Percival

Session 1.5 (May 12 08:30-10:00) Brand Strategy, Competition, and Resilience
Session 2.5 (May 12 10:30-12:00) Sustainable and responsible food and fashion choices
Session 3.5 (May 12 13:30-15:00) Is Empowerment the Panacea for Sales Performance?
Session 4.5 (May 12 15:30-17:00) AI Issues in the Classroom
Session 5.5 (May 13 08:30-10:00) AI and Key Accounts: Implications for Sales Operations
Session 6.5 (May 13 10:30-12:00) Hidden Brands and Quiet Clicks: How Shoppers Really Choose Channels
Session 7.5 (May 13 13:30-15:00) Understanding sustainable consumer behavior
Session 8.5 (May 13 15:30-17:00) Special Session: The Writing of an Effective and Compelling Set of Response to Reviewers
Session 10.5 (May 14 10:30-12:00) Global and Local Marketing in Context: Ethics, Language, and Talent