Gateway to Market: Configurating Startups and Industry 4.0

EasyChair Preprint 14321

Abstract

According to researchers and reports in the field, approximately 90% of startups do not thrive, but this is not attributed to a single factor. Irrelevant or unviable ideas, complex and inadequate business models, as well as the need for sufficient human, financial, physical, and technological resources - in other words, failure is the result of a combination of factors. To better understand these challenges, the study relies on configurational theory, the startup lifecycle, focusing on technology-based startups in the Industry 4.0 to examine combinations of factors that lead to startup success. 120 technology-based startups operating with Industry 4.0 technologies in a globally recognized innovation ecosystem located in the Southern region of Brazil were studied. Using fuzzy-set Qualitative Comparative Analysis (fsQCA), eight distinct configurations were identified that can lead startups to the market.

Keyphrases: Configurational Theory, Critical Success Factors, Industry 4.0, Startups

@booklet{EasyChair:14321,
  author    = {Dalton Alexandre Kai and Edson Pinheiro de Lima and Diego Kmita Zilli and Joao Victor Androukovitch dos Santos and Fabíola Renata Alves Roberto and Guilherme Brittes Benitez},
  title     = {Gateway to Market: Configurating Startups and Industry 4.0},
  howpublished = {EasyChair Preprint 14321},
  year      = {EasyChair, 2024}}