2026GFMC: 2026 GLOBAL FASHION MANAGEMENT CONFERENCE AT MADRID

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Abreu, Ricardo	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Acharjya, Suchi	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Acharjya, Suchi Subhra	MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Acquaye, Richard	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Ahn, Shiny	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Ahn, Sohee	AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
Alanadoly, Alshaimaa Bahgat	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Alarcón-López, Rocío	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR
Albani, Raffaele	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Albrecht, Carmen-Maria	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Alexander, Bethan	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Almeida, Sofia	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
An, Yui	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Appiah-Campbell, Ruby	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Aramendia-Muneta, Maria Elena	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR
Arango, Luis	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Arrigo, Elisa	LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
Arya, Vikas	HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY
Ashiq, Rubab	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
Ashiq, Rubab	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Atwal, Glyn	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
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Bae, Joonheui	LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts THE PARADOX OF AUTONOMY: HOW AGENTIC AI AND HUMAN EXPERTS SHAPE CO-CREATION DYNAMICS AND SERVICE RESILIENCE BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES THE DIFFERENTIAL IMPACT OF AGENTIC AI VERSUS HUMAN AGENTS ON USER CO-CREATION From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Bae, Sung Hun	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Barber, Claire	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
Barnes, Liz	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
Bayuk, Jean	Regenerative Efforts in the Textile Industry. Are they having a positive impact?
Bazaki, Eirini	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Benguria, Jaime	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
Bilali, Stamatoula	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Bilali, Stamatoula	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Bilro, Ricardo Godinho	Fashion Romanticism Across the Choice Cycle
Blanco Alcántara, David	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Blanco Chang, Alexander	FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET
Blazquez Cano, Marta	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Boardman, Rosy	EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Bonacho, Ricardo	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
Boso, Elena	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Bravo Durán, Sandra	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Bravo-Fabian, Marco Antonio	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
Brito, Beatriz	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion
Brotini, Eleonora	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Burguera, María Ángeles	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Butkouskaya, Vera	HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
Byambajargal, Chuluuntogtokh	The Effect of Information Type on Consumer Engagement in Phygital Environments
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C Silva, Susana	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Cabrera, Lawrence Paul	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Cadogan, John	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Canesin Dourado Tozo, Manoela	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Cao, Yajie	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
Cardoso, Mariana	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Carey, Lindsey	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
Carlotto, Federica	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
Carvalho, José	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Cassia, Fabio	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Castagnari, Taylor	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Cativo, Francisca Esperança	IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Cenizo, Coral	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Cervellon, Marie-Cecile	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
Chae, Myoung-Jin	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
Chen, Xin	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Chen, Yiting	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Cheong, Yunjae	The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
Cheung, Man Lai	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Chiacchierini, Claudio	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Chierici, Roberto	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Cho, Daegon	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Cho, Erin	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services LOWER-LIMB ADAPTIVE APPAREL PRODUCT DESIGN FOR OLDER WOMEN WITH KNEE OSTEOARTHRITIS Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS Beyond Black-Box: A Tiered Framework for Customer Profiling System HOW AI-CURATED FASHION PLATFORMS SHAPE DESTINATION MENTAL IMAGERY AND DESIRE TO VISIT Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Cho, Minjung	HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS HOW AI-CURATED FASHION PLATFORMS SHAPE DESTINATION MENTAL IMAGERY AND DESIRE TO VISIT BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Choi, Dooyoung	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Choi, Seungah	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Choi, Woojin	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Chrimes, Courtney	EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Chung, Yerim	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Ciappei, Cristiano	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Ciulli, Gabriele	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Costa, Dante de Araújo	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Costa, Evandro de Barros	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Costanzo, Francesco	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Cox, Emily	Harnessing Digital Decarbonisation for Climate Resilience in the Fashion Industry
Curth de Oliveira, Marcelo	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
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Dai, Yonglin	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
Dasmi, Costanza	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Dastane, Omkar Prabhakar	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
De Garcillan, Mencia	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
del Río Pérez, Jorge	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES
Desai, Bhavini	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Di Gregorio, Angelo	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Dias, Alvaro	RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION
Docimo, Annachiara	A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Donvito, Raffaele	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Doron-Perets, Or	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Duan, Yihui	LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
Duarte, Paulo	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Díaz Soloaga, Paloma	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
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Eggert, Frida	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
Elena, Cedrola	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Elizaga, Rocio	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION Adoption and impact of AI in Spanish fashion retail: an empirical study
Elizaga, Rocio	MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
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Fan, Hua	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Fang, Yuanhan	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Fernández-Moya, María Eugenia	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Ferreira, Viviane Moura	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Figueiredo, Maria da Conceição	IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Figueiredo E Silva, Andreia	CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS
Fracarolli Nunes, Mauro	MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Fuentes, Christian	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
Fukunaga, Teruhiko	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
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Gabar, Maria	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION Adoption and impact of AI in Spanish fashion retail: an empirical study
García Hiljding, Isabel	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
Gaspar, José Miguel	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
Ghauri, Pervez N.	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Ghianda, Emanuele	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Gil García, Aitor	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Glückstad, Fumiko Kano	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Gonzáles Santiago, Marcya Stefany	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
Grassi, Alessia	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
Grazzini, Laura	GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Grudecka, Anna	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Guercini, Simone	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Guo, Hanhui	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment
Gurcan, Ezgi Hazal	EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY? UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS
Gustafsson, Erik	Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
Gárgoles, Paula	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
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Hachey, Alysha	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Hadili, Abduraawf	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Haikel-El-Sabeh, Marie	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Han, Bing	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Han, Jung Min	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
Hayamizu, Kengo	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Heine, Klaus	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
Hernández Cerón, Mariano Andrés	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Hou, Wanchu	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Hsieh, Kai-Hong	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
Hu, Lala	INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Huang, Jingya	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Huang, Tsa-Chun	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
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Ifie, Kemefasu	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Ikegami, Jusuke	Who Seeks and Appreciates Authentic Tourism Destinations?
Inoue, Atsuko	Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices
Inoue, Shota	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Ishibashi, Ken	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Ishida, Masaki	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Ishii, Ryuta	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
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Jain, Rinku	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Jalali, Marjan	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Jedidi, Houssam	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Jeong, Jin	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS
Jiang, Qi	The Agentic AI experience in luxury brands
Jo, Claire Wonnie	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
Joachim, Luisa	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Jones, Kathryn	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Ju, Haewon	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Ju, Naan	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH
Junestrand, Lauren	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Jung, Miyeon	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
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Kadiyaska, Rossie	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY
Kaner, Gül	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Kang, Jihyun	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Kang, Seungmook	Mental Time Travel and Groundedness Effects on Luxury Brand Advertising
Karimkhan, Faren	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
Kawabata, Yasuko	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Kazancoglu, Ipek	EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY
Khalifa, Dina	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION A Social Identity Perspective to Luxury Brand Activism
Khan, Muhammad Waqas	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Khanna, Monica	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Kikumori, Mai	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
Kim, Do Yuon	THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION
Kim, Ha Youn	MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Kim, Hye-Young	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Kim, Jiyeon	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES
Kim, Jiyoung	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Kim, Juhyun	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
Kim, Jung-Hwan	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Kim, Juran	Mental Time Travel and Groundedness Effects on Luxury Brand Advertising
Kim, Juyhyun	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Kim, Kyung Hoon	The Agentic AI experience in luxury brands
Kim, Miyea	The Effect of Information Type on Consumer Engagement in Phygital Environments
Kim, Molan	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
Kim, Sanghee	AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING
Kim, Sanghyun	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Kim, Seeun	THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Kim, Songmee	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Kim, Sunmin	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
Kim, Sunwoo	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
Kim, Tae-Youn	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Kim, Yerim	BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Kinzuka, Yuya	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Kitazawa, Ryohei	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Kniazeva, Maria	The "Naked Dress" and The Marketed Body
Ko, Eunju	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape  HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES The Agentic AI experience in luxury brands
Ko, Eunju	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Ko, Woo Li	CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY?
Kodra, Kristi	Fear of Missing Out as a Driver of Consumer Well-being
Komejani, Seyed Mohammad Mirmahdi	Fashion Romanticism Across the Choice Cycle
Koren, Michal	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Krasnikov, Alexander	THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
Kumagai, Ken	Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context
Kumar, Ashish	INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
L
Lam, Magnum	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Landim, André Ricardo Dantas Bezerra	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Langaro, Daniela	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Lauren Junestrand Leal, Lauren	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Lawry, Charles Aaron	SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
Lee, Angie	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Lee, Hakyung	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Lee, Hanna	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Lee, Jaeha	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS
Lee, Kyu-Hye	SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
Lee, Kyung-Tae	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Lee, Minyoung	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Lee, Se Bin	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Lee, Seoungwoo	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Lee, Seunghee	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Lee, Yoon-Jung	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Lee, Yuri	MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Lee Park, Camila	MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Leonhardt, Grant	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Leonhardt, James	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Levesque, Nataly	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Li, Hui Zhong	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Li, Rui	Social Interaction Ties and Propagation in Online Communities: Comparing Active Participants and Lurkers
Li, Sou	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Li, Zhen	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Lin, Chen-Yu	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
Liu, Yeyi	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
Liu, Zheran	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Loureiro, Sandra Maria Correia	Fear of Missing Out as a Driver of Consumer Well-being Fashion Romanticism Across the Choice Cycle ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS
Lu, Shuqing	Beyond Black-Box: A Tiered Framework for Customer Profiling System
López de Foronda Pérez, Oscar	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
López-Pérez, Sugey de Jesús	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
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Ma, Mengyuan	FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION
Ma, Xiangjun	EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Machado, António	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE
Maggioni, Isabella	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
Magno, Francesca	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Maione, Salvatore	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
Makienko, Igor	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Manieson, Lydia	Developing a Strategic Framework For Utilising GenAI to Enhance Green Fashion Marketing Performance
Marques, Catarina	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Marques, Francisca	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY
Marta, Giovannetti	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Martinez, Luisa	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Maruyama, Yudai	HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
Massacci, Alberto	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Massi, Marta	HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING
Mazzoli, Valentina	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
Mazzucchelli, Alice	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
McBride, Louise	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
McKelvey, Guy	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
Melanthiou, Yioula	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Michaelidou, Nina	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Miranda Sanz, Luis	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Moura, José Antão Beltrão	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Moyano Castilla, Miriam	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Mundel, Juan	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Muñoz Domínguez, Gemma	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
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Nagasawa, Shinya	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Nakano, Satoshi	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Nam, Jungwon	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
Nam, Sujung	Mental Time Travel and Groundedness Effects on Luxury Brand Advertising
Nanda, Anita	HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
Napiórkowska, Anna	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Nasta, Luigi	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Nechaeva, Olga	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Nobile, Tekila Harley	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
Nyström, Josefine	Inclusive Marketing: Marketing Professionals´ Interpretations and the Operationalisation of Inclusion in Swedish Fashion Advertising
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Oh, Hye Ra	The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
Oh, Neulonbit	 HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE
Olivero, Nadia	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
Olivieri, Mirko	INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS
Ono, Akinori	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Ono, Makoto	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Osanai, Atsushi	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Oshiba, Sakiko	Who Seeks and Appreciates Authentic Tourism Destinations?
Ostillio, Maria Carmela	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Oukhayi, Bouchra	HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY
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Pandi Dorai, Arvind	Strain or Sustain: A Social Entrepreneurial Dilemma
Pantano, Eleonora	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
Paola, Signori	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Papachristou, Evridiki	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Papasolomou, Ioanna	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Park, Hyejune	BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS
Park, Shinyoung	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Pedro, Yael	AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Perez del Castillo, Teresa	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
Pergelova, Albena	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Peruma-Moodly, Cheryldene	Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model
Pontes, Nicolas	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Presol Herrero, África	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Pérez-Bou, Silvia	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY? SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS
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Rai, Krupa	Strain or Sustain: A Social Entrepreneurial Dilemma Procrastination vs. Errand Paralysis: A Temporal Motivation Perspective on Social Media Usage
Ramos, Filipe R.	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Rayne, Daniel	INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
Rebiazina, Vera	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
Rehmat, Sana	HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
Rha, Jong-Youn	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Rialti, Riccardo	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Ricci, Alessandra	HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING
Ringle, Christian M.	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Rodrigues, Diana	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Rodrigues, Helena	IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Rodrigues, Mariana Berga	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE
Rodrigues, Áurea	AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY”
Roos, John Magnus	Sustainable by Design? Consumer Expectations on Personalized Fashion
Rosado-Pinto, Filipa	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
Rosendo-Rios, Veronica	A Social Identity Perspective to Luxury Brand Activism
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Sakamoto, Kazuko	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Salem, Suha Fouad	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Samsioe, Emma	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
San Miguel, Patricia	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Sandes, Fabio	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION Sustainable by Design? Consumer Expectations on Personalized Fashion
Sanmiguel, Patricia	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION Adoption and impact of AI in Spanish fashion retail: an empirical study FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Sano, Hiroki	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
Segato, Camilla Beartrice	QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
Septianto, Felix	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Sestino, Andrea	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Shah, Ujala	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Shahzad, Aminah	BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS
Sharko, Elena	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
Shi, Wenshan	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
Shin, Eonyou	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Shin, Jong-Kuk	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Shiroishi, Hidetoshi	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
Shukla, Paurav	A Social Identity Perspective to Luxury Brand Activism
Sidhu, Sarabjit Kaur	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Sierra Calvo, Cristina	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Silva, Diogo João Santos	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
Sim, Youngho	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS
Simões, Pedro Mateus Veras	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Sola-Elizondo, Amaya	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR
Son, Jihyeong	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Song, Ji Hee	Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
Song, Yang	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Steffek, Vladimira	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY
Stewart, Aileen	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
Stones, Catherine	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
Stylos, Nikolaos	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Sun, Liangnan	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Sung, Jooeun	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Syed, Faheem Uddin	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Sádaba, Teresa	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Sánchez-Blanco, Cristina	Adoption and impact of AI in Spanish fashion retail: an empirical study
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Talukdar, Nabanita	SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
Tanaka, Ryuki	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Tang, Sisi	LOWER-LIMB ADAPTIVE APPAREL PRODUCT DESIGN FOR OLDER WOMEN WITH KNEE OSTEOARTHRITIS
Teixeira, Catarina	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Terasaki, Shinichiro	Who Seeks and Appreciates Authentic Tourism Destinations? Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Thakur, Avipsha	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Torregrosa, Marta	MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Truter, Lorna	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY Value-Driven Sustainable Clothing Consumption in South Africa: A Holbrook-Grounded PLS-SEM Model
Turnbull, Jane	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
Tölg, Réka	LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
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Ukenna, Stephen	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
Ukenna, Stephen	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
Ukenna, Stephen	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
Uldry, Camille Pauline	FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Usui, Tetsuya	Dynamic Affinity Formation in Intercultural Contexts: A Longitudinal Study of Chinese Students in Japan
Uzunboylu, Naziyet	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
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Vannucci, Virginia	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
Vaudano, Mathilde	Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram
Vence-Deza, Xavier	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
Venter de Villiers, Marike	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY
Vescovi, Tiziano	QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
Vieira, Thales	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Vilcu, Monica	RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION
Vrontis, Demetris	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
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Wagner, Udo	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Wang, Chenhao	When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services
Wang, Huanzhang	The Agentic AI experience in luxury brands
Wang, Lan	Does ESG Advertising Pay Off? Evidence from International Luxury Fashion Firm
Wang, Xiang	The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts
Wang, Yixin	THE EFFECT OF AI-POWERED VIRTUAL AUTHENTICATOR ENDORSEMENT ON SECONDHAND CONSUMPTION DECISIONS
Wang, Yunjing	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Wanick, Vanissa	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Weiss-Sidi, Merav	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Witek-Hajduk, Marzanna K.	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Won, Yujeong	Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental
Wong, Andy Hon Pong	From Biological Charisma to Algorithmic Authority: Redefining Luxury Brand Leadership in the Age of Generative Heritage and Digital Resurrection
Wong, Christina W. Y.	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Wu, Fan	CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY: A DISCRETE CHOICE EXPERIMENT
Wu, Li-Wei	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
Wu, Shih-Chia	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
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Xialifuhan, Gulimila	GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
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Xue, Kunlun	THE PARADOX OF AUTONOMY: HOW AGENTIC AI AND HUMAN EXPERTS SHAPE CO-CREATION DYNAMICS AND SERVICE RESILIENCE THE DIFFERENTIAL IMPACT OF AGENTIC AI VERSUS HUMAN AGENTS ON USER CO-CREATION
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Yada, Katsutoshi	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Yamaguchi, Masanori	Who Seeks and Appreciates Authentic Tourism Destinations?
Yang, Sijing	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Yang, Su Jin	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
Yao, Yao	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Ye, Guotao	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
Ye, Peirong	INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
Yokota, Mariko	Who Seeks and Appreciates Authentic Tourism Destinations?
Yoon, Namhee	DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Yoon, Seonyoung	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Yu, Jianing	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Yu, Ui-Jeen	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH
Yu, Xiao	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Yu, Yihua	From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce
Yu, Yihua Rita	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Yuki, Shibata	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Yuste, Isabel	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body
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Zanni, Lorenzo	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Zhang, Xueying	AUTHENTICITY IN CULTURAL TOURISM REVISITED: A COMPARATIVE REVIEW BASED ON WANG (1999)’S TYPOLOGY
Zhao, Weike	ALGORITHM AWARENESS AND USER RESPONSES TO PERSONALIZED SOCIAL MEDIA
Zhong, Zeling	CAN VIRTUAL WORLDS MAKE CONSUMERS MORE SUSTAINABLE? EVIDENCE FROM METAVERSE SUSTAINABLE FASHION PURCHASES
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