Scarborough Ballroom 4
Sessions
- Session SP1 (May 12 08:30-10:00) Special Session: Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives
- Session S3 (May 12 13:30-15:00) DoCCA I AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
- Session S4 (May 12 15:30-17:00) DoCCA II - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
- Session SP5.1 (May 13 08:30-10:00)
- Session SP6.1 (May 13 10:30-12:00) Special Session: The Future for AI in the Marketing Classroom
- Session SP7.1 (May 13 13:30-15:00) Special Session: The New Verse of Global Marketing: Trends, Ideas, and External Forces in a Fluid World
- Session S8 (May 13 15:30-17:00) AMSR Theory Forum
- Session AMSR1 (May 14 08:30-10:00) AMSR Special Track - Conceptual and Theoretical Advances in Marketing I
- Session AMSR2 (May 14 13:30-15:00) AMSR Special Track - Conceptual and Theoretical Advances in Marketing II
- Session SP12 (May 14 15:30-17:00) AMSR Special Issue Workshop: Toward a Theory of Marketing Work