New Developments in Luxury Advertising I

Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World I

AI and Phygital Transformations in Fashion Marketing and Management I

2026 ISEM Fashion Business School-GAMMA JOINT SYMPOSIUM I

FASHIONING THE BODY: Commodification, Modification, and Marketing

2026 NZAI-GAMMA JOINT SYMPOSIUM

Sustainability in Global Sport: Environmental, Social, and Economic Futures

Sustainability in Fashion Management I

Luxury Marketing & Branding I

2026 SIM-GAMMA JOINT SYMPOSIUM

Coffee Break

Keynote Speech I

New Developments in Luxury Advertising II

Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World II

AI and Phygital Transformations in Fashion Marketing and Management II

2026 ISEM Fashion Business School-GAMMA JOINT SYMPOSIUM II

RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM I

2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium I

The GenAI Revolution: Redefining Consumer Behavior and Psychology

Sustainability in Fashion Management II

Luxury Marketing & Branding II

Influencer Marketing: Navigating the Future of Social Media Influencers’ Fashion, Content, and Culture

Conference Lunch

New Developments in Luxury Advertising III

Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World III

AI and Phygital Transformations in Fashion Marketing and Management III

2026 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM

2026 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM II

2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium II

2026 Safety Management Symposium

Sustainability in Fashion Management III

Fashion Marketing Strategies in Emerging Markets under Turbulence

AI, Virtual Environments, and Consumer Experience in Fashion

Coffee Break

New Developments in Luxury Advertising IV

Fashion in Tourism Communication and Marketing I

AI and Phygital Transformations in Fashion Marketing and Management IV

Fashion Marketing & Management in the Age of AI Fashion Transformation I

Fashion Marketing and Consumer Research I

2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium III

Turning Points in luxury

Sustainability in Fashion Management IV

Fashion and Luxury Consumer Behavior in Emerging Markets

Marketing in General I

New Developments in Luxury Advertising V

Fashion in Tourism Communication and Marketing II

AI and Phygital Transformations in Fashion Marketing and Management V

Fashion Marketing & Management in the Age of AI Fashion Transformation II

Fashion Marketing and Consumer Research II

The Convergence of Arts and Fashion

Meaningful Luxury: Purpose, Branding & Entrepreneurial Innovation

International, Global, and Cross-Cultural Marketing

AI-Bridged Heritage: Marketing Sustainable Fashion Ecosystems in the Digital Age

Marketing in General II

Yuna Yang’s Digital Fashion Show

Conference Dinner