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Author: Marc Kuhn

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“Point-and-Click” – B2B-Customer Loyalty in the Internet. An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”

“Point-and-Click” – B2B-Customer Loyalty in the Internet. An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”

Alina Heinold, Marc Kuhn and Meike Grimme

Presentations in this collection: 1
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