Factors That Influence Consumer Behavior in Neighborhood Stores and Supermarkets in Colombia and Mexico

EasyChair Preprint 10349

Abstract

This article shows the results achieved in research carried out in Colombia and Mexico regarding consumer behavior. This with the purpose of knowing factors that influence the behavior of consumers in neighborhood stores and supermarkets, being these socioeconomic, age, tastes, needs, as well as opinions of people belonging to the aforementioned regions. In order to develop this research, a descriptive study was carried out using stratified sampling through survey diligence to consumers under study. Some of the results obtained were that in both countries the preferred place to buy is the supermarket, where Colombians look for aspects of a qualitative nature such as personalized attention, neighborhood, cordiality, among others, while Mexican consumers prefer to buy for aspects that benefit them. economically directly variety of products, offers, low prices. It is concluded that the most important aspects for consumers are quality and variety of products.

Keyphrases: Comportamiento del consumidor, Investigación de mercado, Supermercados, Tiendas de barrio

@booklet{EasyChair:10349,
  author    = {Blanca Inés Espinel and Iván Javier Monterrosa-Castro and Zaira Michelle Abodón Lira and Berenice Flores Arzate and Alexander Rigoberto Gaspar Juárez},
  title     = {Factors That Influence Consumer Behavior in Neighborhood Stores and Supermarkets in Colombia and Mexico},
  howpublished = {EasyChair Preprint 10349},
  year      = {EasyChair, 2023}}