Mobile Telephony Services, in Students of the Cesmag University, Pasto Colombia
Willam Alexander Querembás Valencia
and
Fernando Javier Villarreal Salazar
EasyChair Preprint no. 13651
Keyphrases
Conexiones emocionales
,
Fidelización
,
Marca-Consumidor
.
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