View: session overviewtalk overview
CONFERENCE VENUE
Ted Rogers School of Management at Ryerson University
55 Dundas Street West,
Toronto, Ontario
M5G 2C5
Note: There is no need to sign up in advance for the workshops. Participation in the workshops are included in the regular registration rate.
LOCATION: TRS 1-148 & 1-150 TRSM Commons - 7th Floor
09:00 | Introduction to Social Media Network Analysis with NodeXL and netnography ABSTRACT. An introduction and practical workshop for Social Network Analysis (SNA) and netnography. Please note that previous experience of the topic is not required. Networks are a data structure commonly found in any social media service that allows populations to author collections of connections. The Social Media Research Foundation's NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application. With NodeXL, network charts become as easy to create as pie charts. Recent research created by applying the tool to a range of social media networks has already revealed the variations in network structures present in online social spaces. A review of the tool and images of Twitter, flickr, YouTube, Facebook and email networks will be presented. The workshop provides an overview of SNA via NodeXL and demonstrates through theory and practical case studies its application to research, particularly on social media and digital interaction and behaviour records. We also consider the ways in which SNA can be blended with other social media analysis methods such as netnography to create powerful insights from quantitative and qualitative data sets. The workshop will be interactive and there will be opportunities for anyone with a PC laptop to use NodeXL in the workshop. For everyone else, there will be an opportunity to analyse and even create networks to demonstrate how SNA can be used for real world research to unlock the power of social media data. |
09:00 | COSMOS – Democratising Access to Twitter Data ABSTRACT. Before the workshop, participants are asked to register for access to the software here: http://socialdatalab.net/COSMOS Please note that COSMOS works on Mac OS X and Ubuntu, not Windows. We are working on a web-based version to overcome these issues, and this will be released soon. The COSMOS platform, developed and maintained by the Social Data Science Lab at Cardiff University UK (http://socialdatalab.net/), has been developed to provide non-technical researchers with easy access to Twitter data. It is available at no cost to academic and not-for-profit organisations and allows researchers to collect live data from the Twitter API either as a random 1% sample (the ‘sprinkler’) or based on specific keywords. Unlike some social media data gathering tools, COSMOS uses a visual interface, and allows researcher to filter their data further for exporting in a variety of formats. Alternatively, using its intuitive drag and drop system, users can analyse their data in the platform through plotting tweets on maps, creating graphs, visualising networks and creating word clouds. Simple sentiment analysis (using SentiStrength) is also embedded in the platform. In this interactive tutorial Sloan will demonstrate how to use COSMOS to:
Participants will be encouraged to start their own collections and experiment with their own data. |
09:00 | Using web browsing history data to study social media use ABSTRACT. The tutorial will show participants what social media data are available in the web browsing history datasets on all web browsers and provide a hands-on tutorial on basic analysis of the data which can be integrated into quantitative or qualitative projects. The half-day tutorial will begin with a discussion of informed consent, featuring the data collection tool developed by Menchen-Trevino, Web Historian (2016), which was designed to collect such data using an interactive educational informed consent process and integrate multiple methods from surveys and experiments to ethnographies. Participants may use their own web browsing history in the tutorial, or a demo dataset. The tutorial will end with a broader discussion of privacy and research ethics based on our experiences analyzing our own data, and a general framework for doing so (see Menchen-Trevino, 2018). Please bring your laptop to fully participate in this workshop. For more technical details, please see this page. |
LOCATION: TRS 1-148 & 1-150 TRSM Commons - 7th Floor
14:00 | Mining Text, Survey, Twitter & RSS Data Using DiscoverText ABSTRACT. Participate in this workshop to learn how to use DiscoverText build custom machine classifiers for sifting free text, emails, survey responses, Twitter data, RSS feeds, and more. Each participant will receive a gratis Special Enterprise Account good for a group of 10 users for 90 days. Please email stu@texifter.com to request a license key in advance of the workshop.
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LOCATION: TRS 1-148 & 1-150 TRSM Commons - 7th Floor
Location: Ryerson University Social Media Lab, 10 Dundas St E, Suite #1002 (10th floor), Toronto, ON, M5B 2G9
Light food and wine will be served
Agenda
- 5:45 - 6:40pm Tour of the Social Media Lab, featuring demos and presenations by the Lab's members
- 6:40 - 6:55pm Welcome Remarks from Anatoliy Gruzd and Philip Mai (Social Media Lab Co-Directors)
- 6:55 - 7:00pm Jaigris Hodson (Poster Chair) - "1-Minute Madness" Poster Introduction
- 7:00 - 8:00pm Poster presenters will introduce their work in the “1-Minute Madness” format (optional)