Sustainable Business Transformation Through ERP and CRM Systems: a Case Study Approach

EasyChair Preprint no. 14072

Abstract

In an era where sustainability has become a cornerstone of corporate strategy, businesses are increasingly seeking ways to integrate sustainable practices into their operations. This paper explores the transformative potential of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems in fostering sustainable business practices. Through a comprehensive case study approach, we examine how leading organizations have leveraged ERP and CRM systems to enhance efficiency, reduce waste, and promote sustainable growth. By integrating these systems, businesses can achieve greater transparency, streamline processes, and foster a culture of continuous improvement. The case studies highlight specific strategies and best practices, illustrating how the adoption of ERP and CRM systems can drive sustainability initiatives. Key findings reveal that these systems not only improve operational efficiency but also support strategic decision-making and long-term environmental goals. This paper contributes to the growing body of knowledge on sustainable business practices, offering valuable insights for organizations aiming to achieve sustainability through technological integration.

Keyphrases: Artificial Intelligence (AI), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)

@Booklet{EasyChair:14072,
  author = {Abill Robert},
  title = {Sustainable Business Transformation Through ERP and CRM Systems: a Case Study Approach},
  howpublished = {EasyChair Preprint no. 14072},

  year = {EasyChair, 2024}}