WMC20_CANTERBURY: AMS WORLD MARKETING CONGRESS XX

A
Aarndt, Aaron	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY?
Adams, Frank G.	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
Ahmed, Pervaiz	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Aktan, Murat	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY
Alford, Bruce L.	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION
Ali, Md Yunus	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Alimamy, Saifeddin	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Alonso Dos Santos, Manuel	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
Amoako, George	ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE
Armannsdottir, Guja	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
Auxtova, Kristina	STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE
B
Babin, Barry	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
Babin, Laurie	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Bachouche, Hajer	TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
Badot, Olivier	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Bakshi, Madhupa	MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
Balabanis, George	CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES?
Ballantine, Paul W.	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES
Belghiti, Sara	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Bellavance, François	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Bentham, Catherine Frethey	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
Bhattacharya, Manali	MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR
Bicho, Marta	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES
Blankson, Charles	AFRICAN IMMIGRANT CONSUMERS' ATTITUDE TOWARDS ADVERTISING-IN-GENERAL AND IMPACT ON BUYING DECISIONS
Bojorges Moctezuma, Natasha Patricia	ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Borges, Adilson	IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE
Boyle, Brett	MULTIPLE SPORTS SPONSORSHIPS: IS MORE ALWAYS BETTER?
Brennan, Mary	STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE
Brockett, Patrick	STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
Brown, James	TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING
C
Campo, Katia	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Cao, Joanne T.	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT
Carlos, Ferro	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
Celhay, Franck	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Chang, Yu-Yin	THE TRANSFORMATION OF GLOBAL BRANDS
Chao, Paul	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY
Chaudhuri, Malika	NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS
Chebat, Jean-Charles	ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Chen, Chris	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Chen, Shijiao	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
Chen, Yue-Yang	DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES
Choi, Seongwon	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY
Chou, En-Yi	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Christie, Lorna	THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT
Chu, Chih-Ying	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES
Chu, Rongwei	PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
Chugh, Richa	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
Colin, Delphine	FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY
Confente, Ilenia	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
Cornwell, T. Bettina	RETHINKING SPONSORSHIP RECOGNITION
Cowan, Kirsten	WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT
Crosno, Jody	TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING
Crouch, Roberta	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Cuilty, Emily	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
Cuny, Caroline	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
D
De Vos, Svetlana	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Deans, Kenneth	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Denis, Etienne	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
Dhawan, Puja	INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR
Doyle, Jason	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
Dudik, Anna	A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS
Durmusoglu, Serdar	NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS
E
Esper, Terry L.	THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS
Espinosa, Jennifer A.	HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT
F
Favier, Manon	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Ferreira, Fernando A. F	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES
Finsterwalder, Joerg	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Flicker, Marcia H.	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
Fornerino, Marianela	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
Frankel, Robert	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
G
Gabler, Colin B.	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
Ganglmair-Wooliscroft, Sanna	MACRO-MARKETING SAVING THE WORLD...
Gao, Hongzhi	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
Garrido-Morgado, Álvaro	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Ge, Jiaoju	MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
George, Babu	HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES
Glassman, Myron	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY? THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
Gnoth, Juergen	AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK
Golden, Linda L.	RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
Golicic, Susan	SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES
González-Benito, Óscar	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Gopinath, Mahesh	DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY? THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
Gregory-Smith, Diana	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Griffin, Mitch	SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS
Grisolía, Jose	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Grobert, Julien	ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE?
Guidry Moulard, Julie	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS
Guizzardi, Andrea	THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Gárate, Bryan	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
H
Hall, Michael	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Harris, Patricia	AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR
Harvey, John	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
Hazen, Benjamin	SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES
Heller, Jonas	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?
Henke Jr., John	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
Henthorne, Tony	FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES
Herk, Hester Van	CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS
Hiraki, Ikumi	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Hirunyawipada, Tanawat	NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS
Hong, Yoonah	TASTE PERCEPTION AND CREATIVITY
Hoonsopon, Danupol	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
Huang, Hui-Ling	DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES
Huh, Young Eun	TASTE PERCEPTION AND CREATIVITY
I
Ilicic, Jasmina	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Im, Subin	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing
Im, Subin	CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
J
Jack, Eric	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY
Jahn, Steffen	RETHINKING SPONSORSHIP RECOGNITION
Jara, Mariela	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
Jeesha, Krishnan	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Jeong, Yoonyoung	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing
K
Kachersky, Luke	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
Kahiya, Eldrede	WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
Kemper, Joya	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES MACRO-MARKETING SAVING THE WORLD...
Kennedy, Ann-Marie	MACRO-MARKETING SAVING THE WORLD...
Kincaid, Andrew	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
Kirchner, Theresa	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR
Kluppel Strobel, Caroline	AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT
Knight, John	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
Krey, Nina	EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL
Kundu, Dr. Amit	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
Kunkel, Thilo	GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME
L
Lages, Carmen	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS
Lagomarsino, Maria	SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS
Landers, V. Myles	GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY
Lassk, Felicia	FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING
Leach, Mark	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
Lee, Julie	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
Leijen, Ingmar	CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS
Lemarié, Linda	SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION
Lemoine, Jean-François	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Li, Loic	UNTANGLING THE COMPLEXITY OF THE VALENCE OF ACTOR ENGAGEMENT: CONCEPTUAL FOUNDATIONS, PROPOSITIONS AND RESEARCH DIRECTIONS
Liang, Hawyi	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES
Lichrou, Maria	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY
Lin, Cheng-Yu	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Lin, Hung-Ming	ROLE OF TEMPERATURE ON VARIETY-SEEKING BEHAVIOR
Lin, Jiun-Sheng Chris	LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES
Lin, Ying-Ching	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Liu, Annie H	FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?
Liu, Matthew	CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES? A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
Lord, Justin	AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD
Lowe, Ben	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Lunde, Matthew	ETHICAL CONCERNS OF UN(SUSTAINABLE) STAKEHOLDERS: A RE-EXAMINATION OF STAKEHOLDER THEORY IN SUSTAINABLE DECISION-MAKING
M
Majumdar, Dr. Ramanuj	TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS
Malefyt, Timothy De Waal	HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS
Manika, Danae	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Mariani, Marcello M.	THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Martos-Partal, Mercedes	STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS?
Mather, Damien	TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS
McElroy, Dave	A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Michael Hall, C.	SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES
Mora-Avila, Paulo	CREATIVE AUDIENCES: COMPARING THE EFFECTS OF USER GENERATED ADVERTISING AND FIRM GENERATED ADVERTISNG ON BRAND ATTITUDES
Moufahim, Mona	PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY
Mulki, Jay	FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING
N
Nagai, Ryunosuke	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Nakamura, Sena	PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET
Nikolaeva, Ralitza	EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS
Northey, Dr Gavin	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?
Nyer, Prashanth	THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC
O
Ochs, Adeline	THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION
Okpattah, Bernard	ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE
Ono, Akinori	THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES
Onzo, Naoto	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Ortinau, David J.	SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE
P
Padin, Carmen	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
Paluch, Stefanie	HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION
Pantin-Sohier, Gaelle	IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS
Pantoja, Felipe	IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE
Parameswaran, Ravi	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
Parente, Juracy	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
Payan, Janice	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
Pehlivan, Ekin	STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS
Peterson, Mark	MACRO-MARKETING SAVING THE WORLD... EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW
Peterson, Robert	CREATING VALUE FOR PUBLIC ENTITIES THROUGH MARKETING
Peucheux, Claude	WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING
Phau, Ian	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
Pich, Christopher	MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM
Pisharodi, R. Mohan	A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE
Pitt, Christine	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
Pounders, Kate	EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS
Powers, Thomas	THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD
Prashant, Mishra	MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET
Prayag, Girish	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT
Prior, Dr. Daniel	INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR
Prothero, Andy	MACRO-MARKETING SAVING THE WORLD...
Purani, Keyoor	CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT
Puriwat, Wilert	STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR
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Qian, Lixian	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Quester, Pascale	INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS.
Quinton, Sarah	STRUCTURED ABSTRACT: RESEARCHING THE EVER CHANGING WORLD: REFLECTIONS ON BIG DATA AND QUESTIONS FOR RESEARCHERS IN MARKETING
R
Reyes-Mercado, Pável	DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR
Reynolds, Nina	STRUCTURED ABSTRACT: RESEARCHING THE EVER CHANGING WORLD: REFLECTIONS ON BIG DATA AND QUESTIONS FOR RESEARCHERS IN MARKETING
Riahi Pour, Parichehr	INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS
Rindfleisch, Aric	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
Roenjun, Jitnisa	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND
Roten, Yonathan Silvain	SCREEN'S SHARING IN A SHOPPING PROCESS: MOTIVATIONAL DISPOSITION AND PERCEIVED CONTEXT INCENTIVES
Russo, Ivan	UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS
S
Saavedra, Axiel	THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING
Sabri, Ouidade	EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH
Sanchez-Lopez, Alizabeth	EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY
Scaife, Wendy	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Schwaiger, Manfred	FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY
Shakhiry, Raida	AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT
Shi, James Gui Cheng	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
Shimizu, Ryosuke	THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES
Shoham, Aviv	SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS
Silva Junior, Adelson	PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET
Singh, Simran Nvinderjit	Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
Sneddon, Joanne	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
Sonnenberg, Nadine	THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT
Soopramanien, Didier	THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA
Soutar, Geoff	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
Speece, Mark	ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM
Su, An-Ni	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Suh, Taehyun	CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE
Sullivan Mort, Gillian	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Svensson, Goran	ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS
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Teah, Min	A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION
Thornton, Ladonna M.	THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS
Togawa, Taku	SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL
Tombs, Alastair	THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE
Treen, Emily	CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE
Trombetti, Emma	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN
Tseng, Ting-Hsiang	CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES? PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA
U
Usuriaga, Daniela	AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR
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van der Veen, Gerrita	VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY
van Esch, Dr Patrick	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?
Vanheems, Regine	SCREEN'S SHARING IN A SHOPPING PROCESS: MOTIVATIONAL DISPOSITION AND PERCEIVED CONTEXT INCENTIVES
Voorn, Ronald	VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY
W
Wang, Gang	MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
Wang, Sheng-Hui	IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY
Wang, Shuo	AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE
Wang, Wanyu	MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE
Weerawardena, Jay	THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING
Wells, Victoria	LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION
Williams, Alvin	FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES
Wooliscroft, Ben	MACRO-MARKETING SAVING THE WORLD...
Wu, Chung-Yueh	SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES
Wuenderlich, Nancy	HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION
Y
Yang, Shun	RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?
Ye, Sheng	PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES
Youn, Nara	The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE TASTE PERCEPTION AND CREATIVITY
Z
Zhang, Lei	STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY

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