2026GFMC: 2026 GLOBAL FASHION MANAGEMENT CONFERENCE AT MADRID

This page contains an index consisting of author-provided keywords.

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3D Virtual Store	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
3D visual presentation	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
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4th Industrial Revolution (4IR)	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S
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Access-based consumption	Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental
acculturation	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Ad novelty	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
Adaptive Design	Exploratory Design for an Adaptive Hand/Wrist Tremor Stability Sleeve Using Biomimetic-Inspired Localized Stiffness Mechanisms
Adaptive lower-limb apparel	LOWER-LIMB ADAPTIVE APPAREL PRODUCT DESIGN FOR OLDER WOMEN WITH KNEE OSTEOARTHRITIS
Adoption barriers	Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental
Advertisement Skepticism	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
advertising	CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS
Advertising practice	Inclusive Marketing: Marketing Professionals´ Interpretations and the Operationalisation of Inclusion in Swedish Fashion Advertising
Aesthetic Experience	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
Aesthetic labor	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
Affective Trust	THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS
African fashion	EMERGING FASHION ECOSYSTEMS IN THE GLOBAL SOUTH: LOCAL CRAFT, INSTITUTIONAL MEDIATION, AND NEW FASHION NARRATIVES
Agentic AI	THE DIFFERENTIAL IMPACT OF AGENTIC AI VERSUS HUMAN AGENTS ON USER CO-CREATION From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce
Agentic curator	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS
AI	A BERTOPIC-BASED ANALYSIS OF CONSUMER SATISFACTION DRIVERS IN AI-POWERED FASHION MOBILE APPLICATIONS INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
AI agent	When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services
AI authenticator	THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS
AI chatbots	EMPATHY BY DESIGN: AI-GENERATED CHATBOT RESPONSES AND CUSTOMER EXERIENCE IN FASION RETAIL TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE
AI co-creation	THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION
AI design	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment
AI design feature	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
AI design utilization	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
AI Disclosure	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
AI Fashion	THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS
AI in Retail	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
AI Influencer	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
AI influencers	Consumer perceptions of AI and human influencers in the fashion industry HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS
AI Literacy	VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN THEY OUTPERFORM HUMAN ENDORSERS
AI marketing	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment
AI model	AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING
AI Models	HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY
AI personal Shopper	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
AI personalization	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
AI Recommendation	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
AI recommendations	The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts
AI Robots Assistant	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail
AI Streamers	Exploring Chinese consumers’ perceptions of fashion AI streamers
AI styling agent	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
AI Stylists	LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
AI-generated contents	SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
AI-generated diversity	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
AI-generated eWOM	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
AI-generated fashion	THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION
AI-generated fashion design	CONSUMER RESPONSES TO AI-ENABLED FASHION DESIGN AND AUTHENTICITY
AI-Generated Fashion Models	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
AI-generated imagery	AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY”
AI-generated images	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
AI-Generated Twins	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
AI-powered mobile application	A BERTOPIC-BASED ANALYSIS OF CONSUMER SATISFACTION DRIVERS IN AI-POWERED FASHION MOBILE APPLICATIONS
AI-powered personalization	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
AI-text analysis	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
AIBVS methodology	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Algorithm Awareness	ALGORITHM AWARENESS AND USER RESPONSES TO PERSONALIZED SOCIAL MEDIA
Algorithmic awareness	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Algorithmic Charisma	From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection
Algorithmic fairness	The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts
Algorithmic mediation	Editorial Curation and Cultural Authority in Algorithmic Fashion
Algorithmic recommendation	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Algorithmic trust	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
algorithmic visibility	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Anime pilgrimage	Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Anime sacred sites	Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
anthropomorphism	When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
anxiety	Fear of Missing Out as a Driver of Consumer Well-being
apparel consumption	WHY[DC1.1] DO I BUY THE CLOTHES I BUY WHEN TRAVELING? A CONCEPTUAL FRAMEWORK OF APPAREL PURCHASING, LIMINAL IDENTITY SHIFTS, AND POST-TRAVEL MEANING MAKING
Appearance norms	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
Architectural education	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
art	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE
Art Direction	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion
Art Infusion	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
Artifact-level cross-validation	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Artificial Intelligence	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE AI ADOPTION IN FASHION DESIGN AND PRODUCT DEVELOPMENT WORKFLOWS AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion Adoption and impact of AI in Spanish fashion retail: an empirical study THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Artificial Intelligence (AI)	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S Research on Consumer Behavior in AI-Integrated Mobile Shopping
Artificial Intelligence Influencers	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
artistic	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
Arts	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
Asian	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing
aspirational branding	INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING
Assemblage Theory	From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination
Assimilative emotion	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention
Assortment composition	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Attribution theory	HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS
Augmented Reality	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Augmented Reality (AR)	Reflections Beyond the Mirror: AR-Mediated Identity Play in Phygital Beauty Spaces
Authentic self seeking	Who Seeks and Appreciates Authentic Tourism Destinations?
Authenticity	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context AUTHENTICITY IN CULTURAL TOURISM REVISITED: A COMPARATIVE REVIEW BASED ON WANG (1999)’S TYPOLOGY Who Seeks and Appreciates Authentic Tourism Destinations? How perceived VI’s authenticity moderates consumer attitude transfer to endorsed brand and purchase intention? HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING
autonomy	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services
Avatar Identification	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
awe	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND
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B2B Marketing	AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS
Balance theory	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Basic psychological needs	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
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Beauty	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING
Beauty industry	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY
Behavioral Intention	SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
BESC	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape
Bibliometric analysis	MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Big Data Analysis	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
Bio-based materials	MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Biomechanical evaluation	LOWER-LIMB ADAPTIVE APPAREL PRODUCT DESIGN FOR OLDER WOMEN WITH KNEE OSTEOARTHRITIS
Biomimicry	Exploratory Design for an Adaptive Hand/Wrist Tremor Stability Sleeve Using Biomimetic-Inspired Localized Stiffness Mechanisms
Black consumers	A Social Identity Perspective to Luxury Brand Activism
blockchain	Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
Body satisfaction	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Bonus packs promotion	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
brand activism	STRONGER TOGETHER? CO-CREATED ACTIVISM AND THE INTERPLAY OF MULTIPLE BRAND TYPES IN SPORT ECOSYSTEMS
Brand Affection	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Brand Aspiration	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
Brand Attachment	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
Brand Attitude	EMPATHY BY DESIGN: AI-GENERATED CHATBOT RESPONSES AND CUSTOMER EXERIENCE IN FASION RETAIL HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Brand attitudes	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Brand Authenticity	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION EXPLORING THE NEXUS: UNRAVELING THE INFLUENCE OF CONSUMER AND BRAND FACTORS ON PURCHASE INTENTION OF VINTAGE PRODUCTS
brand coolness	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY
Brand Ecosystems	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Brand Engagement in Self-Concept	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape
Brand Experience	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
brand extension	Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences
Brand heritage	COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS
Brand History	VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN THEY OUTPERFORM HUMAN ENDORSERS
Brand identification	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Brand identity	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment Meaningful Luxury: The Making of Brand Purpose in High-End Branding
brand image	Perceived Quality as the Key Driver of Consumer Decision-Making in Sustainable Beauty STRONGER TOGETHER? CO-CREATED ACTIVISM AND THE INTERPLAY OF MULTIPLE BRAND TYPES IN SPORT ECOSYSTEMS THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Brand inclusivity	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Brand logo explicitness	BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Brand Love	IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
brand loyalty	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Brand Management	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
Brand meaning	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
Brand Mystique	The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
brand perception	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
brand performance	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
Brand prescription	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Brand prestige	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention
Brand purpose	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
brand reputation	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
brand stabilization	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
Brand Switching	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Brand symbolism	LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY?
Brand Value	VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN THEY OUTPERFORM HUMAN ENDORSERS
Brand visibility	FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET
brand-owned virtual influencers	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Brand-related User-Generated Content	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
branding	Fashion Romanticism Across the Choice Cycle CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Buddhist cave temples	From Stone to Silk: Reading Fashion as Cultural Narrative in Maharashtra’s Buddhist Cave Tourism, India
Buddhist heritage tourism	From Stone to Silk: Reading Fashion as Cultural Narrative in Maharashtra’s Buddhist Cave Tourism, India
Business model (BM)	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S
Business to Business	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
business-to-business relationships	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
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Canadian youth	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY
Cashmere manufacturing	Investigating the Mechanism of How Employee Engagement in Digital Skills Training Improves Productivity in the Cashmere Manufacturing Sector
Causal Forest	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
cause-related marketing	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
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charity shops	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Chatbot	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS E-commerce : Impact of Chatbot Use on Customer Experience – The Mediating Role of Customer Engagement
Chatbot interaction style	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Chatbots	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
China	A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Chinese Business	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Circular Business Model Innovation	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
Circular Economy	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY? Governing Interdependence in Fashion: Industrial Symbiosis as a Risk Management Strategy
Circular fashion	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Circularity	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY Regenerative Efforts in the Textile Industry. Are they having a positive impact? B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Clothing and textile industry	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S
Clothing attributes	Sustainable by Design? Consumer Expectations on Personalized Fashion
Clothing Brand Engagement	METAVERSE-BASED RETAIL: THE EFFECT OF EXPERIENTIAL FACTORS ON GEN Z’S CLOTHING BRAND ENGAGEMENT
clothing reuse	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Clustering	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Cognitive Closure Need Satisfaction	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Cognitive Effort	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
Cognitive flexibility	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE
Cognitive Offloading	LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
Collective Wardrobe	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Color
Color Forecasting	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Commercial performance	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Commitment	Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Communication and marketing framework
community	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Community-based learning	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Companion Animals	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
compassion	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion
Competence	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Competitive Advantage	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Complaint intention	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS
Computers as Social Actors (CASA)	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Conceptualisation	Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
configurational theory	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
Construal level theory	TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience
consumer affinity	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Consumer Attitude	Developing a Strategic Framework For Utilising GenAI to Enhance Green Fashion Marketing Performance
Consumer behavior	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH SUSTAINABLE FASHION: PERCEPTIONS AND PURCHASING DECISIONS IN THE UNIVERSITY GENERATION Z Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience? Sustainable by Design? Consumer Expectations on Personalized Fashion HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL Digital Product Passport and Consumer Perception: A Tool for a More Transparent and Sustainable Fashion Industry The Ibero-American Luxury Paradigm: A Semi-Systematic Review of Regional Consumer Behavio LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
consumer behaviour	Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
consumer beliefs	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Consumer Brand Engagement	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
Consumer communities	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY
Consumer Decision Confidence	From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce
Consumer Embarrassment	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail
Consumer Empowerment	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape
Consumer engagement	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Consumer Ethics	What is emotional AI? A review of current developments and future applications in retail and marketing
Consumer Ethnocentrism	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Consumer experience	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS What is emotional AI? A review of current developments and future applications in retail and marketing AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
consumer fatigue	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
Consumer heterogeneity	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
Consumer motivations	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Consumer perception	EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Consumer perceptions	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Consumer preferences	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
consumer psychology	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
consumer resistance	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Consumer responses	CONSUMER RESPONSES TO AI-ENABLED FASHION DESIGN AND AUTHENTICITY
Consumer Review Analysis	CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH
Consumer skepticism	HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS
Consumer Trust	DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS Too Close for Comfort? Social Distance Norms in Human–AI Communication
Consumer values	Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model
consumer-AI relationship	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
Consumer-Brand Engagement	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Consumers	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Consumers view skincare as important and risky	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
Consumers’ Online Brand-Related Activities	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Consumption	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
consumption quantity	DOES SOCIALLY RESPONSIBLE BEHAVIOR INCREASE CONSUMPTION OF CONVENTIONAL PRODUCTS?
Contagion Theory	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Content analysis	GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
Content source	SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
Context comparison	AUTHENTICITY IN CULTURAL TOURISM REVISITED: A COMPARATIVE REVIEW BASED ON WANG (1999)’S TYPOLOGY
Continuance intention	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Contrastive emotion	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention
Convenience	Research on Consumer Behavior in AI-Integrated Mobile Shopping
Conversational AI	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Convolutional neural networks (CNNs)	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Coping strategies	FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION
Corporate identity	Employer Branding as Strategic Corporate Identity: Shaping Talent Perception and Engagement
corporate social responsibility	Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
Cosplay	Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape
Counterfeit	STILL ILLEGAL, BUT LUXURY ENOUGH. THE LUXURY COUNTERFEIT MARKET IN LEBANON AND CONSUMER LEGITIMATION WORK. FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
counterfeit consumption	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Country of origin	Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context
Creative Direction	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion
Creative tourism	AUTHENTICITY IN CULTURAL TOURISM REVISITED: A COMPARATIVE REVIEW BASED ON WANG (1999)’S TYPOLOGY
Creator type	STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND
Creator’s Essence	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Critical Space Theory	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Cross cultural	SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
Cross-border acquisition	Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context
Cross-border e-commerce	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Cross-Buying	STUCK IN THE KIDS’ SECTION: PARENTAL ROLE ACTIVATION SUPPRESSES ADULT BUYING
Cross-Cultural	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Cross-cultural comparison	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Cross-cultural consumer behavior	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Cross-cultural research	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Cross-national diffusion	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Cruise brands	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS
Cruise tourism	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
CSR	CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY? CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
CSR support	CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY?
Cultural authority	Editorial Curation and Cultural Authority in Algorithmic Fashion
Cultural background	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Cultural congruence	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Cultural Distance	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
cultural entrepreneurs	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
cultural intermediaries	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Cultural lag	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Cultural localization	GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
cultural narratives	From Stone to Silk: Reading Fashion as Cultural Narrative in Maharashtra’s Buddhist Cave Tourism, India
cultural purpose	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Cultural sustainability
Cultural tourism	AUTHENTICITY IN CULTURAL TOURISM REVISITED: A COMPARATIVE REVIEW BASED ON WANG (1999)’S TYPOLOGY
Culture	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing
Cultured meat	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Customer engagement	E-commerce : Impact of Chatbot Use on Customer Experience – The Mediating Role of Customer Engagement
Customer Experience	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY EMPATHY BY DESIGN: AI-GENERATED CHATBOT RESPONSES AND CUSTOMER EXERIENCE IN FASION RETAIL CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS Research on Consumer Behavior in AI-Integrated Mobile Shopping E-commerce : Impact of Chatbot Use on Customer Experience – The Mediating Role of Customer Engagement  HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE
Customer experience (CX)	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Customer journey coherence	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
customer satisfaction	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility Research on Consumer Behavior in AI-Integrated Mobile Shopping
Customer Service	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Customisation	Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
Cyprus	Sustainable luxury marketing: A systematic literature review study
D
Data Governance	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
Decision Making	LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
deepfake videos	The Impact of Deepfake Generated Content on Consumers' Purchase Intention: The Mediating Role of Processing Fluency and Perceived Seller Insincerity
Design Pedagogy	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Design similarities	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Design studio pedagogy	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Destination Advertisement	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
destination branding	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
Destination communication	UNINTENTIONAL TOURISM COMMUNICATION THROUGH FASHION E-COMMERCE CONTENT
Destination Image	Communicating the Commercial Capital of India through Fashion: Tourism Implications of Mumbai Fashion Week 2025 WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
destination marketing	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Destination mental imagery	UNINTENTIONAL TOURISM COMMUNICATION THROUGH FASHION E-COMMERCE CONTENT
Developed market	EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY
Digital	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
digital communication	THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Digital consumer behavior	FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET
Digital Decarbonisation	Harnessing Digital Decarbonisation for Climate Resilience in the Fashion Industry
Digital Ecosystems of Exchange	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Digital engagement	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
digital fashion	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
digital fashion sociology	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Digital impulse buying	FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION
Digital marketing	Exploring Chinese consumers’ perceptions of fashion AI streamers BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS
Digital mediation	AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY”
Digital Nudge	DIGITAL NUDGING IN SUSTAINABLE FASHION IN E-COMMERCE
Digital Persuasion	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
Digital platforms	Editorial Curation and Cultural Authority in Algorithmic Fashion HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Digital prestige	The Digital Paradox of Luxury: A Systematic Review and Theoretical Framework of Prestige-Signaling in Social Media Consumption
digital product creation	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Digital Product Passport	Digital Product Passport and Consumer Perception: A Tool for a More Transparent and Sustainable Fashion Industry MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
Digital Product Passport (DPP)	UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Digital Product Passports	LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY?
digital retail	INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING
Digital skills training	Investigating the Mechanism of How Employee Engagement in Digital Skills Training Improves Productivity in the Cashmere Manufacturing Sector
Digital Sustainability Paradox	Harnessing Digital Decarbonisation for Climate Resilience in the Fashion Industry
Digital technologies	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
Digital transformation	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience? AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS Investigating the Mechanism of How Employee Engagement in Digital Skills Training Improves Productivity in the Cashmere Manufacturing Sector MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Digital Transparency	DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Digitalisation	Harnessing Digital Decarbonisation for Climate Resilience in the Fashion Industry
Direct action	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Disbality	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
Discrete choice experiment	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
Discursive	STILL ILLEGAL, BUT LUXURY ENOUGH. THE LUXURY COUNTERFEIT MARKET IN LEBANON AND CONSUMER LEGITIMATION WORK.
Diversity	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
Diversity-Inclusive Advertising	FROM SOCIAL APPROVAL TO BEHAVIORAL RESISTANCE: IMPLICIT DISABILITY ATTITUDES IN INCLUSIVE LUXURY FASHION ADVERTISING
Dream	Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context
Dual-attitude Theory	FROM SOCIAL APPROVAL TO BEHAVIORAL RESISTANCE: IMPLICIT DISABILITY ATTITUDES IN INCLUSIVE LUXURY FASHION ADVERTISING
Dupe fashion	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Dynamic Capabilities	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
E
E-commerce	DIGITAL NUDGING IN SUSTAINABLE FASHION IN E-COMMERCE E-commerce : Impact of Chatbot Use on Customer Experience – The Mediating Role of Customer Engagement
e-WOM intention	AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING
Eco-friendliness
Editorial curation	Editorial Curation and Cultural Authority in Algorithmic Fashion
Eeriness	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
effort	DOES SOCIALLY RESPONSIBLE BEHAVIOR INCREASE CONSUMPTION OF CONVENTIONAL PRODUCTS?
Effort Heuristic	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Embodied cognition	Reflections Beyond the Mirror: AR-Mediated Identity Play in Phygital Beauty Spaces How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Embodied identity	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
Emerging market	Does ESG Advertising Pay Off? Evidence from International Luxury Fashion Firm EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY
Emerging Markets	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Emotion recognition tools	What is emotional AI? A review of current developments and future applications in retail and marketing
Emotional AI	What is emotional AI? A review of current developments and future applications in retail and marketing
Emotional experience
Emotional Tone	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Emotional Well-Being	DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION
Emotions	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
Empathy	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands EMPATHY BY DESIGN: AI-GENERATED CHATBOT RESPONSES AND CUSTOMER EXERIENCE IN FASION RETAIL
Employer branding	Employer Branding as Strategic Corporate Identity: Shaping Talent Perception and Engagement
endorsement effectiveness	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
engagement	Fear of Missing Out as a Driver of Consumer Well-being
enviornmental policy	Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
Environmental fidelity	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE
environmental performance	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
Epistemic Authority	THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS
Errand paralysis	Procrastination vs. Errand Paralysis: A Temporal Motivation Perspective on Social Media Usage
Escapism	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
ESG	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
ESG advertising	Does ESG Advertising Pay Off? Evidence from International Luxury Fashion Firm
Ethical Marketing	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Ethical messaging	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Ethical storytelling	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Event-related externalities	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
eWOM	HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
eWOM Characteristics	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
Existential authenticity	Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Existential quest	Who Seeks and Appreciates Authentic Tourism Destinations?
Expectancy Violation Theory	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Expectation-Disconfirmation Theory	Sustainable by Design? Consumer Expectations on Personalized Fashion
Experience economy	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Experience stores	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Experiential consumption	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
Experiential Factors	METAVERSE-BASED RETAIL: THE EFFECT OF EXPERIENTIAL FACTORS ON GEN Z’S CLOTHING BRAND ENGAGEMENT
Experiential Learning	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Experiential retail design	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
Experiential thinking remains secondary	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
Experiential value	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Experiment	GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
Experimental design	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
extended self	WHY[DC1.1] DO I BUY THE CLOTHES I BUY WHEN TRAVELING? A CONCEPTUAL FRAMEWORK OF APPAREL PURCHASING, LIMINAL IDENTITY SHIFTS, AND POST-TRAVEL MEANING MAKING
Eye-tracking	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
F
FaceReader	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
Fantasy	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
Fashion	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Fashion advertising	Inclusive Marketing: Marketing Professionals´ Interpretations and the Operationalisation of Inclusion in Swedish Fashion Advertising
fashion and material culture	From Stone to Silk: Reading Fashion as Cultural Narrative in Maharashtra’s Buddhist Cave Tourism, India
Fashion branding	EMERGING FASHION ECOSYSTEMS IN THE GLOBAL SOUTH: LOCAL CRAFT, INSTITUTIONAL MEDIATION, AND NEW FASHION NARRATIVES Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
fashion brands	HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Fashion capital	SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Fashion color palettes	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Fashion communication	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
fashion consumers	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
fashion consumption	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
Fashion design	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Fashion diffusion	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Fashion e-commerce	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS UNINTENTIONAL TOURISM COMMUNICATION THROUGH FASHION E-COMMERCE CONTENT PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
Fashion events	Communicating the Commercial Capital of India through Fashion: Tourism Implications of Mumbai Fashion Week 2025
Fashion heritage digitization	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Fashion iceberg	THE FASHION ICEBERG: A CONCEPTUAL FRAMEWORK FOR UNDERSTANDING SUSTAINABILITY IN THE FASHION INDUSTRY
Fashion industry	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY? THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Fashion influencers	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
Fashion marketing	Editorial Curation and Cultural Authority in Algorithmic Fashion A BERTOPIC-BASED ANALYSIS OF CONSUMER SATISFACTION DRIVERS IN AI-POWERED FASHION MOBILE APPLICATIONS AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION Consumer perceptions of AI and human influencers in the fashion industry
Fashion Photography	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion
Fashion Product Development	AI ADOPTION IN FASHION DESIGN AND PRODUCT DEVELOPMENT WORKFLOWS
Fashion Recommendation Systems	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Fashion rental	Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental
fashion restaurants	Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences
Fashion retail	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH EMPATHY BY DESIGN: AI-GENERATED CHATBOT RESPONSES AND CUSTOMER EXERIENCE IN FASION RETAIL FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Fashion Retailing	Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
fashion social	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Fashion supply chains	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Fashion sustainability	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES
Fashion tourism	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM Communicating the Commercial Capital of India through Fashion: Tourism Implications of Mumbai Fashion Week 2025
Fashion trend diffusion	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Fashioning the body	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
Fast fashion	SUSTAINABLE FASHION: PERCEPTIONS AND PURCHASING DECISIONS IN THE UNIVERSITY GENERATION Z FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Fear of Missing Out	Fear of Missing Out as a Driver of Consumer Well-being
Femininity	Reflections Beyond the Mirror: AR-Mediated Identity Play in Phygital Beauty Spaces
Field Experiment	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Financial Performances	Does ESG Advertising Pay Off? Evidence from International Luxury Fashion Firm
Fine-grained image classification	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
firm heterogeneity	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES
Fit performance	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
fitting model	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
Flagship stores	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
flash sales	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
flexibility	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
fluency	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
food and beverage
Food-Inspired Cues	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Football merchandising	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
Formula 1	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Friendliness	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS
fsQCA	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
fulfillment	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
Functional thinking dominates	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
future purchase intention	Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
G
Gameful Experience	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
Gamification	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
Gamified Experience	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
gaming	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Gen Z
GenAI	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Generation Z	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR SUSTAINABLE FASHION: PERCEPTIONS AND PURCHASING DECISIONS IN THE UNIVERSITY GENERATION Z DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Generational differences	FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION
Generative AI	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE Too Close for Comfort? Social Distance Norms in Human–AI Communication LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Generative AI-driven Marketing	Developing a Strategic Framework For Utilising GenAI to Enhance Green Fashion Marketing Performance
Generative Artificial Intelligence	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Generative Heritage	From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection
GenZ	METAVERSE-BASED RETAIL: THE EFFECT OF EXPERIENTIAL FACTORS ON GEN Z’S CLOTHING BRAND ENGAGEMENT
Ghana	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
GI-tagged crafts
Global Fashion	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing
Global fashion management	EMERGING FASHION ECOSYSTEMS IN THE GLOBAL SOUTH: LOCAL CRAFT, INSTITUTIONAL MEDIATION, AND NEW FASHION NARRATIVES
Global South sport leagues	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
global warming	SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
Global–local framing	WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS
Goal framing	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
Goal Orientation	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Google Trends data	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Granfluencer	GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Greece	Sustainable luxury marketing: A systematic literature review study
Green Advertising	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Green Fashion Messaging	Developing a Strategic Framework For Utilising GenAI to Enhance Green Fashion Marketing Performance
green skincare	Perceived Quality as the Key Driver of Consumer Decision-Making in Sustainable Beauty
Green-concealing	COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS
Greenwashing	Digital Product Passport and Consumer Perception: A Tool for a More Transparent and Sustainable Fashion Industry
Groundness	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Group Inclusiveness	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Guanxi	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
H
Hallyu tourism	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Handloom	Strain or Sustain: A Social Entrepreneurial Dilemma
Hanok	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
hashtag networks	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
hedonic value	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE
Hedonic Wellbeing	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail
Heider’s Balance Theory	From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection
Heritage art	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS
Heritage commodification	AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY”
heritage textile fashion	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
heritage textile renaissance	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Heritage tourism	AUTHENTICITY IN CULTURAL TOURISM REVISITED: A COMPARATIVE REVIEW BASED ON WANG (1999)’S TYPOLOGY
Home-country institutional trust	HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS
Hope	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Human influencers	Consumer perceptions of AI and human influencers in the fashion industry WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS
Human likeness	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS
Human model	AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING
Human-AI Collaboration	AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS THE PARADOX OF AUTONOMY: HOW AGENTIC AI AND HUMAN EXPERTS SHAPE CO-CREATION DYNAMICS AND SERVICE RESILIENCE
human-powered personalization	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
Humanness	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
Humanoid Robot	 HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE
Human–AI Interaction	Too Close for Comfort? Social Distance Norms in Human–AI Communication
hybrid branding	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Hybrid Intelligence	THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS
I
IA	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Ibero-America	The Ibero-American Luxury Paradigm: A Semi-Systematic Review of Regional Consumer Behavio
Identity and Self-Congruence	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
identity enactment	WHY[DC1.1] DO I BUY THE CLOTHES I BUY WHEN TRAVELING? A CONCEPTUAL FRAMEWORK OF APPAREL PURCHASING, LIMINAL IDENTITY SHIFTS, AND POST-TRAVEL MEANING MAKING
Identity Expression	From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce
Identity theory	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
Illegal	STILL ILLEGAL, BUT LUXURY ENOUGH. THE LUXURY COUNTERFEIT MARKET IN LEBANON AND CONSUMER LEGITIMATION WORK.
Image consulting	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
Imagery	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Imagery generation	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Imagination	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE
Immersion	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Immersive branding	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
immersive environments	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Immersive experience	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS
Implicit Attitudes	FROM SOCIAL APPROVAL TO BEHAVIORAL RESISTANCE: IMPLICIT DISABILITY ATTITUDES IN INCLUSIVE LUXURY FASHION ADVERTISING
In-store technologies	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
In-store technology	AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
Inclusive Design	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Inclusive marketing	Inclusive Marketing: Marketing Professionals´ Interpretations and the Operationalisation of Inclusion in Swedish Fashion Advertising
Inconspicuous consumption	QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
Industrial Symbiosis	Governing Interdependence in Fashion: Industrial Symbiosis as a Risk Management Strategy
Influencer Generated Content	INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
Influencer marketing	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION
Influencer Tier	INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
Influencer-Based Destination Branding	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Influencers	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Informal B2B relationships	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Information diagnosticity	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Information Overload	ALGORITHM AWARENESS AND USER RESPONSES TO PERSONALIZED SOCIAL MEDIA MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS
Innovation	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Instagram	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Instagram communication	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Institutional accountability	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
Institutional mediation	EMERGING FASHION ECOSYSTEMS IN THE GLOBAL SOUTH: LOCAL CRAFT, INSTITUTIONAL MEDIATION, AND NEW FASHION NARRATIVES
Integrated Marketing Communications	HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
Intention to Use	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Interactivity	Research on Consumer Behavior in AI-Integrated Mobile Shopping
intercultural context	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Interface cues	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
international marketing	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS
international students (China–Japan)	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Internet of Things (IoT)	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S
Interoperability	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
interpretation	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
interpretive qualitative analysis	From Stone to Silk: Reading Fashion as Cultural Narrative in Maharashtra’s Buddhist Cave Tourism, India
intrinsic values	SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
Involvement shapes thinking styles	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
Italy	A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
J
Japan-China comparison	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
journey satisfaction	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
Just transition	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY
K
K-lifestyle	FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS
Knee osteoarthritis (KOA)	LOWER-LIMB ADAPTIVE APPAREL PRODUCT DESIGN FOR OLDER WOMEN WITH KNEE OSTEOARTHRITIS
Knowledge	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Knowledge transfer	EMERGING FASHION ECOSYSTEMS IN THE GLOBAL SOUTH: LOCAL CRAFT, INSTITUTIONAL MEDIATION, AND NEW FASHION NARRATIVES
Korean Fashion Brands	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
Korean wedding	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
L
Labor Illusion	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Latin America
Lead generation	THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Legitimation	STILL ILLEGAL, BUT LUXURY ENOUGH. THE LUXURY COUNTERFEIT MARKET IN LEBANON AND CONSUMER LEGITIMATION WORK.
lifestyle aesthetics	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Lifestyle influencers	THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
Liminality	WHY[DC1.1] DO I BUY THE CLOTHES I BUY WHEN TRAVELING? A CONCEPTUAL FRAMEWORK OF APPAREL PURCHASING, LIMINAL IDENTITY SHIFTS, AND POST-TRAVEL MEANING MAKING
liquid fashion	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
Live-streaming Commerce	EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Livestream shopping	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Livestreaming E-commerce	Exploring Chinese consumers’ perceptions of fashion AI streamers
Local interventions	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY
Logo location	BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
longitudinal qualitative study	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
lurkers	Social Interaction Ties and Propagation in Online Communities: Comparing Active Participants and Lurkers
luxury	STILL ILLEGAL, BUT LUXURY ENOUGH. THE LUXURY COUNTERFEIT MARKET IN LEBANON AND CONSUMER LEGITIMATION WORK. INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Luxury ad attitude	STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND
Luxury advertising	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention
Luxury band	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Luxury brand	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN THEY OUTPERFORM HUMAN ENDORSERS THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Luxury brand accessibility	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
Luxury Brand activism	A Social Identity Perspective to Luxury Brand Activism
Luxury brand advertising	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Luxury branding	AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY” The Digital Paradox of Luxury: A Systematic Review and Theoretical Framework of Prestige-Signaling in Social Media Consumption DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION 3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences Meaningful Luxury: The Making of Brand Purpose in High-End Branding MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Luxury brands	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Luxury Consumer Behavior in Emerging Markets	The Ibero-American Luxury Paradigm: A Semi-Systematic Review of Regional Consumer Behavio
Luxury consumption	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices
Luxury consumption in China	Sustainable Materials, Aesthetic Values, and Luxury Fashion Consumption in China: How Collectivist Culture Shapes Millennial Purchase Intentions
Luxury Customer Experience	LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
luxury experiential consumption	Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences
Luxury fashion	FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS  HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE
Luxury Fashion Advertising	FROM SOCIAL APPROVAL TO BEHAVIORAL RESISTANCE: IMPLICIT DISABILITY ATTITUDES IN INCLUSIVE LUXURY FASHION ADVERTISING
Luxury fashion brands	Sustainable luxury marketing: A systematic literature review study Does ESG Advertising Pay Off? Evidence from International Luxury Fashion Firm
Luxury fashion communication	EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY?
Luxury fashion management	THE FASHION ICEBERG: A CONCEPTUAL FRAMEWORK FOR UNDERSTANDING SUSTAINABILITY IN THE FASHION INDUSTRY From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection
Luxury Fashion Marketing	From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce
Luxury fashion retail	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Luxury Fashion Retailing	LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
luxury hotel boutiques	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
Luxury legitimacy	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Luxury Market	FROM OWNED TO EARNED: HOW LUXURY BRAND EXPERIENTIAL HOSPITALITY ARENAS AS OWNED MEDIA INFRASTRUCTURE THROUGH SHAREABILITY
Luxury Marketing	The Ibero-American Luxury Paradigm: A Semi-Systematic Review of Regional Consumer Behavio
Luxury Measurement Scale
Luxury pop-up stores	LUXURY IN MOTION: A NETNOGRAPHIC ANALYSIS OF KIOSKS AND CARTS AS STRATEGIC POP-UP ACTIVATIONS IN THE PREMIUM FASHION INDUSTRY
Luxury positioning	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
Luxury Private Events	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
luxury retail	LUXURY IN MOTION: A NETNOGRAPHIC ANALYSIS OF KIOSKS AND CARTS AS STRATEGIC POP-UP ACTIVATIONS IN THE PREMIUM FASHION INDUSTRY
Luxury Retail Spaces	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Luxury retailing	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
luxury secondhand	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Luxury Service Design	LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
Luxury Spirits category
luxury tourism	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
M
made in italy	Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
market fluidity	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
market scope	What drives Social Sustainability Commitment?
marketing	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
marketing agency	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
marketing channels	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
Marketing the Body	The "Naked Dress" and The Marketed Body
Masstige branding	The Digital Paradox of Luxury: A Systematic Review and Theoretical Framework of Prestige-Signaling in Social Media Consumption IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Masstige brands	BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Material-self	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
meaningful luxury	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Meaningfulness	MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Mental simulation	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Mental time travel	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Message framing	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Message tone	TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE
Messaging Frame	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Metaverse	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS CAN VIRTUAL WORLDS MAKE CONSUMERS MORE SUSTAINABLE? EVIDENCE FROM METAVERSE SUSTAINABLE FASHION PURCHASES DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS METAVERSE-BASED RETAIL: THE EFFECT OF EXPERIENTIAL FACTORS ON GEN Z’S CLOTHING BRAND ENGAGEMENT
Miao piled embroidery	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
microtrends	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Minimalism	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Mirror Neuron Systems	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
Mobile Coupons	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Mobile marketing	When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience
Mobile message marketing	When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience
Mobile Shopping Mall	Research on Consumer Behavior in AI-Integrated Mobile Shopping
Moral mindsets	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Motion Graphics	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Multi-group structural equation modeling	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Multimedia Messaging Service	When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience
Multimodal storytelling	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
multinational corporations (MNCs)	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Mumbai Fashion Week	Communicating the Commercial Capital of India through Fashion: Tourism Implications of Mumbai Fashion Week 2025
Mycelium	MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
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Narrative analysis	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
narrative persuasion	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
Narrative transportation	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Natural language processing	A BERTOPIC-BASED ANALYSIS OF CONSUMER SATISFACTION DRIVERS IN AI-POWERED FASHION MOBILE APPLICATIONS
Negative online reviews	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Negative publicity	CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY?
netnography	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Network Orientation	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Neuromarketing	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
new luxury	SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
New luxury trends	QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
New technology promotion	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
nonprofit organizations	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion
Norm Activation Model	MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS
Nostalgia Proneness	EXPLORING THE NEXUS: UNRAVELING THE INFLUENCE OF CONSUMER AND BRAND FACTORS ON PURCHASE INTENTION OF VINTAGE PRODUCTS
O
Objectification of the Body	The "Naked Dress" and The Marketed Body
Official e-commerce	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Offline stores	AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
Omnichannel	HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
omnichannel capability	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
Omnichannel purchase intention	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION
Omnichannel shopping	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
OMO Strategy	From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination
One Size	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
online communities	Social Interaction Ties and Propagation in Online Communities: Comparing Active Participants and Lurkers
Online Fashion Retail	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
online influencer marketing	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
online product display	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
Online retailing	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Online Shopping tasks	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Organizational attractiveness	Employer Branding as Strategic Corporate Identity: Shaping Talent Perception and Engagement
Organizational branding	Employer Branding as Strategic Corporate Identity: Shaping Talent Perception and Engagement
organizational capabilities	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES
Overall Brand Equity	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Overnight stay	Who Seeks and Appreciates Authentic Tourism Destinations?
Owned and Earned Media	FROM OWNED TO EARNED: HOW LUXURY BRAND EXPERIENTIAL HOSPITALITY ARENAS AS OWNED MEDIA INFRASTRUCTURE THROUGH SHAREABILITY
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paradoxical mindset	The Impact of Deepfake Generated Content on Consumers' Purchase Intention: The Mediating Role of Processing Fluency and Perceived Seller Insincerity
Parasocial interaction	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION
parasocial interaction (PSI)	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
parasocial interactions	Consumer perceptions of AI and human influencers in the fashion industry
parasocial relationship	Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
Parental Involvement	STUCK IN THE KIDS’ SECTION: PARENTAL ROLE ACTIVATION SUPPRESSES ADULT BUYING
participatory aesthetics	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Participatory design	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Partitioned pricing	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Perceived Anthropomorphism	Research on Consumer Behavior in AI-Integrated Mobile Shopping
perceived attractiveness
Perceived authenticity	The Authentic Illusion: How Source and Frame Shape Trust in Sustainable Luxury CONSUMER RESPONSES TO AI-ENABLED FASHION DESIGN AND AUTHENTICITY
Perceived bias	The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts
Perceived body size	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
perceived fit	Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
perceived ingredient dilution	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
Perceived innovation ability	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Perceived justifiability	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
Perceived professionalism	THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS
Perceived quality	Perceived Quality as the Key Driver of Consumer Decision-Making in Sustainable Beauty
Perceived risk	THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS
perceived seller's insincerity	The Impact of Deepfake Generated Content on Consumers' Purchase Intention: The Mediating Role of Processing Fluency and Perceived Seller Insincerity
Perceived similarity	STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND
Perceived Sustainability	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY
Perceived uniqueness	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Perceived Value	CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH STUCK IN THE KIDS’ SECTION: PARENTAL ROLE ACTIVATION SUPPRESSES ADULT BUYING
Persona	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
Personal beauty values	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Personal branding	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
Personalisation	Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
Personalization	Research on Consumer Behavior in AI-Integrated Mobile Shopping TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE
Personalized fashion	Sustainable by Design? Consumer Expectations on Personalized Fashion
Personalized lookbooks	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
Pet	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Pet ownership	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Phygital	A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Phygital Beauty	Reflections Beyond the Mirror: AR-Mediated Identity Play in Phygital Beauty Spaces
Phygital Experience	A BERTOPIC-BASED ANALYSIS OF CONSUMER SATISFACTION DRIVERS IN AI-POWERED FASHION MOBILE APPLICATIONS From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
Phygital Fashion	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape
Phygital retail	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience? FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
Phygital Transformation	THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS
Physical AI	 HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE
Physical Retail	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Physical vs. virtual ad	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Place aesthetics	AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY”
Platform affordances	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Platform type	The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts
platformization	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Platforms	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
PLS-SEM	Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model CAN VIRTUAL WORLDS MAKE CONSUMERS MORE SUSTAINABLE? EVIDENCE FROM METAVERSE SUSTAINABLE FASHION PURCHASES
pop-up stores	LUXURY IN MOTION: A NETNOGRAPHIC ANALYSIS OF KIOSKS AND CARTS AS STRATEGIC POP-UP ACTIVATIONS IN THE PREMIUM FASHION INDUSTRY
positioning gap	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
post-pandemic
Post-pandemic retail	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Post-purchase regret	FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION
Potemkin attributes	HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING
Predictive AI	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
premium products	Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
Prevention	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
price perception	Perceived Quality as the Key Driver of Consumer Decision-Making in Sustainable Beauty
processing fluency	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions The Impact of Deepfake Generated Content on Consumers' Purchase Intention: The Mediating Role of Processing Fluency and Perceived Seller Insincerity Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
product efficacy	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
product market fluidity	What drives Social Sustainability Commitment?
Product offerings' parity	What drives Social Sustainability Commitment?
product placement in short-form video	Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
Product type	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
promotion strategy	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Prompt Engineering	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion
propagation	Social Interaction Ties and Propagation in Online Communities: Comparing Active Participants and Lurkers
prosocial behavior	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
Psychological closure	Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices
psychological contract violation	When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services
Psychological distance	Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context
Psychological Need Fulfillment	DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION
Psychological ownership	Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental
Psychological Reactance	ALGORITHM AWARENESS AND USER RESPONSES TO PERSONALIZED SOCIAL MEDIA
Psychological Safety	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail
Psychological well-being	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Public–private partnerships	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
Purchase Behavior	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Purchase confidence	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Purchase Intention	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY STUCK IN THE KIDS’ SECTION: PARENTAL ROLE ACTIVATION SUPPRESSES ADULT BUYING The Impact of Deepfake Generated Content on Consumers' Purchase Intention: The Mediating Role of Processing Fluency and Perceived Seller Insincerity THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION Perceived Quality as the Key Driver of Consumer Decision-Making in Sustainable Beauty
purchase intentions	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE Consumer perceptions of AI and human influencers in the fashion industry
Purpose-driven branding	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
Q
Qualitative	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Qualitative research	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Quiet Luxury	LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
Quite luxury	QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
R
Race	A Social Identity Perspective to Luxury Brand Activism
recommendation failure	When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services
Recommendation type	TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE
recommender systems	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
Recycling	Regenerative Efforts in the Textile Industry. Are they having a positive impact?
Recycling intention	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Regulatory focus	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships
Regulatory Frameworks	What is emotional AI? A review of current developments and future applications in retail and marketing
Relatedness	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Relational Norms	Too Close for Comfort? Social Distance Norms in Human–AI Communication
Relationship Marketing	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Resource Dependency Theory	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
resource-based view	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES
Response Latency	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Responsible branding	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
Retail	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
retail as placed media	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
Retail innovation	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Retail Service	SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Retail Therapy	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
Reverse Fashion Logistics	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
Review sequence	HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
Riads
Ritualized luxury	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
Robot Type	SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Role congruence	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Role Congruity	SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
romantic advertising	Fashion Romanticism Across the Choice Cycle
Rural retailers	BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS
S
Salotto buono	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
satisfaction	Fear of Missing Out as a Driver of Consumer Well-being
Saturation
Scale Validation
Second-hand	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Second-hand clothing	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Second-Hand Corner	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Second-hand Luxury Fashion	EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Second-Hand Resale	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
secondhand consumptio	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Secondhand market	THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS
segmentation	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
Self-Congruity	STUCK IN THE KIDS’ SECTION: PARENTAL ROLE ACTIVATION SUPPRESSES ADULT BUYING
Self-Determination Theory	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination
Self-Expansion	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination
SELF-EXPANSION THEORY	THE DIFFERENTIAL IMPACT OF AGENTIC AI VERSUS HUMAN AGENTS ON USER CO-CREATION THE PARADOX OF AUTONOMY: HOW AGENTIC AI AND HUMAN EXPERTS SHAPE CO-CREATION DYNAMICS AND SERVICE RESILIENCE
Self-Experience	Research on Consumer Behavior in AI-Integrated Mobile Shopping
self-extension	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination
Self-Identity	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Self-image Congruence	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Self-presentation	BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Self-reflective function	Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices
Self-reward	Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices
Semi-Systematic Review	The Ibero-American Luxury Paradigm: A Semi-Systematic Review of Regional Consumer Behavio
Sensory Marketing	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Sentiment Analysis	The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
SEO vs GEO	FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET
Serial mediation	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Service Robots	SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Shareability	FROM OWNED TO EARNED: HOW LUXURY BRAND EXPERIENTIAL HOSPITALITY ARENAS AS OWNED MEDIA INFRASTRUCTURE THROUGH SHAREABILITY
SHEIN	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
shock advertising	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion
shoelaces	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
Shopping Experience	Exploring Chinese consumers’ perceptions of fashion AI streamers
Situated Cognition Theory (SCT)	Reflections Beyond the Mirror: AR-Mediated Identity Play in Phygital Beauty Spaces
Size inclusivity	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
Sizing	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Skin	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing
Slow Fashion	Strain or Sustain: A Social Entrepreneurial Dilemma
Small and medium-sized enterprise (SME)	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S
Smart retail technology	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY
Social comparison	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention
Social constructionism	Inclusive Marketing: Marketing Professionals´ Interpretations and the Operationalisation of Inclusion in Swedish Fashion Advertising
social contact	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Social Distance	Too Close for Comfort? Social Distance Norms in Human–AI Communication
Social Drivers	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
Social Entrepreneurship	Strain or Sustain: A Social Entrepreneurial Dilemma
Social Exchange Theory	MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS
Social identity	A Social Identity Perspective to Luxury Brand Activism
Social identity theory	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
Social influence	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
social influence theory	STRONGER TOGETHER? CO-CREATED ACTIVISM AND THE INTERPLAY OF MULTIPLE BRAND TYPES IN SPORT ECOSYSTEMS
social interaction ties	Social Interaction Ties and Propagation in Online Communities: Comparing Active Participants and Lurkers
Social learning	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY
social marketing	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion
social media	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR ALGORITHM AWARENESS AND USER RESPONSES TO PERSONALIZED SOCIAL MEDIA AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS Procrastination vs. Errand Paralysis: A Temporal Motivation Perspective on Social Media Usage INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Social media advertising	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
Social media communication	The Digital Paradox of Luxury: A Systematic Review and Theoretical Framework of Prestige-Signaling in Social Media Consumption
Social proof	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
Social relationship	Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Social relationships	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships
Social self-esteem	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
social sustainability	What drives Social Sustainability Commitment?
social value	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE
Socially mediated consumption	Sustainable Materials, Aesthetic Values, and Luxury Fashion Consumption in China: How Collectivist Culture Shapes Millennial Purchase Intentions
socially responsible behavior	DOES SOCIALLY RESPONSIBLE BEHAVIOR INCREASE CONSUMPTION OF CONVENTIONAL PRODUCTS?
Soft Robotics	Exploratory Design for an Adaptive Hand/Wrist Tremor Stability Sleeve Using Biomimetic-Inspired Localized Stiffness Mechanisms
Source credibility	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
source credibility theory	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
South African consumer	Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model
Sovereign Luxury Brand Architecture	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Spain	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
Spanish fashion retail brands	Adoption and impact of AI in Spanish fashion retail: an empirical study
spatial design	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
spillover effect	CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY?
sponsorship disclosure	RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION
sport and luxury convergence	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
sports brand marketing	STRONGER TOGETHER? CO-CREATED ACTIVISM AND THE INTERPLAY OF MULTIPLE BRAND TYPES IN SPORT ECOSYSTEMS
Sports Fandom	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Sportswear Industry	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Spring Festival limited editions	GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
state entrepreneurship	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Stereotype Content Model	TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Strategic alignment	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment
Streamer attributes	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
structural configuration	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
Supply chain	Adoption and impact of AI in Spanish fashion retail: an empirical study
Supply chain resilience	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Sustainability	EMERGING FASHION ECOSYSTEMS IN THE GLOBAL SOUTH: LOCAL CRAFT, INSTITUTIONAL MEDIATION, AND NEW FASHION NARRATIVES CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM Sustainable luxury marketing: A systematic literature review study KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components Regenerative Efforts in the Textile Industry. Are they having a positive impact? B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy Sustainable by Design? Consumer Expectations on Personalized Fashion HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster THE FASHION ICEBERG: A CONCEPTUAL FRAMEWORK FOR UNDERSTANDING SUSTAINABILITY IN THE FASHION INDUSTRY THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Sustainability and aesthetics	Sustainable Materials, Aesthetic Values, and Luxury Fashion Consumption in China: How Collectivist Culture Shapes Millennial Purchase Intentions
Sustainability campaigns	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
Sustainability communication	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda THE FASHION ICEBERG: A CONCEPTUAL FRAMEWORK FOR UNDERSTANDING SUSTAINABILITY IN THE FASHION INDUSTRY BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Sustainability credibility	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Sustainability governance	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
Sustainability information disclosure	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
sustainability–luxury paradox	UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Sustainable Apparel Consumption	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Sustainable Business models	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
sustainable clothing	Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model
Sustainable Consumption	DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION DIGITAL NUDGING IN SUSTAINABLE FASHION IN E-COMMERCE Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
Sustainable fashion	SUSTAINABLE FASHION: PERCEPTIONS AND PURCHASING DECISIONS IN THE UNIVERSITY GENERATION Z ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY CAN VIRTUAL WORLDS MAKE CONSUMERS MORE SUSTAINABLE? EVIDENCE FROM METAVERSE SUSTAINABLE FASHION PURCHASES Digital Product Passport and Consumer Perception: A Tool for a More Transparent and Sustainable Fashion Industry Governing Interdependence in Fashion: Industrial Symbiosis as a Risk Management Strategy ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Sustainable Fashion Consumption	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
Sustainable last-mile delivery	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
Sustainable luxury	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Sustainable luxury advertising	The Authentic Illusion: How Source and Frame Shape Trust in Sustainable Luxury
Sustainable luxury consumption	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Sustainable luxury fashion	DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING
sustainable marketing	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
sustainable retailing	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
sustainable supply & value chains	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Sustainable transparency	LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY?
Switch intention	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS
symbolic capital	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
symbolism	Fashion Romanticism Across the Choice Cycle
symmetries	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
Systematic Literature Review	Sustainable luxury marketing: A systematic literature review study
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Talent attraction	Employer Branding as Strategic Corporate Identity: Shaping Talent Perception and Engagement
Targeting	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Task Complexity	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Technological Innovation	AI ADOPTION IN FASHION DESIGN AND PRODUCT DEVELOPMENT WORKFLOWS
Technology	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
Technology acceptance	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION
Technology acceptance model	BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Telepresence	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
temporal framing	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
temporal motivation	Procrastination vs. Errand Paralysis: A Temporal Motivation Perspective on Social Media Usage
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Test2
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text analysis	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Text Mining	CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH
Textile Industry	AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS
Textile life cycle	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Textile small firm	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
The "Naked Dress	The "Naked Dress" and The Marketed Body
Therapeutic Well-being	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
Thinking styles determine influencer selection	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
Third-place	AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
TikTok	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
Time-series modeling	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Tolerance	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Tourism	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
tourism behavioral intentions	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Tourism branding	FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS
touristic image
Traceability	COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY? UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY
Transfer Process	How perceived VI’s authenticity moderates consumer attitude transfer to endorsed brand and purchase intention?
transparency	Digital Product Passport and Consumer Perception: A Tool for a More Transparent and Sustainable Fashion Industry When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services
transportation into stories	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
travel consumption	WHY[DC1.1] DO I BUY THE CLOTHES I BUY WHEN TRAVELING? A CONCEPTUAL FRAMEWORK OF APPAREL PURCHASING, LIMINAL IDENTITY SHIFTS, AND POST-TRAVEL MEANING MAKING
Travel motivation	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
Trend Forecasting	THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS
Trendiness	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Trends Analysis	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Trust	HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
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Ubiquity	Research on Consumer Behavior in AI-Integrated Mobile Shopping
Unacceptance	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Uncanny Feeling	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Uncanny Valley	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Unintentional visit consideration	UNINTENTIONAL TOURISM COMMUNICATION THROUGH FASHION E-COMMERCE CONTENT
Unique product choice	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE
Upcycling	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Urban policies	FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS
Usage context	Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental
User engagement	THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
User intention	The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts
User-generated content	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
UTAUT2	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION
Utilitarian and Hedonistic	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
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VALUE CO-CREATION	THE DIFFERENTIAL IMPACT OF AGENTIC AI VERSUS HUMAN AGENTS ON USER CO-CREATION THE PARADOX OF AUTONOMY: HOW AGENTIC AI AND HUMAN EXPERTS SHAPE CO-CREATION DYNAMICS AND SERVICE RESILIENCE  HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE
vector-based model	LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS
vernacular intelligence	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
Vintage Products	EXPLORING THE NEXUS: UNRAVELING THE INFLUENCE OF CONSUMER AND BRAND FACTORS ON PURCHASE INTENTION OF VINTAGE PRODUCTS
Virtual Endorser	VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN THEY OUTPERFORM HUMAN ENDORSERS
Virtual influencer	The Authentic Illusion: How Source and Frame Shape Trust in Sustainable Luxury How perceived VI’s authenticity moderates consumer attitude transfer to endorsed brand and purchase intention? HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Virtual Influencers	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising Exploring Chinese consumers’ perceptions of fashion AI streamers From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
virtual K-pop avatars	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
virtual reality	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Virtual retail	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE
Vision 2030	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Visit Intention	Who Seeks and Appreciates Authentic Tourism Destinations? Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Visual Communication	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Visual Culture	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion
Visual merchandising	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
visual perception	Fashion Romanticism Across the Choice Cycle
Visual perspective	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships
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Warmth and Competence	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Wearable Devices	CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH
Wearable Technology	Exploratory Design for an Adaptive Hand/Wrist Tremor Stability Sleeve Using Biomimetic-Inspired Localized Stiffness Mechanisms
Web 3	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
website	THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Website color	HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
Wedding consumption	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
Wedding culture	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
well-being	Fear of Missing Out as a Driver of Consumer Well-being
willingness to buy	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
willingness to pay a price premium	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Wishlist	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Word-of-Mouth	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
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XR	From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce
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Y2K	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
YouTube slowdown	THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
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Zara	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION
zero-sum belief	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
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ùconnectdness	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses