2026AMSAC: 2026 AMS ANNUAL CONFERENCE
Verelst

Sessions

  • Session 1.4 (May 12 08:30-10:00) Trust on Trial, Trust Rebuilt Under External Pressure: Breaches, Misconduct, Vulnerability, and Misinformation
  • Session 2.4 (May 12 10:30-12:00) Sensory, emotional, and ethical drivers of consumer decision-making
  • Session 3.4 (May 12 13:30-15:00) Choice Engineering in Uncertain, Tech-Enabled Markets: AI, Industry 4.0, and Risk Reduction
  • Session 4.4 (May 12 15:30-17:00) Influencers, Fan Engagement, and Co-Creation
  • Session 5.4 (May 13 08:30-10:00) Luxury and Sensory Experience Design in Hospitality
  • Session 6.4 (May 13 10:30-12:00) Neuroscientific approaches to understanding AI-mediated customer experience
  • Session 7.4 (May 13 13:30-15:00) Doctoral Colloquium II
  • Session 8.4 (May 13 15:30-17:00) Relational and Network Dynamics in B2B Markets
  • Session 9.4 (May 14 08:30-10:00) Place-Based and Digital Tourism Marketing
  • Session 10.4 (May 14 10:30-12:00) Dynamics of Service Evaluation: Tipping, Sentiment, and Retention
  • Session 11.4 (May 14 13:30-15:00) Online Innovations in an Era of Disruption and Uncertainty
  • Session 12.4 (May 14 15:30-17:00) From Shelf Signals to Sensory Richness: Navigating Retail Reality and Supplier Risk