Scarborough Ballroom 3

Session S1 (May 12 08:30-10:00) AMS-AFM Session - Presentation from Grant Awardees
Session S2 (May 12 10:30-12:00) AMS 2026 Building the Bridge to Relevant Grant Finalists
Session MK1 (May 12 13:30-15:00) Mary Kay I
Session MK2 (May 12 15:30-17:00) Mary Kay II
Session SP5 (May 13 08:30-10:00) 2026 AMS Special Session Scale Measurements Review 2.0: Generative AI tools Influence on Understanding the Problematic Issues and Insights in Developing and Using Scale Measures for Ensuring Data Quality and External Validity of Academic Research
Session S6 (May 13 10:30-12:00) AMS Award-Winning papers
Session SP7 (May 13 13:30-15:00) Special Session: Neuroscientific Insights
Session SP8 (May 13 15:30-17:00) Special Session: Leveraging AMS Career Services: Inside the AMS Job Board and Academic Career Support
Session SP9 (May 14 08:30-10:00) Special Session: Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages
Session SP10 (May 14 10:30-12:00) Special Session: Crafting Shape in a Fluid World – The Intersection of Marketing and External Forces
Session SP11 (May 14 13:30-15:00) Special Session: Corporate Partnerships in Marketing Education
Session SP12.1 (May 14 15:30-17:00) Special Session: AMS Review’s Theories of Sustainability: What’s Next?