Vernon
Sessions
- Session 1.6 (May 12 08:30-10:00) Consumer Experiences in Immersive and AI Environments
- Session 2.6 (May 12 10:30-12:00) Decoys, Bandwagons, and Channel Control in Omnichannel Markets
- Session SP3.1 (May 12 13:30-15:00) Special Session: The Marketing Education Ecosystem: Value Co-Creation and Educational Experience
- Session SP4 (May 12 15:30-17:00) Special Session: Teaching Digital Marketing: Tips for Integrating Industry Resources and Creating Assignments
- Session 5.6 (May 13 08:30-10:00) Pathways for AI Integration in the Classroom
- Session 6.6 (May 13 10:30-12:00) Doctoral Colloquium 1
- Session SP7.2 (May 13 13:30-15:00) Special Session: Navigating Beyond Academia: Challenges Faced by International Scholars in Doctoral and Early Career Stages
- Session 8.5 (May 13 15:30-17:00) Doctoral Colloquium III
- Session 10.6 (May 14 10:30-12:00) Digital Transformation, AI, and Market Evolution in B2B