Regency Ballroom E

Session 1.2 (May 12 08:30-10:00) Digital Platforms and Social Dynamics
Session 2.2 (May 12 10:30-12:00) Reviews, Mentions, and Online Word-of-Mouth
Session 3.2 (May 12 13:30-15:00) Well-Being, AI, and Social Media Influence
Session 4.2 (May 12 15:30-17:00) Consumer Cognition and Evaluation of Generative AI
Session 5.2 (May 13 08:30-10:00) Live Streaming, Social Commerce, and Gifting
Session 6.2 (May 13 10:30-12:00) Virtual Influencers and Synthetic Agents
Session 7.2 (May 13 13:30-15:00) Sustainability in B2B Markets
Session 8.2 (May 13 15:30-17:00) Influencer Marketing for Good, CSR, and Governance
Session 9.2 (May 14 08:30-10:00) Brand Authenticity, Trust, and Ethical Communication in the Age of AI
Session 10.2 (May 14 10:30-12:00) Leadership Mindsets and Marketing Value: CEOs, CMOs, and Customer Outcomes
Session 11.2 (May 14 13:30-15:00) Issues in Consumer Behavior 5
Session 12.2 (May 14 15:30-17:00) Brand Meaning, Personality, and Perception Formation