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Author: Zhiying Ben

This page shows all presentations of this author published in EasyChair Smart Slide.

Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation Through Multisensory Website Design

Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation Through Multisensory Website Design

Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg and Vignesh Yoganathan

Presentations in this collection: 1
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