WMC20_CANTERBURY: AMS WORLD MARKETING CONGRESS XX

This page contains an index consisting of author-provided keywords.

A
Achievement-Oriented Behavior	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
Action-based view	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
Advertising	WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT RETHINKING SPONSORSHIP RECOGNITION PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
advertising regulation	STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE
Advertising-in-general	AFRICAN IMMIGRANT CONSUMERS' ATTITUDE TOWARDS ADVERTISING-IN-GENERAL AND IMPACT ON BUYING DECISIONS
Advocates	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
African immigrant	AFRICAN IMMIGRANT CONSUMERS' ATTITUDE TOWARDS ADVERTISING-IN-GENERAL AND IMPACT ON BUYING DECISIONS
Afro-Brazilians	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
ambient temperature	ROLE OF TEMPERATURE ON VARIETY-SEEKING BEHAVIOR
Anger	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS
Applications "apps	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
Assimilation effect	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
At-Risk Gamblers	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Attention	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
Attitude towards ad	PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
Attitude towards brand	PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
attitudes toward advertisement	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
attitudes toward advertising	ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM
attitudes toward the external sponsor	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
Attitudinal loyalty	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY
Attitudinal reciprocity	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
attraction cluster equity	HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES
attraction diversity index	HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES
attribution theory	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
Augmented Reality	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
authenticity	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION
B
B2B Buyer-seller	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
B2B Pricing	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
B2B Supplier-Customer Relationship	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
Behavioral loyalty	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY
Behavioral pricing	AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE
benign envy	THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES
Big Data	STRUCTURED ABSTRACT: RESEARCHING THE EVER CHANGING WORLD: REFLECTIONS ON BIG DATA AND QUESTIONS FOR RESEARCHERS IN MARKETING
Blockers	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
boomerang effect	WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT
Brand affect	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Brand attachment	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Brand attitudes	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES CREATIVE AUDIENCES: COMPARING THE EFFECTS OF USER GENERATED ADVERTISING AND FIRM GENERATED ADVERTISNG ON BRAND ATTITUDES
brand awareness	MULTIPLE SPORTS SPONSORSHIPS: IS MORE ALWAYS BETTER?
Brand Community	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Brand Culture	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Brand engagement	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Brand enhancement behaviors	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Brand Equity	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Brand experience	AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT
Brand loyalty	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY
Brand management	VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT
brand personality	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Branding	AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT
Brexit	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
Buying behavior	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
C
Capability	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
Celebrity-endorsement	INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS
certification of events	THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Champagne	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Charging Services	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Charitable giving	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
Charity	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY?
chatbots	HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION
China	ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM
Climate change	SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS
Co creation	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Co-creation	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Communications	RETHINKING SPONSORSHIP RECOGNITION
Community	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Community Activity	CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
Community based brand equity	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Company Social Responsibility	MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR
Competitive strategy	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
complexity	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Compulsive buying	DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES
Conjoint analysis	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
Connected store	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
construct measurement -reliability and validity issues	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
Consumer Agency	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Consumer attitude	MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR
Consumer behavior	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
Consumer Behaviour	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Consumer empowerment	EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
Consumer impulsiveness	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Consumer misbehavior	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION
Consumer Omni-channel Motivation	SCREEN'S SHARING IN A SHOPPING PROCESS: MOTIVATIONAL DISPOSITION AND PERCEIVED CONTEXT INCENTIVES
Consumers' attitudes	AFRICAN IMMIGRANT CONSUMERS' ATTITUDE TOWARDS ADVERTISING-IN-GENERAL AND IMPACT ON BUYING DECISIONS
consumption	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY
content analysis	STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
context-mechanism-outcome	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Cooperation	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
Coordination	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
corporate social responsibility	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
Cosmetics	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
country personality	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY
creating value through marketing	CREATING VALUE FOR PUBLIC ENTITIES THROUGH MARKETING
Creative audiences	CREATIVE AUDIENCES: COMPARING THE EFFECTS OF USER GENERATED ADVERTISING AND FIRM GENERATED ADVERTISNG ON BRAND ATTITUDES
Creativity	TASTE PERCEPTION AND CREATIVITY The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
Credibility	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
Critical review	EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
Crowdscouring	CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
Crowdsourcing	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing
CSR reporting	A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS
Cultural Capital	INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR
cultural heritage tourism	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Culture	CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS
Culture of targeting	THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
Customer Behavior	AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD
Customer Discovery	EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY
Customer empowerment	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Customer engagement	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
Customer engagement behavior	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Customer information sharing	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Customer orientation behavior	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Customer Perceived Risk	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Customer return	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
customer satisfaction	HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION
D
Dairy Firm	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
DATA ANALYSIS	THE TRANSFORMATION OF GLOBAL BRANDS
Data Envelopment Analysis	STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
data ethics and data integrity	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
Deep acting	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Design Thinking	EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY
Destination values	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
developing economies	SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES
Digital marketing	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Digital media	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
Discovery	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
Discrimination	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
Distributive Justice	TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING
Doctoral Colloquium	UNTANGLING THE COMPLEXITY OF THE VALENCE OF ACTOR ENGAGEMENT: CONCEPTUAL FOUNDATIONS, PROPOSITIONS AND RESEARCH DIRECTIONS
Donate intention	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
Donation attitude-behaviour gap	INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS
Double jeopardy	AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR
E
E-commerce	FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY
economic animosity	CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES?
Economic Satisfaction	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
Effectiveness	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
efficiency measurement	STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
Electric Vehicles	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Electroencephalogram	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
electronic word-of-mouth	THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES
emerging market	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT
Emotion	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Emotions	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK? SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS
Employee brand-building behaviors	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Employee engagement behavior	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Empowerment	EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
Empowerment to create	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
Empowerment to select	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
Engagement	FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING UNTANGLING THE COMPLEXITY OF THE VALENCE OF ACTOR ENGAGEMENT: CONCEPTUAL FOUNDATIONS, PROPOSITIONS AND RESEARCH DIRECTIONS
Entrepreneurship	EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY
environmental attitudes	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
environmental behavioral intentions	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
environmental impacts	THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
environmental intervention	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Environmental Orientation	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
Ethical Consumption	FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY
Ethical decision-making	ETHICAL CONCERNS OF UN(SUSTAINABLE) STAKEHOLDERS: A RE-EXAMINATION OF STAKEHOLDER THEORY IN SUSTAINABLE DECISION-MAKING
Ethics	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR
event impacts	THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Event Study	ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES
event support	THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Experiential	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
Experiential Learning	EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW
Experiment	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Experimental design	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
experimental study	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
Expert Reviewers	SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS
external validity	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
Eye-Tracking	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
F
fan resistance	WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
Fear Appeal	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Firm Market Value	ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES
Firm Value	MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
Food Consumption	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
food decisions	TASTE PERCEPTION AND CREATIVITY
food perception	IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE
Formative Scale	FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY
future discounting	THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT
Fuzzy Front-End	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
G
Gamification	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
general country image	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY
general product attitude	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY
GLOBAL BRAND	THE TRANSFORMATION OF GLOBAL BRANDS
Global Reporting Initiative	A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS
globalization	WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
Governmental Policies	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
GPS Data	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Green marketing	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES
Grocery retailing	AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR
Guilt	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS
Guilt induction	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS
H
Halal Labeling	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Health care	CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS
Healthcare	INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR
Heartrate	PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
Hedonic products	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Help-Seeking	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Heterogeneous Beliefs	MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
Heuristic theory	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Hope	SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS
Human Values	CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS
hybrid organizations	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES
Hybridization	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Hypercompetitive environment	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
I
Idea Generation	CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
identity	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY
Identity Marketing	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Ideology	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
impact of brand familiarity and attachment	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
implicit attitude	CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES?
Impulse buying	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Impulsive buying	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Impulsiveness	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
In-store stimuli	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
India	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
industry-wide crises	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
Information cue	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Information order effect	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
Information processing	AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE
Innovation	NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY
innovative and transformative marketing	CREATING VALUE FOR PUBLIC ENTITIES THROUGH MARKETING
Innovativeness	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
Insights to why manuscripts get rejected	SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS
institution theory	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
integrated promotions	MULTIPLE SPORTS SPONSORSHIPS: IS MORE ALWAYS BETTER?
Interaction quality	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
INTERBRAND	THE TRANSFORMATION OF GLOBAL BRANDS
Internal Branding	INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR
internationalization	WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
Internet compulsive buying tendency	DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES
Involvement	WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
J
Journal review process	SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS
K
Kuan Im	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND
L
Language effect	THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
Leader-Member Exchange	INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR
Learning	EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY
legitimacy	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
Licensing Regulation	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Logistics Service Quality	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
logo-brand perceived congruence	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
longitudinal impact of change	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
Longitudinal research	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
Loyalty	AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR
M
M-commerce	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
M-purchase	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
macromarketing	MACRO-MARKETING SAVING THE WORLD...
malicious envy	THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES
Market Orientation	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
Marketing	HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
marketing for public entities	CREATING VALUE FOR PUBLIC ENTITIES THROUGH MARKETING
Marketing Research	FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING STRUCTURED ABSTRACT: RESEARCHING THE EVER CHANGING WORLD: REFLECTIONS ON BIG DATA AND QUESTIONS FOR RESEARCHERS IN MARKETING DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
marketing strategy	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Marketing theory	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
marketing/development	STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
Media consumption	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
Mehrabian and Russel	HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT
mental imagery	WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT
Merchandising	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Message Frame	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
meta-analysis	HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT
Methodology	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
micro-enterprises	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES
Millennials	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
Mixed Logit	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Mobile	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Mobile commerce	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Mobile purchase	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Moderation Effect	MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
Motivation	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
Motivations	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
motives	THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS
Multi-Group Analysis	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Multichannel	AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR
Multidisciplinary	EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
Multilingual	THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
music tempo	IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE
Muslim Market	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Mystery creation	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
Mystery solving	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
N
Neuro Marketing	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Neurological Investigation	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
New product program	NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS
New Product Success	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
Newspaper	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
NFL	WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
NGO	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
Non-Economic Satisfaction	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
non-profit sector	STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE
nongovernmental organization marketing	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Norm violations	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS
not-for-profit organization marketing	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
not-for-profit organizations	STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
O
offensive advertising	STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE
omnichannel	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
Omnichannel experience	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
On-Demand	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
Online consumer	DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES
Open Innovation	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing
Opportunism	TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING
Organization Agility	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
Organization Learning	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
P
Package design	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Packaging	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
PAD	HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT
Partitioned price	AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE
perceived organizational behavior	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
Performance	ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE
Personal Branding	ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE
Personal values	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
Phygital experience	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Phygital Shopping Incentive	SCREEN'S SHARING IN A SHOPPING PROCESS: MOTIVATIONAL DISPOSITION AND PERCEIVED CONTEXT INCENTIVES
Physical Screen Sharing Behavior	SCREEN'S SHARING IN A SHOPPING PROCESS: MOTIVATIONAL DISPOSITION AND PERCEIVED CONTEXT INCENTIVES
Physiological indicator	PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
pilgrimage	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY
place attachment	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Playfulness	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
pleasure-arousal-dominance	HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT
PLS	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
PLS-SEM	FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY
Poetry	EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW
Political Marketing	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
Positioning	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY?
Positive behavior change	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?
Power	EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
practitioner	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Price Demands	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
Price fairness	AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE
Price Pressure	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
pro-environmental campaign	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
pro-environmental choice	THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT
Process control	TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING
process evaluation	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Product Category	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Product evaluation	THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
Product Involvement	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
Product judgment	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
Product Returns	AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD
Product strategy	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
product temperature	ROLE OF TEMPERATURE ON VARIETY-SEEKING BEHAVIOR
product typicality	CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES?
Product-Service System	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Prosocial behavior	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
Purchase Intention	MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
purchase intentions	IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE
Q
QCA	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
Qualitative	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
Questions	STRUCTURED ABSTRACT: RESEARCHING THE EVER CHANGING WORLD: REFLECTIONS ON BIG DATA AND QUESTIONS FOR RESEARCHERS IN MARKETING
R
Racial Prejudice	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
radical logo change	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
Rap video	EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW
realist evaluation	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Rebuilding	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Rebuilding Relationship Quality	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
Reckless Drivers	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Regulatory Focus	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Relational energy	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY
Relationships	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
Religious cognition	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?
Resource disintegration	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION
resource usage	STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
resources and capabilities	A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS
Retail	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD
Retail marketing	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
return policy leniency	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
Reverse Supply Chain	FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS
Rituals	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
Road Safety	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
S
S-D logic	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION
sacred and profane	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY
Sales Force Management	ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE
Sales promotions	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
sample and data quality issues	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
Scale development	DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES
Schwartz values theory	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
secondary versus primary data issues	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
segmentation	HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES
Self-congruence	VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY
self-congruity	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY
Self-construal	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Self-identification	INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS
Self-regulation	INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS
Self-service Technologies	ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES
semiotics	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
sensory marketing	IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE
sensory perception	TASTE PERCEPTION AND CREATIVITY
Servant leadership	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND
Service delivery behaviors	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Service satisfaction	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY
Service-Dominant Logic	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Services	UNTANGLING THE COMPLEXITY OF THE VALENCE OF ACTOR ENGAGEMENT: CONCEPTUAL FOUNDATIONS, PROPOSITIONS AND RESEARCH DIRECTIONS
Servicescapes	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Shopper	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
Shopper Behavior	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Shopping experience	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Shopping mall	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Shopping path	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
signaling theory	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
skepticism	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
Social approval	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
Social Identity Theory	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Social Marketing	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Social marketing campaigns	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH? SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS
Social media	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
social networking site	THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES
Social recognition	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
special session	MACRO-MARKETING SAVING THE WORLD...
Spirituality	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR
Sponsorship	RETHINKING SPONSORSHIP RECOGNITION
Sport	RETHINKING SPONSORSHIP RECOGNITION
sports fans	WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
sports sponsorships	MULTIPLE SPORTS SPONSORSHIPS: IS MORE ALWAYS BETTER?
Stakeholder theory	ETHICAL CONCERNS OF UN(SUSTAINABLE) STAKEHOLDERS: A RE-EXAMINATION OF STAKEHOLDER THEORY IN SUSTAINABLE DECISION-MAKING
Stereotypes	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
Store Satisfaction	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY
strategic change	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Strategic emphasis	NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS
Strategy Development	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
Structural Equation Modelling	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
subjective well-being	THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT
success factors	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES
Supplier-OEM Relationship	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
Supply Chain	FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS
supply chain management	SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES
Supply Chain Orientation	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
supply chains	THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS
Surcharge	AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE
Sustainability	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES ETHICAL CONCERNS OF UN(SUSTAINABLE) STAKEHOLDERS: A RE-EXAMINATION OF STAKEHOLDER THEORY IN SUSTAINABLE DECISION-MAKING SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS MACRO-MARKETING SAVING THE WORLD... EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW
Sustainability marketing	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES
Sustainable development	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES
Sustainable marketing	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES
Sustainable Supply Chains	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
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Targeting	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
Teaching	FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS
Team-Based Learning	FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING
Technology	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
Technology adoption	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
Technology-enabled tools	ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE
technology-mediated communication	HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION
Television	DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
Thailand	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND
Theory of document content	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
Tightness-looseness	CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS
Timing	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
Top Management Support	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
TopDog	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY?
transforming economies	ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM
Transitional servicescapes	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Treatment of customers	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND
Treatment of employees	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND
trust	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS
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Underdog	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY?
Unfolding analysis	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
Unplanned buying	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
USA	AFRICAN IMMIGRANT CONSUMERS' ATTITUDE TOWARDS ADVERTISING-IN-GENERAL AND IMPACT ON BUYING DECISIONS
user-generated-advertising	CREATIVE AUDIENCES: COMPARING THE EFFECTS OF USER GENERATED ADVERTISING AND FIRM GENERATED ADVERTISNG ON BRAND ATTITUDES
UTAUT	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS
Utilitarian product	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
Utilitarian products	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Utilitaristic	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY
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Valence	CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
Value co-destruction	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION
Value congruence	VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY
Values	VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY
variety-seeking behavior	ROLE OF TEMPERATURE ON VARIETY-SEEKING BEHAVIOR
Verbal tone	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
Vietnam	ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM
visceral cues	WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT
Voter Behaviour	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
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Web 2.0	EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW
Website Environments	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing
Word choice	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE

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