Researchers’ Motivation, Interaction Channels and Innovation Culture Towards University-Industry Collaboration: a Case Study of Universiti Malaysia Pahang

EasyChair Preprint 8487

Abstract

The relationship between the university and industry is an important element in creating the development of innovation in a university. The decreased number of UIC grants in the year 2012- 2019 is probably due to several influencing factors such as researcher motivation, interaction channel, and innovation culture. The research objective of this study is to explore the researchers’ motivations, interaction channels, and innovation culture toward University-Industry Collaboration. It also to determine the way to improve UMP researchers’ involvement in University-Industry Collaboration. This research is qualitative research and Universiti Malaysia Pahang as a case study. Data collection was done through semi-structured interview sessions with top management of the university and academics as well as analytical documentaries. It also used thematic analysis for the responses from the interview session. Through this study, it was found that the factors that influence the motivation of researchers are student talent, funding, enthusiasm to contribute, and appreciation as an expert. While in UMP there are four interaction channels used to communicate with the industry, namely traditional channels, two-way channels, and commercial and service channels. A culture of innovation is also created at UMP through a wide selection of local grants and innovations. This study also identified several factors to increase the involvement of researchers in collaboration between universities and industry by strengthening channels of interaction, increasing the motivation of researchers, and improving the culture of innovation in UMP. There are also several factors that lead to the loss of motivation of researchers.

Keyphrases: UIC, innovation culture, interaction channel, researchers motivation

@booklet{EasyChair:8487,
  author    = {Halizan Mohmood and Puteri Fadzline Muhamad Tamyez},
  title     = {Researchers’ Motivation, Interaction Channels and Innovation Culture Towards University-Industry Collaboration: a Case Study of Universiti Malaysia Pahang},
  howpublished = {EasyChair Preprint 8487},
  year      = {EasyChair, 2022}}