EasyChair Smart SlideUser guide
Conference: AMSWMC25 (2024 Academy of Marketing Science World Marketing Congress)

This page shows all presentations from this conference published in EasyChair Smart Slide.

Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics

Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics

Bhawani Sharan

When the Link Between Users and Digital Sharing Platform Breaks down: Exploring the User’s Processus of Discontinuance

When the Link Between Users and Digital Sharing Platform Breaks down: Exploring the User’s Processus of Discontinuance

Lien Duong

Presentations in this collection: 2
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