PROGRAM
Days: Tuesday, July 14th Wednesday, July 15th Thursday, July 16th Friday, July 17th
Tuesday, July 14th
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Wednesday, July 15th
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09:00-10:30 Session CM1: AI and Digital Ecosystems: Transforming Strategy, Service, and Sustainability
Chair:
Sheri L. Mackey (University of Tennessee Knoxville, United States)
Discussant:
Anna Johanna Catharina Womack (Durban University of Technology, South Africa)
Location: Room A
| 09:00 | Hospitality and Networking (abstract) |
| 09:18 | Is Artificial Intelligence a Threat to the Organisation’s Financial Sustainability? (abstract) |
| 09:36 | From Communication to Impact: Strategic Knowledge Transfer & Innovation Capacity Building in European Research and Technology Ecosystems (abstract) |
| 09:54 | Conversational Agents in Service Contexts: A Literature Review (abstract) |
09:00-10:30 Session MK1: Human-Centric Marketing in the Digital Age: From AI and Algorithms to Employee Well-Being
Chair:
Isolde Lubbe (University of Johannesburg, South Africa)
Discussant:
Ilse Struweg (University of Johannesburg, South Africa)
Location: Room B
| 09:00 | Drivers of Student Attitudes Towards ChatGPT: The Role of Human Likeness and Expectancy (abstract) |
| 09:18 | Understanding the Influence of User-Generated Content on Sustainable Fashion Consumption (abstract) |
| 09:36 | From Algorithmic Awareness to Advertising Avoidance: The Role of Privacy Concerns and Privacy Fatigue (abstract) |
| 09:54 | The Impact of Internal Marketing on Employee Happiness, Team Cohesion, and Individual Performance (abstract) |
09:00-10:30 Session MK2: Digital Dialogues: Consumer Co-Creation, Immersive Tech, and Brand Identity
Chair:
Frédéric Jallat (ESCP Business School (Paris & London), France)
Discussant:
Samuel Ayertey (University of Cumbria, UK)
Location: Room C
| 09:00 | Generation Z’s Augmented Reality Expectations: Impact on Satisfaction and Subsequent Behaviour (abstract) |
| 09:18 | Understanding the Antecedents of Perceived Value in Online Retail Stores Among Generation Y Consumers (abstract) |
| 09:36 | Drivers of Wrist-Worn Wearable Adoption Among South African Youth: A Comparative Analysis of User Experience and Brand Preference (abstract) |
| 09:54 | The Use of User-Generated Content in Shaping Brand Image (abstract) |
09:00-10:30 Session TO1: Beyond the Brochure: Innovating Experiences and Heritage in Modern Tourism
Chair:
Michelle Gordon (Penn State Greater Allegheny, United States)
Discussant:
Kgashane Stephen Nyakala (Tshwane University of Technology, South Africa)
Location: Room D
| 09:00 | Leveraging Odor Intensity to Enhance Food Retailing and Service Experiences (abstract) |
| 09:18 | Exploring Indigenous Culinary Practices as Intangible Cultural Heritage in South Africa (abstract) |
| 09:36 | From Environmental Concern to Travel Action: Examining Factors Driving Eco-Tourism Intentions Towards South Africa (abstract) |
| 09:54 | Managing Contested Heritage: Strategic and Ethical Challenges in Dark Tourism Governance - A Critical Secondary Data Review (abstract) |
| 10:12 | Designing Data-Driven Smart Tourism Ecosystems: A User-Centered Requirements, Stakeholder Co-Creation, and KPI Evaluation Framework from the GreCO Project (abstract) |
10:30-11:00Coffee Break
11:00-12:30 Session SP1: Plenary Session-Critical and Strategic Perspectives: Shaping the Future of Global Business and Technology
Chair:
Dr. N. Delener (Global Business and Technology Association (GBATA), United States)
Discussant:
Panagiote G. Tsolis (Hellenic American University, Greece)
| 11:00 | From Local to Global: How to Scale a Business Across 30+ Countries (abstract) |
| 11:30 | Repositioning Tourism in Greece and Beyond for the Future through Sports Tourism (abstract) |
| 12:00 | From Compliance to Competitive Advantage: How Regulation Shapes Innovation, Trust, and Sustainable Growth (abstract) Discussant: Susana Rodrigues |
12:30-13:30Lunch Break
13:30-15:00 Session IS1: Bridging Divides: Technology, Equity, and Workforce Integration in Education
Chair:
Geoff A. Goldman (University of Johannesburg, Kingsway Campus, South Africa)
Discussant:
Bukelwa Mbinda (Durban University of Technology, South Africa)
Location: Room A
| 13:30 | AI-Assisted Project-Based Learning as a Pathway to Scientific Literacy for Non-Stem Majors (abstract) |
| 13:48 | The Impact of E-Learning on Visually Impaired Students in a Historically Disadvantaged University in South Africa (abstract) |
| 14:06 | Perception of Teachers on the Impact of Infrastructure on the Performance of Learners in Quintile 1 High Schools: The Case of Ndengeza High School (abstract) |
| 14:24 | Immigrant Labor Market Integration in Portugal: Evidence From Administrative Data (2012–2023) (abstract) |
13:30-15:00 Session MK3: Markets in Motion: Digital, Ethical, and Inclusive Consumer Paradigms
Chair:
Frédéric Jallat (ESCP Business School (Paris & London), France)
Discussant:
Serdar Yildiz (Anadolu University, Turkey)
Location: Room B
| 13:30 | Brand Authenticity and Brand Meaning: An LGBTQI+ Perspective (abstract) |
| 13:48 | Exploring the Relationship between E-Waste and Consumer Behaviour in Nigeria: A Conceptual Perspective on Sustainable Transitions (abstract) |
| 14:06 | Analysing the Post-Effects of COVID-19 on FMCG SMEs in Gauteng Province, South Africa (abstract) |
| 14:24 | Digital Marketing Impact on Consumer Purchasing Decisions: Insights from the FMCG sector in Mthatha (abstract) |
13:30-15:00 Session TE1: Digital Transformations & Strategic Innovations: Navigating Trust, Data, and Emerging Technologies
Chair:
Yueqi Wang (Dalian University of Technology, China)
Discussant:
Floyd Khoza (University of Mpumalanga, South Africa)
Location: Room C
| 13:30 | Building Trust in Digital Times: A CRM Framework to Engage Young Professional Wealth Advisory Clients (abstract) |
| 13:48 | From Browsers to Believers: How AR Fashion Retail Transforms Virtual Try-on Customer Experiences (abstract) |
| 14:06 | Cultural Adaptations of Data Sharing Frameworks in GCC Policing Context (abstract) |
| 14:24 | Policy Analysis on Essential Strategic Prospects: Determining the Imminent of Universal Organization and Expertise Modernisation (abstract) |
| 14:42 | An Examination of Stakeholder Involvement in the Planning and Implementation of Corporate Social Investment Initiatives in the Casino Industry (abstract) |
13:30-15:00 Session TO2: Next-Gen Tourism: Balancing Technology, Sustainability, and Human-Centric Experiences
Chair:
Michelle Gordon (Penn State Greater Allegheny, United States)
Discussant:
Yamen Koubaa (FERRANDI Paris School of Culinary Arts and Hospitality Management, France)
Location: Room D
| 13:30 | Automation vs the Human Touch: Strategic Trade-offs in Service Quality, Employment, and Guest Experience in Hospitality (abstract) |
| 13:48 | Knowledge, Attitudes, and Implementation of Food Safety Practices in Public District Hospital Foodservice Units in Tshwane (abstract) |
| 14:06 | What Drives Agritourism Participation? The Role of Agri-Environmental Literacy in Shaping Behavioural Intentions (abstract) |
| 14:24 | Measuring Environmental Sustainability in Smart Tourism Destinations: A Multi-Dimensional Environmental Pressure Assessment Framework from the GreCO Project (abstract) |
15:00-15:30Coffee Break
15:30-17:00 Session EN1: Sustainable Entrepreneurship and Digital Innovation for Global Impact
Chair:
Yueqi Wang (Dalian University of Technology, China)
Discussant:
Mmakgabo Justice Malebana (Tshwane University of Technology, South Africa)
Location: Room A
| 15:30 | The Double-Edged Sword of Green Procurement: Supplier Learning, Governance Conditions, and Green Innovation (abstract) |
| 15:48 | The Role of Leadership and Digital Transformation in Enhancing University Spin-Out Performance: A South African Perspective (abstract) |
| 16:06 | Entrepreneurship & Innovation for Impact: How Impact Orientation Shapes Entrepreneurial Performance (abstract) |
| 16:24 | Inclusive Entrepreneurship and Sustainable Development in African Economies: The Role of Digital Innovation (abstract) |
| 16:42 | The Impact of Micro, Small and Medium Enterprises (MSMEs) on China’s Economic Growth (abstract) |
15:30-17:00 Session IS2: Navigating Global Disruption: The Intersection of Ethics, Technology, and Socio-Economic Systems
Chair:
Anna Putnová (Brno City Assembly for Innovations, Czechia)
Discussant:
Itumeleng Judith Maome (Durban University of Technology, South Africa)
Location: Room B
| 15:30 | Towards a Better Global Governance: A Normative Approach (abstract) |
| 15:48 | From Doomers to Bloomers: Mapping Conflicting Attitudes Toward AI in Higher Education (abstract) |
| 16:06 | The Influence of E-Commerce on Advanced Inventory Management Strategies for Small and Medium-Sized Enterprises (SMEs) (abstract) |
| 16:24 | Taxi Violence in South Africa: Challenges and Possible Solutions (abstract) |
15:30-17:00 Session MG1: Leading the Future: AI, Culture, and Governance in Modern Organizations
Chair:
Samir R. Moussalli (Huntingdon College, United States)
Discussant:
Jacqueline Mangwane (Tshwane University of Technology, South Africa)
Location: Room C
| 15:30 | Strategic Management in the AI Era: A Literature Review on Competitive Advantage and Human-AI Dynamics (abstract) |
| 15:48 | AI Intelligence at the Edge: Customer Service as a Strategic Framework (abstract) |
| 16:06 | Enhancing Digitally Empowered Workplaces: The Relationship Between Digital Organisational Culture, Digital Competency and Employee Attitudes (abstract) |
| 16:24 | Selected Mechanisms of Board Diversity and Sustainability Disclosures in South African State-Owned Entities: A PLS-SEM Approach (abstract) |
| 16:42 | An Integrated AI-Enabled e-HRM Framework for Enhancing Staffing in South African Organisations (Work in Progress) (abstract) |
15:30-17:00 Session MG2: Inclusive Leadership and Sustainable Innovation in the Global Workplace
Chair:
Bruno Mascitelli (Swinburne University of Technology, Australia)
Discussant:
Asterios Stroumpoulis (University of Piraeus, Greece)
Location: Room D
| 15:30 | Survival and Growth: Female Academics’ Work Realities in South Africa (abstract) |
| 15:48 | XR Sports and Fitness Gaming in the Workplace: The Strategic Importance of Direct Experience in Shaping Perceptions (abstract) |
| 16:06 | Leadership as a Catalyst for Employee Engagement in Contemporary Organisations (abstract) |
| 16:24 | A Corporate Responsibility Strategy for Socio-Economic Emancipation of Marginalised Communities in Post-Colonial African Societies (abstract) |
Thursday, July 16th
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09:00-10:30 Session EC1: Global Shifts and Regenerative Systems: Economics of Trade, Tech, and Sustainability
Chair:
Michael Tasto (Southern New Hampshire University, United States)
Discussant:
Bo Liu (Southern New Hampshire University, United States)
Location: Room A
| 09:00 | Diplomatic Relations Between the European Union (EU) and China: Where Are We Now? (abstract) |
| 09:18 | Systematic Literature Review: The Impact of Predictive Intelligence and Real-Time Data Insights on Corporate Financial Sustainability (abstract) |
| 09:36 | Bridging Gaps or Widening Divides? Globalisation and Economic Development Convergence in the Southern African Customs Union (SACU) (abstract) |
| 09:54 | Drivers and Technologies Shaping the Future of Sustainable Housing: A South African Case Study (abstract) |
09:00-10:30 Session FI1: Financial Risk, Forecasting, and Predictive Analytics in Banking and Capital Markets
Chair:
Yaoyao Xu (National Research University-Higher School of Economics, Saint Petersburg, Russia)
Discussant:
Gregory Randolph (Southern New Hampshire University, United States)
Location: Room B
| 09:00 | Bankruptcy Prediction Indicators Approach (BPIA) Factors Affecting Financial Distress Within Different Johannesburg Stock Exchange (JSE) Industries (abstract) |
| 09:18 | Comparative Study of Traditional Time Series Models and Machine Learning Algorithms for Stock Price Forecasting (abstract) |
| 09:36 | Integrating the Basel Regulatory Framework, ESG Performance, and Political Economy Factors in Determining Bank Failure Risk in Emerging and Developed Markets (abstract) |
| 09:54 | Identifying Attrition Predictors Using the Fuzzy TOPSIS and Logistic Regression (abstract) |
09:00-10:30 Session TE2: Technological Innovation & Systemic Change in Diverse Institutional Environments
Chair:
Gordon Bowen (Anglia Ruskin University, UK)
Discussant:
Christina Schweikert (St. John’s University, United States)
Location: Room C
| 09:00 | OFDI and Innovation Performance among Emerging Market Firms: The Moderating Role of Multiple Institutional Environment (abstract) |
| 09:18 | Innovation Patterns Supported by Public Funding in a Low-Density Tourism Territory: Evidence from PROVERE iNature (CENTRO2020) (abstract) |
| 09:36 | Blockchain for Transparency in South Africa’s Energy Sector: A Review of Procurement and Quality Control Challenges (abstract) |
| 09:54 | Digital transformation in Policing: A Technology-Enabled Model for Strengthening Firearm Evidence Management in Murder Investigations (abstract) |
09:00-10:30 Session TE3: Digital Transformation and Emerging Technologies in Developing Markets
Chair:
Mmakgantse Mmereki (Nelson Mandela University, South Africa)
Discussant:
Olufunmilayo Liadi (University of Cumbria, UK)
Location: Room D
| 09:00 | Additive Manufacturing for Sustainable Supply Chain Transformation: An Integrated Decision-Support Framework for Industrial Implementation (abstract) |
| 09:18 | Promoting Digital Inclusion Through Indigenous Languages: Implications for SME Development in Limpopo Province, South Africa (abstract) |
| 09:36 | Optimizing Inventory Management With Artificial Intelligence Driven Predictive Analytics (abstract) |
| 09:54 | Exploring Leadership Strategies for Overcoming Barriers to Digital Transformation in Pakistan’s Fashion SMEs (abstract) |
| 10:12 | Assessment of Intelligent Systems Adoption in the South African Logistics Industry (abstract) |
10:30-11:00Coffee Break
11:00-12:30 Session HE1: Innovation, Sustainability, and Digital Transformation
Chair:
Jacqueline Mangwane (Tshwane University of Technology, South Africa)
Discussant:
Sofya Malik (University of East London, UK)
Location: Room A
| 11:00 | How Public Sector Hospitals in South Africa Are Impacted by Green Staffing Practices: The Role of the Legislative Framework (abstract) |
| 11:18 | The Rise of AI in Biopharmaceuticals: Uncovering the Environmental Cost and the Promise of Sustainable AI (abstract) |
| 11:36 | Artificial Intelligence and Organisational Performance in Healthcare: A Critical Review (abstract) |
| 11:54 | E-Procurement Management and Supply Chain Performance in the Healthcare Sector (Global) (abstract) |
11:00-12:30 Session LA1: Balancing the Scales: Navigating Rights, Remedies, and Legal Frameworks
Chair:
Shaukat Ali (University of Wolverhampton, UK)
Discussant:
Mona Chung (Cross Culture International, Australia)
Location: Room B
| 11:00 | The Legal Interaction of Road Accidents Using COIDA or the RAF Bill as a Compensation Measure (abstract) |
| 11:18 | The Role of Intelligence-Led Policing in Disrupting Gang Networks in South Africa (abstract) |
| 11:36 | Balancing Rights and Enforcement: A Critical Analysis of Criminal Law and Criminal Procedure in South Africa (abstract) |
| 11:54 | The Legal Consequences of Customary Marriage: Antenuptial Contracts and Community of Property in MM v NIM (abstract) |
11:00-12:30 Session MG3: Data-Driven Operations and Organizational Performance
Chair:
Anna Putnová (Brno City Assembly for Innovations, Czechia)
Discussant:
Juergen Muehlbacher (Vienna University of Business and Economics, Austria)
Location: Room C
| 11:00 | A Machine Learning Approach to Predicting Hiring Decision (abstract) |
| 11:18 | The Role of Quality Management Practices and Supplier Management in Corrective Maintenance Backlog: A Structural Equation Modelling Approach (abstract) |
| 11:36 | Exploring the Influence of Enterprise Social Media (ESM) on Employee Engagement (EE) in the Workplace (abstract) PRESENTER: Wilson Ozuem |
| 11:54 | Developing a Model of TQM Elements for Productivity Enhancement in Manufacturing: A Systematic Literature Review (abstract) |
| 12:12 | Enhancing Vehicle Security Through Lean Manufacturing: Evidence From South Africa’s Automotive Sector (abstract) |
11:00-12:30 Session MK4: Consumer Empowerment and Ethical Marketing in Emerging Markets
Chair:
Kingsley Dafe (University of Gloucestershire, UK)
Discussant:
Samar Ghurab (University of Cumbria, UK)
Location: Room D
| 11:00 | Determinants of Green Purchase Intentions and Behaviour in Namibian Retail Supermarkets: An Integrated TPB-NAM Approach (abstract) |
| 11:18 | The Role of Customer Service in Shaping Consumer Buying Patterns Among SMEs in East London (abstract) |
| 11:36 | User Generated Content and Consumer Trust in the South African Fashion Industry: A Qualitative Inquiry (abstract) |
12:30-13:30Lunch Break
13:30-15:00 Session IS3: Managing Resources and Resilience: Navigating Organizational, Infrastructural, and Social Challenges
Chair:
Gordon Bowen (Anglia Ruskin University, UK)
Discussant:
Vukosi Mathonsi (North-West University, South Africa)
Location: Room A
| 13:30 | Managing Student Residences During the COVID-19 Pandemic: A Public Administration Perspective at a Selected South African Tertiary Institution (abstract) |
| 13:48 | Breaking the Academic Glass Ceiling: Confronting Patriarchy in Higher Learning Institutions (abstract) |
| 14:06 | Exploring the Relationship Between It Infrastructure Maturity and Business Agility Within E-Tail Logistics (abstract) |
| 14:24 | Analysis of the Management of Donations to Schools (abstract) |
13:30-15:00 Session IT1: Navigating the Digital Frontier: Trust, AI, and Cyber Intelligence
Chair:
Anna Johanna Catharina Womack (Durban University of Technology, South Africa)
Discussant:
M.J. Maleka (Tshwane University of Technology eMalahleni Campus, South Africa)
Location: Room B
| 13:30 | Trust Issues: Examining the Impact of Technology on Our Confidence (abstract) |
| 13:48 | Efficacy of Artificial Intelligence and Machine Learning in SAPS Cybercrime Detection and Investigation (abstract) |
| 14:06 | Preference Detection using Machine Learning and Multilayer Combinatorial Fusion (abstract) |
| 14:24 | Cyber-Social Intelligence as an Emerging Competency Within Entrepreneurship Education (abstract) |
13:30-15:00 Session LA2: Global Governance & Risk
Chair:
Alzira Marques (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Discussant:
Susana Rodrigues (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Location: Room C
| 13:30 | Rethinking the Role of Environmental Laws in Adapting to Climate Change in South Africa in the Pursuit of Sustainable Development (abstract) |
| 13:48 | Strategies to Support Employees with Disability in Corporate Environments in Kuwait (abstract) |
| 14:06 | Institutional Victimisation and Organised Crime: A Criminological Analysis of Justice Cluster Infiltration in South Africa (abstract) |
| 14:24 | Unveiling the Complexities of Counterfeit Trading and Exploring a Multi-Disciplinary Policing Response in Southern Africa (abstract) |
13:30-15:00 Session MK5: Navigating the AI Retail Frontier: From Frictionless Stores to Smart Co-Creation
Chair:
Samar Ghurab (University of Cumbria, UK)
Discussant:
Ashok Som (ESSEC Business School, France)
Location: Room D
| 13:30 | Walking Out, Tapping In: Consumer Perceptions of Cashierless and Queueless Retail in South Africa (abstract) |
| 13:48 | Machine Learning-Based Market Segmentation of the ChatGPT App Adoption Intention: A Brand-Centric Approach (abstract) |
| 14:06 | ChatGPT as a Sentiment Analysis Tool (abstract) |
| 14:24 | The Role of AI Chatbots in Facilitating Co-Creation Between Fashion Brands and Consumers in Online Shopping (abstract) |
15:00-15:30Coffee Break
15:30-17:00 Session IS4: Evolving Ecosystems: Knowledge, Innovation, and Socio-Economic Development
Chair:
Bukelwa Mbinda (Durban University of Technology, South Africa)
Discussant:
Rami Alsaber (St. John’s University, United States)
Location: Room A
| 15:30 | Reconceptualising Social Engagement in South African Higher Education: From Moral Agenda to Institutional Ecosystem (abstract) |
| 15:48 | Transfer of Knowledge From the Academic Environment to Public Administration-Digitization and Aging-Case Study (abstract) |
| 16:06 | Exploring Post-Programme Entrepreneurial Perceptions Among STEP Participants: Insights for Entrepreneurship Education (abstract) |
| 16:24 | Determinants of Innovation: A Perspective From Higher Education Faculty Members (abstract) |
| 16:42 | Manifestation of Informal Trading in South Africa: A Human Rights Complexity (abstract) |
15:30-17:00 Session LA3: Contemporary Issues in Law, Constitutionalism, and Regulatory Governance
Chair:
Shaukat Ali (University of Wolverhampton, UK)
Discussant:
Samir R. Moussalli (Huntingdon College, United States)
Location: Room B
| 15:30 | Constitutionalising Mandatory Mediation under ESTA: A Case Note on Marais NO and Another v Daniels and Others (abstract) |
| 15:48 | Appointment of Judges of the Labour Appeal Court of South Africa: A Relook Into South African Labour Appeal Court Judicial Appointment (abstract) |
| 16:06 | Contractual Certainty versus Constitutional Justice: Rethinking Antenuptial Contracts in South African Matrimonial Property Law (abstract) |
| 16:24 | Artificial Intelligence and Cybercrime: An Analysis of AI-Driven Anti-Phishing Solutions in Digital Banking (abstract) |
15:30-17:00 Session SP2: Hallway Conversations: Innovative Teaching Strategies for Business and Technology Classrooms
Chair:
Megan Paddack (Southern New Hampshire University, United States)
Location: Room C
| 15:30 | Everyday Spending, Global Opportunities: Teaching Financial Literacy Through Rewards and Credit Strategies (abstract) |
| 15:48 | Closing the Excel Skills Gap: Applied Learning and Certification in Business Education (abstract) |
| 16:06 | From Formulas to Understanding: Using Excel-Based Active Learning to Transform Student Engagement in Applied Statistics (abstract) |
15:30-17:00 Session TE4: Geopolitics, Governance, and Innovation: Navigating Technological Constraints and Smart Cities
Chair:
Raveen Rathilall (Durban University of Technology, South Africa)
Discussant:
T.B. Skosana (Tshwane University of Technology, eMalahleni Campus, South Africa)
Location: Room D
| 15:30 | Technological Sanctions and Firms’ Autonomy in the Global Technology Market (abstract) |
| 15:48 | Turning Restrictions into Recombination: The Impact of U.S. Technological Blockades on AI Knowledge Adoption in Chinese Enterprises (abstract) |
| 16:06 | Smart Cities for Participatory Governance: A Systematic Review of Community Engagement and Service Delivery in South African Municipalities (abstract) |
17:00-18:00 Session SP3: Meet the Editors
Location: Room B
| 17:00 | Journal of Global Business and Technology (JGBAT) |
| 17:45 | Australian and New Zealand Journal of European Studies (ANZJES) |
Friday, July 17th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session MG4: Sustainable Governance and Resource Management
Chair:
Juergen Muehlbacher (Vienna University of Business and Economics, Austria)
Discussant:
Wilson Ozuem (University for the Creative Arts, UK)
Location: Room A
| 09:00 | Addressing Procurement-Related Corruption in African State-Owned Companies: Empirical Evidence, Governance Reforms, and Digital Interventions (abstract) |
| 09:18 | Sustainable Management in Cultural Institutions: Evidence from Archaeological Museums (abstract) |
| 09:36 | Reconfiguring Diamond Beneficiation in Post Apartheid South Africa (abstract) |
| 09:54 | Examining the effects of Organisational Justice on Organisational Citizenship Behaviour among academic employees at a South African University (abstract) |
| 10:12 | Dual Authority, Dual Identity: Power Negotiation Among Black Women Executives in Post-Apartheid South Africa (abstract) |
09:00-10:30 Session MK6: Consumer Psychology & Emerging Markets: From Hyperconnectivity to Sustainable Behaviour
Chair:
Samuel Ayertey (University of Cumbria, UK)
Discussant:
Pedro Manuel do Espírito Santo (Polytechnic University of Leiria, Campus 2-Morro do Lena, Portugal)
Location: Room B
| 09:00 | Beyond Connectivity: Profiling the Demographics and Behaviour of Hyperconnected Consumers (abstract) |
| 09:18 | Relationship Management of Suppliers in a South African State-Owned Enterprise (abstract) |
| 09:36 | Implementation of Marketing Strategies by Spaza Shop Businesses in the Ga-Mamabolo Area, Limpopo Province, South Africa (abstract) |
| 09:54 | From Moral Obligation to Habit: A Behavioural Model of Energy Conservation and Energy-Efficient Appliance Adoption (abstract) |
09:00-10:30 Session TO3: Tourism Strategy, Destination Competitiveness, and Business Transformation
Chair:
Itumeleng Judith Maome (Durban University of Technology, South Africa)
Discussant:
Kgashane Stephen Nyakala (Tshwane University of Technology, South Africa)
Location: Room C
| 09:00 | The Municipal Responses to Sustainable Tourism Policy Gaps in Greece (abstract) |
| 09:18 | The Influence of Destination Attributes on Loyalty: The Roles of Trust and Hedonic Experience among Brazilian Tourists in Portugal (abstract) |
| 09:36 | Critical and Strategic Perspectives of Merger & Acquisition in the Experience Economy (abstract) |
10:30-11:00Coffee Break
11:00-12:30 Session EC2: Natural Capital & Climate Shocks: Economic Impacts, Resource Governance, and Human Capital
Chair:
Michael Tasto (Southern New Hampshire University, United States)
Discussant:
Gregory Randolph (Southern New Hampshire University, United States)
Location: Room A
| 11:00 | Epidemiological Effects and Cost of Contaminated Water Consumption After Limpopo and Mpumalanga Provinces’ January 2026 Floods: A Systematic Review (abstract) |
| 11:18 | The Role of Renewable and Non-Renewable Energy on Climate Change Mitigation: Insight From Machine Learning and Quantile-On-Quantile KRLS (abstract) |
| 11:36 | Transforming Tourism Through Circular Economy: From Linear Growth Models to Regenerative Destination Systems (abstract) |
11:00-12:30 Session EC3: Economic Resilience, Digital Transformation, and Value Chain Dynamics
Chair:
Mona Chung (Cross Culture International, Australia)
Discussant:
Vishal Kumar (National Research University Higher School of Economics, Saint Petersburg, Russia)
Location: Room B
| 11:00 | Capacity Planning and Inventory Management: An Automotive Manufacturer’s Case Study in South Africa (abstract) |
| 11:18 | Economic Globalisation and Informal Sector Dynamics in South Africa: A Disaggregated Time-Series Analysis (abstract) |
| 11:36 | Energy Transition, Global Value Chains, and Unequal Development Outcomes: A Country-Level Panel Analysis (abstract) |
| 11:54 | The Impact of Digital Technology Adoption on Financial Performance: Empirical Analysis of South African Financial Institutions (abstract) |
| 12:12 | Factors Influencing the Effective Implementation of Strategy in a Retail Bank in Durban (abstract) |
11:00-12:30 Session EN2: Empowering Emerging Entrepreneurs: Educational Strategies, Growth Factors, and Capacity Building
Chair:
Panagiote G. Tsolis (Hellenic American University, Greece)
Discussant:
Favour Ben (Arden University, UK)
Location: Room C
| 11:00 | Challenges Faced by Students in the Student Training for Entrepreneurial Promotion (STEP) Programme at a University in South Africa: A Qualitative Inquiry (abstract) |
| 11:18 | Lessons From a Decade of Delivering Short Learning Programmes for Women Entrepreneurs: Insights From a South African University (abstract) |
| 11:36 | Understanding Growth Factors in Women-owned Businesses. Evidence from a Systematic Review in Limpopo Province (abstract) |
| 11:54 | Exploring Entrepreneurial Educational Support Among Emerging Business Owners at Higher Education Institution: A Qualitative Study (abstract) |
12:30-13:30Lunch Break
13:30-15:00 Session EN3: Catalysts and Contexts: Driving Entrepreneurial Orientation and Ecosystems Worldwide
Chair:
Favour Ben (Arden University, UK)
Discussant:
Wilson Ozuem (University for the Creative Arts, UK)
Location: Room A
| 13:30 | Examining the Relationship Between Organisational Culture and Entrepreneurial Orientation in Texas-Based Small Businesses (abstract) |
| 13:48 | Environmental Drivers of Entrepreneurial Orientation and Internationalisation, Evidence from Rural SMEs in KwaZulu-Natal: Exploring How Contextual Factors Shape Global Competitiveness in Emerging Markets (abstract) |
| 14:06 | From Policy to Practice: The Leadership Imperative in Building University-Based Entrepreneurial Ecosystems (abstract) |
| 14:24 | Rethinking Entrepreneurial Education: Self-Confidence and Innovativeness in Shaping Youth Entrepreneurial Intention in South Africa (abstract) |
| 14:42 | Harnessing Disability Grants as Catalysts for Entrepreneurship (abstract) |
13:30-15:00 Session EN4: Navigating the Future: Innovation, Ecosystem, and Resilience Strategies
Chair:
Mandla Shezi (University of South Africa, South Africa)
Discussant:
Olufunmilayo Liadi (University of Cumbria, UK)
Location: Room B
| 13:30 | Supply Chain Tactics of Small and Medium-Scale Enterprise Performance in Gauteng Province (abstract) |
| 13:48 | Digital Transformation and Innovation Amongst SMMEs In the Mbombela Local Municipality: A Focus on the Tourism Sector (abstract) PRESENTER: Siyasanga Mgoduka |
| 14:06 | From Invisible Bridges to Embedded Ecosystems: Rethinking University Hubs as Engines of Youth Entrepreneurship in South Africa (abstract) |
| 14:24 | Economics of Innovation: How Load-Shedding Shapes Innovation and Resilience Among Township Small, Medium and Micro Enterprises (abstract) |
| 14:42 | Thriving Beyond Automation: How Manufacturing SMEs in eThekwini Can Harness Emerging Technologies to Future-Proof Their Businesses (abstract) |
13:30-15:00 Session EN5: Entrepreneurial Ecosystems in Emerging Markets
Chair:
Samir R. Moussalli (Huntingdon College, United States)
Discussant:
Asterios Stroumpoulis (University of Piraeus, Greece)
Location: Room C
| 13:30 | An Empirical Study of How Social Enterprises Address Graduate Unemployment in South Africa: Lessons for Practice and Policy (abstract) |
| 13:48 | Artificial Intelligence and the Erosion of Indigenous Ethics and Morality in African Business Enterprises (abstract) |
| 14:06 | The Perceived Effect of Entrepreneurship Education on Entrepreneurial Intentions of TVET Students in Johannesburg (abstract) |
| 14:24 | Top Management Support on Adopting ICT in the Tourism Sector of SMEs in Urban and Rural Areas in the Eastern Cape Province, South Africa (abstract) |
| 14:42 | Entrepreneurial Identity Formation and Ecosystem Support: A Qualitative Study of Emerging Entrepreneurs in Mahikeng, North West Province (abstract) |
15:00-15:30Coffee Break
15:30-17:00 Session FI2: Digital Finance: Navigating Currency, BRICS, and FinTech
Chair:
Venkatapparao Mummalaneni (Virginia State University, United States)
Discussant:
Bo Liu (Southern New Hampshire University, United States)
Location: Room A
| 15:30 | The Effectiveness of Artificial Intelligence (AI) and the Fifth Industrial Revolution (5IR) in Combating Mobile Fraud at South African Banking Industry (abstract) |
| 15:48 | The Relationship Between Oil Prices and Exchange Rate In South Africa (abstract) |
| 16:06 | Assessment of BRICS’s De-Dollarization Efforts: Economic or Geopolitical Leverage (abstract) |
| 16:24 | Market Competitiveness of Small Retail Enterprises Following Zimbabwe’s ZiG Currency Adoption in Manicaland Province in Zimbabwe (abstract) |
15:30-17:00 Session IT2: Digital Frontiers: AI, AR, and Cloud-Driven Strategies
Chair:
Sheri L. Mackey (University of Tennessee Knoxville, United States)
Discussant:
Eirini Tsakiri (University of Piraeus, Greece)
Location: Room B
| 15:30 | Branding the Algorithm: AI Brand Equity and Continued Use of the ChatGPT App (abstract) PRESENTER: Mayemba Karel Nzita |
| 15:48 | A Systematic Literature Review on People Analytics Using Excel (abstract) |
| 16:06 | Generation Z’s Augmented Reality Shopping Experiences: A Cognitive Absorption Study of Augmented Reality-Virtual Assistant Interplay (abstract) |
| 16:24 | Cloud Computing as an Enabler of Green and Sustainable Supply Chains in the Global South (abstract) |
| 16:42 | Owner-led Corporate Social Responsibility initiatives: An Ubuntu Approach (abstract) |