GBATA 2026 CONFERENCE: GBATA 26TH ANNUAL INTERNATIONAL CONFERENCE
PROGRAM

Days: Tuesday, July 14th Wednesday, July 15th Thursday, July 16th Friday, July 17th

Tuesday, July 14th

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Wednesday, July 15th

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09:00-10:30 Session CM1: AI and Digital Ecosystems: Transforming Strategy, Service, and Sustainability
Chair:
Sheri L. Mackey (University of Tennessee Knoxville, United States)
Discussant:
Anna Johanna Catharina Womack (Durban University of Technology, South Africa)
Location: Room A
09:00
Juergen Muehlbacher (Vienna University of Business and Economics, Austria)
Hospitality and Networking (abstract)
09:18
Phindile R. Nene (University of South Africa, South Africa)
Nthabiseng V. Moraka (University of South Africa, South Africa)
Is Artificial Intelligence a Threat to the Organisation’s Financial Sustainability? (abstract)
09:36
Katerina Lamprakopoulou (University of Peloponnese, Greece)
Nikolaos Voros (University of Peloponnese, Greece)
Christos P. Antonopoulos (University of Peloponnese, Greece)
Evanthia Faliagka (University of Peloponnese, Greece)
Tanya Politi (University of Peloponnese, Greece)
From Communication to Impact: Strategic Knowledge Transfer & Innovation Capacity Building in European Research and Technology Ecosystems (abstract)
09:54
Sofya Malik (University of East London, UK)
Conversational Agents in Service Contexts: A Literature Review (abstract)
09:00-10:30 Session MK1: Human-Centric Marketing in the Digital Age: From AI and Algorithms to Employee Well-Being
Chair:
Isolde Lubbe (University of Johannesburg, South Africa)
Discussant:
Ilse Struweg (University of Johannesburg, South Africa)
Location: Room B
09:00
Nicole Cunningham (University of Johannesburg, South Africa)
Drivers of Student Attitudes Towards ChatGPT: The Role of Human Likeness and Expectancy (abstract)
09:18
Samar Ghurab (University of Cumbria, UK)
Wilson Ozuem (University for the Creative Arts, UK)
Understanding the Influence of User-Generated Content on Sustainable Fashion Consumption (abstract)
09:36
Serdar Yildiz (Anadolu University, Turkey)
Begüm Demir (Anadolu University, Turkey)
From Algorithmic Awareness to Advertising Avoidance: The Role of Privacy Concerns and Privacy Fatigue (abstract)
09:54
Mariana Ribeiro (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Alzira Marques (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Pedro Manuel do Espírito Santo (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
The Impact of Internal Marketing on Employee Happiness, Team Cohesion, and Individual Performance (abstract)
09:00-10:30 Session MK2: Digital Dialogues: Consumer Co-Creation, Immersive Tech, and Brand Identity
Chair:
Frédéric Jallat (ESCP Business School (Paris & London), France)
Discussant:
Samuel Ayertey (University of Cumbria, UK)
Location: Room C
09:00
Marius Wait (University of Johannesburg, South Africa)
Generation Z’s Augmented Reality Expectations: Impact on Satisfaction and Subsequent Behaviour (abstract)
09:18
Ashley Olivier (North-West University, Vanderbijlpark Campus, South Africa)
Luzaan Hamilton (North-West University, Vanderbijlpark Campus, South Africa)
Understanding the Antecedents of Perceived Value in Online Retail Stores Among Generation Y Consumers (abstract)
09:36
Chantel Muller (North-West University, South Africa)
Drivers of Wrist-Worn Wearable Adoption Among South African Youth: A Comparative Analysis of User Experience and Brand Preference (abstract)
09:54
Viwe Nongudlu (University of Fort Hare, South Africa)
Ayanda Pamella Deliwe (University of Fort Hare, South Africa)
The Use of User-Generated Content in Shaping Brand Image (abstract)
09:00-10:30 Session TO1: Beyond the Brochure: Innovating Experiences and Heritage in Modern Tourism
Chair:
Michelle Gordon (Penn State Greater Allegheny, United States)
Discussant:
Kgashane Stephen Nyakala (Tshwane University of Technology, South Africa)
Location: Room D
09:00
Yamen Koubaa (FERRANDI Paris School of Culinary Arts and Hospitality Management, France)
Leveraging Odor Intensity to Enhance Food Retailing and Service Experiences (abstract)
09:18
Beverly Maki Ntshabeleng (Tshwane University of Technology, South Africa)
Exploring Indigenous Culinary Practices as Intangible Cultural Heritage in South Africa (abstract)
09:36
Azraa Jamie (University of Cape Town, South Africa)
Caitlin Seales (University of Cape Town, South Africa)
Zahra Pakdoust (University of Cape Town, South Africa)
Nkosivile Madinga (University of Cape Town, South Africa)
Lebogang Mototo (University of Cape Town, South Africa)
Siphiwe Dlamini (University of Cape Town, South Africa)
From Environmental Concern to Travel Action: Examining Factors Driving Eco-Tourism Intentions Towards South Africa (abstract)
09:54
Jacqueline Mangwane (Tshwane University of Technology, South Africa)
Managing Contested Heritage: Strategic and Ethical Challenges in Dark Tourism Governance - A Critical Secondary Data Review (abstract)
10:12
Asterios Stroumpoulis (University of Piraeus, Greece)
Ioannis Katsanakis (University of Piraeus, Greece)
Evangelia Rapti (University of Piraeus, Greece)
Designing Data-Driven Smart Tourism Ecosystems: A User-Centered Requirements, Stakeholder Co-Creation, and KPI Evaluation Framework from the GreCO Project (abstract)
10:30-11:00Coffee Break
11:00-12:30 Session SP1: Plenary Session-Critical and Strategic Perspectives: Shaping the Future of Global Business and Technology
Chair:
Dr. N. Delener (Global Business and Technology Association (GBATA), United States)
Discussant:
Panagiote G. Tsolis (Hellenic American University, Greece)
11:00
George Stroumboulis (CEO, CO-FOUNDER, IDEOLI GROUP, INC., Greece)
From Local to Global: How to Scale a Business Across 30+ Countries (abstract)
11:30
Ioannis Mostrios (CEO & Founder, OLI Sports Tourism, Greece)
Repositioning Tourism in Greece and Beyond for the Future through Sports Tourism (abstract)
12:00
Tasos Vasios (Co-Founder & Head of Compliance, KIVON, Greece)
From Compliance to Competitive Advantage: How Regulation Shapes Innovation, Trust, and Sustainable Growth (abstract)
Discussant: Susana Rodrigues
12:30-13:30Lunch Break
13:30-15:00 Session IS1: Bridging Divides: Technology, Equity, and Workforce Integration in Education
Chair:
Geoff A. Goldman (University of Johannesburg, Kingsway Campus, South Africa)
Discussant:
Bukelwa Mbinda (Durban University of Technology, South Africa)
Location: Room A
13:30
Rami Alsaber (St. John’s University, United States)
AI-Assisted Project-Based Learning as a Pathway to Scientific Literacy for Non-Stem Majors (abstract)
13:48
Mnqobi Banele Njoko (University of Limpopo, South Africa)
Modula Marcia Soana (University of Limpopo, South Africa)
Mankolo Xaverine Lethoko (University of Limpopo, South Africa)
The Impact of E-Learning on Visually Impaired Students in a Historically Disadvantaged University in South Africa (abstract)
14:06
Vukosi Mathonsi (North-West University, South Africa)
Perception of Teachers on the Impact of Infrastructure on the Performance of Learners in Quintile 1 High Schools: The Case of Ndengeza High School (abstract)
14:24
Susana Rodrigues (Polytechnic University of Leiria, Campus 2, Portugal)
Susana Ferreira (Polytechnic University of Leiria, Campus 2, Portugal)
Diogo Marques (Polytechnic University of Leiria, Campus 2, Portugal)
Immigrant Labor Market Integration in Portugal: Evidence From Administrative Data (2012–2023) (abstract)
13:30-15:00 Session MK3: Markets in Motion: Digital, Ethical, and Inclusive Consumer Paradigms
Chair:
Frédéric Jallat (ESCP Business School (Paris & London), France)
Discussant:
Serdar Yildiz (Anadolu University, Turkey)
Location: Room B
13:30
Marius Wait (University of Johannesburg, South Africa)
Beate Stiehler-Mulder (United Business Institutes, Luxembourg)
Juandre Appelgryn (University of Johannesburg, South Africa)
Brand Authenticity and Brand Meaning: An LGBTQI+ Perspective (abstract)
13:48
Kingsley Dafe (University of Gloucestershire, UK)
Wilson Ozuem (University for the Creative Arts, UK)
Exploring the Relationship between E-Waste and Consumer Behaviour in Nigeria: A Conceptual Perspective on Sustainable Transitions (abstract)
14:06
Cleopatra Moipone Matli (Durban University of Technology, South Africa)
Tshepo Tlapana (Walter Sisulu University, South Africa)
Analysing the Post-Effects of COVID-19 on FMCG SMEs in Gauteng Province, South Africa (abstract)
14:24
Tshepo Tlapana (Walter Sisulu University, South Africa)
Digital Marketing Impact on Consumer Purchasing Decisions: Insights from the FMCG sector in Mthatha (abstract)
13:30-15:00 Session TE1: Digital Transformations & Strategic Innovations: Navigating Trust, Data, and Emerging Technologies
Chair:
Yueqi Wang (Dalian University of Technology, China)
Discussant:
Floyd Khoza (University of Mpumalanga, South Africa)
Location: Room C
13:30
Ilse Struweg (University of Johannesburg, South Africa)
Building Trust in Digital Times: A CRM Framework to Engage Young Professional Wealth Advisory Clients (abstract)
13:48
Semona Pillay (University of Johannesburg, South Africa)
From Browsers to Believers: How AR Fashion Retail Transforms Virtual Try-on Customer Experiences (abstract)
14:06
Wejdan Almutairi (University of East London, UK)
Wilson Ozuem (University for the Creative Arts, UK)
Cultural Adaptations of Data Sharing Frameworks in GCC Policing Context (abstract)
14:24
E. Zwane (University of Limpopo, South Africa)
Policy Analysis on Essential Strategic Prospects: Determining the Imminent of Universal Organization and Expertise Modernisation (abstract)
14:42
Paulina Mngwevu (Tshwane University of Technology, South Africa)
An Examination of Stakeholder Involvement in the Planning and Implementation of Corporate Social Investment Initiatives in the Casino Industry (abstract)
13:30-15:00 Session TO2: Next-Gen Tourism: Balancing Technology, Sustainability, and Human-Centric Experiences
Chair:
Michelle Gordon (Penn State Greater Allegheny, United States)
Discussant:
Yamen Koubaa (FERRANDI Paris School of Culinary Arts and Hospitality Management, France)
Location: Room D
13:30
Seshini Gunpath (Durban University of Technology, South Africa)
Automation vs the Human Touch: Strategic Trade-offs in Service Quality, Employment, and Guest Experience in Hospitality (abstract)
13:48
Bongane Monguane (Tshwane University of Technology, South Africa)
M.P. Shai (Tshwane University of Technology, South Africa)
I.C. Kleynhans (Tshwane University of Technology, South Africa)
Knowledge, Attitudes, and Implementation of Food Safety Practices in Public District Hospital Foodservice Units in Tshwane (abstract)
14:06
Lesedi Nduna (University of South Africa, South Africa)
Cine Van Zyl (University of South Africa, South Africa)
What Drives Agritourism Participation? The Role of Agri-Environmental Literacy in Shaping Behavioural Intentions (abstract)
14:24
Asterios Stroumpoulis (University of Piraeus, Greece)
Konstantina Agoraki (University of Piraeus, Greece)
Ioannis Katsanakis (University of Piraeus, Greece)
Measuring Environmental Sustainability in Smart Tourism Destinations: A Multi-Dimensional Environmental Pressure Assessment Framework from the GreCO Project (abstract)
15:00-15:30Coffee Break
15:30-17:00 Session EN1: Sustainable Entrepreneurship and Digital Innovation for Global Impact
Chair:
Yueqi Wang (Dalian University of Technology, China)
Discussant:
Mmakgabo Justice Malebana (Tshwane University of Technology, South Africa)
Location: Room A
15:30
Tang Wang (University of South Florida, United States)
Dirk Libaers (University of South Florida, United States)
The Double-Edged Sword of Green Procurement: Supplier Learning, Governance Conditions, and Green Innovation (abstract)
15:48
Johann Landsberg (North-West University, Vanderbijlpark Campus., South Africa)
Gretha Duvenhage (North-West University, South Africa)
The Role of Leadership and Digital Transformation in Enhancing University Spin-Out Performance: A South African Perspective (abstract)
16:06
Favour Ben (Arden University, UK)
Wilson Ozuem (University for the Creative Arts, UK)
Entrepreneurship & Innovation for Impact: How Impact Orientation Shapes Entrepreneurial Performance (abstract)
16:24
Abdul Majeed Sadun Fundie (University of Venda, South Africa)
Hlanganipai Ngirande (University of Venda, South Africa)
Inclusive Entrepreneurship and Sustainable Development in African Economies: The Role of Digital Innovation (abstract)
16:42
Sithembiso Govuzela (Vaal University of Technology, South Africa)
The Impact of Micro, Small and Medium Enterprises (MSMEs) on China’s Economic Growth (abstract)
15:30-17:00 Session IS2: Navigating Global Disruption: The Intersection of Ethics, Technology, and Socio-Economic Systems
Chair:
Anna Putnová (Brno City Assembly for Innovations, Czechia)
Discussant:
Itumeleng Judith Maome (Durban University of Technology, South Africa)
Location: Room B
15:30
Abu N.M. Waheeduzzaman (Texas A&M University Corpus Christi, United States)
Towards a Better Global Governance: A Normative Approach (abstract)
15:48
Venkatapparao Mummalaneni (Virginia State University, United States)
From Doomers to Bloomers: Mapping Conflicting Attitudes Toward AI in Higher Education (abstract)
16:06
M.L. Ntshingila (Vaal University of Technology, South Africa)
The Influence of E-Commerce on Advanced Inventory Management Strategies for Small and Medium-Sized Enterprises (SMEs) (abstract)
16:24
Modipa Mmakwena (Tshwane University of Technology, South Africa)
Taxi Violence in South Africa: Challenges and Possible Solutions (abstract)
15:30-17:00 Session MG1: Leading the Future: AI, Culture, and Governance in Modern Organizations
Chair:
Samir R. Moussalli (Huntingdon College, United States)
Discussant:
Jacqueline Mangwane (Tshwane University of Technology, South Africa)
Location: Room C
15:30
Emmanouil Gerardis (Logicom Distribution, Greece)
Dorothea Kossyva (University of Piraeus, Greece)
Nikolaos Georgopoulos (University of Piraeus, Greece)
Strategic Management in the AI Era: A Literature Review on Competitive Advantage and Human-AI Dynamics (abstract)
15:48
Sheri L. Mackey (University of Tennessee Knoxville, United States)
AI Intelligence at the Edge: Customer Service as a Strategic Framework (abstract)
16:06
Ntseliseng Khumalo (North-West University, South Africa)
Andiswa Simamba (North-West University, South Africa)
Enhancing Digitally Empowered Workplaces: The Relationship Between Digital Organisational Culture, Digital Competency and Employee Attitudes (abstract)
16:24
Robert Nicky Tjano (University of South Africa, South Africa)
Selected Mechanisms of Board Diversity and Sustainability Disclosures in South African State-Owned Entities: A PLS-SEM Approach (abstract)
16:42
Lehlomela Sekunyane Tebogo (Tshwane University of Technology, South Africa)
M.M. Mmako (Tshwane University of Technology, South Africa)
S.P. Mncwabe (Tshwane University of Technology, South Africa)
An Integrated AI-Enabled e-HRM Framework for Enhancing Staffing in South African Organisations (Work in Progress) (abstract)
15:30-17:00 Session MG2: Inclusive Leadership and Sustainable Innovation in the Global Workplace
Chair:
Bruno Mascitelli (Swinburne University of Technology, Australia)
Discussant:
Asterios Stroumpoulis (University of Piraeus, Greece)
Location: Room D
15:30
Christine Janse Van Rensburg (Vaal University of Technology, South Africa)
Christel Marais (Vaal University of Technology, South Africa)
Survival and Growth: Female Academics’ Work Realities in South Africa (abstract)
15:48
Chantel Muller (North-West University, South Africa)
XR Sports and Fitness Gaming in the Workplace: The Strategic Importance of Direct Experience in Shaping Perceptions (abstract)
16:06
Gibson Muridzi (University of Johannesburg, South Africa)
Belinda Dzvari (Manicaland State University of Applied Sciences, Zimbabwe)
Shepherd Dhliwayo (University of Johannesburg, South Africa)
Leadership as a Catalyst for Employee Engagement in Contemporary Organisations (abstract)
16:24
Samson Nambei Asoba (Walter Sisulu University, South Africa)
Nteboheng Patricia Mefi (Walter Sisulu University, South Africa)
A Corporate Responsibility Strategy for Socio-Economic Emancipation of Marginalised Communities in Post-Colonial African Societies (abstract)
Thursday, July 16th

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09:00-10:30 Session EC1: Global Shifts and Regenerative Systems: Economics of Trade, Tech, and Sustainability
Chair:
Michael Tasto (Southern New Hampshire University, United States)
Discussant:
Bo Liu (Southern New Hampshire University, United States)
Location: Room A
09:00
Bruno Mascitelli (Swinburne University of Technology, Australia)
Mona Chung (Cross Culture International, Australia)
Diplomatic Relations Between the European Union (EU) and China: Where Are We Now? (abstract)
09:18
Vishal Kumar (National Research University Higher School of Economics, Saint Petersburg, Russia)
Iya Churakova (National Research University Higher School of Economics, Saint Petersburg, Russia)
Varvara Nazarova (National Research University Higher School of Economics, Saint Petersburg, Russia)
Systematic Literature Review: The Impact of Predictive Intelligence and Real-Time Data Insights on Corporate Financial Sustainability (abstract)
09:36
Jacques de Jongh (North-West University, South Africa)
Bridging Gaps or Widening Divides? Globalisation and Economic Development Convergence in the Southern African Customs Union (SACU) (abstract)
09:54
Johann Landsberg (North-West University, Vanderbijlpark Campus, South Africa)
Stefan Kritzinger (North-West University, South Africa)
Drivers and Technologies Shaping the Future of Sustainable Housing: A South African Case Study (abstract)
09:00-10:30 Session FI1: Financial Risk, Forecasting, and Predictive Analytics in Banking and Capital Markets
Chair:
Yaoyao Xu (National Research University-Higher School of Economics, Saint Petersburg, Russia)
Discussant:
Gregory Randolph (Southern New Hampshire University, United States)
Location: Room B
09:00
R.J. Cassim (Vaal University of Technology, South Africa)
Bankruptcy Prediction Indicators Approach (BPIA) Factors Affecting Financial Distress Within Different Johannesburg Stock Exchange (JSE) Industries (abstract)
09:18
Leeto Malose Patrick Shogole (North-West University, South Africa)
Johannes Tshepiso Tsoku (North-West University, South Africa)
Lebotsa Daniel Metsileng (North-West University, South Africa)
Comparative Study of Traditional Time Series Models and Machine Learning Algorithms for Stock Price Forecasting (abstract)
09:36
Wedzerai S. Musvoto (University of South Africa, South Africa)
Unathi Matshathse (Datalit Pty Ltd, South Africa)
Integrating the Basel Regulatory Framework, ESG Performance, and Political Economy Factors in Determining Bank Failure Risk in Emerging and Developed Markets (abstract)
09:54
M.J. Maleka (Tshwane University of Technology, eMalahleni Campus, South Africa)
C. Mayavo (Tshwane University of Technology, eMalahleni Campus, South Africa)
P. Tladi (Tshwane University of Technology, eMalahleni Campus, South Africa)
T.B. Skosana (Tshwane University of Technology, eMalahleni Campus, South Africa)
Identifying Attrition Predictors Using the Fuzzy TOPSIS and Logistic Regression (abstract)
09:00-10:30 Session TE2: Technological Innovation & Systemic Change in Diverse Institutional Environments
Chair:
Gordon Bowen (Anglia Ruskin University, UK)
Discussant:
Christina Schweikert (St. John’s University, United States)
Location: Room C
09:00
Yueqi Wang (Dalian University of Technology, China)
Letian Zhou (Dalian University of Technology, China)
OFDI and Innovation Performance among Emerging Market Firms: The Moderating Role of Multiple Institutional Environment (abstract)
09:18
Susana Rodrigues (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Alzira Marques (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Miguel Vasco da Graça Ribeiro (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Innovation Patterns Supported by Public Funding in a Low-Density Tourism Territory: Evidence from PROVERE iNature (CENTRO2020) (abstract)
09:36
Eric Mikobi Bakama (Durban University of Technology, South Africa)
Khathutshelo Mushavhanamadi (University of Johannesburg, South Africa)
Sithole Siphiwe (University of Johannesburg, South Africa)
Blockchain for Transparency in South Africa’s Energy Sector: A Review of Procurement and Quality Control Challenges (abstract)
09:54
Mpho Maboa (University of South Africa, South Africa)
Digital transformation in Policing: A Technology-Enabled Model for Strengthening Firearm Evidence Management in Murder Investigations (abstract)
09:00-10:30 Session TE3: Digital Transformation and Emerging Technologies in Developing Markets
Chair:
Mmakgantse Mmereki (Nelson Mandela University, South Africa)
Discussant:
Olufunmilayo Liadi (University of Cumbria, UK)
Location: Room D
09:00
William Motsoko Makhetha (Cape Peninsula University of Technology, South Africa)
Additive Manufacturing for Sustainable Supply Chain Transformation: An Integrated Decision-Support Framework for Industrial Implementation (abstract)
09:18
M.S.F. Makgopa (University of Mpumalanga, South Africa)
Promoting Digital Inclusion Through Indigenous Languages: Implications for SME Development in Limpopo Province, South Africa (abstract)
09:36
Khathutshelo Mushavhanamadi (University of Johannesburg, South Africa)
Ndivhuwo Manugu (University of Johannesburg, South Africa)
Optimizing Inventory Management With Artificial Intelligence Driven Predictive Analytics (abstract)
09:54
Shaukat Ali (University of Wolverhampton, UK)
Rabeel Maryam (University of Wolverhampton, UK)
Exploring Leadership Strategies for Overcoming Barriers to Digital Transformation in Pakistan’s Fashion SMEs (abstract)
10:12
Thabiso Mokoena (University of Johannesburg, South Africa)
Jan Harm C. Pretorius (University of Johannesburg, South Africa)
Andre Vermeulen (University of Johannesburg, South Africa)
Assessment of Intelligent Systems Adoption in the South African Logistics Industry (abstract)
10:30-11:00Coffee Break
11:00-12:30 Session HE1: Innovation, Sustainability, and Digital Transformation
Chair:
Jacqueline Mangwane (Tshwane University of Technology, South Africa)
Discussant:
Sofya Malik (University of East London, UK)
Location: Room A
11:00
Nkanyiso Sydney Mkhize (Durban University of Technology, South Africa)
Sifiso Myeni (Durban University of Technology, South Africa)
How Public Sector Hospitals in South Africa Are Impacted by Green Staffing Practices: The Role of the Legislative Framework (abstract)
11:18
Frédéric Jallat (ESCP Business School (Paris & London), France)
Gabrielle Morillon (Cap Gemini Invent, France)
The Rise of AI in Biopharmaceuticals: Uncovering the Environmental Cost and the Promise of Sustainable AI (abstract)
11:36
Opeyemi S. Oziga (Arden University, UK)
Wilson Ozuem (Independent researcher, UK)
Daniel Olusola (Ravensbourne University, UK)
Artificial Intelligence and Organisational Performance in Healthcare: A Critical Review (abstract)
11:54
Mphoreng Magdeline Mmako (Tshwane University of Technology, South Africa)
Tumelo Nelson Mmatabane (Tshwane University of Technology, South Africa)
E-Procurement Management and Supply Chain Performance in the Healthcare Sector (Global) (abstract)
11:00-12:30 Session LA1: Balancing the Scales: Navigating Rights, Remedies, and Legal Frameworks
Chair:
Shaukat Ali (University of Wolverhampton, UK)
Discussant:
Mona Chung (Cross Culture International, Australia)
Location: Room B
11:00
M. Van Der Bank (Vaal University of Technology, South Africa)
N. Raath (Vaal University of Technology, South Africa)
The Legal Interaction of Road Accidents Using COIDA or the RAF Bill as a Compensation Measure (abstract)
11:18
Mapooa Charlie Vilakazi (University of South Africa, South Africa)
Petrus Machethe (University of South Africa, South Africa)
The Role of Intelligence-Led Policing in Disrupting Gang Networks in South Africa (abstract)
11:36
Raymond M. Mulaudzi (University of South Africa, South Africa)
Balancing Rights and Enforcement: A Critical Analysis of Criminal Law and Criminal Procedure in South Africa (abstract)
11:54
Nicolaas Hendrik Prinsloo (Vaal University of Technology, South Africa)
The Legal Consequences of Customary Marriage: Antenuptial Contracts and Community of Property in MM v NIM (abstract)
11:00-12:30 Session MG3: Data-Driven Operations and Organizational Performance
Chair:
Anna Putnová (Brno City Assembly for Innovations, Czechia)
Discussant:
Juergen Muehlbacher (Vienna University of Business and Economics, Austria)
Location: Room C
11:00
M.J. Maleka (Tshwane University of Technology eMalahleni Campus, South Africa)
C. Mayavo (Tshwane University of Technology eMalahleni Campus, South Africa)
A Machine Learning Approach to Predicting Hiring Decision (abstract)
11:18
Raveen Rathilall (Durban University of Technology, South Africa)
Matshidiso Moses Maseola (Durban University of Technology, South Africa)
Manduth Ramchander (Durban University of Technology, South Africa)
The Role of Quality Management Practices and Supplier Management in Corrective Maintenance Backlog: A Structural Equation Modelling Approach (abstract)
11:36
Olufunmilayo Liadi (University of Cumbria, UK)
Wilson Ozuem (University of Cumbria, UK)
Exploring the Influence of Enterprise Social Media (ESM) on Employee Engagement (EE) in the Workplace (abstract)
PRESENTER: Wilson Ozuem
11:54
Ngwenya Andries Rakobela (Tshwane University of Technology, South Africa)
Kgashane Stephen Nyakala (Tshwane University of Technology, South Africa)
Developing a Model of TQM Elements for Productivity Enhancement in Manufacturing: A Systematic Literature Review (abstract)
12:12
Eric Mikobi Bakama (Durban University of Technology, South Africa)
Khathutshelo Mushavhanamadi (University of Johannesburg, South Africa)
Pfano Valiant Tshifhenye (University of Johannesburg, South Africa)
Enhancing Vehicle Security Through Lean Manufacturing: Evidence From South Africa’s Automotive Sector (abstract)
11:00-12:30 Session MK4: Consumer Empowerment and Ethical Marketing in Emerging Markets
Chair:
Kingsley Dafe (University of Gloucestershire, UK)
Discussant:
Samar Ghurab (University of Cumbria, UK)
Location: Room D
11:00
Douglas Mudimba (University of South Africa, South Africa)
Khathutshelo Makhitha (University of South Africa, South Africa)
Kate Ngobeni (University of South Africa, South Africa)
Determinants of Green Purchase Intentions and Behaviour in Namibian Retail Supermarkets: An Integrated TPB-NAM Approach (abstract)
11:18
Tshepo Tlapana (Walter Sisulu University, South Africa)
The Role of Customer Service in Shaping Consumer Buying Patterns Among SMEs in East London (abstract)
11:36
Achume Sidlai (University of Fort Hare, South Africa)
Ayanda Pamella Deliwe (University of Fort Hare, South Africa)
User Generated Content and Consumer Trust in the South African Fashion Industry: A Qualitative Inquiry (abstract)
12:30-13:30Lunch Break
13:30-15:00 Session IS3: Managing Resources and Resilience: Navigating Organizational, Infrastructural, and Social Challenges
Chair:
Gordon Bowen (Anglia Ruskin University, UK)
Discussant:
Vukosi Mathonsi (North-West University, South Africa)
Location: Room A
13:30
Sipho Kenneth Mokoena (University of Limpopo, South Africa)
Phetana Albert Mailula (University of Limpopo, South Africa)
Managing Student Residences During the COVID-19 Pandemic: A Public Administration Perspective at a Selected South African Tertiary Institution (abstract)
13:48
S.M. Tshoane (Tshwane University of Technology, South Africa)
Breaking the Academic Glass Ceiling: Confronting Patriarchy in Higher Learning Institutions (abstract)
14:06
Innocent Gumede (Logistics Operations, South Africa)
Thabiso Mokoena (University of Johannesburg, South Africa)
Exploring the Relationship Between It Infrastructure Maturity and Business Agility Within E-Tail Logistics (abstract)
14:24
Mpho Thamaga (Tshwane University of Technology, South Africa)
H.E. Klingelhoefer (Tshwane University of Technology, South Africa)
J.R. Monama (Tshwane University of Technology, South Africa)
Analysis of the Management of Donations to Schools (abstract)
13:30-15:00 Session IT1: Navigating the Digital Frontier: Trust, AI, and Cyber Intelligence
Chair:
Anna Johanna Catharina Womack (Durban University of Technology, South Africa)
Discussant:
M.J. Maleka (Tshwane University of Technology eMalahleni Campus, South Africa)
Location: Room B
13:30
Michelle Gordon (Penn State Greater Allegheny, United States)
Trust Issues: Examining the Impact of Technology on Our Confidence (abstract)
13:48
Mmabatho Aphane (University of South Africa, South Africa)
Efficacy of Artificial Intelligence and Machine Learning in SAPS Cybercrime Detection and Investigation (abstract)
14:06
Yuanhong Wu (Fordham University, United States)
Mary Tsaryk (Fordham University, United States)
Sam Watson (Fordham University, United States)
Tahsin Ahmed (Fordham University, United States)
Christina Schweikert (St. John’s University, United States)
D. Frank Hsu (Fordham University, United States)
Preference Detection using Machine Learning and Multilayer Combinatorial Fusion (abstract)
14:24
Thea J. Tselepis (University of Johannesburg, Kingsway Campus, South Africa)
Cyber-Social Intelligence as an Emerging Competency Within Entrepreneurship Education (abstract)
13:30-15:00 Session LA2: Global Governance & Risk
Chair:
Alzira Marques (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Discussant:
Susana Rodrigues (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Location: Room C
13:30
M. Van Der Bank (Vaal University of Technology, South Africa)
Rethinking the Role of Environmental Laws in Adapting to Climate Change in South Africa in the Pursuit of Sustainable Development (abstract)
13:48
Shaukat Ali (University of Wolverhampton, UK)
F. Farhana (University of Wolverhampton, UK)
Strategies to Support Employees with Disability in Corporate Environments in Kuwait (abstract)
14:06
Kholofelo A. Rakubu (Tshwane University of Technology, South Africa)
Institutional Victimisation and Organised Crime: A Criminological Analysis of Justice Cluster Infiltration in South Africa (abstract)
14:24
Godfrey Thenga (University of South Africa, South Africa)
Unveiling the Complexities of Counterfeit Trading and Exploring a Multi-Disciplinary Policing Response in Southern Africa (abstract)
13:30-15:00 Session MK5: Navigating the AI Retail Frontier: From Frictionless Stores to Smart Co-Creation
Chair:
Samar Ghurab (University of Cumbria, UK)
Discussant:
Ashok Som (ESSEC Business School, France)
Location: Room D
13:30
Nombulelo Dilotsotlhe (University of South Africa, South Africa)
Walking Out, Tapping In: Consumer Perceptions of Cashierless and Queueless Retail in South Africa (abstract)
13:48
Mayemba Karel Nzita (University of Johannesburg, Auckland Park Campus, South Africa)
Machine Learning-Based Market Segmentation of the ChatGPT App Adoption Intention: A Brand-Centric Approach (abstract)
14:06
Monique Du Bruyn (University of South Africa, South Africa)
Safura M. Kallier-Tar (University of South Africa, South Africa)
ChatGPT as a Sentiment Analysis Tool (abstract)
14:24
Samuel Ayertey (University of Cumbria, UK)
Wilson Ozuem (University for the Creative Arts, UK)
The Role of AI Chatbots in Facilitating Co-Creation Between Fashion Brands and Consumers in Online Shopping (abstract)
15:00-15:30Coffee Break
15:30-17:00 Session IS4: Evolving Ecosystems: Knowledge, Innovation, and Socio-Economic Development
Chair:
Bukelwa Mbinda (Durban University of Technology, South Africa)
Discussant:
Rami Alsaber (St. John’s University, United States)
Location: Room A
15:30
C. Marais (Vaal University of Technology, South Africa)
K. Du Bruyn (Vaal University of Technology, South Africa)
Reconceptualising Social Engagement in South African Higher Education: From Moral Agenda to Institutional Ecosystem (abstract)
15:48
Anna Putnová (Brno City Assembly for Innovations, Czechia)
Chrysoula Kapartziani (National and Kapodistrian University of Athens, Greece)
Transfer of Knowledge From the Academic Environment to Public Administration-Digitization and Aging-Case Study (abstract)
16:06
Leonie Greyling (North-West University, Vanderbijlpark Campus, South Africa)
Luzaan Hamilton (North-West University, Vanderbijlpark Campus, South Africa)
Annelie Steenkamp (North-West University, Vanderbijlpark Campus, South Africa)
Exploring Post-Programme Entrepreneurial Perceptions Among STEP Participants: Insights for Entrepreneurship Education (abstract)
16:24
Alzira Marques (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
João Miguel da Fonseca Carvalho (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Pedro Manuel do Espírito Santo (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Determinants of Innovation: A Perspective From Higher Education Faculty Members (abstract)
16:42
Godfrey Thenga (University of South Africa, South Africa)
Manifestation of Informal Trading in South Africa: A Human Rights Complexity (abstract)
15:30-17:00 Session LA3: Contemporary Issues in Law, Constitutionalism, and Regulatory Governance
Chair:
Shaukat Ali (University of Wolverhampton, UK)
Discussant:
Samir R. Moussalli (Huntingdon College, United States)
Location: Room B
15:30
Mosiuoa Mashiloane (Vaal University of Technology, South Africa)
Constitutionalising Mandatory Mediation under ESTA: A Case Note on Marais NO and Another v Daniels and Others (abstract)
15:48
Ndivhuho Tshisevhe (Tshwane University of Technology, South Africa)
Appointment of Judges of the Labour Appeal Court of South Africa: A Relook Into South African Labour Appeal Court Judicial Appointment (abstract)
16:06
Ronelle Prinsloo (Vaal University of Technology, South Africa)
Contractual Certainty versus Constitutional Justice: Rethinking Antenuptial Contracts in South African Matrimonial Property Law (abstract)
16:24
Zwivhuya Gladstone Rasivhaga (University of South Africa, South Africa)
Petrus Machethe (University of South Africa, South Africa)
Artificial Intelligence and Cybercrime: An Analysis of AI-Driven Anti-Phishing Solutions in Digital Banking (abstract)
15:30-17:00 Session SP2: Hallway Conversations: Innovative Teaching Strategies for Business and Technology Classrooms
Chair:
Megan Paddack (Southern New Hampshire University, United States)
Location: Room C
15:30
Bo Liu (Southern New Hampshire University, United States)
Michael Tasto (Southern New Hampshire University, United States)
Everyday Spending, Global Opportunities: Teaching Financial Literacy Through Rewards and Credit Strategies (abstract)
15:48
Gregory Randolph (Southern New Hampshire University, United States)
Closing the Excel Skills Gap: Applied Learning and Certification in Business Education (abstract)
16:06
Megan Paddack (Southern New Hampshire University, United States)
From Formulas to Understanding: Using Excel-Based Active Learning to Transform Student Engagement in Applied Statistics (abstract)
15:30-17:00 Session TE4: Geopolitics, Governance, and Innovation: Navigating Technological Constraints and Smart Cities
Chair:
Raveen Rathilall (Durban University of Technology, South Africa)
Discussant:
T.B. Skosana (Tshwane University of Technology, eMalahleni Campus, South Africa)
Location: Room D
15:30
Chen Zhang (Nanjing Audit University, China)
Technological Sanctions and Firms’ Autonomy in the Global Technology Market (abstract)
15:48
Jiaying Liu (Dalian University of Technology, China)
Yutao Sun (Dalian University of Technology, China)
Turning Restrictions into Recombination: The Impact of U.S. Technological Blockades on AI Knowledge Adoption in Chinese Enterprises (abstract)
16:06
Mmakgantse Mmereki (Nelson Mandela University, South Africa)
Syden Mishi (Nelson Mandela University, South Africa)
Smart Cities for Participatory Governance: A Systematic Review of Community Engagement and Service Delivery in South African Municipalities (abstract)
17:00-18:00 Session SP3: Meet the Editors
Location: Room B
17:00
N. Delener (GBATA, United States)
Journal of Global Business and Technology (JGBAT)
17:45
Bruno Mascitelli (Swinburne University of Technology, Australia)
Australian and New Zealand Journal of European Studies (ANZJES)
Friday, July 17th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session MG4: Sustainable Governance and Resource Management
Chair:
Juergen Muehlbacher (Vienna University of Business and Economics, Austria)
Discussant:
Wilson Ozuem (University for the Creative Arts, UK)
Location: Room A
09:00
Thandiwe Euphronia Khumalo (Durban University of Technology, South Africa)
Addressing Procurement-Related Corruption in African State-Owned Companies: Empirical Evidence, Governance Reforms, and Digital Interventions (abstract)
09:18
Eirini Tsakiri (University of Piraeus, Greece)
Eleni Didaskalou (University of Piraeus, Greece)
Alexandra Alexandropoulou (University of Piraeus, Greece)
Sustainable Management in Cultural Institutions: Evidence from Archaeological Museums (abstract)
09:36
Geoff A. Goldman (University of Johannesburg, Kingsway Campus, South Africa)
Godfrey Mance (University of Johannesburg, South Africa)
Reconfiguring Diamond Beneficiation in Post Apartheid South Africa (abstract)
09:54
Linda Ratau (Vaal University of Technology, South Africa)
Examining the effects of Organisational Justice on Organisational Citizenship Behaviour among academic employees at a South African University (abstract)
10:12
Nthabiseng Mabale (Wits University, South Africa)
Dual Authority, Dual Identity: Power Negotiation Among Black Women Executives in Post-Apartheid South Africa (abstract)
09:00-10:30 Session MK6: Consumer Psychology & Emerging Markets: From Hyperconnectivity to Sustainable Behaviour
Chair:
Samuel Ayertey (University of Cumbria, UK)
Discussant:
Pedro Manuel do Espírito Santo (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Location: Room B
09:00
Safura M. Kallier-Tar (University of South Africa, South Africa)
Beyond Connectivity: Profiling the Demographics and Behaviour of Hyperconnected Consumers (abstract)
09:18
H. Makhado (Vaal University of Technology, South Africa)
E. Chinomona (Vaal University of Technology, South Africa)
Relationship Management of Suppliers in a South African State-Owned Enterprise (abstract)
09:36
Joe Musandiwa (University of Limpopo, South Africa)
Implementation of Marketing Strategies by Spaza Shop Businesses in the Ga-Mamabolo Area, Limpopo Province, South Africa (abstract)
09:54
Belinda Senooane (University of South Africa, South Africa)
Mkhize Njabulo (University of South Africa, South Africa)
From Moral Obligation to Habit: A Behavioural Model of Energy Conservation and Energy-Efficient Appliance Adoption (abstract)
09:00-10:30 Session TO3: Tourism Strategy, Destination Competitiveness, and Business Transformation
Chair:
Itumeleng Judith Maome (Durban University of Technology, South Africa)
Discussant:
Kgashane Stephen Nyakala (Tshwane University of Technology, South Africa)
Location: Room C
09:00
Panagiote G. Tsolis (Hellenic American University, Greece)
The Municipal Responses to Sustainable Tourism Policy Gaps in Greece (abstract)
09:18
Alzira Marques (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Karina Ferreira (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Susana Rodrigues (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
The Influence of Destination Attributes on Loyalty: The Roles of Trust and Hedonic Experience among Brazilian Tourists in Portugal (abstract)
09:36
Ashok Som (ESSEC Business School, France)
Critical and Strategic Perspectives of Merger & Acquisition in the Experience Economy (abstract)
10:30-11:00Coffee Break
11:00-12:30 Session EC2: Natural Capital & Climate Shocks: Economic Impacts, Resource Governance, and Human Capital
Chair:
Michael Tasto (Southern New Hampshire University, United States)
Discussant:
Gregory Randolph (Southern New Hampshire University, United States)
Location: Room A
11:00
Matodzi Michael Mokoena (Tshwane University of Technology, South Africa)
Epidemiological Effects and Cost of Contaminated Water Consumption After Limpopo and Mpumalanga Provinces’ January 2026 Floods: A Systematic Review (abstract)
11:18
Teboho J. Mosikari (North-West University, Mahikeng Campus, South Africa)
The Role of Renewable and Non-Renewable Energy on Climate Change Mitigation: Insight From Machine Learning and Quantile-On-Quantile KRLS (abstract)
11:36
Berta Costa (Polytechnic University of Leiria, Campus 3, Portugal)
Susana Rodrigues (Polytechnic University of Leiria, Campus 2, Portugal)
Transforming Tourism Through Circular Economy: From Linear Growth Models to Regenerative Destination Systems (abstract)
11:00-12:30 Session EC3: Economic Resilience, Digital Transformation, and Value Chain Dynamics
Chair:
Mona Chung (Cross Culture International, Australia)
Discussant:
Vishal Kumar (National Research University Higher School of Economics, Saint Petersburg, Russia)
Location: Room B
11:00
Khathutshelo Mushavhanamadi (University of Johannesburg, South Africa)
Eric Mikobi Bakama (Durban University of Technology, South Africa)
Bongani Penelope Shuma (University of Johannesburg, South Africa)
Capacity Planning and Inventory Management: An Automotive Manufacturer’s Case Study in South Africa (abstract)
11:18
Jacques de Jongh (North-West University, South Africa)
Economic Globalisation and Informal Sector Dynamics in South Africa: A Disaggregated Time-Series Analysis (abstract)
11:36
Sinqobile Ncube (Tshwane University of Technology, South Africa)
Lovemore Taonezvi (University of Pretoria, South Africa)
Energy Transition, Global Value Chains, and Unequal Development Outcomes: A Country-Level Panel Analysis (abstract)
11:54
Floyd Khoza (University of Mpumalanga, South Africa)
The Impact of Digital Technology Adoption on Financial Performance: Empirical Analysis of South African Financial Institutions (abstract)
12:12
Sthembile Millicent Ntsele (University of Fort Hare, South Africa)
Factors Influencing the Effective Implementation of Strategy in a Retail Bank in Durban (abstract)
11:00-12:30 Session EN2: Empowering Emerging Entrepreneurs: Educational Strategies, Growth Factors, and Capacity Building
Chair:
Panagiote G. Tsolis (Hellenic American University, Greece)
Discussant:
Favour Ben (Arden University, UK)
Location: Room C
11:00
Martin Manmohan (North-West University, Vanderbijlpark Campus, South Africa)
Johann Landsberg (North-West University, Vanderbijlpark Campus, South Africa)
Kezell Klinck (North-West University, Mahikeng Campus, South Africa)
Challenges Faced by Students in the Student Training for Entrepreneurial Promotion (STEP) Programme at a University in South Africa: A Qualitative Inquiry (abstract)
11:18
Leonie Greyling (North-West University, Vanderbijlpark Campus, South Africa)
Lessons From a Decade of Delivering Short Learning Programmes for Women Entrepreneurs: Insights From a South African University (abstract)
11:36
Admire Tafadzwa Hama (University of Venda, South Africa)
Hlanganipai Ngirande (University of Venda, South Africa)
Understanding Growth Factors in Women-owned Businesses. Evidence from a Systematic Review in Limpopo Province (abstract)
11:54
Kezell Klinck (North-West University, Mahikeng Campus, South Africa)
Johann Landsberg (North-West University, Vanderbijlpark Campus, South Africa)
Martin Manmohan (North-West University, Vanderbijlpark Campus, South Africa)
Exploring Entrepreneurial Educational Support Among Emerging Business Owners at Higher Education Institution: A Qualitative Study (abstract)
12:30-13:30Lunch Break
13:30-15:00 Session EN3: Catalysts and Contexts: Driving Entrepreneurial Orientation and Ecosystems Worldwide
Chair:
Favour Ben (Arden University, UK)
Discussant:
Wilson Ozuem (University for the Creative Arts, UK)
Location: Room A
13:30
Sithembiso Govuzela (Vaal University of Technology, South Africa)
Examining the Relationship Between Organisational Culture and Entrepreneurial Orientation in Texas-Based Small Businesses (abstract)
13:48
Francis Yao Gray Deh (Durban University of Technology, South Africa)
Lawrence Mpele Lekhanya (Durban University of Technology, South Africa)
Anna Johanna Catharina Womack (Durban University of Technology, South Africa)
Environmental Drivers of Entrepreneurial Orientation and Internationalisation, Evidence from Rural SMEs in KwaZulu-Natal: Exploring How Contextual Factors Shape Global Competitiveness in Emerging Markets (abstract)
14:06
Annelie Steenkamp (North-West University, Vanderbijlpark Campus, South Africa)
From Policy to Practice: The Leadership Imperative in Building University-Based Entrepreneurial Ecosystems (abstract)
14:24
Sibongile Madonsela (North-West University, Vanderbijlpark Campus, South Africa)
Luzaan Hamilton (North-West University, Vanderbijlpark Campus, South Africa)
Marcelle Saraiva (North-West University, Vanderbijlpark Campus, South Africa)
Rethinking Entrepreneurial Education: Self-Confidence and Innovativeness in Shaping Youth Entrepreneurial Intention in South Africa (abstract)
14:42
Mthokozisi Sydney Luthuli (Durban University of Technology, South Africa)
Harnessing Disability Grants as Catalysts for Entrepreneurship (abstract)
13:30-15:00 Session EN4: Navigating the Future: Innovation, Ecosystem, and Resilience Strategies
Chair:
Mandla Shezi (University of South Africa, South Africa)
Discussant:
Olufunmilayo Liadi (University of Cumbria, UK)
Location: Room B
13:30
Lydia Mosese (Vaal University of Technology, South Africa)
Elizabeth Chinomona (Vaal University of Technology, South Africa)
Supply Chain Tactics of Small and Medium-Scale Enterprise Performance in Gauteng Province (abstract)
13:48
Siyasanga Mgoduka (University of Mpumalanga, South Africa)
Mzuyanda Christian (University of South Africa, South Africa)
Digital Transformation and Innovation Amongst SMMEs In the Mbombela Local Municipality: A Focus on the Tourism Sector (abstract)
14:06
Simon Thabo Mahlaole (Tshwane University of Technology, South Africa)
Mmakgabo Justice Malebana (Tshwane University of Technology, South Africa)
From Invisible Bridges to Embedded Ecosystems: Rethinking University Hubs as Engines of Youth Entrepreneurship in South Africa (abstract)
14:24
Takunda J. Mathathu (University of Limpopo, South Africa)
Thanyani S. Madzivhandila (University of Limpopo, South Africa)
Jacob N. Mokgotho (North-West University, South Africa)
Economics of Innovation: How Load-Shedding Shapes Innovation and Resilience Among Township Small, Medium and Micro Enterprises (abstract)
14:42
Lindokuhle Senamile Ntuli (Durban University of Technology, South Africa)
Thriving Beyond Automation: How Manufacturing SMEs in eThekwini Can Harness Emerging Technologies to Future-Proof Their Businesses (abstract)
13:30-15:00 Session EN5: Entrepreneurial Ecosystems in Emerging Markets
Chair:
Samir R. Moussalli (Huntingdon College, United States)
Discussant:
Asterios Stroumpoulis (University of Piraeus, Greece)
Location: Room C
13:30
Mbalenhle Mandisa Nxumalo (University of Fort Hare, South Africa)
An Empirical Study of How Social Enterprises Address Graduate Unemployment in South Africa: Lessons for Practice and Policy (abstract)
13:48
Nteboheng Patricia Mefi (Walter Sisulu University, South Africa)
Samson Nambei Asoba (Walter Sisulu University, South Africa)
Artificial Intelligence and the Erosion of Indigenous Ethics and Morality in African Business Enterprises (abstract)
14:06
Khumalo Modise Frederick (Tshwane University of Technology, South Africa)
Malebana Mmakgabo Justice (Tshwane University of Technology, South Africa)
The Perceived Effect of Entrepreneurship Education on Entrepreneurial Intentions of TVET Students in Johannesburg (abstract)
14:24
Bukelwa Mbinda (Durban University of Technology, South Africa)
Top Management Support on Adopting ICT in the Tourism Sector of SMEs in Urban and Rural Areas in the Eastern Cape Province, South Africa (abstract)
14:42
Kezell Klinck (North-West University, South Africa)
Johann Landsberg (North-West University, South Africa)
Martin Manmohan (North-West University, South Africa)
Martin Chanza (North-West University, South Africa)
Entrepreneurial Identity Formation and Ecosystem Support: A Qualitative Study of Emerging Entrepreneurs in Mahikeng, North West Province (abstract)
15:00-15:30Coffee Break
15:30-17:00 Session FI2: Digital Finance: Navigating Currency, BRICS, and FinTech
Chair:
Venkatapparao Mummalaneni (Virginia State University, United States)
Discussant:
Bo Liu (Southern New Hampshire University, United States)
Location: Room A
15:30
Mokopane Charles Marakalala (University of South Africa, South Africa)
The Effectiveness of Artificial Intelligence (AI) and the Fifth Industrial Revolution (5IR) in Combating Mobile Fraud at South African Banking Industry (abstract)
15:48
Fezile Makhuleni (North-West University, South Africa)
Confidence Nthebe (North-West University, South Africa)
The Relationship Between Oil Prices and Exchange Rate In South Africa (abstract)
16:06
Yaoyao Xu (National Research University-Higher School of Economics, Saint Petersburg, Russia)
Vishal Kumar (National Research University-Higher School of Economics, Saint Petersburg, Russia)
Assessment of BRICS’s De-Dollarization Efforts: Economic or Geopolitical Leverage (abstract)
16:24
Belinda Dzvari (Manicaland State University of Applied Sciences, Zimbabwe)
Gibson Muridzi (University of Johannesburg, South Africa)
Shepherd Dhliwayo (University of Johannesburg, South Africa)
Market Competitiveness of Small Retail Enterprises Following Zimbabwe’s ZiG Currency Adoption in Manicaland Province in Zimbabwe (abstract)
15:30-17:00 Session IT2: Digital Frontiers: AI, AR, and Cloud-Driven Strategies
Chair:
Sheri L. Mackey (University of Tennessee Knoxville, United States)
Discussant:
Eirini Tsakiri (University of Piraeus, Greece)
Location: Room B
15:30
Mayemba Karel Nzita (University of Johannesburg, Auckland Park Campus, South Africa)
Isolde Lubbe (University of Johannesburg, South Africa)
Branding the Algorithm: AI Brand Equity and Continued Use of the ChatGPT App (abstract)
15:48
M.J. Maleka (Tshwane University of Technology, eMalahleni Campus, South Africa)
C. Mayavo (Tshwane University of Technology, eMalahleni Campus, South Africa)
A Systematic Literature Review on People Analytics Using Excel (abstract)
16:06
Isolde Lubbe (University of Johannesburg, South Africa)
Generation Z’s Augmented Reality Shopping Experiences: A Cognitive Absorption Study of Augmented Reality-Virtual Assistant Interplay (abstract)
16:24
Claudius Moyo (University of Johannesburg, South Africa)
Matlala Ntswaki (University of Johannesburg, South Africa)
Cloud Computing as an Enabler of Green and Sustainable Supply Chains in the Global South (abstract)
16:42
Itumeleng Judith Maome (Durban University of Technology, South Africa)
Owner-led Corporate Social Responsibility initiatives: An Ubuntu Approach (abstract)