This paper examines how self-idealized content on social media influences consumers' well-being and goal pursuit. Through a series of studies, including text mining and experiments, we reveal that self-idealized content portraying unattainable standards negatively impacts self-esteem and well-being, while realistic content fosters more favorable reactions. The research further explores how goal orientation (mastery vs. performance) moderates these effects, showing that individuals with mastery goals respond more positively to realistic content, while performance-oriented individuals engage more with idealized content. Our findings contribute to the literature on social media, goal orientation, and well-being by identifying the conditions under which self-idealized content can harm or support goal pursuit, and suggesting that perceived separation from one's own goals may mirror the perceived distance from an idealized influencer, which affects goal-engagement and well-being.