2026AMSAC: 2026 AMS ANNUAL CONFERENCE
Regency Ballroom F

Sessions

  • Session 1.3 (May 12 08:30-10:00) Anthropomorphism, Avatars, and Emotional AI
  • Session 2.3 (May 12 10:30-12:00) Trust, Ethics, and Responsibility in Algorithmic Markets
  • Session 3.3 (May 12 13:30-15:00) AI vs. Humans in Service Encounters
  • Session 4.3 (May 12 15:30-17:00) The Contemporary Classroom
  • Session 5.3 (May 13 08:30-10:00) AI Adoption, Awareness, and Consumer Transformation
  • Session 6.3 (May 13 10:30-12:00) Evaluating marketing tactics to increase sustainable and responsible purchases
  • Session 7.3 (May 13 13:30-15:00) The marketing strategy: configurations, assests, and competencies
  • Session 8.3 (May 13 15:30-17:00) Critical Services: Transforming Health, Education, and Organizational Ecosystems
  • Session 9.3 (May 14 08:30-10:00) Qualitative and quantitative insights into sustainable and responsible consumption patterns
  • Session 10.3 (May 14 10:30-12:00) The Three P of Advertising: Psychology, Persuasion, and Processing
  • Session 11.3 (May 14 13:30-15:00) The Social Side of Advertising
  • Session 12.3 (May 14 15:30-17:00) Immersive Technologies and Tourist Decision Making