2026AMSAC: 2026 AMS ANNUAL CONFERENCE
Regency Ballroom D

Sessions

  • Session 1.1 (May 12 08:30-10:00) AI-Driven Consumer Experience and Brand Engagement
  • Session 2.1 (May 12 10:30-12:00) Consumers and Service
  • Session 3.1 (May 12 13:30-15:00) Consumers and Money Management
  • Session 4.1 (May 12 15:30-17:00) How Consumers Connect: Identity, Senses, and the New Retail Landscape
  • Session 5.1 (May 13 08:30-10:00) Social and Moral Dimensions of Consumer Behavior
  • Session 6.1 (May 13 10:30-12:00) AI, Technology, and the Consumer
  • Session 7.1 (May 13 13:30-15:00) Helping Others Through Caregiving, Charity, and Community
  • Session 8.1 (May 13 15:30-17:00) Engagement, Privacy, and Consumer Decision-Making
  • Session 9.1 (May 14 08:30-10:00) Social Influence and Consumer Behavioral Responses
  • Session 10.1 (May 14 10:30-12:00) Love, Hate, and Identity: Unpacking the Modern Consumer-Brand Bond
  • Session 11.1 (May 14 13:30-15:00) Sustainable Consumer Behavior
  • Session 12.1 (May 14 15:30-17:00) AI, Algorithms, and Machine-Mediated Marketing