2026GFMC: 2026 GLOBAL FASHION MANAGEMENT CONFERENCE AT MADRID

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Abaaoukide, Kamar	THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Abi Safi, Mia	STILL ILLEGAL, BUT LUXURY ENOUGH. THE LUXURY COUNTERFEIT MARKET IN LEBANON AND CONSUMER LEGITIMATION WORK.
Aboulnasr, Khaled	EMPATHY BY DESIGN: AI-GENERATED CHATBOT RESPONSES AND CUSTOMER EXERIENCE IN FASION RETAIL
Abreu, Ricardo	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Acciai, Eleonora	Digital Product Passport and Consumer Perception: A Tool for a More Transparent and Sustainable Fashion Industry
Acharjya, Suchi	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Acharjya, Suchi Subhra	MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Acquaye, Richard	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Actis-Grosso, Rossana	FROM SOCIAL APPROVAL TO BEHAVIORAL RESISTANCE: IMPLICIT DISABILITY ATTITUDES IN INCLUSIVE LUXURY FASHION ADVERTISING
Ahn, Miju	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
Ahn, Shiny	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Ahn, Sohee	AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
Alanadoly, Alshaimaa Bahgat	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Alarcón-López, Rocío	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR
Albani, Raffaele	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Albrecht, Carmen-Maria	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Alexander, Bethan	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Almeida, Sofia	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
An, Yui	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Aniq, Salma	THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Appiah-Campbell, Ruby	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Aramendia-Muneta, Maria Elena	INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR
Arango, Luis	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Arrigo, Elisa	LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
Arroyos Alíns, María	INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING
Arya, Vikas	HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY
Ashiq, Rubab	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
Ashiq, Rubab	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Atwal, Glyn	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
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Bae, Joonheui	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS The Impact of Algorithmic Fairness on Consumer Responses: The Moderating Role of Platform Contexts THE PARADOX OF AUTONOMY: HOW AGENTIC AI AND HUMAN EXPERTS SHAPE CO-CREATION DYNAMICS AND SERVICE RESILIENCE THE DIFFERENTIAL IMPACT OF AGENTIC AI VERSUS HUMAN AGENTS ON USER CO-CREATION BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Bae, Sung Hun	Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Baena, Verónica	DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION
Baksh, Sufyan	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Barber, Claire	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
Barnes, Liz	ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY
Barrutia, Jose M	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
Bayuk, Jean	Regenerative Efforts in the Textile Industry. Are they having a positive impact?
Bazaki, Eirini	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Bekhit, Ilaria	FROM SOCIAL APPROVAL TO BEHAVIORAL RESISTANCE: IMPLICIT DISABILITY ATTITUDES IN INCLUSIVE LUXURY FASHION ADVERTISING
Benguria, Jaime	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
Benninga, Nomi	Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences
Bigne, Enrique	DIGITAL NUDGING IN SUSTAINABLE FASHION IN E-COMMERCE
Bilali, Stamatoula	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Bilali, Stamatoula	AI, IMMERSION AND INDUSTRY: TRACING THE RISE OF DIGITAL FASHION IN IMMERSIVE VIRTUAL SPACES THROUGH A LONGITUDINAL DATA ANALYSIS
Bilro, Ricardo Godinho	Fashion Romanticism Across the Choice Cycle
Blanco Alcántara, David	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Blanco Chang, Alexander	FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET
Blazquez Cano, Marta	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail What is emotional AI? A review of current developments and future applications in retail and marketing EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Boardman, Rosy	Exploring Chinese consumers’ perceptions of fashion AI streamers EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Bonacho, Ricardo	FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
Borges, Monica	Consumer perceptions of AI and human influencers in the fashion industry
Borges-Tiago, Maria Teresa	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Boso, Elena	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Boustani, Ghalia	LUXURY IN MOTION: A NETNOGRAPHIC ANALYSIS OF KIOSKS AND CARTS AS STRATEGIC POP-UP ACTIVATIONS IN THE PREMIUM FASHION INDUSTRY
Bravo Durán, Sandra	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES Hybrid Luxury Legitimacy: Formula 1 Drivers as Cultural Intermediaries of Prestige, Lifestyle, and Brand Meaning on Instagram LUXURY AS A STRUCTURAL STATE: A VECTOR-BASED MODEL FOR MULTIDIMENSIONAL POSITIONING IN FLUID MARKETS FROM DESIGNER TO ALGORITHM: Y2K AS A CASE OF PLATFORM-MEDIATED TREND DIFFUSION
Bravo-Fabian, Marco Antonio	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
Brito, Beatriz	Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion
Brotini, Eleonora	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Burguera, María Ángeles	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Butkouskaya, Vera	HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
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C Sasidharan, Dheera	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
C Silva, Susana	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Cabrera, Lawrence Paul	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Cadogan, John	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Canesin Dourado Tozo, Manoela	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Cao, Yajie	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
Cardoso, Mariana	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Carey, Lindsey	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
Carlotto, Federica	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
Carvalho, José	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Casimiro, Giovanna	AI and the New Art Direction Workflows: The Rise of Art Direction as an Omnipower in Fashion
Cassia, Fabio	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Castagnari, Taylor	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Cativo, Francisca Esperança	IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Cattaneo, Eleonora	Sustainable Materials, Aesthetic Values, and Luxury Fashion Consumption in China: How Collectivist Culture Shapes Millennial Purchase Intentions
Cavalinhos, Sílvia	Perceived Quality as the Key Driver of Consumer Decision-Making in Sustainable Beauty
Cengi̇z, Hakan	STUCK IN THE KIDS’ SECTION: PARENTAL ROLE ACTIVATION SUPPRESSES ADULT BUYING
Cenizo, Coral	ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Cervellon, Marie-Cecile	B2B Case Study - ACS Clothing: Enabling Fashion Brands and Retailers to Join the Circular Economy
Cerviño, Julio	DIGITAL TRANSPARENCY, TRUST, AND SOCIAL INFLUENCE IN GEN Z’S SUSTAINABLE LUXURY FASHION CONSUMPTION
Chae, Myoung-Jin	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
Chang, Sue Ryung	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
Checchinato, Francesca	Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences
Chen, Chih-Ping	Reflections Beyond the Mirror: AR-Mediated Identity Play in Phygital Beauty Spaces
Chen, Xin	CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Chen, Yiting	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Chen, Yumeng	Investigating the Mechanism of How Employee Engagement in Digital Skills Training Improves Productivity in the Cashmere Manufacturing Sector
Cheong, Hyuk Jun	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Cheong, Yunjae	The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
Cheung, Man Lai	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Chiacchierini, Claudio	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Chierici, Roberto	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Cho, Daegon	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Cho, Erin	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment When AI Agents Fail: How Psychological Contract Violation Shapes User Responses in AI Recommendation Services HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS LOWER-LIMB ADAPTIVE APPAREL PRODUCT DESIGN FOR OLDER WOMEN WITH KNEE OSTEOARTHRITIS Psychological ownership as a contextual mechanism for reducing adoption barriers in fashion rental UNINTENTIONAL TOURISM COMMUNICATION THROUGH FASHION E-COMMERCE CONTENT Why Do We Want Smart AI to Be Slow? The Moderating Role of AI Capability on User Satisfaction
Cho, Jinha	Too Close for Comfort? Social Distance Norms in Human–AI Communication
Cho, Minjung	HOW CONSUMERS INTERPRET DIGITAL PRODUCT PASSPORTS IN INTERNATIONAL MARKETS UNINTENTIONAL TOURISM COMMUNICATION THROUGH FASHION E-COMMERCE CONTENT BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES SERVICE ROBOT ROLE–TASK FIT AND ITS IMPACT ON USER BEHAVIORAL INTENTIONS
Choi, Dooyoung	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Choi, Seungah	DIRECT ACTION AS PEDAGOGY - PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Choi, Woojin	When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Choi, Woojin	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail
Choudhary, Priyanka	Asian Beauty and Skin Culture Influencers and Consumer Trust in Global Fashion Marketing
Chrimes, Courtney	AI ADOPTION IN FASHION DESIGN AND PRODUCT DEVELOPMENT WORKFLOWS Exploring Chinese consumers’ perceptions of fashion AI streamers EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Chung, Doreen	WHY[DC1.1] DO I BUY THE CLOTHES I BUY WHEN TRAVELING? A CONCEPTUAL FRAMEWORK OF APPAREL PURCHASING, LIMINAL IDENTITY SHIFTS, AND POST-TRAVEL MEANING MAKING
Chung, Yerim	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Ciappei, Cristiano	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Ciulli, Gabriele	LUXURY SENSEMAKING IN SECOND-HAND FASHION: THE ROLE OF GENAI
Costa, Dante de Araújo	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Costa, Evandro de Barros	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Costanzo, Francesco	ANTICIPATING RECYCLING, BUYING ACCORDINGLY: GENAI END-OF-LIFE EDUCATION AND JOURNEY COHERENCE IN FASHION
Cox, Emily	Harnessing Digital Decarbonisation for Climate Resilience in the Fashion Industry
Curth de Oliveira, Marcelo	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
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Dai, Yonglin	From Empathy to Apathy: Why Consumers Become Less Engaged in Cause-Related Marketing? The Roles of Compassion Fatigue and Moral Licensing
Dasmi, Costanza	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Dastane, Omkar Prabhakar	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Datta, Bivek	Communicating the Commercial Capital of India through Fashion: Tourism Implications of Mumbai Fashion Week 2025
De Garcillan, Mencia	THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
Dekoulou, Evi	Sustainable luxury marketing: A systematic literature review study
del Río Pérez, Jorge	PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES INFLUENCER BEAUTY MARKETING IN THE LUXURY SECTOR: A GLOBAL MAPPING OF AESTHETICS, DIGITAL RETAIL, AND ASPIRATIONAL BRANDING
Dennenmoser, Jana	Consumer perceptions of AI and human influencers in the fashion industry
Desai, Bhavini	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Di Gregorio, Angelo	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Dias, Alvaro	RELATIONAL, INFORMATIONAL, AND TRANSPARENCY MECHANISMS IN INFLUENCER MARKETING: AN INTEGRATED MODEL OF PURCHASE INTENTION
Divrik, Bahar	Governing Interdependence in Fashion: Industrial Symbiosis as a Risk Management Strategy
Docimo, Annachiara	A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Donvito, Raffaele	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Doron-Perets, Or	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Du, Dan	The Impact of Deepfake Generated Content on Consumers' Purchase Intention: The Mediating Role of Processing Fluency and Perceived Seller Insincerity
Duan, Yihui	LETTING AI DECIDE: COGNITIVE OFFLOADING AND THE PROMISE AND PERILS OF AI STYLISTS
Duarte, Paulo	FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Dyes, Caitlin	Exploratory Design for an Adaptive Hand/Wrist Tremor Stability Sleeve Using Biomimetic-Inspired Localized Stiffness Mechanisms
Dyussembayeva, Shynar	The Authentic Illusion: How Source and Frame Shape Trust in Sustainable Luxury
Díaz Soloaga, Paloma	From fashion codes to social self-esteem: Image consulting as a practice of fashioning the body Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
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Echebarria, Carmen	Thoughtful, Not Naïve: Consumer Decision-Making in the Selection of Skincare Influencers
Eggert, Frida	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
Ekinci, Yuksel	The Authentic Illusion: How Source and Frame Shape Trust in Sustainable Luxury
El Mahsouni, Anwar	THE ROLE OF DIGITAL COMMUNICATION IN LEAD GENERATION : A FOCUS ON THE FASHION INDUSTRY
Elena, Cedrola	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Elizaga, Rocio	MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Elizaga, Rocío	Adoption and impact of AI in Spanish fashion retail: an empirical study FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION
Esqueda, Sofia	The Ibero-American Luxury Paradigm: A Semi-Systematic Review of Regional Consumer Behavio
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Fan, Hua	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Fang, Yuanhan	How “Soda Pop” Avatar Content Shapes Korea Visit Intention: A Parasocial Interaction–Destination Image Pathway
Fernández-Moya, María Eugenia	FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION MAPPING THE EVOLUTION OF FASHION RETAIL RESEARCH: A BIBLIOMETRIC ANALYSIS OF DIGITAL TRANSFORMATION, CONSUMER BEHAVIOR, AND SUSTAINABILITY
Ferreira, Viviane Moura	EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY
Figueiredo, Maria da Conceição	IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI
Figueiredo E Silva, Andreia	CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS
Fracarolli Nunes, Mauro	MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Fu, Yuan	Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
Fuentes, Christian	Making Circular Clothing Consumers: The (Mis)Configurations of Rental, Resale and Repair Platforms
Fukunaga, Teruhiko	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
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Gallery, Charlene	AI ADOPTION IN FASHION DESIGN AND PRODUCT DEVELOPMENT WORKFLOWS
García Barriga, María	Adoption and impact of AI in Spanish fashion retail: an empirical study FROM APP TO STORE: HOW ZARA'S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION
García Hiljding, Isabel	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
Gaspar, José Miguel	GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL
Gaton Fraile, Maria	Editorial Curation and Cultural Authority in Algorithmic Fashion
Ghauri, Pervez N.	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Ghianda, Emanuele	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising
Gil García, Aitor	PREDICTIVE AI-BASED ADVERTISING IN SUSTAINABLE LUXURY FASHION: ALGORITHMIC TRUST, ETHICAL STORYTELLING, AND COMMERCIAL PERFORMANCE
Glückstad, Fumiko Kano	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Gonzáles Santiago, Marcya Stefany	FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS FLOATING LUXURY: FASHION SHOPPING AS A CORE MOTIVATION IN CRUISE TOURISM
Grassi, Alessia	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands LEADING THE LUXURY SHIFT: REINVENTING THE RETAIL EXPERIENCE FOR MODERN CONSUMERS
Grazzini, Laura	GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
Grohmann, Bianca	DOES SOCIALLY RESPONSIBLE BEHAVIOR INCREASE CONSUMPTION OF CONVENTIONAL PRODUCTS?
Grudecka, Anna	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Guercini, Simone	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Guo, Hanhui	Co-evolving Fashion Identity Synergizing AI Design with Strategic Market Alignment
Guo, Lan	The Authentic Illusion: How Source and Frame Shape Trust in Sustainable Luxury
Gurcan, Ezgi Hazal	LUXURY IN THE AGE OF TRANSPARENCY: CAN DIGITAL PRODUCT PASSPORTS UNLOCK SUSTAINABILITY COMMUNICATION WITHOUT SACRIFICING DESIRABILITY? EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY THE FASHION ICEBERG: A CONCEPTUAL FRAMEWORK FOR UNDERSTANDING SUSTAINABILITY IN THE FASHION INDUSTRY UNDERSTANDING SUSTAINABILITY IN LUXURY FASHION: PARADOX, PERCEPTION AND DIGITAL TRANSPARENCY COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS
Gustafsson, Erik	Developing a Typology of Customisation and Personalisation in Fashion: Exploring Four Business Models Through a Study of the Swedish Fashion Industry
Gárgoles, Paula	FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING
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Hachey, Alysha	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Hadili, Abduraawf	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Hai, Chenying	VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN THEY OUTPERFORM HUMAN ENDORSERS
Haikel-El-Sabeh, Marie	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Hamza, Kavita Miadaira	STRONGER TOGETHER? CO-CREATED ACTIVISM AND THE INTERPLAY OF MULTIPLE BRAND TYPES IN SPORT ECOSYSTEMS
Han, Bing	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Han, Jung Min	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
Hayamizu, Kengo	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Heine, Klaus	Meaningful Luxury: The Making of Brand Purpose in High-End Branding
Hernández Cerón, Mariano Andrés	AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
Hong, Jae Woo	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Hou, Wanchu	EXPLORING THE IMPACT OF GENERATIVE AI CHATBOTS’ EMOTIONAL EXPRESSIONS ON CONSUMERS’ EMOTIONAL RESPONSES, SATISFACTION, TRUST, AND INTENTION TO USE IN ONLINE FASHION CUSTOMER SERVICE
Hsieh, Kai-Hong	FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES
Hu, Lala	INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS A CROSS-CULTURAL STUDY ON PHYGITAL TRANSFORMATIONS IN FASHION MARKETING
Huang, Jingya	Too Close to be Ture? The Effect of AI Identity Disclosure on AI-Generated Advertising Effectiveness
Huang, Tsa-Chun	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Hwang, Euejung	DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION How perceived VI’s authenticity moderates consumer attitude transfer to endorsed brand and purchase intention?
I
Ibnoussina, Yousra	E-commerce : Impact of Chatbot Use on Customer Experience – The Mediating Role of Customer Engagement
Ifie, Kemefasu	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Iftikhar, Ehsan	EXPLORING THE NEXUS: UNRAVELING THE INFLUENCE OF CONSUMER AND BRAND FACTORS ON PURCHASE INTENTION OF VINTAGE PRODUCTS
Ikegami, Jusuke	Who Seeks and Appreciates Authentic Tourism Destinations?
Inoue, Atsuko	Trophies or Rewards? How Psychological State Shape Luxury Self-Reward Choices
Inoue, Shota	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Ishibashi, Ken	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Ishida, Masaki	PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Ishii, Ryuta	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
J
Jacobs, Bertha	METAVERSE-BASED RETAIL: THE EFFECT OF EXPERIENTIAL FACTORS ON GEN Z’S CLOTHING BRAND ENGAGEMENT
Jain, Rinku	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Jalali, Marjan	THE PSYCHOLOGICAL IMPACT OF APPAREL SIZING LABELS
Jang, Juyeun	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE
Jedidi, Houssam	FROM OIL TO AURA: STATE ENTREPRENEURSHIP, CULTURAL PURPOSE, AND THE CONSTRUCTION OF A LUXURY NATION BRAND UNDER SAUDI VISION 2030
Jeong, Jin	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS
Jiang, Jiani	FROM OWNED TO EARNED: HOW LUXURY BRAND EXPERIENTIAL HOSPITALITY ARENAS AS OWNED MEDIA INFRASTRUCTURE THROUGH SHAREABILITY
Jin, Yeongchae	From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination
Jo, Claire Wonnie	VERNACULAR INTELLIGENCE AS ENVIRONMENTAL PERFORMANCE AND SPATIAL DESIGN: THE ECOLOGICAL SYSTEMS OF KOREAN HANOK ARCHITECTURE
Joachim, Luisa	GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Jogdand, Babasaheb	From Stone to Silk: Reading Fashion as Cultural Narrative in Maharashtra’s Buddhist Cave Tourism, India
Jones, Kathryn	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Ju, Haewon	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Ju, Naan	3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION THE CENTAUR EFFECT: BUILDING PERCEIVED AUTHORITY AND TRUST IN AI FASHION FORECASTS CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH
Junestrand, Lauren	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Jung, Hyukjin	DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
Jung, Miyeon	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
K
Kadiyaska, Rossie	CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY
Kamašauskė, Sigita	The Digital Paradox of Luxury: A Systematic Review and Theoretical Framework of Prestige-Signaling in Social Media Consumption
Kaner, Gül	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Kang, Jihyun	Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Kang, Min Jung	Research on Consumer Behavior in AI-Integrated Mobile Shopping
Kang, Seungmook	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Karimkhan, Faren	The Uncanny Valley of Fashion: How AI-Generated Models Influence Ad Novelty and Attitude Abstract
Kawabata, Yasuko	How SHEIN’s Model Exposes the Barriers of Japanese Commercial Practice
Kazancoglu, Ipek	EXAMINING CONSUMER PERCEPTIONS OF SUSTAINABILITY IN LUXURY COMMUNICATION IN DEVELOPED AND EMERGING MARKETS: EVIDENCE FROM ITALY AND TURKEY
Keith Adams, Darren	Phygital Retail (R)evolution: Escapism, Immersion, or Consumer Experience?
Khalifa, Dina	INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION A Social Identity Perspective to Luxury Brand Activism
Khan, Muhammad Waqas	CUSTOMER RESPONSE TO GENERATIVE AI IMAGES IN HOPE, PREVENTION, AND ENVIRONMENTAL CSR CAMPAIGNS
Khan, Saira	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Khanna, Monica	HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS
Ki, Chung-Wha	Can AI Robot Assistants Reduce Consumers’ Feelings of Embarrassment? Psychological Mechanisms, Social Face Concern, and Consumer Wellbeing in Retail
Kikumori, Mai	CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES
Kim, Do Yuon	THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION
Kim, Ha Youn	MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Kim, Hanku	STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND DIGITAL ENGAGEMENT IN EARLY-STAGE PLATFORM-BASED SUSTAINABILITY CAMPAIGNS: HOW GOAL FRAMING SHAPES SOCIAL INFLUENCE THROUGH PERCEIVED JUSTIFIABILITY
Kim, Hye-Young	One Size Fits None: Context-Driven Chatbot Design for Online Shopping
Kim, Jiyeon	THE FASHION SUSTAINABILITY PARADOX: HOW ORGANIZATIONAL CAPABILITIES EXPLAIN CONTRADICTORY PERFORMANCE OUTCOMES
Kim, Jiyoung	BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY MYCELIUM-BASED DESIGN IN CIRCULAR FASHION: REDEFINING THE INDUSTRY WITH REGENERATIVE ENTREPRENEURSHIP
Kim, Jongdae	A BERTOPIC-BASED ANALYSIS OF CONSUMER SATISFACTION DRIVERS IN AI-POWERED FASHION MOBILE APPLICATIONS
Kim, Juhyun	Expansion of ‘Art Infusion’ and Structural Analysis of Aesthetic Experiences in Fashion Flagship Stores
Kim, Jung Mee	TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE
Kim, Jung-Hwan	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Kim, Juran	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Kim, Juyhyun	Intersections of Art, Technology, Marketing, and Fashion: Pedagogical Approaches in Design Education
Kim, Molan	WHEN TECHNOLOGY MEETS ROMANCE: HEDONIC CONSUMPTION, CONTEXT, AND INDIVIDUAL DIFFERENCES IN EVALUATIONS OF LAB-CREATED DIAMONDS
Kim, Sanghee	AI VS. HUMAN MODELS IN LUXURY SOCIAL MEDIA ADVERTISING
Kim, Sanghyun	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Kim, Seeun	THE ARTNESS OF AI FASHION: FROM AWE TO ATTITUDE IN AI CO-CREATION CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT TALKING STYLE MATTERS: HOW CHATBOT MESSAGE TONE DRIVES CONSUMER CONTINUANCE IN FASHION E-COMMERCE
Kim, Soonjong	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Kim, Sunmin	From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
Kim, Sunwoo	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
Kim, Tae-Youn	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Kim, Yerim	BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES
Kinzuka, Yuya	HOW SIMILAR CAN DESIGNS BE AND STILL BE ACCEPTABLE?: A JAPANESE-DUTCH COMPARISON OF SIMILARITY PERCEPTION AND UNACCEPTABILITY JUDGMENTS - AN EXAMINATION USING CERAMIC STIMULI AND PRACTICAL IMPLICATIONS-
Kitazawa, Ryohei	Visual Perspective of Luxury Brand Ambassadors: Focusing on Parasocial Relationships Impacts of cosplayers on other funs' pilgrimage intention: Focusing on authenticity and parasocial relationships
Kniazeva, Maria	The "Naked Dress" and The Marketed Body
Ko, Eunju	Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape  HUMANOID PHYSICAL AI IN LUXURY FASHION: THE ROLE OF VALUE CO-CREATION AND CUSTOMER EXPERIENCE From Search to Service: Agentic AI Support and Identity Expression in Luxury XR Commerce AI-ENABLED OFFLINE FASHION STORES AS THIRD PLACES
Ko, Eunju	DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Ko, Woo Li	CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY?
Kodra, Kristi	Fear of Missing Out as a Driver of Consumer Well-being
Kokkinopoulou, Emmanouela	Sustainable luxury marketing: A systematic literature review study
Komejani, Seyed Mohammad Mirmahdi	Fashion Romanticism Across the Choice Cycle
Koren, Michal	EXPLORING HIDDEN RELATIONSHIPS IN FASHION COLOR PALETTES
Krasnikov, Alexander	THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
Krishnan S, Aravind	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
Kumagai, Ken	Effects of country-of-origin fit, psychological distance, and consumers’ dream: luxury brand evaluation in the cross-border acquisition context
Kumar, Ashish	INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
L
Lam, Magnum	Investigating the Mechanism of How Employee Engagement in Digital Skills Training Improves Productivity in the Cashmere Manufacturing Sector WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Landim, André Ricardo Dantas Bezerra	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Langaro, Daniela	DIGITAL NUDGING IN SUSTAINABLE FASHION IN E-COMMERCE
Langaro, Daniela	CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Lauren Junestrand Leal, Lauren	Charity Retail and Sustainable Fashion: Understanding Consumer Resistance to Second-hand Clothing
Lawry, Charles Aaron	SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
Lee, Angie	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Lee, Buseong	Research on Consumer Behavior in AI-Integrated Mobile Shopping
Lee, Ha Kyung	LESS REAL, MORE CREATIVE: HOW LOW ENVIRONMENTAL FIDELITY IN VIRTUAL RETAIL SHAPES UNIQUE PRODUCT CHOICE DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Lee, Hanna	HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Lee, Jaeha	THE ROLE OF CHATBOT HUMAN-LIKENESS AND FRIENDLINESS IN SHAPING CUSTOMER COMPLAINTS AND SWITCHING INTENTIONS
Lee, Jihyeon	STRATEGIC INCONGRUENCE: THE EFFECT OF CREATOR TYPE AND PERCEIVED SIMILARITY ON ATTITUDE TOWARD LUXURY BRAND
Lee, Kyu-Hye	SOURCE MATTERS: BRAND- VS. FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
Lee, Kyung-Tae	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Lee, Minyoung	The Impact of AI Messaging Frames on Acceptance Intentions: The Mediating Role of Cognitive Closure Need Satisfaction
Lee, Sang Hyeb	Beyond Brand Switching: An Exploratory Study of the Asymmetric Roles of Trust and Commitment in Fan-Team Relationships
Lee, Se Bin	BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Lee, Seoungwoo	The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting
Lee, Seung Yeon	THE EFFECT OF AI-GENERATED FITTING MODEL ON BRAND PERFORMANCE IN THE FASHION INDUSTRY
Lee, Seunghee	Analysis of Global Diffusion Paths of Fashion Trends Using social media Time-Series Data: Focusing on the ‘Bag Decoration’ Phenomenon
Lee, Yang-Im	DIGITAL LUXURY IN THE METAVERSE: PSYCHOLOGICAL NEED FULFILLMENT, CONSUMER WELL-BEING, AND LUXURY VALUE ORIENTATION How perceived VI’s authenticity moderates consumer attitude transfer to endorsed brand and purchase intention?
Lee, Yoon-Jung	How Motion Cues in Online Fashion Presentation Influence Consumer Responses: An Embodied Cognition Perspective on Object and Imagination Imagery
Lee, Yuri	MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS When and Why Does Message Concreteness Do More Than Add Detail? The Mediating Roles of Information Diagnosticity and Perceived Personalization and the Moderating Role of Prior Purchase Experience Warmth and Competence in AI Personal Shopper: The Effects of Human-AI Interaction Type and the Moderating Role of Need for Human Touch in Luxury Retail
Lee Park, Camila	MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING
Leonhardt, Grant	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Leonhardt, James	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Levesque, Nataly	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
Li, Hui Zhong	AI-BRIDGING FASHION HERITAGE: CNN-BASED TECHNIQUE CLASSIFICATION FOR MIAO PILED EMBROIDERY
Li, Rui	Social Interaction Ties and Propagation in Online Communities: Comparing Active Participants and Lurkers
Li, Sou	WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS
Li, Zhen	Visual merchandising of price: The effect of partitioned pricing on consumer purchase decisions
Lin, Chen-Yu	How Omnichannel Capability Shapes the Customer Journey: The Roles of Fulfillment, Fluency, and Flexibility
Liu, Yeyi	The Dilution Effect of Bonus Packs: When Integrated Packaging Lowers Perceived Product Efficacy
Liu, Zheran	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Lopez Muniesa, Rocio	SUSTAINABLE FASHION: PERCEPTIONS AND PURCHASING DECISIONS IN THE UNIVERSITY GENERATION Z
Loureiro, Sandra Maria Correia	Fear of Missing Out as a Driver of Consumer Well-being Fashion Romanticism Across the Choice Cycle ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE Compassion In Social Causes: How Brand Coolness and Shock Advertising Elicit Compassion GAMIFICATION AS A DRIVER OF DESIRE TO PURCHASE FOR PRIVATE-LABEL BRANDS IN RETAIL AI AS A SELLING STRATEGY: TRANSITIONING FROM PRODUCT VENDORS TO INTELLIGENT SERVICE PARTNERS CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS
Lyu, Yaxin	Exploring Chinese consumers’ perceptions of fashion AI streamers
López de Foronda Pérez, Oscar	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
López-Pérez, Sugey de Jesús	DIGITAL PRODUCT PASSPORTS AS STRATEGIC TRUST INFRASTRUCTURE: INTEROPERABILITY, AI, AND CIRCULAR BUSINESS MODEL INNOVATION IN GLOBAL FASHION
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Ma, Mengyuan	FROM FEAR OF MISSING OUT TO REGRET: IMPULSE BUYING IN DIGITAL FAST FASHION
Ma, Xiangjun	EXPLORING HOW ARITIFICIAL INTELLIGENCE- VS. THIRD PARTY-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING
Machado, António	ARTIFICIAL INTELLIGENT AS THE ARTIST: HOW AUTHORSHIP AWARENESS ALTERS HEDONIC AND SOCIAL VALUE
Maggioni, Isabella	TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS
Magno, Francesca	KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Mahassine, Narjisse	Employer Branding as Strategic Corporate Identity: Shaping Talent Perception and Engagement
Maione, Salvatore	CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
Makienko, Igor	FLASH SALES MEET CONSUMER EXPECTATIONS: VALIDATING TIME-DISCOUNT BELIEFS FOR FASHION-RELEVANT PRICE POINTS
Maman, Anne-Flore	Extending luxury beyond fashion: consumer evaluation toward fashion-branded dining experiences
Manieson, Lydia	Developing a Strategic Framework For Utilising GenAI to Enhance Green Fashion Marketing Performance
Marques, Catarina	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Marques, Francisca	PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY
Marta, Giovannetti	SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES
Martinez, Luisa	FOOD CUES IN NON-FOOD CATEGORIES: A SENSORY MARKETING STUDY OF GEN Z RESPONSES IN BEAUTY AND FASHION
Maruyama, Yudai	HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
Marx-Pienaar, Nadene	METAVERSE-BASED RETAIL: THE EFFECT OF EXPERIENTIAL FACTORS ON GEN Z’S CLOTHING BRAND ENGAGEMENT
Massacci, Alberto	HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Massi, Marta	HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING WHO SHOULD SPEAK FOR SUSTAINABILITY? HUMAN AND AI INFLUENCERS ACROSS GLOBAL AND LOCAL CONTEXTS
Mazzoli, Valentina	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY
Mazzucchelli, Alice	Make-or-Buy the Virtual Influencer? Brand-Owned vs Non-Owned Virtual Influencers in Fashion Advertising HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
McBride, Louise	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
McDougall, Liezel	WEAVING THE DIGITAL FUTURE: A THEORETICAL AI-DRIVEN MODEL FOR FASHION SME’S
McKelvey, Guy	Making the Invisible Visible: Reframing Sustainability Communication Through Overlooked Fashion Components
Melanthiou, Yioula	PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS
Michaelidou, Nina	Sustainability Message Framing and Consumer Ethnocentrism: A Conceptual Framework and Cross-Cultural Research Agenda
Miranda Sanz, Luis	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Moon, Hakil	Research on the influence of product placement in internet celebrity short-form videos on future purchase intention from the perspective of perceived fit: the moderating role of parasocial relationship
Moura, José Antão Beltrão	THE COLLECTIVE WARDROBE: A FRAMEWORK FOR CIRCULAR FASHION EXCHANGE
Moyano Castilla, Miriam	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
Mundel, Juan	AI Influencer in Luxury Advertising: Trendiness, Uncanny Feeling, and Strategic Interventions
Muñoz Domínguez, Gemma	Human Sustainability amid Digital Transformation: Inditex’s Worker-Centred Community Strategy in the Moroccan Cluster
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Nagasawa, Shinya	ANALYSIS OF JAPAN-CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Nair, Sudarshan	Communicating the Commercial Capital of India through Fashion: Tourism Implications of Mumbai Fashion Week 2025
Nakano, Satoshi	UNCOVERING MATERIALISM AND MINIMALISM FROM THE LENS OF PERSONAL BEAUTY VALUES
Nam, Jungwon	THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA
Nam, Sujung	Mental Time Travel and Groundness Effects on Luxury Brand Advertising
Nanda, Anita	HOW SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS SHAPE SUSTAINABLE BRAND IMAGE: THE MEDIATING ROLE OF RESPONSIBLE CONSUMER BEHAVIOUR IN FASHION RETAIL
Napiórkowska, Anna	THE IMPACT OF FASHION BRANDS’ SUSTAINABILITY EFFORTS ON BRANDS` PERFORMANCE
Nasta, Luigi	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses
Nechaeva, Olga	NEUROMARKETING AND ART: EMPIRICALLY TESTING THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS USING FACEREADER TECHNOLOGY Performing the Hero: Exploring Consumer Empowerment through Cosplay in the Phygital Fashion Landscape GRANFLUENCERS IN THE FASHION INDUSTRY: CHALLENGING AGE BOUNDARIES ON SOCIAL MEDIA
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Oh, Hye Ra	The Luxury of Non-Humanity: Investigating the Paradox of the Uncanny Valley and Brand Mystique in Virtual Influencer Advertising
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P-P, Rayyan	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
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Roos, John Magnus	Sustainable by Design? Consumer Expectations on Personalized Fashion
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Sagona, Alfredo	Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
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Sandes, Fabio	STRONGER TOGETHER? CO-CREATED ACTIVISM AND THE INTERPLAY OF MULTIPLE BRAND TYPES IN SPORT ECOSYSTEMS FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION Sustainable by Design? Consumer Expectations on Personalized Fashion
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Satish, Krishna	WHO PAYS? WHO BENEFITS? - GOVERNANCE AND SUSTAINABILITY IN THE INDIAN PREMIER LEAGUE
Segato, Camilla Beartrice	QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
Seo, Yuri	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Septianto, Felix	BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Sestino, Andrea	Uncanny and Deceiving? Virtual Influencers in luxury fashion marketing and effects on consumers’ responses Using Blockchain Technologies for Made in Italy premium and sustainable productions: The Effects of perceived corporate social responsibility and consumers’ environmentalism
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Sharko, Elena	PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
Shi, Wenshan	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
Shin, Eonyou	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
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Shukla, Paurav	A Social Identity Perspective to Luxury Brand Activism
Sidhu, Sarabjit Kaur	IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Sierra Calvo, Cristina	EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Silva, Diogo João Santos	ARTIFICIAL INTELLIGENCE INFLUENCERS AND SOCIAL DRIVERS: IMPACT ON CONSUMER BRAND ENGAGEMENT AND BRAND ATTACHMENT AMONG AMERICAN GENERATION Z ON TIKTOK
Sim, Youngho	Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS
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Son, Jihyeong	FROM THE METAVERSE TO THE REAL WORLD: HOW AVATAR IDENTIFICATION SHAPES SUSTAINABLE CONSUMPTION AND BRAND EQUITY WITH CULTURAL ORIENTATIONS
Song, Ji Hee	From OMO Strategies to Consumer Behavioral Intentions in the Fashion Industry: Self-extension, Self-expansion, and Self-determination Enhancing Consumer Relationships with AI Styling Agents: Strategies for Increasing Self-extension and Self-expansion
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Songmee, Kim	CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM Virtual Influencers in Luxury Branding: Social Comparison Emotions and Consumer Purchase Intention
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Stones, Catherine	Multimodal Storytelling for Sustainable Luxury Fashion: A Case Analysis of Empathy-Evoking Narratives in Brands
Stylos, Nikolaos	WRAPPED IN DOUBLE LUXURY: HOW FASHION INFLUENCERS SHAPE DESTINATION IMAGE
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Tabari, Saloomeh	Sustainable Materials, Aesthetic Values, and Luxury Fashion Consumption in China: How Collectivist Culture Shapes Millennial Purchase Intentions
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Ukenna, Stephen	MESSAGE FRAMING AND PERSUASIVE TECHNOLOGY: THE ROLE OF COGNITIVE EFFORT IN SHAPING SUSTAINABLE FASHION BEHAVIOUR INTENTION AMONG GEN Z CONSUMERS IN AN EMERGING MARKET
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Vannucci, Virginia	ONE SIZE STILL FITS FEW: BODY INCLUSIVITY AS A BOUNDARY OF LUXURY FASHION BRANDS
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Voyer, Benjamin	HOW UPCYCLED LUXURY ENHANCES BRAND ATTITUDE THROUGH CREATOR’S ESSENCE
Vronti, Georgia	Sustainable luxury marketing: A systematic literature review study
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